Max Brady, Executive Producer from Pull The Trigger Ltd, will be presenting
Stereotyping in Advertising – not guilty?

This will be an in-depth look at stereotyping in advertising, including a discussion about what other countries are doing to address gender stereotyping, highlighting brands that are brave, and giving consideration to representations in advertising across the years.

Today, Max is co-owner, Managing Partner and Executive Producer of the creative production company Pull The Trigger, Ireland’s biggest commercials production company.  Having worked as a producer in the fields of TV Programming, live broadcasting, and documentaries, Max was first attracted to the fast-paced, demanding genre that is creation of commercials and branded content production some twenty years ago.

No stranger to embracing change, some might even call Max a bit of a radical. But it is exactly this kind of attitude that has propelled Max to forge a unique and successful path in the world of TV and Commercial Production.

On 27th November #AAIToolkit will take place at Core, 1 Windmill Lane between 8.15 a.m. & 09.30 a.m.
Please register your attendance at 

Tickets are free of charge for AAI Members although registration is still essential.
Non AAI Members are charged €35 + booking fee.