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Establishing yourself in a market that is brimming with competition is never easy.
Especially if you’re a small business competing with the likes of bigwigs and numerous other small businesses like yours.
One tactic that brands, big and small, have adopted is to leverage the internet for spreading their brand message.
And you should too.
You’re probably wondering how being part of the herd helps you.
Smart Insights reported that 49% of organizations do not have a properly defined online marketing strategy.
Now pair that with HubSpot’s findings that 39% of marketers don’t find their brand’s digital marketing strategy effective.
It’s starting to dawn on you that there is indeed a competitive advantage to be gained here, isn’t it?
And if you don’t want to become one of those numbers, it’s critical that you nail your digital marketing strategy.
That’s why we’ll be looking at some highly effective marketing plans for small businesses. These are guaranteed to make you a success.
1. Social Media Marketing
Social media marketing for small business can be very tricky to get right. While the hype for it has solid ground, it’s not an easy plan to integrate into your business.
Depending on the type of small business you have, you need to first choose the right platforms. Then work on creating the appropriate content for it.
Your campaign on social media can serve two purposes:
- Firstly, it can help you gain targeted followers. Thus, assuring your brand gets the maximum amount of relevant attention possible.
- The other purpose it serves is to amplify the number of visitors to your website. Where you’ll be able to convert them into customers.
State Bicycle does a good job of this. They promoted a giveaway on Facebook to get new people to sign up on their site.
Albeit a lot of this is actually dependent on content marketing and influencer marketing strategies of your small bussiness. Both of which we’ll talk about shortly.
The important thing to remember is that social media doesn’t just help with your brand awareness. It also allows you to freely engage your customers.
In fact, you have the edge here compared to big brands. Customers like authentic, prompt responses. And as a small business, you’re more than capable of delivering that.
2. Search Engine Marketing
Search engine marketing (SEM) is an absolute must of in a marketing plan in small businesses. When I talk about SEM it includes both its components – SEO (search engine optimization) and PPC (pay per click).
To explain the components in simpler words, SEO is about optimizing your site and content to improve your search engine rankings. Thereby, improving your site traffic.
No wonder it’s a top inbound marketing priority for 61% of marketers. This is according to the previously cited HubSpot report.
Paid search or PPC marketing is all about advertising within the sponsored listings of a partner site or search engine. You pay for each click coming through the ad or per impression (CPI).
It’s evident then, that SEO helps you boost your traffic organically while PPC can help your traffic grow faster.
They both clearly have their own benefits. And if I were to recommend a marketing plan for small businesses, I’d go for a balanced strategy involving both.
3. Content Marketing
SEM gives your small business a good marketing foundation and social media gives you a good delivery platform.
The next obvious step is to create and market content that is capable of causing a surge of traffic to your web pages.
Content marketing can take numerous forms, depending on your goals and marketing strategy.
If you’re looking to publish detailed content, then ebooks, white papers, and other long-form content are the ways to go. These can help you gain downloads, site traffic, and leads.
46% of marketers believe research reports generate leads with the best conversion possibility.
That’s exactly what the Content Marketing Institute does. In fact, they have a dedicated online library for users to download their ebooks from.
On the other hand, you can also use content like testimonial videos or brand advertisements. They are great ways to generate buzz about your small business.
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