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By Lisa Cupido

It’s easy to assume your phone’s operating system has your best interests at heart. But there are instances where some of your phone’s features can actually pose security risks, while simultaneously causing unwanted battery drainage. What to do? According to Tech Expert Danka Delic at ProPrivacy, privacy breaches are no longer exceptions or rare occurrences but the harsh reality of nearly everyone who owns a piece of technology — and changing a few iOs features can help. “In the era when our smartphones became like an extension of our brains – memorizing our search history, correspondence, images, and other important files – it became mandatory to secure them as much as possible,” Delic says. “Luckily, there are some easy yet very effective protective measures you can take to mitigate the risk of exposure and protect your sensitive data from all sorts of prying eyes. If you are an iPhone user, simply disable these three iOS features and you’ll already be making a lot of difference in your privacy settings – and as a great bonus, you’ll extend your battery life.” You need to disable these iOs features right now, according to tech experts.

Ad tracking

Ad tracking is a common practice that companies conduct with the excuse of providing you with personalized ads, according to Delic — but that tailored advertising service often comes at a cost of jeopardizing your privacy and is regularly off-putting. “Both your iPhone and its individual apps gather loads of data about you daily, and frequently they sell the gathered information without you even realizing it,” Delic says. “This sounds scary only because it is. So here’s how to prevent it: Scroll to your iPhone Settings bottom and then choose > Privacy > Apple Advertising, and finally switch Personalized Ads off. Additionally, you can disable Share iPhone Analytics if you want to prevent Apple from checking your iCloud issues, Siri recordings, or crash reports which can contain a lot of information about you. You can do this by going to Settings > Privacy > Analytics & Improvements, and toggling Share iPhone Analytics off.”

iphone iOs features

Mail tracking 

“Your emails are a particularly sensitive category since they come with a lot of personal information that is not protected enough,” Delic says. “Besides, some newsletters or marketing emails include tracking technology that can reveal to the sender whether you’ve opened their email (and therefore showed interest in their product) and your approximate location.”

Here’s how Delic advises preventing that from happening: Go to Settings > Mail > Privacy Protection and switch on Protect Mail Activity. Once you do this, the sender can no longer see your IP address or see whether you’ve opened the email. “Keep in mind, though, that the sender could still track you if you tap on any embedded link in the email,” Delic says.”

iCloud backup (for apps that don’t need it) 

Although Apple does a great job encrypting your backups, Delic says the truth is: it still holds the key to unlock anything you store on iCloud. In other words, if required by law, the company can unlock those encryptions. “To be on the safe side: You can manually select what’s being stored in iCloud, simply by opening Settings > Your name > iCloud,” Delic says. “Go through the list and uncheck anything you don’t want to be backed up online.”

Feature Image Credit: Shutterstock

By Lisa Cupido

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

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– Apps need your permission to track activity across different apps in iOS 14.5, iPadOS 14.5, and tvOS 14.5

(Pocket-lint) – Apps that track you across other apps and websites on iOS, iPadOS and tvOS will now have to ask your express permission to do so. The move marks a shift in how apps can operate on Apple’s mobile operating systems and how apps can target you

All apps now have to detail what they track on the App Store (in a section called App Privacy). If they haven’t submitted details for this yet, they will be mandated to do so when they next submit an app update to Apple.

This is coming as part of the new iOS/iPadOS/tvOS 14.5 update. Apps have been able to ask for this permission in earlier versions of iOS 14, but now it will be mandatory.

Apple calls this App Tracking Transparency and it means users will now have to opt into their devices giving over information on their use. You’ll see a pop-up message like this when loading apps after they’ve been updated.

Apple

The new requirement has stoked the ire of some, especially Facebook, who rely on tracking to target ads. Your Apple device tracks what you do in apps using an anonymised Identifier for Advertisers (IDFA) – this means that Facebook can serve you ads for the item you’ve just searched for on eBay.

Google has a similar thing called Google Advertising ID or GAID. These essentially tie your activity together in a way that means you can’t be personally identified. They make ads more effective for advertisers but should – in theory – also make them more relevant to you. Facebook argues tracking gives you a “better ads experience” but it has already warned investors that Apple’s move could hurt its advertising business.

App Tracking Transparency means apps now have to ask for permission to use that shared information. Of course, you could still be targeted by the information you provide such as searches or previous purchases within a particular app – so you’ll likely still see ads personalised for you.

Apple

Apps can’t circumvent having to ask for this permission according to App Store rules, nor restrict app functionality depending on whether you’ve given permission to track. Equally, they’re not able to pass on other information, such as an email address or username to others.

Apple’s own apps will also comply with these rules, but as per Apple’s privacy policies, it doesn’t share information it collects about you with other companies.

Users have previously been able to access per-app Privacy settings, but have not been asked permission. You can also globally disable tracking for a period should you wish to.

How to disable ad tracking on your iOS/iPadOS device, either per app or globally.

Go to Settings > Privacy > Tracking. You can then see a list of apps you have enabled for tracking and toggle any one of them off.

Apple

At the top is a global setting – you can turn off Allow Apps to Request to Track. This means you won’t see any pop-ups from apps and will stop any new apps from asking for permission to track.

If you have already given permission to some apps to track you, you’ll then be asked whether you want to continue to allow them to track or stop them from that point onwards.

Apple

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