Blog Post


By Trevor Sinclair

Have you ever been glued to a blog post that you just couldn’t put down?

You laughed, learned something new, and felt inspired all at once.

What was it that made that experience so captivating?

Well, the secret lies in the blog writing format.

In this article, we’ll explore the crucial components of an effective blog writing format that will keep your readers hooked from start to finish.

So, let’s dive in!

1. Craft a Compelling Headline (Blog Post Title)

Imagine you’re scrolling through your social media feed, your eyes skimming over post after post.

Then, BAM! A blog post title grabs you. It’s clever, intriguing, and promises something you’re interested in.

That, my friend, is the power of a well-crafted headline.

Headlines are your first (often only) chance to grab your reader’s attention. And the stats back this up.

According to Moz, 8 out of 10 people will read your headline on average, but only 2 out of 10 will venture further into your post.

But the power of a headline extends beyond just catching the eye. It also prepares the reader for the content, shaping their expectations from the start.

If your headline hints at one thing and your content delivers something different (clickbait), readers will disconnect.

So, a great headline isn’t just catchy – it’s honest. It hooks your reader with a promise and then delivers on that promise with your content.

Tips for Creating Attention-Grabbing Headlines

So how do you create a headline that will captivate potential readers?

One tried-and-true method is using numbers in your headlines. According to a study by Conductor, headlines with numbers are 36% more likely to generate clicks.

For example, “5 Techniques for Crafting Compelling Headlines” immediately tells the reader what they can expect from the post.

Another effective strategy is posing questions in your headlines. This creates curiosity and encourages readers to click through and find out more.

For example, “Why Your Blog Writing Format Could Be Costing You Readers” is much more interesting than simply saying, “Improve Your Blog Writing Format.”

2. Engage Your Readers With a Captivating Introduction

Did you know that 55% of people who click on a blog will only spend 15 seconds or less reading it?

That’s why crafting a compelling introduction is crucial. It’s the first thing your readers will read and can determine whether or not they will continue reading your post.

Examples of Effective Introductions

To give you an idea of what makes for an effective introduction, here are some examples:

  • “Have you ever wondered why some people seem to have it all together while others struggle to get through their day? In this post, we’ll explore some simple habits successful people use to stay on top.”
  • “Imagine waking up every morning feeling energized and ready to take on today’s business challenges. With these five tips for improving sleep quality, you’ll be well on your way.”
  • “As someone who struggled with self-doubt for years, I know how debilitating it can be. In this post, I’ll share my journey towards self-confidence and provide actionable tips for anyone struggling with imposter syndrome at their workplace.”

3. Writing the Blog Body

blog writing format - writing the body text

At its core, the blog body serves a noble purpose: to deliver value to your readers.

It’s where you give your readers the good stuff: cool facts, exciting ideas, and new things to learn about your topic.

But the blog body serves another equally important role. It’s your platform to gently persuade readers, providing them with the nuggets of information they need to make informed decisions about products or services in your niche.

Simply put, the blog body has two jobs:

    • Teach your readers something new
    • Help them make smart decisions.


Include Relevant Statistics or Data to Support Your Points

Data and statistics amplify your blog posts.

When you bring in relevant stats, it helps you show just how big a problem is or why we need to take action or make changes.

Take this, for example – if you’re writing a blog post about why green tea is so good for you, you could use a quote from a health expert about green tea’s benefits.

Or, you could link to a scientific study that shows how green tea’s antioxidants can help keep us from getting sick.

You can also use stats that show trends or patterns that go along with what you’re writing about.

For example, say you’re writing about how much time millennials spend on social media – why not throw in some Pew Research Center data showing how many hours they spend scrolling each day?

And remember how important it is to link to other sources. When you include links to other good-quality sources, your readers (and Google) will recognize your expertise. Plus, readers get the chance to learn even more about the topic!

Incorporate Relevant Examples and Anecdotes

Besides data, real-life examples and stories can make your blog posts more lively and relatable.

These can be things you’ve experienced yourself, stories from people you know, or even made-up scenarios that help get your point across.

But remember – it’s not about stuffing your blog with any examples you can find. They have to be carefully picked and must clarify what you’re writing about.

And always go for quality over quantity! It’s much better to have one strong, well-chosen example than a bunch of weak ones that don’t tie in with your topic.

When you’re developing the main points in a blog post, it’s all about finding the right balance. You need to balance facts with feelings and substance with style.

4. Structure Your Blog Post for Readability

In an era where 43% of people admit to skimming blog posts (HubSpot), it’s critical that your blog format is easy to navigate.

Think of subheadings as the unsung heroes of your blog content. They take on the hefty task of breaking down that intimidating wall of text into friendly, bite-sized pieces.

This makes it easier for readers to skim through your article and hone in on what piques their interest.

Imagine this: you’re writing a post about gardening tips. Would you mash all advice together or create standout sections like “Choosing the Right Soil,” “Watering Techniques,” and “Pruning Tips”?

Each section can then be further broken down into subsections with their subheadings. This type of organization doesn’t just make your content more readable—it makes it 78% more likely to be shared, according to CoSchedule’s data.

blog writing format: Use Bullet Points To Break Up Text

Imagine this: turning your blog post into an easy-to-scan masterpiece with bullet points or numbered lists. Not only can this jazz up your layout, but there’s science behind why it works too.

Our brains love patterns and order.

According to research by the Nielsen Norman Group, we’re natural skimmers, especially when we read online. Lists help us do just that, making sense of information in a snap.

Ever wondered why recipe instructions or DIY steps are usually listed out?

It’s because bullet points help break down complex ideas into simple, bite-sized pieces.

Bullet points shine when you’re sharing quick tips or benefits. On the flip side, numbered lists are your best friends when sharing a process or sequence, like “7 steps to acing your job interview.”

Remember, though, not to overdo it. Lists should be short and sweet, focusing only on the key points.

Keep Paragraphs Short and Concise

Ever tried to digest a hefty, dense paragraph in a single read? It’s overwhelming and not particularly enjoyable. That’s where the magic of short, sharp paragraphs comes in.

Short paragraphs are easy to digest and keep your reader’s attention sharp. Plus, they make your text look more inviting.

Think about it – are you more likely to read a page filled with dense blocks of text or a page broken up into manageable chunks?

There’s actually research backing this up. The Nielsen Norman Group conducted an eye-tracking study and found that short paragraphs keep readers moving through your text. That’s a win for readability!

5. Add Visuals to Enhance Your Post

blog writing format - add appealing visuals

While words can paint vivid pictures, often it’s actual visuals that can drive your point home.

Visuals serve a dual purpose: they enrich your blog while also breaking up long chunks of text, making your content more digestible for your readers.

Images, for instance, can reinforce your points, inject a dash of humor, or showcase your unique writing style. They’re a fantastic way to add some flavor to your blog post.

On the other hand, videos offer a dynamic way to explain complex subjects. Plus, they signal to Google that you’re dedicated to providing value to your readers, which can benefit your SEO.

Lastly, don’t discount the power of infographics! They’re the perfect tool for condensing data-heavy information into an easy-to-understand format.

Tips on How to Choose the Right Visuals

Here are some tips on how to choose the right visuals:

  • Choose high-quality visuals: Blurry or low-quality images will detract from the overall quality of your post.
  • Pick visuals that convey emotion: A picture is worth a thousand words.
  • Use relevant images that relate to what you’re discussing in the post.
  • Consider using custom graphics: Infographics or other custom graphics can add depth and enhance understanding.

6. Blog Post Structure and SEO

blog writing format - structure

Remember, a well-structured blog post doesn’t just cater to readers—it’s like a signal flare for search engines.

Structure helps search engines understand your content, boosting rankings in the search results.

When structuring your blog post with SEO in mind, don’t forget to use HTML header tags like H1s, H2s, and H3s. Think of your H1 as your blog post’s main title, while H2s are for the big sections of your post. If you have smaller ideas within those sections, use H3s.

It’s also a good idea to use bullet points or numbered lists. They make information easier to read and understand, which is good for your readers and SEO.

And remember, keep your paragraphs short. Short paragraphs are easier to read and can help keep your readers interested.

Keywords in Blog Writing Format

Keywords are the bedrock of your content. They’re the words or phrases encapsulating the core topics or themes.

Search engines use keywords to pinpoint which pages resonate best with a user’s search.

Hence, sprinkling relevant keywords throughout your blog post can bolster your standing on search engine results pages (SERPs).

More so, weaving in targeted keywords lures readers hunting for information on those specific themes – that’s your potential audience!

However, steer clear of keyword stuffing – overloading your content with keywords can hamper readability and rankings. Instead, keep your keyword density within 1-2% of the overall word count.

blog writing format - internal linking

Internal linking is the art of creating links to other pages on your website within your content.

Embedding internal links in your blog posts offers additional context and insights to both readers and search engines.

One key benefit of internal linking is that it helps search engine crawlers understand the architecture and hierarchy of your website.

By connecting links to various pages on your site, you’re essentially sketching a roadmap for Google, indicating which pages hold prominence and how they interrelate.

The SEO Significance of Internal Linking

Beyond enhancing your website’s structure and credibility, internal linking carries several other SEO benefits.

For instance, it can increase the time visitors linger on your site by offering more pertinent information on a topic.

This can eventually reduce bounce rates and boost engagement metrics, both vital signals for search engines.

  • Use descriptive anchor text that clearly indicates what the linked page is about.
  • Only link to relevant pages that provide additional value or context to your content.
  • Ensure your internal links are easy to find and click on by using clear formatting and placement.
  • Avoid overusing internal links, as this can appear spammy and hurt your SEO.

When it comes to internal linking, here is a tool that has been incredibly helpful. It’s called Link Whisper. This handy tool suggests the most fitting internal links for your content, automating the process and maximizing the SEO impact. I especially like its auto-linking feature, which automatically adds links to my older posts whenever I publish new content.

7. blog writing format: Concluding with Impact

Ready to bring your post to a memorable close? The conclusion is your final opportunity to make a memorable impact on your readers.

Engage with an Intriguing Question

Propose an engaging question that prompts readers to ponder on the insights they’ve gleaned from your post.

The real power comes if the question taps into their personal experiences or stirs up a challenge.

Take this, for instance – if your post delves into strategies for boosting employee morale, you could conclude with something like, “What’s one action you could take today to show your employees they’re valued?”

This tactic not only nudges readers to reflect but also propels them to implement a key takeaway from your post.

That’s the ultimate aim, isn’t it?

Include a Call-to-Action (CTA)

Embedding a CTA at the tail end of your blog post can drive readers towards taking action – be it subscribing to your blog, downloading an eBook, reaching out for more information, and so on.

Blog Writing Format Final Thoughts

The process of producing compelling blog content is a marathon, not a sprint. As we’ve journeyed through this article, we’ve uncovered that each element of your blog writing format – from the headline to the conclusion – holds immense weight.

But let’s remember, understanding isn’t enough; we must put it into practice. The real magic happens when you start integrating these insights into your writing.

So, pause for a moment. Reflect on the insights you’ve collected today. What resonated the most with you? What can you apply to your blogging toolkit right now?

By Trevor Sinclair

Trevor Sinclair is an entrepreneur and online business expert. He’s seen first-hand how the internet can empower people to create businesses and lifestyles they love. Now, he’s passionate about helping others do the same.

Sourced from Niche Pursuits

By Stefanie Flaxman

Do you use a blog post checklist before you publish?

While planning your content calendar is the first part of your publishing routine, carefully reviewing your post is the final stage before it goes live on your site.

“Quality content” isn’t just about killer blog post ideas.

It’s about all of your writing habits and the care behind the scenes that makes great content possible.

A blog post checklist makes your job easier

In addition to smart editing tips you might use to polish your draft, here’s a blog post checklist you can review before you publish.

It has 12 important steps professional writers consistently follow when they produce high-quality work. The goal is to ensure your audience engages with your content in the exact way you planned.

Plus, you have enough on your mind as a writer. Getting in the habit of following this process makes your job easier.

Sounds good, right? Here’s the system you can start using today …

Step #1: Set your publish date and time

I always advise that setting your publish date and time is the first thing you should do when you select a “New Post” in WordPress or any other publishing platform.

If you start writing or editing your content while “Publish: Immediately” remains as the status of your post, you run the risk of publishing your draft prematurely by accident when you save your work.

You might be thinking:

“Run the risk? That probably never happens. It sounds a little dramatic, Stefanie.”

Everyone who’s made this mistake because they didn’t listen to me when I gave this pointer knows I’m not being dramatic.

It happens and it’s regrettable.

Step #2: Proofread your headline

Not one time.

Not two times.

Three times.

I call this the Copyblogger Triple-Check — it’s a staple in this blog post checklist and a core element when you’re learning how to write a good blog post.

Step #3: Proofread your subheadings

You guessed it.

Give your subheadings the Copyblogger Triple-Check as well.

When you’ve already spent a lot of time blogging and editing your content, it’s easy to overlook mistakes in your subheads because you’re so familiar with what they’re supposed to say.

Step #4: Proofread your permalink (one of the most important parts of your blog post checklist)

Finding a typo in your content’s URL is just disappointing.

Luckily, it’s completely avoidable if you also give your permalink the Copyblogger Triple-Check before you publish.

Check out more of my favourite proofreading tips, and if you’ve been proofreading for a while, you’ll especially love this proofreading technique.

Step #5: Select the correct post author/bio

Even if you’re the only person who writes for your site, don’t skip over this step on your blog post checklist.

Are your by-lines personalized with your name and author bio?

Include those details so new readers can find out more about you.

If you manage a multi-author blog, make sure you’ve selected the correct author and that their bio is current.

No one wants an email from a reader alerting them that a hyperlink in one of their posts doesn’t work or goes to the wrong website.

After you’ve carefully selected your hyperlinks, review your post in the Preview screen and click on all of them one last time.

Step #7: Check your quotation marks

They look innocent, but quotation marks can be frustrating little critters for web publishers.

If a hyperlink isn’t working properly when you test it, the quotation marks in your html might not be plain text.

Locate those curly-Q-style quotation marks in your Post Editor, delete them, retype them, and you should be good to go.

This glitch isn’t as common as it used to be, but if one of the hyperlinks in your post isn’t working properly, just make sure to take a careful look at the entire URL.

Step #8: Choose your categories

Categories you set up during your blog launch help organize your content and make it easy for readers to find more information on a topic.

For example, I like directing people to our Editing category on Copyblogger if they’re interested in learning more about content editing.

Assign the right categories to your content or create a new one if you’re exploring a fresh subject.

Step #9: Add your “more” tag (or, the “wildcard” step in your blog post checklist)

You might need to add a “more” tag to your blog post.

This tag determines which text will show on your blog’s home page, if your full post doesn’t appear there.

The “more” tag inserts a link readers can click on to view the rest of your post.

If that isn’t part of your publishing process, use this step on the blog post checklist as a “wildcard” step — create a custom item that is necessary to ensure your content looks correct on your site.

It’s important to remember that these steps don’t support perfectionism. In fact, they can actually help you learn how to start writing and overcome perfectionism.

The tips help ensure you’ve done your best work, so you can confidently publish it, let it go, and move on to your next piece of content.

Featured images aren’t just for your blog.

Get them set in the right spots on your publishing platform, so the correct ones show up on social media when you share your content and when other people share your content.

Step #11: Write your meta information

Your meta title and description display on search engine results and social media.

When you’re studying how to be a copywriter, you’ll learn how to attract the right readers with intriguing blurbs.

Go ahead, give them the Copyblogger Triple-Check too. 😉

Step #12: Enable/disable comments

Have you posted a comment policy for your community?

Whether comments are always enabled, or if you turn them on/off depending on the piece of content, get your comment section ready to roll the way you want.

Will you review this blog post checklist when you publish?

A blog post checklist with straightforward items might seem unnecessary and even, dare I say it, amateurish.

Know what’s really amateurish?

Making a mistake you could have easily avoided if you treated your work with a little more care.

Even when we know what to do, we have to remember to do it … every time.

So, keep this post handy. You can bookmark it, or use it as the foundation for your own customized blogging checklist.

By Stefanie Flaxman

Stefanie Flaxman is Copyblogger’s Editor-in-Chief. Check out her masterpiece blogging series on YouTube.

Sourced from copyblogger

By Tess Luke

Producing blog posts is a sure-fire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an understanding of what consumers are searching for and an awareness of what makes a good story. The Good Marketer’s senior content manager Tess Luke shares some tips for improving this process.

What is a blog post, and why are they important?

A blog is an online journal where a group, individual or corporation discusses thoughts, beliefs, activities or records. There is a range of different blog styles you can choose from, and each will fit the context of your story: interview, how-to, listicle, news article, review, image-based or a more personal blog. Blogging is more important than ever when establishing yourself or your company online. Blogging is a great way to grow your online presence and help build your site’s authority over some time.

Many businesses use their blog spaces to post on relevant topics, conversational pieces, inspirational content and more. Here is where you could build on your relationships with your audience and inform them about your business.

SEO opportunities with blog posts

Blogs are more than just hubs of information, though. Blogs are also a great tool to enhance your SEO. Any SEO agency in London will understand the core benefits of optimizing your content for your business in more depth. However, we can quickly see that an optimal solution to increasing the visibility of your website in organic search results is through blog posts. Ensuring your site is a trusted resource is vital in building credibility. It is super important to take the time to create content that search engines can find.

Seven tips to remember when writing your blog post

It’s time to start writing your blog posts. You’ve thought about everything from structure to the storyline and word count, and you’re ready to start typing away. Keep in mind the following tips when constructing your next blog post. It could be the post that takes your site to the next level and reach a new audience.


First up, grammar. Before writing any blog post, you should understand your target audience well enough to know the correct tone of voice. We can all likely relate to the frustration of incorrect or lousy grammar when reading. Take the time to thoroughly read through each part and don’t rush the process; it is always quality over quantity.

Backlinks to your website

When writing blogs, you should always use every opportunity to link the readers to other parts of your website. For example, if you discuss pink tops and sell them, you would connect them to that page. You should be wary of how much you do this, as sometimes it can become overbearing for the readers if you constantly try to push them off the page. Lightly sprinkle these links where appropriate to get the best results.


A call to action (CTA) is a term that asks your readers or customers to do something. For example, ‘shop now.’ CTAs use direct response copywriting principles and help push your customers in the direction you want them to take. In blogs, this would look like the following:

  • Like what you see? Head over to this page…
  • Want to learn more?
  • Leave a comment
  • Subscribe to our newsletter

Keep it conversational

Avoid your readers becoming bored, and keep your article conversational. Write in ways that make them ask questions along the way or take them into more profound thought surrounding the topic. If this tends to happen when they’re reading your articles, they will indeed become a frequent reader – which ultimately is the goal.

Researching trending keywords

Keywords play a vital role in positioning your page in a Google search. Beginning your blog journey with keyword research will help you achieve this goal. It is also a great way to determine whether your topic is relevant. You don’t necessarily want to create content that a small group of people is searching for, as this will not boost your ranking or reach a wider audience.

Remove all unnecessary filler

Going back to keeping it conversational, you want to avoid writing statements to create a longer blog. Your readers will soon disconnect with the piece if they feel they are being fed information that isn’t relevant, or perhaps it is taking too long to get to the overall point. Stick to the news that matters and remove any filler that isn’t needed.


Last but not least, proofread. And then proofread it again. Rereading your work and proofreading it all is a must. Take a break, return to the content a little while later, or maybe even sleep on it. Sometimes a fresh pair of eyes can make all the difference.


Everyone’s writing style varies; what works for you might not work for someone else. However, keeping the above tips in mind will positively improve your writing skills for the next blog post. Think SEO, credibility and building your online presence as the overall goal when creating your content.

Feature Image Credit: Bram Naus via Unsplash

By Tess Luke 

Sourced from The Drum


Tips and tricks to move to the top of Google’s results

An enormous amount of content is published to the internet every day, so if you want to attract readers to your blog, you’ll need more than the best website builder and a topic to talk about—you’ll also need to understand SEO, or search engine optimization.

SEO is the process of tailoring your blog post to make it more visible on search engines such as Google and Bing. These search engines analyse web pages for certain indicators of content and quality. If you learn how this works, you can implement a few simple tricks to move your posts higher up in the search results. In this feature, we show you how to write a blog post with SEO in mind, in order to bring in more readers.

Step 1: Have a clear purpose

how to write a blog post

Think about SEO when writing your blog posts (Image credit: Pixabay)

Before you write your post, think about what its purpose is. There should be one clear, specific topic that your article is about. Consider what kind of person you want to read your article, what they should get out of it, and what search terms they might use if they were looking for it. Answering these questions will help you write the article and implement the following steps.

Step 2: Structure your article for readability

Search engines can tell how readable an article is—that is, how easy it is for someone to read through and understand its points. A major aspect of this is giving your writing a clear structure. There should be an introduction, a main body of text, and a conclusion.

Step 3: Use a strong focus keyword

Many blogging sites let you set a focus keyword, which is the main search term that you want leading to the post. Choose one that’s specific to the post and not used by any other posts on your website; after all, you don’t want your pages to compete with each other.

A useful trick is to use a long-tail keyword, which is a longer term, and often a question. Make sure to include your focus keyword throughout your article. For example, the long-tail keyword of this article is, “how to write a blog post,” which we used in the title, the introduction, and this very sentence.

how to write a blog

A question can work well as a focus keyword (Image credit: WordPress)

Step 4: Use topic tags

Besides your focus keywords, you can add tags to your blog posts. These are like category titles, which organize all the content on your website. Think of them like the index words in a book—readers interested in a topic can find all your articles about it using the tag.

If an article covers several topics, you can include multiple tags. However, don’t use tags too similar to each other, like “SEO” and “Search Engine Optimization.” Search engines and readers are both clever enough to interpret this as you trying to trick them by listing the same content multiple times. It’s useful to have a set list of tags for your site and restrict yourself to that list.

Step 5: Have an effective title

how to write a blog post

Emotive words like “catchy” can help draw in readers (Image credit: Google)

Choosing your title carefully is important, because not only do search engines use the title to determine the article’s content, but it’s also the first thing that viewers see in the search results – so it plays a major role in their decision to click through.

It’s useful to include your focus keyword in the title. Google cuts titles off after around 60 characters, though, so make sure your keyword comes before that point. It’s also a good idea to use emotive power words. Think about how words like “easy,” “spectacular,” and “thought-provoking” might grab a reader’s attention.

Step 6: Optimize the meta description

The meta description is a summary of your article’s content, and it appears below the title in search engine results. In an engaging and concise way, summarize why readers should click through. Ideally, your meta description should be limited to 155 characters and include the focus keyword.

Recently, Google has started displaying parts of the article relevant to the searched terms underneath titles, rather than the meta description, so some SEO experts say that the meta description isn’t as useful as it used to be. But it’s still worth the short amount of time that it takes to write it.

Step 7: Use images effectively

how to write a blog post

You can find suitable images on royalty-free photography sites (Image credit: Pexels)

Since the human mind often finds it easier to parse visually appealing content, adding images to illustrate and help explain your point makes your articles more engaging. Consequently, they’ll be placed higher in search results. You can also embed videos for extra engagement.

It’s important to add alt text to your images. This should be a concise, specific description of the image. It tells the search engine what the image shows, and helps it rank in image results pages. Also, the image can be described to users with slow internet connections or screen readers.

In the introduction to this feature, we linked to another article on Tom’s Guide. There are two reasons to do this. First, it allows readers to discover other content on the site that may be relevant to them. The other reason is SEO-related.

Search engines can tell if an article is linked to and from other web pages. To the algorithm, this makes the article seem more valid and relevant, so it will be moved up in the search results. It’s useful to include internal links wherever possible in your blog posts—your pages will support each other’s SEO scores.


Search engine optimization involves a certain amount of technical understanding of keywords, meta descriptions, image alt text, and how search engine algorithms interpret all this data. However, most of it is about simple readability. The more engaging your content is to readers, the higher your search engine ranking will be.

If you follow all the tips and tricks that we’ve listed here, you should be able to significantly improve your blog post’s standing in the search results and attract large numbers of new readers in no time. For further advice, see our feature on common mistakes made by WordPress website owners.

Feature Image credit: Shutterstock


Sourced from tom’s guide

By .

Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts have made a name and place for themselves.

The Google 2019 update also tipped the scales further in podcast’s favor by enabling them to show up in search engines. Indexing of podcasts will help show audio content directly in search engines for users to consume.

Let us look in detail at what exactly podcast SEO is and how to go about this rapidly growing platform.

Why do podcasts need SEO?

Before we go ahead, it is safe to say that your content needs to be top-notch if you ever stand a chance to rank in search engines. No amount of SEO can come to the rescue if your content is not worth it.

Ever since the Google update, podcast SEO simply means you can reach out to audiences who have never heard of you before. In fact, people who are not specifically searching for a podcast can turn up at your podcast if it satisfies the intent with which the user was searching.


Podcasts are widely used to advertise and market products/services nowadays. As more people consume podcasts, it is becoming extremely necessary to understand and take appropriate action to get your podcasts to rank in searches.

I will cover podcast SEO in two major parts: SEO for podcasts and SEO for podcast episodes.

SEO for podcasts

#1. Focus keyword

You need to decide and then focus on the keyword with which users will look up for your podcast on Google. If your niche is super competitive and filled with podcasts already, go for long-form keywords satisfying the search intent of users.

For example, going for “how to brew a coffee at home” rather than “brew coffee” will significantly improve search queries.

#2. Podcast title

This is where you describe what your podcast is about. Your focus keyword needs to be a part of your podcast title. More importantly, your title should clearly tell the user what the podcast is about. This will only help Google to better place your podcast in search results.

If your podcast title is not clearly telling the audience what it is about, try going in for a subtitle. This will have a major impact on the ranking of the podcast as Google will know what it is about and can throw it up on appropriate results.

#3. Podcast description

Podcast metadata is super important from an SEO point of view. Not only Google but podcast platform searches such as Spotify and Apple use this metadata to better understand the context of your podcasts. This helps you rank in searches and therefore it is important to optimize.

Use your focus keyword a minimum of ONCE as keyword stuffing will only attract a negative penalty. Clearly describe what the podcast is for so it is easier for search engines to recommend when a user searches for your focus keyword.

#4. Converting to a blog post

Every time you release an episode of your podcast, release the transcript as a blog post. Also, ensure your blog post links back to the original episode. This is great for SEO. It not only helps to significantly increase the authority of your website which in turn will favor your podcast in the long run, but it also allows your podcasts to be looked up by users searching through different mediums.

If you need help converting the transcript to a blog post, you can quickly try out Wavve which will transcribe your podcast audio to a post on its own. Though Google is transcribing your episodes, it is still a developing system and will be some time till it perfects it. This is the reason why having your transcripts covered by a tool is highly recommended.


SEO for podcast episodes

#1. Episode metrics

Once your target keyword for the episode is finalized, you need to optimize your episode around it. Each episode should have its own unique keyword as individual search results can now show your podcasts in the results.

Your episode keyword should be used in the episode title and description as it is. The title and description should convey clearly what the episode is going to talk about so users know what they are going to get out of it.

Try out Google Keyword Planner to figure out keywords around your topic for the best results.

#2. Saying your keyword

Just as on YouTube, saying your target keyword actually helps to optimize your content. Search engines listen to your content to decide if it is the best fit for a particular search term. Try to optimize your content around your keyword synonyms throughout the episode for the best results.

#3. Episode transcript

Google scans written documents far easier than any other media today. So, it’s worth it to have a transcription of your podcast. Though Google has started automatically to transcribe your podcast, it still is best to submit your own as explained before. This helps the search engine to properly understand the context of your podcast.


#4. Promotion

Engagement on social media with your content is as important as any other point here. You need to promote your podcasts on all your social media channels to ensure there is maximum exposure and eventual engagement with target viewers. There is a direct correlation between engagement on social media and search engine rankings.


#5. Google Podcasts

Adding your podcast to Google Podcasts will greatly enhance its SEO. It will help Google to show audio snippets from your podcasts and also help you monitor rankings to further optimize your content accordingly.

Podcasts – The arrival of the future

For a long time, podcasts were deemed to be the future of content consumption. Well, the future is truly here now. Not only have podcast listeners grown 37.5% in the last three years, there is a whopping 70% increase in active podcasts in the last two years.

It is safe to assume that the trend is only going to go up and as a marketer, entrepreneur, or business owner, you can not avoid or overlook podcasts anymore.

Thanks to Google, podcasts have started reaching audiences which were never possible before and that is why podcast SEO is a game changer today.

Try out the above-mentioned tips for your podcasts and share the results with us!


Guest author: Aakash Singh is a marketing professional & a content marketing specialist. Having over 5 years of experience working with major organizations, he is passionate about digital marketing, blogging & SEO. Aakash lives in Delhi, India & writes about digital marketing & scaling your online presence on his blog, cupofglory.com. Connect with him on LinkedIn and Twitter.

Sourced from Jeff Bullas


If you’re looking for a guide on how to write a blog post, then you’re in the right place.

In this ultimate guide you’ll learn how pro bloggers create blog content that turns readers into super fans and gets them to subscribe and share your content far and wide.

You’ll find tips on structuring your blog posts, tips on writing blog content, how to get people to actually read your blog post, popular blog post templates to model, and everything you need to know to write the perfect blog post.

You’ll learn the secrets that the pros use to craft the perfect headline that draws a reader in, tactics to set yourself up for success before you ever write a single word, and ways to automate away the tedious manual work that comes with blog writing.

By the end of this post, you will know how to write a blog post for any topic, situation, or product, and you’ll have all the tools and examples (including successful blog templates) at your disposal to quickly hit the ground running.

Let’s dive in!

How To Write A Blog Post That Actually Gets Read – 6 Rules To Follow

Unfortunately writing a blog post that actually gets read is a lot harder than most new bloggers imagine.

It’s not as easy as jotting your thoughts down in a post and hitting “publish.”

blogging kitty meme

Image source: flickr.com

If you want traffic, readers, fans, and new subscribers, you’ve got to hold your readers attention, keep them on the page, and provide real value.

For blogging, “providing real value” means giving your readers what they actually came for. 

That means the post should deliver on the intent behind a keyword search, satisfy the offer pitched in a promotional piece (like an email blast or banner on your site), and solve the big questions, problems, and desires of your audience.

In other words, blogging isn’t about “YOU”, your brand, or your company.

It’s about the reader.

Ask yourself:

Why did they click over to your post?

What burning problem do they have that you and you alone can solve with this blog post?

Why should they read your post as opposed to the 1000’s already on Google?

Let’s dive into the 6 rules you should always follow on how to write a blog post for your readers (not you) so they will actually read it.

Rule # 1 – Know Your Audience

If you don’t understand your audience, how can you write a blog post that adds value to their day and keeps them hooked on your content?

Remember that blogging isn’t really about the blogger. It’s about your readers.

Blog Audience

Image source: Exit Festival

If you’re just blogging for yourself (journaling), that’s fine, you can ignore this section.

But if you want to serve an audience and build authority in a niche or grow your company, then you need to be able to write TO your audience, not AT them.

At the very least aim to uncover these important pieces of information on your audience:

  1. What makes them tick? What are their needs, desires, frustrations, pain points.
  2. Where do they hang out online? What forums, social media sites, etc.
  3. What blogs do they read? Make a list of the top 10 most popular blogs in your niche.
  4. What kind of content do they respond well to? How-to guides? Emotional content? Case studies? Recipes?
  5. What products do they use? What do they like to buy?
  6. Basic blog audience demographics: age, gender, geography, etc.

All of this information will help you get closer to your audience so you can help them on their unique journey.

If you want to go even deeper, you can create a customer avatar and really try and get to know your target audience.

Rule # 2 – Know Your Subject

You don’t need to be an expert on your subject in order to blog about it, but it certainly helps.

The blog-o-sphere is a universe of different individuals at different stages in their journey.

There are bloggers that are simply recording their journey from the beginning and that’s awesome, and then there’s bloggers that are at the top of their industry, and that’s great too.

Anyone can write blog articles and build a following, but the more you know about your blog subject matter, the easier it will be to continue to create content and add value to your niche.

Before diving into your new blog post, make sure you have a solid understanding of the subject matter and at least a broad understanding of the niche that your topic falls in.

Rule # 3 – Understand The Basics of SEO For Blogging

This isn’t a post about learning SEO for blogging, but we need to briefly touch upon a few points if we’re going to give a well rounded overview on how to write a blog post.

SEO (Search Engine Optimization) simply can’t be ignored by any blogger, and learning how to write a blog post for SEO from Day 1 will be a huge advantage for you.

SEO for Blogging and Bloggers

If you want people to read your post, you’ve got to be able to get traffic, and the primary source of traffic for most blogs is search engines like Google, Bing, and Yahoo.

If you want to get free traffic from search engines, then you can’t just write for humans, you have to also write for search engines.

If a search engine can’t understand what your post is about, who it serves, what problems it solves, and what search terms (keywords) to display your post for, then it won’t know how or when to show your content.

At the very least you should aim to get a solid understanding of the basics of on-page SEO and off-page SEO.

On-page SEO includes everything you’ll need to do on your page to give it the best chance to rank on search engines.

Off-page SEO includes promotional tactics you can do outside of your website to help build authority for your site and improve your search engine rankings.

If you’re new to blogging, or just starting a blog, I highly suggest building the fundamentals of SEO into your site and posts from day 1.

Here’s a couple of my favorite seo blogs for beginners you can check out:

  1. Backlinko.com
  2. matthewwoodward.co.uk


Rule # 4 – Master The Art Of Curiosity

Part of your success as a blogger and the success of every blog post will depend upon your ability to keep your reader engaged and scrolling down the page.

We’re bombarded by a million things all day long, and every one of those notifications and “really important emails” will conspire to tear your reader away from your content.

It’s your job to keep them on the page and get them to read your article.

They’ll never have that transformative “AHA!” moment if you can’t get them to stay on task.

And if they never have that lightbulb go off in their head… they might never come back, they might never share your post, and they definitely won’t subscribe to your blog or purchase your products.

Here’s a few blog writing tips to keep your readers engaged: 

  1. Master the art of storytelling. People love narrative pieces, they don’t love dry content. Story’s include heroes, villains, comedy, personal transformations, failure, love, hate, and the full range of the human experience. If you can weave a personal transformation story into your post, you’ll have a much higher chance of getting your readers to relate, sympathise, and read on.
  2. Use great design. Design can be used to engage your readers. A wall of text will only drive people away, so instead use design principles throughout and break-up the text. Use bold headlines, colors, images, and HTML elements that capture wandering readers attention and get them to focus on the important bits.
  3. Master the art of the cliffhanger. Back to storytelling, are you familiar with cliffhangers? It’s where you tease something upcoming to get your reader or viewer to stay engaged until the end. It’s common with shows, but less common in articles. It’s an awesome tactic to keep people reading all the way through your article to the end.

Rule # 5 – Set Yourself Up For Blogging Success

Set yourself up for blogging success with your blog post early on.

How can you do that?

Get to know what kind of content is already working in your niche and get to know your niche and the popular bloggers involved and model their success.

It’s really as simple as that.

You don’t have to reinvent the wheel. Uncover what others are doing, model their success, improve upon their tactics and ideas, and add your own take and angle to it.

Don’t steal content (plagiarize), but DO rework ideas!

Here’s a few simple tactics to set yourself up for blogging success:

  1. Model your competitors (what’s working now).
  2. Model high-trafficked, popular blogs in your niche.
  3. Model content formats and ideas that are already working.
  4. Find the top 3 posts for your keywords in Google and create better content.

Here’s a few ways to find content in your niche that’s already performing well:

  1. Google and other search engine SERPs (search engine results pages).
  2. Pinterest viral pins (look for pins with a ton of shares and research the content).
  3. BuzzSumo.com (shows viral posts based on keywords).
  4. YouTube.com (research high ranking videos for ideas to repurpose for a blog)
Here’s how to start a blog fast plus get hosting + a free domain for less than $4/mo: Start My Blog →

Rule # 6 – Always Add Value

Remember earlier when we said that blogging isn’t about you?

It pays to keep this in mind every time you sit down to write. 

Of course, there’s times you’ll be writing about yourself, but you’re still writing for your audience.

Posts that are about you, are still about them. You’re sharing your experiences to help others improve, get results, relate to you, etc.

It all comes down to one thing.

Always be adding value with your blog posts.

Aim to help, aim to be useful, aim to provide value and help others overcome hurdles and you’ll set yourself up for blogging success. 

That’s why if you look around the web you’ll find that some of the best performing and widely shared blog posts are “how-to guides” or provide real value in some other way.

It could be a case study, a recipe, an ultimate guide, a step-by-step guide, a “Top 10 Best Marketing Campaigns”-type post, or anything else, but make sure you leave the reader with clear takeaways and actionable content.

Blog Writing Format – How Do You Structure A Blog Post?

In this section we’ll cover proper blog writing format and how to structure a blog post because there’s more to a post than just writing the content.

There’s also the structure, format, and design of your blog post to keep in mind.

It’s critical that you format and structure your post and content so it’s actually readable (by people and search engines) and keeps your visitors engaged and interested.

As the web develops it’s become easier and easier to add amazing design to web pages.

You can also add multimedia to your blog like images, video, downloads, HTML elements, content blocks, audio files, or other elements.

It’s not just about the written content.

Remember that people are extremely busy and constantly distracted in the digital age.

That means you need to do everything you can to keep your visitors engaged with your writing.

Structure, design, flow, and content are all critical to the success of your new piece.

Let’s dive in.

Understand The Basics Of HTML, Formatting, & How Search Engines “See” Your Blog Content

When a search engine scans your page in order to understand what it’s about, they only “see” text in the form of HTML, CSS, and JavaScript (and other code).

That same code is what let’s a browser display your post in the way that you want it to render for your visitors.

Without that code, your pretty post wouldn’t look like much.

If you have a basic understanding of how HTML works on a blog (at the very least), you’ll understand what search engines and browsers are actually seeing, and knowing that gives you clarity on structuring your blog posts in the best way for search engines, humans, and browsers.

You need to use HTML tags if you want browsers and search engines to understand the hierarchy of your content and what your content is actually about.

Fortunately, most modern WYSIWYG content editors (like WordPress) handle all the code for you in a visual editor so you don’t have to write the code yourself.

And if you’re using a WP visual editing tool like Thrive Architect to edit your posts, you’ll have a vast array of beautiful HTML blocks ready to drop into your page with a single click.

But it still pays to know how to format and structure your post to give it the best hierarchical structure:

Blogging HTML

Image source: shareaholic.com

When structuring your post at the very least aim for using an H1 heading, H2 heading, numbered and bullet lists, paragraphs, and a mix of multimedia files like images, videos, or audio files.

Craft An Irresistible Blog Post Title – 7 Blog Titles Ideas

Your blog posts title (AKA the headline) is without a doubt the most important piece of content to get right on your post.

Your title will make or break your post, with a bad one resulting in lackluster performance, and a good (or great) headline resulting in traffic and engaged readers.

The title is your chance to deliver an awesome “First Impression” of the article and it had better be good.

It’s the first thing a reader will see on or off your site, it’s the thing that will draw them into the body of the post, or turn them away.

In this section we’ll be going over 7 simple blog titles ideas to help you craft the perfect, compelling blog post title to attract new readers, shares, and fans.

Blog Titles Idea #1 – Don’t reinvent the wheel.

The great thing about headlines and titles is all the great ones have already been written. There’s no need to reinvent the wheel. Find what’s already working in your niche, and model that. Model the pros. Model successful headline formats  that are proven to work.

Pro tip: It helps to keep a swipe file of blog titles ideas and examples in your niche so you always have references nearby. 

Blog Titles Idea #2 – No clickbait.

Clickbait titles are the worst of the web. It may help some sites to generate traffic, but you’ll pay for it in lost trust and high bounce rates. You can create plenty of curiosity and get people to click (see rule #4) without crossing into dangerous clickbait territory.

Blog Titles Idea #3 – Use emotional titles.

This is a tactic best reserved for personal journey blog posts, promotional posts, launch posts, etc.

If you’re writing a review post about your favorite email marketing tool, this isn’t the time or place for using words like “heartbreaking,” but the truth is, strong emotional elements can evoke sympathy and get people to pay attention.

Use this tactic sparingly and remember to deliver on your headline!

Blog Titles Idea #4 – Use curiosity in your titles.

Using curiosity to drive interest doesn’t automatically mean you’re using clickbait, but you can’t give away the farm in your article, or why would anyone read it?

For example, “10 Simple Tactics To Get More Blog Traffic,” is using curiosity to get clicks, and if you don’t deliver, it’s clickbait plain and simple, but if you do, it’s going to be an awesome post that adds a ton of value and that will result in new fans and goodwill from your readers.

Blog Titles Idea #5 – Keep it short and sweet

Blog post headlines need to be short, like under 80 characters short. Search engines will truncate headlines in SERPs (search engine results pages), so nobody will see anything past 80 characters anyways.

Blog Titles Idea #6 – Don’t oversell your content.

As I said above, aim to deliver on the promise of your headlines and marketing or your readers will leave disgruntled and disappointed.

Don’t oversell your content with your headline. If your “How-to” post doesn’t actually show someone “How To Balance A Rhinoceros On The Tip of A Pencil,” then don’t use that headline.

Be real, be truthful, and deliver real value and you’ll build a loyal fanbase of readers.  

Blog Titles Idea #7 – Speak to your audience.

Is your audience part of a specific group of people (a tribe) like welders, mechanics, bloggers, social media managers, etc.? If so, they probably have their own lingo. Make sure you know how they communicate with other members of their tribe, and use that same language in your headlines and content.

If you’re struggling to think of title ideas for blog posts and need to generate some blog title examples, try using a headline generator tool to get a list of ideas.

How To Write A Blog Post Introduction

The introduction (after the headline) is one of the most important pieces of your blog post and critical to its success.

Without it readers will feel confused and uncertain if they’re in the right place and leave.

Think of the intro to your blog post as the concierge to a fancy hotel.

They’re there to reassure their guests who are checking in that they’re in the right place, getting a great deal, getting the room they purchased, are going to have a great stay, and so on.

Similarly, your intro is there to “welcome” your readers and let them know they’re in the right place and are going to have an awesome experience and get the content they came for.

Consider the context: people can arrive at your post from a million different ways, but usually the minimum they know (before clicking on the link to your post) is the title, maybe an excerpt, maybe an image, and maybe a bit of additional context.

They’re only clicking because of that minimal information found off your website.

If they don’t get what they came for, they’re going to leave, because they’re not on your site for anything else.

Make sure your intro let’s them know the basics of what they’re going to learn and confirms for them everything they think they are there for.

Here’s how to start a blog fast plus get hosting + a free domain for less than $4/mo: Start My Blog →

Why Subheadings Are Important To Your Blog Post (And Readers)

Let’s talk about subheadings in your blog posts for a minute.

And why they matter so much. 

Subheadings are similar to headings, they’re meant to be like sign posts in your content, steering readers to their desired destination and telling them what individual sections are about.

If your post is a wall of paragraph text, no one will know how to navigate your content, and let’s face it, in the mobile/digital-era, nobody really reads from top-to-bottom anymore.

People typically scan a web page quickly before diving in to make sure they’re going to get what they came for, and that’s why subheads are so important, to catch those “scanners” and tease the content enough for them to dive in.

Aim to add subheadings (H2, H3, H4, etc.) at least every few paragraphs and treat them like your main headline (see headline rules above).

Make Your Content “Flow”

Remember that part of the goal of your post is to keep your readers engaged.

And the best way to lose their focus?

A wall of text.

Image source: knowyourmeme.com

Notice that most paragraphs in this post are a single sentence, maybe two at most.

That’s not accidental or some quirk of my personality, it’s a strategy to get people to keep reading.

By giving your readers small chunks of bite-sized information to consume at a time (hence the single-sentence paragraphs) you’ll be doing them (and yourself) a huge favor…

… by making your content readable!

Blog writing is NOT essay writing, we’re not being graded by a professor (at least not usually), we’re trying to relate to other humans, not satisfy proper grammar and essay formats learned in high school.

That’s why a conversational tone and format is so important.

Also take into consideration the context of mobile devices. On a small screen even a single long sentence can take up the entire viewport.

Breaking up text with white space, headings, HTML elements, images, etc. will help your readers digest your content.

Here are more resources for blog post formatting:

Blog Post Examples – Find A Successful Blog Post Template To Model

In this section we’ll cover a few popular blog post examples.

The great news is that there’s already a slew of awesome blog writing examples and blog post templates out there on the web so you don’t have to reinvent the wheel.

Modeling successful blog post formats by using a blog post template is one of the best ways to engineer success and save time.

Let’s dive into a few examples of successful blog post styles that get reused and repurposed all across the blog-o-sphere.

Blog Post Example #1: The How-To Post

Ah, the “how-to post.”

Probably the most recognizable blog post template because it’s so common and if done right it can provide tremendous value and hopefully tangible results to your audience.

How-to guides can create enormous goodwill with your readers.

If you help them solve a problem or learn a new skill or get a desired result, you’ll have them as a loyal fan for life.

Take a look at the example below:

blog post examples, how-to post example, backlinko

Image Source: backlinko.com

If you’ve already read Rule # 1 (Know Your Audience) above, then you should have a clear idea of your audience’s needs and problems.

Create how-to guides to solve those problems and you’ll be golden.

Blog Post Example #2: The List Post (AKA The Listicle)

Another blog-o-sphere favorite, the Listicle has been done to death, and shows no sign of slowing down.

That’s because people love lists, they’re easy to scan and easy to get quick information from.

The Listicle post is our #2 choice of best blog post templates any blogger can use.

blog post examples, listicle post example, blog post template

Image source: copyblogger.com

Listicle posts are also great for bloggers because they’re super easy to write. They take less brain-power to create than massive how-to guides (like this one, phew!).

List posts are also great because people love to share them, which means more traffic and more pageviews.

Blog Post Example #3: The Roundup Post

Roundup blog post is great for getting traffic and backlinks.

You’re basically “rounding up” a group of… something.

Enter your text here…

It’s a collection post.

A collection of expert quotes, tools, favorite plugins, apps, etc.

If you create an awesome roundup of expert advice, you can easily send that over to the experts you mentioned and if you’re lucky they’ll share it with their audience and link back to it from their site.

Check out this Roundup blog post example:

Roundup blog post example

Image source: nichehacks.com

Simple right?

People love to share roundups because they’re packed with value.

Blog Post Example #4: The Trendjacking Post

Trendjacking, AKA “Newsjacking,” is when you ride the early wave of a new trend or news story.

It’s easy to get momentum with these types of posts because if done right there’s less competition on the web.

The downside to these posts is they’re less evergreen, meaning they usually only have momentum during the trends upcycle, and can fizzle out as the trend dies.

On the other hand, if you identify a long-term trend, your posts can bring in traffic for years to come.

As an example, let’s say a new product is released in your niche by a well known reputable brand with lots of marketing clout and a heavy hitting PR team.

During the product launch they’re going to generate a ton of buzz and online searches around that new product, and that’s your opportunity to “trendjack” right to the top of the SERPs.

blog post examples, trendjacking post

Image souce: davidmeermanscott.com

Here are more resources for blog post examples and templates:

  1. HubSpot: “How To Write A Blog Post: A Step-By-Step Guide + Free Blog Post Templates
  2. Thrive Architect (Create & Reuse Blog Post Templates and WordPress Page Templates)

Here’s how to start a blog fast plus get hosting + a free domain for less than $4/mo: Start My Blog →

Getting Started On Your Post – 6 Things To Do Before You Write a Single Word

If you want your blog post to be successful, it pays to be prepared and to have a plan in place, so in this section we’re going to go over how to start writing a blog post the right way.

That includes doing the research necessary to craft the best post possible, get search engine traffic, and “wow” your readers.

Who Is The Post Really For?

In section 1, Rule # 1 (Know Your Audience), we went over how important it really is to know your audience.

Before you start your new post, make sure you’ve got this down, and make sure you know exactly who you’re writing to in this specific post as opposed to your more general customer avatar (audience).

Is it for “single dads that are learning programming,” or is it for, “single dads that are learning programming but already have some technical background?”

Dial this down before you write your post so you can write the best post possible.

What Problem Will You Solve

Before you start writing, make sure you have a handle on the specific problem you’re trying to solve with your post.

If you know exactly what issue(s) you’re helping your audience with, it will influence your research and outlining and help you create content focused on your audience’s needs.

Most people are reading blog articles looking for a solution to their problems, help with something they’re learning, or help deciding on a product to buy.

There’s a million other reasons they’re reading things online, but you get the idea.

They’re here to satisfy some need.

Know what those problems are in advance, and solve for them in your post and you’ll create lifelong fans and readers.

If we’re using the example above, and writing a post for single dads that are learning programming but already have a technical background, what problem are you solving for them specifically and how will your post address their unique needs?

Blogging Keyword Research

Keyword research (researching search phrases people use in search engines) is extremely important to the success of your post.

keyword research

Image source: wikimedia.org

If you don’t know what people are searching for how can you get your post in front of them?

You don’t need to be an SEO to do this, and there’s plenty of free keyword research tools out there to help you get started.

You can use Google Keyword Planner (you need a free Google Ads account), Ubersuggest.io (Neil Patel’s App), and the search engines themselves to research keywords and find new ideas.

Aim for at least having one main search term that the post will be optimized around, and related terms (called LSI keywords) that you can add into the post to round it out.

If you don’t have a high authority site, look for “long tail keywords,” those are longer search phrases that are easier to rank for.

As an example, it would be really hard to rank for “WordPress,” but you might stand a chance ranking for “Best WordPress Security Plugins.”

Competitive Research

Researching your competition may be the most important aspect to writing your blog post.

Don’t skip this exercise.

Now that you know your keywords, start searching for them on Google and other search engines like YouTube and review the content that is at the top of the search results.

These articles and videos are at the top of the SERPs for a reason.

They were the most valuable and most useful posts related to those keywords in the eyes of the search engine, and they’re the posts that get the most traffic.

You want to research these extensively.

How can you improve upon them? How can you make them better? How can you update them for current events?

Here’s a few places you can research your competition:

  1. Search engines like Google, Bing, Yahoo.
  2. Video search engines like YouTube.
  3. Content monitoring platforms like BuzzSumo.com
  4. Image search engines like Pinterest.com.

And if you want to research competitor keywords, you can try:

Now go research your competition!

Choose Your Blog Post Topic

Now that you’ve figured out who you’re writing this post for, done some keyword and competitive research, it’s time to settle on the actual topic.

This part should be simple since you’ve probably already got a good idea, but write it down anyways.

Your topic will guide you in creating your outline and help you stay on task.

If you’re stuck on topics and wondering how to choose a blog topic, find something that’s an obvious success from a popular competitor in your field and create something similar.

I’m not suggesting plagiarizing, that would be bad. Instead, find a new angle or a new way to approach that problem, and create your own take on it.

If you’re looking for blog topics ideas, check out this post from coschedule.com: 189 Creative Blog Post Ideas That Will Delight Your Audience

Or you could check out a blog topics generator, but a note of caution, a machine can’t know your audience as well as you, so use these sparingly. 

Creating Your Blog Post Outline

This part is super important, but many people skip it.

That’s OK if you’re not into outlining, I’m not great at it myself.

blog post outline

But if you’ve done your research you should be able to whip this up pretty quick.

A well thought out blog post outline will help you write your post much faster and with more confidence.

Here’s how to create a blog post outline:

  1. Come up with a working blog title.
  2. Come up with the Intro, Headings, Subheadings, etc.
  3. Choose the format or template you will use.
  4. Go find the images, quotes, and sources you want to link to.
  5. Add your keywords and notes to the top of your document so they’re handy.

Get going on your outline now!

NOTE: If you’re still stuck, you can also check out this post from simplewriting.org: How to write blog posts faster with an outline.

It’s Time To Start Writing Your Blog Post

OK, phew.

It’s time to start writing your post.

This entire article is about “how to write a blog post”, so we’re not going too deep in this section.

Clear your head, follow your outline, have confidence in your research, aim to add value and HAVE FUN!

We suggest using a tool like Google Docs or airstory.co to write your post before you add it to WordPress or your chosen CMS.

Once you add it to your blog software, it may start to change, and that’s OK, but keeping your original draft outside of your blog will give you a reference to always come back to.

How To Edit Your Blog Post

Now your post is DONE.

(At least the writing part).

And it’s time to edit it.

I hate to break it to you, but yeah, this part IS important.

editing blog posts

Image source: needpix.com

Search engines and humans don’t like sloppy grammar and spelling.

It annoys them.

Definitely edit your document so it’s readable, proof it a second time, and then scan the page and make sure it’s actually readable.

Does it make sense when you quickly scan it? Do the headings provide enough information? How does it read?

If it doesn’t read well, go back to the section on how to structure a blog post and scan that for ideas.

How To Save Time Writing Blog Posts

I often hear people ask, “How can I write a blog post faster?

And the answer is simple: you need to systematize your blogging and automate anything you can.

There’s tools like airstory.co that help you save clippings all over the web and editorial calendar tools to help you stay on task, and there’s tools that help you easily create content on your blog platform.

Then there’s visual editors and page builders for WordPress like Thrive Architect, for example, which makes it easy to speed up blogging with their blogging content templates and landing page templates for WordPress.

wordpress page builder thrive architect

You can choose any one of dozens of pre-designed content templates and drop them into your post with the click of a button.

Need a “Pros and Cons” section?

How about product review content blocks?

These and many other common blogging elements to supercharge your content marketing are all available in Thrive Architect with one click.

Another awesome time saver built right into TA is a feature called “Thrive Symbols.”

If you build an element or content block that you want to reuse in other posts and pages around your blog, and you want to save time updating them across your site, you can save your element as a Thrive Symbol and then any time you work on that element and save it, it will update across your website.

What To Do After You Publish Your Post – Blog Promotion Ideas

They say that writing your blog post is only half the battle.

Actually, there’s no “they”, I’m saying it 🙂 

The point is there’s a lot more to do after you hit “publish” on your new post.

In fact, I would argue, that’s when the real work starts.

Now it’s time to promote your post and get it out there to your readers.

If no one ever reads it, what was the point of all that work you put into research and writing?

Promoting your blog post (marketing) is essential to its success, especially early on.

Yes, you can do nothing and hope that eventually Google will start showing it for your keywords and eventually people will start showing up and reading the article.

(I call this the “Field of Dreams Approach,” you know… If you build it, they will come?)

Image source: imgflip.com

Unfortunately it doesn’t work that way.

There’s over 500 million blogs online all fighting for a tiny slice of search action, and you need to stand out, so it’s time to roll your sleeves up and start promoting your content.

Create a Blog Promotion Checklist

Every time I publish a blog post I complete a series of promotional tasks, ticking them off one by one.

blog promotion checklist

It really helps to have a checklist because there’s a lot to do and it’s easy to forget an item or two every time I publish.

Here’s just a few things on my list:

  1. Blast the new article to my email list.
  2. Get backlinks for the post.
  3. Blast it out to all of my social networks.
  4. Schedule 12 tweets (once per month for a year).
  5. Create pins, Instagram images, and FB story images.
  6. Contact any bloggers mentioned in the article to let them know they were mentioned.

And on and on…. 

Once you’ve figured out all the necessary promotional tasks for your posts, create a checklist, or use a free tool like Trello (shown above), to manage your marketing and then go get it done.

Blogger Outreach

Blogger outreach is one of the most important promotional tactics you can spend your time on and it can generate amazing results in the form of links, shares, and traffic.

blogger link building, blogger outreach

Image source: maxpixel.net

If you’ve mentioned any sources in your writing (and properly cited them), reach out to those individuals and let them know you quoted them or linked back to them.

If you’re lucky, they will reciprocate and add the post to their social media or link back to it from their site.

You can also reach out to bloggers writing about related subject matter or linking to related posts and ask them for a link to your site.

This simple tactic for link building is one of my go-to link building strategies and anyone can do it.

Automate Your Blog Marketing

Since this post is about how to write a blog post (not how to market a blog post), we’re only going to briefly touch upon the subject here.

Marketing your blog is super important and you must get it right.

It’s also one of the most time consuming aspects to getting your blog post in the right hands.

Do yourself a favor and find ways to automate your blog marketing and promotional tasks to unburden yourself as much as you can.

You can use apps like IFTTT to automate posts from your site to your social media feeds.

You can create automatic blasts to your email lists when new posts are published using RSS and email software like ActiveCampaign (free trial of ActiveCampaign available here).

There’s a million options and tools out there, find the ones that are right for you, and start automating your blog marketing.

If you want to check out all my recommended tools and resources for bloggers, you can visit my resources page here.


I hope this ultimate guide on how to write a blog post has given you a few “AHA” moments, or lead you down the path of new discovery and new ideas.

Writing a blog post doesn’t have to be hard or intimidating and anyone can do it

When you follow a process and model what works you’ll save yourself time and set yourself up for success.

If you’re the type to skim a post down to the bottom first, here’s the big takeaways:

  1. Know your audience so you can write content that they love.
  2. Always add value so your readers build trust and affinity with your blog.
  3. Use proper blog structure so it’s readable by humans and search engines.
  4. Create an awesome outline so the writing process is easy.
  5. Understand how to promote your blog post.
  6. Save yourself time with blog post templates and content templates.

Now over to you.

What post will you be writing next (drop it in the comments) and how has this post helped your process? We’d love to know!

Want to go deeper into the world of blogging? Here’s some related reading and resources:


By Ali Luke

When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday.

Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in 300 words, while others might need 5,000. And some bloggers have a naturally terse writing style, whereas others like to dig deep and give lots of examples.

Around the end of 2013, long-form content became much more popular in the blogging world. (Here’s Darren’s post about ProBlogger’s own experiments with writing longer posts.) Then, as now, it seemed clear that Google had a preference for in-depth content.

But during the past few years, short pieces of content have become increasingly popular as well. Twitter, for instance, is often described as a “microblogging” platform. While plenty of people use it for general conversations or promotional tweets, others do use it in a blog-style way. Take a look at James Breakwell (@XplodingUnicorn)’s brilliant tweets about family life, for instance.

Lots of blogs also carry relatively short posts. Gizmodo is a good example, with very frequent news / time-sensitive posts. For instance, eBay is Knocking 15% Off Everything Just for Today was 168 words.

So should you write short posts, long posts, or something in between?

The answer is, as you might have guessed, it depends. You need to find a post length that suits your content, your readers, and (perhaps most importantly) you as a blogger.

But before we dig into those considerations, let’s take a quick look at length vs frequency.

Blog Post Length vs Frequency

While it’s not a rule, blogs that publish short posts usually publish them more frequently than blogs that publish long posts.

You can see why this makes sense for both the blogger and the reader. You might publish a 400-word post every weekday, or a 2000-word post once a week.

If you want to increase the length of your blog posts, you might also want to decrease how often you publish them. Otherwise you’ll burn out, and your readers will get overwhelmed.

(Sidenote: I’ve never unsubscribed from a blog because they posted less frequently than I wanted. However, I have unsubscribed from blogs that posted too frequently, especially if the quality of posts wasn’t consistent.)

So, with the caveat that changing the length of your content will likely mean changing the frequency too, here are some key considerations when thinking about how long your blog posts should be.

What Suits Your Content?

Some topics pretty much demand in-depth posts. If you’re writing about something that involves lots of different steps, such as “How to start a blog”, it’s probably not going to be short.

But other topics work best with short content. This is particularly the case for blogs that aim to entertain rather than inform. Readers may delight in reading lots of short anecdotes about your kids, but be put off by a rambling story.

Of course, you probably have a bit of flexibility on how exactly you approach your topic. So if you feel you want to write short posts rather than in-depth ones, come up with post ideas that would work for that. Instead of “How to start a blog”, you might write “How to register a domain name” or even “What is a domain name?”

What Suits Your Readers?

The next key consideration is whether your readers would prefer shorter or longer posts. If you already have a reasonable number of readers, you could survey them to find out. You could also take a look at your most popular posts in Google Analytics, or the posts that get the most comments or shares. Does short or long content seem to resonate better with your audience?

You might potentially find that your readers like a mix of posts. Maybe they want fairly short and to-the-point posts most of the time, with a much longer piece of content occasionally thrown in.

What Suits You?

Last, but certainly not least, comes… you. Are you the sort of writer who naturally produces concise, impactful posts like Seth Godin does? Or do you love to dig into a topic and write a post that covers every angle?

If you’ve been trying to write long posts but struggling to stay motivated and productive, it could be a sign you’re better suited to sharing short, succinct pieces of content instead. On the other hand, if you’ve been writing three or more short pieces every week and it feels like you’re on a content treadmill, writing one long piece every week or even every couple of weeks might work better for you.

The great thing about blogging is there are no “rules” on how a blog post should look. You’re free to write 10,000-word epic guides (such as Neil Patel’s Online Marketing Made Simple: A Step-by-Step Guide), or posts with only a few words and mostly pictures or embedded tweets (such as Buzzfeed’s 19 Hilarious Back-To-School Tweets From Parents Who Have Been There), or anything in between.

Quick note: If you’re concerned about the SEO benefits of short vs long content, it’s worth knowing that many experts believe longer content does better on Google. However, if you and your existing readers prefer short posts, don’t force yourself to create long content. It will  only rank well if it’s really good (and gets backlinks).

So what sort of content will you create: short or long? It’s completely up to you. Have a look around and see what others are doing, experiment with different lengths yourself, or come and discuss short vs long in the ProBlogger Community.

Image Credit: Markus Spiske


By Ali Luke

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