Sourced from Business 2 Community Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging hashtags to their fullest potential is also important for visibility and growth. Instagram is near the top of the networks today, which makes this a must-engage platform for brands. Posting relevant…

By Todd Giannattasio. When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications.…

By Ayaz Nanji. Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. The report was based on data from a survey of more than 2,000 consumers in North America and the United Kingdom. Some 23% of respondents…