Brand Recognition


By Elie Y. Katz

Retail stores have always faced the challenge of attracting and retaining customers. This challenge has become even more difficult in a world of increasing competition and evolving technology, making it even more important that businesses find ways to entice new customers and show existing ones they are the best choice.

In my experience within the industry, retail stores have to continuously strive to attract and retain customers. Achieving this requires investing in marketing, advertising, and customer service initiatives. With that in mind, here are six steps any retailer can use to market their independent business.

1. Establish brand recognition.

In my experience, the success of any business depends on its ability to establish a recognizable brand. Part of this process involves creating a memorable name, logo and slogan that help customers recognize and remember your brand. The logo should be easy to recognize and have an eye-catching design. Many studies have shown that the most memorable logos have a simple design.

It’s important to not overthink the logo’s design but also to ensure that it stands out and targets your audience. One way to do this is to conduct market research to understand your target audience’s preferences and design a logo that reflects your brand’s personality and values.

A slogan can also help to differentiate your brand from its competitors and create a memorable impression with customers. Aim to create a slogan that is concise, catchy, meaningful, easy to remember and embodies the business’s core values.

2. Market on social media and search engine advertising campaigns.

Once the logo and slogan are created, the next step is implementing social media campaigns to generate more awareness about the brand. You can create ads that appear when people search for certain products or services. This can help merchants get more leads and increase sales.

I recommend utilizing various social media platforms to reach a wider audience, although your messaging should resonate with your target audience the most. Consider using platforms such as Google Ads and Bing Ads, as these campaigns allow you to target specific keywords and demographics to ensure your ads reach the right people.

Other online marketing strategies include email marketing campaigns and working with influencers. Combining these strategies can help you create an even more effective online presence and increase your brand’s visibility.

3. Create promotions to attract customers.

Another effective strategy is to create promotions to attract customers to a business’s products and services. Promotions should be tailored to your target audience and designed to be engaging and attention-grabbing. Consider using BOGO, free shipping, free samples, coupons, flash sales and giveaways; I have found that these tactics can do a lot to increase customer engagement and drive sales.

Most people love savings and discounts, so offering promotions and exclusive deals can be a great way to attract and retain customers. Additionally, providing exceptional customer service and personalized experiences can also help you build strong relationships with consumers and encourage repeat business.

4. Build a loyalty program.

An effective loyalty program encourages loyalty by rewarding customers for their repeat purchases. This can also help your brand build long-term relationships with your customer base, giving them a sense of belonging.

Loyalty programs can include a variety of incentives, such as discounts, rewards points and even access to exclusive events. These programs encourage customers to continue purchasing from your brand, but they also provide valuable data on customer behaviour and preferences to help make more informed decisions about future marketing efforts. Many brands use a point-of-sale (POS) system that facilitates the creation and maintenance of loyalty program memberships by automatically tracking the customer’s purchases and issuing rewards at checkout.

5. Advertise at the point of purchase.

A point-of-purchase (POP) display can target potential customers already in the store. Placing ads at the checkout counter can quickly grab customers’ attention, leading them to consider a product they may not have thought of before.

POP advertising can take many forms, including displays, posters, signage and other digital media. Additionally, many retailers will use POP advertising to promote special offers, such as discounts or coupons. These ads can inform customers about new products, promote loyalty programs.

6. Analyse what works best for your customers.

Data analytics can be used to track customer purchases, in-store traffic and website visits. The store can use this data to determine which marketing strategies are most successful. This can include tracking the effectiveness of email campaigns, print advertising, social media and even word-of-mouth. With this data, you can focus your store’s marketing efforts on strategies that are proven to be effective, thus ensuring a better return on investment.

Additionally, you can survey customers to determine what motivated them to shop. Do your customers favour particular brands over their generic counterparts? Do they make choices based on impulsive or emotional needs, such as buying the latest trends and fashions? Pay close attention to what they say, then use this information to tailor your services and products to better meet their needs.

Overall, independent retail stores must continuously strive to attract and retain customers in today’s landscape. I encourage you to invest in marketing, advertising and customer service initiatives and stay up-to-date on the latest trends. Continuously improving and adapting to the changing market can help you ensure long-term success and growth for your business.

Feature Image Credit: getty

By Elie Y. Katz

CEO, National Retail Solutions (NRS). POS, NRS Digital Media, NRS Pay, NRS Funding, NRS Purple, and NRS Petro: Helping retailers succeed. Read Elie Y. Katz’s full executive profile here.

Sourced from Forbes

Sourced from Newsweek.ogin

Industry credibility and brand recognition are critical if you hope to optimize your business for its target market.

With major competitors vying for the top spot in any industry, making a name for your business and improving the market can be a difficult journey. As a new business owner, this means you’ll need to dedicate plenty of time to learning and researching the industry to understand where your business can offer improvements.

As business leaders, the members of Newsweek Expert Forum have dealt with the challenge of breaking into the industry and gaining credibility and recognition. Below, they offer 15 tried-and-true tips for entrepreneurs attempting to optimize the market.

1. Collaborate Rather Than Competing With Competitors

Be authentic and original. Collaborate and don’t compete. As an entrepreneur, don’t look at what the competitors are doing and answer them. Instead, find what the market needs and fill it with your own authentic style, practice and invention, amplified by self-promotion utilizing the power of social media. If you let people know that you are good and worthy of recognition, they will applaud you. – Dr. Abraham Khoureis, DrAbeKhoureis.com

A business owner can build credibility by sharing their expertise with local business groups and with their clients through workshops and seminars. They can then leverage those experiences in social media posts and by asking the attendees for reviews that can be shared on their website and in marketing collateral. – LaKesha Womack, Womack Consulting Group

3. Have Street and/or Educational Credentials

Once you have had success in your endeavours, people then tend to pay more attention because there are facts to back it up. When you have that “story doing” to match the storytelling, that helps. The other way entrepreneurs can boost their credibility is by having genuinely insightful things to say about their industry. – April (Margulies) White, Trust Relations

4. Establish Your Business as a Trusted Resource

By sharing knowledge on your chosen expertise, you can become a thought leader in the market and field. This thought leadership typically makes the owner a trusted resource and therefore more credible. You can share knowledge on social platforms like LinkedIn, write guest articles, appear on podcasts and speak at events. The key is being where your audience is and looking for information. – Mary Cate Spires, Reputation Avenue

5. Offer Products or Services That the Market Values

It’s critical to deliver a high-quality product or service that the market values and one that is also trusted and secure. Simple, essential and consumable communication and marketing techniques will help build brand reputation and market demand. – Margie Kiesel, Avaneer Health

6. Surround Yourself With Those Who Have Experience

Be the subject matter expert and surround yourself with people who know what they are doing. Always walk the extra mile and be honest about the obstacles. – Krisztina Veres, Veres Career Consulting

7. Make Yourself ‘Everpresent’ on LinkedIn

With so many different opportunities to publish and connect, LinkedIn provides the key opportunity to connect and grow your professional circle in any way you want. This includes referrals, new leads, partners, investors and more. – Chris Tompkins, The Go! Agency

8. Get Yourself Out There on Social Media

Social media, giveaways and specials will put your brand out there. With exceptional value and a great product, your company will grow and flourish. – Tammy Sons, Tn Nursery

9. Consistently Be Where Your Audience Is

The rule of seven says it takes seven touchpoints before someone remembers your business. Use online and offline marketing touchpoints to surround your customers consistently with your brand. The more they see you, the more they know, like and trust you. This translates into both short-term sales and long-term brand building. – Krista Neher, Boot Camp Digital

10. Be a Thought Leader

Establish yourself as an expert in your field by writing articles or blog posts, giving speeches or presentations or even teaching classes. By sharing your knowledge and demonstrating your expertise, you will be able to build trust with potential customers and clients. Attend trade shows and conventions, join professional organizations and make connections with other professionals. – Umang Modi, TIAG, Inc.

11. Use Your Connections

Who you know is important, and people want to share experiences for you to learn from to avoid making the same mistakes they have. Look to mentors and people in the industry to see what worked for them and if you can implement those optimizations. Specifically, social media is a great way to start to gain momentum and flourish as a business while also placing the business in a media article. – Paul Miller, Miller & Company LLP

12. Be Seen

If people don’t know what your business does or who you serve, they will not be able to find you. Entrepreneurs need to ensure their ideal clients know what they have to offer. This can be done through social media and LinkedIn, providing value to podcasts, articles and the media. The more entrepreneurs get their message out, the more people they can serve. – Donna Marie Cozine, Consult DMC

13. Build on Small Successes

Proof of concept and early success is one of the best ways to build credibility, yield support and generate referrals. Track your wins, create a strong story around them and have a process in place to easily promote them. Building upon small successes leads to larger success and gives you a better ability to achieve long-term goals. – Jacob Kupietzky, HCT Executive Interim Management & Consulting

14. Create a Sustainable Business Model

I’m a big fan of sustainable business models–long-term growth plans that create sustainable cash flow. If you’re a new business owner, the first thing you have to do is prove is product market fit, then you need to get yourself a phenomenal salesperson. From there, you will get the insights you need to execute strong grassroots marketing strategies. Market penetration doesn’t happen overnight. – Melissa LuVisi, tab32

15. Gain Recognition and Credibility

Providing free, exceptionally high-value and original content that meets a need or solves a problem ensures that an entrepreneur is going to be viewed as trustworthy and reliable. These are two critical aspects to gaining recognition and credibility with both existing and potential customers as well as market influencers. – Lisa Lundy, Lisa A Lundy

Sourced from Newsweek.ogin

Sourced from Entrepreneur Europe.

It doesn’t take much to scale your Instagram strategy.

Instagram is one of the best tools for small businesses to grow their brand recognition and build a loyal following. But managing a social media marketing strategy takes time, energy, and often, money your business may not be able to afford. Fortunately, technology can help.

Brello is an all-in-one master tool for managing Instagram marketing from your phone. With Brello, it’s easy to scale your Instagram, whether it’s for personal or professional branding purposes.

This suite includes a growing list of tools that make it easy to manage your ‘Insta’ on the go. Currently, Brello includes a Story Creator, Post Maker, Grid Post Maker, Animated Story Maker, Analytics, Hashtag Generator, Repost Tool, Post Saver Tool, Photo Blend Tool, Bio Ideas Tool, Caption Spacer, Highlights Icon Maker, plus more tools that are added regularly. With hundreds of unique, handpicked, customizable templates for posts, stories, and more, you can quickly put together an Instagram post and use AI hashtags to correctly classify your photos for the best exposure.

With tools like the Caption Spacer, and AI hashtag generators, you’ll ensure your captions always look great and you’re reaching the biggest (and best) audience possible. Plus, Brello provides detailed account metrics like follower counts, top posts, comments, likes, and more so you can keep track of what’s going on with your strategy — all from the palm of your hand.

Start scaling your Instagram strategy without investing a ton of time and money. Normally, a lifetime subscription to Brello is $600 but you can sign up today for just $49.99 through this offer.

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Feature Image Credit: Gabrielle Henderson/Unsplash

Sourced from Entrepreneur Europe