Designers are currently debating the impact of AI on graphic design jobs in more than one thread over on Reddit. After a week that saw Bill Gates’ unsettling premonition that only three jobs are safe from AI (note: graphic design wasn’t one of them), a timely discussion was started by a designer new to the industry – and many professionals have chimed in with their honest thoughts.
Graphic design was recently named as one of the jobs most under threat from AI in a report from the World Economic Forum, and with many tools that now use generative AI to create graphics that would have been made by the human hand it’s no wonder graphic designers are concerned about the future of the role. But things are much more hopeful than Bill Gates predicted, if this discussion is to be believed. Find out more here about how AI is impacting graphic design.
It’s an especially uncertain time to be starting out in the graphic design industry. As the post alludes to, a human graphic designer will always offer more than a machine – but AI’s power increases humans will need to do more to add the value to the role that AI can’t give. The Reddit user asks:
“AI is advancing rapidly, and it can feel overwhelming at times. As a beginner in graphic design, the future may seem uncertain. What steps can I take to stay relevant, grow in this evolving industry, and effectively earn money from my skills?”
Adobe Firefly is one of the tools that promises to augment a graphic design workflow (Image credit: Adobe)
On the whole, responses doubt how far AI can really go, which feels reassuring. “Be more than an operator of something AI can replicate. Humans solve problems, whether it’s fixing crap artwork or discovering what a client really needs,” said one user.
“Synthesizers and step-sequencers didn’t replace musicians,” one comment read. “I realise it’s not quite the same thing, but I think as the technology develops we’re going to find new ways to augment what designers do rather than replacing them.”
Another user agrees with this, with more points on how the messaging from major developers (such as Adobe) on how AI will fit into designer’s workflows.
“Listen this AI hype is to hold share and market value. AI will not replace graphic design but it will speed up the process,” they say. “The licensing and copy write issues aren’t going to go away. Use it for inspiration for mock ups, but I would continue to hone your craft on what is good Type and Design and what isn’t.”
All of this is certainly true, there is more skill and theory involved in graphic design than simply generating images. Added to that, there is the kind of connection and strategy humans can bring to a project that AI will never be able to replicate. As another comment says: “Good thing graphic designers solve creative problems which AI can’t”.
(Image credit: Future)
Bill Gates also said that how much AI is used across the jobs market is ultimately down to how far humans let it go. And according to one Reddit comment, there isn’t enough appetite for AI to worry. “To my surprise there’s actually a lot of aversion towards AI stuff. People around me don’t seem to want it.”
Georgia is lucky enough to be Creative Bloq’s Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.
Do you want to know what really makes a great designer? It’s more than just knowing the latest software, isn’t it?
In today’s fast-paced creative landscape, design skills are constantly evolving. Design is not only about visual appeal. In fact, it goes beyond just making things look pretty. It is about solving problems, creating experiences, and connecting with people. And it is about communicating effectively.
Think about your favourite brands. What makes their designs so appealing? Is it simply the colours they use, or is there something deeper? Maybe it’s the way their website anticipates your needs, or how their app is so intuitive that you barely have to think to use it. That’s the power of great design. The need for designers has increased as businesses have come to realize the importance of good design for success.
But here is the deal: landing a job in the design industry is not a walk in the park. It needs a certain set of capabilities to be a successful designer. It’s a competitive field and therefore you will need to know what skills to learn in order to be successful.
So, what are those must-have skills that will set you apart and make you a sought-after designer? Let’s get right to it!
Core Design Principles: The Bedrock of Great Work
You might be wondering why we are starting with core design principles. Well, understanding design principles like typography, colour theory, layout, balance, and hierarchy isn’t just about following rules. It is more than that. Instead, it’s about understanding how these elements work together to create a visually appealing and effective design. These principles are foundational. They inform every decision a designer makes.
Typography: Understanding how to choose and use fonts effectively is essential. Fonts can set the tone and convey the message of the design.
Colour Theory: Knowing how colours interact and evoke emotions is crucial. Colour can influence how people perceive a design.
Layout and Composition: Arranging elements in a way that is both visually appealing and easy to understand is key. A well-organized layout guides the eye and improves the user experience.
Balance and Hierarchy: Creating a sense of equilibrium and guiding the viewer’s eye to the most important elements is vital. These principles ensure the design is both aesthetically pleasing and functional.
Mastering these core principles provides a solid foundation. It will allow you to create designs that are not only beautiful but also effective in achieving their intended purpose. It’s about understanding the “why” behind the “what.”
Software Proficiency: Mastering the Digital Tools
Okay, let’s be honest. While raw talent and design skills are super important, you’ll also need to know your way around the software that brings your ideas to life. Being proficient in industry-standard tools is a must. What do you need to learn?
Adobe Creative Suite: Programs like Photoshop, Illustrator, and InDesign are the bread and butter of many design projects. Knowing how to use these tools efficiently can greatly enhance your productivity and creativity.
Figma/Sketch: These are popular tools for UI/UX design. They allow you to create interactive prototypes and collaborate with other designers in real-time.
Prototyping Tools: Familiarize yourself with tools like Adobe XD, InVision, or Marvel to create interactive prototypes and test your designs.
The key is not just knowing the software. Instead, it is understanding how to use it to solve design problems effectively. You should always be eager to learn and adapt to new tools. The design software landscape is constantly evolving!
UX/UI Design: Crafting User-Centered Experiences
User experience (UX) and user interface (UI) design are now fundamental aspects of the design process. Why are they so important? Because they focus on creating products that are easy to use, enjoyable, and effective. They put the user first!
Here’s why these design skills are so crucial:
User Research: Understanding user needs, behaviours, and motivations through research methods like surveys, interviews, and usability testing.
Information Architecture: Organizing and structuring content in a way that makes sense to users and helps them find what they need.
Interaction Design: Designing the way users interact with a product, ensuring that it is intuitive and efficient.
Usability Testing: Evaluating the effectiveness of a design by observing users as they interact with it and gathering feedback for improvements.
These are essential if you’re designing websites, apps, or any other digital product. It’s about creating a seamless and satisfying experience for the user.
Communication and Collaboration: Sharing Your Vision
Can you explain your design choices clearly? This is important. Design is rarely a solo endeavour. You will be working with clients, developers, and other designers. Being able to communicate your ideas effectively, listen to feedback, and collaborate with others is essential. These skills are a must.
Verbal Communication: Presenting your ideas clearly and concisely, and articulating the reasoning behind your design decisions.
Written Communication: Creating documentation, writing design briefs, and providing clear instructions to developers.
Active Listening: Paying attention to feedback from clients and team members, and incorporating it into your designs.
Collaboration: Working effectively with others to achieve a common goal, and being open to different perspectives and ideas.
Remember, design is a team sport! Communication design skills bridge the gap between your vision and the final product.
Problem-Solving and Critical Thinking: Tackling Design Challenges
Great designers aren’t just stylists. They are problem-solvers. Designers need to be able to identify design challenges, analyse the situation, and develop creative solutions. They can think critically about the problem at hand.
Analytical Skills: Breaking down complex problems into smaller, more manageable parts, and identifying the key issues.
Creative Thinking: Generating new ideas and approaches, and thinking outside the box to find innovative solutions.
Decision-Making: Evaluating different options and choosing the best course of action based on available information.
Attention to Detail: Ensuring that every aspect of the design is carefully considered and executed to the highest standard.
These skills enable designers to approach each project strategically and thoughtfully.
Adaptability and Learning: Staying Ahead of the Curve
The design landscape is constantly evolving. What’s hot today might be old news tomorrow. Staying ahead of the curve requires a willingness to learn new things, adapt to new technologies, and embrace new design trends. The modern designer must adapt in order to remain on top.
Continuous Learning: Staying up-to-date with the latest design trends, technologies, and best practices through online courses, conferences, and industry publications.
Flexibility: Being able to adapt to changing project requirements, client feedback, and emerging design trends.
Experimentation: Trying new things, pushing boundaries, and being willing to take risks to discover new and innovative design solutions.
Openness to Feedback: Being receptive to criticism and using it as an opportunity to learn and improve.
Staying curious and always seeking new knowledge is how you remain a valuable asset in the design industry.
Visual Communication: Conveying Ideas Visually
Visual communication design skills are the ability to effectively convey ideas and information through visual elements. It’s not enough to just make something look good. It also needs to communicate a message clearly. It is about using the correct visual elements to make the design understandable.
Imagery: Selecting and using appropriate images, illustrations, and icons to enhance the message and engage the viewer.
Typography: Using fonts effectively to convey the tone and message of the design.
Colour: Using colour strategically to evoke emotions, create contrast, and guide the viewer’s eye.
Layout: Arranging elements in a way that is visually appealing and easy to understand, and that effectively communicates the intended message.
Mastering these elements of visual communication can greatly enhance the impact and effectiveness of a design.
Branding: Developing and Maintaining Brand Identity
Branding is another crucial aspect of design. It involves creating and maintaining a consistent brand identity across all touchpoints. A good brand sets the tone for a company. It influences how consumers view the company.
Brand Strategy: Understanding the brand’s values, mission, and target audience, and developing a strategy to communicate these elements effectively.
Visual Identity: Creating a visual language that reflects the brand’s personality and values, including logo design, color palette, typography, and imagery.
Brand Guidelines: Establishing clear guidelines for how the brand should be represented across all channels, ensuring consistency and coherence.
Brand Management: Monitoring and maintaining the brand’s reputation, and ensuring that it remains relevant and engaging over time.
Designers who understand branding principles can create designs that not only look good but also effectively communicate the brand’s message and values.
So, Are You Ready to Level Up Your Design Skills?
So, there you have it! These are the design skills that will help you thrive in today’s design world. By focusing on these key areas, you can elevate your skills, set yourself apart, and create designs that truly make a difference. Now go out there and create something amazing!
Senior creatives and educators offer their tips on how to boost your career.
How can designers thrive in an increasingly demanding creative landscape? From curiosity to resilience, mastering online collaboration tools to leveraging AI – and even reacquainting yourself with pencils and paper – there are plenty of ways to get upskill, adapt, grow and attract new opportunities.
Whether you’re just starting out or looking to shake things up, we asked senior creatives, educators and industry leaders to weigh in on the skills that are really going to help grow your career.
The Warehouse Project logo by Studio Moross (Image credit: Studio Moross)
“While it’s always important to stay up-to-date on the latest tools, one of the most important traits for any designer – no matter the year or level of experience – is curiosity,” says David Airey, logo designer and author of books including Logo Design Love and Identity Designed. “The design world continually evolves, and while technical skills matter, curiosity helps designers adapt and bring new ideas to client projects. Staying curious makes it easier to learn, experiment, and discover different ways to create meaningful work that truly connects with the audience.”
For Kathryn Samson, senior designer, consultant and lecturer in graphic design at London College of Contemporary Arts, her concern is that although design students and emerging designers are digital natives, there’s been a downturn in experimenting with software. “I have wondered if this is related to being so used to using their phones for everything; there is a lack of curiosity,” she says.
Take some time out to help yourself get unstuck, advises Marina Willer, graphic designer, filmmaker and Pentagram partner. “It’s easy to fall into repetitive patterns as a designer, especially when you’re under pressure. For me, it’s important to find unusual ways of working that are relevant to each project and not just be seduced by what’s trendy,” she says.
“Step away from the screen and engage with new environments – whether that’s looking at mundane things, taking a walk, learning as many skills as possible, photography, drawing or writing. It needs to be what ticks for each one of us, like travelling, visiting a gallery, or spending time in nature – that will help spark fresh ideas. This shift in perspective offers the depth and originality that searching for inspiration online often lacks.”
Chemical Brothers / The Warehouse Project digital poster by Studio Moross (Image credit: Chemical Brothers / The Warehouse Project / Studio Moross)
For Connor Edwards, senior designer at Jack Renwick Studio, it’s especially important now more than ever to stay curious and find inspiration in new interesting places, particularly given the rise of AI and homogenisation in visual culture. “To be able to reject the path of least resistance, to sidestep trends, to break out of the algorithm and create big ideas that are not only unique, but will be infinitely more relevant and ownable,” he says. “Once you have this, it will become clear what method is needed to bring it to life, be it handmade, digital or AI-generated. Then, you just need to become an expert in whatever that skill is.”
02. Know how to leverage AI
Rebrand for non-profit Isodope by &Walsh (Image credit: &Walsh / Isodope)
“Designers need to go beyond basic AI use and understand how to integrate it thoughtfully into their workflow to enhance creativity,” says Jessica Walsh, founder and creative director of studio &Walsh. “The key is striking a balance between leveraging AI’s capabilities and maintaining a human, original perspective. I love seeing when our team uses AI in a smart way but they don’t rely on it for the end results. Creating unique mood boards, research, repetitive task automation are all skills we look for.”
Graham Sturt, creative director and head of creative at Monotype says 2025 will be a pivotal year where adaptability and mastery of emerging tools will define success in graphic design. “First and foremost, proficiency in AI-powered design tools is no longer optional,” he says. “Designers who can seamlessly integrate AI into their workflows to unlock creative possibilities and solve complex design challenges will have a distinct edge. It’s not about replacing creativity but enhancing it – understanding how to collaborate with technology to push boundaries.”
Drew de Soto, founder and creative director of design agency Navig8 and author of the Know Your Onions range of design books, agrees that while the tools available to designers have never been more powerful, knowing when and how to utilise them is key. “Understanding the principles that underpin quality design and having the ability to apply them is vital for our continued relevance,” he says. “Embrace AI but remember: put rubbish in and get rubbish out. Understanding the brief, market and objectives of the content that you’re creating is essential when using these tools. Take time to really study the output from the AI engine and assess its quality closely. Be careful not to fall into the ‘convenience trap’.”
03. Craft with material things
Power of Connection event by David Barnett (Image credit: Without Shape Without Form / David Barnett)
As technology increasingly impacts creativity, designers should look to traditional skills and handcrafted approaches to design to compliment their skillset. “I look for design talent with craft and a deep understanding of the physical world,” says Jessica. “With the digital world becoming oversaturated, there’s a growing hunger for tactile, real-world experiences. Designers who can experiment or who have training with physical mediums, materials, and hands-on processes offer a refreshing counterpoint to the noise on screens.”
Susanna Foppoli, creative director, designer and lecturer in graphic design at Shillington, agrees in the strength of experimentation and exploration by hand. “There is immense value in old-school processes such as sketching ideas by hand, creating physical mood-boards, or storyboarding concepts,” she says. “These tactile and intuitive methods engage the brain in ways that digital tools (and perhaps artificial intelligence?) cannot, fostering a more personal and unique approach to design thinking.”
“I see in many of my students a resistance to using paper and pencil,” says Kathryn, “where you can create a hundred thumbnail possibilities in a matter of minutes, preferring to go straight to the laptop or iPad. The danger in this approach – that I have seen a million times – is a five-minute delve into experimentation that results in a ‘that looks okay, let’s go with that’ answer to the brief, which then prevents any further development, and often a much less creative solution.”
04. Play with motion
Parklife logo by Studio Moross (Image credit: Studio Moross)
“A brand can not just exist in static form in today’s world,” says Jessica. “There are entire brand agencies being formed by motion-first teams and principles. Designers who can combine storytelling with motion will stand out in a crowded landscape.”
Terrance Weinzierl, creative type director at Monotype agrees skills in motion are becoming increasingly important. “Motion quickly comes to mind when I think of future design skills. Animation and short-form video skills are desirable, and I believe the demand for these formats will continue to increase in the years to come. First, be able to imagine how your static works will move and change. If you aren’t an expert and need to collaborate with a motion specialist, being able to direct and share ideas in clear storyboards is key.”
Branding for ad agency QX by &Walsh (Image credit: QX / &Walsh)
For Wale Osunla, designer at Studio Moross, playing with motion doesn’t necessarily mean in literal terms by using motion graphics, it can mean thinking in a more dynamic way. “We have been moving in a direction where motion and design feel more connected than ever. It’s thrilling,” he says.
“However, while animators and illustrators are incorporating design principles within their work, designers seem reluctant or averse to these shifts in perspective – stop that! Just let your thoughts, actions, and work resemble the cartoon characters you’ve seen on TV as a kid (or even now), squashing or exaggerating their sizes, and moving in strange ways. Trying to capture that dynamism without using motion can take your thoughts (and your work) to strange but wonderful places. Push it hard enough and you can make the most static of work feel like it’s brimming with life.”
Nike Playlist graphics by Studio Moross (Image credit: Studio Moross / Nike)
Balancing a core specialism with a range of other skills and embracing the learning experience could help you stand out, says David Barnett, scenographer, designer and course leader for the BA in graphic design communication at Chelsea College of Arts. “Being a generalist in design is such a useful trait and following waves of enthusiasm to learn new things, of course means you are more likely to enjoy the process of continually learning,” he says. “In education we all hope to see these ‘T-shaped’ graduates develop, who have a deep specialism and some broader knowledge so they can be useful and adaptable in professional practice and have some understanding of the languages and processes of other design practices that give them more of an overview and make them better communicators.”
He suggests going down some fun research rabbit holes but remembering to aim for general self development rather than becoming the perfect Swiss Army knife. “So much of design is having a ‘can-do’ attitude and a willingness to try, experiment, fail and learn,” he says. “Having expert and generalist skills helps and encourages you to take a more transdisciplinary approach to graphic design – understanding how to creatively link all your knowledge and various skills … If you have time and aptitude to create a couple of deep specialisms you’ll become a unicorn – who are most sought after.”
06. Embrace co-creation
Knowledge of collaborative design tools is a desired skill (Image credit: David Barnett)
Proficiency in collaborative design tools such as Figma, Miro and Figjam is an increasingly desirable core skill – after Adobe – says David Barnett. With this comes a new wave of co-creation and sharing online in real-time, particularly since the pandemic. “Now, you can brainstorm, build workshops, create design strategies, work with stakeholders, gamify work tasks and herd cats, all while inviting anyone to participate or observe,” he says.
“Designers are natural organisers, so the use of collaborative platforms is becoming an essential tool for speedy working and transparent partnerships that feel engaging and shorten the design cycle,” he adds. He recommends studying the platforms’ various templates, reading Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bella Martin and Bruce Hanington, and checking out free resources about collaborative methods on learning platforms such as Ideo U.
“Developing skills in co-creation and facilitation isn’t just part of being a strategist anymore,” David says, “it’s becoming a core skill to learn and practice for graphic designers, branders, exhibition makers, activists – the list goes on.”
Collaboration in Miro (Image credit: David Barnett)
Part of successful collaboration comes from effective communication, which should prioritise the right combination of speed, accuracy, logic and emotion, says Terrance. “Hybrid work environments and numerous communication tools can make it more erratic. Your co-workers from different generations might have different preferences, and it’s advantageous to have different approaches rehearsed. A Boomer might value a quick voice call, while a Gen Z just needs a text. Being observational, empathetic and organised will keep your messages landing well and delighting your collaborators.”
07. Engage with a range of disciplines
The Monotype Type Trends graphic (Image credit: Monotype / Graham Sturt)
“Nurture a broad interest in the humanities and the arts,” says Lindon Leader, founder of strategic design consultancy Leader Creative (and the creator of the legendary FedEx logo). “Many young design students, especially those fresh from high school, often do not appreciate that seemingly irrelevant fields like philosophy, music, literature and history will serve to hone a personal aesthetic that can handsomely inform their work down the line,” he says. “Absent this aesthetic, and wizardry in Photoshop, Illustrator, UX design, and other tools may make one a skilled technician, but not necessarily an artist. For example, the recollection of strata from geology class and the mental image of storm clouds in a Wagner symphony may together produce a remarkable landscape photograph that otherwise might have been most ordinary.”
After all, humans are multidimensional creatures. Susanna also believes that inspiration can often come from unexpected places, as the old adage goes. “Designers should actively seek inspiration from a broad range of disciplines. By drawing from fields such as architecture, art, fashion, photography, craft, psychology, technology and even science and beyond, designers can bring fresh, unexpected ideas to their work,” she says. “This cross-pollination helps designers approach challenges from unique angles, breaking free from conventional approaches and visual trends.”
08. Master critical thinking
Graphics by Monotype (Image credit: Monotype / Terrance Weinzierl)
As an employer, Lindon says that he looks for people who have cultivated soft skills, such as problem-solving, communication and collaboration, as well as for well-rounded individuals who are perceptive and passionate. “To this end, I recommend aspiring graphic designers [focus on] critical thinking, which is essential to success in ever-competitive workplaces. Today, many graphic designers have both talent and solid command of software. What will distinguish the very best of them is the ability to convey cogent design-thinking fluently and coherently to employers, colleagues, and clients. If, when asked why you are recommending a particular design you reply, ‘I don’t know; I just really like it’, you may not rise very far in the commercial art world.”
Susanna agrees it’s about going beyond the aesthetics and understanding the ‘why’ behind design solutions. “Designers must combine creativity with critical thinking and know how to approach projects strategically, addressing functionality, meaning and purpose. Engaging with the client on a human and personal level, analysing the brief with depth and perspective, challenging assumptions and conventions, and bringing in references from beyond the design world – that’s the core of what it means to be a designer. In 2025, always and ever.”
After all, designers do so much more than simply creating visuals, Connor says, “Understanding brand strategy and being able to convincingly articulate your thinking in a written and verbal way is a crucial skill. Mastering it will help sell-in the braver, more distinctive ideas that we are always calling for,” he says. “All of our ideas start off as a written strategy with a key positioning line that represents the heart of the brand. We then base all our visual decisions on this strategy, and use it as a way to evaluate if what we are creating is relevant.”
Sketchbook page from David Barnett (Image credit: David Barnett)
Part of critical thinking – and thinking beyond how something looks – involves storytelling through design, which Graham says is currently equally important to embracing tech. “In a saturated digital landscape, the ability to craft compelling, brand-centric narratives that resonate emotionally with audiences is invaluable,” he says. “Designers must think beyond aesthetics, focusing on how every element – typography, colour, motion – contributes to the story a brand wants to tell.”
09. Tap into type
Golden Scent billboard by Susanna Foppoli (Image credit: Susanna Foppoli)
“Typography dominates our designed world. It is all about balancing aesthetics and utility, just like clothing. Yes, you want it to look a certain way, but you need it to work a certain way. Being tuned into the visual quality of type will allow you to choose typefaces that express the emotion and ideas you want your message to carry,” Terrance says. “Knowing the nuts and bolts of typography will allow you to master the performance of type on the page and screen. Form, size, weight, spacing, measure, and leading are just some of the knobs in your control. If the typography is good, you’ll have a solid foundation to build upon in any direction.” (See our what is typography explainer and top typography tutorials to get you started)
Susanna says skills in type is an important part of nurturing the fundamentals of design as a creative: “While designers must keep up with the rapid pace of technological and cultural shifts and embrace the mindset of perpetual learners, foundational skills like typography and core design principles, such as hierarchy and composition, remain timeless and essential for crafting compelling work.”
10. Follow your intuition
Hurry Up We’re Dreaming logo (Image credit: Anna Gerber / Hurry Up We’re Dreaming logo)
“Innovation comes from a deep heart-led wisdom and I would invite designers to listen to that feeling more closely. And trust it,” says Anna Gerber, writer, creative consultant and founder of Hurry Up, We’re Dreaming, an editorial and events platform where tech meets mysticism.
Following intuition can help designers to tune in to the real use cases of a project, leading to ideas that better resonate with clients or users. Letting go of conscious reasoning can lead to surprising and exciting outcomes.
“It’s easy to pick up software skills, learn how to code, and figure out how to make social media friendly designs,” she says. “Work that makes people sit up in their seats, work that gives people goosebumps because it’s like nothing they’ve ever seen or felt before doesn’t come from the head, it comes from the heart.”
11. Be generous with time
Metaphysical Pilates app by David Airey (Image credit: David Airey)
Anna also recommends a well-planned out design process without deadlines that are too tight or rushed execution, which can mean missing opportunities for exploration and innovation.
“There’s a tendency at the moment to draw clear boundaries around expectations and ways of working, which are important to respect,” she says. “But, there’s also something to be said for allowing ideas to percolate, giving ideas space to breathe and change and working with clients to evolve on work through creative exchange and collaboration. Don’t let your boundaries close you off to new, unexpected creative directions.”
12. Maintain resilience
David Barnett posters (Image credit: David Barnett)
Reflecting critically on decisions that may feel like mistakes can lead to empowerment. And accepting defeats along with successes can help make you a better designer, says Marina.
“The design industry is challenging, and setbacks are inevitable – whether it’s losing out on a job or seeing your ideas rejected by clients. The ability to move forward, adapt and keep perspective in tough moments not only makes you stronger, but also helps you grow creatively.”
Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.
Logomania shows no signs of slowing down, despite the wishes of some designers.
“Logomania is over,” declared Teo Van den Broeke, British GQ’s style and grooming director, in the Financial Times earlier last month. He was referring to the unfortunate fashion world trend of plastering every square inch of articles of clothing with designer logos and suggesting that it was no longer compatible with the reality of these uncertain economic times.
But what of logomania in the larger business world? Over many decades, the logo has taken on an outsize prominence as the most obvious and ubiquitous visual representation of the brand. And while branding practitioners may insist, correctly, until they are blue in the face that the logo is only the tip of the brand iceberg, it remains the case that, as designer Sir John Sorrell pointed out, “Iceberg tips are actually rather important because they’re the things you can see.”
As more and more corners of our world became branded, various factoids, some perhaps apocryphal, popped up to quantify and illustrate the extent of the logo’s takeover. “The average person sees as many as 600 trademarks in a single day,” wrote Samuel G. Michini in an Industrial Marketing article in 1959. By 2007, the number of logos in our lives had exploded. Design critic Alice Rawsthorn noted in the International Herald Tribune that “the average Western consumer is said to be exposed to more than 3,000 corporate symbols a day.”
Amid this firehose of trademarks blasting across society, there have been plenty of predictions that consumers would tire of logos, often from designers themselves. All the way back in 1994, Richard Ford, creative director of Landor Associates—now known as Landor & Fitch and recognized for its work on behalf of FedEx, Pepsi, and Verizon—speculated in the design publication Eye that the transition to designing for screens would allow for the use of more sophisticated graphic elements that could become “widespread to the point of undermining the hegemony of the logo.” In 2007, corporate image consultant Naseem Javed, writing in the Asia Times in wake of the hideous London Olympics logo unveiling, put it bluntly: “Let’s face it, in this hyper-accelerated society, logos are almost dead. Fifty years ago, customers remembered the logos of IBM or Chevrolet…Not today. Pick 10 companies and try to remember their logos, and ask yourself if they really have an impact.”
Most strikingly, designer Simon Manchipp, founder of UK design practice SomeOne, wrote in Design Week in 2010 that “Logos are a hangover from another time. They need to be shaken off, moved away from, de-focused.” Later, he doubled down, calling logos “pointless,” “rubbish,” and “dead.” And yet, in the past 10 years, over one million new logos were filed for registration with the United States Patent and Trademark Office, 65% more than had been submitted in the decade prior. These marks now coat the physical and digital surfaces of our society in increasingly wider swaths, leaving virtually no space unbranded, from mobile apps to the bottom-right corner of your TV screen to rooftop solar arrays to human bodies.
Designers rightfully would like to be acknowledged by the public for their many skills beyond logo design. At times, they must feel like Sir Mix-a-Lot taking the stage eager to perform a wide range of his hits, only to hear the crowd immediately cry out for “Baby Got Back.” Likewise, branding agencies are certainly keen to charge their clients for much more than just the creation of a new logo. And it may be that, in the visual cacophony of today’s brandscape, logos don’t pack the same punch they did in the less-cluttered decades of the past. But as U.S. companies continue to crank out symbols numbering in the six figures every year, it’s clear that the logomania gripping the world of branding won’t be abating anytime soon.
Feature Image Credit: [Illustration: FC]
By James I. Bowie
James I. Bowie is a sociologist at Northern Arizona University who studies trends in logo design and branding. He reports on his research at his website, Emblemetric.com.
There’s no doubt that technology has transformed the design world. While much of the design process used to involve hands-on work with X-Acto blades, Cow Gum, and French curves, it’s now evolved into a largely digital-driven industry. Apps of all kinds have digitized the functional elements of a creative studio: Dropbox in place of a filing cabinet, Slack in place of a quick call.
While it may seem that the litany of apps could potentially overwhelm a project or even stifle creativity, a handful of them have risen to the top of the design world’s list—for productivity, inspiration, and communication. We asked designers, illustrators, and creatives from around the world to share their go-to apps. Here are 22 they told us they can’t live without.
The responses have been edited for length and clarity.
Things and RightFont
The first is Things, a task management and productivity app. I find it super useful to manage my days, weeks, and months as far as organizing projects both professionally and personally. It’s native to iOS and macOS and keeps my mind clear and my desk clean.
The second is RightFont, which is a professional font manager for macOS. It’s intuitive and easy to use and has the ability to auto-activate with Adobe software such as Illustrator or InDesign. The dynamic font preview tool is also useful for comparing various typefaces with one another. It makes managing and installing fonts a smooth and enjoyable process.
My most useful work app would be Dropbox. I keep all my work files and photos saved there, and it keeps multiple older versions of every file saved so I can go back if I overwrote something by mistake.
Insight Timer is my go-to meditation app for goal setting, affirmation, and staying optimistic. I don’t consider myself a spiritual person but I believe in the power of the mind and visualizing success—just like athletes do. I’m happy to report that great things keep happening to my career as a designer and an artist.
I don’t know how to work or live without Todoist! [With] all my work and personal to-dos in one place and also connected to my calendar, my mind is at rest and I can focus on designing. I have “Work This Week” for priority jobs and “Work Bucket” for jobs that need doing but have no deadline (e.g., PR, website update, find art residency).
It sounds funny but my go-to app is really just Spotify currently. I can work from anywhere at this point, and I can work both digitally or even with raw essentials—paper and pencil are easily accessible anywhere. The only thing I can’t work without is my music library!
One of my favourite apps for inspiration is, in fact, Tumblr. I’ve remained loyal since 2010, and while the app has seen its ups and downs, from a design inspiration standpoint the sheer quantity of content, images, posters, archival documents, colours, textures, and text helps to keep my creative juices flowing.
My photo editing is done through Lightroom. I also use Do You Travel pre-sets to give my pics a little added punch. I use Retouch for quick photo edits like removing stray lines or random objects from pics, and I use InShot for any simple video editing like splicing clips and speeding up footage.
My go-to app would be Behance! It’s a great source of inspiration because not only can you see a range of amazing work from various artists covering multiple disciplines, but you are able to watch in-depth livestreams which show a creative’s design process and methodologies. You really get a sense of the individual behind the work. Streams on Behance like Adobe Live are a perfect example of this! As well as being a freelance designer, I also have the privilege of being a host on Adobe Live. This gives me the opportunity to speak with creatives from different backgrounds and upbringings. This can certainly provide inspiration and influence within my own practice.
VSCO and my photos app go hand in hand. As a designer and illustrator, I often get inspired by the colours, scenes, and composition of the world around me. I capture photos often and edit them in VSCO, which allows me to really bring photos to life with their filters and editing options, like bumping up the saturation and adding some grain.
—Sophia Yeshi, illustrator and designer, Yeshi Designs
Adobe Illustrator
I use Adobe Illustrator as a daily tool for poster and logo creation. It’s a very versatile tool that helps me achieve very complex designs and have fun in the process. It helps me as a designer/human in the way I can play around with shapes and generate striking pieces and patterns that can be used in lots of formats.
Amongst my notes and camera apps, TikTok (and its “For You Page”) is a constant scroll of new, unexpected, and richly authentic perspectives, sandwiched between current world events, tear-inducing stories, and, of course, the occasional meme. Yes, it can turn into procrastination (we’ve all been there), but I truly believe many of the next top creatives are utilizing the platform and pushing it to be something far beyond the initial intention. Personally, I’m not there for “design inspo,” but instead open the app with a creative project top of mind and leave with a fresh outlook that I believe feeds back into the work and keeps it culturally relevant.
My current go-to app is Procreate for the iPad Pro. Seeing as I mix traditional and digital mediums, pen and ink has always been my preferred medium. I’m from the old-school era of designers who used light boxes, tracing paper, and scanners to create illustrations. Since switching to Procreate about four years ago, it has helped a great deal in bridging the gap in the process I was used to for executing my artwork. I find that I produce at a much faster rate now as I directly sketch/ink in the app, replacing the process of sketching, inking, and touching up on a light box or tracing paper; scanning; then transferring to either Photoshop or Illustrator, which I had been accustomed to for so many years.
I admit I’m not the most app-centric type, but I will say that I love my Notes app. I have notes for basically every avenue of my life ,from meeting notes to TV shows I want to start to Wordle guesses I’m sitting on. It’s chaotic, but it’s all there.
—Katrina Ricks Peterson, art director, Actual Source
Are.na
There are only a few primary apps I use (other than the ubiquitous design software) worth noting. The main one would be Are.na. I use this as a research tool for projects—mostly as private channels, but a few that are public. It allows you to gather not only images but documents, text, links, sounds, etc. There’s also a bit of community involved that you can tailor and isn’t based on an algorithm.
Apple Calendar is synchronized with my Google account, my phone, and my computer, so I have my schedule very organized. I think this is a very important point in my day as a freelance designer in order to focus on work, complete my tasks, and have a life-work balance.
I use Pinterest for quick inspiration every day. What I like best about Pinterest is the strong visual associations, but I’ll say my fave for this are some websites like Savee (they should make an app!), The Brand Identity, or Fonts in Use.
Instagram is a great source because it has been used by designers to showcase their portfolio/works. I follow a lot of creative individuals, and they all have different design approaches, so the pieces shown on my feed have a range and have mixed styles, from mild to wild ideas! Looking at the best works isn’t just to gather inspiration for my next work, but it has become a motivation that I can also do more great things that other creative individuals would be able to take inspiration from.
My go-to app would have to be InDesign. As much as I would love to work exclusively on an iPad (I love the idea and simplicity of it), it’s InDesign that keeps me attached to my MacBook. Besides being the only full-featured app to lay out books and magazines on, it’s the perfect blank canvas to throw ideas onto and organize however you like, with very few restrictions. But then again, it’s one of the first applications I was trained on, so you learn to basically do everything on it. . . . I’m sure the same could be said with Excel?
The expertise designers should develop to boost their careers in the new decade.
We know the design industry is always evolving. Changing technologies and trends mean that the skill set sought by potential employers is always in flux. Staying ahead of the game requires keeping up with trends, but also keeping up with the skills that are going to be most in demand.
The beginning of the year is the perfect time to think about how your skills fit the direction that the industry is heading. As we enter a new decade, here we look at 6 skills that could help you stay ahead of the game in 2020, from technical expertise to add to your CV and design portfolio to the soft skills that will make clients want to work with you.
01. Illustration
Image 1 of 2
Icon illustrations for Butterlust by Chelsea Carlson (Image credit: Chelsea Carlson)
Blinguage landing page by Cuberto (Image credit: Cuberto)
Assuming you haven’t had your eyes closed over the past year, you’ll probably have noticed that illustration has become rather popular. Brands big and small are favouring illustration to add personality to web and UI design. This includes line drawings and other hand-drawn elements that feature natural imperfections, almost as a rebellious turn against perfection in digital design.
Brands are seeking illustration for everything from attention-grabbing main images on landing pages to personalised icons that reflect the brand’s character and custom hand-lettering to create unique type that can blend with imagery.
Cuberto’s concept landing page for a Japanese language school uses illustration where in the past photographic imagery may have been the obvious choice. Colorado-based designer Chelsea Carlson’s unique, stylised hand-drawn icons for cookery site Butterlust follow the rough brush edge style of the brand’s logo to create an emotional and human feel. Drawing doesn’t come naturally to everyone but the skill can be developed by practising on drawing from life, and focusing on the process rather than on aiming for realism in the results.
02. Motion design
Brands are looking for movement for everything from social media to email campaigns (Image credit: LOFT)
The year 2020 is all about movement. Brands have realised that adding motion can captivate and engage customers. And in a digital world with faster internet connections and device performance, it can be applied almost everywhere. This means that animation and motion design are no longer niche skills practised by a small group of specialists, but something all designers should at least have an awareness of, and upskilling in this area is an immediate way to stand out in the talent pool.
From GIFs to CSS animation and full-blown video, it can be an intimidating world to enter if you’re getting started, but there is plenty of good software for the job. Final Cut Pro, Adobe After Effects, and Cinema 4D are the major tools. A knowledge of colour grading for video will also get you ahead.
There are no end of applications that brands are looking for, including email marketing campaigns such as the campaign for women’s clothing company LOFT above, animated logos, video tutorials, product walk-throughs and social media content. It’s predicted that 80% of internet traffic will be video by 2021, but even offline there’s demand for motion design in advertising for digital billboards and in-store digital ordering screens. It’s no wonder it’s the skill that most designers want to learn in the coming years.
03. Image editing
Image editing skills remain a must for designers in 2020 (Image credit: Getty Images)
The growing demand for illustration and motion does not mean that designers can forget about photography and image editing. Photographic images remain the main medium of visual communication in social media and the majority of websites. A growing trend to combine text and illustration with realistic photography to create collages means that image editing skills are still in high demand and that editing needs to be as precise as ever.
Graphic designers at all levels will want to make sure they are at least sufficiently skilled up in the basics of Adobe Photoshop and Lightroom to be able to make the little tweaks that can make an image usable. This can include tasks as small as cleaning up dust or flare on an image, or adjusting colour to fit a composition, but the more you know about image enhancement and manipulation the better, the more you can do yourself without having to go to someone else.
Courses will get you so far, but image editing is often best mastered by rolling up your sleeves and getting in there. Many designers who don’t find they need to edit images in their usual work develop side projects in order to work on the skills.
04. Coding and UI design
A designer who can code will find their skills in demand (Image credit: Getty Images)
Drag and drop tools for web and UI design mean that most designers don’t need to know the finer details of code, but a working knowledge can set you way ahead of the competition. With web design and UI evolving from flat pages to become more immersive, designers who can code and design user experiences are in high demand and are often rewarded with higher pay. Even basic coding skills will allow you to avoid being limited to what your software is capable of and allow you to offer something that little bit more personalised than what competitors can deliver.
Most designers will want to start with HTML/XHTML, and PHP if you’re going to be working with WordPress, then CSS to be able to add code to a theme to change the look of a site. JavaScript, which allows the creation of interactive elements like images that change in size or colour when a user interacts with it, is more complex and a steep learning curve, but an understanding can help designers work with functionality in mind, and allow better communication with coders on a project.
05. Communication
Designers at all levels increasingly need to know how to communicate their ideas (Image credit: Getty Images)
That brings us to communication itself. This is a soft skill that is becoming just as essential as many technical skills in the designer’s toolbox and a vital part of getting ahead in design. Potential employers now look for designers who are able to communicate their ideas and processes well. For freelancers, a great portfolio can make an impression, but it’s your ability to explain your work and your approach that will earn the trust of potential clients.
Every day communication skills during a project include reminding people of the project goals, what the plan is, when they can expect delivery, what the fallback plan is, and following up after delivery. Explaining where you are and what you are working on helps others to trust you. Larger corporate work will often demand formal presentations to decision makers. Designers need to know not only how to make a visual presentation, but also how to talk an audience through it in an engaging way.
06. Collaboration
Designers need to collaborate with people across many other disciplines (Image credit: Getty Images)
Another essential soft skill for designers in the new decade is collaboration. Designers no longer work in a vacuum generating fantastic ideas. They increasingly have to work with complex teams. Not only with other designers, but also with programmers, copywriters, engineers, sales and marketing teams, manufacturing, and management. This means a lot of discussion, and a lot of compromise.
In his last Design in Tech report, John Maeda argued that designers sometimes alienate other disciplines and can be guilty of trying to force their own tastes on clients. There can also be conflicts when designers work with their own portfolio in mind. Clients with complex projects are wary of this and now look for designers who show they can collaborate with other disciplines.
A good way to improve skills in collaboration is to think more broadly and to develop a greater awareness of other disciplines, from business models to marketing and sales techniques, and manufacturing processes. It can also help to share unfinished work more often and to ask more questions. There’s a general trend in many different industries towards a ‘blurring of swim lanes’ with people in different roles expected to have a greater awareness of the overall goal and every stage of a project.
Trends come and go. The graphic design world is always evolving. Some design trends fade away for months, others stay for years. Today we’ll spill the beans on which graphic design trends will generate buzz this year.
Whether you will follow the crowd or set up a new trend yourself – the choice is yours. Either way, it is vital to be up-to-date. We have taken the time to browse the web and find out which design trends will take the leading positions in 2018. We will also reveal some of the graphic design trends which should better stay in 2017.
Year 2018 is pretty much all about imagination off limits. The majority of our examples depict a combination between two or more trends, even though we have focused on each one separately. Hope it sounds promising, so let the show begin!
1. The ‘Little Big Idea’
Moonpig’s rebrand was about sweating the small stuff
“The design theme of 2017 was big impact, but paradoxically the best work achieved it by really sweating the small stuff,” says Chris Moody, creative director at Wolff Olins. “The things I have found the most striking are the consommés – those jobs that focus on something singular and use it to create something with clarity, distinctiveness and beauty: the ‘Little Big Idea’.
“2017 was about simple ideas, executed with intelligence and insight to create real, radical impact. W+K’s work on the Dutch women’s football team was a tiny logo tweak that managed to question heritage, patriarchy and even what a logo stands for. The Moonpig rebrand did more with the kerning of an ‘o’ than a thousand animated cartoon characters ever could.
“If 2018 is going to be as chaotic, channel-hopping and crazy as 2017 was, elegant logic will be the only way to cut through.”
2. Braver colours
The Dropbox rebrand made strong use vibrant colour
“2017 has been a riot of colour, with graphic designers making big, bold choices,” says Shaun Bowen, creative partner at B&B studio. “Perhaps in an effort to inspire positivity after a difficult year in 2016, we’ve seen an influx of bright colours, often with flat graphics and only one or two colours used at any one time,” he adds.
“More and more brands are also using their core packaging hue as the backing colour in posters and supporting graphics.
Max Ottignon, co-founder at London branding agency Ragged Edge, tells a similar story. “We’ve noticed our clients getting braver,” he says. “Fluoro colours and clashing tones have moved away from edgy startups into the mainstream. eBay’s new identity has colour right at its heart, using it as a way to communicate both its breadth and inclusive personality.”
Mireia Lopez, creative director at DARE, concurs. “We’re seeing the use of vibrant colours in juxtaposition with bold imagery,” she says. “This can be seen as a response to minimalism and material design, from using white spaces and clean layouts to unexpected colour combinations and distinct varied typographical styles – and is across all areas of branding as well as digital.
“The new Dropbox brand direction, for example, is doing this with its creative use of images, and corporate identities such as NatWest are shifting to a fresh and modern feel, using the potential of brighter colours to increase higher conversion rates. In my field, digital, this development is probably due the fact that sites can load faster and screens on phones are bigger, so it’s easier to play with images.”
“Using bright colours helps content stand out from meme-filled social media,” notes Nathan Sandhu, founder and creative director of Jazzbones Creative.
Paula Scher, Sagi Haviv, Jessica Walsh, and others reveal how they handle their worst clients.
Sometimes, you have to agree to disagree. But what do you do with clients who just fundamentally have terrible taste in design? They’re paying the bills, creating a problem that almost every designer has to face in his or her career at least once: How do you tell your clients that their taste sucks?
We asked five designers at four leading design firms how they deal with the nightmare client who is actively thwarting their ability to do their jobs. Here’s what they had to say.
Stop in the name of the law
“I have said this when a client has asked me to do something visually putrid: ‘I can’t do that, and it will be nearly impossible for me to explain why I can’t do it, and if I show it to you, you may even like it. But pretend that I am a lawyer and you asked me to do something patently illegal that would cause my disbarment and professional shame forever. That is what you are asking me to do.’” — Paula Scher, Pentagram
“‘Your taste sucks.’ Politely translated: ‘It’s not about what one likes or dislikes, it’s about what works.’ Our experience is that the initial feelings and reactions about visual identity designs are meaningless because we are trying to establish something that can endure for many years and have the potential to become iconic. We therefore try to shift the focus and the conversation away from personal taste and subjective preferences (“I like circles; I hate blue”) and toward more strategic considerations: Does the design work? (We also never show a client anything that we can’t live with if selected.)” — Sagi Haviv, Chermayeff & Geismar & Haviv
Educate them
“Ha, I would never tell them their taste sucks! I would simply try to give them my best recommendation, based on explicit connections to the content of a project. [As designers,] our job is to educate clients on why we make the decisions we do, based on precedent, legibility, and/or function. If a client is telling us how to design, they’re probably not a client worth having.” — Jesse Reed, Pentagram
“Working with clients with bad taste has to be one of the toughest things to do if you are passionate about the work you do.
I try not to get into any arguments because at the end of the day it is their brand not mine.
Try these tactics:
1. Remind them they hired me for a reason and ask to save their money and just do it yourself.
2. Ask them if they want “my professional” opinion that clearly does not match their “non-professional” opinion.
3. Depending on the situation I will try to find examples of how other companies have made a similar mistake they are about to make.
4. Let their actions speak louder than my words by letting them make that mistake and wait for them to hire me to correct it.
5. Simply tell them I disagree and remove myself from the project.” — D’Wayne Edwards, Pensole
Just tell them
“We’re pretty straightforward and real with our clients, if they suggest something that will not work, we just tell them it’s a bad idea.” — Jessica Walsh, Sagmeister and Walsh
From the logos that litter our social media feeds to the buildings we pass by every day on our way to work, design infiltrates our lives, even when we don’t realize it. And when we do start to pay attention, it’s impossible not to wonder who’s behind the shapes, colors, textures and structures of the brands, media, and objects that surround us in our daily lives.
Sometimes we don’t even realize the ubiquity of design until something changes, like when Google releases a new Google Doodle—suddenly we’re aware that the logo we see every time we open our Chrome browsers is different. Other times, design smacks us in the face, like when a new monumental building fills up the skyline. If you’ve ever looked at architectural renderings of the future, you can imagine how dizzying these design changes can be. Take a handful of proposals for upcoming projects — the world might look a whole lot different in the future.
While architecture may be the most noticeable form of design, graphic designers have a big impact on our lives as well. Many of the most prominent ones today you can even find on Twitter. And of the ones that are no longer alive, their influence still lives on in everything from the New York subway map to the Coca-Cola label.
Besides graphic and architecture, which may be on two different ends of the design spectrum, our list also covers people who are behind some of the most useful objects ever invented, from the cars we drive to the chairs we sit on. And don’t think we left out Apple’s head designer, Jonathan Ive, either. The fact that there’s an impeccably constructed object in almost everyone’s purse or pocket speaks to how impactful design can be. Check out our list of the most influential designers of all time.
Antoni Gaudi
Image via WikiCommons
Medium: Architecture, Furniture, Interior Design etc.
Spanish Catalan architect Antoni Gaudí’s magnum opus is the Sagrada Familia in Barcelona. The Temple Expiatori de la Sagrada Familia is probably a singularly unique structure: part Neo-Gothic, part Naturalistic, part hallucinatory dream. It is mind blowing that Gaudí was thinking of and designing spaces such as these so early in the 20th century, markedly different from the architecture of Victor Horta’s Art Nouveau influence. Gaudí also designed interior spaces, doors, and furniture that look as though they are a part of the bizarrely seductive universe that his architecture hails from. He even created pieces like a Gossip Chair, which is a series of seats conjoined at the armrests.
Saul Bass
Image via WikiCommons
Medium: Print Design and Animation
If you have ever seen the title sequences of Alfred Hitchcock’s Psycho, Spartacus, or Anatomy of a Murder, or seen the posters for Vertigo or West Side Story, you have encountered Bass’ most well known works. Other contributions to our society rank among the Girl Scouts’ and United Airways’ logos.
James Dyson
Image via WikiCommons
Medium: Product Design
Forbes may have said it best: “Dyson brought a level of excitement to housekeeping that’s usually reserved for cell phones and plasma televisions.” They’re right; 360-degree-swivel vacuums and bladeless fans have never felt so compelling.
POST CONTINUES BELOW
Marcel Breuer
Image via WikiCommons
Medium: Architecture, Furniture Design etc.
Like many of his brilliant contemporaries, Marcel Breuer also studied and taught at the Bauhaus in the 1920s, where he would then take on a teaching position as the head of the university’s carpentry workshop. His familiarity with unforgiving materials of Industrial design eventually lead to this Hungarian Modernist’s most widely-recognized work: the Wassily Chair. The name may not be familiar to all of us, but the bent tubular steel chair is no stranger in our lives. Breuer is also responsible for the Whitney Museum of American Art building (1966) uptown, which is a familiar façade for New York City aesthetes and civilians alike.
Stefan Sagmeister
Image via WikiCommons
Medium: Graphic Design
Austrian native Stefan Sagmeister’s most jarring (and recognizable) work was the infamous poster he designed for AIGA in 1999, where he opted to have the text of the event excised into his skin and photographed as the result. So, if Sagmeister doesn’t type typography personally — we don’t know who does.
Massimo Vignelli
Image via WikiCommons
Medium: Graphic Design etc.
Massimo Vignelli’s famous adage “If you can design one thing, you can design everything” may not hold true for everyone, but his idealism is much appreciated. Utopian aspirations aside, Vignelli re-branded familiar companies such as American Airlines, Knoll, Bloomingdale’s and Xerox, as well as created the signage for the NYC and DC Metro systems. So, next time you are in New York City, and you realize that the MTA arrows point you in the right direction, you have Vignelli to thank.
Kenichiro Ashida
Image via WikiCommons
Medium: Product Design
Kenichiro Ashida is to thank for all the time we have spent burning calories and time with the Nintendo Wii. His original design and creation of the Wii controllers, as well as its subsequent accessories, have truly changed the way that we interact with virtual games in real space and time.
Rem Koolhaas
Image via WikiCommons
Medium: Architecture
Rem Koolhaas is still hot; just last week, his design for the Miami Beach Convention Center Competition was chosen as the winner. In addition to his continuing contributions to contemporary architecture, Koolhaas is a Professor in Practice of Architecture and Urban Design at the Graduate School of Design at Harvard University. OMA (Office for Metropolitan Architecture) was co-founded by Koolhaas in 1975. In the late ’90s, as OMA was confronted with a transition into the virtual domain, they decided to create a new company called AMO, a think tank dedicated to operating in “areas beyond the tradition boundaries of architecture, including media, politics, sociology, renewable energy, technology, fashion, curating, publishing, and graphic design.”
Zaha Hadid
Image via WikiCommons
Medium: Architecture
Iraqi-born architect Zaha Hadid was the first woman to win the Pritzker Architecture Prize in 2004. Her Starchitect status and global notoriety speak to her success and recognition as a designer of space and structure. In 2013, Hadid proved she had made it with her first New York City project: a boutique condo complex near New York City’s High Line park. In addition to her geometric megastructures, she created furniture installations, and had a hand in the design of a three-wheeled automobile. She even dabbled in footwear design to produce a boot with clothing brand Lacoste in 2009. Hadid passed away in 2016.
Charles and Ray Eames
Image via WikiCommons
Medium: Architecture, Furniture Design
The Eames’ molded plywood lounge chair was the first and finest of its time when it debuted in the 1950s. Since then, the chair and its accompanying ottoman, have been in constant production. It even holds a spot in the permanent collection of MoMA in New York City. In addition to this stunning contribution to furniture design, the Eames’ home in Pacific Palisades (Case Study House #8, 1949) stands as a live-able (and lived-in) fantasy interior and somehow continues to look fresh and unbridled by decades of passing trends.
Paul Rand
Image via WikiCommons
Medium: Graphic Design
One of Paul Rand’s contemporaries, Louis Danzinger, once said of him, “He almost singlehandedly convinced business that design was an effective tool.” Rand’s work was mainly in rebranding corporate identities. Rand’s designs were decidedly reductive and seemingly uncomplicated, and a style that was once groundbreaking, has now become a paradigmatic model for generations of graphic designers today.
Richard Buckminster Fuller
Image via WikiCommons
Medium: Architecture, Automobile Design etc.
Richard Buckminster Fuller knew no bounds. The man was an inventor and an architect, a cultural theorist and an automobile designer, a simple game maker and a builder of geodesic domes. In retrospect, his two-time dismissal from Harvard University reads like a historical joke. Fuller’s international recognition began with his design of the geodesic dome. He even established the World Design Science Decade (from 1965 to 1975) to “apply the principles of science to solving the problems of humanity.” He seemed to be outrageously ahead of his time; urging designers to look towards renewable resources for energy, and creating affordable, sustainable works to serve the citizens of the world.
Frank Gehry
Image via WikiCommons
Medium: Architecture
Two of Frank Gehry’s best-known works are his titanium-covered Guggenheim Museum in Bilbao, Spain and the Walt Disney Concert Hall in downtown Los Angeles. These huge structures take on an unprecedented form and scale, which have now become attributed specifically to Gehry. He was also responsible for the design of the Experience Music Project in Seattle as well as Dancing House in Prague. It feels as though Gehry’s work doesn’t really need any explanation, since the forms themselves are quite astonishing in their own right
Philippe Starck
Image via WikiCommons
Medium: Architecture, Product Design, Industrial Design etc.
This internationally renowned product designer began his career at the artistic director of Pierre Cardin’s publishing house. Following that accomplishment, Philippe Starck went on to establish his own industrial design company that would work with the likes of Driade, Alessi and Kartell in Italy, Drimmer in Austria, Vitra in Switzerland, and Disform in Spain. His dedication to the idea of democratic design led him to create mass-produced consumer products rather than singular bespoke pieces. Starck gradually expanded his design practice to every genre possible: furniture, domestic appliances, staplers, toothbrushes and lemon reamers, tableware, even clothing, food, and architecture. Perhaps, the wonder of Starck is that his vision is not limited by medium, but instead is liberated by their respective possibilities.
Frank Lloyd Wright
Image via WikiCommons
Medium: Architecture, Furniture Design etc.
The prolific Frank Lloyd Wright designed more than 1,000 structures and completed over 500 works over his career. Though Wright was also the designer of the famed Solomon R. Guggenheim Museum in New York City, his magnum opus, Fallingwater (1935) in southwestern Pennsylvania, demonstrates an epitome of a harmony between man and nature. The façade of the Kaufmann Residence (as it is also known) is striking of course — the cantilevered slabs seem to float sublimely above cascading waterfalls, but the structure and its contents have been fully worked over by Wright. The entire interior (furnishing included) was also designed by Wright.
Ludwig Mies van der Rohe
Image via WikiCommons
Medium: Architecture
Mies van der Rohe is an accomplished man (to say the least). He served as the director of Berlin’s Bauhaus as well as the department head of architecture at the Illinois Institute of Technology, where he is credited to have developed the Second Chicago School. Among his fellow modern architecture masters (or peers, as some might refer to them) are Frank Lloyd Wright, Alvar Aalto, and Le Corbusier. But despite his rich associations, Mies strove for what he called “skin and bones” architecture; architecture with minimal framework and open space. Today, such a concept seems benign or even standard, but it was the prolific work of Mies that breathed life into the mantra, “less is more.”
Aleksandr Rodchenko
Image via WikiCommons
Medium: Graphic Design, Industrial Design, Architecture, etc.
Aleksandr Rodchenko is widely considered one of the founders of the Productivist movement of in the early 20th century Russian avant-garde art scene (which preceded landmarks such as Bauhaus and the De Stijl movement). He emerged as a prolific painter, sculptor, photographer, graphic designer, industrial designer and architect. Rodchenko sought to combine all mediums together for a socially engaged and aware purpose. He photographed modern monuments of his time, created bold opinionated graphics and posters that spoke to his derision for propaganda, and sought to use design to shape a better world.
Dieter Rams
Image via WikiCommons
Medium: Industrial Design
German industrial designer Dieter Rams served as the head of the consumer products company Braun. Rams is usually associated with the Functionalist school of industrial design and has even created ten clean-cut principles for us civilians to qualify “good design.” According to Rams, good design is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive, is honest, is long-lasting, is thorough down to the last detail, is environmentally friendly, and is as little design as possible.
Milton Glaser
Image via WikiCommons
Medium: Graphic Design
Milton Glaser is such an accomplished graphic designer that the I ♥ NY (yes, someone designed that) logo is only a part of his portfolio. Glaser, along with his peer Clay Felker, founded New York Magazine in 1968. And among some of the graphical gifts endowed to future generations from Glaser are the Target, JetBlue and Coach logos. And, the 2009 documentary film titled To Inform and Delight: The World of Milton Glaser only drives home the ideology that Glaser’s work strove for: design that is legible, informative and visually pleasurable. That same year Glaser was also awarded the National Medal of the Arts by President Barack Obama.
Le Corbusier
Image via WikiCommons
Medium: Architecture etc.
In retrospect, history has painted Le Corbusier as a man who could create just about anything. He was a pioneer of modernist high design and architecture and considered a visionary for the future of urban space. His idealistic designs range from the infamous Villa Savoye (that summed up his five main points of architecture) to the unfinished capital city complex of Chandigarh, India.
Walter Gropius
Image via WikiCommons
Medium: Architecture
In 1919, German architect Walter Gropius founded the Staatliches Bauhaus, an institution still renowned for its approach to teaching and integrating craft, design and the fine arts. In addition to founding a school that attracted the likes of Paul Klee, Wassily Kandinsky, Laszlo Moholy-Nagy, and Josef Albers as faculty, Gropius is also considered to be a pioneer of modern architecture.
Sir Jonathan Ive
Image via WikiCommons
Medium: Industrial Design
Sir Jonathan Paul “Jony” Ive is Senior Vice President of Design at Apple Inc. and oversees the Industrial Design for the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7. Essentially, this man is responsible for the sleek Apple-laden monolith that we all succumb to at one point or another.
Louis Kahn
Image via WikiCommons
Medium: Architecture
One of the kings of modern architecture, Louis Kahn rose to prominence in the ’40s and ‘50s and was known for heavy, monumental architecture. His work was informed by his populist political views, focusing on blocky public housing projects in his hometown of Philadelphia and abroad. His work is iconic for modernizing traditional architectural styles, without falling completely in line with the strict style of his contemporaries. This made him stand out as an influential innovator even in his own time.
David Adjaye
Image via Getty/Alexander Tamargo
Medium: Architecture
David Adjaye is a Ghanaian-British architect, which might make him an unlikely choice for the National Museum of African American History in Washington, D.C., but he’s said of the project: “You’ve got to realize that the African-American community is really part of the hope of almost every black person I know…I was brought up understanding African-American history as part of the kind of modern history of all people of color.” His museum speaks to this experience, letting the visitor literally rise through this history. And it’s this thoughtful detail and incorporation of cultural and social history in his creations that has established him as one of today’s most influential global designers.
The man behind Heatherwick Studio, Thomas Heatherwick often takes viewers on a flight of fancy. For instance, for the 2010 Shanghai Expo, representing the U.K., Heatherwick worked with Kew Gardens’ Millennium Seed Bank Partnership to design a structure filled with optic fibers holding 60,000 plant seeds. His work often provokes, made up of amorphous structures that almost seem alive, and there’s a focus on re-inventing everyday objects, like a spinning chair that moves the sitter around like a top. Heatherwick is also the man behind the 2012 Olympic Cauldron, as well as the proposal for a “Garden Bridge” in London.
Daniel Libeskind
Image via WikiCommons
Medium: Architecture, set design
Love it or hate it, Daniel Libeskind’s most famous work to date is the enormous Freedom Tower dominating New York’s skyline, although it’s a much pared-down version of his original design. Libeskind is no stranger to politically and socially wrought commissions, however. He’s responsible for the perfectly somber Holocaust Museum in Berlin, where the architecture forces the visitor to reflect on the horror of the massacre more than anything the museum contains. It takes a brave and talented architect to do justice to such dark events in our history. But that doesn’t mean he lacks a sense of humor. He once designed an angular Jacuzzi for a British trade show.
Bjarke Ingels
Image via WikiCommons
Medium: Architecture
Danish architect Bjarke Ingles is the “young bad boy” of the contemporary architecture world because of his refusal to follow tradition. And this “gives zero f*cks” attitude has gotten him far, with more than one award each year since 2001. Even Ingles’ firm isn’t shy of the spotlight; named Bjarke Ingles Group, it goes by the brash acronym BIG. That’s just what his buildings look like, too, arising from the landscape like enormous waves crashing over their surroundings. And the commissions for this type of overarching design just keep coming.
One fourth of the firm Diller, Scofidio + Renfo, Elizabeth Scofidio may be the contemporary architect New Yorkers know best. Often speaking on relevant panels about the intersection of design and the community, Scofidio has contributed her voice to many pressing issues surrounding the development of New York. And her firm knows a lot about that. DS+R is responsible for converting the abandoned train tracks on the West Side into the world-renowned High Line, and they’re also working on the Museum of Modern Art expansion, a controversial project that resulted in the demolition of the American Folk Art Museum. During the latter process, Scofidio became a leading voice engaging with the public about the expansion and why it would help create a new space for performance art in the city.
Tadao Ando
Image via Getty/Luc Castel
Medium: Architecture
Japanese architect Tadao Ando is self-taught, but that hasn’t stopped him from challenging canonized Western designers or raking in prizes over the past two decades, including a Pritzker in 1995. Known for heavy, gray concrete and sparse geometric shapes, Ando’s architecture plays with the line between depressing and uplifting. Take, for example, the Chichu Museum, an underground masterpiece that would feel like a bomb shelter except for its magical ability to filter daylight into cavernous galleries. His style is marked by the influence of Japanese culture and has been likened to a haiku in its ability to showcase the beauty in simplicity. Designers around the world have taken note.
Snøhetta is the name of the tallest mountain in Norway, and if you’ve seen Craig Edward Dykers and Kjetil Trædal Thorsen’s Oslo Opera House design, it makes sense that the pair chose to use this mountain as their firm’s name. The enormous white building is winged with giant ramps that recall the slopes of snowy mountains and also serve as a public space for Oslo’s citizens. The firm’s awe-inspiring buildings, as equally immersed in the public landscape as they are striking, could be the reason Snøhetta was chosen to redesign New York’s Times Square and build the National September 11 Museum. They are also responsible for the design of Alexandria’s Library in Egypt, one of the most famous architectural projects in recent history.
The tremendous thing about the design community is that we all love to share. We really do.
Whether we share our thoughts and ideas via an in-depth article or by giving advice/feedback on a forum, or even by freely offering high-quality resources. The sharing is what makes our community truly great!
Here are February’s 50 best free resources for web designers: