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8 Best Digital Marketing Strategies Small Businesses Should Implement

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By Aashirvad Kumar. 

In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.

Running a business or starting your new business?

These days most startups fail because of their narrow visions about marketing. There are hundreds of articles written by various digital marketing experts about different marketing techniques that will help you grow your business.

You’ll need to know about basic digital marketing strategies that will help you grow when you have entered into the internet.

There are basically eight digital marketing strategies for small businesses that should be implemented in order to mark your online presence. But, you’ll want to have a clear vision of your marketing strategies for your new business. Begin here.

Email Marketing

My personal favorite and a great tool to grow your business quickly. Email Marketing is a strategy that has an ROI of 21$ per dollar. Emails are considered dead in the marketing field, but still, email marketing has the potential to give the best results in comparison to other marketing strategies.

You have to very selective while shooting emails to your customers. You can’t attract your customers with a particular mail. You have to run several experiments to find your audiences taste it. Thus, Email Marketing will take time, but once implemented correctly; it will worth every penny.

You can attract your audience through some attractive offers or via some informative pieces of content. But make sure your email good enough to grab your customer’s attention. Avoid using big paragraphs; keep your email content crisp and short.

Social Media Marketing

Another marketing technique that offers you guaranteed results. But the majority of small businesses ignore it as their business is either not related to social media or the want to target user’s available offline.

If you are into the same category, then let me tell you that social media marketing will work as a mouth marketing asset. Thus, if you aren’t the response of offline users, social media can help you grab our customer’s attention indirectly.

Along with this, having good social media handles creates a brand value in the market that will again help you grow your business.

It will give your business some exposure and customers. Social Media Marketing will help you in search engine rankings.

Paid Promotions

It includes PPC (Pay Per Click) Marketing. In paid promotions, you basically pay to get a feature. It could be on social media websites, search engines. But for a new business, it is a tough job to get maximum results at a limited investment, and sadly there isn’t any trick or hack to do so.  You need to practice different promotions so that you can get an idea about which one is giving you the desired results.

If you aren’t good at experiments or don’t have the budget for testing, then you can hire some digital marketing experts. Paid marketers will handle all the paid promotions for you, and they will extract maximum profit from every penny spent.

Search Engine Optimization

If you are running a business that has a website and it can get sales to you then, this is the most import strategy that costs you very less but gives long term results. Since you are not the only one running the business, there would be hundreds and thousands of other people working in your niche.

Through Search Engine Optimization, you can outrank them and can hold the first position on various search engines.

But SEO optimization needs proper skill sets and technical knowledge so that you can compete with others. If you don’t have a good grip about the technical aspects of SEO optimization, then you can hire some SEO experts like Optimise for SEO. These are the experts that will help you rank on the top of search engines.

Content Marketing

It is the most trending marketing strategy that will give your business a quick yet reliable boost. Content Marketing is a strategy in which you are creating useful content for a particular audience and putting it on a platform. Content Marketing increases your business visibility over the internet. It boosts your SEO.  It builds credibility, authority f your business. Thus, content marketing is one of the best digital marketing strategies.

Attend Events 

Attending events is not a typical digital marketing technique, but it can help you increase your digital business. All you need to do is to attend the events that are relevant to your field. This way, you will meet with people with a common interest, and it will help you in the next digital marketing technique.

Outreach Like-Minded People

I am assuming that you have contact details like email, phone number, etc. for people that are related to your field. Now, you have to convey a message to then and need to have a conversation describing your products. If the guy found it interesting, then they will surely talk about it on their social media handles or blog.

Reaching out to like-minded people works similarly to paid promotions.

But hey — reaching out is completely free, and it helps you learn from other business ideas. But in this strategy, you need to be very formal and professional while reaching out to people so that you can leave an impression on them.

Offer Freebies

It is a strategy that was implemented by some big brands of the present time, and it worked like charm. In this digital marketing technique, you need to offer something valuable to your users. Offering something useful will get persons or businesses attracted to your business, and as a result, they’ll come to you — as a regular reader and returning customer.

You can check Optimise for SEO as they are offering free SEO audit for a website and in return, they need your mail address so that they can implement the email marketing strategy on you.

Conclusion

These were the best digital marketing strategies that you must try to get the desired results. Though there are hundreds of strategies that work well these 8 are the best among all and yet most efficient.

By Aashirvad Kumar

Aashirvad Kumar is Founder of Tele Trick Mania and SEO Executive at Builds Worth Digital Marketing Agency Pvt. Ltd. He has been blogging since 2016 in the technology niche. He has experience of more than 2.5+ years in Digital Marketing.

Sourced from readwrite

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Digital Marketing Agency Entrepreneurs, Beware: Four Pitfalls To Look Out For When Starting

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By Brian D. Evans.

The “cool factor” of being an entrepreneur is at an all-time high. Everyone seems to want to be a successful entrepreneur. Among many paths, starting and running a digital marketing agency seems to be popular. Many people feel that since they went viral on Instagram, they can be successful in social media marketing or managing other aspects of marketing for others.

Unfortunately, the learning curve (and competition) is more robust than you might think. If you get past all the hurdles and booby traps, you can have a successful digital marketing agency. I should know — I started and built a digital agency that went on to be ranked as one of the fastest-growing in America.

But there are many things to look out for, none less important than these dreaded pitfalls that many gloss over when they get started:

1. Signing The Wrong Types Of Clients Too Quickly

Never rush into your first three sales. These are the most important sales that set you up for success — or massive failure.

I see far too many new digital agency owners boasting about how they get sales within a few days of opening up their doors. Everyone wants to make that first sale. But often, people will lower their standards or take not-so-ideal clients just to get going, which can be a huge mistake.

I had an experience early on where I took in the wrong type of client. The client was the opposite of all of the standards I set for myself and my company. My core values, reputation and ethics are critical to me. After a few months of working with this client, we realized the mistake and cut them loose.

My top recommendation is to stick to your core values as a company, once you know what those are. And it’s important to decide those early on, or you don’t really know what type of client you are after, which makes a disaster scenario more likely. If you start accepting clients without guidelines in place, you are more likely to get the wrong types.

2. Setting Expectations And Not Protecting Yourself Legally

One of the sad realities of toxic startup culture is that companies not doing well will often look for a scapegoat. Marketers can be easy targets and tend to get blamed for almost everything that goes wrong.

Now, when you add in a more substantial sum of money, and a startup hires your digital marketing agency, the stakes get even higher. You could be hired to grow someone’s social media engagement, but the next thing you know they are wondering why a household publication hasn’t covered them yet. Or, you could be hired to help with press and communications, but the client asks why they haven’t gotten any sales yet. A lot of this misguided scapegoat mentality you can’t control. But this comes down to two things you can control: setting expectations properly and protecting yourself legally.

At a minimum, proper expectation-setting involves making it crystal clear what you are willing to do (and not do) to help your clients. Then, reinforce your deliverables by not agreeing to anything additional unless you amend the agreement (and charge more for it). Finally, never do verbal agreements, and always permanently set things in stone with contracts that you have made through your own lawyers, explicitly stating what’s included (and not included, if there’s any doubt). Then, disputes have to rise from the contract rather than through unrecorded or convoluted conversation history.

3. Focusing On The Wrong Markets And Spreading Too Thin

Focusing on the wrong markets goes hand in hand with selecting the wrong initial clients, and can be just as bad. Just like choosing the wrong clients, picking the wrong industry to focus on can also be devastating. For example, I consulted a digital agency that was adamant about getting into the mobile app space. The problem was, other than being app consumers, nobody on the team knew the first thing about successfully marketing a mobile app.

It’s important to know what your and your team’s core competencies are as marketers. If you don’t know the first thing about marketing mobile apps, stay away until you do, or until you hire someone who can help with that.

The one last pitfall worth mentioning is avoiding working in too many separate industries. You don’t want 10 clients in 10 vastly different industries — that’s going to make your life way more complicated. You ideally want no more than one or two types of unrelated markets, depending on your scale and capabilities.

4. Not Adopting A Winning Mindset

I’ve always been an optimist, and it has served me well. But being a smart optimist comes with a responsibility to look out for the dangers as well — just as being a pessimist is not going to work too well if you don’t have at least one ear open for “positive” upsides. I’ve adopted the mindset of “hope for the best but plan for the worst,” which I think can work for many people and, ultimately, provide a formula for a great mindset.

This mindset can apply to many areas of life and business. Still, for the sake of the topic at hand, you should hope that marketing is going to go well and things will be smooth and dandy, but plan for if it wouldn’t, and come up with ways to overdeliver on the value that you provide. Don’t mistake this for throwing in tons of extras that aren’t agreed upon and set the wrong expectations. I’m talking about finding small ways to overdeliver without setting the bar at a level that you can’t sustain.

Growing my agency over 2,000% in just a few years has taught me many things. If you can keep these pitfalls that I learned in mind when building and operating your digital marketing agency, you’ll be in a much more sustainable position with a big leg up on the competition.

Feature Image Credit: Getty

By Brian D. Evans

Inc 500 Entrepreneur. Founder at Influencive, a motivational platform, and BDE Ventures, a marketing and consulting agency.

Sourced from Forbes

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Is the banner ad still relevant?

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By (CMO)

The banner ad is 25 years old. Should marketers celebrate or commiserate?

Twenty-five years after its inception, is there still room for the humble banner ad?

Soon after the advert of the Internet and websites came the banner ad, a digital advertising phenomenon which has grown to become so common, it’s arguably background noise for most people today.

Back in the day, the banner ad and all 300 of its pixels was the be-all-end-all of Internet advertising. Now, technologies like artificial intelligence, programmatic and augmented reality have triggered a whole new way of advertising and led us to automatically adjusting, mobile-enabled ads that are highly personalised, dynamic, and targeted.

Yet, while the banner ad has evolved, the method of measuring it has not – much to marketers’ annoyance. The clickthrough rate (CTR) remains the main way these ads are measured. And by all reports, CTRs are abysmal – less than 0.6 per cent by nearly every report out there.

These dwindling results, along with declining consumer attention and growing use of ad blockers by a fatigued consumers, all means the banner ad has suffered from ever-decreasing CTR while being ignored for its rightful place in overall brand building.

CMO asked several industry experts if the banner ad still has a place in a marketing strategy, or if we should all continue tweaking the settings on our ad blockers.

CEO of IAB Australia, Gai Le Roy, said approximately one-fifth of the digital display market in Australia is still represented by what we would consider traditional old school ad formats, such as banners.

“And while they has been over taken by new formats including video and content/in-feed formats, they still have a role to play in the market,” she told CMO. “The beauty of the media market is that older ad formats, while representing a smaller slice of the market, don’t go away. But we get a broader range of offerings that marketers can use to get their messages to consumers.

“Luckily, as Internet speeds have increased, websites have been able to take heavier ad files than was possible in the early days and this has enabled creative to improve substantially since the first banner ad.”

However, what frustrates Le Roy is banners still often being measured using the wrong metrics. “It frustrates me that even though we have shown time and time again that there is no correlation between clickthrough and impact, the click through metric is still persists,” she continued.

“Our new research study, The Digital Brand Effect, illustrates banners with the right creative, frequency and targeting still have a role in today’s media environment.”

Digivizer CEO, Emma Lo Russo, said success in digital marketing lies in how relevant the content is to the audience and the context they are seeing it in. She claimed traditional banner advertising can still work from a brand perspective, but needs a multi-platform, multi-unit play to drive traffic or action.

“You need to think about who sees what in the journey from not knowing you, to buying from you, to referring you,” she said.

Criteo A/NZ commercial director, Colin Barnard, agreed the banner ad remains a central tool in modern marketing.

“Digital ads have radically evolved since 1994 and so too have the way people respond and interact with ads. Today’s consumers demand more from brands, with 55 per cent of Australians turning off when they see ads they’re not interested in, according to recent Criteo data,” he said.

“The core objectives of banner ads from brand awareness to sales conversion haven’t shifted a whole lot, however, the way we achieve these objectives has, due to a greater focus on creative design and implementation with the introduction of modern technologies like AI and machine learning.”

For Barnard, modern technologies, like AI, have morphed the traditional banner ad into a hyper-targeted tool to create highly personalised customer experiences. But again, he warned against measuring its worth via CTR.

“When it comes to measuring performance digital marketing, one danger is to only count the effectiveness of banners by their clickthrough rate,” Barnard said. “The end result can be somewhat unimaginative creative that incites action like lots of price and ‘click here’ messaging. If the average clickthrough rate is 0.5 per cent, that means 99.5 per cent of people who see these ads don’t click on that particular creative.

“There is an opportunity to increase brand messaging without overly affecting CTR so the 99.5 per cent still see a great representation of the brand even if they aren’t ready to click at that particular moment.”

For lower funnel banner ads, Barnard would like to see other metrics used in a comparative way between different campaigns to better gauge what the 99.5 per cent think. He saw surveys, A/B testing to push creative to the max, whilst not impacting performance, and post-view metrics, as some examples.

“The current situation shows the limitation of machine learning and performance metrics. There are still too many dull ads that underutilise the amazing canvas we have,” Barnard said. “For instance, machine learning-driven creative can result in very poor ads.”

To compensate, Criteo has machine learning-driven content but still has humans crafting templates and even overlaying video, MP4/HTML5 rich motion imagery to bring dynamism to ads, he added.

Head of sales at WeThinkMedia, Jane Stucci, said the banner ad still has relevance as part of a broader marketing plan.

“As digital tech continues to evolve it does create the opportunity now 25 years later to personalise your brand’s creative or message to a highly targeted audience, particularly with the use of dynamic creative allowing you to target the right audience with the right message at the right time on any device.

“As for measurement, is anything perfect or correct? The industry is moving in the right direction by questioning the traditional click through rate as the only measure of success with alternative metrics such as viewability.”

So there you have it: The humble banner ad still arguably has a role to play in both branding and sales. But like most marketing, it’s only as good as your wider omnichannel strategy.

By (CMO)

Sourced from CMO FROM IDG

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75% of Estée Lauder’s Digital Marketing Budget Is Going to Influencers

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CEO Fabrizio Freda revealed commitment to them in an earnings call

Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its digital marketing budget on influencer marketing.

This statistic was revealed by president and CEO Fabrizio Freda in Estée Lauder’s second-quarter earnings call this week, saying that the vast majority of its marketing dollars were going to digital nowadays, with influencer marketing being the primary beneficiary of that investment.

“Over time we have invested much more in advertising, and now I would say that every one of our brands has some investment depending on where they are,” said Freda. “These investments are mainly now in digital. Seventy-five percent of our investment now are in digital social media influencers, and they’re revealing to be highly productive.”

Freda said that these investments in influencer marketing have paid off for Estée Lauder because it’s part of a greater strategic move toward putting marketing dollars into innovations and initiatives that prove effective when it comes to growth. Estée Lauder’s use of influencers are far-reaching, from signing big-name spokesmodels like Kendall Jenner and Karlie Kloss, to working with micro-influencers on YouTube and Instagram.

“They’re highly productive because we are doing a very good job in advertising, quality on asset, in targeting but frankly they’re very productive because we have learned much better how to focus our investment where there is growth,” he added. “When you expose your investment to growth, they have a much better rate of return. And that’s what is happening in this moment and that’s what we manage daily.”

That one of the world’s largest beauty companies—Estée Lauder owns nearly 30 skincare, hair and makeup brands, including Clinique, La Mer and Smashbox—is putting such a sizable investment in influencer marketing is a major sign of the growing acceptance of influencers in the marketing industry. Industry wide, marketers are spending $8.5 billion on influencer marketing, according to Mediakix. According to Statista, Estée Lauder spent over $900 million on influencer marketing in 2017 solely in the U.S.—a number that’s likely risen in the years since, given the company’s apparent commitment to influencers.

Overall, Estée Lauder reported positive results this quarter, with net sales of $14.86 billion, a 9% increase from last year’s net sales, which were $13.68 billion and net earnings rising from $1.11 billion at this time last year to $1.79 billion this year, according to the company.

Sourced from ADWEEK 40

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How Much Should You Spend on Social Media Marketing?

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By Adam Bornstein

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston

Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot.

It’s a simple case of supply and demand, and social media platforms are limiting the supply. Organic reach — that is, your ability to speak directly to the audience that chooses to follow and interact with your business — has dwindled to almost nothing. On Facebook, for example, organic reach touches less than 5 percent of your audience on average. Facebook simply doesn’t show your posts to most of your followers … unless you pay for the privilege. That’s one of the reasons why advertising inside social media has become increasingly expensive, as brands outbid each other in a competition for users’ attention.

That’s not to say you should stop using digital platforms altogether. Paid social is a hotbed of marketing insight. With just a small amount of cash, you can easily test headlines, imagery, and offers on different audiences. That’s valuable research. However, if your entire acquisition strategy depends on paid media, you could pay your way right out of business.

But there is another way! You just need to diversify. In the digital world, there are many ways to acquire customers: paid social, paid search, email acquisition, organic social, organic search (earning traffic through content), public relations, influencer marketing, and earned media. Start by identifying a few channels where you want to focus most of your efforts. (Ideally, at least some of those channels will not require the spend of ad dollars.) This way, you can test what’s working while building an omnichannel approach that will pay off down the road. 

At my marketing agency, we start with data and consumer insights, then use that to support tactics that allow clients to win at SEO through organic content. (Social media may be the ultimate toy for idle hands, but Google is still a business’s best friend.) Then we tie that to a strategy that makes it easy to acquire email addresses. Then we focus on paid social to amplify direct selling.

For example, we have one CPG client for whom we created 40 original articles, designed to drive traffic to its website. On the surface, this might not seem like a way to grow revenue. But within two years, those 40 articles allowed the brand to rank for more than 12,000 keywords (up from 2,000), landing in the top three Google results for nearly 400 different topics and searches.

This influx of traffic made it easier than ever to directly sell on the article pages and add thousands of email addresses to the company’s database, which they used for email marketing. This was a combination of smart SEO planning (knowing what keywords to target), strategy lead generation (creating pop-ups or other opt-ins to the site visitor), and positioning product offerings on specific article pages (like native ads that sold products related to the topic of a specific article). This way, the traffic was technically “free” — and so were the added emails, which we could now upload to social media platforms and directly sell to consumers with ads based on their known interests.

If you put all your eggs in the paid basket, you underestimate and undercut the long-term growth of your brand. And when you push on all levers at the same time, you make it increasingly hard to know which acquisition channels have the highest ROI. But when you diversify and segment your strategy, the opportunity for growth can feel limitless.

Feature Image Credit: Federico Gastaldi 

By Adam Bornstein

Sourced from Entrepreneur Europe

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Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

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By Benjamin Herrmann

Customer trust and brand loyalty are inextricably linked, essential to long-term business success, and tougher than ever to gain and retain. With all the breaches, hacks, and misuses of customer data in recent years, customer trust is low. And with the proliferation of digital channels making upstart competitors a mere millisecond-click away, loyalty is precarious, as well.

This reality, along with digital channels becoming the norm in buying from and interacting with both B2C and B2B customers, means that it’s mission critical to reshape the way you’re building customer trust. In the digital landscape, brands need to focus on tapping into the right customer data in a way that is mindful and doesn’t cross boundaries of privacy, while also prioritizing transparency and individualized support tailored to each customer.

Here are three best practices you can use in your marketing strategies to build customer trust and lasting loyalty in the digital age.

1. Respect privacy and avoid “creepiness” when personalizing experiences

“Customers are done with creepy; don’t be creepy,” Alex Atzberger, president of SAP customer experience, said at the 2018 SAPPHIRE NOW conference. “Without consent, don’t personalize.” He couldn’t have been more right.

Personalization plays a major role in thoughtfully engaging customers, but when it isn’t handled with care, brands can lose favor with customers who suspect their privacy isn’t being prioritized. New laws around data governance, such as GDPR and the California Consumer Privacy Act, help give customers an extra layer of security, but the responsibility still lies with brands to create personalized experiences without being creepy or crossing any lines with the consumer.

The challenge is that we have access to more data than ever, especially customer data around specific behaviors and preferences. It’s natural as a brand to want to make use of any and all data you can access to create a better user experience, but respecting customer privacy must be the top priority. Plus, the better results will come from identifying and acting on the right data, rather than trying to make everything you can get your hands on into something actionable.

Mastering personalization is about showing each individual customer that you’re committed to and respect the relationship they have with your brand.

2. Maintain transparency and keep it consistent across your organization

Transparency should span across every aspect of business, but when it comes to building digital trust with your customers, price transparency is always an important practice. It supports a connected customer experience, adding long-term value by giving your customers the ability to explore pricing options before making purchasing decisions. Be upfront about costs throughout the buyer journey (e.g., taxes, service fees), so customers aren’t seeing them only at the end when it’s time to make a purchase. This way your customers can understand exactly what they’ll be buying and for how much before heading into the final transaction.

Giving your customers trial periods with products also plays an important role in transparency. Many consumer products are set up in this way, from cars to clothing to even food – these items are set out in a way that lets customers view them and try them before they buy. Apply the same principle to B2B products, such as software.

When implementing digital purchasing options into your customer journey, always include trial options. Your customers can use this opportunity to properly evaluate whether or not a product meets the challenges or needs they are seeking to address without needing to make a purchase first. They can then make better, more confident purchasing decisions, which also supports long-lasting trust in your brand.

3. Be helpful along the entire customer journey

Support – especially with digital sales that lacks face-to-face interaction with a sales or service representative – should always be ready and available before, during, and after purchases are made. Customer service takes many shapes: sometimes it’s in-person, other times it’s over the phone or via online chat, and sometimes it’s simply in the background, providing support without the customer realizing it’s there.

B2C companies already focus on support as part of the entire customer journey and experience, infusing the same customer support systems they have in person into their digital platforms. This is a model that B2B companies can use for digital sales and e-commerce, as well. In fact, B2B brands should be held to a higher standard in supplying customer support from a digital perspective, as these customers are used to the high-touch services of a vendor’s field sales team.

Even though your customers want quicker, more seamless online options, you shouldn’t let service levels drop because the customer is no longer working with someone directly. Your customers will still expect your guidance and support throughout their digital journey, through the transaction process and beyond. It’s important to show your customers your commitment to their experience along this path, allowing trust to take shape as you do this.

Customer trust is gained – and kept – by aligning goals. Your customer’s goal is to solve a problem, improve a process, transform their business, etc., and your top goal should always be to support customers along their path to achieving their goals. There isn’t a one-size-fits-all solution to building trust, especially in digital interactions, but incorporating these best practices into your overall marketing strategy is a great starting point.

By Benjamin Herrmann

Connect with Benjamin Herrmann at @bherrmann81 and on LinkedIn.

As head of digital commerce for SAP, Benjamin Herrmann is responsible for developing the digital direct sales channel at SAP across products, professional services, and education. Dedicated to helping customers become best-run businesses, Herrmann has established himself as a leader in B2B digital business models. Prior to his current role, Herrmann was senior director of strategy for SAP Portfolio & Pricing, where he ran board-level change programs. He also worked as an enterprise business architect and lead business architect in the Business Transformation Office for PricewaterhouseCoopers, and served as a lecturer on Information Systems at the Frankfurt School of Finance and Management.

Sourced from D!gitalist

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How to choose the best Digital Marketing channel for your Business?

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Sourced from Chainlink Marketing

A Digital Marketing Agency can help you best to grow your business with all needed digital marketing campaign from inbound marketing (such as Web Design, Search Engine Marketing, Website Optimization, Social Media Marketing, SEO and Hyperlocal Marketing) to outbound marketing (such as Traditional Marketing, Email marketing and Search).

In today’s world, online marketing is the best strategy to reach your targeted audience. Traditional media has the power to reach mass audiences, but digital marketing allows you to practice hyperlocal marketing by micro-targeting the exact customer profile for your particular type of product or service. As it reaches few targeted people than mass media, it targets the accurate customers which can mean a smaller overall expense and less waste in your viral marketing. But before hiring a digital marketing agency to help your business to grow more you must keep a few things in mind such as:

  1. Know your budgets
  2. Define your goal
  3. Think thoroughly about how you want to work
  4. Check the online presence of the digital marketing company you are going to hire
  5. Assess the company’s culture and approach
  6. Ask who will work on your account and what experiences they have
  7. Check the credentials
  8. Understand their work strategy
  9. Establish reporting and communication
  10. Demand transparency in everything

In recent times, Online Marketing or Digital Marketing has become very popular and also useful than other Media marketing policies. Perhaps what matters most is to prepare a strategy to establish the brand on a long runway. Finding the right digital marketing agency is not a very tough task. A perfect full-service digital agency will focus on finding the best solutions to market your business and develop specific strategies to provide the best return on your investment based on the criteria of your business.

Chainlink Digital Marketing Agency:

Chainlink is very helpful for digital work and promoting things with excellence and positive attitude with deep insight advertisement. Their work is highly appreciated by most of their users as the quality of work is very high with unique designs and creative ideas. Now Chainlink is becoming one of the top listed digital marketing agencies New York. It is a matter of the huge amount of money for creating your brand value and putting adds on Newspaper, Hoardings, TV ads and Radio ads. In the era of Internet and Digitalization, Chainlink is here for you to assist you through the Digital Marketing channel to create a brand value and promote to your targeted customers in a very short period of time.

Being the best digital marketing agency New York Chainlink implements the most advanced tools available in the marketplace to track every campaign’s results as they believe in marketing attribution and ROI. They provide the service which fits within their customer’s budget. Let’s have a glance over their Digital Marketing Services and Solutions:

  1. Search Engine Optimization – growing the inbound traffic and of website and lead generation
  2. Content Marketing – developing brand-appropriate content that attracts prospects and customers
  3. Email Marketing – dynamic email marketing at scale with advanced automation
  4. PPC (Pay per click) and display ads-AdWords – accelerate your digital advertising with targeted efforts
  5. Social Media Marketing – managing and advertising on social media
  6. Developing Websites
  7. Event Marketing
  8. Integrated Print marketing with a cohesive Digital strategy
  9. Promotion

Marketing Strategy:

Firstly, Chainlink takes a full business evaluation to allow for proper discovery and to identify their customer’s digital marketing objectives and goals. They collaborate with their customers to develop a strategic and precise digital marketing plan to promote your company and accomplish your customers’ needs. Chainlink relies mostly on Analytics and data to plan, execute, optimize and report for assured progress of your digital marketing campaigns.

Return-Focused Marketing:

Chainlink Relationship Marketing has strong and long-term experience for working with clients across industry verticals, B2C & B2B, and various business sizes. In every campaign, one thing is consistent, which is their unwavering focus on maximizing the ROI (Return on Investment) on your digital marketing efforts and advertising spend. Chainlink identifies the most relevant KPIs (Key Performance Indicators) to conduct a proper benchmarking, monitoring, and optimizations for every digital marketing campaign. Regardless of your budget, objectives Chainlink helps in implementation of digital marketing efforts that provide consistent and interactive touch points across channels to ensure that every dollar and minute spent on digital marketing and advertising is being deployed as efficiently as possible.

Sourced from Chainlink Marketing

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Most Effective Social Media Marketing Tactics for Small Business in 2019

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By Stephen Forde

Social media has turned out to be a powerhouse for the data on the internet. Social media marketing as a concept is getting popular and trending day-by-day. It enables small businesses to engage their customers, interact with them, and reach a vast network of potential customers in lesser time.

The majority of businesses do social media marketing on an ad-hoc basis. They know they should do something engaging about social media, but they really don’t understand where they exist and what they should do. If you are not attracting the desired customers, sales and leads even by using social media, then there may be the reason behind you’re not using the right social media strategies. So, in this article, we’ve summarized the most effective social media trends, strategies & tactics that will help you grow your small business in 2019.

Boost Your Small Business in 2019:

Before we move ahead, it’s worth pointing out there is no fixed approach that will work for everyone. The key is in finding the right one for your business. The one that is more likely to align with your targeted audience in a limited period of time is social media marketing. Social media marketing is not as complicated as it seems if you know the right strategies and tactics.

If you can master its insider secrets, you are good to go. Using social media to market your small business will not only help you get more money from your existing customers but also help to acquire new ones. However, failures to have an effective social media strategy can be harmful to your small business.

While you may not think of the lack of social media presence is always having a great impact on you today, it will eventually be laid down your business to a distorted path. So, don’t wait until it’s too late, get started today with the latest social media trends & tactics.

Follow Social Media Marketing Tactics we’ve outlined below & set your small business up for sustainable growth.

  • Create Engaging Profiles on Different Platforms:

If you have an account on Facebook, that you are headed in the right direction. But Facebook alone won’t be enough to grow your small business. You need to make a strong social media presence on top-rated platforms, including Instagram, Snapchat, LinkedIn, Twitter, YouTube, etc. Before you rush to create profiles on these channels, it’s important you understand your targeted market analyzes the latest Social Media Trends.

  • Regularly Post Content:

Once you have made an engaging profile of the different social media, your next task is to post quality content on a daily basis. Suppose if someone stumbles upon your page and your recent posts about 2 weeks ago, then they for sure no longer will follow you on that platform. So, you have to do regular social media optimization as it is the best opportunity for you to stand out from the crowd. Each time you update new content, it reminds your follower that where your brand exists and how it can be so helpful for your small business

  • Build Relationship with Social Influencers:

When it comes to social influencers, celebrities & athletes will quickly appear in your mind. But partnering with athletes or celebrities may won’t fit within the marketing budget for your small business. So, you should search for social influencers who are more cost-effective than an athlete or a celebrity like micro influencers. Micro influencers have stronger engagement matrices with their followers and can increase productivity in an enhanced and faster manner.

  • Employ Automation Tools:

We know how you are feeling right now that everything we discussed above is time-consuming. But as an owner of small business, you need to manage multiple tasks throughout the whole day. And at the end of the day, you’re left with no more working hours to plan for the next day. This is where automation tools can help you out. Automation tools will enable you to schedule your posts in advance. You just need to take time once at the start of your week to set the date and time for your posts in the future.

  • Motivate User Generated Content:

This Social Media Marketing trend will help you build a strong presence and optimum brand awareness in a few clicks. Your small business can be exposed to a wider audience. Anybody who follows people who enter the contest will see your brand/products being promoted, even though if those people don’t follow you. So, user-generated content is the best way to get more followers and then turn those followers into potential buyers.

  • Give People a Reason to Follow you:

In order to run a small business, you need to have strong social media visibility and followers. Without these two, nobody is going to follow you. Once you made your strong social following, it will be easier for you to convert your followers into potential customers. Because people are more likely to buy things, that they follow on social media. So, organize a contest, give discounts and promote flash sales.

Conclusion:

To stay at the top of the competitors, you need to make use of social media marketing tactics, no matter your business is small or large. Just having a Facebook account isn’t enough to boost your small business worldwide. It requires a strong web presence on highly usable platforms that people like to use. So, you just need to post fresh content daily on your social media accounts, give consumers the discount, sales offer and maintain relationships with the industry’s leading influencers. Best of all, following the right trends can give your small business a good turnover and excellent ROI.

Feature Image Credit: LoboStudioHamburg / Pixabay

By Stephen Forde

Stephen Forde is the CEO of Media Fortress, a digital marketing & web hosting firm. He helps clients grow their web visibility through all aspects of digital marketing.

Sourced from Irish Tech News

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The Benefits Of Digital Marketing For Top App Development Companies

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By Melissa Crooks

hen app development companies are looking to increase their level of reach, they must be willing to place themselves in the shoes of their target audience. App development companies that are able to do will always stand apart from the crowd. Digital marketing brings a wide range of benefits to any business and app development companies need to choose the proper strategy.

Top app development companies are always looking to boost their revenues. Digital marketing is one of the most important bridges that needs to be crossed. It is one of the healthiest marketing methods that can be used. It allows the company to reach out to their target audience more directly. A more healthy promotional environment is also created.

The top app development companies have the ability to cater directly to their clients’ demands and digital marketing is a key aspect of that equation. No matter what the client’s preferences or demands may be, digital marketing is an absolute necessity.

How Do The Top App Development Companies Benefit From Digital Marketing?

1. Global Reach

Any business that is looking to expand their reach will need to rely on digital marketing and an app development company is certainly no different. There are numerous constraints when it comes to expanding a company’s reach and digital marketing provides developers with the ability to surpass them. Digital marketing offers the necessary structure and refinement, so that you can find your chosen audience.

Gone are the days when an app developer had to limit the scope of their ambitions. With social media marketing or content marketing, the target audience is just one click away. In a climate where everyone owns a smartphone, digital marketing opens up a whole new world to the app developers who are ready and willing to embrace the possibilities.

The customer is more likely to remain engaged when an app development company takes the time to formulate the proper digital marketing plan. When the target audience is just one tap or click away, a digital marketing plan is one of the best ways for app developers to make sure that they are able to receive it. Geographical boundaries have been eliminated.

2. Increased Levels of Brand Recognition

The top app development companies have built a strong brand for themselves. Digital marketing is a pivotal part of the personal branding process and if app development companies are going to reach their full potential, they need to prove their excellence. The world of app development has never been more cutthroat and a plethora of different app development companies are competing for the same attention.

The survival rate for app developers is being whittled down on a constant basis, due to the heightened level of competition that is taking place. All it takes is the right digital marketing strategy for an app development company to stand apart. If an app development company wishes to make a name for themselves and maintain a certain level of cachet in the eyes of the consumer, they will need to emphasize brand recognition.

Fortunately, digital marketing provides companies with the tools that they need to accomplish this task. Content marketing, a top notch website and social media marketing all play a role in the company’s level of brand recognition. A brand needs to be recognized by the users that they are reaching out to but the brand must also be adaptable. A digital marketing plan shows the consumer what they are potentially missing out on by heading elsewhere.

3. Digital Marketing Is Easy To Track

Marketing efforts are not as easy to track as they once were. The “spray and pray” approach that app development companies were once able to use is no longer as effective. Digital marketing takes on a greater level of importance in this environment, because it is easy to track and monitor. This lets app developers find out more what aspects of their digital marketing campaign are working and lets them make the proper amendments.

Any marketing campaign is only as successful as the information that is provided and a digital marketing campaign is certainly no different. Digital marketing is especially useful because it provides real time insights that can be utilized quickly. There is no mystery when it comes time to figure out how the digital marketing campaign is affecting the company’s ability to reach the chosen goals and objectives.

No digital marketing campaign is going to be perfect. There are going to be areas that need to be worked on. Instead of relying on outdated marketing tactics that do not provide the real time insights that are needed, digital marketing provides actionable information that allows for the necessary modifications. Any marketing plan in the modern era needs to function as a living, breathing organism that can be altered on the fly.

4. Affordability

App development companies have to consider marketing costs when they are budgeting for each fiscal quarter. While there are some more traditional marketing techniques that will provide the desired results, efficiency has to be considered. In other words, what marketing plan is going to provide the largest possible bang for the buck?

When broken down into these terms, it is hard to match the benefits that digital marketing has to offer from a financial standpoint. App developers who are just getting started out and companies that do not have an unlimited budget are always going to be looking for inexpensive ways to maximize their reach. Removing the financial headache allows the development firm to avoid unwanted issues.

Social media marketing offers no shortage of free portals that allow a developer to speak to their audience directly. The costs of content marketing and a well crafted website are also relatively insignificant. No reputable app development company should be allowing outdated marketing plans to burn a hole in their pocket, not when digital marketing offers all of the same benefits at a fraction of the cost.

These benefits are designed to hold the attention of the consumer and keep app development companies from encountering the usual marketing pitfalls. Boosting revenue and strengthening company branding has never been so easy.

Feature Image Credit: Pixabay

By Melissa Crooks

Author Bio:

Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She also writes for top app development companies. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.

Sourced from The Writing Cooperative

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How to be really good at Digital Marketing in 2020

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By Venugopal HG

From voice searches to videos here is everything that you need to know

With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out algorithm updates. Voice searches and Vernacular Searches are growing at a rapid pace and the trend will witness an exponential growth by 2020.

According to a survey by ET, Digital advertising is expected to grow at 32per cent CAGR to reach approximately 19,000 Crore by 2020.  The data also suggests that digital media spend which is 15per cent at present, will go up to 24per cent by 2020. With CAGR growth of Video by 38per cent, Display by 36per cent, and Search by 25per cent; all three verticals are found to increase their share in spends by 2020.

So, how to become exceptional in Digital Marketing in 2020?

Integration of Technology with Marketing:

Prepare for an end to end customer experience – It is important for business organizations to merge their marketing insights with technology. The organizations are now realizing the importance of customer experience and its value to the business. The evolution of Artificial Intelligence is going to play a huge role by merging with digital marketers to provide end to end customer experience.

Automation in Marketing – Everybody prefers modified and personalized content; with data now being mainstreamed more than ever before and innumerable insights available from the huge amount of data, marketers will have to look into providing more personalized and customized content. Thus, marketing automation will not only evolve but is expected to undergo an exquisite change due to the meeting of technology and marketing.

Invest in AR/VR – The use of AR and VR has already pressed the marketers to develop strategies to provide consumers with better services via technologies. This will bring further transformation in the process of collection of information by business organizations and customers, as well. Marketers will have to bring in digital innovations to improve the overall online experience of consumers.

Facebook AR ads – Facebook has been heavily investing in AR and expect it to be the wave of the future. Organizations can interact with their target audience and make product offerings on the basis of their purchasing patterns. Facebook has provided a new platform to the advertisers to display their products by rolling out augmented reality feed ads. With AR feed ads, shopping online will become an even more interactive experience and assist the business organizations in better conversions.

Evolve in measuring Store Visits Online- For a business with an online presence, the major challenge is to determine the number of store visits or footfalls achieved through online promotions. Using the digital marketing expertise and offline behaviour, business organizations must invest in a digital tool which provides information accurately.

Separate Budget for Marketplaces:

Amazon Will Emerge as a Big Player in Digital Marketing – Amazon had recorded a triple-digit growth in the quarter by quarter ad revenue, last year. The elevated buying intent of users makes it an immense platform for any Consumer Product client. It is evolving at a rapid pace and showing how committed Amazon is to change the landscape of digital marketing.

Invest in Amazon Automation Tool – Almost two-thirds of Amazon advertisers are either using ad campaign automation tools or expected to use it within the next twelve months, the market is poised to grow significantly in the next couple of years as Amazon ads will increase their market share.

Amazon SEO Optimisation – As per industry insights, Amazon is the first choice of over 56per cent of consumers if they want to shop online, and 51per cent cross check with Amazon if they are buying from any other platform. This search behaviour is slated to increase by 10-15per cent by end of 2020. This reflects upon the importance of using ‘Amazon optimisation’ in any e-commerce SEO strategy and also using Amazon for keyword research directly.

Become a master of Google Shopping:

In Digital Marketing Space, huge changes are expected in Google Shopping and it is advised to stay alert about everything related to Google Shopping. As Amazon is predicted to be the next big thing in the online shopping ads vertical, Google Shopping will make the inroads into the segment. Google has already started rolling shopping tabs through organic searches across the sphere providing more structured shopping options to choose from. Thus, it is important for the digital business organizations to prepare their digital wing to be shopping heavy.

Adapt and lead the major changes:

Voice Search – As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2020.

Supremacy of Video – With 30hrs/week average time spent on viewing TV or any form of video content, the video viewing quotient is already at an all-time high. This huge trend shift has taken place in the form of videos watched on Mobile and TV. There has been a surge in the content of video channels like Amazon Prime, Netflix, Hotstar, Voot, zee5 being consumed at an all-time high rate. For digital marketers, the advertising usage on mobile or channel based video content will be crucial. With the leverage of the Internet by the service providers, new realms of opportunities are now available for digital marketers.

Native Ads taking over Mobile – Of the Mobile display Ad revenue, the predicted estimate of native ads on Mobile is 63per cent. This clearly indicates that native ads are dominating the display ads scenario. Native ads incorporate interesting and relative content thus, there is a possibility for higher engagement than any other display ads.

Get more personal with the Customer:

Focus on Private and Customized Messaging – In the quest to provide more personalized content to the customers, brands are shifting their focus to private messaging apps and this trend is set to continue in upcoming years also. Private messaging app advertising is an evolution in digital marketing and it will take the digital marketing space with a storm.

Advertising on WhatsApp – The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

A strong Presence on Social Media – One of the studies reveals 63per cent of the marketers think that Social media is going to be big as compared to apps or web. To create brand awareness and brand connectivity among the customers, the stranglehold on Social channels is a must. Social channels are constantly evolving as a lot of new features getting added to Instagram, YouTube etc. Social Media is here to stay and it is going nowhere. So, it is utterly important for digital marketers to mark their presence on social media.

Feature Image Credit:  Shutterstock

By Venugopal HG

VP Training, HiveMinds

Sourced from Entrepreneur India

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