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The billionaire drastically cut costs, which included massive job losses after taking control of the platform.

Elon Musk has finally lifted the veil on the workforce at Twitter.

After taking control of the microblogging website at the end of October in exchange for a check for $44 billion, the serial entrepreneur immediately embarked on an austerity cure to make the platform profitable.

It was urgent.

On the one hand, Musk had contracted a debt of $13 billion, which comes from interest payments of around $1.5 billion a year. This debt had been transferred to the company’s balance sheet.

On the other hand, Twitter faced an exodus of advertisers who had chosen to pause the promotion of their products and services while waiting to have a clear idea of ​​the content management policy that Musk was going to put in place.

Half the Jobs Cut in One Day

The tech mogul has always marketed himself as a “free speech absolutist,” meaning he believes any tweet is okay as long as it doesn’t violate the law. For many advertisers, this laissez-faire approach risked turning the platform into a “hellscape.”

The advertiser exodus had a big impact on Twitter’s finances, with Musk saying the company was losing $4 million a day. The billionaire then announced an unprecedented massive reduction in the workforce. He cut half the company’s workers, or 3,750 jobs, in one day.

A few days after these job cuts, the new owner of the social network then asked the remaining employees to work long hours or leave.

“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade,” the billionaire wrote in an email sent to employees on Nov. 16.

“If you are sure that you want to be part of the new Twitter, please click yes on the link below,” he continued. “Anyone who has not done so by 5pm ET tomorrow  will receive three months of severance.”

It is difficult to know what response the whimsical and visionary entrepreneur expected from this ultimatum. More than a thousand employees had decided to leave, which had caused general chaos, forcing Musk to temporarily close offices of Twitter including the headquarters in San Francisco.

The Number Is ‘Incorrect’

Since then, there was a blur on the workforce of the company.

Musk has just clarified things after a CNBC article, citing “internal records,” indicated that the company has “approximately 1,300 active, working employees, including fewer than 550 full-time engineers by title.”

The billionaire claims that CNBC’s figures are false, at least those relating to the total number of Twitter employees.

“The note is incorrect,” the billionaire said on January 21, referring to the article. “There are ~2300 active, working employees at Twitter.”

To another Twitter user mentioning the article, Musk repeated: “It is actually not true. Employee headcount is almost double that.”

Basically, Twitter, which had 7,500 employees at the beginning of November, lost 5,200 employees in just over two months.

In addition, Musk took the opportunity to talk about the staff allocated to security while civil rights associations are concerned that the sharp reduction in staff has weakened the management of the platform’s content.

“There are still hundreds of employees working on trust & safety, along with several thousand contractors.”

Finally, the billionaire has appeared to respond to critics who accuse him of using employees of his other companies, including Tesla  (TSLA) – Get Free Report engineers, to work at Twitter.

“Less than 10 people from my other companies are working at Twitter,” Musk said.

Musk has also indicated that Twitter will be hiring this year but he did not say what functions or roles the company plans to fill.

“Will Twitter be hiring in 2023?” he was asked.

“Yes,” the Techno King, as he’s known at Tesla, answered.

He did not give further details, such as when the company was planning to start hiring.

The tech sector is in the midst of an austerity cure. In 2022, tech companies cut nearly 100,000 jobs, according to a recent report from outplacement services firm Challenger, Gray & Christmas. This was more than seven times the number of 2021, when 12,975 jobs were lost in the tech sector.

Over the first 20 days of 2023, more than 55,300 jobs have already been cut, including 12,000 by Google  (GOOGL) – Get Free Report and 10,000 by Microsoft  (MSFT) – Get Free Report, according to data startup Layoffs.fyi.

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Sourced from TheStreet

By Anaya Gairola

Twitter CEO Elon Musk gave a statement that has the internet divided — and it’s about the prominence of the social media platform as a reliable “source of truth.”

What Happened: Musk took to Twitter to share an update about Community Notes, but before that, he said that the microblogging site is “arguably already the least wrong source of truth on the internet.”

Musk’s statement didn’t go well with many Twitter users, while others like Dogecoin

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co-creator Billy Markus, also known by his Twitter handle, Shibetoshi Nakamoto, said that “crowdsourcing is much better than a ministry of truth.”

Here are a few more reactions to Musk’s tweet:

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Why It’s Important: Before Musk’s tweet, Community Notes’ official Twitter handle announced that the notes would also be shown on Quote Tweets. The feature is already live on the web app and will soon launch in iOS and Android versions.

Besides the Community Notes update, Twitter has been working on other features. Developer Alessandro Paluzzi shared a series of posts saying that the platform has discarded the downvotes features in the latest Android alpha release and is working on the long-format tweets.

 

By Anaya Gairola

Sourced from BENZINGA

 

By Jason Aten

This is not how you get people to do what you want.

Over the past six weeks, Elon Musk has spent a lot of time tinkering with his newest toy, Twitter. By tinkering, mostly I mean that he’s been poking around and breaking things.

First, he fired most of the senior leaders who knew how things worked. Then, he laid off half of the staff. Next, he asked the remaining staff to pledge to be “extremely hardcore,” or he would consider them as having resigned. Reports suggest that as many as a third of the remaining employees said “No, thanks.”

Finally, he initiated “code reviews” that resulted in more employees being fired because their submissions weren’t up to Musk’s extremely high standard for code screenshots. None of that, however, is quite like what he’s been up to most recently.

Musk spent most of the past week touting the release of what have become known as the Twitter Files. It’s a series of threads by a hand-selected group of journalists releasing internal information about how the company has operated for the past five years.

Those threads include internal emails about policy discussions and decisions about moderating content. They also happened to include the personal email address of a sitting member of Congress, and Twitter’s founder and former CEO, Jack Dorsey. That tweet was later deleted.

This weekend, however, Musk sent an email to his remaining employees letting them know that leaking confidential information will not be tolerated. In fact, the wealthiest man in the world says he will sue any employee caught sharing information with the press.

Zoë Schiffer of Platformer was given a copy of the email, excerpts of which she shared on Twitter:

From her thread:

As evidenced by the many detailed leaks of confidential Twitter information, a few people at our company continue to act in a manner contrary to the company’s interests and in violation of their NDA. This will be said only once: If you clearly and deliberately violate the NDA that you signed when you joined, you accept liability to the full extent of the law & Twitter will immediately seek damages.

Apparently, Musk is cool with leaking internal information only if it serves his own purpose–even if it’s hard to fully understand what that purpose might be.

According to Schiffer, Twitter’s employees also had until 5 p.m. to acknowledge that they understood that it’s very bad to leak and that Musk will be super unhappy with them if they do. The problem is, if the goal is to cultivate loyalty, Musk seems to be going about it all wrong.

To be fair, no boss wants to feel like their employees are working against them, or that they can’t trust their team. If your employees are regularly leaking sensitive information, it’s not surprising that you might be upset.

Also, if those employees signed a non-disclosure agreement when they were hired, they are well aware that they would be expected to keep certain information private. That’s pretty common, especially at tech companies. It’s reasonable that Musk would want to remind employees that it’s not helpful when they disclose information to the press.

The thing is, instead of threatening to sue, you might want to figure out what’s wrong with your company culture. As soon as you play that “I’m going to hold you all legally accountable for making my life more challenging” card, it seems like you’ve lost the argument.

It also seems obvious that Musk has no sense at all of the people who work for him at Twitter. He hasn’t taken the time to understand the culture or earn their trust. Sure, he’s in charge, and he owns the company, but those two things alone don’t build trust.

There’s a reason the people who work at Twitter are leaking information, and it’s because they aren’t on Musk’s team. The thing Musk really wants is loyalty. He wants employees who will carry out his vision and be loyal to him personally. He takes any leak of information as not just a breach of confidentiality, but also as a personal offense.

Musk seems to think that ultimatums and threats are the best way to motivate people, but that’s almost never true. The biggest irony is that he could get what he wants by building trust with his team. This email is the perfect example of how not to do just that.

Feature Image Credit: Getty Images

By Jason Aten

Sourced from Inc.

By Luke Burbank

Twitter may not be the biggest social media platform out there, but it’s certainly one of the most influential, because what happens on Twitter doesn’t just stay on Twitter. Which might be why the world’s richest man, Elon Musk, is such a fan.

Musk bought the company for an eye-popping $44 billion, despite the fact that Twitter, which relies on advertising for much of its revenue, has turned a profit in only two of the last ten years.

Tech journalist and podcast host Kara Swisher harked back to businessman Victor Kiam advertising Remington electric shavers: “There was an old thing, ‘I liked the shaver so, I bought the company.'”

Since his takeover, Musk has fired, or accepted resignations from, about two-thirds of Twitter’s staff. “He thinks he can reform it,” Swisher said. “If you looked at it as a business, you’d have to say, ‘No, no, stay away from this.’ But it’s sort of like buying a yacht or a baseball team for a rich person. This is interesting to him.”

Swisher has known Musk for over 20 years and has interviewed him extensively. Lately though, he hasn’t been such a fan of her coverage of him.

Since buying Twitter, Musk (a self-proclaimed “free speech absolutist”) has invited back some users who had previously been banned or otherwise restricted. He’s fired employees who have tweeted criticisms of him, and he posted (and then deleted) what one commentator called “the most expensive tweet ever”: a conspiracy theory about Nancy Pelosi’s husband. Expensive because there’s speculation that that tweet, and many others from Musk, have caused advertisers to flee Twitter in droves.

“Now he’s antagonizing advertisers and calling them ‘woke,'” Swisher told correspondent Luke Burbank. “Advertisers will advertise on Satan, Inc., if it’ll sell a Fitbit. I mean, honestly!”

A documented rise in hate speech since Musk’s takeover came to a head this past week after the rapper formerly known as Kanye West tweeted a photo of a swastika, prompting Musk to suspend his account.

Swisher said, “Anything that’s more moderated – and I’m using word ‘moderated,’ not ‘censored’ – tends to do better with users, with advertisers, with the entire experience.”

But Musk thinks Twitter’s prior management unfairly stifled conservative speech. On Friday, when reporter Matt Taibbi tweeted a trove of internal emails purporting to prove Twitter’s “liberal bias,” Musk retweeted the thread approvingly.

Alex Stamos, the former chief security officer at Facebook, says the Russian hacking of Democratic National Committee emails in 2016 made Twitter wary of foreign influence campaigns. “In the days before the 2020 election, Twitter made the decision to not allow people to post the New York Post story about Hunter Biden’s laptop until they could try to figure out whether or not that was part of a government influence campaign,” he said. “And then they decided, since it was going to get covered, that they should allow it to be posted. So, they did make a mistake. But the idea that it affected the election is just ludicrous.”

For some, Twitter’s suppression of that article became a First Amendment issue. But Swisher thinks that misses the point: “It’s gotten sucked up into a free speech conversation or First Amendment conversation, largely by people who’ve never read the First Amendment. Because it’s about ‘government shall make no law.’ That’s all it says, folks. And so, companies certainly can, and they certainly do.”

And speech on Twitter can have real-world implications. For years, Twitter’s “blue checkmarks” have verified that a user is who they say they are. But when Musk started selling the checkmarks without actual verification, a slew of imposter accounts sprang up, like one posing as Eli Lilly tweeting out “Insulin is free now,” causing the pharmaceutical company’s stock price to tumble. In fact, due to security concerns, CBS News briefly paused its Twitter use two weeks ago.

 

One current Twitter employee who spoke to “Sunday Morning” asked that we not identify him, for fear of reprisal from Musk and his online fans.

“He said that he wanted to experiment with long-form content, content longer than just a tweet,” he said. “That was already launched and was available on the platform. And he fired the team that had developed it and launched it.”

Burbank asked, “What is your employment status with Twitter as of right now?”

“I’m still technically an employee, but I’m on a suspended status until January 4th, when they will put us on severance, if we sign a severance agreement.”

Like many, this un-named, soon-to-be ex-employee believes Musk is trying to reduce what he owes former Twitter staff, in terms of severance and stock options. “And to be clear, Elon Musk bought the company. He can make any business decision he wants to make,” he said. “It’s the nature in which we were let go and potentially even ways that broke employment law. And it’s the hostile and almost cruel manner in which we’ve been let go in terms of no communication, no direction.”

In response to a proposed class-action lawsuit brought by its employees, Twitter has said in court that allegations it broke U.S. employment law are baseless.

Stamos said of Musk, “He’s actually a really bad manager, and that’s kind of shocking to me, how bad he is at the human management side of this. The odds of them being able to execute well over this next year, I think, are very long, unless he decides to bring in a CEO to calm things down. And it’s clear that’s what he’s going to have to do at Twitter if they’re going to try to stabilize and stop the bleeding of all of this talent that they need to be able to execute.”

“Sunday Morning” reached out to Musk, but did not receive a reply.

Burbank asked Swisher, “How does he strike you as a person?”

“Oh, it depends on what day,” she replied. “I sometimes think of Silicon Valley as a lot of smart people working on stupid things, and Elon was working on smart things.”

Things like Tesla and SpaceX, Musk’s companies that have arguably revolutionized life on this planet.

But before all that, in 1998, on “CBS Sunday Morning,” correspondent Rita Braver talked to then-27-year-old Elon Musk, who was working at his first startup, Zip2, a city guide on a new thing called the internet. Musk said, “There’s a level of freedom on the internet that really doesn’t exist anywhere else. And there’s no central controlling entity that gets to decide, ‘This content is good, this content is bad.'”

elon-musk-in-1998-1280.jpg
Correspondent Rita Braver at the offices of Zip2 with Elon Musk, who was its chief engineer and co-founder, in 1998. CBS News

But now, Musk is that controlling entity, at least when it comes to Twitter – free to moderate or to allow the spread of misinformation as he sees fit.

One person who understands Twitter’s power? That anonymous Twitter employee, the one who may soon be downsized by The World’s Richest Man: “Whether it’s local to national politics, whether it’s the conversation around important cultural events or cultural issues, whether people use Twitter or not, their lives are shaped by what happens on Twitter.”

By Luke Burbank

Sourced from CBS News

By Steve Strauss

I was famously (infamously) unimpressed with Twitter when it first stormed the beaches a little more than a dozen years ago, telling my USA TODAY column readers not to tweet because “no one cares what you had for lunch!”

Admittedly, my then-editor at the time was not much better, awkwardly titling that column, “Should entrepreneurs Twitter? Uh, no.”

But for sheer audacity and getting-it-wrongness, we pale in comparison to the man who bought the platform for some $44 billion and proceeded, in a few short weeks, to practically burn it to the ground.

Want to ruin your small business? Then all you have to do is take a few pages out of Elon Musk’s playbook.

Overwhelmed: Elon Musk says he has ‘too much work on my plate’ following Twitter takeover at G-20 forum

1. Upset your employees

Businesspeople generally, and small businesspeople in particular, are wont to say our most valuable asset is our people, our team.

Makes sense, no? It is your valuable staff members who do the work, deal with customers, sell, put out fires, manage expectations and get the job done.

I once saw a report that said the most successful franchise owners were not the ones who understood marketing best, or who had the best locations, but rather were the ones who were the best managers. By being inclusive, positive and rewarding, great managers fostered great teams. Great teams begat happy customers and happy customers became repeat customers.

Another speed bump: Elon Musk is making automakers uncomfortable on Twitter

Elon seems to have forgotten that. After buying the company he:

  •  Fired about 3,700 people, roughly half of Twitter’s workforce
  • Also fired the CEO, the COO, their general counsel and the head of policy. Other execs, seeing the writing on the wall, quit.
  • Making people work twice as hard because, literally, half the team is gone, and then giving them no leadership nor direction is a sure way to start sinking a ship.

But Elon wasn’t done there. Via email he also informed those remaining that the new normal of hybrid work was over and that all employees would be expected to be 100% full-time, in the office.

How very 2018.

Want to go out of business? Make people work more, work harder, fire their friends, fire their bosses and put them in an environment they don’t want to be in.

More turbulence: Fake Eli Lilly Twitter account locked down after false claims of ‘free’ insulin

2. Scare your customers

As a business model, Twitter is not great. It has only ever been profitable twice (2018 and 2019.) In 2020, the year the whole world moved online and chatted over the Internet, Twitter lost a billion dollars.

Twitter makes the vast majority of its revenue from ads and advertisers, meaning, you and I and the rest of Twitter’s tweeters are not really its customers. Its real customers are its corporate advertisers.

Well, with the business in freefall, with banned and suspended people likely coming back, with the executives that advertisers traditionally dealt with either gone or overworked, and with bots and hate speech running amok because content moderation is in decline, those same advertisers have given Twitter a serious rethink.

Indeed, Volkswagen, United Airlines and many other corporate advertisers have all paused their advertising on the platform.

Fleeing for the exits: Twitter lost more than 1.3 million users in the week after Elon Musk bought it

3. Botch the brand

Great brands are valuable, and they are tough to create. Branding takes time, effort, money, luck, consistency, and vision.

One way Twitter built its brand was by offering a valuable blue checkmark that verified some people as real top tweeters, legit voices worthy of attention. Blue ticks were not easy to get. But now it looks as if anyone with $8 a month to spare will be able to buy one.

Because, after all, if you lose your top advertisers, you have to make that money up somehow, right?

Calculating: Elon Musk’s net worth cut nearly in half as Tesla stock prices dive

But if everyone can buy verification, then no one is actually verified, and that means that you can add even more fake accounts to this witch’s brew.

With no verification, short-staffed, morale among employees, advertisers, and users at an all-time low, with content moderation moderated, it is probably no surprise that Musk recently told those who are left on the sinking ship that . . . bankruptcy may be in Twitter’s future.

The man is a business startup genius for sure, but who knew that he was also gifted at shipwrecks?

By Steve Strauss

Steve Strauss is an in-demand speaker, attorney and the bestselling author of 18 books, including his latest,”Your Small Business Boom.” Named by SCORE as the top small-business champion in the country, you can learn more about Steve and the Strauss Group at MrAllBiz.com, get more tips at Planet Small Business and connect with him on Twitter at @SteveStrauss and on Facebook at PlanetSmallBusiness

Sourced from USA Today

By Jason Aten

Twitter has plenty of problems, but this isn’t solving any of them.

lon Musk has an interesting way of making sure the world knows exactly how hard he’s working. On Monday, he tweeted that he would be working and sleeping at Twitter’s San Francisco headquarters until the “org is fixed.” I guess he thinks the ultimate measure of dedication to your work is that you never leave the office–not even to sleep.

Maybe that’s just how Musk likes to work. Perhaps it makes him feel like he’s getting things done, or that there’s too much to do to waste time sleeping. After the chaotic last few weeks, I think he could use a good night’s sleep. It might help him reconsider a few of his worst ideas for the $44 billion toy he now controls.

It’s not the first time Musk has felt like it was important to make sure people know he sleeps at the office. When Tesla was trying to launch the Model 3, Musk said he slept on the factory floor during what he has described as the most difficult period of his life. I would agree that sleeping on a factory floor would be less than enjoyable.

The thing is, Musk seems to think that “working all the time” is the same as “making it better.” I think we can all agree that’s not always true. Doing lots of things is not necessarily the same as doing the right things. So far, I think many people outside of Musk’s inner circle would say Twitter is not “better” than the day he bought it.

Yes, Twitter was kind of a mess under the previous owners, and it has never been a particularly good business. It’s small, relative to its social-media peers, and it doesn’t make very much money (about $4 billion a year compared to Facebook’s $117 billion last year). But it wasn’t at imminent risk of going bankrupt, something Musk now says is on the table.

Perhaps Musk is trying to motivate Twitter’s remaining employees to double down on his vision for the company. The thing is, it’s not clear anyone has any idea what Musk’s vision is for Twitter. Aside from changing what seem to be Musk’s personal pet peeves with the platform, there is no coherent strategy to turn it into something better.

Musk has said the reason he wanted to buy Twitter in the first place was to fix the problem with bots and spam. Instead, he just sold a blue check mark to any troll willing to pay $8. Also — and this is the most important point — sleeping on the floor isn’t going to fix any of what’s wrong with Twitter.

Look, I think that there is a period in the life of every startup where the founder spends an unhealthy amount of time willing his or her company to survive by the sheer force of his or her own determination. They give up sleep and showers and eating because they are all-in on building a company. There is something admirable about the level of dedication and perseverance that comes with turning an idea into a business.

Twitter, however, is not a startup. It’s a 16-year-old company with a few thousand employees. And it’s now owned by the wealthiest man on earth. It might not be profitable, but it’s far from the sleep-on-the-floor stage. If Musk’s goal is to motivate his employees with a sense of urgency, he’d be better off rallying them around some kind of vision.

Actually, the thing that Musk could do right now to make Twitter better, both for the users as well as the people who work there, is to simply stop making it worse. Stop with the crazy timelines to ship features that haven’t been thought through to their logical conclusion.

Stop trying to recoup all of the money you blew on your new toy with one major change. Stop threatening to fire people if they don’t meet your unreasonable deadlines. Stop firing the people who actually understand how to run, well, Twitter.

The things that have gotten worse under Musk’s leadership are all in service of a problem he created. He’s tried a number of things–like selling the blue check–none of which have made Twitter any better, and none of which have actually worked to do what Musk says he wants to do, which is to generate more revenue to pay the massive amount of debt he took on when he overpaid for the company last month.

Also, there’s the fact that Musk is the CEO of three other companies, one of which is publicly traded, which means Musk has an obligation to shareholders. Spending all night playing with his new toy is probably not the best way to fulfill that obligation.

Fixing Twitter is a great idea. Sleeping on the floor until it’s fixed is a terrible idea.

Feature Image Credit: Getty

By Jason Aten

Sourced from Inc.

By Douglas A. McIntyre

Many people who use Twitter the most frequently recently stopped using it at all. This presents new owner Elon Musk with a problem he may be unable to solve. The financial results needed to support the deal’s debt could deteriorate instead of improving.

Twitter Inc. (NYSE: TWTR) is losing its most active users, internal documents show. According to Reuters, “heavy users” create about nine of ten tweets each month. Heavy users also number about 10% of users, and they generate about 50% of Twitter’s revenue. Reuters reports that the information comes from a report titled “Where Did the Tweeters Go?”

The best reference for the effects of this problem is Twitter’s quarterly financials. Twitter’s revenue was $1.2 billion in the most recently reported quarter. Even a drop of $100 million would drive Twitter well into the red. Advertising revenue already has started to decline because of the recession’s impact on marketing budgets.

Musk may have only one choice to offset the drop in revenue. There are rumors he could cut as many as half of Twitter’s employees. This would mean the company could not monitor bad actors. And the effect on morale would be harsh enough for the best people left to seek jobs elsewhere.

Twitter’s annual debt service may be in the hundreds of millions of dollars. Financial firms that supported Musk’s ownership are already concerned they will take huge losses. If the Reuters report is accurate, this is a certainty.

It may be that the worst of Twitter’s multiyear slide began to doom its future as a growth company. That growth is all that has supported its stock, which has dropped by double-digit percentages this year. The only thing that has kept it from collapsing is Musk’s buyout.

Musk tried to pull out of the Twitter deal, and that would have cost him over $1 billion. Now, that sum seems cheap compared to what the company will lose in the future.

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By Douglas A. McIntyre

Sourced from 24/7 Wall St

Elon Musk discussed his stance on what types of content should be allowed on Twitter Inc.’s social network, saying that people should be allowed to say “pretty outrageous things” but that the platform doesn’t have to give those posts reach.

Musk elaborated on his beliefs Thursday during an all-hands gathering at Twitter, according to staff who participated in the virtual meeting. It marked the first time the billionaire, who is chief executive officer of Tesla Inc., has addressed Twitter employees since agreeing in late April to buy the company for $44 billion.

Twitter needs to allow more space for people to say whatever they want, Musk said, as long as it doesn’t violate the law. But he added that the company needs to balance that by making sure people “feel comfortable” on the service, otherwise they won’t use it, according to people familiar with the discussion. His goal is to expand Twitter’s user base to 1 billion users, he said. The company had about 229 million daily active users as of March.

Employees who attended the meeting said Musk—who attended the video call wearing a white button-down shirt and appeared to be joining from his phone—also talked about possible product changes, including the idea that users should have to pay to be verified as a real human user, through a tool like subscription service Twitter Blue. He also proposed that Twitter use verification as a way of ranking content on the platform. His goal is to “maximize usefulness of the service,” Musk said.

When asked about potential layoffs, Musk didn’t dismiss the idea, saying that Twitter “needs to get healthy.”

“Anyone who is a significant contributor should have nothing to worry about,” he added.

Twitter started allowing full-time remote work more than two years ago, and Musk was asked multiple questions at the meeting about the staff’s future ability to keep working from home. Musk said that the priority would be for people to work together in person, but if someone is “exceptional at their job” then it’s possible for those people to continue working remotely.

Many employees posted in an internal Slack channel as the conversation unfolded, and Musk’s comments about remote work being reserved for “exceptional” workers prompted a number of heated replies, according to people with knowledge of the situation.

Musk wasn’t directly asked and didn’t address the question of whether he is committed to buying Twitter. He has created concern over recent weeks that he was no longer interested in acquiring Twitter, or might want to lower the per-share price. First he said he wanted to put the deal “on hold” while he investigated the number of bots on the service, and later he sent a formal letter to Twitter executives saying he might walk away from the deal if the company didn’t do more to prove the size of its user base.

The Tesla CEO, who is also the world’s richest person, has publicly criticized Twitter’s products, executives and policies since striking the deal agreement, frustrating some employees who are concerned that he doesn’t understand the complexities of running a large social networking company.

Musk reiterated that he’s not against advertising as a model, noting that it’s very important to Twitter’s business, but that ads and subscriptions are both key to boosting revenue. He said ads should be entertaining, and he doesn’t want to let businesses advertise “bad products.” He told a story about how he recently bought a “scammy product” from a YouTube ad and it didn’t work as advertised.

“That’s totally not cool,” Musk told employees.

Musk was also asked if he plans to take the CEO role at Twitter. He didn’t give a clear answer, saying he’s not hung up on titles, but does want to “drive the product in a particular direction.”

“There’s a lot of chores if you’re the CEO,” he said. “I don’t really care what the title is, but obviously people do need to listen to me.”

By Kurt Wagner, Edward Ludlow, Maxwell Adler and Bloomberg

Sourced from Fortune

By Jason Aten

At Tesla, the bar is very high.

Elon Musk finally sat down for a question and answer session with Twitter employees. Considering the overall level of drama surrounding Musk’s deal to buy Twitter–including whether he intends to complete the sale at all–the meeting comes at a particularly tense time for those employees.

Then there are Musk’s controversial views on everything from free speech to spam bots to–well–everything. You might imagine it was quite an interesting conversation. It turns out, you don’t have to imagine.

Vox published a leaked transcript of the 60-minute conversation, during which Musk shared thoughts on a range of topics. One of them, in particular, caught my attention.

You might remember that earlier this month, Musk sent an email to his executives requiring them to show up to the office for “a minimum of 40 hours” a week. At the time I wrote that it makes sense leaders should be expected to lead by example.

“The more senior you are, the more visible must be your presence,” Musk wrote in the email, which was shared on Twitter. Still, I got a lot of emails along the lines of “remote work is the future, and any company that doesn’t let everyone work from anywhere they want is going to surely fall apart and lose all of its employees,” and “you have no idea what you’re talking about, you’ve obviously never worked remotely.” Which, I guess is entirely true, except for the part where I’ve been working remotely for years.

Also, Tesla makes cars, which is fundamentally different from an accounting firm or an independent software company, or every other company that doesn’t require building complex products in giant factories.

During the town hall, Musk elaborated:

There are some roles at Tesla where the work can be done remotely, like, say, software or design. I think that’s still a case where you want to aspire to do things in person, but if somebody is exceptional at their job, then it’s possible for them to be effective, even working remotely.

That makes perfect sense. Let’s call it the Elon Musk Rule. How do we decide if it makes sense to let someone work remotely? It’s only seven words: If somebody is exceptional at their job.

The bar, according to Musk, is whether they are “an excellent contributor.” If so, “they’re allowed to work remotely,” he says.

If your job doesn’t require your physical presence, and you’re really good at your job, it’s worth it to everyone to let you continue working remotely. If not, or if your role is, say, working on an assembly line, you’re probably going to have to keep coming to the office.

Of course, that begs the question of why the people who still have to come to work in the office have a job at all. If they aren’t excellent contributors, I’m not sure why any manager would want to keep them around.

I suspect, however, that the real key is whether the benefit to the company outweighs any possible drawback to not having that person in the office. I think that what Musk is saying is that they have to be one of the very best contributors.

That’s actually a really useful rule for every leader to consider. If you haven’t already figured out where the balance is between the benefit of letting your employees work remotely and the cost in terms of collaboration, you’re doing it wrong.

Let’s be completely honest–working remotely is a luxury. It just is. To have a job that you can do from anywhere you have an internet connection isn’t normal. It’s an incredible benefit. It means you have more flexibility and choice over your work environment and schedule. It means you don’t have to spend time commuting to an office. It means you get to have a desk next to a window looking out into your backyard where your kids are kicking a soccer ball into a net.

At the same time, for a lot of companies, allowing employees to work remotely is a net positive. They are more productive, happier, and more loyal to your company because they have more control over how work fits into their life. There’s also the fact that you broaden your talent pool dramatically when you don’t require people to move to Texas or California, or wherever your office is located.

The point is that every leader should be considering the trade off between the needs of the business and the desires of their team to have flexibility over their work environment. All of those things are important to consider against what you lose in the ability to build relationships and collaborate.

For Musk, that’s a high bar to pass. It might be lower for your company, but the point is, you should know exactly where it is.

Feature Image Credit: Elon Musk. Photo: Getty Images

By Jason Aten

Sourced from Inc.

By Alex Hammer For Dailymail.Com

  • The all-hands meeting was set to start at 9 am PT but held an hour late 
  • The meeting, a Q&A, saw Musk speak to 7,500 employees from a shakily held smartphone, which he looked to be holding in his hand. 
  • Musk proposed prospective policies such as having users pay for verification 
  •  The CEO said that only ‘excellent’ contributors are entitled to work from home
  • He was not asked by staffers about his commitment to the looming Twitter deal 

Elon Musk spoke to staffers at Silicon Valley tech giant Twitter for the first time Thursday, in a virtual meeting that saw the outspoken exec set plans for the company ahead of his $44 billion takeover.

The all-hands meeting, held just after 9 am PT, saw Musk speak to 7,500 employees from a shakily held smartphone, which he looked to be holding in his hand.

Arriving ten minutes late, Musk, 51, utilized a freewheeling Q&A format for the conference, where he addressed topics ranging from free speech, layoffs, and his preference for in-person work.

Musk also mused about the existence of aliens and other space civilizations during the hour-long talk, and affirmed his stance that the social media company should strive to help ‘civilization and consciousness.’

Musk also addressed plans to take the position of CEO of the company ahead of the planned takeover, as well as his own political stance.

It was the billionaire’s first interaction with the company’s thousands of rank-in-file workers, whom he will likely soon take charge of if his buyout proves successful.

Elon Musk spoke to staffers at Silicon Valley tech giant Twitter for the first time Thursday, in a meeting that saw the exec set plans for the company ahead of his $44 billion takeover

It was the billionaire¿s first interaction with the company's thousands of rank-in-file workers, whom he will likely soon take charge of if his buyout proves successful

It was the billionaire’s first interaction with the company’s thousands of rank-in-file workers, whom he will likely soon take charge of if his buyout proves successful

Reporters said Musk addressed topics ranging from free speech, layoffs, and his preference for in-person work during the hourlong call, held Thursday morning

Reporters said Musk addressed topics ranging from free speech, layoffs, and his preference for in-person work during the hourlong call, held Thursday morning

The Musk-led meeting, much like the man himself, served as an amalgam of both humour and substance.

In it, the South African mogul set the lofty goal of growing the site’s userbase to 1 billion monthly/daily active users – more than four times its current number of users.

The company said in its Q1 2022 earnings that it had 229 million users as of March.

While outlining a plan to achieve that number, Musk declared that the social media would only be truly successful if it can somehow further civilization and collective consciousness, he said.

He further told staff that he felt advertising should remain important for the company – contradicting previous assertions that the site should not run ads, Reuters reported.

‘I think advertising is very important for Twitter,’ Musk said. ‘I’m not against advertising. I would probably talk to the advertisers and say, like, “hey, let’s just make sure the ads are as entertaining as possible.”‘

While he said he wants ads to be entertaining, Musk proclaimed that he would not allow people to advertise ‘bad products’ that do not deliver on makers’ promises.

Musk, who has described himself as a moderate in recent years but has showed increasingly right-wing views in recent months, was then asked by staffers at the notoriously progressive company about his political views, which have seemed to shift as of late

Musk responded by reiterating that he supports ‘moderate politics’ and that he’s ‘pretty close to center.’

He added that he wants to maintain users’ free speech on the platform, by allowing extreme or ‘outrageous’ views on their social media – as long as they are within the bounds of the law.

Musk went on to say that he has voted Democratic at every election until this week, when he cast a ballot for Republican Texas Rep. Maya Flores – an assertion he had already made on the platform Wednesday.

Meanwhile, world's richest man Musk is currently embroiled in a months-long deal to but Silicon Valley social media giant Twitter for roughly $44 billion - and his stark anti-remote sentiments would likely fly in the face of the company's more relaxed work from home rules

Meanwhile, world’s richest man Musk is currently embroiled in a months-long deal to but Silicon Valley social media giant Twitter for roughly $44 billion – and his stark anti-remote sentiments would likely fly in the face of the company’s more relaxed work from home rules 

Just hours before, Musk announced on the platform that he was leaning toward Conservative Florida Gov. Ron DeSantis as a potential next president, and predicted a ‘red wave’ would hit the country come November for midterm elections.

Musk, a staunch libertarian, went on to posit that making Twitter a paid service may prove beneficial to the company.

He said that one of his goals was to make the platform too expensive for foreign entities to feasibly deploy armies of bots – such as those used by Russian agents on the platform to influence the 2016 presidential election – to influence public opinion.

The conversation then turned to Musk’s view on remote working – a subject that seemed to be on the top of the minds of staffers at the meeting, which was moderated by a Twitter executive.

Musk has previously said he would fire Tesla employees if they did not work at least 40 hours a week in their respective offices.

Musk has also hit out against remote working policies in recent months, blasting Americans for ‘trying to avoid going to work at all’ – in contrast to workers in China who stay at the factory ‘burning the 3am oil’.

In a surprising exception, Musk said that only “excellent contributors” should be permitted to work from home and that too many people were dwelling on the idea of remote work.

Meanwhile, as a private company, Musk said that Twitter would have a similar compensation structure to that of SpaceX, offering stock and options awards and liquidity windows every six months.

An employee then asked if the businessman desired to take the position of CEO if the deal – which has been approved but put on pause over Musk’s concerns of the number of fake or spam accounts on the service – does go through.

Musk, however, seemed to brush away the question with a non-answer, saying that he’s not that hung up on titles but does want to ‘drive the product in a particular direction.’

He went on to cite the level of responsibility the role demands, and the ‘chores’ CEOs typically have to deal with.

And while he said that he doesn’t really care what the title is, the mogul went on to assert that people do need to listen to him if the deal goes through.

Then, in a bizarre turn, the conversation turned to extraterrestrials, sources who attended the meeting said.

According to insiders, Musk – going on a tangent – said conceded he hasn’t seen actual evidence of aliens, but added that does not mean they do not exist.

‘I have seen no actual evidence for aliens,’ the Tesla and SpaceX CEO reportedly said.

On the more serious topic of layoffs, Musk said that any nixings would be considered on a performance basis.

In response, employees reportedly wrote in a Slack chatroom meant to send in prospective questions to be approved by the presiding moderator, CMO Leslie Berland, that many of their worries about layoffs, remote work, and diversity measures were confirmed during Musk’s spiel.

Employees reportedly flooded the chatroom with memes where they jokingly branded themselves ‘exceptional’ to fit in with Musk’s proposed remote policy, and complained that Musk was not providing any useful answers on his vision for the company.

According to a source who spoke to CNBC, the majority of the reactions on the Slack messaging board were negative in nature.

The meeting did not see Musk address his commitment to the Twitter deal, which has yet to be finalized.

Sources reportedly said he was not asked the question.

The Tesla Boss has been complaining about fake accounts or bots on the Twitter platform and said that this has complicated his bid to purchase the company for $44billion.

Musk claimed he wanted to pause the deal to verify that false or spam accounts represented fewer than 5 percent of the company’s 229 million users during the first quarter.

‘My offer was based on Twitter’s SEC filings being accurate. Yesterday, Twitter’s CEO publicly refused to show proof of <5%. This deal cannot move forward until he does,’ he said.

Musk has speculated that bots could make up at least half of Twitter’s users, more than 10 times the company’s official estimate – an issue that he repeatedly reiterated during Thursday’s discussion.

The tweet caused Twitter’s stocks to nosedive since his deal was announced, as analysts speculated that Musk is trying to negotiate a lower purchase price or pull out of the agreement entirely.

He is currently being investigated by the SEC for those claims.

Twitter shares climbed a bit during the meeting, and and are up 0.8 percent from Wednesday’s close. Tesla’s stock, meanwhile, is still down 7.8 percent, as many question if the mogul can successfully steer three companies ahead of the looming Twitter deal – which will cost Musk a cool $1billion if he backs out.

The SpaceX CEO has seemingly taken a break from running his businesses as the deal sits in limbo, spending time with his new girlfriend, Australian actress Natasha Bassett.

he couple enjoyed a low-key lunch in the billionaires paradise of St Tropez on Monday.

The pair were seen enjoying a meal at the Cheval Blanc hotel, where rooms cost upwards of $1,300-a-night, a drop in the ocean for the world’s richest man.

Musk, and Bassett, the CEO’s youngest girlfriend yet at 27, sat in full view of the hotel’s pool and bathers.

The couple are believed to have started dating in February this year, when they were spotted getting off Musk’s private jet in L.A.

Musk welcomed his second child with ex-girlfriend Grimes in December last year via surrogate. They called quits on their romance two months earlier in September.

Musk has been in the South of France for the last week attending galas and weddings

Musk has been in the South of France for the last week attending galas and weddings 

The pair chatted, drank wine and ate fries as they caught up in between events in the busy riviera hotspot
The pair chatted, drank wine and ate fries as they caught up in between events in the busy Riviera hotspot
The pair chatted, drank wine and ate fries as they caught up in between events in the busy Riviera hotspot 
Elon Musk and Natasha Bassett saunter bathers who were oblivious to the world's richest man

Elon Musk and Natasha Bassett saunter bathers who were oblivious to the world’s richest man

By Alex Hammer For Dailymail.Com

Sourced form MailOnline