google search


By Nilay Patel

Google turns 25 this year. Can you imagine? It’s only 25 — yet it’s almost impossible to recall life without being able to just Google it, without immediate access to answers. Google Search is everywhere, all the time; the unspoken background of every problem, every debate, every curiosity.

Google Search is so useful and so pervasive that its overwhelming influence on our lives is also strangely invisible: Google’s grand promise was to organize the world’s information, but over the past quarter century, an enormous amount of the world’s information has been organized for Google — to rank in Google results. Almost everything you encounter on the web — every website, every article, every infobox — has been designed in ways that makes them easy for Google to understand. In many cases, the internet has become more parseable by search engines than it is by humans.

We live in an information ecosystem whose design is dominated by the needs of the Google Search machine — a robot whose beneficent gaze can create entire industries just as easily as its cool indifference can destroy them.

This robot has a priesthood and a culture all to itself: an ecosystem of search-engine-optimization experts who await every new proclamation from Google with bated breath and scurry about interpreting those proclamations into rituals and practices as liturgical as any religion. You know why the recipe blogs all have 2,000 words of copy before the actual recipe? The Google robot wants it that way. You know why every publisher is putting bios next to author by-lines on article pages? The robot wants it that way. All those bold subheadings in the middle of articles asking random questions? That’s how Google answers those questions on the search results page. Google is the most meaningful source of traffic on the web, and so now the web looks more like a structured database for search instead of anything made for actual people.

And yet, it keeps working. Google is so dominant that the European Union has spent a decade launching aggressive interventions into the user experience of computers to create competition in search and effectively failed… because our instinct is to always just Google it. People love asking Google questions, and Google loves making money by answering them.

And yet, 25 years on, Google Search faces a series of interlocking AI-related challenges that together represent an existential threat to Google itself.

The first is a problem of Google’s own making: the SEO monster has eaten the user experience of search from the inside out. Searching the web for information is an increasingly user-hostile experience, an arbitrage racket run by search-optimized content sharks running an ever-changing series of monetization hustles with no regard for anything but collecting the most pennies at the biggest scale. AI-powered content farms focused on high-value search terms like heat-seeking missiles are already here; Google is only now catching up, and its response to them will change how it sends traffic around the web in momentous ways.

That leads to the second problem, which is that chat-based search tools like Microsoft’s Bing and Google’s own Bard represent something that feels like the future of search, without any of the corresponding business models or revenue that Google has built up over the past 25 years. If Google Search continues to degrade in quality, people will switch to better options — a switch that venture-backed startups and well-funded competitors like Microsoft are more than happy to subsidize in search of growth, but which directly impacts Google’s bottom line. At the same time, Google’s paying tens of billions annually to device makers like Apple and Samsung to be the default search engine on phones. Those deals are up for renewal, and there will be no pity for Google’s margins in these negotiations.

On top of that, the generative AI boom is built on an expansive interpretation of copyright law, as all of these companies hoover up data from the open web in order to train their models. Google was an original innovator here: as a startup, the company aggressively pushed the boundaries of intellectual property law and told itself and investors that the inevitable legal fees and fines were simply the cost of building Search and YouTube into monopolies. The resulting case law and settlement deals created the legal architecture of the web as we know it — an information ecosystem that allows for things like indexing and the use of image thumbnails without payment.

But the coming wave of AI lawsuits and regulations will be very different. Google won’t be the scrappy upstart pitching an obviously world-altering utility to judges and regulators who’ve never used the internet. It is now one of the richest and most influential corporations in the world, a fat target for creatives, politicians, and cynical rent-seekers alike. It will face a fractured legal landscape, both around the world and increasingly in our own country. All of that early Google-driven internet precedent is up for grabs — and if things go even slightly differently this time around, the web will look very different than it does today.

Oh, and then there’s the hardest challenge of all: Google, famously scattershot in its product launches and quick to abandon things, has to stay focused on a new product and actually develop a meaningful replacement to search without killing it in a year and starting over.

This is not a prediction of imminent doom, or any particular doom at all: Google is a well-run company full of very smart people, and Google and Alphabet CEO Sundar Pichai is as thoughtful and sharp as any leader in tech. But it is a dead-certain prediction of change — these are the first serious challenges to search in two decades, and the challenges are real. The extent to which Google Search might change as the company reacts to those challenges is enormous, and any change to Google Search will alter our relationship to the internet in momentous ways. And yet, the cultural influence of Google Search is invisible to most people, even as Search arrives at the precipice.

It’s easy to see the effect some tech products have had on our lives — it’s easy to talk about smartphones and streaming services and dating apps. But Google Search is a black hole: one of the most lucrative businesses in world history, but somehow impossible to see clearly. As Google faces its obstacles head-on, the seams holding the invisible architecture of the web together are starting to show. It’s time to talk about what 25 years of Google Search has done to our culture and talk about what might happen next. It’s time to look right at it and say it’s there.

We’re going to be doing that for the rest of the year in a series of stories that starts today with a look at Google’s influence over the media business — influence that led to something called AMP. We’ll also be looking at the world of SEO hustlers as the party comes to a close and take a look at the ecosystem of small businesses content-farming to stay afloat. We’ll show you how Google’s influence shapes the design of almost all the web pages you see, and investigate why it’s so hard to build a competing search engine.

For 25 years, Google Search has held the web together. Let’s make sure we understand what that meant before it all falls apart.

Feature Image Credit: Jason Allen Lee for The Verge

By Nilay Patel

Editor-in-chief of the Verge, host of the Decoder podcast, and co-host of The Vergecast.

Sourced from The Verge

By Michelle Hawley
Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google’s ranking factors.

The Gist

  • SEO best practices still matter. To show up in search engine results pages (SERPs), following search engine optimization (SEO) best practices is necessary.
  • Still Google’s world. Google dominates the global search engine market with 84% market share, making it crucial to consider in an SEO strategy.  
  • High-quality content. On-page SEO involves optimizing visible elements such as content, which should be relevant and high-quality, with expertise, authoritativeness and trustworthiness (E-A-T) guidelines in mind.

When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. And if you want to show up in said search engine results pages (SERPs), you’ll need to follow search engine optimization (SEO) best practices.

As we delve into best practices as of February 2023, our primary focus will be on Google. Why? Because it has dominated the global search engine market since its inception in 1997.

As of December 2022, Google held 84% of the search engine market — with runner-up Bing claiming nearly 9%.


The necessity of considering Google in an SEO strategy, whether for a single blog post or entire website.


Google doesn’t share its search volume data. But experts around the web estimate the search engine sees anywhere from 40,000 to 99,000 search queries every second. For one day, that could amount to more than 8.5 billion searches.

SEO, which companies use to maximize content marketing efforts, ultimately breaks down into three categories:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Let’s take a look at some core components of these three categories and how SEO professionals can aim to follow best practices.

On-Page SEO

On-page SEO, also called on-site SEO, refers to the optimization of elements that you can see on-page, such as:


Content is at the core of on-page SEO, and it’s what many people focus on when first optimizing their SEO strategy.

Relevance and quality are more important than any other Google ranking factor.

Google actively penalizes thin content that offers little to no value to searchers. While in the past it used to consider pages as a whole, it now looks at and ranks subsections within pages to match queries.

When you’re working on your content creation strategy or overall SEO strategy, consider these questions to determine if you’re headed in the right direction:

  • Do you have a target audience in mind that will find your content useful if they come directly to you?
  • Does your content demonstrate expertise that comes from firsthand experience?
  • After reading your content, will someone feel they’ve learned enough about the topic?

If you’ve answered yes to these three questions, you’re on the right track.

Some content worst practices to stay away from include:

  • Creating content specifically to attract people from search engines
  • Utilizing extensive automation to produce lots of content on a variety of topics
  • Summarizing what other content creators have said without adding additional value
  • Writing to meet a particular word count or because you’ve heard Google’s algorithm prefers a specific word count (it doesn’t)
  • Creating content that promises to answer a question that has no answer (for example, suggesting you know the release date of a movie that has no confirmed release date)

E-A-T Guidelines

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. This concept became a core part of Google’s algorithm in August of 2019 and continues to play a significant role today in evaluating content.

In Google’s Search Quality Evaluator Guidelines, E-A-T specifically refers to:

  • The expertise of the creator of the main content
  • The authoritativeness of the creator of the main content, the main content itself and the website
  • The trustworthiness of the creator of the main content, the main content itself and the website

E-A-T plays a part in websites of all types, including gossip columns, satire websites, forums and Q&A pages. How a website meets E-A-T guidelines will depend on the type of website. Some topics or industries will require less formal expertise than others.

For example, a news website with high E-A-T articles will convey journalistic integrity, contain factually accurate information and utilize robust policies and review processes with included sources.

A site containing scientific topics, on the other hand, should be created by people or organizations with the appropriate scientific knowledge or expertise and represent established scientific consensus.

When it comes to establishing E-A-T for your content, think about the page’s topic and what expertise is needed to achieve the purpose of that page.

Search Queries

Search queries are the words and phrases people use when using search engines or smart assistants. These words and phrases shift based on the search intent — the “why” behind the action.

Types of search intent include:

  • Informational: The searcher is looking for information, wants to answer a question or learn how to do something. The best way to target an information query is to develop high-quality, SEO-focused content that provides helpful and relevant information to the user. Position yourself as a source of information people can trust.
  • Navigational: The searcher is looking for a particular website or page. For example, they might type “YouTube” or “LinkedIn.” You can’t typically target navigational queries unless you own the specific website or page the person is looking for. But you can make sure you claim the top results spot for your brand’s own navigational query.
  • Transactional: With this search intent, the user wants to make a purchase. The query might include a brand, product or service name or a generic item, such as “coffee maker.” You can target these search queries with optimized product or service pages. You can also use pay-per-click (PPC) campaigns to target these search terms.

By understanding search intent — which might include keyword research to best understand which words the target audience uses — companies can better craft content to meet needs and win more readers.


You should include two types of links within your website or web page content: internal and external.

Internal links redirect to another page or piece of content on your website. For example, on an article about the latest chatbot trends, you might link to a related article about how chatbot technology works.

External links direct readers to a page that is not yours. These links should be highly relevant webpages or sites with high expertise, authoritativeness and trustworthiness (E-A-T).

Link building is also important — getting other websites to link back to your website or piece of content. These links signal to Google that your website is valuable enough to earn a citation, allowing content to rise in search rankings. We’ll talk more on these later, in off-page SEO strategies.


Visuals (videos, gifs, pictures, infographics, etc.) are a large part of online content.

If you plan to use visuals on your site or pages, you’ll want to ensure that they’re:

  • Large and high quality (beware of large image file sizes, however, which can cause slow loading)
  • Relevant to the content
  • Shareable
  • Placed high on the page
  • Have a relevant file name
  • Have alt text, which aids visually impaired users

If you’re using video content, include a video transcript. Not only will a transcript make your content more accessible, but it will also make videos more “scrapable” by search engine bots.

Meta Title & Meta Description

Your meta title (the alternative title that shows up on Google) tells search engines and searchers what your content is about and what keywords to focus on. This title should be relevant to your content, include at least one word or phrase from your keyword research and be no longer than 60 characters.

Search engines don’t factor meta descriptions into your ranking — but that doesn’t mean you should ignore it.

The meta description is the ideal place to let Google and searchers know what your page is about. As a result, you’ll see higher click-through rates.

URL & Slug

Including your keyword within the slug of the URL — the last part of the URL that identifies the unique page — is a small bonus to SEO. However, if you can’t do so in a sensible way, it won’t be a big hit against you.

Ensure that your slug matches the title of your content. For example, if your blog post is about customer experience, your URL might be: www.yourwebsite.com/blog/all-about-customer-experience

Another thing to keep in mind is that shorter URLs receive high click-through rates than longer ones. A shorter URL comes across as more trustworthy and authoritative to users.

Other best practices for URLs include:

  • Avoid using dates in your slugs (for example: “2022-customer-experience-best-practices”
  • Use the hyphen between words in your slugs

Off-Page SEO

Off-page SEO refers to optimization strategies that don’t involve the content on your website. Some of the most vital off-page SEO tactics include:

Link Building

As mentioned above, earning backlinks from other authoritative sites can position your website or web page as trustworthy and increase your rankings on Google.

You don’t want to get backlinks from any site. In fact, getting backlinks from link farms — a group of websites that all link to one another to increase organic search rankings — can result in a penalty from Google. Google also penalizes any site that gets caught paying for links.

Some link-building tips to turn to instead include:

  • Create high-value content that others want to share
  • Promote your content via social media, which leads others to sharing it
  • Submit your website to business directories
  • Promote your content via paid campaigns, which may lead others to link to it
  • Look for relevant content on other sites that contains broken links, and send an email with the suggestion to use your content as a replacement
  • Ask people in real life to share your website or content on social media

Brand Building

Google rewards well-known brands. And branded searches (your company’s name, domain name searches and product searches) will lead right back to your website.

Google offers a great tool, Google Trends, that allows people to track interest in a topic, such as a brand, over time. SEO professionals can also use this tool to track searches for specific products or services.

Social Media

Social media plays a big role in how people learn about brands, websites and content. As of 2022, there were 4.59 billion social media users worldwide — a number expected to grow to 5.85 billion by 2027.


Social media usage and its role in the SEO world.


You should have a presence on the social media channels that matter most to your target audience.

Some of the most popular social media platforms, as of 2022, include:

  • Facebook: More than 2.9 billion monthly active users (MAU)
  • YouTube: More than 2.5 billion MAU
  • Instagram: More than 1.4 billion MAU

Not only should your profile include pertinent information about your brand (what it does, where it’s located, contact methods, the website, hours for in-store operation, etc.), but you should also post original and engaging content regularly.

For instance, if you offer a specific product, you could create educational content on how to use that product or answers to frequently asked questions. You can also encourage user-generated content from your community.

Encourage users that read and engage with your social media content to visit your website or web content to learn more.

Technical SEO

Technical SEO is exactly what it sounds like — it refers to the technical aspects that play into your website and web pages, like page load speed and responsiveness.

Google Search Console is an ideal tool for monitoring and maintaining SEO health. It can measure traffic, generate reports, including a technical SEO report, and fix issues.

Technical SEO includes:

Site Speed

Loading performance is part of Google’s Core Web Vitals, which measures different aspects of the user experience. A website or page should only take 2.5 seconds or less to load the page’s main content.

To ensure fast website load speeds, you should:

  • Choose a fast hosting option
  • Choose a fast domain name system (DNS) provider
  • Keep the use of scripts and plugins to a minimum
  • Use small image files (without creating pixelization)
  • Minify your site’s code
  • Compress your webpages


As of the second half of 2022, mobile traffic accounted for more than half of global web traffic. Not only does a mobile-friendly design make for a better user experience, but it’s a significant ranking factor for Google.

If you’re unsure of your website’s mobile accessibility, you can use Google’s Mobile-Friendly Test.

Most brands accomplish mobile-friendliness by using a responsive web design, which adjusts itself automatically depending on the type of device a person is using.

Google also offers a guide on customizing website software for companies that use content management platforms (CMS) like WordPress, Joomla or Squarespace.

Beyond using a responsive design, companies should also pay attention to how content and assets behave on-page for mobile users. Layouts that shift when a person is trying to read content or interact with the page are a significant part of Google’s Core Web Vitals.

SEO professionals can monitor these movements with a metric called cumulative layout shift (CLS), which measures visual stability and quantifies how often these shifts occur. Core Web Vitals recommends that pages maintain a CLS of 0.1 or less.

XML Sitemaps

An XML sitemap helps search engines understand your web pages while crawling them. It tells them:

  • Exactly where each page is
  • When a page was last modified
  • Which pages hold the most priority
  • How frequently a page is updated

Some hosting platforms create an XML sitemap automatically. If your chosen platform does not, you’ll want to look into using an XML sitemap generator.

Site Indexing

Google Search Console allows you to submit your website’s XML sitemap for site indexing. (Bing also has a version of this tool called Bing Webmaster Tools.)

These tools also track the general SEO performance of your site, allowing you to:

  • Test your site’s mobile-friendliness
  • Access search analytics
  • View backlinks to your site

Search in 2023: SEO Strategy Remains Top Priority

People want content that is high-quality and relevant to them. If you want to appear in their search results, it’s essential to pay attention to changing SEO trends and tactics.

Google continually updates its algorithm, meaning how they rank your site or content will depend on your use of the latest SEO strategies. With the latest tips above, you can ensure your content meets essential Google ranking factors and shows up in search results for your target audience.

By Michelle Hawley

Michelle Hawley is an experienced journalist who specializes in reporting on the impact of technology on society. As a senior editor at Simpler Media Group and a reporter for CMSWire and Reworked, she provides in-depth coverage of a range of important topics including employee experience, leadership, customer experience, marketing and more. With an MFA in creative writing and background in inbound marketing, she offers unique insights on the topics of leadership, customer experience, marketing and employee experience. Michelle previously contributed to publications like The Press Enterprise and The Ladders. She currently resides in Pennsylvania with her two dogs.

Sourced from CMSWIRE


The more technical aspects of this indispensable tool shouldn’t derail your content marketing efforts. How to ensure that doesn’t happen.

According to GrowthBadger, more than 3 billion blog posts are published each year. In the U.S. alone, some 31 million bloggers post at least monthly. For many businesses and influencers, this tool has become a cornerstone, helping drive web traffic and brand awareness and greatly influencing sales.

Of course, there’s more to a successful post than typing thoughts in a Word document. The process is surprisingly tech-heavy, and ensuring that these technical aspects are functioning properly is key to providing an enjoyable reading experience.

1. Use Google Search to Find SEO Keywords

Search engine optimization is heavily focused on using relevant keywords to improve search rankings. Topics chosen for blog entries should be relevant to the site as a whole, so you can naturally include the keyword in the title and content of the blog. And while you aren’t going to get much traction with short keywords like “shoes,” long-form keywords can be a powerful way to strengthen SEO rankings.

Fortunately, you don’t have to do tech-heavy research to find them. As best-selling author and podcaster Jeff Goins recommends in a recent blog entry, “Use Google Suggest, also called autocomplete. When you start typing a word into Google and it fills in the rest of the search for you, this is Google Suggest at work. Before you finish, you’ll see phrases that pop up as most relevant (and the occasional ridiculous results). Start here before getting into more advanced forms of keyword research.”

2. Use Plugins to Incorporate Extra Features

If you’ve spent much time scrolling through blogs, you’ve doubtless seen a wide variety of added features besides text: video embeds, social share features, interactive polls and contact forms are just a few used to make content more engaging. While this process may seem complex, it can be done via user-friendly plugins that allow you to take more of a “drag and drop” approach to formatting.

Regardless of which platform you use to host or create your blog, a variety of plugins or widgets can streamline the user experience and help a site appear more professional and user-friendly. The task is then to consider which features would be most beneficial to your audience, as well as which ones will enhance a particular post.

3. Engage New Visitors by Pinning High-Performing Content

As Jesse Schoberg writes for DropInBlog, “A visitor to your site will probably enter by way of one of your many blog posts. They then click around your site and see what else you have and are bombarded with information. A pinned post can serve as a great entry point into your site. You can pin the post with the highest conversion rate at the top or just a general post introducing the site to your user. The pinned post functions the same way a sign on a storefront would. It should be something inviting or exciting to entice your reader further into your site.”

You can look at your website metrics to identify posts with higher performance metrics, such as views, shares or comments, and/or select according to what you think would be the most interesting to your readers (such as a contest or giveaway), or evergreen content that serves as a strong introduction to your business.

4. Let Coding Happen in the Background

There are a variety of platforms for hosting a purely blog-oriented website, some of which can add blog content to a pre-existing website, and you don’t have to engage an IT team to make this happen. Many platforms use drag-and-drop design functions, or give you the ability to copy and paste a specific code to make the appropriate update. In using these tools, the coding aspect of a blog essentially happens in the background. This not only ensures that text, images and other content looks right when it’s published, it also ensures that transferring a blog post to the live version of your site doesn’t mess things up elsewhere. The key is selecting a platform with publishing and editing features that you are comfortable with based on your level of tech expertise.

5. Make Sharing Easier

Sharing blog content is key to reaching and growing a target audience. As noted previously, a widget can enable readers to share content they enjoy through their own accounts, and the use of other automation tools streamlines the process of sharing content through your own social media accounts.

By ensuring that blog content is automatically shared to your accounts after it’s published, you don’t have to worry about the technical aspect of correctly copying the link and scheduling an attractive post for social media. By automating this process, you can spend more time focused on creating material that will compel followers to click.

When all the technical aspects of a blog are properly in place, you don’t have to worry about glitches and errors disrupting the reading experience. You can have confidence that content will be delivered to readers in a compelling manner, while also providing opportunities for them to easily share it with those in their circle.


Sourced from Entrepreneur

By Lane Ellis

Here’s What B2B Content Marketers Will be Investing in Next Year
69 percent of B2B content marketers have said that videos will be their top area of content marketing investment in 2022, with 61 percent saying that events will lead their investment areas next year, while 57 said that owned-media assets will top their content marketing spending in 2022 — two of several statistics of interest to digital marketing contained in recently-released survey data. MarketingCharts

New LinkedIn data shows how gen Z is recalibrating the norms of work
Gen Z comprises the fastest growing audience demographic on the LinkedIn (client) platform, with 63 percent visiting the Microsoft-owner professional network at least once a week, and 74 percent saying they use LinkedIn to learn new skills, according to newly-released report data. . The Drum

YouTube gives dislikes the thumbs-down, hides public counts
Google’s YouTube video platform has done away with the default display of thumbs-down count data, moving instead to make that information available only as private feedback to video content publishers, in an effort to foster more respectful interactions between creators and video viewers, YouTube recently announced. The Verge

B2B Buyers Say They’re Engaging Salespeople Late in the Process, But Are Open to Doing So Earlier
The solution identification stage is the most frequent point of first engagement B2B buyers use with sellers, followed by the identification and clarification stage, with the evaluation of solutions phase rounding out the top three first engagement points, according to newly-released survey data of interest to online marketers. MarketingCharts

2021 November 19 Statistics Image

Making the Business Case for Your Marketing Budget
Building a collaborative relationship with corporate suite peers is a leading way to make the case for marketing budgets, and the Harvard Business Review looks at how CMOs can show the effectiveness of marketing in driving business, using data, trust, and more. Harvard Business Review

Massive CTR Study Reveals Actionable Insights
Differences in Google search desktop and mobile click-through-rate (CTR) insights garnered from 750 billion impressions are featured in newly-released third-party study data, which reveal that in the business and industrial sectors more searches for business-related content are conducted on mobile devices than on traditional desktops. Search Engine Journal

LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Microsoft-owned LinkedIn has undergone testing of specialized business product pages on the platform, as part of ongoing efforts to increase engagement between members, brands, and brand product development teams, the social network recently announced. MediaPost

25% of marketers cite sustainability as ‘general goal’ rather than employ specific metrics
Gauging the success of sustainability efforts is a top challenge among marketers, with some 42 percent having said that they need to make new technology investments in the area, according to recently-released survey data of interest to digital marketers. The Drum

ON24 teams up with HubSpot in app marketplace
B2B users will be able to better integrate the features of the HubSpot platform and cloud-based hybrid engagement service ON24, with new event data-sharing options available in a forthcoming upgrade to the platforms, ON24 recently announced. MarTech

Budgets Show Spending Across All Social Networks: Trends For 2022
Facebook, Instagram, and LinkedIn are the three top social media platforms when it comes to effectively reaching business goals, according to Hootsuite’s newly-released annual social trends report, which has also shown that younger people are increasingly using social networks to research brands instead of traditional search engines. MediaPost


2021 November 19 Marketoonist Comic Image

A light-hearted look at the “inflation, shrinkflation, and skimpflation” by Marketoonist Tom Fishburne — Marketoonist

Instagram is Paying Up to $35,000 to Lure Creators Away From TikTok — PetaPixel

Atari Unveils New Logo, Games, And More For 50th Anniversary — Forbes


  • Lee Odden — 5 Questions 4 With Lee Odden — Demandbase
  • Lane R. Ellis — What’s Trending: Embrace Your Inner Tinker — LinkedIn
  • Lee Odden — Membership Update Fall 2021 [Digital Marketing Institute] — Digital Marketing Institute

Have you found your own top B2B marketing news from the past week? Please drop us a line in the comments below.

Thanks for taking the time to join us for the week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

By Lane Ellis

Sourced from TopRank Marketing

By Harish Jonnalagadda

fter what feels like an eternity, Google is bringing dark mode to Google Search for the desktop. The update is now rolling out globally, and like most server-side changes, you don’t have to do anything to receive it — you should automatically see the toggle to enable dark mode in the Search settings.

So if you’ve been waiting for a while to switch to dark mode in Google Search for desktop, here’s how you can do so right now.

How to enable dark mode in Google Search for desktop

  1. Go to Google Search and perform a query. I searched for Google.
  2. Navigate to the Settings icon (the gear icon on the right).

  1. You should see a toggle at the bottom of the settings to enable dark mode. Toggle Dark theme to enable dark mode in Google Search for desktop.

That’s all there is to it. If you want granular control or want Google Search to update its colour scheme based on your system theme, you can do so. Go to the Settings icon, select Search settings, and go to the Appearance tab that’s located on the left. In this section, you’ll see three options:

  • Device default: Matches the colour scheme of your device
  • Dark: Light text on a dark background
  • Light: Dark text on a light background

Select one of the options and hit Save to save these settings for your Google account. Doing so will save the preferences across devices.

With dark mode enabled, Google Search switches to a dark background with white text and blue accents for the links and buttons. There’s significantly less strain on your eyes, and it makes a huge difference in day-to-day use.

I’ve been using the Dark Reader extension in Chrome for a few years to get dark mode in Google Search for the desktop. Google rolled out dark mode a long time ago on the best Android phones, and while it took its time bringing the feature to desktop users, it is great to see that it is finally here.

Google says the feature will roll out over the coming weeks, so if you don’t see the option just yet, hang tight; it shouldn’t be too long before you can start using dark mode on Google Search for the desktop. With Google Search now getting the feature, it shouldn’t be too long before we see dark mode make its way to Drive, Maps, and other Google services on the desktop.

Feature Image Credit: Harish Jonnalagadda / Android Central

By Harish Jonnalagadda

Sourced from androidcentral


By Abner Li

Google’s latest Search improvement is a “new system of generating titles for web pages” that better describes what a result is about.

One of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages. That’s why Google Search works hard to provide the best titles for documents in our results…

Google wants the main part of a search result — in between the domain/URL and summary — to be “more readable and accessible.” Introduced last week, the company says testing has shown that this new system is “preferred by searchers.”

The previous approach saw page titles possibly change based on the search query entered by users. This new system produces “titles that work better for documents overall.” As such, different page names will “generally” no longer occur.

Another aspect of this updated page title system sees Google place emphasis on text that “humans can visually see when they arrive at a web page.” Other page text and “text within links that point at pages” might also be factored.

We consider the main visual title or headline shown on a page, content that site owners often place within <H1> tags, within other header tags, or which is made large and prominent through the use of style treatments.

When Search encounters an “extremely long title,” Google will just use the “most relevant portion” and truncate the “more useful parts.” The company might also show site names alongside page titles when helpful.

For website owners, Google will soon release updated guidance:

However, our main advice on that page to site owners remains the same. Focus on creating great HTML title tags. Of all the ways we generate titles, content from HTML title tags is still by far the most likely used, more than 80% of the time.

By Abner Li

Sourced from 9 TO 5 Google

Sourced from wpbeginner

Do you want to get a Google featured snippet with your WordPress site?

Featured snippets are the highlighted results for a Google search. Users are more likely to click on a featured snippet than a plain search result.

In this article, we will show you how to get a Google featured snippet with your WordPress site without any technical knowledge.

Here is a quick overview of things we’ll cover in this article:

What are Google Featured Snippets?

Google featured snippets are highlighted results that’s shown at the top of the page above position one that’s why they’re also known as position 0.

In the featured snippet, Google may display a search result in the Answer box or highlight it using microdata from your website.

For example, if Google thinks that your website will answers user’s question adequately, then it will appear on top with relevant text displayed as the description.

Answer box

Similarly, Google also uses Schema.org metadata to fetch important information from websites and display them in search results at the top. For example, if you search for a local business, then their relevant business information will be at the top.

Local search results preview

Featured snippets can enhance product pages for your online store, better showcase your recipes, highlight your real estate listings, and more.

Product results with ratings and reviews

The enhanced search display of featured snippets improves your organic click-through rate and brings more free traffic to your website.

This is why all smart business owners optimize their website, so they can have maximum chances of appearing as featured snippets in Google search.

That being said, let’s take a look at how to get Google featured snippets for your WordPress posts and pages.

Getting Google Featured Snippet using All in One SEO

Google uses Schema.org metadata and their knowledge graph API to display different types of featured snippets.

Schema markup is a special vocabulary that you can use in your content’s HTML code to give search engines more context about your website and individual pages.

In the early days, this used to be hard for small businesses because it involved a lot of coding.

But that’s not the case anymore, thanks to plugins like All in One SEO for WordPress.

It is the best WordPress SEO plugin on the market that’s used by over 2 million websites. They help you easily optimize your website for higher search engine rankings.

AIOSEO automatically adds Schema.org support which helps you provide information for Google Knowledge Graph. It has full WooCommerce SEO support, local SEO, images, news, video optimization, and more.

First, you need to install and activate the All in One SEO for WordPress plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you’ll be asked to run the setup wizard. It is the easiest way to quickly select the best SEO settings for your website.

All in One SEO set up wizard

Need help with the setup? See our complete guide on how to install and set up All in One SEO for WordPress.

Now, if you have followed the setup wizard, the basic settings for your website to appear in featured snippets are already set.

But we’ll show you what they do and how to change them if you need to.

Setting up Knowledge Graph Information in WordPress

First, you need to visit All in One SEO » Search Appearance page and scroll down to the Knowledge Graph section.

Knowledge graph information

From here, you can tell the search engines who your website represents (i.e. An organization or an individual). After that, you can provide your business phone number, logo, and contact type information.

Don’t forget to click on the Save Changes button to store your settings.

Knowledge Graph information is used by search engines to display knowledge panels. These panels appear when someone searches for an organization or individual person.

Knowledge panels in Google Search

Adding Local Business Information to Featured Snippets

More than 40% of all searches on the internet have a local intent. Majority of these searches lead to sales as users are looking for directions and things to buy near them.

Many businesses and organizations have retail locations and offices that customers can visit.

You can add this information using All in One SEO and let search engines automatically display it in featured snippets.

Local search results preview

First, go to the All in One SEO » Local SEO page and activate the Local SEO feature.

Choose single or multiple locations

Upon activation, you can choose if your organization or business has multiple locations. If you do, then you can go ahead and start adding those locations otherwise you can scroll down to add your business information.

Business information

After that, switch to the Opening Hours tab to add your business hours.

Opening hours for your business

For more details, check out our article on how to add business hours in WordPress.

Finally, you need to connect and verify your business using Google My Business website. This gives you more control over your business’s appearance in Google search results and improves your chances appearing more often in featured snippets.

Add SEO Schema Markup in WordPress Posts / Pages

All in One SEO automatically adds the correct Schema markup for your content. However, you can review these settings and change them if needed.

Simply go to All in One SEO » Search Appeaerance page and switch to the content types tab. From here, you’ll see all your post types listed (posts, pages, products).

You need to click on the ‘Schema’ for a post type to change its default settings.

Default schema settings

What if you didn’t want to change schema type for all posts? Well, AIOSEO let’s you change Schema markup for individual posts, pages, and other post types as well.

Simply edit the post or page you want to change and scroll down to the AIOSEO settings box below the post editor.

Default schema settings

This feature is particularly useful for businesses that use Pages to sell products with or without using an Ecommerce plugins. You can then simply edit your product landing page and change its schema type to Product.

Changing any page schema to a product in WordPress

Another way to turn your search listing into a more enhanced featured snippet is by using Breadcrumb navigation.

Breadcrumb navigation tells users where they are on a website relative to the homepage. It is then displayed as a trail of links and would also appear in search results.

Breadcrumb navigation in search results

You can also display the breadcrumb navigation trail on your website. This allows users to go up and down, browse categories, and discover more products and content.

Breadcrumbs on a WooCommerce store product page

For search engines, All in One SEO automatically adds the required markup to your website’s HTML code. However, if you want to display breadcrumbs on your site too, then you can go to All in One SEO » General Settings page and switch to the Breadcrumbs tab.

Enable breadcrumbs display in All in One SEO

From here, you need to Enable Breadcrumbs and then use one of the available methods to display the links. For more details, check out our article on how to add breadcrumb navigation links in WordPress.

Get Site Links for WordPress in Google Search

Site Links are the additional links that Google may show below a particular search term. They usually appear for brand and website names, but they may appear for other types of searches as well.

Site Links

To get site links, you need to add your website to Google Search Console and submit your XML sitemap.

Add sitemap to Google Search Console

You can increase your chances of getting site links by creating a proper website structure. This includes adding all the important pages for your website and use categories to properly organize your website structure.

Appear in The Answer Box for Google Search

What’s better than ranking #1 for a keyword?

Ranking #0 in the answer box.

Answer boxes are the search results that appear on the top and Google considers them to be answering user’s search intent.

Answer box

Answer boxes have an average click-through rate of 32% which makes them highly lucrative. Particularly for keywords with a purchase intent Answer boxes can lead to sales and boost conversions.

The only way to appear in the answer boxes is to improve the quality of your content. Make sure it is comprehensive and answers users’ questions from different angles.

See our detailed tutorial on how to appear in the Google Answer boxes with your WordPress posts and pages.

We hope this tutorial helped you get featured snippets with your WordPress site. You may also want to see our guide on how to get more traffic to your website with proven tips, and our comparison of the best email marketing services.

Sourced from wpbeginner


Google will now highlight what you have been seeking

People use search engines in a variety of ways, and if you’re just looking for general information about a subject, it’s a simple matter of clicking search results. But if you’re looking for references to a particular snippet of text, finding where it has been mentioned on a page can be problematic.

Google has always been able to surface pages which contain the text you search for, but now an important change is being made that will make it easier to locate the text. It means you’ll no longer have to press Ctrl and F to perform a secondary search for a phrase once you have visited a page.

When you experience the change, you will wonder why on Earth Google didn’t do this earlier. So what’s the change? It’s actually something that the company has been doing with AMP pages (Accelerated Mobile Pages) for around a year and a half. When you click on a snippet of text in search results, you’ll be transported to that exact piece of text on a page.

More than this, Google will also highlight the text in question helping to dramatically speed things up. It’s great if you’re looking to find the full text of what was said next in a speech, but don’t want to have to read through a lengthy transcript to track it down – Google does the hard work for you, and take you straight there. While this is great for searchers, it might not be so great for websites as it means that visitors could jump past ads straight to content.

Seek and ye shall find

The great news about the feature from the point of view of anyone with a website is that no action needs to be taken by the site owner. There are no changes to code needed, as Google takes care of the whole process entirely automatically. Just as it has done with AMP pages, it is now doing with HTML pages too.

It is possible, however, for site administrators to opt out of the “featured snippets” feature, as Google explains in a support document. The company explained on Twitter how the feature makes use of the Scroll to text function to take searchers directly to text snippets:

While, in theory, the feature should work in all browsers, there may be issues from time to time. Chrome is likely to yield the best results but, as ever, it’s worth ensuring you have all of the latest updates installed for your browser of choice.

Feature Image Credit: Future


Sourced from techradar 

Sourced from Seeking Alpha


Google’s grip on the search market is near complete. However, from far outfield there’s surprising competition emerging.

Ecosia is a search alternative running mostly on Microsoft’s Bing. But it’s not competing by offering better search.

Ecosia is taking on Google not by offering better search, but by offering enhanced privacy and social investing.

Recent circumstances have brought these benefits to a much wider audience and growth of Ecosia has taken off as a result.

While Goole’s (GOOG) (NASDAQ:GOOGL) search engine has a seemingly iron grip on the search market and ad income from search constitutes more than 86% of Google’s revenue, competition is emerging from a surprising corner of the market.

Google search business could suffer from the rising popularity of an alternative search engine called Ecosia, a browser mostly powered by Microsoft’s (MSFT) bing engine. The popularity of Ecosia has gotten a very big boost recently, and we’ll discuss why.

Ad dominance

Googleand to a lesser extent Facebook (FB) are dominating the digital ad market, and this is easy to show in one graph, from Investopedia:

Here are US figures, from eMarketeer:

The dominance of Google and Facebook in the digital ad market is waning just a little bit lately, as companies like Amazon (AMZN) Twitter (TWTR), Snap (SNAP) and Pinterest (PINS) are growing fast. There shouldn’t be any doubt about Google’s continued dominance. It will take a long time for these relative newcomers to catch up.

Search dominance

Google’s dominance in search is even bigger compared to digital ads. Once again from Visualcapitalist:

It’s so dominant that to google has become a verb and synonymous with search. One would never imagine Google being unseated in the search market, as big competitors like Microsoft (MSFT), Yahoo and others weren’t able to make a dent.

What’s more, search runs on algorithms, which need big data, which creates a situation that the largest companies are at an advantage.

Google derives most of its revenue from search (in the order of 86%). Any inroads here will have very serious implications for its finances. From the Q2 10-Q:


Ecosia is a Berlin, Germany,-based company that launched 10 years ago, founded by Christian Kroll. It’s taking on Google, but not because it’s a better search engine, instead it provides two unique angles in the competitive battle:

  • Privacy
  • Social benefits

On the first, from Wikipedia:

Searches are encrypted, not stored permanently, and data is not sold to third-party advertisers. The company states in their privacy policy that they do not create personal profiles based on search history, nor do they use external tracking tools like Google Analytics.

Management recently clashed with Google, accusing it of anti-competitive behavior (EU-startups):

Ecosia today confirms that it has declined to take part in Google’s recently-announced auction for the right to be a “default” search engine on Android. Ecosia calls upon Google to abandon this unethical practice and allow users to freely choose which search engine they use, rather than auctioning off access to the highest bidder. Ecosia is the first search engine decided to reject Google’s “invitation” to this anti-competitive auction and calls other search engines to join.

On the second, the company spends 80% of its search ad profits to planting trees. Here are some data on that:

  • Every search request removes 1kg of CO2 from the atmosphere.
  • It takes roughly 45 searches to plant one tree as Ecosia earns about 0.5 eurocents per search and it cost 22 eurocents to plant a tree.
  • While Ecosia is a for-profit business (albeit a social one), the founder cannot sell and profits cannot be taken out of the company.
  • By February this year, the company had planted 50M trees.

The search engine is actually powered by Microsoft’s bing (enhanced with their own algorithms running on servers powered by alternative energy). It earns money on search ads. It also earns money on some merchandise and the profits on these also go mostly to planting trees. So if it sells a t-shirt, that’s 20 trees planted (according to their FAQs).

The social aspect has important competitive benefits, from Browsermedia (our emphasis):

Nielsen carried out an online study and asked 30,000 digital consumers what they thought about the products they buy, and what they’re prepared to pay for a sustainable product. Sixty-six percent of people asked said they were prepared to pay more for a product sold by a company who is environmentally aware and committed to sustainability.

In fact, by using Ecosia, you don’t even have pay more (search is free). Quite the contrary, you get much better privacy protection in the process so you don’t “pay” by surrendering private data either.


One might infer that the use of the browser is likely to get a boost from the recent fires in the Amazon as it’s an easy way for people who are concerned and feel helpless to do something.

One can add to this recent insight that tree planting is by far the most viable and cheapest way to combat climate change. Does this expectation pan out?

In 2017, it was still tiny (Browsermedia):

Ecosia boasts over 5.5 million active users, and receives on average 56 queries per second. Google, in contrast, has over 1.17 billion users, and receives over 40,000 queries every second.

As it turns out, there’s indeed a recent big boost, from Bigthink (our emphasis):

But last week did yield some good news for the Brazilian Amazon: Ecosia, a search engine that donates some of its profits to tree-planting projects, saw a 1150% increase in downloads on Thursday as more people become aware of the fires, becoming the top-ranked iOS app in Brazil.

And here is Businessinsider with more details:

CEO Christian Kroll told Business Insider that the non-profit usually sees 20,000 daily downloads on average, but that shot up 1150% to 250,000 on 22 August, as media coverage around the Amazon fires intensified.

A quarter of a million downloads in a single day, that adds up. Not to put a pun on it, but this could spread like wildfire (Bigthink, our emphasis):

Users voicing their concern on social media is partly responsible for the uptick in Ecosia’s downloads. Business Insider found Instagram users encouraging their friends to download the app in response to the rainforest fires, and the app is prominently mentioned by users on Twitter alongside the #PrayforAmazonia hashtag.

So this is clearly spreading socially with the passion generated by the fires and what many see as an inadequate reaction spurring people to downloading Ecosia.

Wider implications

We also think there’s a competitive lesson that has potentially much wider implications. There’s a substantial market for products and services that, as long as they are “good enough” on their basic function (like Bing in search) might be able to take on much more capitalized competitors by embracing social goals.

In fact, they could even charge premium prices for doing so, as we showed research above that suggested that a substantial part of consumers are willing to pay higher prices for companies to embrace social goals.

It won’t work in every market, but this search example shows that not even the most dominant, entrenched companies are entirely immune from these forces.

In fact, as search is free so any competitor competing on social goals like Ecosia doesn’t have to charge premium prices, Google might be one of the more vulnerable companies to this competitive threat.


Google’s dominance in search seems near absolute, but Ecosia using an innovative business model that addresses important privacy claims and devotes 80% of its search ad profits to planting trees might be well positioned to make serious inroads.

It’s dangerous for Google simply because of the unique cocktail of low switching costs, high passions (produced by the Amazon fires and the Brazilian President’s reaction) and the impotence of alternative meaningful actions for those worried about the Amazon.

Add to that recent reports that identified tree planting as by far the cheapest way to combat climate change, and you could very well have a winning formula with Ecosia.

Since Ecosia is largely running on Microsoft’s bing, the latter too will get a significant boost from Ecosia’s growth, which might be something for investors to consider, although search is only a very small part of Microsoft’s revenue.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Sourced from Seeking Alpha

By Richard James

There is no denying the power of Google. The search engine has become so popular that the term “Googling” has become synonymous with the very idea of looking something up. The only problem is that while people look to Google for answers, they do not look very hard.

Most people never look past the first page of results. This means that falling to the second page is almost as bad as being on the tenth page. Given that the vast majority of people begin online by using a search engine, this is not something any successful website can afford.

Search Engine Optimisation (or SEO) is the key to landing a prime position on the front page. However, competing with big businesses who have monopolised all the most popular words and phrases can be more than a little intimidating. That is not even mentioning all the other businesses and blogs out there who are fighting for the same position.

Not to worry though! There are several relatively simple tips and tricks that can give anyone the edge they need. The reason why everyone is not taking advantage of these techniques is that they are not the most intuitive since it involves working with the inherent disadvantages rather than trying to get rid of them.

The Disadvantages

In order to turn these so-called weaknesses into strengths, the first step is to understand what they are. To begin with, no-one is going to be able to compete with big industry names when it comes to popular phrases from the start.

Websites have a domain authority score rated out of 100. This score is heavily influenced by how many external links there are to that particular site. The big-name popular sites will have tens of thousands of links meaning that their domain score is often 70+.

So competing directly is very hard. Achieving that kind of domain score would require years of work and a huge monetary investment. Fortunately, there are other ways to make it on to Google’s front page. All that is required is a little creative thinking.

Long-Tail Keywords

Since no-one can fight the big names for popular phrases, the next best thing will have to be used instead. Long-tail keywords are longer and more precise phrases used to search for items.

Take this guide for example. The popular “head” keyword would be “ First Page of Google “. A long-tail search might look something like “ How do I get my Website on the First Page of Google Search “. The thing is, that the majority of Internet users search with phrases that are long-tail keywords. People want answers to their specific problems. So, if these searches can be predicted then there is no need to fight over head keywords. It is like casting ten smaller but more accurate nets instead of one larger one.

The great thing about this strategy is that when a relevant website appears when someone has searched for a long-tail keyword, people are more likely to stick around. This is because they asked for something specific and got a result so they believe the thing they are looking for must be somewhere within the site.

While it is true that head keywords are searched more often than any long-tailed keyword the difference does not matter that much. Long-tailed keywords have a much higher conversion rate which is the truly desirable result. It is better to have 20,000 users with an 80% conversion rate than it is to have 60,000 users with 20% conversions.

Write More Posts

The problem with utilising a strategy focused on long-tail keywords is that it requires a lot of content to back it up. A good blog post will feature a couple of keywords at the most. To capitalise on all the different keywords that will bring a website to the front page require a lot of different posts to catch a lot of different search terms.

So how many posts is enough? The industry standard is to write at least 16 posts per month, probably a little more. This means that the competition is averaging a new post slightly more often than every second day.

These are not low-quality, short-form posts either. Most posts that turn up on Google’s front page are over 2,000 words in length. Write guides with lots of useful details to help people fix their specific problems. Again, being specific is better since it allows for more long-tail keywords to be spread out across multiple posts. It is also harder to run out of things to talk about if the topic is not exhausted quickly.

Still, a brand new 2,000-word article every 2 days in 3 is a lot of content. At that point, it may be worth finding a dedicated content creator. Fortunately, content marketing is the cheapest form marketing available right now and it generates the most leads.

As well as being informative, the content needs to generate the highest CTR possible. This means optimising both the headline and the meta description. Then, as CTR increases the search engine ranking also increases.

One common trick is to figure out a headline that is the opposite of common wisdom. For example, if someone is searching “How to do X” and they see a headline saying “Learning How to do X is a Bad Idea!” they are going to stop and read a little more. Subverting expectations is a great way to stand out from the competition.

Become Featured Elsewhere

Generating all that content is a lot of work so it’s time to supplement it with something that requires far less effort. As mentioned before, all of the competition, including the big names, rely on content generation. This can be turned into an advantage.

A lot of these sites write content round-ups and features about other sites and blogs. All that is required is to be featured in their work. It is like advertising, except without the fees attached. Both sides win since one needs content to feature and the other needs to be featured. The result is essentially free advertising.

The thing about sites dedicated to ranking other sites and services is that people trust them. Customers believe that their work has been done for them and so they are free to choose the site from the ranking that suits them the best. For anyone who makes it on to these lists, it means competing with 4 to 9 other websites instead of hundreds.

This method requires very little time or effort. All that is needed is to reach out to the site ranking hosts with a pitch. It does not cost anything at all and there are huge returns for every successful attempt.

The key factors to ranking in Google are;

Quality and depth of your content

You need to cover your subject in an in-depth way and provide users with quality content and answers to their search queries.

Quality and number of inbound links

You need to get other quality website to link to your website, which can be done by content distribution to other high-quality website from within your niche. Always focus on quality and not quantity.

Fast Loading

Make sure your website load quickly for users, as nobody likes to wait for slow loading websites. You can test your website speed with Google. Click here

Mobile friendly

With the majority of users now using mobile devices it is imperative that your website is optimised for mobile use, and they can find the content they require quickly.

Domain Authority

You need to build the authority of your website using both content you publish on your website and by having external links to your website from high authority and related websites.


You should ensure your website is free from any viruses or malware, and make sure it is hosted on a secure server and is accessible from https and make use of a SSL certificate.

Paid Advertisements

Paying for AdWords is probably not the first thing that comes to mind for anyone thinking about trying to reach Google’s front page. There is a strategy here and as always, it is about building an advantage from an unusual angle.

Results from AdWords are typically irrelevant to most searches. This is because the people who pay for it are not interested in being part of the organic search. Conversely, most people who want to be part of the organic search are not thinking about the ads that everyone has to scroll past to reach their search results.

Take a search for “best car insurance” for example. Someone entering this term is likely looking for a list comparing different insurance providers so that they can make an informed decision. There is no way any insurance provider is going to appear in these search results. Still, the insurance providers want a chance to capture some customers who are searching for this term and so they pay for AdWords.

A well-positioned advert that is actually relevant to the searcher’s intent is going to generate traffic. Also, because the adverts appear before the organic search results it is a little like skipping the line to be top of the list. So long as the advert is built to look like one of the results the user is actually looking for it is going to work. The more focused your ads is and the landing page you send them to the better results you will get. For example if you users was searching for “bmw 5 series car insurance, and your ads says “Best price BMW 5 Series car insurance” the users is much more likely to click on the ad and if the landing page is about BMW 5 series car insurance the user is much more likely to convert into a customer or enquiry.


No-one is going to make it on to Google’s first page of results immediately. A lot of the best keywords have long since been eaten up by the biggest names. These companies have long reputations that make competing directly extremely difficult.

There are ways to get around the limitations and still make it with enough time and hard work. First, use long-tail keywords. Finding the right ones takes some research but it is well worth the effort since they boast a much higher conversion rate than shorter phrases anyway.

Next is content. Content provides the platform for the keywords to come into play. Make sure to produce constantly and make sure that the posts are detailed with a narrow focus. Once enough has been produced it can be submitted to review sites. Making it onto a top 5 or a top 10 list is always going to generate a lot of attention.

Finally, it is always possible to utilise ads. AdWords results that look enough like organic search results will generate extra traffic. It is simply a matter of being creative and doing the proper research beforehand to make sure the advert has the correct look and feel.

These tips are not conclusive but they are a good place to start. The thing they have all have in common is creative thinking and with enough imagination, it is possible to go much further. Any site can sit right beside the biggest names with the right approach.

By Richard James

Has worked for many Internet marketing companies over the years, and has contributed to many online publications. If there is a story, he will find it.

Sourced from The Tribune World