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By Dirk Petzold

Are you wondering what the top graphic design trends will be in 2023? We tell you!

The graphic design industry is ever-changing and keeping up with the latest trends can be tough. But, if you want to stay ahead of the curve, it’s important to know what’s popular in the design world. That’s why we’ve put together a list of the top 20 graphic design trends that we think will be big in 2023. From neon colours to vintage graphics, there’s something for everyone on this list!

So, without further ado, here are the top 20 graphic design trends for 2023:

1. Neon Colours

1980s and cyberpunk inspired poster design templates available as fully editable vector graphics.
Retro-futuristic poster templates with neon colours by Adobe Stock contributor Diana Hlevnjak, aka Polar Vectors.

Neon colours are making a comeback in a big way and they’re perfect for graphic design. They’re bright and eye-catching, and add a touch of fun to any design. Neon colors are perfect for logos, flyers, posters, and other marketing materials. That’s right – those garish, eye-catching shades that were once reserved for birthday parties and bowling alleys are now being used in everything from corporate designs to magazine covers. So what sparked this neon revival? Some say it’s a reaction to the muted tones of the digital age, while others believe that designers are simply looking for new ways to stand out in a saturated market. Whatever the reason, there’s no denying that neon is one of the hottest trends in graphic design right now.

So if you’re looking to add a little pizzazz to your next project, don’t be afraid to reach for the neon crayons. Just don’t be surprised if your clients ask you to tone it down a bit.

2. Minimalist Design

Colin Coffee - limited edition packaging design by Reesaw Studio
A minimalist packaging design by Reesaw Studio.

Minimalist design is all about simplicity and clean lines. This trend has been popular for a few years now and it shows no signs of slowing down. It’s simple, clean, and modern, making it a great choice for branding, marketing materials, packaging, and web designs. If you want to create a modern and stylish graphic, opt for a minimalist design.

3. Bold Typography

Brixton SVG typeface, a hand-printed font family by Ellen Luff.
Brixton SVG typeface, a hand-printed bold font family by Ellen Luff.

Bold typography is another great way to make your graphic design stand out. Use large, eye-catching fonts to grab attention and add impact to your design. Just be sure not to use too many different font styles in one graphic, as this can look cluttered and confusing. From street signs to movie posters, this style of lettering is everywhere you look.

4. Vintage Graphics

1950s retro style vintage ad templates for Adobe Illustrator and Photoshop created by DISTRICT 62 STUDIO.
1950s retro-style vintage ad templates for Adobe Illustrator and Photoshop created by DISTRICT 62 STUDIO.

Vintage graphics are making a big comeback in the design world. If you’re looking for a graphic that has a retro feel, consider using vintage graphics. By pairing vintage illustrations with modern fonts and layouts, designers are able to create stunning visual effects that are both nostalgic and contemporary. This trend is also evident in the resurgence of vintage-inspired logos and brand identity designs. As more businesses seek to create a unique and memorable brand identity, vintage graphics are becoming an increasingly popular design element. With their ability to evoke a sense of history and nostalgia, vintage graphics are sure to remain a popular trend in the world of graphic design. You can find some great vintage graphics online or hire a graphic designer to create something custom for you.

5. Geometric Shapes

Abstract Geometric Poster and Cover Templates with Flat Pattern Design Elements
Abstract geometric poster templates with flat pattern design elements by blackcatstudio.

Geometric shapes are simple, yet effective, and they can add interest to any graphic design. Use basic shapes like circles, squares, and triangles to create patterns, or use more complex shapes to add depth and dimension. In recent years, we have seen a resurgence of geometric shapes in both web and print design, and it shows no signs of slowing down. While some geometric shapes are more playful, others can be used to create a more serious or sophisticated look. No matter what your style, there is a geometric shape that will suit your needs. So go ahead and embrace the trend!

6. Hand-Drawn Elements

Figara Line Drawings & Illustration
Hand-drawn line illustrations by Delightful Design.

Natural hand-drawn elements add a personal touch to any graphic design. Whether you use simple sketches or more complex illustrations, hand-drawn elements can add a unique touch that sets your graphic apart from the rest. If you’re looking for a way to add hand-drawn elements to your graphic, there are many resources online that you can use. You can find free clip art and illustrations, or hire a graphic designer to create something custom for you. Just be sure to keep the overall look of your graphic consistent with the overall style of your design.

7. Duotone Colors

NNNEURON Cosmetic branding by Studio Pros.
Duotone brand design by StudioPros.

Unlike traditional color schemes, which use three or more colors, duotone schemes rely on just two tones. This minimal approach can create a sleek and sophisticated look, perfect for brands that want to convey a sense of sophistication and style. This trend adds a bit of interest to any design without using too many colors.

8. Metallic Colors

Meiji, a multi print effects mockup — Adobe Photoshop templates by Studio Yorktown.
Meiji, a multi-print effects Photoshop mockup by Studio Yorktown.

Metallic colors are shiny and eye-catching, making them perfect for graphic design. Use metallic colors to add a touch of luxury to your graphic or to make it pop against a plain background. From shimmering gold to rich bronze, these colors add a sophisticated style to any design.

9. Negative Space

Graphic Design Trend: Negative space animal logos by Daniel Bodea
Negative space animal logos by Daniel Bodea

So what is negative space in graphic design? It is the empty space around and between the subjects in a graphic. This trend is all about using negative space creatively to add interest and impact to your design. It’s a minimalistic approach that has been gaining popularity in recent years, as more and more designers strive to create clean and sophisticated designs.

10. Animated Graphics

Nicola Gastaldi, Taking a picture of a picture.
Animated graphics by Gastaloops.

Using animated graphics is a great way to add movement and interest to your graphic design. Everywhere you look, from advertisements to websites to social media posts, businesses are using animation to capture attention and stand out from the competition. And it’s not just small businesses; even major brands are using animated graphics to communicate their messages. While some may dismiss animated graphics as a passing fad, there’s no denying that they are an effective way to engage audiences and deliver information in a memorable way. You can hire a graphic designer to create a custom animation for you or use free resources online to create simple animations.

11. Infographics

Download Adobe Stock Business Vector Infographics
Editable business infographics by Petr.

Infographics are a great way to present information in a visually appealing way. As a society, we are constantly inundated with information. In the age of the internet, we have access to more data than ever before, and it can be overwhelming to sift through everything and find what we’re looking for. This is where infographics come in. An infographic is a visual representation of data or information, and they have become increasingly popular in recent years as a way to quickly and easily communicate complex ideas. For graphic designers, infographics offer a unique challenge, as they must distill a lot of information into a single, visually-appealing image. As infographics continue to grow in popularity, we can expect to see more designers experimenting with this trend.

12. Icons

Futuro Next Icons by bloomicon on Adobe Stock.
An icon set by Bloomicon.

Nothing new but icons are simple, yet effective, graphic elements that can be used to represent different concepts or ideas. You’re probably thinking, “Icons are so overdone. Everyone is using them.” But that’s exactly why they’re such a popular graphic design trend right now. Icons are eye-catching and easy to understand, making them perfect for grabbing attention in a crowded marketplace. And because they’re so versatile, they can be used in a variety of ways to communicate your brand’s unique identity. So if you’re looking for a way to make your mark, consider using icons in your next design project.

13. Photo Manipulation

Fractal Mirror Poster Photo Effect Mockup for Adobe Photoshop
Photo manipulation effects for Adobe Photoshop by Pixelbuddha.

The creative task of photo manipulation is the process of manipulating images to create a desired effect. This graphic design trend is perfect for those who want to add a bit of creativity to their work. There are many different techniques that can be used in photo manipulation, so it’s a great way to experiment with your graphic design.

14. Vector Graphics

Download fun, playful vector graphics and illustrations in striking colors
Colorful vector graphics by Dariia.

Vector graphics are computer graphics that are created using mathematical objects called vectors. They can be transformed to any size without loss of quality. Sure, vector graphics are nothing new in the design world but the clean and modern style is currently very popular and can be found across any type of media ranging from print to the web.

15. 90s-Inspired Design

365 Days of Grunge Typography Posters by Janine Heinrichs
365 Days of grunge typography posters by Janine Heinrichs.

90s design was all about big bold statements. From chunky die-cut shapes to DayGlo colors, 90s designers had a knack for making an impact. And while some 90s trends have since fallen by the wayside, others are currently making a comeback. So what makes 90s design so special? Part of it has to do with the fact that 90s designers weren’t afraid to experiment. They pushed boundaries and challenged convention, creating a style that was both eye-catching and forward-thinking. But 90s design also has a certain sense of nostalgia about it. Whether you love it or hate it, there’s no denying that 90s design is here to stay.

16. Grain and Noise Textures

Grain and noise textures by Pixelbuddha
Grain and noise textures by Pixelbuddha.

One of the latest trends in graphic design is the use of grain and noise textures. These textures can add a sense of depth and realism to your design, and they can also be used to create a vintage or distressed look. Grain and noise textures are often used in conjunction with other effects, such as halftone dots or overlays. When used correctly, they can help to create a cohesive and visually arresting design. However, like all trends, grain and noise textures should be used sparingly, as too much of either can quickly become overwhelming. So if you’re looking to add a little grain or noise to your next project, be sure to use it judiciously.

17. Experimental Typography

Experimental layer typography by Txaber Mentxaka.
Experimental layer typography by Txaber Mentxaka.

In the world of graphic design, experimental typography is having a moment. This trend involves pushing the boundaries of typefaces to create unique, eye-catching designs. While experimental typography has been around for decades, it has recently gained popularity thanks to the rise of digital design tools and social media. As a result, experimental typography is now being used by everyone from major brands to small businesses. And while not everyone is a fan of this trend, there’s no denying that experimental typography can be incredibly effective when used correctly. So if you’re looking to add a touch of personality to your next project, don’t be afraid to experiment with your typography.

18. Computer-Generated Graphics

Minimalist poster designs by Guangxi Cai and Qiaoqiao Tang
Minimalist poster designs by Guangxi Cai and Qiaoqiao Tang

It’s no secret that computer-generated graphics are becoming increasingly popular. Once relegated to the world of science fiction movies and video games, computer-generated graphics are now being used in everything from advertisements to product packaging. And it’s easy to see why. With their ability to create realistic images and text effects, computer-generated graphics offer designers a lot of flexibility. Plus, thanks to advances in technology, computer-generated graphics are becoming more and more realistic all the time. As a result, we’re likely to see even more computer-generated designs in the coming years.

19. 3D Elements

Lumen, a personal 3D project by Anna Caban- Szypenbeil
Lumen: 3D art by Anna Caban- Szypenbeil.

3D elements are nothing new. In fact, they’ve been around for centuries in the form of sculptures and other art forms. However, 3D design is now starting to make its way into the world of graphic design, and it’s definitely making a splash. Thanks to advances in technology, rendered 3D elements can now be created with ease, and they offer a unique way to add depth and interest to any project. From logos to illustrations, 3D elements are becoming increasingly popular, and it’s easy to see why. If you’re looking to add a touch of dimension to your next project, don’t be afraid to experiment with 3D design.

20. Serif Fonts

Perfectly Nineties font by Jen Wagner Co.
Perfectly Nineties font by Jen Wagner.

These days, serif fonts are all the rage in the world of graphic design. And it’s no wonder why! These traditional fonts convey a sense of sophistication and elegance, making them perfect for luxury brands or high-end businesses. But you can also use serif fonts to add a touch of stylishness to more down-to-earth designs. So whatever your project may be, don’t be afraid to add a little serif flair. After all, that’s what all the cool kids are doing these days.

By Dirk Petzold

Sourced from WATC

Sourced from weandthecolour.com

Are you wondering what the top graphic design trends will be in 2023? We tell you!

The graphic design industry is ever-changing and keeping up with the latest trends can be tough. But, if you want to stay ahead of the curve, it’s important to know what’s popular in the design world.

That’s why we’ve put together a list of the top 20 graphic design trends that we think will be big in 2023. From neon colors to vintage graphics, there’s something for everyone on this list!

So, without further ado, here are the top 20 graphic design trends for 2023:

1. Neon Colors

1980s and cyberpunk inspired poster design templates available as fully editable vector graphics.
Retro-futuristic poster templates with neon colors by Adobe Stock contributor Diana Hlevnjak, aka Polar Vectors.

Neon colors are making a comeback in a big way and they’re perfect for graphic design. They’re bright and eye-catching, and add a touch of fun to any design. Neon colors are perfect for logos, flyers, posters, and other marketing materials. That’s right – those garish, eye-catching shades that were once reserved for birthday parties and bowling alleys are now being used in everything from corporate designs to magazine covers. So what sparked this neon revival? Some say it’s a reaction to the muted tones of the digital age, while others believe that designers are simply looking for new ways to stand out in a saturated market. Whatever the reason, there’s no denying that neon is one of the hottest trends in graphic design right now. So if you’re looking to add a little pizzazz to your next project, don’t be afraid to reach for the neon crayons. Just don’t be surprised if your clients ask you to tone it down a bit.

2. Minimalist Design

Colin Coffee - limited edition packaging design by Reesaw Studio
A minimalist packaging design by Reesaw Studio.

Minimalist design is all about simplicity and clean lines. This trend has been popular for a few years now and it shows no signs of slowing down. It’s simple, clean, and modern, making it a great choice for branding, marketing materials, packaging, and web designs. If you want to create a modern and stylish graphic, opt for a minimalist design.

3. Bold Typography

Brixton SVG typeface, a hand-printed font family by Ellen Luff.
Brixton SVG typeface, a hand-printed bold font family by Ellen Luff.

Bold typography is another great way to make your graphic design stand out. Use large, eye-catching fonts to grab attention and add impact to your design. Just be sure not to use too many different font styles in one graphic, as this can look cluttered and confusing. From street signs to movie posters, this style of lettering is everywhere you look.

4. Vintage Graphics

1950s retro style vintage ad templates for Adobe Illustrator and Photoshop created by DISTRICT 62 STUDIO.
1950s retro-style vintage ad templates for Adobe Illustrator and Photoshop created by DISTRICT 62 STUDIO.

Vintage graphics are making a big comeback in the design world. If you’re looking for a graphic that has a retro feel, consider using vintage graphics. By pairing vintage illustrations with modern fonts and layouts, designers are able to create stunning visual effects that are both nostalgic and contemporary. This trend is also evident in the resurgence of vintage-inspired logos and brand identity designs. As more businesses seek to create a unique and memorable brand identity, vintage graphics are becoming an increasingly popular design element. With their ability to evoke a sense of history and nostalgia, vintage graphics are sure to remain a popular trend in the world of graphic design. You can find some great vintage graphics online or hire a graphic designer to create something custom for you.

5. Geometric Shapes

Abstract Geometric Poster and Cover Templates with Flat Pattern Design Elements
Abstract geometric poster templates with flat pattern design elements by blackcatstudio.

Geometric shapes are simple, yet effective, and they can add interest to any graphic design. Use basic shapes like circles, squares, and triangles to create patterns, or use more complex shapes to add depth and dimension. In recent years, we have seen a resurgence of geometric shapes in both web and print design, and it shows no signs of slowing down. While some geometric shapes are more playful, others can be used to create a more serious or sophisticated look. No matter what your style, there is a geometric shape that will suit your needs. So go ahead and embrace the trend!

6. Hand-Drawn Elements

Figara Line Drawings & Illustration
Hand-drawn line illustrations by Delightful Design.

Hand-drawn elements add a personal touch to any graphic design. Whether you use simple sketches or more complex illustrations, hand-drawn elements can add a unique touch that sets your graphic apart from the rest. If you’re looking for a way to add hand-drawn elements to your graphic, there are many resources online that you can use. You can find free clip art and illustrations, or hire a graphic designer to create something custom for you. Just be sure to keep the overall look of your graphic consistent with the overall style of your design.

7. Duotone Colors

NNNEURON Cosmetic branding by Studio Pros.
Duotone brand design by StudioPros.

Unlike traditional color schemes, which use three or more colors, duotone schemes rely on just two tones. This minimal approach can create a sleek and sophisticated look, perfect for brands that want to convey a sense of sophistication and style. This trend adds a bit of interest to any design without using too many colors.

8. Metallic Colors

Meiji, a multi print effects mockup — Adobe Photoshop templates by Studio Yorktown.
Meiji, a multi-print effects Photoshop mockup by Studio Yorktown.

Metallic colors are shiny and eye-catching, making them perfect for graphic design. Use metallic colors to add a touch of luxury to your graphic or to make it pop against a plain background. From shimmering gold to rich bronze, these colors add a sophisticated style to any design.

9. Negative Space

Graphic Design Trend: Negative space animal logos by Daniel Bodea
Negative space animal logos by Daniel Bodea

Negative space is the empty space around and between the subjects in a graphic. This trend is all about using negative space creatively to add interest and impact to your design. It’s a minimalistic approach that has been gaining popularity in recent years, as more and more designers strive to create clean and sophisticated designs.

10. Animated Graphics

Nicola Gastaldi, Taking a picture of a picture.
Animated graphics by Gastaloops.

Animated graphics are a great way to add movement and interest to your graphic design. Everywhere you look, from advertisements to websites to social media posts, businesses are using animation to capture attention and stand out from the competition. And it’s not just small businesses; even major brands are using animated graphics to communicate their messages. While some may dismiss animated graphics as a passing fad, there’s no denying that they are an effective way to engage audiences and deliver information in a memorable way. You can hire a graphic designer to create a custom animation for you or use free resources online to create simple animations.

11. Infographics

Download Adobe Stock Business Vector Infographics
Editable business infographics by Petr.

Infographics are a great way to present information in a visually appealing way. As a society, we are constantly inundated with information. In the age of the internet, we have access to more data than ever before, and it can be overwhelming to sift through everything and find what we’re looking for. This is where infographics come in. An infographic is a visual representation of data or information, and they have become increasingly popular in recent years as a way to quickly and easily communicate complex ideas. For graphic designers, infographics offer a unique challenge, as they must distill a lot of information into a single, visually-appealing image. As infographics continue to grow in popularity, we can expect to see more designers experimenting with this trend.

12. Icons

Futuro Next Icons by bloomicon on Adobe Stock.
An icon set by Bloomicon.

Nothing new but icons are simple, yet effective, graphic elements that can be used to represent different concepts or ideas. You’re probably thinking, “Icons are so overdone. Everyone is using them.” But that’s exactly why they’re such a popular graphic design trend right now. Icons are eye-catching and easy to understand, making them perfect for grabbing attention in a crowded marketplace. And because they’re so versatile, they can be used in a variety of ways to communicate your brand’s unique identity. So if you’re looking for a way to make your mark, consider using icons in your next design project.

13. Photo Manipulation

Fractal Mirror Poster Photo Effect Mockup for Adobe Photoshop
Photo manipulation effects for Adobe Photoshop by Pixelbuddha.

Photo manipulation is the process of manipulating images to create a desired effect. This graphic design trend is perfect for those who want to add a bit of creativity to their work. There are many different techniques that can be used in photo manipulation, so it’s a great way to experiment with your graphic design.

14. Vector Graphics

Download fun, playful vector graphics and illustrations in striking colors
Colorful vector graphics by Dariia.

Vector graphics are computer graphics that are created using mathematical objects called vectors. They can be transformed to any size without loss of quality. Vector graphics are nothing new in the design world but the clean and modern style is currently very popular and can be found across any type of media ranging from print to the web.

15. 90s-Inspired Design

365 Days of Grunge Typography Posters by Janine Heinrichs
365 Days of grunge typography posters by Janine Heinrichs.

90s design was all about big bold statements. From chunky die-cut shapes to DayGlo colors, 90s designers had a knack for making an impact. And while some 90s trends have since fallen by the wayside, others are currently making a comeback. So what makes 90s design so special? Part of it has to do with the fact that 90s designers weren’t afraid to experiment. They pushed boundaries and challenged convention, creating a style that was both eye-catching and forward-thinking. But 90s design also has a certain sense of nostalgia about it. Whether you love it or hate it, there’s no denying that 90s design is here to stay.

16. Grain and Noise Textures

Grain and noise textures by Pixelbuddha
Grain and noise textures by Pixelbuddha.

One of the latest trends in graphic design is the use of grain and noise textures. These textures can add a sense of depth and realism to a design, and they can also be used to create a vintage or distressed look. Grain and noise textures are often used in conjunction with other effects, such as halftone dots or overlays. When used correctly, they can help to create a cohesive and visually arresting design. However, like all trends, grain and noise textures should be used sparingly, as too much of either can quickly become overwhelming. So if you’re looking to add a little grain or noise to your next project, be sure to use it judiciously.

17. Experimental Typography

Experimental layer typography by Txaber Mentxaka.
Experimental layer typography by Txaber Mentxaka.

In the world of graphic design, experimental typography is having a moment. This trend involves pushing the boundaries of typefaces to create unique, eye-catching designs. While experimental typography has been around for decades, it has recently gained popularity thanks to the rise of digital design tools and social media. As a result, experimental typography is now being used by everyone from major brands to small businesses. And while not everyone is a fan of this trend, there’s no denying that experimental typography can be incredibly effective when used correctly. So if you’re looking to add a touch of personality to your next project, don’t be afraid to experiment with your typography.

18. Computer-Generated Graphics

Minimalist poster designs by Guangxi Cai and Qiaoqiao Tang
Minimalist poster designs by Guangxi Cai and Qiaoqiao Tang

It’s no secret that computer-generated graphics are becoming increasingly popular. Once relegated to the world of science fiction movies and video games, computer-generated graphics are now being used in everything from advertisements to product packaging. And it’s easy to see why. With their ability to create realistic images and text effects, computer-generated graphics offer designers a lot of flexibility. Plus, thanks to advances in technology, computer-generated graphics are becoming more and more realistic all the time. As a result, we’re likely to see even more computer-generated designs in the coming years.

19. 3D Elements

Lumen, a personal 3D project by Anna Caban- Szypenbeil
Lumen: 3D art by Anna Caban- Szypenbeil.

3D elements are nothing new. In fact, they’ve been around for centuries in the form of sculptures and other art forms. However, 3D design is now starting to make its way into the world of graphic design, and it’s definitely making a splash. Thanks to advances in technology, rendered 3D elements can now be created with ease, and they offer a unique way to add depth and interest to any project. From logos to illustrations, 3D elements are becoming increasingly popular, and it’s easy to see why. If you’re looking to add a touch of dimension to your next project, don’t be afraid to experiment with 3D design.

20. Serif Fonts

Perfectly Nineties font by Jen Wagner Co.
Perfectly Nineties font by Jen Wagner.

These days, serif fonts are all the rage in the world of graphic design. And it’s no wonder why! These traditional fonts convey a sense of sophistication and elegance, making them perfect for luxury brands or high-end businesses. But serif fonts can also be used to add a touch of stylishness to more down-to-earth designs. So whatever your project may be, don’t be afraid to add a little serif flair. After all, that’s what all the cool kids are doing these days.

Sourced from weandthecolour.com

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Animals in suits, anyone?

It’s that time of year again. With the end of 2020 mercifully in sight, design forecasters have begun making their predictions for what the world of graphic design might look like in the year to come. And judging by the latest infographic, there could be some surprises in store for 2021.

Packed with ideas and inspiration for graphic designers, the infographic by design agency 99designs reveals 11 trends for 2021, along with a handy explanation of each. And the one thing that ties them all together is the theme of “putting people first”. (Take a look at our best infographics for more inspiring examples).

Graphic design trends

2021: the year of geese in suits (Image credit: 99designs)

According to 99designs, 2021 will be all about people and characters. From authentic representation, ensuring that stereotypes are ditched in favour of diversity, to irreverent characters such as “anthropomorphic sushi” (fair enough), apparently we can expect to see lots of personality in design next year.

A few older styles will also be making a reappearance, the company says. ‘Symbol revival’ will see modernised versions of classic icons from empowering Goddesses to stars and stoic lions make a comeback, while the fun world of pop art is set to be resurrected. Expect grainy colours and heavy inking aplenty (check out our art techniques guide if you’re looking for tips).

In an accompanying blogpost, the company explains that “while past trends were driven by the promise of a new decade, borrowing from sci-fi and futuristic tech, 2021’s graphic design trends are putting people first.” The company sampled opinions from its global community of graphic designers to create the list of 11 upcoming trends.

This isn’t the first graphic design forecast we’ve seen for 2021. Last month, Coastal Creative revealed 8 huge design trends for 2021. Check out all 11 of 99design’s predictions in the full infographic below.

(Image credit: 99designs)

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Sourced from CREATIVE BLOQ

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Find out what’s in store for design in the next 12 months.

After experiencing all the year has thrown at us so far, we can’t be the only ones looking forward to 2021 (it hasn’t been cancelled yet, has it?). Perfect for creatives who want to get a jumpstart on life beyond Christmas, this infographic sets out seven key graphic design trends expected to blow up next year.

Full of useful information, this infographic from Ryan McCready might be one of the best we’ve seen (check our list of best infographics for more). It intelligently explains why certain trends are on the way – relating them to current consumer needs in relation to the rollercoaster that has been 2020 (muted colour palettes instead of bold, brash colours, for example – because they feel safe and secure). Click the picture below to see it in its full glory.

(Image credit: Ryan McCready on venngage.com)

According to the graphic, the general design arc will be to favour simplicity and practicality. This means that flat icons and illustrations are making a comeback, classic serif fonts will take centre-stage and text-heavy videos are here to stay as a necessity (because of the limitations the pandemic has put on shooting production-heavy footage).

You can also look forward to seeing (and creating) simple data visualisations, an abundance of geometric shapes and social media slide decks to communicate longer messages (things are probably going to remain pretty complicated, after all).

By 

Sourced from CB CREATIVE BLOQ

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Trends come and go. The graphic design world is always evolving. Some design trends fade away for months, others stay for years. Today we’ll spill the beans on which graphic design trends will generate buzz this year.

Whether you will follow the crowd or set up a new trend yourself – the choice is yours. Either way, it is vital to be up-to-date. We have taken the time to browse the web and find out which design trends will take the leading positions in 2018. We will also reveal some of the graphic design trends which should better stay in 2017.

Year 2018 is pretty much all about imagination off limits. The majority of our examples depict a combination between two or more trends, even though we have focused on each one separately. Hope it sounds promising, so let the show begin!

1. The ‘Little Big Idea’

Moonpig’s rebrand was about sweating the small stuff

“The design theme of 2017 was big impact, but paradoxically the best work achieved it by really sweating the small stuff,” says Chris Moody, creative director at Wolff Olins. “The things I have found the most striking are the consommés – those jobs that focus on something singular and use it to create something with clarity, distinctiveness and beauty: the ‘Little Big Idea’.

“2017 was about simple ideas, executed with intelligence and insight to create real, radical impact. W+K’s work on the Dutch women’s football team was a tiny logo tweak that managed to question heritage, patriarchy and even what a logo stands for. The Moonpig rebrand did more with the kerning of an ‘o’ than a thousand animated cartoon characters ever could.

“If 2018 is going to be as chaotic, channel-hopping and crazy as 2017 was, elegant logic will be the only way to cut through.”

2. Braver colours

The Dropbox rebrand made strong use vibrant colour

“2017 has been a riot of colour, with graphic designers making big, bold choices,” says Shaun Bowen, creative partner at B&B studio. “Perhaps in an effort to inspire positivity after a difficult year in 2016, we’ve seen an influx of bright colours, often with flat graphics and only one or two colours used at any one time,” he adds.

“More and more brands are also using their core packaging hue as the backing colour in posters and supporting graphics.

Max Ottignon, co-founder at London branding agency Ragged Edge, tells a similar story. “We’ve noticed our clients getting braver,” he says. “Fluoro colours and clashing tones have moved away from edgy startups into the mainstream. eBay’s new identity has colour right at its heart, using it as a way to communicate both its breadth and inclusive personality.”

Mireia Lopez, creative director at DARE, concurs. “We’re seeing the use of vibrant colours in juxtaposition with bold imagery,” she says. “This can be seen as a response to minimalism and material design, from using white spaces and clean layouts to unexpected colour combinations and distinct varied typographical styles – and is across all areas of branding as well as digital.

“The new Dropbox brand direction, for example, is doing this with its creative use of images, and corporate identities such as NatWest are shifting to a fresh and modern feel, using the potential of brighter colours to increase higher conversion rates. In my field, digital, this development is probably due the fact that sites can load faster and screens on phones are bigger, so it’s easier to play with images.”

“Using bright colours helps content stand out from meme-filled social media,” notes Nathan Sandhu, founder and creative director of Jazzbones Creative.

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One thing’s for sure, 2018 has delivered designs that are anything but boring. It’s been a year dominated by imagery that’s funky, wild, fanciful and even absurd—perhaps reflecting the increasingly nutty world we live in. So sit up, take notice and see how you can incorporate some of these electrifying graphic design trends into your images.

Glitch effect

Mistakes, imperfections, blemishes. Rather than rushing to erase or correct what’s gone wrong, we’re embracing the accidental and finding the beauty in the flawed. In a world where technology touches every aspect of our lives, it makes sense that we’d incorporate the inevitable glitch into our imagery. Weird color surges happen, as do file corruptions and crooked lines, disorienting compositions and blurry photos. While our initial tendency is to make things neat and tidy for the viewer, it’s time to consider the joys of awkward discomfort.

 

80s and 90s Retro 

Who came of age in the 80s and 90s? Millennials. Who are businesses trying to woo? Millennials. And who are the creative leaders deciding what’s in and what’s out? Um, yeah, you guessed it: Millennials. So if you want to know why we’re being inundated by color palettes full of turquoises and teals and peaches and pinks, randomly placed geometric shapes and patterns, squiggly lines and retro illustrations, it’s because we’re resurrecting that golden age when hair was big, Pokemon could only be found on cards and videos, and everyone was watching “Friends.” (Oh, wait, they’re still watching “Friends.”)

Groovy Gradients

Another popular trend from the past (this time the early aughts) that’s making a major comeback is the gradient, sometimes known as “color transition.” You can’t look at your iPhone’s app display without seeing a gradient or seven, but this time around, the style is getting an update. Instead of sticking with linear transitions going horizontally or vertically, the new gradients can be radial (starting at a single point and emanating out) or even have different starting points, creating a more swirling, spirally effect.

 

Trippy typography

Designers are having the time of their lives playing with fonts, text and typography. They’re erasing key parts of letters while still maintaining their readability. They’re flouting conventional lines and placing letters haphazardly across the page or screen. They’re allowing text to interact directly with photographs and illustrations in imaginative ways. There are handmade fonts, layered letters, abstract forms, sliced and diced and dripping text that will make the viewer dizzy with delight. And most incredible? The return of the serif font, which is making a welcome comeback after a too-long absence from our digital screens.

 

Authentic Photography

Authenticity has been a buzzword not just in design, but in advertising, branding, business, social media, arts, entertainment, politics—pretty much every sector of society. One of the easiest and most effective ways to tap into an authentic vibe is through photography. Photos offer a realness that can’t be matched, especially pics that aren’t staged or arranged but rather have a documentary feel to them. While stock photography has been flooding the internet for a while, those canned images seem to be phasing out and are being replaced by messier imagery with imperfect lighting, lots of action, interesting compositions and deeper emotions.

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