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While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more.

Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key driver of interest, and as such, your brand should have a presence within the expanding TikTok space.

Well, for now at least. TikTok may also be gone from the U.S. as of early next year, but that outcome is still yet to be determined, amid various legal challenges.

Till then, these insights from Adobe may be of interest. Adobe surveyed 808 consumers, as well as 251 business owners, to glean more insight into how TikTok is being used for product discovery.

Some potentially valuable notes.

TikTok as a search engine infographic

Sourced from Social Media Today

What are the key trends of focus among B2B marketers, and how are they looking to tap into the latest opportunities and market shifts?

LinkedIn partnered with Ipsos to conduct a survey of over 2,000 B2B marketers from around the world, in order to get their insights into what they see as the most important industry trends, and related impacts across different categories.

The results show that AI is a logically a big focus, while maximizing shrinking ad budgets, and customer retention, are also significant considerations.

And of course, LinkedIn remains the leading platform for many B2B industries.

You can check out the full results in the below infographic.

LinkedIn Tech Industry infographic

 

Sourced from SocialMediaToday

Seeking content inspiration for your holiday schedule? Maybe you’re planning for 2024?

Whatever you’re targeting, this new overview of four effective content types, from the team at Giraffe Social Media, may help.

The Giraffe team have put together an overview of some of the best, most responsive content options for your posts, which could help to get you thinking about your marketing plan.

A combination of these approaches could be a great way to boost brand awareness, and grow your following. My only additional note of advice is that you don’t just go and slap these idea prompts into ChatGPT, and end up pumping out generic rubbish.

You can check out Giraffe Social’s full tips here.

Four types of content infographic

 

Sourced from SocialMediaToday

Is your website failing to generate the results you hoped for? Want to learn the most common website design mistakes small businesses make?

The team from Studio1Design shares its website mistakes to avoid in this infographic.

Here are a few that make their list:

  • Outdated look and feel
  • Not leading with value first
  • No lead magnet
  • No marketing funnel
  • Not displaying enough social proof

Check out the infographic for more.21 Common Website Design Mistakes

Sourced from SocialMediaToday

Are you looking for ways to expand the online presence of your local business? Want to learn some clever social media tactics to find more local customers?

The team from Idunn share their social media tips in this infographic.

Here’s a quick summary:

  • Be where your customers are.
  • Stop selling aggressively.
  • Find out what people are interested in.
  • Always fill in all sections of your profile.
  • Run contests and special promotions.

Check out the infographic for more information.

5 local social marketing tips

 

Sourced from SocialMediaToday

Looking to get more eyeballs on your social media posts?

Your visual elements play a key role in stopping users as they scroll, so it’s important to focus on how you can maximize your visual resonance, to ensure that you get the most traction in-stream.

This could help – the team from Giraffe Social Media have put together an infographic listing of five tips to help improve your visuals in your posts.

You should also look to trending topics and apps, and take note of what makes you personally stop mid-scroll, then try to hone in on the specifics of each example.

Applying these tips, and imbuing them with your own creative reasoning, could help you improve your approach.

5 Design Tips for Social Media Graphics

Sourced from SocialMediaToday

 

Sourced from Katy Times

(NewsUSA) – It wasn’t that long ago that Infographics were the “It” tool for public relations and marketing – until they weren’t.

To understand why infographics should still be a viable campaign strategy for clients, we need to understand the history behind them.

In 2012, everyone was producing infographics — usually of low-quality design, although as agencies became more versed in how effective these could be as a sales to market a client’s product, more high-design infographics began emerging. In fact, according to one experienced UK-based SEO and content provider says he was creating 200 to 300 infographics per year in 2014.

In 2016, the industry became flooded, and journalists began rejecting pitches that included, to date, these time-tested marketing strategies.

Fast forward four years, and there remains an argument for keeping infographics as a viable marketing tool in your stable of resources that you pitch to clients. Here’s why:

  • They have a visual appeal. It’s no surprise that visually presented information is more appealing to the eye than a mountain of text, which means that a graphically-told story will usually pique a reader’s interest before any information is processed.
  • They are easy to comprehend. The brain is wired in such a way that visual are able to be processed much faster than language. In fact, according to studies, people can follow visual instructions more than 323 percent better than written instructions.
  • They are easily recalled. If you’re trying to make an impression on a would-be customer, know this: according to studies people can recall only about 10 percent of written content three days after reading it versus 65 percent of information presented in visual form.
  • They are shareable. Infographics can break down potentially complex information into the bite-size pieces that we have become accustomed to in a visually-appealing format that has the ability to be recalled. In this way, people are more likely to share the content of the infographic.
  • They can help to increase sales. Go back to the bullet point on recall because it’s worth repeating: the human brain is better at retaining visuals more than text. This means that if you have a complex product or service (think an IT company such as Oracle), it would stand to reason that presenting processes and benefits of using a company’s product might be better presented visually in an infographic, rather than a block of text. This in turn, will help you to stand out from your competition.
  • They aren’t being promoted as heavily today. There’s no better time than today to start using a tool that has, for many been shelved at worst, and been put on the back burner at best. Think of it this way: if your competitors aren’t using this sales tool, why wouldn’t you? As long as you use a format that is visually appealing to tell your client’s story or present a product or service, it remains a great way to not only attract attention, but for potential customers to remember you.

The bottom line is that infographics continue to be a solid tool when used correctly and can potentially add fantastic benefits as part of a wider content marketing strategy.

Sourced from Katy Times