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By Tonia Ryan Edited by Kara McIntyre

Are you looking to elevate your social media presence to new heights? Here are the tips and tricks I’ve used to grow my own following.

Key Takeaways

f you’ve been wondering how to spice up your social media posts and really start capturing attention, you’re in the right place. I grew my Instagram audience to over 3.8 million followers using the below strategies.

Social media is an incredible tool for small business owners and entrepreneurs — it connects us directly with our audience. But here’s the thing: Standing out in a sea of endless content isn’t easy. Don’t worry, though; I’ve got some tried-and-true tips for you that will make your posts pop and keep your crowd coming back for more.

For me, it all started with consistency — I made sure to post regularly and at optimal times when my audience was most active. Next, I focused on creating high-quality, relatable content that resonated with my niche. Visuals are key, so I paid close attention to aesthetics, like colours, patterns and overall branding. Engaging with my community was another game-changer; I always responded to comments, asked questions in my posts and interacted with similar accounts. Lastly, I leveraged trending topics and hashtags to expand my reach. These steps formed the foundation of my growth, and they can work for you too. Here are eight more tips to help you and your business stand out.

1. Start with a scroll-stopping visual

First impressions matter, and on social media, your visuals are your first impression. I teach my team at Tonia In Vegas that their entire image is their brand and they have to stick to their branding imaging for every post. Use high-quality images, bold colours or even memes (if they align with your brand). Tools or apps that design eye-catching graphics help a lot. Pro tip? Use images or videos that evoke emotion — whether it’s curiosity, joy or even a good laugh.

2. Keep your captions conversational

Talk to your audience the way you’d talk to a friend. Social media loves authenticity, so skip the jargon and keep it real. Use questions, emojis and a fun, conversational tone to draw people in. For example, instead of saying, “We’re launching a new product,” try something like, “Guess what? We’ve been cooking up something exciting, and we can’t wait to show you!” See? That’s way more engaging.

3. Know your audience

This one is key. Before creating your post, ask yourself, “Who am I speaking to?” Tailor your content to what your audience finds valuable or entertaining. Are they foodies? Share recipes! Are they busy parents? Offer quick tips to make their lives easier. When your posts solve problems or bring joy, people will naturally engage.

4. Call-to-actions (CTAs) are your best friends

Never underestimate the power of a good CTA. Want people to comment? Ask them a question! Want shares? Say something like, “Tag a friend who needs this!” Make your call-to-action clear, simple and irresistible. Trust me, you’ll see a big difference when you give people a little nudge.

5. Post at the right time

Timing is everything. You could create the best post in the world, but if you’re sharing it when your audience isn’t online, it might not get the love it deserves. Check your analytics to see when your followers are most active and post during those peak times. Not sure when to post? Experiment! Try mornings one week and evenings the next to see what works best.

6. Use hashtags strategically

Hashtags aren’t just for decoration — they’re your ticket to reaching people outside your current audience. Use a mix of popular, niche, and branded hashtags to boost your visibility. But don’t overdo it! Aim for five to 10 relevant hashtags per post. Social media analytics are great for finding the best tags for your industry. For example, If you are promoting real estate try to use more local hashtags instead of broad industry tags that are harder to rank for.

7. Engage, engage, engage!

Social media isn’t a one-way street. If someone comments on your post, reply! If they share your content, thank them! The more you engage with your audience, the more they’ll engage with you. Plus, it shows that you’re not just a business; you’re a person (or a team of people) who genuinely cares about their followers.

8. Use social media stories on Instagram

Instagram Stories are a powerful way to connect with your audience in a more casual and authentic manner. Stories allow you to share behind-the-scenes moments, quick updates or fun, interactive content that disappears after 24 hours. Utilize features like polls, question stickers and countdowns to engage your followers and encourage interaction. Consistently posting Stories keeps your brand at the top of your followers’ feeds and helps reinforce your presence in their minds. Remember to keep your Stories visually appealing and aligned with your brand’s tone and aesthetic.

Bonus tip: Consistency is key

One last thing before we wrap up — you have to stay consistent. Posting once in a blue moon won’t cut it. Create a content calendar and stick to it. Your followers (and the algorithms) will appreciate it.

Alright, it’s your turn now! Start experimenting with these tips and watch your social media game level up. You’ve got this!

By Tonia Ryan 

Entrepreneur Leadership Network® Contributor. Take the first step towards brand excellence

For over three decades, Tonia Ryan has made her mark as a highly accomplished entrepreneur, ghost-writer for best-selling authors and a trusted advisor to some of the most prominent celebrities and business owners. She leverages her expertise and experience to guide individuals toward success.

Edited by Kara McIntyre

Sourced from Entrepreneur

Sourced from what’s trending

Instagram’s unpredictable algorithm and 2.11 billion monthly active users make growing followers harder. Our 7 tried-and-true strategies for Instagram growth have helped social media marketers thrive in this competitive environment. These tactics can help you succeed on the platform, whether your goal is to increase your exposure or to get actual followers.

Pro Tip: You can use special programs to connect with followers. For example, Path Social is an Instagram growth tool that will help you get as many real followers as you need.

  • Create Content First and First Only

Inbound marketing relies heavily on content production. Making content for your company or brand is like giving out free, helpful information to your followers. Attracting visitors to your site or other platforms and keeping them engaged with high-quality content is the goal. Instagram followers will increase when your material is well-received since viewers will be eager to see more from you in the future. Posting relatable, relevant, and entertaining material is essential for attracting your audience’s attention and, eventually, growing your Instagram following, regardless of whether you’re making the content yourself or obtaining user-generated content.

Techniques for Unleashing Imagination

To engage your audience, upload behind-the-scenes photos, real-life tales, tutorials, and interactive Q&As on Instagram. Post inspirational quotations to boost your followers, poll and survey your audience, and reflect on the past to improve your material. Highlight your offerings by promoting user-generated content and showcasing products. Join forces with other producers or businesses to broaden your audience reach and exposure. You can feel certain that your feed will be engaging and diverse if you do this.

How might well-received information benefit you?

When your material is popular and people desire more, your Instagram following will expand. Whether you produce or utilize user-generated material, posting relatable, relevant, and entertaining content will improve your Instagram following and viewership.

We sought an insider’s take on why marketers need content creators and whether Instagram users would be posting less often in light of the new algorithm.

  • Make a Broad Social Media Plan

A social media plan lays out the specific steps your company will take to reach its marketing objectives by using best practices in social media. It seems to be a reason that your social media channels would follow the same established approach as any other company. You need a plan if you want your Instagram accounts to develop as much as possible.

  • Make Smart Use of Hashtags

Is gaining actual followers on Instagram something you’re interested in learning more about? You likely already know how effective hashtags are for increasing interaction and growth on Instagram if you work in social media management or for a company.

  • Take Advantage of Influencer Marketing

Among the many social media marketing strategies, influencers rank high. In contrast to more conventional forms of advertising, they are able to captivate viewers and provide credibility to branded content. By enlisting the help of influential users who already have a large and dedicated fan base, marketers may increase the visibility of their products and services while simultaneously attracting new Instagram followers.

  • Master the Art of Instagram Ads

A great strategy to increase your Instagram following is to make use of the Ads option. Among the many advantages of advertising on Instagram, one should stand out: the platform has greater engagement rates than others, boosting the possibility of an increase in Instagram followers.

  • Instagram Stories

The basic idea behind Instagram stories is to provide people a way to more casually and rapidly express their everyday lives than they would with a well-crafted post in their feed. There is no need to worry about algorithm crazy since this feature has increased in popularity since its launch and appears at the top of the stream.

Instagram stories are well-known to be the platform’s most effective tool for fostering relationships. Am I correct? The majority of people are unaware that Instagram stories may also be used to increase followers.

To begin, write a story every day. Each article should then include the location tag in addition to two or three hashtags. Doing so will increase the likelihood that others will find your tales and read them.

The next step is to encourage others to follow you and explain why they should. For example, do you consistently post the most delicious vegan recipes? Do you happen to know of any great local real estate deals?

After that, team up with other experts in your field to host story takeovers. If you want to increase your Instagram following, this is another great way to reach new people.

As a last step, increase your following count using Instagram story advertisements. Take a look; it’s the most cost-effective ad spot in the Facebook + Instagram network. The story ads may take you wherever you want to go, but if you want more Instagram followers quickly, utilize the link to your profile.

  • Selling on Instagram

As a last topic, let’s talk about Instagram sales, one of the app’s latest features. Instagram growth is going to do wonders for your business if you want to generate money by selling products or services.

Customer experience is a connection, which is something that many small company owners fail to remember. Revenue and relationships might take a hit when service providers aren’t upfront about prices for their extensive offerings. Foster trust and foster progress by prioritizing openness.

Your solution should be only given to your clients.

Keep all parts of Instagram consistent, such as feed content, Stories, direct messages, the booking process, website text, and online forms, to guarantee a smooth mobile experience. Most Instagram users access it on their phones. Maintain consistency and usability across the user experience.

Expand Your Instagram Audience

Following these professional tactics will help you grow your Instagram following, even if it seems impossible. Patience, effort, and attention are needed to achieve these goals.

Feature Image Credit: Pexels

Sourced from what’s trending

Do you plan to grow your Instagram followers organically? Well, who does not want to, but most of you are not as skilled as it requires. You need to follow various tips and tricks to get more Instagram followers and expand your Instagram platform.

In the near-decade that this digital media handle has been everywhere, it keeps modifying its algorithms and offering new features, meaning brands require constant profile growth.

Well, how do businesses adapt? By incorporating and trying out novel growth planes. Indeed some services can boost growth via offering paid followers and likes, but organic followers are best than things. It is best for the startups and newbies to buy these followers count but beware of the bots. If you are afraid of such scams, then look for the means to earn organic followers.

What describes Instagram Growth?

Instagram is the key element when you discuss the growth of your business. But how can you describe the development of these social media channels? It begins with the followers’ count you gain and have.

But to have these novel followers, you will require improving interaction with your profile business exposure and making a compelling post. Otherwise, why else would anyone follow you? If your Instagram growth is static and likes to add a little spark into your plan, suggest testing these tips.

Tip #1. Research

Whether you discuss this photo-sharing application or other online handles, the main key to the success path would be RESEARCH. In Instagram cases, you have to research your focused people. It is useless to run after the users who are not curious about your things. Via research, you might target a specific group of individuals who like to know about your services.

Here are the top tips to help on learning your focused audience:

Categorization: Begin categorizing your focused people based on multiple factors like:

  • location
  • age groups
  • main interests

Besides that, you are also required to explore that kind of post that shall draw their attention.

Communicate: Remember, communication is a magic potion to every brand’s growth. Thus, we would suggest you interact with your followers. Talking to the focused people would never be feasible. Hence you can make it happen via indirect means like feeds and stories. Via, these Instagram stories, you may ask them regarding their disinterest and interests.

Competitors’ analysis: You must always be conscious of your competitor’s activity. Assure that your business is going through your rival posting plan regularly. Also, study other factors too, like:

  • comment on the post
  • primary content

Increase Instagram followers: Buying Instagram likes and followers are famous these days. Many users go to get Instagram followers UK to mark their presence.

Tip #2. Planning:

After identifying your target people, you have to begin working on the content plan. Remember never to post anything randomly just for posting purposes. It would never help you in this manner, but in the end, it decreases your credibility. Hence, it will be it that you schedule your e post well before uploading it finally.

Tip #3. Support Similar Profile:

You must always follow a similar profile which is the same as yours. It’s a suitable means to keep some exposure. View and like on their content and show your presence. Take out time from the routine and interact with a similar profile.

Tip #4. Hashtag

Usage of #tags has been a suitable plan to have more followers. Using 30 tags is not necessary but use the relevant ones. In Instagram, it is the game of quality and not quantity. Remember the hashtag show the true image of your content in front of the target users.

Tip #5. Use other Mediums:

It would help if you always boosted your official profile on other social media handles. These may be Facebook, LinkedIn, and Tumblr. You can try out incorporating the widget to the official FB profile that can implant your Instagram information in the Facebook profile. Also, add the noteworthy Instagram profile to your Instagram account whenever you send an email.

Tip #6. Geolocation Tagging

If you upload the content from any Instagramable area, assure you use geotags effectively. If you are reposting any post or using the images, you must mention the concerned owners in the caption. Chances are more that your page will earn the same recognition. You must perform with joint interests; hence, you both get benefits.

Wrap it up:

Having fewer Instagram boosts although many activities on this channel shall offer you a bad feeling. But never hope because these tips will help you expand your Instagram profile effectively. All you require is patience.

Sourced from INFLUENCIVE

 

By Eric Kim.

How to Get More Instagram Followers

  1. Follow as many other people you can, hoping that they will ‘follow back’
  2. If someone doesn’t follow you back, unfollow them. After all, you don’t want your follower/following ratio to look unbalanced.
  3. #Hashtag the shit out of your photos. The more hashtags, the better. Don’t forget to leave additional comments on the bottom of your photos to add more hashtags.
  4. Go on Google and search for services to get you more followers.
  5. Whenever you meet someone in real life, tell them to follow you.
  6. Like and comment as many other people’s photos, so maybe they can follow you back.
  7. Upload a photo everyday, or else you might actually lose followers.
  8. Cross-promote: Tell your Facebook friends to follow you on Instagram. Tell your Twitter followers to follow you on Instagram. Tell your YouTube followers to follow you on Instagram. Use every social media channel to remind them to follow you on Instagram.
  9. Get people with a lot of followers on Instagram to mention you on their Instagram.
  10. Check your phone every 5 minutes, because the more you check, the more likely you are to get more followers. It is the ‘law of attraction.’

I am guilty of many of these.

Learn more social media strategies

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Why social media?

  1. 50 Blogging Tips For Beginners
  2. The Social Media Blackbook for Photographers
  3. How to Start Your Own Photography Blog
  4. A Photographer’s Guide to SEO, Blogging, and Social Media
  5. How to Brand Yourself as a Photographer
  6. Advice for Aspiring Full-Time Photographers
  7. 1,000 True Fans
  8. The “10x Principle”: The Only Difference Between “Success” and “Failure”
  9. Trust: The Most Important Thing You Need to Succeed as a Photographer
  10. Why Do You Need More Likes or Followers?
  11. Don’t Go Into Debt For Your Photography
  12. Instagram is Going to Be the Next Facebook

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By Eric Kim

Sourced from Erik Kim Photography