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5 Ways Your LinkedIn Profile Undermines Your Professional Reputation

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By Jodie Cook,

Think of your LinkedIn profile as a pitch for your business. What’s it telling your potential clients? Every time one lands on it, you’ve got a few seconds to prove you’re worth their time before they go and find someone who actually gets it. Don’t leave this to chance. You decide whether you land the meeting or lose the prospect forever.

If you don’t know what you’re doing on LinkedIn, you could cause problems for your personal brand. You are overlooked for opportunities, you waste money on other marketing channels, and you give off the wrong signals that undermine your work.

Your LinkedIn is not a digital resume. It’s more than that. If you simply upload your work history and add a passable headshot, high-value relationships will never materialize. Fix these five credibility killers and watch how fast the right people start paying attention.

Your LinkedIn profile needs to work harder than you do: here’s how

Generic headlines waste prime real estate

Your headline appears in eight places on LinkedIn. In search results, comment sections, connection requests, and message previews. Yet most people squander this visibility on meaningless job titles. “Marketing manager | Digital strategist | MBA” tells me nothing about the problems you solve or the value you create. You’re undermining yourself by being generic, showing clients you don’t really get it. Stop using the most valuable real estate on your profile to blend in.

Write a headline that makes your ideal client stop scrolling. Name exactly who you help and what transformation you deliver. “I help SaaS founders double revenue without doubling their team” beats “Business consultant” every time. Get specific about your superpower. The right people need to recognize themselves in your headline within two seconds.

Profile photos from your cousin’s wedding

Amateur hour arrives when your profile picture looks grabbed from last weekend’s barbecue. You can still see someone else’s shoulder in the frame. Professional credibility tanks when you show up looking unprepared. You wouldn’t arrive at a client meeting in a wrinkled t-shirt. Why let that be their first impression online?

Invest in a proper headshot that positions you as the expert you claim to be. Wear what you’d wear to close a six-figure deal. Look directly at the camera like you’re making eye contact with your next client. Profiles with professional photos get 21 times more views and 36 times more messages. Your photo either opens doors or keeps them locked. Choose accordingly.

About sections written by robots

Third-person bios make you sound like you hired your assistant to write about you. “John is a results-driven professional with 15 years of experience” creates instant distance between you and the reader. Nobody talks about themselves like that in conversation. Your about section should feel like the start of a meaningful dialogue, not a Wikipedia entry.

Write directly to one person, and open with their biggest challenge. Follow immediately with proof you can solve it. Share specific client wins using numbers they care about. Break up text walls with single-line punchy paragraphs. End with exactly what they should do next. If someone can’t understand how you’ll change their business within 30 seconds of reading, you’ve already lost them.

Experience sections that list duties

If your LinkedIn experience section reads like a job description instead of a victory lap, something has to change. “Responsible for managing social media accounts” means nothing, and it undersells the work you actually did. “Grew Instagram following from 5k to 50k in 6 months, generating $2million in attributed revenue” tells a story that grabs attention. Every position should showcase what you achieved. Don’t make readers have to fill in the gaps.

Transform your work history into a results showcase. Lead with the outcome, then explain how you created it. Include specific metrics, percentages, and dollar amounts. Show the scale of businesses you’ve impacted. Say you “increased sales by 67% in Q4 2023 by implementing a LinkedIn outreach strategy that generated 143 qualified leads.” Make your track record impossible to ignore. Make this section do you justice.

Dead recommendations and empty skills

Recommendations from 2018 might as well be ancient history. Outdated endorsements signal you peaked years ago and haven’t done anything worth talking about since. But we both know that’s not true. Skills sections filled with buzzwords like “leadership” and “communication” waste space that could showcase your actual expertise. Your profile should radiate with current energy based on what you actually do today.

You are awesome, so get up to date. Request fresh recommendations from clients you’ve helped transform in the last six months. Guide them to share specific results and transformations. Replace generic skills with niche expertise that sets you apart. “B2B LinkedIn lead-generation” beats “marketing.” Feature case studies, client wins, and recent content that proves you’re actively creating value right now. LinkedIn profiles should be living documents, not time capsules.

Your LinkedIn reputation builds one profile section at a time

Professional credibility evaporates when LinkedIn headlines overflow with meaningless buzzwords instead of clear value propositions, instantly signalling surface-level thinking to potential connections. Wedding photos cropped for profile pictures display a fundamental misunderstanding of professional standards, while third-person about sections create distance instead of connection. Outdated recommendations suggest professional stagnation, especially when paired with generic banner images that match countless other profiles. Oversights compound into a mediocre profile. And that’s not you. Fix your LinkedIn profile and watch how quickly the right opportunities find you.

Feature image credit: Getty

By Jodie Cook

Find Jodie Cook on LinkedIn. Visit Jodie’s website.

Sourced from Forbes

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Marketers stick with TikTok Shop despite its uncertain future

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By Emmy Liederman 

Though TikTok Shop faces the dual challenges of economic instability and a tenuous presence on US app stores, marketers are still taking advantage of its positioning as both a social platform and ecommerce engine.

“There isn’t an exact replica for a TikTok shop,” said our analyst Jasmine Enberg in a “Behind the Numbers” episode. “It has this really unique blend of technology, media, and community. The way it has been able to drive sales would be really difficult for any platform to replicate.”

Meanwhile, sales growth hasn’t shielded TikTok Shop from the challenges facing other discount retailers. The marketplace reported 120% year-over-year sales growth in June, but US commerce traffic share attributed to TikTok dipped from 13.1% in May to 10.6% in June, per MikMak.

  • TikTok Shop faced several ecommerce division cuts earlier this year after not meeting all of its sales targets, as reported by Business Insider.
  • President Donald Trump gave the platform a 90-day sales extension in June.

Marrying discounts with creator-led commerce

TikTok Shop has established a reputation as a discount retailer, and the retailer is conducting its own version of Amazon’s Prime Day event with “Deals for You Days,” discounting all items by 50% from July 7 – 19.

  • 52% of TikTok Shop customers cited deals as the top reason for making a purchase on the platform, per a May YouGov survey.

Tying discount shopping to direct creator-driven commerce has proved to be a promising formula for brands.

  • Within the last month, Mammoth Brands’ Harry’s and Flamingo have posted to Linkedin that they are hiring a director of TikTok Shop.
  • 56% of creator-driven shoppers have purchased a product directly from the platform’s shopping feature, per a March EMARKETER and impact.com survey.

Reframing TikTok for product discovery

Instead of treating TikTok Shop as a standalone sales channel, some brands are positioning it as a discovery engine within a broader, multi-platform commerce strategy. This approach lets marketers capitalize on TikTok’s influence without overcommitting to a platform facing regulatory headwinds.

CJ, Publicis Groupe’s affiliate marketing agency, just announced a first-party integration with TikTok Shop that now integrates the platform’s performance data with other affiliate channels like Amazon and DTC sites, according to a press release.

  • Some 50% of US consumers take product recommendation suggestions from influencers on TikTok Shop, according to February 2024 data from PartnerCentric.

“[The integration is] supporting this wider industry shift that is rooted in data, and not necessarily making bets on channels,” Santi Pierini, CEO at CJ. “We’re able to get the halo effect of the discovery that’s happening on TikTok, and it just makes sense to try and optimize across all these channels.”

While brands are confident that creator partnerships drive sales, measuring performance is the top roadblock that marketers are facing when it comes to influencer marketing, per an August 2024 CreatorIQ survey.

Instead of pushing TikTok Shop as a necessary sales engine, CJ is instead pushing the importance of measurement across multiple platforms when understanding the consumer journey.

“We’re not saying that everyone needs to launch a TikTok shop,” said Kelly Harman, global VP at CJ influence, “but having this understanding of how all these different commerce elements work together is what we’re now able to bring to the table.”

This was originally featured in the EMARKETER Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

By Emmy Liederman 

Sourced from EMARKETER

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LinkedIn For Coaches: The Powerful 4-Part Strategy For Growth

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By Jodie Cook

LinkedIn crossed 1 billion users this year and professionals of all types are flooding in. Coaches especially.

The platform shed its corporate stuffiness and became the place where serious business happens. While Instagram influencers fight for attention with elaborate reels, LinkedIn delivers something different. Professional conversations that turn into clients. Play the game and get some of those for yourself.

Coaches who understand LinkedIn are building six-figure businesses without cold calling or misaligned networking events. They post thoughtful content on Tuesday morning and book discovery calls by Thursday. They send connection requests that get accepted and start conversations that convert. The platform rewards depth over volume, expertise over entertainment.

If you’re ready to build your coaching business, here’s how to do it on LinkedIn.

How coaches can use LinkedIn to grow their business

Define your coaching client ICP on LinkedIn

You know your ideal client’s fears, desires and beliefs. You’ve mapped their emotional triggers and understand what keeps them awake at night. But LinkedIn requires translation. The platform organizes people by job titles, company sizes and industries. Your deep understanding needs practical application.

Start with their LinkedIn headline. A burned-out marketing director describes herself as “VP Marketing at TechCorp” not “seeking work-life balance.” Map your ICP’s inner world to their professional identity. If you coach founders through scaling challenges, search for “Founder,” “CEO,” and “Co-founder” at companies with 10-50 employees. If you help lawyers find fulfilment beyond billable hours, target “Partner” or “Senior associate” at mid-size firms.

Location matters when you offer in-person sessions. Industry matters when you specialize. Get specific about the wording that identifies your people. Know exactly who you serve by how they describe themselves on LinkedIn.

LinkedIn profile optimization for coaches

Your profile works 24/7 as your strongest asset. Most coaches waste this opportunity with generic descriptions and corporate speak. When someone lands on your profile after reading your insightful comment, they decide in seconds whether to connect or click away. Make those seconds count. Supercharge your LinkedIn profile with specificity and personality.

Your headline does the heavy lifting. Skip “Executive Coach | Leadership expert | Speaker” because everyone uses that formula. Write something that makes your ideal client think “This person gets me.” Try “I help corporate mums get more sleep” or “Turning overwhelmed lawyers into fulfilled leaders.” Your about section should tell your story in a way that mirrors your client’s journey. Share why you became a coach, the moment you realized traditional success wasn’t enough, and the transformation you help others create.

Use short paragraphs, specific examples, and end with a clear next step. Your featured section should showcase your best work: client testimonials, your most popular posts, a case study that demonstrates results. Every element of your LinkedIn profile builds trust and positions you as the obvious choice.

LinkedIn content strategy for coaches

Forget posting daily motivational quotes or resharing Gary Vee videos. Your LinkedIn content strategy starts with solving real problems for real people. Share the conversation you had with a client yesterday (keeping it anonymous). Break down the framework you use to help founders delegate effectively. Tell the story of your own leadership failure and what it taught you. LinkedIn works for coaches when they focus on value, not volume.

The LinkedIn algorithm rewards dwell time: how long people spend reading your post. So give them a reason to stay. Open with a hook that speaks to their current struggle. “You just hired your 10th employee and suddenly nothing works the way it used to.” Develop your point with specific examples and actionable steps. Close with a question that sparks meaningful discussion. Post when your ideal clients check LinkedIn, typically Tuesday through Thursday, early morning or lunch hours.

Consistency beats frequency. Three thoughtful posts per week outperform daily fluff. Engage genuinely on other people’s content. LinkedIn tracks meaningful interactions and rewards creators who contribute to conversations rather than just broadcasting. Your commenting strategy matters as much as your posts.

Master the art of LinkedIn messaging

Direct messages separate LinkedIn from other platforms. You can reach decision-makers directly without gatekeepers or cold call scripts. But most coaches blow this opportunity with terrible outreach. They send generic connection requests and immediate sales pitches. They treat LinkedIn like a numbers game instead of a relationship platform. Don’t sabotage your credibility by making mistakes.

Send connection requests with personalized notes that reference specific content or mutual connections. “Your post about founder burnout resonated deeply. I work with tech founders having similar challenges.” Once connected, start conversations. Comment thoughtfully on their updates. When someone engages with your content consistently, reach out with genuine interest.

Make your DM strategy and stick to it. Let conversations develop naturally, just keep them going and keep them high energy. The right people will ask about working with you when they’re ready. Respond promptly to serious inquiries while filtering out spam. Build your network strategically, focusing on quality connections.

LinkedIn for coaches: your transformation starts today

LinkedIn offers coaches something rare. Access to decision-makers who invest in their growth, a platform that rewards expertise over entertainment, and tools to build meaningful professional relationships at scale. Define your ICP in LinkedIn’s terms, optimize your profile to attract ideal clients, create content that positions you as the obvious expert, and master messaging that leads to conversations and clients. If anyone can make LinkedIn work, it’s a top coach like you.

Feature image credit: Getty

By Jodie Cook

Find Jodie Cook on LinkedIn. Visit Jodie’s website.

Sourced from Forbes

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From Creator To CEO: Free Tools Every Digital Entrepreneur Should Be Using In 2025

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By Lovely Marshall

As of 2025, there are more than 207 million global content creators who build digital influence through platforms like YouTube, TikTok, LinkedIn and Instagram. Creators are more than content makers; they’re economic engines. But while the creator economy is booming, the bridge between influence and infrastructure remains fragile.

According to Goldman Sachs via MBO Partners, the U.S. creator economy alone contributes over $250 billion to GDP. Adam Mosseri, CEO of Instagram, shared in Business Insider: “We believe creators are becoming more and more relevant over time. We are just seeing more and more power shift from institutions to individuals across the industry.”

U.S. Small Business Administration (SBA) estimates there are 34.8 million small businesses nationwide, yet few policies formally recognize creators as part of that group. This is the untapped gap: Creators don’t always see themselves as entrepreneurs, and as a result, they often miss out on resources specifically designed to support business growth.

Influencers produce content daily, yet miss out on tools that could help them monetize, scale and build long-term wealth. To prevent what I call “Creator-to-CEO Failure to Launch,” here’s how creators can start using existing free partnerships right now to turn their visibility into viable ventures.

7 Essential Partnerships And Resources To Help You Build A Business In 2025

1. SCORE (Service Corps Of Retired Executives)

Why It Matters: With 10,000+ volunteer mentors, SCORE offers free one-on-one guidance to entrepreneurs across industries.

Action Step: Book a mentor at SCORE.org who understands digital marketing, pricing or scaling to review your business model, even if you’re just starting out.

2. Small Business Digital Alliance (SBDA)

Why It Matters: Backed by the SBA and Business Forward, this organization curates digital tools, templates and educational materials.

Action Step: Use their free business planning and legal resources to turn your content operation into a structured, scale-ready venture.

3. Local Chambers Of Commerce + Women’s Business Centres

Why It Matters: These groups provide hands-on workshops and funding guidance often overlooked by online-first creators.

Action Step: Attend a local business centre event. Even a one-time mixer can connect you to a lawyer, lender or advisor who can help formalize your brand.

4. University Innovation Centres (U Of H, Community Colleges, HBCUs)

Why It Matters: Community colleges and HBCUs now house innovation labs where non-enrolled creators can join pitch competitions, incubators or workshops.

Action Step: Search your city + “University Innovation Centre” and inquire about available small business or entrepreneurship resources.

5. Google Reviews + Business Tools

Why It Matters: A buyer’s decision is often driven by trust and validation, but many creators still lack visibility because they haven’t claimed or optimized a Google Business Profile.

Action Step: Create your Google Business Profile and start collecting reviews from collaborators, clients or brand deals.

6. Hello Alice

Why It Matters: With over $40 million in grants distributed, Hello Alice supports early-stage founders and women, veterans and creators of colour.

Action Step: Apply for funding, access business education and join their creator cohorts if you’re ready to scale beyond brand deals.

7. Verizon Small Business Digital Ready

Why It Matters: With over 1 million users, this platform offers courses, mentorship and $10,000 grant competitions.

Action Step: Enrol in courses and track your progress. Creators who complete modules qualify for mentorship and funding.

Real Voices, Real Impact

Gone are the days when we only viewed creators as entertainment. They’re digital founders. With the right partnerships, they won’t just gain influence. They’ll gain infrastructure.

Powerhouse Thought: Creators Don’t Just Need Platforms; They Need Partnerships

Entrepreneurs aren’t made when you hit six figures. They’re made when you set up your backend like it matters. If you’re already creating content, building an audience or selling a service, you’re not an influencer. You’re a business.

These tools are your blueprint to prove it.

Feature Image Credit: Getty

By Lovely Marshall

Lovely Marshall, Ex-Facebook Strategist & Eventbrite Entrepreneur helps creators & businesses turn platforms into profit via innovation hubs. Read Lovely Marshall’s full executive profile here. Find Lovely Marshall on LinkedIn. Visit Lovely’s website.

Sourced from Forbes

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5 Reasons Why Every Freelancer Should Use LinkedIn

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By Chelsea Tobin

LinkedIn usage and engagement are heating up, and for good reason. It can be a goldmine for finding new freelance clients, building your personal brand, and growing your business. In fact, 44% of marketers say LinkedIn is the most important social media platform for B2B (business-to-business) marketing.

Attracting leads and growing our pipeline is important to growing a sustainable and future-proof business. Here are five reasons why a LinkedIn profile is a freelancer’s best way to do this.

1. LinkedIn Is A Powerful Marketing Tool

LinkedIn may have started as a networking platform and an “online CV”, but it has well and truly evolved since then. It’s now a comprehensive marketing tool that freelancers can use to build their brand and source new clients. LinkedIn offers many different options for posting content, such as articles, carousels, videos, and even newsletters. You can use their newsletter function to build a loyal subscriber base and nurture leads, rather than using an entirely separate email platform.

2. LinkedIn Is Where The Decision-Makers Hang Out

Business owners, CEOs, executives, and founders (or anyone who decides to hire you as a freelancer) are all active on LinkedIn. It offers the opportunity to build your personal brand right in front of them by strategically posting consistent and value-first content.

Unlike Facebook, where users usually only add people they know personally, it’s a regular part of LinkedIn culture to connect with people you do not know. You can send invitations to connect with your ideal clients, send a personalized InMail, and implement a value-first strategy to start conversations with them. Hot tip: 86% of people are more likely to read your InMail if you view their LinkedIn profile first.

3. Proudly Display Your Social Proof on LinkedIn

Thanks to a few special features, LinkedIn can be used as a highly curated and personalized resume with undeniable social proof. These features can help you stand out to ideal clients and build trust when they view your LinkedIn profile.

LinkedIn allows colleagues and clients to leave a recommendation on your profile, which is a powerful testimonial to potential clients. If you add skills (make sure they’re relevant to your freelance services) to your profile, anyone on LinkedIn can endorse you for these skills. Again, ask your colleagues and clients (past or present) to do so, as these skill endorsements are powerful social proof.

4. Organic Reach Still Exists On LinkedIn

Despite the ever-present argument that organic reach is dying on social media, LinkedIn has stood the test of time. Freelancers have an exciting opportunity to utilize their personal profiles to get visible and earn reach they may not be able to on other social media platforms.

The best news is you don’t need a large following to earn significant reach on LinkedIn. If you post high-quality, value-first content, share your expertise, and participate in meaningful conversations, you can create large waves of influence in your industry, regardless of your follower count.

5. The LinkedIn Mindset Is Different

People who use LinkedIn are professionals looking to collaborate, network, learn, and invest in themselves. This platform isn’t where you unsupportive aunties or friends with no ambitions hang out!

Your regular users of LinkedIn know that it’s a hub for B2B marketing and business transactions, so their mindset is more primed and open to seeing businesses promoting themselves. This mindset makes it much easier for freelancers to sell their services. As long as you’re also offering value to others and engaging in meaningful ways, you’ll never be out of place.

Every freelancer should add LinkedIn to their marketing strategy. Consistent and strategic use of LinkedIn could be the secret weapon that helps grow your personal brand and client base to new heights.

Feature Image Credit: Getty

By Chelsea Tobin

Find Chelsea Tobin on LinkedIn. Visit Chelsea’s website.

Sourced from Forbes

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Advisors Eye Up Instagram’s Millions of Users

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By Griffin Kelly

With more than 100 million Americans users, Instagram is becoming a platform for advisors to connect with investors and secure new clients.

Advisors rely on an array of marketing tactics to promote themselves, from newsletters to digital ads, referrals, bus stop posters, athlete endorsements, and in some questionable cases, even images of burning dollar bills. But with more than 5 billion people now on social media globally, advisors are zeroing in on platforms that aren’t traditionally associated with wealth management — especially Instagram.

Sure, Facebook is great for finding online groups and LinkedIn is the premier spot to tout career achievements, but the Gram is known for being the app where users express individuality, said Alissa Todd, an advisor with The Wealth Consulting Group. “It’s a way to stand out and show your human side, which I don’t think you can really get from a LinkedIn post,” Todd told Advisor Upside.

Get on the Gram

It’s hard not to notice the more than 100 million Americans who are on Instagram daily. That accounts for roughly three out of every four Americans between the ages of 18 and 29, according to Pew Research. Two thirds of people between the ages of 30 and 49 also have an account.

The upshot for advisors is that social media can funnel investors to additional resources and ultimately turn them into paying clients, Todd said, adding that about 20% of her firm’s clients initially engaged with a post on one of her social media accounts. “It’s not just someone scheduling a meeting with me directly through my Instagram link,” she said. “Maybe they joined my newsletter from Instagram, or they attended a master class through Instagram.”

Still, more than eight in 10 advisors said they have never used the app, according to SmartAsset, and that makes it untapped territory for the industry. With the Great Wealth Transfer of as much as $124 trillion now underway, advisors are bolstering their Instagram reach to secure, or at the very least, connect with a new wave of investors.

It’s Compliance-cated. Because the industry is highly regulated, the posts advisors share on Instagram tend to be basic, yet sound, financial management tips like investing early and consistently and living below your means if you’d like to retire on time. “Don’t be afraid to give away good content for free,” Todd said. “People respect it, start to imagine what kind of advice your clients are paying for, and want to work with you.”

Some firms like Brazos Wealth Advisors aren’t necessarily trying to find new clients, but rather increase their brand recognition. “We don’t need new clients. We have more than enough from referrals,” said advisor Wes Shannon, adding that the goal is to build a following with light-hearted and fun content. (Here’s a series of dad jokes.)

What Makes a Good Post?

Nearly 1 billion photos and videos are shared on Instagram each day, so it takes a lot of tinkering and creativity for advisors to stand out in a deluge of synchronized dancing, cat content, and recipe tutorials.

For example, Todd’s post might show her styling her hair, sporting a new outfit, or grabbing her morning coffee, accompanied by financial tips. Sometimes she’ll repost the same video or image multiple times because the original content got so much engagement. “I did one for International Women’s Day recently, and that has been the same post for the last three years,” she said. “It’s a good strategy. You don’t always have to be thinking of new content.”

Danielle Darling, an advisor with Resource One Advisors, has tried a couple of different techniques to see what sticks. Some posts are no frills, just her speaking directly into the camera, sharing financial tips. In others, it’s text over stock photos and calming music. And in others, she’s doing something very — for lack of a better term, Instagram-y — like playing in the snow in slow motion while highlighting how people can reinvest dividends and capital gains. She said 30- to 90-second videos tend to get the best engagement from users.

“The ones where I’m showing my face perform better,” Darling told Advisor Upside. “Trust is built on seeing a face and hearing a voice.”

The Greater Good. On the flip side, the internet is full of bad advice. Whether it’s meme coin recommendations, guaranteed strategies to turn $10 into $10 million, or Top 10 lists of the best ways to make passive income, someone is always hawking an insubstantial, if not dangerous, product on social media. And when a majority of investors under the age of 35 cite social media as a source for financial information, that’s not good.

“I spend more time combating harmful things clients see or hear on social media than I do actually posting or marketing there,” said Donald LaGrange, an advisor with Murphy & Sylvest Wealth Management. The challenge comes from unregulated finfluencers being able to produce more eye-catching and exciting content, whereas licensed professionals held to fiduciary standards have to be very deliberate with what they say on social media, which can be quite boring by comparison, LaGrange told Advisor Upside. “It’s a bit like watching a documentary vs. an action movie,” he said.

The problem has gotten to the point that some advisors feel they need to post their own content to cancel out some of the finfluencer noise. “There are a lot of self-proclaimed financial gurus out there,” Darling said. “If the professionals aren’t active on social media channels, someone else without the skills or abilities will be.”

Feature Image Credit: Photo by Claudio Schwarzvia Unsplash

By Griffin Kelly

Sourced from The Daily Upside

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7 Ways Coaches Waste Time On LinkedIn And How To Fix It Fast

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By Jodie Cook

Coaches are wasting hours on LinkedIn without seeing results. You open the app, scroll mindlessly, post something generic, and wonder why your business isn’t growing. Meanwhile, others in your field are booking calls every week from the platform.

Your expertise isn’t the problem. Your LinkedIn strategy is.

I quadrupled my LinkedIn following in 2024 by eliminating time-wasting activities and doubling down on what drives results. After studying what performs well and what falls flat, I know the opportunity is massive for coaches who show up strategically instead of randomly posting and disappearing.

Stop wasting time on activities that don’t convert

Here are the seven key ways coaches throw away valuable time on LinkedIn and how to fix them today.

Chase the right connections, not just any connection

You accept every connection request that hits your inbox. Your network grows daily, but with people who have zero interest in what you offer. Stop this now. Define your ideal client in specific detail: their job title, challenges, goals, and values. Run advanced searches for these exact people. Actively connect with them.

Review each connection request against this profile before accepting. Message them to understand their intent before connecting. Build a network of potential clients or collaborators, not random contacts.

Focus on your own metrics, not what other coaches are doing

You spend hours studying other people’s posts, mimicking their approach, and wondering why their content performs better. But their journey doesn’t match yours. Their audience responds differently. What works for them might flop for you.

Track your own metrics instead. Note which of your posts spark real conversations and bring profile views. Create a simple spreadsheet to track post performance. Colour your winners in green, your losers in red. Learn from both and repeat what succeeds for your unique voice and audience.

Create a content system, not daily blank-page panic

Writing posts from scratch every day drains your energy and wastes valuable time. No wonder your posting schedule remains inconsistent and your results suffer. Develop a system to capture ideas throughout the week as they happen.

Keep a notes app on your phone ready for client questions, breakthrough moments, and lessons learned. Batch create your content in one focused session. Write a week’s worth of posts in 90 minutes. Schedule them for optimal times when your audience is online.

Share client wins to build credibility

Your success stories provide evidence that you help others transform. Share specific client achievements with permission and respect for privacy. Talk about the starting point, the process, and the outcome with real numbers and tangible results.

People buy coaching services from professionals who demonstrate they’ve helped others achieve similar goals. Your client wins represent your most powerful marketing asset on LinkedIn. The proof of your coaching effectiveness lives in your client results.

Give away your frameworks generously

The coaches winning on LinkedIn share their methods openly and completely. They break down their frameworks step by step, detailing exactly how they help clients succeed. Your expertise appears in how you apply these methods, not in keeping them hidden away.

Share your signature system with confidence and clarity. The people seeking DIY solutions will use your free content. The people wanting guaranteed results will hire you to implement it alongside them. Provide value first and watch how it returns to you in leads and opportunities without chasing.

Transform your LinkedIn approach this week

Create a LinkedIn system that works for you, not the other way around. Define your ideal client and focus your network building efforts specifically there. Learn from your own performance data, not others’ perceived success. Capture content ideas throughout the week in a structured way. Share client wins and your coaching methods proudly and consistently. Your coaching business deserves better than random activity and hoping something sticks.

Feature Image Credit: getty

By Jodie Cook

Sourced from Forbes

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How To Build Your LinkedIn Brand Without Compromising Who You Are

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By Jodie Cook, 

Posting on LinkedIn intimidates plenty of otherwise fearless business owners. Putting yourself out there feels daunting. Writing updates about your work seems like bragging. But your dream clients need to know who you are and what you stand for. When you build your brand the right way, you don’t have to change yourself at all.

LinkedIn brings in big business. With over 1 billion users, the platform helps entrepreneurs sell more than ever. You don’t need hacks, tricks or formulas to win. You need to show up as yourself and let people get to know you. Here’s how.

Build your LinkedIn brand with authenticity and purpose

Stay true to your values

The best LinkedIn posts come from lived experience. From moments you’ll never forget. From the wins and losses that shaped who you are. Your wisdom came from somewhere. Share it. Don’t feel like you have to dumb yourself down or sell out to make waves online.

Write your own comments. Don’t let AI steal your voice. Pick three things you believe most strongly about your work and write them down somewhere visible. Match every post against these core values. If it doesn’t align, don’t publish it.

Create meaningful connections

Each new follower is a real person. Someone looking for answers. Someone who could become a customer, collaborator or friend. Give them gold in your posts. Share the exact steps you took to get where you are. It’s not necessary to use automated outreach tools. You don’t have to play the numbers game.

Message people who check out your profile. Ask what caught their eye. Don’t pitch. Just chat. Get to know each other first. One genuine conversation beats a hundred connection requests. You know what to do.

Document your journey strategically

A selfie you think is ugly might inspire someone else. Your messy desk could show them how you work. Your team laughing shows the fun you have at work. Take more pictures and ignore the perfect lighting. Document your life and share the lessons. Less airing your laundry, more sharing the person behind the brand.

Create themes for your content: Behind-the-scenes moments, client wins, team culture, product updates. Take pictures throughout your week that fit these pillars, note context about why this moment matters. Let people see the human behind the profile while serving your business goals.

Create posts that serve and sell

Auto-generated posts lack soul. As you know by now, LinkedIn rewards authenticity, not bad AI-generated content. Your posts need to help your audience while positioning your expertise. Someone should be able to thank you for your work. Don’t post for the sake of it. Post for your future clients.

Open with a strong hook that grabs attention. Share one specific lesson or tip your ideal client needs. Include a story that proves it works. Close with a clear next step they can take. Make every post build trust and showcase your offer naturally.

Focus on consistent value delivery

You’ve heard you need fancy tech and algorithm hacks to succeed online. But you’re better than that. Sustainable growth comes from serving your audience reliably. Block time each week to plan your content. Mix personal stories with practical advice. Share your truth right from the heart.

Create a simple content calendar: Monday client wins, Wednesday behind-the-scenes, Friday teaching points. Track which topics spark the most meaningful discussions. Double down on what resonates while staying true to your message. This doesn’t have to be complicated.

Win at LinkedIn: stay authentic and win big

You don’t need to sell out to get known online, and building your LinkedIn brand shouldn’t change who you are. Stay true to your values. Create real connections. Share your actual life. Post with intention and focus on giving value. Your wisdom came from somewhere special. Share it proudly.

You have everything you need to grow on LinkedIn. Your experience, methods and personality set you apart. Start today with one honest post that helps your audience. Keep going until LinkedIn becomes your most powerful business tool.

Feature Image Credit: Getty

By Jodie Cook, 

Follow me on LinkedIn. Check out my website. Senior Contributor. Jodie Cook covers ChatGPT prompts & AI for coaches and entrepreneurs.

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Train ChatGPT To Write Your LinkedIn Posts In 5 Easy Steps

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By Jodie Cook

LinkedIn has over 1 billion users from 200 countries. 16.2% use it daily. 49 million people look for jobs there every week. LinkedIn is where the money’s at. But when you’re a busy founder, you don’t have time to mess around. Writing posts takes ages and you have other things to do.

ChatGPT can help. Here’s how to make it write LinkedIn posts just like you in five simple steps. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through. Be proud to publish every time.

Make it sound like you

Your posts should sound like you wrote them. Not a robot. ChatGPT needs to get your style. How you talk. What words you use. Head to LinkedIn, look at your analytics and find your top performing posts of all time, then give ChatGPT those as examples so it can copy your vibe.

“Your task will be to write my LinkedIn posts. First read these posts I wrote. Tell me how I write and create a style guide to use in the new posts. Make the style guide include what kind of words I use, my sentence length, my tone and style and structure. Include what makes my writing unique. [Include example posts]”

Read what it says. If it’s right, move on. If not, give it more posts or explain what it got wrong.

Pick your topics

Your goal is to reserve a space in someone’s head for the thing that you do. Especially on LinkedIn. If a connection thinks of someone else first, you’ve lost the game. To achieve this, stick to what you know, and do it consistently. Keep going until people see you as the expert, and then don’t stop. Pick three or four main things you’ll post about, which become your pillars. Your followers will know what to expect from you and this matters for showing up online.

“Now, give me 10 ideas for LinkedIn posts about these topics: [list your content pillars, based on the topic you want to own and be known for]. Present the ideas using one sentence for each one and make them punchy.”

Look at the ideas and choose the best ones. Take them forward using the next few prompts.

Get the post

Good instructions make good posts. Bad ones make rubbish. Get your instructions right and ChatGPT will pump out killer content. Spend time on this bit because it pays off.

“Let’s go forward with idea [select the idea you want to go forward with first]. Use my writing style that we just described. Start the post with a hook, which should be a short, sharp, punchy line that grabs attention with my target audience but should not be a question. Then add a rehook, a short line that comes after the hook, that sets up the post and signposts the rest of the post. The main part of the post should fill a knowledge gap in my target audience, so I should help them do something in distinct steps, adding value with each one. Write new sentences on new lines, with line breaks. The penultimate line should be a compelling statement that strongly states one of my audience’s strong beliefs back to them. The final line should invite engagement on my post, inviting people to comment. Make sure the answer to this question is something they would be proud to share. Before you write this post, ask me questions about my target audience. Then ask for a personal story to incorporate in the post.”

Make it better

First drafts are never perfect. That’s fine. Read what ChatGPT writes. Then make it better. This is where okay posts become great ones. The ones people remember and share.

“Change this post to make it more [specify what you’d like changing, for example chatty, professional, simple, punchy]. Do not use these words [include the words used in the post that you wouldn’t use in real life]. Also don’t [anything else you’ve spotted that you don’t like]. Now give me the post without the section titles.”

Keep re-prompting until you love it. The more you tell ChatGPT, the better it gets at writing like you.

Double check

ChatGPT forgets things. Chances are, with this journey of prompting you’ve just undertaken, it’s gone away from your original style guide. So here’s where you double check. Get ChatGPT to mark its own homework by comparing the draft post with its original instructions.

“Now review this draft and refine it to better match my style. Shorten any sentences that are longer than [specify, for example ten words], and simplify any complex language, including [specify sentences that are too complex]. Replace any words that don’t sound like me with ones I would use. The part that I think doesn’t flow well is [specify that here if applicable], so rewrite it to sound more natural. Add any final touches to make the post engaging and authentic. Once refined, give me the final version ready to post.”

Now ask it to repeat this process for the other ideas you liked. Give ChatGPT the rest of the numbers, one by one, until you have a month’s worth of content ready to go.

“Now let’s learn from this process and repeat it to create post idea [number]. Ask me questions before creating the post in the same style.”

Level up your LinkedIn with AI power: ChatGPT prompts to grow

Getting ChatGPT to write your LinkedIn posts saves time. But it’s more than that. It helps you post quality stuff that people want to read. Stuff that grows your brand. Make ChatGPT analyse your style, select your topics, then write the perfect prompt. Make it better and double check.

Tonnes of LinkedIn content could be five prompts away. Try these today and watch your likes and comments go through the roof.

Feature Image Credit: Getty

By Jodie Cook

Follow me on LinkedIn. Check out my website or some of my other work here.

Founder of Coachvox AI – create an AI version of you. Forbes 30 under 30 class of 2017. Post-exit entrepreneur and author of Ten Year Career. Competitive powerlifter and digital nomad.

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How To Build Your Personal Brand On LinkedIn, According To An Expert

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By Tyra Alexander

In the year 2024, career success is about more than just resumes and interviews — it’s about how you present yourself on paper, online, and IRL. In the current job scene, having a personal brand has become crucial in all areas of one’s career whether you’re still a college student or trying to kick-start your post-grad career. But what *is* a personal brand, and how do you create one?

According to the Harvard Business Review, personal branding means defining and expressing your public persona. Similar to how a company has a logo, mission, values, and generally identifiable personality, you have similar ways to define your own brand. A personal brand is used for many reasons — in the working world, this includes helping you land a job, build your network, and showcase who you are as a young professional.

Personal branding can be put into effect just about anywhere, from networking events to the font you use on your cover letter. But one of the best places to start building your personal brand for the job search is on LinkedIn. That’s because LinkedIn has so many different functions; it’s a platform for job-searching, networking, and sharing your professional accomplishments.

So, if you’re a college student looking to build your personal brand on LinkedIn, you’re in the right place. Below, Her Campus speaks with Keren Baruch, director of product at LinkedIn, for some personal branding tips to consider.

woman on computer
Thought Catalog via Unsplash

1. Have a complete LinkedIn profile that showcases who you are.

With over 1 billion LinkedIn members worldwide, standing out in a sea of users is crucial, which Baruch says starts with your profile. “I think the first thing is to make sure that you have a profile that is complete, because when you complete your profile, this is what shows up everywhere throughout the app,” Baruch tells Her Campus. A complete profile, according to Baruch, includes filling out all the major fields, including your experience, skills, profile photo, headline, bio, and more.

According to Baruch, your Linkedin profile acts like a “virtual handshake” — it’s the first thing people see when they click on your profile, so make a lasting impression. “When you’re thinking about your career, it’s so important that you’re making sure you’re sharing who you are, what matters to you, what is your expertise,” Baruch tells Her Campus. “When you have the world’s largest professional network like LinkedIn at your fingertips, making sure that you’re able to stand out is super important.”

2. Build authentic connections.

Personal branding doesn’t stop at setting up your profile. Being engaged and adding LinkedIn to your usual social media rotation helps you stay active and build connections on the site. TBH, this is where I struggle; building connections on LinkedIn seems way different than finding mutuals on IG and TikTok… or so I thought. According to Baruch, you may have more LinkedIn connections than you think.

“You already have a network of the people that you’re meeting,” Baruch says. “Your friends, your professors — these are all people who are maybe not [in your LinkedIn network] right now, but will come to be the people who are going to help you throughout your career.”

So, if you’re looking to start building your professional network on LinkedIn, start with your classmates or professors and as time goes by, build your connection from there. By starting with people who know you IRL, you’re creating a community of people with whom your brand is set up to resonate with, which is crucial for building a personal brand.

3. Create content that is true to you.

Another huge part of building a personal brand on Linkedin is creating posts. NGL, I had zero idea about what to post on LinkedIn, let alone what to post that would help me with my personal brand. Thankfully, Baruch has a tip for that.

“The most successful content that we see is from professionals who are reaching an audience that care about a topic that they have expertise and insights to share about,” she says. “The real power is in the knowledge, conversations, and engagement that you can spark for a community kind of helping people learn tangible things that can help them advance in their careers.”

Although it’s important to share your achievements and your success on your LinkedIn, what’s also beneficial is sharing posts about your values and things you stand for, which could in turn be relatable to other people in your network and beyond — thus enticing an audience to connect with your personal brand.

In terms of the different types of content, Baruch recommends trying out different kinds of posts when first starting.

“We recommend trying different formats to see what works for you,” she says. “Whether it’s video, text, [or] newsletters.”

4. Get started ASAP.

I know what you’re thinking: “When is a good time to get started on building a brand?” Luckily, there really isn’t a set timeline for building your personal brand on LinkedIn. According to Baruch, “As soon as you start having experience and work experience, or want to be getting work experience, that’s a great time to start your profile.”

So, if you’ve started racking up summer internships, jobs, or extracurriculars, now is a great time to build that brand!

Feature Image Credit: Christin Hume via Unssplash

By Tyra Alexander

Tyra Alexander is a National Writer for Her Campus, primarily writing about life, experiences, and academics. She is also Editor In Chief at her campus chapter at Loyola University Maryland. Beyond Her Campus, Tyra is a Junior English Major and communications minor. She is the Head Nonfiction Editor for her campus’ literary art magazine, Corridors and is Senior Copy Editor for her school’s newspaper, The Greyhound News. In her free time, Tyra can be found reading a romance book (or two), dancing with her university’s dance company, or watching vlogs by her favorite YouTubers. She is a big fan of R&B and pop, with her favorite artists being Victoria Monét, Beyoncé, and Ariana Grande.

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