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Sourced from Entrepreneur Europe.

Linking News is a press-release service that gets your info noticed by media outlets that matter.

One of the most challenging aspects of running a business is getting the word out about your product or service. You may be sitting on something that is the greatest thing since sliced bread, but if people don’t know about it, they can’t buy it.

Of course, thanks to the Internet and social media, there are more ways to market your business. However, if you’re looking for something tried and true that guarantees exposure on the biggest news and media sites, you need to take a look at Linking News, the press release service that can get your info noticed by the media outlets that matter.

Linking News is a white label press release distribution service that gets your press releases published on hundreds of top tier media outlets, including ABC, NBC, FOX, USA Today, MarketWatch, Bloomberg, Business Insider, Buzzfeed, the Associated Press, Yahoo, and many more.

Why press releases?

Press releases have been an essential marketing and public relations tool for entrepreneurs and business owners for more than a century. And while you might think they’d be outdated in the age of digital media, the opposite is true. The rise of social media has actually created more publishing options for press releases, making them even more valuable.

Amazingly, the basic idea behind a press release has not changed much over the last century. A press release is still an official statement created by a business or organization and issued to news outlets for the purpose of informing the public about something noteworthy, whether that’s an upcoming event, an innovative new product, or a new business undertaking. What has changed is how entrepreneurs and businesses make use of this tool.

Before the rise of digital media, if your company didn’t have any contacts or connections in journalism, your only option was to submit a press release to as many news outlets as possible and hope that one of them would agree to run it. Today, press release distribution services like Linking News do all the legwork for you and provide guaranteed access. All you have to do is make sure your product and pitch are on point.

Today, the press release is especially useful for startups, entrepreneurs, and small businesses that are just starting out and trying to build a brand. It’s basically the modern equivalent of making cold calls or selling your product or service door to door, only instead of telling one person at a time, you’re telling an audience of thousands and sometimes even millions of people.

Linking News’ white label press release service

Linking News

Image credit: Linking News

When you publish a press release with Linking News, you get access to a network of more than 300,000 publications, 900,000 journalists, and 90-million social media influencers. Exactly which media outlets your press release gets published on depends on which package you subscribe to. However, all packages guarantee publication on over 100 sites, including many top tier outlets, within 24 to 48 hours. And all clients receive a full publication report with live links within one-to-three days.

Best of all, unlike other press release distribution services, with Linking News all publications are strictly white label. That means your press release will not be published on linkingnews.com, and their brand will not be mentioned in your press release and report. All your press releases will appear under your brand, so your clients, customers, and competitors will never know you used a third-party distribution service.

So if you’re looking for an easy, cost-effective way to build your brand, take a look at Linking News White Label Press Release Distribution. It could be just what you need to take your business to the next level.

Feature Image Credit: Linking News

Sourced from Entrepreneur Europe

By Lane Ellis,

Are you using the latest social media marketing tools that help you create a new variety of remarkable campaign experiences?

We’ve got you covered with a look at our 10 latest featured social media marketing tools to help you refine and expand your marketing efforts and boost brand storytelling.

Sifting through tens of thousands of available tools can be a hit and miss proposition, but these 10 fresh marketing tools let you skip a lot of the research queue and get right into useful tools for helping you tell marketing stories in new ways.

Let’s dive right in with our collection of 10 fresh tools to boost your social media marketing experiences, including image and video manipulation tools, headline analysis utilities, and social media monitoring apps.

1 — DxO’s Nik Collection 3 Tools

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DxO’s updated Nik Collection 3 offers an array of photo editing features for its popular suite of economical plug-ins for Adobe Photoshop, Lightroom, and DxO’s own Photo Lab.

Coming three years after acquiring the technology from Google, this latest major release offers a new horizon-correcting perspective plug-in — Perspective Efex — and brings Adobe Lightroom Classic users non-destructive editing using a special variety of TIFF files.

Marketers looking to test the new features can try DxO’s new collection using a fully-functional 30-day trial.

2 — CoSchedule’s Headline Analyzer Tool

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Marketers looking for a fresh take on potential new headlines for articles, case studies, eBooks, or other forms of B2B marketing content can try CoSchedule’s Headline Analyzer tool.

This tool offers numerous recommendations, visual previews, and ratings for potential headline choices, including sentiment and length analysis, keyword insight, and a word balance feature showing a particular headline’s emotional power and whether it is particularly common or on the rare side.

3 — Prisma Lab’s Photo Editor

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Marketing designers looking to push the boundaries of imagery that stands out for B2B brands can check out Prisma Lab’s Photo Editor app for Apple iOS and Android users, an award-winning photo-editing tool.

Noted for its user-friendly functionality and daily art filters, Prisma’s Photo Editor offers marketers a quick way to try various what-if image manipulations — from merely unusual to otherworldly alterations that might just be the look a B2B brand is looking for.

4 — digiKam RAW Format Processor & Manager

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A rare open source tool offering marketers and designers full functionality in RAW camera format processing and photo management, digiKam’s open nature may appeal to organizations not wanting to get locked in to any one software ecosystem, while still being able to use a slew of powerful features.

Available for Windows, macOS and Linux, digiKam has a slick and easy-to-use user interface, and import and export utilities for smooth social media formatting and sharing.

5 — Biteable Video Tool

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Biteable is an online video maker tied in to a large library of built-in footage and including many helpful templates that combine with the service’s editor functions to create quick and easy marketing assets.

Biteable also allows marketers to create video infographics, explainer videos, animated logos, and dozens of other formats driven by the template-based system, and offers a free trial.

6 — The PhotoGIMP Alternative by Diolinux

” alt=”” aria-hidden=”true” />Diolinux PhotoGIMP Screenshot

Diolinux’s PhotoGIMP brings a new look and feel to the popular free open-source image editing tool GIMP — short for GNU Image Manipulation Program — coming up on its 25th anniversary in 2021.

This add-on is intended to make the transition to GIMP easier, purposely bringing a look much more like Adobe’s Photoshop, which might be just what some marketers need when trying alternatives to industry-standard software. The tool’s GitHub repository page in English is here — the tool’s main site is in Portuguese.

7 — Unreal’s Live Link Face 3D Live-Motion Tool

” alt=”” aria-hidden=”true” />Unreal Engine Live Link Screenshot

Epic Games’ Unreal Engine has released Live Link Face for Unreal Engine,  a live motion-capture app that uses an iPhone’s Face ID sensors to create 3D facial animation — cutting-edge technology useful for adding catchy motion to many campaign types, and a glimpse at what is likely coming down the pike for marketers.

The tool uses an iPhone’s TrueDepth sensor array to bring a technology once only available to major motion picture or game designers such as Adam Dunn.

8 — Weave New Digital Stories with Bazaart

” alt=”” aria-hidden=”true” />Bazaart Screenshot

The fascinating iOS-only app-based tool offered by Bazaart allows marketers to weave together and manipulate photos, text and other elements, and through the use of layers, cut-outs, background-removal and other technology, to create unusual collages and other forms of digital work.

Bazaart also uses numerous templates and example pages to show what the tool is capable of, and has been especially popular for the creation of Instagram Story imagery.

9 — VSCO’s Montage Multimedia Video Editing Tool

” alt=”” aria-hidden=”true” />VSCO Montage Screenshot

Multimedia video editing software VSCO has been busy adding creative features to its popular mobile app, especially since it released its Montage tool earlier this year.

VSCO’s Montage emphasizes video storytelling, an increasingly important aspect of successful digital marketing, using multi-layered video, images, sound, and other elements to pull viewers into collage-like video content. The tool is available to try for free.

10 — Mentionlytics

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Software as a service (SaaS) platform Mentionlytics monitors global social media references and mentions and presents results in a robust dashboard including sentiment analysis, social engagement and reach, competitor comparisons, web mentions and more.

Competition in this segment of social media monitoring tools is fierce, with established players such as Traackr and others, however.

Craft Experiences With Happy Little Apps & Marketing Tools

via GIPHY

We hope that you’ll find several new-to-you social media marketing tools among those we’ve explored here, and that you’ll continue to keep your campaigns full of engaging and fresh stories, whatever software you may be using at any one time.

This is the latest in our multi-year history of highlighting helpful marketing tools, and here are some of the other most recent articles we’ve published on the subject:

By Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 36 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he’s not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.

Sourced from TopRank Marketing

By Erik Sherman

Hype isn’t a good reason to invest in marketing tools without thoroughly checking them out.

Influencers? Don’t trust ’em. Not the individual person, perhaps, but the concept as frequently presented. As a recent report notes, things are getting to the point that businesses lose a collective $1.5 billion a year in a combination of scams, users’ distrust, and invisible disengagement.

Not that it should come as a surprise. Rented followers is an old story at this point

Many influencers also have no idea what they’re talking about, as the late and apparently sometimes great Payless Shoes proved by inviting fashion influencers to a private showing, watch them go into raptures over the footwear, and then telling them the source.

“Shut up! Did I just pay too much?” one asked who said a pair of sneakers would be worth hundreds. Uh, yup.

The new study–really a meta-analysis by Roberto Cavazos, a professor at the University of Baltimore, on behalf of adtech company CHEQ AI Technologies–suggests that things in the influencer world are even more problematic. Here are a few of the issues he brings up:

  • Fake followers: There are scams aplenty in influencer marketing, like Potato, only without acknowledgment to prove a point and at much higher rates of occurence. Depending on the study, numbers of fake followers in influencer audiences range from 20% to 78%.
  • Sneaky tactics: People will grow their follower base by doing things like following others, waiting for them to follow back, and then unfollowing. If most of those others aren’t checking and unfollowing in return, it boosts the apparent figures without a real connection. The influencer is just another random person.
  • Attrition: Many people who use social networks lose interest or move on to other ones. A significant percentage–commonly 30%, according to figures Cavazos cites, but possibly going as high as 90% for many influencers–may no longer be there. The audience capacity keeps showing like the size of a theatre but many of the chairs are empty.
  • Audience distrust: This may be even more damning than the other items. Again, depending on the source of the stats, as few as 4% of people on the Internet trust what influencers say on social media and a majority of people think influencers are trying to scam their audiences.

I spoke with Lena Katz, a branded content strategist, who works with clients on content distribution strategies that often include an influencer component. She said all the problems are well known. “Fake engagement, being able to buy likes, is not new,” she said. It’s been going for years.” She thinks the audience disaffection has been growing over time. It’s bad news on the influencer front, at least how companies and agencies have approached it.

Katz suggested a few approaches she’s found to work. One is to partner with businesses or specialty tradespeople or solo practitioners who are influential in their own right among a customer base. Companies and people with actual revenue streams and not a dependence on Instagram posts. “It’s a reliable strategy for building influencer campaigns where you’re more likely to generate ROI,” she said, because the people going to that site or account are accustomed to actually doing business there. “The followers of their accounts are more likely to be real customers, not bot-inflated followers of ‘professional influencers’ that will never buy a product.”

Katz mentioned working with an apparel brand. Out of 50 “fashion influencers,” fewer than five were able to sell two items of clothing with a discount code. What did work? Having a wedding photographer do a fashion shoot then do giveaways. “It did 10 or 20 times better than any of the influencer posts,” Katz said.

Look for individuals or businesses with skills or products people seek out and where an influencer campaign might overlay well with what they do. “If you have a caffeine drink, [don’t get] a barista,” Katz said. Instead, look for “someone who would drink a caffeine drink to help them do their job better.” Who’s more believable? That barista or, perhaps, a bus or truck driver who has to stay alert on the road for hours at a time?

Companies can do well working with complementary firms or with corporate customers and doing cross-promotions. Katz did that with an e-commerce company that went from nothing to a multi-national business doing millions in annual turnover within three years.

Finally, consider social impact programming. “Pick a charity, something that aligns with your brand, someone that you would want to support,” Katz said. Support the charity with your own products or services.

And, in all cases, focus on tangible results, not engagement “because that can be faked.” Run promotions that require interaction, like people signing up with their email address for a giveaway. The more tangible the concept, the better a chance you’ll get something from it.

Feature Image Credit: Getty Images

By Erik Sherman

Sourced from Inc.

Marketing consultant must be in a position to take care of any issues or problems that may come up during your advertising campaign quickly and efficiently.

Marketing consultant must be in a position to take care of any issues or problems that may come up during your advertising campaign quickly and efficiently. You want to discuss with a professional marketing and advertising consultant who can help you find your own strengths and weaknesses and help you position yourself in the industry. An excellent marketing and advertising consultant must be a specialist in many different advertising and marketing practices and strategies. An advertising consultant is a person who truly understands that marketing is vital to business success and penetration. He is the person who can helps a company decide how to best engage existing clients. A growth promoting consultant may be a great idea for your company.

Online marketing is a multifaceted game and societal media is part of the entire game. The Marketing Process An advertising consultant will use a step-by-step procedure to help create a productive advertising plan. Plenty of search engine marketing requires the utilization of relevant keyword phrases as well as the usage of relevant backlinks.

To get the most out of your associations with copywriters and consultants, you want to understand what they both do best-and when you require each. You should first assess the consultant’s experience so as to guarantee superior support. Now, an individual cannot just assume he or she is able to turn into a Multi Level Marketing consultant. It is essential that as a Multi Level Marketing specialist, you will have the ability to advise people or other network companies on how they’ll have the ability to meet success and how much time it will take.

Marketing consultants provide valuable insight into your company. Moreover, your advertising consultant personally designs an approach to fix your problems. An advertising consultant looks at the present business model and after that, using analytical tools, considers the industry potential and develops a strategy to attain larger goals. He can help your business create marketing plans and marketing strategies. Business advertising consultants are usually talented enough to think of a business plan which will attract attention and will guarantee potential clients. They can be a great service to your business. When hiring business advertising consultants, make sure to assess your candidates thoroughly to make sure you’re choosing the very best person for the job.

In the event the consultant isn’t asking questions, there is an enormous chance he isn’t understanding your problem. He will also discuss how your marketing ideas will affect your business and which parts of the plan you should fine-tune. So before you employ any sort of SEO consultant ask for a completely free site audit. A search engine optimization consultant will look after the entire course of action. If you’re going to employ a professional search engine optimisation consultant, make sure you check his credentials carefully. The very good search engine marketing consultants will also let you know what you have to ask a search engine optimization company so you will not to be fooled into paying too much. Timing A superior local search engine optimisation consultant will always complete his job punctually and won’t extend the time limits to provide you your preferred service.

Sourced from Thrive Global

Sourced from Thrive Global

Marketing consultant must be in a position to take care of any issues or problems that may come up during your advertising campaign quickly and efficiently.

Marketing consultant must be in a position to take care of any issues or problems that may come up during your advertising campaign quickly and efficiently. You want to discuss with a professional marketing and advertising consultant who can help you find your own strengths and weaknesses and help you position yourself in the industry. An excellent marketing and advertising consultant must be a specialist in many different advertising and marketing practices and strategies. An advertising consultant is a person who truly understands that marketing is vital to business success and penetration. He is the person who can helps a company decide how to best engage existing clients. A growth promoting consultant may be a great idea for your company.

Online marketing is a multifaceted game and societal media is part of the entire game. The Marketing Process An advertising consultant will use a step-by-step procedure to help create a productive advertising plan. Plenty of search engine marketing requires the utilization of relevant keyword phrases as well as the usage of relevant backlinks.

To get the most out of your associations with copywriters and consultants, you want to understand what they both do best-and when you require each. You should first assess the consultant’s experience so as to guarantee superior support. Now, an individual cannot just assume he or she is able to turn into a Multi Level Marketing consultant. It is essential that as a Multi Level Marketing specialist, you will have the ability to advise people or other network companies on how they’ll have the ability to meet success and how much time it will take.

Marketing consultants provide valuable insight into your company. Moreover, your advertising consultant personally designs an approach to fix your problems. An advertising consultant looks at the present business model and after that, using analytical tools, considers the industry potential and develops a strategy to attain larger goals. He can help your business create marketing plans and marketing strategies. Business advertising consultants are usually talented enough to think of a business plan which will attract attention and will guarantee potential clients. They can be a great service to your business. When hiring business advertising consultants, make sure to assess your candidates thoroughly to make sure you’re choosing the very best person for the job.

In the event the consultant isn’t asking questions, there is an enormous chance he isn’t understanding your problem. He will also discuss how your marketing ideas will affect your business and which parts of the plan you should fine-tune. So before you employ any sort of SEO consultant ask for a completely free site audit. A search engine optimization consultant will look after the entire course of action. If you’re going to employ a professional search engine optimisation consultant, make sure you check his credentials carefully. The very good search engine marketing consultants will also let you know what you have to ask a search engine optimization company so you will not to be fooled into paying too much. Timing A superior local search engine optimisation consultant will always complete his job punctually and won’t extend the time limits to provide you your preferred service.

Sourced from Thrive Global

Sourced from ma-no

Social media marketing is a baffling area. It looks like anyone can do it: Post something (anything!) on social media, look for new content, talk with people, keep filling the Instagram page of your company with your most photogenic team. It sounds like a task for today’s social media age kids.

If you want your ROI to grow, though, that’s not the way to go.

It may look simple, but without economic resources, talented people and the right tools for the job, it is almost impossible to make social media marketing effective. This article will focus on marketing tools for social media. These SMM tools actually stand out because they are user-friendly and continue to improve in response to social media changes and trends.

According to the most important SMM tasks requiring automation, we’ve divided them into three groups: Social media management, social media monitoring, and social media advertising.

These social media social media management tools help you manage the workflow required by social media. So they really make it easier, more organized, less stressful and thus more efficient. Some of our favorites are here.

1. IFTTT

IFTTT is the freeway to get all your apps and devices talking to each other. Not everything on the internet plays nice, so we’re on a mission to build a more connected world.

IFTTT is a website as well as a mobile app. The free service was launched in 2010 with the motto: “Put the Internet to work for you”. However, in recent years it has changed a lot. You can currently connect all your “services” with IFTTT to complete tasks automatically.

There are numerous ways you can connect all your services – and the resulting combinations are called “Applets”.

Applets essentially automate your daily workflow, whether smart home devices or apps and websites are managed. For example, if you own the intelligent lighting system, Philips Hue, you can use IFTTT to automatically turn on a light each time you are tagged on a Facebook photo.

Price: free

2. Buffer

Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.

BufferApp lets users manage a range of social media accounts, lining up updates to be shared in the future across a range of social networks.

Every time you find a post you want to share, a tweet you want to retweet, or whenever you write some content that you want to share out over time, you can add it to your Buffer.  This places it in a queue and the posts are sent out in order, at times you have pre-selected.

This means that you don’t need to choose a date and time for every single post you want to schedule.  You just add it to your queue, and Buffer does the work for you.

Buffer has a smooth, clean interface that is really enhanced by installing its browser extensions – a lot of its best functionality comes from these add-ons.

Price: freemium; paid plans from $15/mo

3. Quuu

Quuu is the number one source for content and the only place where each and every piece has been hand-reviewed in house.

Quuu’s main goal is to increase your follow-up and commitment to social media by helping you post hand-curated content in your niche. Quuu sends relevant, high-quality content from its niche to its users every day, which they can easily program and post on their social media profiles via Quuu scheduler or any other tool such as Buffer or HubSpot.

These suggestions include a link to the content (article, blog post, video, podcast episode…) and a text containing relevant hashtags and social handles (making it easier to tag the author or source).

Price: plans start at $15/mo

4. MeetEdgar

MeetEdgar is another programming tool that stands out for one reason: You can recycle old posts. This is more important than it seems: Content is forgotten and left behind even good and popular content. It is low-hanging fruit and too often a missed opportunity to recycle this old content so that it can get views again.

With MeetEdgar, you organize posts by category, schedule content by category, and then, every time the tool has gone through your scheduled posts, it will automatically post old content from each category so it can get attention again.

Price: $49/mo

Social Media Monitoring Tools

Social media marketing is divided into two processes. One is about the content you and your brand have. You create content, aggregate and share content with your audience and promotional content. The SMM tools discussed above to automate and optimize this part of social media marketing.

The audience is the second aspect of social media marketing. It’s your brand’s online mentions, reviews, questions, compliments, and complaints.

Although posting may be more important to raise brand awareness, it is also important to keep an eye on what people say about you and to respond appropriately. It’s almost impossible to manually find all brand mentions on social media, as people don’t always tag the brand even on social media platforms.

That’s why there are social media monitoring tools: To ensure comprehensive communication with an online audience. Here are some of the highlights:

1. Awario

Are you looking to bring your social media presence under one roof and get usable, real-time insights? Awario lets you join in conversations about your business after crawling the web and finding the people having those conversations.

When the web and social media are saying something about you, the Awario monitoring tool is able to pick up mentions instantly using non-stop monitoring in any language. This lets you respond quickly to what is being said, good or bad. You can then amplify the positive and clarify any negative comments or untruths regarding your brand before they get out of control.

Having a website and social media are now almost requirements for small businesses in today’s digital ecosystem. And once you create your channels, managing the different platforms and interacting with users takes a lot of effort. Being able to do it in one place, makes the task that much easier.

Price: starts at $29/mo

2. Mention

Mention offers real-time social media monitoring, and you can set up alerts for your brand, your competitors, and your industry. With this tool, you can view and respond to each like, tag, or mention (ah, see what they did there?) right in the app. You can also sort mentions by importance or significance, and even set up filters, including by source or by language.

Price: starts at $29/mo

3. Brandwatch

If your budget is much wider, Brandwatch can be your tool. The analytical data of Brandwatch is highly visual: If you are an agency, it is perfect to illustrate the significance of social media marketing for customers.

Price: starts at $800/mo

3. Talkwalker

Talkwalker is another tool at the company level that is without a doubt one of the most powerful on the market. It offers a wide range of filters, subfilters and coverage platforms. It covers not only social media, news sites, blogs, and forums, but also broadcasting, television and printing. The available data is nearly endless.

Price: starts at $9,600/year

Sourced from ma-no

By Larry Kim

100+ free and affordable utilities to free up time and power up efficiency

very marketer needs the right tools in order to succeed in running marketing campaigns.

Good tools make your life easier, from blogging tools to research and tracking tools.

Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.

Here’s a list of every marketing tool you need updated for 2018.

Every Marketing Tool You Need to Know About in 2018

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Site Audience Comparison

  • SimilarWeb
  • Alexa
  • Google Analytics
  • Experian

2. Digital Analytics Tools

  • Google Analytics
  • Google Analytics Premium
  • Adobe Analytics
  • Kissmetrics

3. SEO Keyword Analysis

  • Google AdWords Keyword Planner
  • Google Trends
  • SEMRush
  • Bing Ads
  • Übersuggest

4. SEO Rank Checking

  • Google Search Console
  • SEMRush
  • Searchmetrics
  • Moz
  • Ryte

5. SEO Site Crawling

  • Google Search Console
  • Ryte
  • Screaming Frog

6. SEO Backlink Analysis

  • Google Search Console
  • SEMRush
  • Ahrefs
  • Majestic
  • LinkResearchTools

7. AdWords Paid Search Analysis

  • WordStream
  • SEMRush
  • SpyFu
  • Optmyzr

8. Influencer Outreach and Management

  • Buzzsumo
  • BuzzStream
  • Traackr
  • Onalytica
  • Lithium

9. Data Management Platforms and Audience Targeting

  • Cxense
  • Criteo
  • Krux
  • Neustar
  • Oracle
  • Adobe Audience Manager

10. Page Engagement Tools

  • Clicktale
  • Crazy Egg
  • Tealeaf

11. Content Management Systems

  • Sitecore
  • Adobe Experience Manager
  • Acquia
  • Oracle WebCenter

12. Blogging Tools

  • WordPress
  • HubSpot
  • Movable Type
  • ExpressionEngine
  • Drupal

13. Content Curation and Authoring Tools

  • Evernote
  • IFTTT
  • Feedly
  • Scoop.it
  • Cronycle

14. Landing Page Creation and Testing Tools

  • Unbounce
  • LeadPages
  • Instapage
  • Optimizely

15. Digital Asset Management

  • Adobe Experience Manager
  • Wistia
  • Vimeo
  • Uberflip
  • Placeit

16. On-site Push Notifications

  • Hello Bar
  • BrightInfo
  • Sumo
  • Evergage
  • Bounce Exchange
  • SaleCycle

17. Personalization for Ecommerce

  • Evergage
  • Barilliance
  • Marketizator
  • SaleCycle
  • Monetate

18. Ecommerce Cart Recovery

  • Cloud.IQ
  • SaleCycle
  • Optilead
  • Fresh Relevance
  • Pure360

19. A/B and Multivariate Testing Tools

  • Convert
  • Visual Website Optimizer
  • Optimizely
  • Oracle Maxymiser
  • SiteSpect

20. Ecommerce Management

  • Magento
  • Woo Themes
  • Shopify
  • PrestaShop
  • Actinic

21. Product and Customer Review Tools

  • Trustpilot
  • Feefo
  • Yotpo
  • Bazaarvoice
  • Reevoo

22. Call Tracking

  • Infinity
  • Convirza
  • ResponseTap
  • CallTrackingMetrics
  • CallRail
  • Nextiva

23. Social Media Publishing Focus

  • HootSuite
  • Buffer
  • SproutSocial
  • Viralheat
  • FalconSocial

24. Social Media Listening Focus

  • SocialMention
  • Talkwalker Alerts
  • BuzzSumo
  • Social Crawlytics
  • Sysomos

25. Social Media Campaign Tools

  • Shortstack
  • Spredfast
  • Woobox
  • Pagemodo
  • Tabfoundry

26. Online Customer Service Tools

  • MobileMonkey
  • Zendesk
  • Help Scout
  • Get Satisfaction
  • Freshdesk
  • Groove

27. Marketing Cloud, CRM and Campaign Management Tools

  • HubSpot
  • Marketo
  • Hatchbuck
  • SalesForce
  • Oracle Marketing Cloud
  • Adobe Marketing Cloud

28. Email Service Providers and Marketing Automation Services

  • Aweber
  • iContact
  • MailChimp
  • Constant Contact
  • Get Response
  • Infusionsoft
  • Act-On

29. Facebook Messenger and Chatbot Tools

  • MobileMonkey

30. Email Marketing Optimization Tools

  • SurveyMonkey
  • Polldaddy
  • Typeform

Take your marketing strategies to the next level using the tools above.

Feature Image Credit: Getty

By Larry Kim

CEO of MobileMonkey, Inc.@larrykim

Sourced from Inc.

By Limesh Parekh

CRM offers the perfect tools for accurately collecting, managing and analysing consumer behaviour data to help in creating impactful marketing strategies

Marketing has been an essential part of business growth and, for decades, businesses have thrived on the age old traditional marketing strategies, executed through sales managers and executives.

With the advent of the digital era, businesses are now equipped with a strong digital infrastructure and insights that is now transforming business processes. CRM or Customer Relationship Management, initially considered as a customer service process, has been gaining popularity as a versatile business development tool, assisting in creation of intelligent marketing strategies that drive sales, business growth and customer loyalty.

Laced with features like smart data, predictive analysis and real time response, the CRM has, over the past few years, transformed into one of the single most reliable and accurate system to drive growth. This has given rise to the term ‘Relationship Marketing’ – a concept that seeks to increase sales by building trust and engaging customers. Relationship marketing focuses on driving consistent business through repeat customers by building a long-term relationship through consistently excellent customer service, understanding the consumer profile and preferences, anticipating their future needs, and offering discounts and special perks through loyalty programs.

CRM offers the perfect tools for accurately collecting, managing and analysing this consumer behaviour data so as to help in creating impactful marketing strategies, Public Relations and Advertising campaigns for engagement not only with existing customers, but also to reach to potential customers, possibly belonging to similar demographic/ geography or similar economic class.

Some key CRM features that are vital for a successful relationship marketing strategy, include:

1. Integrated Solutions:

With versatile applications and features that can be adapted to the latest technology evolutions, CRM is now a part of an integrated process for modern businesses today. With a rise in modern marketing and customer outreach platforms spread across mobile, social media, real time chat support, email, telephonic and face to face, the modern, global customer is almost omnipresent. CRM, with its agile applications and tailor made solutions, facilitates marketing and sales staff to log accurate and real time data across these platforms. This data can then be readily accessed to draw valuable data insights which can be usable while drawing up impactful marketing strategies.

2. Intuitive Data Analysis

Through integrated data collection, CRM has become a goldmine of intelligent consumer behaviour and brand sentiment insights. This information can further be segregated basis demographics, geographical location, purchase patterns and disposable income etc. to draw out campaigns that are more effective and economically viable. Further, through predictive analysis, the results of a particular outreach campaign can be accurately gauged, making the overall marketing strategy simpler, faster and targeted.

3. Automated Operations

With the rise in omnipresent consumer connect platforms, there is a vast amount of data that is logged into the CRM system, through multiple channels, often simultaneously. Further a cloud based operational infrastructure enables this data to be accessed in real time. With an intelligent data process, the information logged is accurately segregated and updated in the system, across all relevant platforms, through an automated process. This helps negate duplication of information and efforts while ensures a holistic record of information is maintained at all times.

4. Measurable

Unlike traditional marketing tools and campaigns which often fail to provide adequate results, CRM supported Relationship Marketing offers measurable success rates and outcomes that can be accurately supported with data like percentage rise in sales through repeat customers, consumer feedback to a new product or service, overall brand sentiment, the enquires logged after a test run for a new innovation etc. Further, CRM can also be of immense help in times of crisis, with accurate, data-backed analysis for reasons of error/ negligence.

Cessation:

With the digital era already being heralded as the 4th Industrial revolution, business processes are becoming extremely automated, integrated and data cantered. While traditional marketing tools continue to play a key role in building brand visibility offline, the digital world occupies almost an equal weight of consumer touch point and engagement. CRM, with its versatile and intelligent applications, is rightly becoming the preferred tool for modern brands to make the right impact and tap its growth potential.

Image credit: Shutterstock

By Limesh Parekh

CEO, Enjay IT Solutions Ltd

Sourced from Entrepreneur