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By Erik Emanuelli

Are you looking for ways to increase your website traffic? If so, you’re in the right place!

In this post, we will discuss tips that will help drive more visitors to your site.

Traffic is essential for any business – without it, your website won’t be able to generate sales or leads.

1. Have a Business Blog

A business blog is one of the best ways to generate traffic to your website.

By creating quality content relevant to your target audience, you will be able to attract readers interested in what you have to say.

Not only will this help you increase traffic, but it will also help you build relationships with potential customers.

Here are a few tips for creating a successful business blog:

  • Write quality content that is interesting and informative
  • Use keyword-rich titles that will help your posts rank in search engines
  • Promote your blog articles through social media and email marketing
  • Engage with your readers by responding to comments and questions

2. Create Engaging Visuals

People are visual creatures and are more likely to remember something if an image accompanies it.

When you create blog posts, include images, infographics, or videos to help your readers understand and remember your content.

In addition to using visuals in your blog posts, you can also use them in your email marketing and social media campaigns.

By creating engaging visuals, you will be able to increase traffic to your website as well as improve your conversion rate.

Here are a few tips for creating engaging visuals:

  • Use high-quality images that are relevant to your content
  • Make sure your visuals are attention-grabbing and easy to understand
  • Include a call-to-action with each visual
  • Test different visuals to see what works best for your audience
  • Use a mixture of visuals in your marketing campaigns

3. Leverage the Power of Video

Video is one of the most powerful tools you can use to generate traffic to your website.

People love watching videos and are likelier to watch a video than read a blog post or article.

In addition, videos are more likely to be shared on social media than other types of content.

If you want to increase traffic to your website, start creating videos that are relevant to your target audience.

Here are a few tips for creating successful videos:

  • Create videos that are informative and entertaining
  • Keep your videos short and to the point
  • Optimize your videos for search engines
  • Promote your videos through social media and email marketing
  • Post them on platforms like YouTube and Vimeo
  • Engage with your viewers by responding to comments and questions

4. Target Long-Tail Keywords

If you want to generate traffic from search engines, you need to target the right keywords.

Most businesses make the mistake of targeting short-tail keywords that are highly competitive.

While there is nothing wrong with targeting these keywords, you will have a much easier time ranking for long-tail keywords.

Long-tail keywords are longer and more specific, making them less competitive.

For example, if you sell shoes, a short-tail keyword would be “shoes.”

A long-tail keyword would be “women’s size 11 black dress shoes.”

Here are a few tips for targeting long-tail keywords:

  • Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer
  • Identify what your target audience is searching for
  • Create content that is relevant to your target keywords
  • Include your target keywords in your title, meta tags, and header
  • Use keyword-rich titles that will help your posts rank in search engines

5. Build Backlinks

Backlinks are links from other websites to your website.

They are an essential ranking factor in search engines and can also help you generate traffic.

The more backlinks you have, the higher your website will rank in search results.

In addition, backlinks can help you build relationships with other webmasters and influencers.

Start building backlinks if you want to generate traffic and improve your search engine ranking.

Here are a few tips for building backlinks:

  • Identify websites that are relevant to your niche
  • Reach out to webmasters and ask for links
  • Create informative and engaging content that other webmasters will want to link to
  • Submit your website to directories and web listings
  • Participate in forums and discussion groups

6. Use Influencer Marketing

Influencer marketing is a type of marketing that focuses on using influencers to promote your brand.

An influencer is someone with a large following on social media or another online platform.

They can help you generate traffic, leads, and sales.

To use influencer marketing, start by identifying relevant influencers in your industry.

Then reach out to them and ask if they would be interested in promoting your brand.

Here are a few tips for using influencer marketing:

  • Identify relevant influencers in your industry
  • Reach out to them and ask if they would be interested in promoting your brand
  • Create content that is shareable and relevant to their audience
  • Offer them something in return for promoting your brand
  • Monitor your results and adjust your strategy as needed

7. Build an Email List

Email marketing is a great way to generate traffic and leads.

Email marketing lets you stay in touch with your target audience and promote your brand.

In addition, email marketing can help you build relationships with your customers and prospects.

If you want to use email marketing to generate traffic, start by building an email list.

To build an email list, you must collect your target audience’s email addresses.

There are a few ways to do this:

  • Use sign-up forms on your website and blog
  • Include a call-to-action in your emails
  • Offer something of value in exchange for email addresses
  • Be sure to include a call-to-action in your emails so that your recipients know what you want them to do.
  • Make sure your emails are informative and engaging.

8. Use Guest Blogging

Guest blogging is great for generating website traffic, building relationships, and improving your search engine ranking.

When you guest blog, you write an article for another website in your industry.

This gives you exposure to their audience and can help you build relationships with other webmasters.

In addition, guest blogging can help you generate traffic and improve your search engine ranking.

Here are a few tips for using guest blogging:

  • Identify websites that accept guest blogs
  • Reach out to them and pitch your ideas
  • Write informative and engaging articles
  • Include a call-to-action in your bio

9. Use Social Media

Social media is great for generating traffic, building relationships, and improving your search engine ranking.

When you use social media, you can connect with your target audience and promote your brand.

In addition, social media can help you build relationships with other webmasters and influencers.

Here are a few tips for using social media:

  • Identify the social media platforms that are relevant to your niche
  • Create informative and engaging content
  • Engage with other users on the platform
  • Include links to your website in your profile
  • Monitor your results and adjust your strategy as needed
  • Use hashtags to reach a wider audience
  • Participate in groups and forums
  • Use social media ads

10. Track, Analyse, and Repeat

The most essential part of any traffic-building strategy is to track your results.

You need to know what is working and what is not.

Without tracking, you will not be able to improve your results.

There are a few things you should track:

  • website traffic
  • leads
  • sales
  • conversions

To track your results, you need to use web analytics tools.

Many web analytics tools are available, but Google Analytics is the most popular.

Once you have set up tracking, you need to analyse your results.

Look at your web traffic and see where it is coming from.

Then look at your leads and sales.

Finally, look at your conversion rate.

Once you have analysed your results, you need to adjust your strategy.

Make changes to your website, content, and marketing campaigns.

Then track your results again and repeat the process.

Final Words

Website traffic is essential if you want to succeed online.

There are many ways to get more visitors, but not all of them are effective.

To build traffic that converts, you need to focus on creating shareable content, building relationships, and tracking your results.

Following these tips can generate the traffic you need to succeed.

What are your favourite traffic-building strategies? Let us know in the comments below.

By Erik Emanuelli

Erik Emanuelli is an online marketer who has been blogging since 2010. Be sure to check his website for free SEO resources.

Sourced from readwrite

By Joe Martin

Starting a business is hard, but learning how to grow a business that’s already up and running is a challenge all of its own. So what’s the secret to success? Just like when you were first starting out, the secret to scaling is having a solid business plan and strong fundamentals.

What are the First Steps for Your New Business?

Beginning from scratch can be daunting, especially when you’re not sure about the first steps that must be taken. That’s why we created this guide to demystify the process of scaling and growing your business.

1. Research the Market

Scaling your business demands that you know the current market conditions inside and out. You need to know:

  • Whether there are enough potential customers
  • Who your ideal customers are
  • Where they’re located
  • How much they are willing to pay for your product or service

Start by establishing clear goals for the project, and then figure out which research methods will work best in helping you achieve those goals. Of course, your marketing will vary differently based on who you are as a business. For example, law firm marketing is very different than HVAC marketing, but they all start with researching your audience and knowing how to connect them to your business.

2. Analyse Your Product

To scale your business, you need to know what makes your product stand out from the crowd. If you can’t think of anything, you have some work to do before you scale.

Think about:

  • What does your product do?
  • How does it help your customers?
  • How does it compare with competitors?
  • Why should someone choose yours over theirs?

That last question is critical. Your unique selling point (USP) isn’t in your product itself but in how you market it or how it’s delivered.

3. Perform a Competitor Analysis

Competitor analysis is one of the most important things you can do to grow your business. To scale effectively, you need to know how others in your industry — your competitors, in particular — are faring.

A competitor analysis can help you gauge what’s working and what’s not in your market. It can help you spot opportunities and challenges before they arise or, even better, provide you with an advantage over others who don’t know as much as you do. Those who do it well can avoid blind spots and make wiser long-term decisions that benefit their business.

4. Build a Customized Sales Funnel

You likely already have some kind of sales funnel, but is it customized to your business’s needs? Developing a detailed customer journey helps you do just that. It’s a map of each customer’s steps before purchasing from your e-commerce store. The more information you have about where customers are coming from, what they’re doing on your site, and what ultimately persuades them to convert, the better prepared you’ll be for growth.

This can also help with your marketing and how you understand where your customers are coming from.

5. Employ a CRM System

Having an effective customer relationship management (CRM) system in place can help you keep all your data and relationships organized and accessible at any time, from anywhere — an essential tool when scaling.

CRM systems are extremely useful for managing contacts because they allow you to organize and analyse your customer data. This makes it easier to understand a customer’s history with your business. It also allows you to take advantage of automation to personalize how you do business with them. Most CRM systems offer automation features that let you set up rules and triggers based on specific events or actions, such as immediately after the customer makes a purchase.

6. Grow Your List

Your list is the core of your business, whether you know it or not. The people are most interested in what you do and are likely to buy from you. The more people on your list, the more money you can make. Scale your list to scale your business.

How? There are quite a few strategies you could apply to grow your business:

  • Offer a freebie, something so good that people will be willing to give up their email address for it.
  • Write a guest post to get in front of new audiences and gain authority by being featured on other blogs.
  • Write articles for high-traffic sites like ReadWrite, Medium, and LinkedIn Pulse — ending with a link back to your sign-up page, of course.

7. Establish a Customer Loyalty System

A customer loyalty system is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Customers typically receive points, which can be redeemed for rewards. Loyalty programs are used by small and large businesses alike, including both brick-and-mortar and online retailers.

8. Look for Partners

You should always be on the lookout for partnerships with companies that can help your business grow. If you’re new to e-commerce, that means looking for ways to get more people to hear about your products.

It’s important to choose partners who can play a role in growing your business. Pick partners with a broader distribution channel than your own, for example. Also, consider what kind of brand awareness a partnership would bring you.

9. License Related Products or Services

If partnering with another business isn’t on the table, you can nevertheless either license your products out or license someone else’s products. The point here is to increase awareness of your brand. Licensing helps you get the word out about your business while even making a little money in the process.

The economic benefits of licensing can result in significant revenue and profit growth. The cost of sales, marketing, and distribution can be shared with your partner while you also gain access to new markets and consumer bases. Whether you are a well-established business or a startup, licensing is an intelligent way to grow your business.

10. Diversify Your Product Offerings

Adding new product lines is an effective way to grow your business. It allows you to reach new customers, expand into new markets, and increase your brand awareness. Diversifying your product line is good for your business and good for your profit margins, and the customer experience you offer.

Businesses that rely on a single product or service are susceptible to market changes or unexpected events. By having multiple revenue streams in different markets and industries, your business becomes less vulnerable to such events and more capable of withstanding unforeseen challenges in the future.

11. Automate Everything That Makes Sense

It’s challenging to handle the entire scope of your business effectively. That’s why automation is so popular in the current business environment. It’s one of the best ways to take care of many tasks at once, letting you focus on more pressing issues.

The key is to automate everything that makes sense to grow your business while ensuring you don’t sacrifice quality. The easiest way to get started with automation is by using a scheduling tool to manage your social media accounts. For example, you can use the tool to schedule a week’s worth of posts in 10 minutes. Another easy task to automate is email marketing.

12. Hire New, Specialized People to Help You

When you’re just starting out, you do it all. You build a product or service, market it, sell it, and support it. But as your business grows, you need to focus on your main strengths and hire new people to help you scale.

This doesn’t always mean hiring someone full-time. Instead, you can bring on board specialized personnel, or teams, who can help you complete specific tasks. Scorpion, for instance, often helps new and emerging businesses scale up their presence on various social media platforms, improve their SEO, or get a grip on multiple other mission-critical tasks.

13. Improve Your Customer Service Offerings

Customer service is the backbone of any business. It’s a crucial element for increasing sales and gaining customer loyalty. As your business grows, so must your customer service capabilities.

Handling customer service takes time, effort, and dedication. The best customer service takes advantage of the internet and social networking platforms already part of your business. Your customers are likely to be online and will have access to the same tools you do. Ensure that your customers have an easy way to reach you when they need help.

14. Develop Passive Income Sources

As a business owner, you need to make the most of your time — and there are only so many hours in the day. So while it’s probably impossible to generate 100% passive income, it is possible to develop a strategy to generate additional revenue streams that require less effort from you.

There are a variety of ways you can generate passive income as an entrepreneur, but all of them tie into one thing: selling products or services that require little upkeep after the sale, such as:

  • Expanding into new products or services
  • Creating and selling informational products
  • Selling physical products online

15. Become a Thought Leader in Your Field

Thought leadership is a marketing strategy that focuses on creating and sharing content that shows that you are knowledgeable, credible, and trustworthy. It aims to inform and educate audiences to win their trust, and it can be a great way to grow your business.

Specifically, you can use thought leadership to differentiate yourself from your competitors and build your own authority. This can be done through social media, blogging (including guest blog posts), speaking at events, and even writing books to attract new customers.

Growing Your Business Is Exciting

These strategies won’t transform your business overnight, but even implementing a few of them can yield impressive results. And the sooner you do that, the sooner you’ll watch your business become what you’ve always dreamed it would be.

Inner Image Credit: Provided by the Author; Thank you!

Top Image Credit: by fauxels; Pexels; Thank you!

By Joe Martin

VP of Marketing

Joe Martin is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack and marketing for businesses to grow. Joe believes marketers need smart training and leadership to scale company growth. Connect with Joe on LinkedIn and follow him on Twitter @joeDmarti.

Sourced from readwrite

By Liz Carter

As technology transforms and industries shift, important new marketing trends are beginning to emerge.

Change is in the air. Of course, most things are in a constant state of change, but technology and digital transformation are driving bigger changes at a faster pace. This is impacting marketing departments across every industry. In response, three exciting trends are emerging that will help your marketing team run like a well-oiled machine, even as circumstances shift.

TREND #1: RENEWED FOCUS ON AGILITY 

Markets are experiencing disruption, business structures are changing, customer needs are evolving, and your competitor’s product features are advancing at breakneck speeds. Many organizations are struggling to keep up with the pace of business today.

Development teams faced this reality years ago and responded by implementing agile methodologies that dramatically accelerated product development. But doing so created challenges in other areas. If adjacent departments aren’t equally agile, they can create bottlenecks. Today, marketing organizations are looking to boost agility by building flexible teams that help organizations turn on a dime.

But an agile team isn’t built overnight. Two key components are required: a company culture that supports and embraces change, and technologies that support collaboration, enable communication, and help teams adapt to new situations. These technologies are widely available, and most organizations have implemented them.

At my company, we’ve experienced several structural changes over the years, including an acquisition followed by a spinout to private equity and a shift to virtual events and digital campaigns—exactly the types of changes that require a marketing team that’s ready to pivot at a moment’s notice.

When organizations experience structural changes, customers worry. Our biggest challenge was helping our customers understand how our new business structure would—or would not—impact them. Overnight, our focus shifted, and we realized how important flexibility really is.

A FEW POINTERS ON DEVELOPING AGILITY

Increased agility comes with experience, so practice working together as a team to address challenges. This is best done in times of relative calm and not during a crisis. Start by ensuring you can internally communicate the changes taking place and the reasons for them.

Secondly, focus on process. Help teams understand how the changes will impact the projects they’re working on and allow them to set a new course that realigns their efforts with the latest corporate strategy.

Finally, promote cross-functional collaboration by bringing teams together for regular meetings that ensure everyone knows what everyone else is working on.

Most of all, train your teams to anticipate change as a constant and to understand that through change comes opportunity.

TREND #2: MARKETING AUTOMATION 2.0 

The introduction of automation transformed marketing. Data collection, analytics, and streamlined processes allowed us to approach potential customers with greater precision. But automation is no longer delivering the necessary results.

Modern marketing teams are now shifting to tools that provide data insights and metrics across entire accounts. Casting a wider net with a greater degree of personalization allows us to better understand the people we’re marketing to and helps elicit the desired response.

Today, my team and I are seeing more participants in the buying cycle. There may be 10 or more people from the same company visiting our website and becoming involved in the decision-making process. To capitalize, we’re shifting from a qualified lead to a qualified account made up of multiple individuals engaged in a buying cycle.

My team has also started moving to tools that offer more information about an organization’s combined journeys across our site to identify what they’re researching and why. And we’re rethinking how leads are scored and how entire teams should be approached with the most effective messages.

The more we understand engagement across an entire account, the more relevant the content we serve them will be—and the more context and data we can provide our sales teams.

TREND #3: THE RISE OF SHORT FORM VIDEO CONTENT

My team at ServiceMax recently performed a website analysis that showed two of the top three most viewed assets on our website are videos. Along with analyst reports, videos are driving the most downloads and the most form fills—important in building a healthy sales funnel.

It’s clear that as people get busier and attention spans shorten, videos are the answer. They are easier to consume, and people seem more willing to click on them versus long form articles where they tend to just scan headlines and subtitles. Videos also provide more control over the content, as it can be very challenging to get everything you want to convey into a subtitle.

CHANGE ISN’T LIMITED TO MARKETING

In many ways, the world seems to have entered a state of rapid evolution. While it’s difficult to see exactly when or how we will emerge from this process, it’s clear there will be some new form of normal. Until then, our focus is on identifying changing situations early, understanding the potential impact of those changes, and quickly and effectively adapting to them. It’s time to prepare ourselves, our teams, and our organizations to operate adeptly, even as the sands are shifting under our feet.

Feature Image Credit: Rawpixel.com / AdobeStock 

By Liz Carter

Sourced from Fast Company

By Amir Bakian

The goal of marketing is to attract an audience and get them to purchase your product or service. In today’s world, this requires a different approach than traditional marketing techniques from years ago. Many factors go into finding the right target market and understanding what they want, which Cody Cruz knows how to do very well. A marketing specialist with a lengthy portfolio of successfully making projects go viral, Cruz specializes in branding, social media, and digital marketing strategies for businesses looking to expand their customer base. He has experience in online media, advertising, communications, and digital strategy, which he believes are crucial for business owners in today’s environment.

Cruz is the founder and CEO of Viral Press Agency, a digital marketing agency that specializes in social media management, content creation, talent management, voiceovers, and digital marketing. His clients include many celebrities, athletes, and other high-profile customers in other industries. Over the years, Cruz has built a vast network to provide immediate exposure for brands and businesses. As the marketing and tech landscape continues evolving, Viral Press Agency is well-prepared to take its clients’ brands to greater levels through a multifaceted approach.

With more people throughout the world turning to the internet for information and entertainment, Cruzbelieves that should be the starting point for all business owners. It is often said that content is king, so content creation is a core component business owners should incorporate into their marketing strategies. However, in this case, quality will matter more than quantity. People’s attention spans are becoming increasingly shorter, which is why you need riveting content with the potential to go viral. But how do you do that? According to Cruz, you need to understand your audience to get their attention. An expert in that area, Cruz has a knack for understanding what will attract an audience with minimal effort from his clients.

Cruz’s success comes from understanding the needs of his clients’ target markets and their competition. He then uses these insights to build winning social media strategies that will help businesses get more customers through paid and organic means. Cruz ensures customer satisfaction by connecting his clients with the right tools, websites, content, and influencers so they can build powerful brands. From content creation to management, Cruz and his team can place their clients’ names at the top of the minds of their audiences. Sometimes, Cruz has found success in helping his clients reach new heights with their companies through innovative advertising techniques such as videos or infographics that attract a broader demographic.

Social media management is another skill Cruz leverages to help his clients. He is renowned for building brands on Facebook, Twitter, Instagram, and other social media platforms, as well as generating buzz for events like trade shows or conferences. Cruz’s well-executed social media strategies have helped countless businesses grow from a grassroots level to become global giants. His mission is to expand his reach, helping even more startups scale and achieve the highest level of success. Cruz’s work has been featured in publications such as LA Wire, NY Weekly, London Daily Post, Yahoo Finance, Business Insider, California Herald, Influencive, Disrupt, and Fox 34, among others.

By Amir Bakian

Sourced from The Village Voice

 

 

By Jerry Balworth

Social media is a great tool to help business owners expand their online presence, publish informative and authoritative content, and, most importantly, engage with their customers. Having a strong social media strategy can grow your business exponentially.

Using an organic approach to help grow your social media accounts results in authentic engagement and true consumer loyalty.

But first, to grow your social media accounts, you need to master your social media strategy.

Whether you’ve recently started your own business or work in-house, here are 5 top tips to organically grow your social media accounts.

Consistent & Captivating Content

Creating content is one of the most important aspects of growing your social media account. Users tend to gravitate towards consistency. This includes consistency in the type of content shared and the frequency with which it is posted.

You will find that social media users are more likely to engage with a post if they know the type of message or branding experience they are signing up for.

Your content has got to be consistent; it has to be exciting! Whilst consistency is key; you should remember the old age saying quality over quantity.

Planning, identifying and researching one’s target audience and keeping an eye on the competitors are just a few ways to create meaningful content.

Engage & Acknowledge Your Followers

Would you keep talking to someone who never returned your messages? Probably not. The same works for customers.

Users will not want to communicate with you or follow your brand on social media if they receive no benefit. That’s why it’s crucial to interact with your followers on social media.

If you want to create a social media presence, you must turn your accounts into a community. That isn’t to say if someone comments on one of your posts, you must respond, but at the very least, you should like it.

You may also use posts to ask and answer questions and acknowledge and share user-generated content to show your appreciation to your followers and customers. Engaging with your followers will help you develop authentic relationships and boost your social media presence.

Establish Your Niche

I’m sure you’ve heard the phrase “jack of all trades, master of none” before. This is true not only in business but also in content marketing.

Defining your niche is preferable so that even your customers know your values, which helps you stand out.

Monitor Your Competitors

Other successful competitors’ social media accounts can be great blueprints for beginners. Keep an eye on accounts that have a similar audience target as you. Have a look at what is working for them? What type of posts generates the most engagement for them?

When looking to increase growth organically, there are many challenges to getting your business off the ground. However, studying what has worked and, most importantly, why it works can help you understand the best ways to grow your account.

Choosing The Right Social Media Platform

It is very tempting to be active on all social media platforms, but do all platforms benefit your business?

Knowing which social media platform works best for your business is essential. For example, Instagram/Facebook may be a good platform if you own a clothing business or sell jewellery products. Still, if you are offering a service, it may be best to use Linkedin due to its professional audience.

Another tip is to focus on the platform that delivers the best results. Although this is not something you would necessarily know when you first start using social media, you may need to give it a few months to monitor results. But once you’ve identified the platform for you, you can determine what needs to be done to organically push your social media account.

Ultimately have fun with it; social media should be used to spread positive messages and show your brand’s personality. Using these five tips, you lay the groundwork in terms of strategy, but if you find something that works, stick with it. Don’t be afraid to get involved in the conversation.

By Jerry Balworth

Sourced from Talk Business

 

 

By

Online customer experience is changing like never before. So, brands need to decide: adapt or die, writes BOSCO™’s Morgan Mitchell.

The new customer experience economy is set to be the making or the breaking of not just newer brands but established ones too. Since 2020, the customer experience (CX) online has evolved dramatically. The need for a winning online CX is essential for success and is proving to be one of the most important and fundamental elements of marketing in today’s digital landscape.

With 81% of retailers increasing their investment in CX over the past two years, what does that mean for brands, consumers and the long-term relationship between the two?

The BOSCO™ index measures the online footprint of brands and benchmarks how effective they are with their paid and organic media channels. Using third-party data, BOSCO™ generates a score between 0-1,000 to determine how successful brands are in the digital space.

What is online CX and what does it include?

Online CX refers to the digital customer experience of your brand. It includes every stage of the consumer buying journey, including pre-purchase, purchase and post-purchase.

Online CX is a huge part of brand perception as it encompasses every interaction a customer has with you digitally. That could be from first finding your Instagram page to using your online chat function to troubleshoot an order problem. While that may sound overwhelming, online CX is really just about providing a persona to your brand and carrying this through every customer-facing element of the business. And as we’re sure you know, consistency is key.

Why is online CX changing?

Unsurprisingly by now, the online and digital space is changing. Major steps have been brought forward by the Covid-19 pandemic as the world moved solely online as a result of international lockdowns. The need for online customer support skyrocketed and brands that previously didn’t have a digital-first approach scrambled to catch up.

Plus, it’s getting even more difficult for brands to retain consumers. 94% of sales and marketing professionals say that their business is effective at nurturing newer relationships during the ‘interaction’ and ‘awareness’ stage of the buyer journey. But that all changes at the advocacy stage, where professionals feel they are only 77% effective. What that tells us is that it’s harder to sustain long-term consumer relationships. This is where online CX comes into play.

So, how are brands adapting and strategizing to fit this new customer experience economy? What can we learn from these insights and consumer behaviour patterns?

Instant messaging & online chat functions

As the pandemic hit in 2020, consumers moved their lives entirely online in a way that hadn’t been seen before. We couldn’t pop into a shop to see a product, make a return, or just speak to an employee. Phone lines became jammed, so consumers turned instead to online messaging.

Since then, brands and retailers alike have amped-up their online messaging capabilities. Whether that be a live chat function on their site or through their social media, messaging became the go-to way to interact with brands online. In fact, between 2019 and 2020, social messaging rose in popularity by 110% – that’s huge.

Implement an omnichannel CX approach

Businesses fail to form meaningful, positive relationships with consumers when processes become tricky to navigate. For example, support tickets are passed from department to department without proper follow-up.

Let’s put that into context. A consumer messages you on social media with a complaint. The social team pass this on to customer service where the consumer has to explain the issue again. This then gets passed on to a complaints department and once again, the consumer must explain the problem. This could go on and on, meanwhile, the consumer is becoming more and more annoyed at the lack of communication within your business.

Instead, an integrated omnichannel CX system is seamless. Agents can easily transfer customer messages between apps and departments without the need to start from the beginning every time. This creates an easy, problem-free interaction that solves problems quickly, efficiently and, most importantly, leaves the consumer with a positive experience.

It’s not just about problem-solving either. Great online CX is more about being proactive rather than reactive. A great example of omnichannel CX is Zara’s (BOSCO™ score: 731) use of ‘Store Mode’ in its app. This allows users to only see products available in their local Zara store which they can then buy online and pick up in that store on the same day. This real-time shopping perfectly blends both online and offline channels using GPS and QR technology to its advantage.

Be open and responsive to feedback

When it comes to consumer feedback, there tends to be only two options: incredibly positive or incredibly negative. No one bothers to leave feedback or a review for an average experience, but they have plenty to say when everything has either gone right or wrong.

Being open to and receiving feedback is a huge part of uncovering valuable insights into your consumer base. While you may think your online CX is bulletproof, your consumers are the people who can really put that to the test. What they have to say is a massive part of the digital evolution of your brand. Plus, that open-ended communication helps you to build that relationship further and patch up damaged ones. Often, your next clever CX move will be the result of real-time feedback directly from the consumers themselves.

Uber (BOSCO™ score: 738) is a leading example of using customer insights to improve its online CX. The business makes around 22,000 tweaks to its app every month to customize it in every city it operates in. It does this using incident and reliability reports to tailor how the app operates based on where its user is. This eliminates data problems early and lets users know it is listening and adapting.

The key to digital transformation

Standing out in the digital space isn’t easy, and with the rapidly changing online CX expectations of consumers, brands need to fast decide their strategy.

The first step is to stay up to date with changes and developments as they happen. Take note of other brands that are adapting their online CX well and look at how you can implement something similar. With 58% of consumers expecting more from services than they did pre-pandemic, the need for integrated, omnichannel CX with room for personalization is key to digital transformation.

BOSCO™ is an AI learning platform that integrates your cross-channel digital marketing data into one personalized dashboard. The data allows marketers to make better digital marketing spend decisions with the help of data-driven insights, forecasting and mapping tools. Unlock your BOSCO™ score, today.

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Sourced from The Drum

By Saffron Clacy

HubSpot is one of the best CRM software on the market. Here are some ways you can use it in your marketing career.

HubSpot has been known for being the best customer relationship management platform on the market for businesses of all sizes, but what specifically can the company offer your marketing career?

If you aspire to work in the marketing field or want to start your projects, you’ll want to invest time into a good program to manage customer databases for companies you work for, as well as for your use. Here are some HubSpot features that will help your career get off to a great start.

1. Customer Relationship Management

HubSpot has one of the top CRM platforms above all others, so whether you end up growing a team during your career or choose to work solo, you can guarantee all of your important records will be managed effectively!

Add members of your team to the platform to boost productivity —such as calls or meetings— important information on contacts, companies, deals, and more. Know more about your audience by tracking their patterns, which will overall transform into a collaborative and supportive online workspace!

2. Social Media Management

Not only can you use HubSpot to craft amazing emails, but their social media marketing tools as well. HubSpot can be especially useful to you if you intend on managing your own social media brand! Increase your brand awareness to the public, obtain leads —and hopefully conversions—build relationships with your social media audience, and delve into competitor research.

Instead of spending a fortune on independent programs, you can use the HubSpot social media software to connect your accounts, schedule a bulk collection of posts ahead of time, design images with Canva build into HubSpot, customize the publishing schedule, build social media campaigns with their premium templates, publishing platform, analytics, and more.

3. WordPress Integration

If you’re at that point in your career where you’d like to build a solid website but have no idea how to optimize it, HubSpot has a great tool for it. Integrate WordPress into your HubSpot account, then you can have access to all of their amazing features.

After setting everything up, you can add call-to-action buttons to your site to encourage clicks, create custom forms for potential clients to fill out, set up an email automation feature when people agree to subscribe to emails, and effectively manage your website analytics! Know exactly how many people are accessing your page, and all the nitty-gritty details along with it.

4. Search Engine Optimization

Learning the basics of SEO usually becomes a normality at some point in your marketing career, but with the HubSpot SEO Marketing Software, this can make the process way more simple. It offers advice on what you can do to rank your content higher, assistance with content strategy, accurate reports on your Google ranking, and support at every corner with your blogs, landing pages, emails, and more.

If you’re looking for a system that has the entire package, you need to implement this into your marketing strategy. Furthermore, if you’re still worried due to being an SEO novice, check out the best websites to learn SEO!

5. Sales Tool

Are you working on building a business alongside your career, but do not know sales? HubSpot can show you how. Marketing is important, but so is managing your sales with a platform that can manage them.

The HubSpot Sales Hub Enterprise allows you to take part in sales engagement tools, monitor internal business permissions, manage payments, have access to sales data, analytics, and the overall activity and progress of a business. With these tools at hand, all of your sales information can be stored and managed with ease.

6. Email Marketing Tools

HubSpot has a range of tools in their Marketing Hub. These can be used to build an email list, store and manage contact data such as location or phone numbers, create innovative email campaigns, design forms people can use to sign up to emails, and so much more.

Choose from custom templates, build categorized lists, upload your current clients, and more. In using this feature, you can slowly build up a list of loyal customers that you can manage with a few clicks of the button! If you’re looking to learn the basics of email campaigns, here’s how to leverage email marketing with this boot camp course.

7. Reliable Analytics

With numbers, they need to be accurate, and HubSpot offers precise analytics that can be a big help in your marketing journey. If you decide to send out an email, there are statistics you can always refer back to tweak your strategy.

Check out the number of clicks, the percentage of people who opened your email, the number of emails that didn’t send, and even whether your customers opened your email on Firefox. With solid statistics to keep track of, HubSpot will be your best asset when it comes to those digits.

8. Customized Database

Two Men Using Computer at Work

How good are your organizational skills? This is one of the most important things when climbing up the marketing ladder, and HubSpot has everything you need if you struggle to keep track.

With the database system, you can add in contacts manually or using an Excel spreadsheet, create numerous records, email or call contacts, see communication history, and even integrate Gmail or Outlook to make sure you’re sending to the right people! Don’t stress about that one company that hasn’t received a newsletter yet, you can easily filter their details at the click of a button,

9. High-Quality Customer Service

Employees on Phone Workplace

When starting your marketing career, you need a trustworthy support network! Not only does HubSpot have proven marketing features that work, but their customer service is one you can always rely on.

Easily contact the support team by clicking the chat box via their website, type in your problem, and you’ll receive a friendly support specialist in a matter of minutes. HubSpot is fast, reliable, and goes as far as recording videos on Loom to give you a hands-on demonstration to help you. The effort put into customer satisfaction is phenomenal, and knowing you have a support network will decrease your career anxiety.

Exceed in Your Marketing Career

Working in the field as a solo marketing entrepreneur or employee means you need the right programs to push you forward. HubSpot is professional, easy to use, and will ultimately be the key to your success in the world of business.

All aspects of marketing will benefit from the program, whether it’s content marketing, mobile marketing, direct to consumer, social media marketing, or email marketing. Your stakes are higher with a reputable platform on your side every step of the way.

By Saffron Clacy

Saffron has been freelancing for over five years, specializing in the copywriting and creative writing industry. She is based in Melbourne, Australia. More From Saffron Clacy

Sourced from MUO

 

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Many businesses turned to email to connect with their customers when pandemic measures sent so many people online. Now with increased privacy concerns for marketers and a need for joined up omnichannel marketing, email is about to be catapulted back into the limelight, finds a new report.

Email marketing in 2022 is more important, more integrated and more mature than ever, but email marketing teams still need to be faster, more efficient and better at personalization. Meanwhile the biggest concern marketers face – privacy – is also email’s biggest opportunity.

That is the snapshot of the discipline provided by a new report, Email In 2022 – The Trends, Behaviors & Benchmarks Driving Email Forward, published by email sending and deliverability platform SparkPost.

The report puts email’s growing role in the context of the recovery in business activity. It found almost a third (63%) of marketing leaders globally saying their budgets reflect pre-Covid levels. However, the pandemic has left its mark. Priorities are shifting, says the report, in that advertising and wide-net marketing efforts are too much of a gamble for organizations. Instead, businesses are investing in branding, CRM and email marketing. Content remains as high a priority as it was last year.

Email shines during lockdowns

Businesses certainly turned to email when pandemic measures sent so many people online.

“Email became a critical tool for organizations of all kinds to contact various stakeholder audiences with the combination of flexibility, speed, precision, and low cost not available through other modes of communication,” says George Schlossnagle, email evangelist and founder of SparkPost.

This crucial role continued into 2021. Three-quarters of marketing leaders (76%) say their email marketing program made a positive impact on the business in 2021, compared to 58% in 2020. And email’s increased importance is reflected in a greater maturity in the way it’s measured. Almost three-quarters (70%) of leaders said they changed the way they measure email marketing last year, compared to half (51%) who said the same thing in 2020.

Just as importantly, the pandemic also accelerated the integration of email with other marketing channels. Almost everyone who took part in the 2021 survey (95%) said their email marketing was aligned with other marketing disciplines, compared to half the respondents in 2020.

Intriguingly, this acceleration has happened despite the massive switch to remote working at the same time. Despite the fact that only 10% of the world’s companies are fully back in the office, almost everyone surveyed said collaboration is the same or better (98%) and that communication is the same or better (96%) than they were before remote working became a necessity.

Greater integration also ties in with the growing importance of an omnichannel approach to marketing. This means talking to customers on the channels they prefer and breaking down the silos between channels in order to deliver a coherent, consistent customer experience across every touchpoint. This is ‘absolutely the future of marketing’, the report says, particularly with the impending demise of the third-party cookie and the rise of first-party data.

The future is private

Indeed, privacy and data are the biggest concerns for email marketers in 2022.

“What we’re seeing now is only the beginnings of a paradigm shift that will continue to drive marketers to rethink data collection and usage practices,” adds Schlossnagle. “Changes in privacy regulations and a shift in consumer perception of personal data are big factors in marketing leaders’ commitment to investing in earned and owned marketing channels.”

The report found that the biggest concerns for respondents were the fear of existing digital marketing assets being unusable in the future; the threat of having to overhaul existing systems; and the need to re-do things from scratch.

More specifically, email marketers are most worried about Apple’s iOS 15 changes (a medium to high concern for 81% of respondents), Google’s third-party cookie tracking (77%), and government regulations and the deprecation of app tracking data (both 72%).

Email returns to centre-stage

Despite these concerns, the report predicts another impact of these changes will be to thrust email marketing even further back into the limelight. Companies leaning more heavily on first-party data and on the channels that are closest to their known customers – like email – creates an opportunity to build better profiles. In turn, these will drive longer term loyalty and engagement, leveraging audience behaviour on the company’s own website or app.

Email has the ability to be the glue between consumers and brands.

“The demise of third-party cookies puts a tailwind behind channels that leverage first-party data – email being the most pervasive,” says Schlossnagle. “We should all be gearing up for more investment in email and SMS because owned data is about to be more valuable than ever.”

Budget pressures demand greater efficiency

All this talk of a bright future for email marketing comes with a downside. The resources to support all this extra work haven’t necessarily arrived just yet. Two-thirds (69%) of leaders say their teams are busier than ever, but only 5% of respondents report having higher budgets in 2021 compared to 2020.

The result is even greater pressure for marketers to be more efficient – email marketers included. It’s one reason for the push for closer alignment of channel teams. Another effect is the increase in the proportion of companies bringing email marketing in-house. In 2020, just over half (55%) of leaders said they relied on agencies for their email marketing. Last year that fell to under a third (29%).

In addition, one of the key trends identified in the report is the increasing use of email design systems. These are pre-created and optimized selections of HTML templates. As the report explains, all the coding is done before marketers start creating an email – which means you can crank out high quality emails quickly. But it also notes that ‘there are clear opportunities for faster, more intuitive martech solutions, streamlined email marketing processes, and improved collaboration between stakeholders within the marketing team.’

One thing is clear. Email has long been seen as boring and unfashionable, but the current convergence of such trends as more time being spent online, increased privacy concerns and the need for joined up omnichannel marketing are just about to catapult it back into the limelight.

To explore this and more findings from SparkPost’s Email In 2022 – The Trends, Behaviors & Benchmarks Driving Email Forward report, click here.

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Sourced from The Drum

By Matt Kerbel

Leaders from The LEGO Group, Taco Bell, Delta, YouTube, and more share the most underdeveloped marketing skills today.

What it takes to unleash great marketing today–marketing that truly moves people–requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers.

It can often take a decade or more of experience to hone in on the skills necessary to succeed in our field. Fortunately, we have insight from some of the boldest and brightest marketers out there.

We asked our recently featured Innovators what’s the one skill you feel is currently underdeveloped in marketing? Here’s what they said:

The science of marketing

“The belief that creativity and quantitative skills are mutually exclusive. I love art but also believe that science is equally important, so for me, the best marketers are those who can think both creatively and analytically. … Ultimately, I think my understanding of finance has made me a better marketer.”–Shannon Womack, general manager of U.S. brand marketing, Delta

“One of the biggest skill gaps that I have seen is an understanding of business strategy and analytics. Ultimately, as marketers, we are only as valuable in our ability to understand the biggest areas of opportunity and to quantify our impact on how we move that North Star forward. If you don’t understand the dynamics of the business, it is next to impossible to earn a seat at the table with the C-Suite.”–Chris Marino, global head of performance marketing and media, Bloomberg Media

Playfulness to pique consumer curiosity

“I have to say playfulness. My favourite campaigns and activations are the ones that do not take themselves too seriously, while also having deep meaning behind them, and that is the same as play. … I think more of us could use play in our process of campaign planning.”–Cristina Liquori, head of U.S. marketing, The LEGO Group

“Dialing up the mystery piece is what’s missing in marketing. I think marketing feels like it must be literal and obvious sometimes. However, I think there is a lot of room for creating mystery through marketing, which draws on people’s curiosity and, thus, to the brand.”–Miki Agrawal, founder, Tushy

“I really admire brands that are taking swings in various industries through playful and meaningful marketing. I think about the work that Sweetgreen has done with Naomi Osaka or what Liquid Death has done with their packaging.”–Jordan Schenck, cmo and co-founder, Sunwink

Listening first and translating into action

“Truly hearing what your target consumer and fans are saying, asking and expressing. … Because the current landscape is so competitive and so loud, marketers feel the need to shout or to be first, even when there’s no brand connectivity. The importance of being a brand that ‘gets me’ and ‘aligns with my beliefs’ is huge, especially with the newer generations. And you don’t get there by shouting—you get there by listening.”–Matt Prince, senior manager of PR and brand experience, Taco Bell

“The ability to translate creative concepts into execution, or simply put, moving from conversation to action. Ideation is an integral part of marketing, but the work doesn’t end there. Many marketers are great at coming up with strategic ideas; however, they struggle with turning big ideas into executable initiatives. As we build the next generation of marketers, it is critical to foster creativity and innovation while also teaching the importance of the how.”–Elizabeth Del Valle, global head of marketing, gaming and creator communities, YouTube

By Matt Kerbel

@KerbelMatt

Matt Kerbel is a content strategist at Adweek. He has led brand marketing for Lyft, MeUndies, Call of Duty, Canoo and more.

Sourced from ADWEEK

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Marketing to businesses requires special strategies and tools.

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are purchasing on behalf of a business or a company have different requirements and buying journeys compared to those who are looking to purchase something for personal use.

As such, businesses that are selling to other businesses need to master the art of B2B marketing and understand the best B2B marketing software to use. When done correctly, this will help you reach key decision-makers and turn them into paying customers.

In this article, we’ll cover the ins and outs of B2B marketing, including what it is and how to implement it. You’ll also learn the different types of B2B marketing and see examples of campaigns in the wild.

Let’s get started.

How is B2B marketing defined? B2B Marketing definition

The definition of B2B marketing is exactly what it sounds like: it’s the practice of marketing to businesses. Simply put, it’s about getting your products or services in front of people who work in the business sector.B2B marketing is different from marketing to individuals. When you market your products to businesses, you’re dealing with clients who buy products or services for their companies. B2B buyers are looking for things that can help them meet a business objective. Examples of such objectives include:

① Increasing revenue

② Improving employee efficiency

③ Saving the business money

Generally speaking, B2B buyers are looking for products or services that can provide a good Return on Investment (ROI) for the companies they work for, as opposed to B2C buyers who purchase products for personal consumption.

B2B marketing companies have also been placing greater emphasis on digital marketing. In 2008, online accounted for only 7% of the B2B marketing mix. By 2020, however, the top area of B2B marketing spending was in digital, with B2B email marketing producing the highest ROI.

When did B2B marketing start?

So, when did B2B marketing start? While trade journals did run ads targeting businesses during the 1800s along with early content marketing-style articles, B2B marketing didn’t really come into its own until the 1930s after the stock market crash of 1929 changed modern buying habits.

As the Great Depression forced consumers and businesses to purchase products based on utility rather than fashion, industrial buyers demanded more data-driven market research. This sparked early “industrial marketing” with marketing materials offering statistics and case studies for industrial buyers.

Over time, new mediums like radio and television provided additional B2B marketing platforms and tools to reach businesses. With the coming of the Internet, marketers gained a way to connect with millions of people on a regular basis. Now, B2B marketers come up with ways to make it easier for businesses to find their companies online.

Today, both small business owners and large companies can access more information on products and services through business and review sites. This requires B2B marketers to provide useful and relevant content that engages prospective clients and helps retain current customers.

Why is B2B marketing important?

woman stood by whiteboard and post-its discussing marketing

(Image credit: Pexels)

B2B marketing is — and will continue to be — important for as long as the business sector exists. Companies, just like consumers, have certain needs; without B2B marketing, businesses that can fulfil other businesses’ needs won’t be able to get their products and services in front of their target audiences and customers.

What is the difference between B2B and B2C marketing?

Slack for Enterprise landing page

(Image credit: Slack)

Although there is some overlap, business-to-business (B2B) and business-to-consumer (B2C) marketing have different strategies and goals. B2B marketing is focused on educating and communicating ROI to key decision-makers, while B2C marketing communicates how a product fits into the customer’s personal life.

There are also some key distinctions when it comes to the channels leveraged by B2B and B2C marketers. And while there is a bit of overlap — e.g., B2B and B2C buyers both use email marketing — the manner in which campaigns are executed is completely different.

Here is a table outlining the biggest differences between the two:

B2B Marketing B2C Marketing
Customers Sells to businesses like retailers, software companies, manufacturers, and suppliers Sells directly to individual consumers
Buying journey Can take weeks or months; B2B buyers often take time to research solutions, work with multiple stakeholders, and engage with sales reps to figure out the best vendor With certain exceptions, the buying journey of consumers is shorter and more direct; often, it simply involves adding an item to a physical or digital shopping cart
Messaging Usually centered on educating buyers and communicating the solution’s ROI Usually focused on communicating how a product or service fulfills a personal need (e.g., entertainment, social status, making life easier, etc.)
Sales and marketing channels Email marketing, TV and radio ads, account-based marketing, SEO, paid search, social media platforms like LinkedIn, Facebook, and Instagram Email marketing, SMS, TV and radio ads, retail marketing, SEO, online marketplaces (Amazon, Etsy), social media platforms like Facebook, Instagram, Snapchat, and TikTok

What are the types of B2B marketing?

What are the types of B2B marketing hero image

(Image credit: Future)

Marketers have a wide range of digital B2B marketing strategies to reach prospective clients. Some of the most effective ones include:

Content marketing. Content marketing offers useful information like business guides and industry studies to prospective clients. The information can be shared via blog posts, podcasts, online videos, and email newsletters. As more people view your content as a valuable resource, your B2B company’s brand awareness, leads, website traffic, and sales will grow.

Lead generation. B2B marketing teams need to identify their ideal potential customers, or “leads,” and convince them to buy from their company. Lead generation can be accomplished by capturing prospect information (usually through the use of online forms and landing pages). Lead generation can also be done at live events like trade shows where businesses market to other businesses.

Email marketing. Email campaigns generate a high ROI, with $42 for every $1 spent. This makes email newsletters a powerful way to share facts, statistics, and studies with leads and convert them into customers.

Social media & viral marketing. Social media posts like an Instagram video of valuable tips and tutorials can be deemed useful by potential B2B clients. These posts are shared on the Internet, increasing your brand awareness. With enough shares, your posts can go viral and reach thousands of potential clients, creating an effective form of viral marketing.

Affiliate marketing and native advertising. Affiliate marketing enables you to get existing clients and other content creators to promote your business on their sites via affiliate links that earn them a commission when someone clicks on the link (pay-per-click) or when you make a sale (pay-per-sale).

Native advertising allows these affiliate links to look like part of the site they appear in. For instance, your ad may appear as content recommendations on an affiliate site, making it more likely B2B clients will visit your site.

Search engine marketing (SEM). SEM is all about increasing your brand presence in search results, typically through the use of paid ads. It involves creating search ads and bidding on keywords. The goal is for your ads to show up whenever people enter relevant search queries.

Mobile (MMS & SMS) marketing. Mobile marketing uses devices like tablets and smartphones to market products and services. This can be done through Multimedia Messaging Service (MMS) which sends enhanced text messages or Short Message Service (SMS).

What are the best examples of B2B marketing?

For more on this, see our article on the 5 best B2B marketing examples of all time.

B2B marketing teams use various platforms for different advertising campaigns. If you want to promote your company on social media, LinkedIn, Instagram, and Facebook are popular sites frequented by potential clients. Many businesses also use WordPress to build blogs for content marketing.

Ultimately, your choice of B2B marketing tools and platforms depends on your objectives and Key Performance Indicators (KPIs) for measuring the success of your campaign.

B2B marketing objectives and measurable KPIs

As you build your B2B marketing campaign, clarify your objectives. Are you looking to increase sales, improve your brand awareness, or retain your current clients?

Have the B2B marketing tools for tracking and measuring your Key Performance Indicators. Important KPIs include:

person writing notes at a desk on marketing strategy

(Image credit: Unsplash)

Example of a successful B2B marketing strategy

Thanks to its strong B2B marketing strategy, Ahrefs, a company that provides SEO software, has managed to become one of the go-to tools in a very crowded market.

Here are some of the components involved in its strategy.

Long-form content. The team at Ahrefs has produced hundreds of detailed tutorials, articles, and opinion pieces on topics that search marketers care about. Because Ahrefs consistently publishes high-quality content, many of its articles rank high on Google, which then helps drive traffic to its website.

Ahrefs B2B marketing blog

(Image credit: Ahrefs)

Ahrefs Academy. The company also set up an educational hub on its website, which is packed with SEO courses and training materials. Ahrefs even offers a certification course designed to teach people how to use its platform more effectively.

Ahrefs Academy for B2B education screenshot

(Image credit: Ahrefs)

Data and studies. In addition, Ahrefs publishes its own research reports based on proprietary data gathered from its platform. These reports shed light on trends and insights that Ahrefs’ audience can use in their businesses.

Pictured: Ahrefs publishes its own research reports to help companies gain insight

(Image credit: Ahrefs)

All in all, the different components of Ahref’s B2B strategy work together to increase brand awareness as well as position Ahrefs as a leading authority in the space. Because of its efforts, Ahrefs has earned the trust of the SEO community, and this has helped it rapidly grow its userbase.

Example of a successful B2B marketing campaign

CB Insights is a company that provides market intelligence on private companies and investor activities to venture capital firms, investment banks, and other companies with a stake in high-growth private companies. Its business analytics platform and global database help companies respond to potential threats, predict emerging tech trends, and uncover competitor strategies.

CB Insights e-newsletter that examining lucrative trends in the business world

(Image credit: CB Insights)

Sounds heavy, but to promote itself, CB Insights offers a fun and informative e-newsletter that examines lucrative trends in the business world — like the profitability of funny GIFS and the popularity of Internet memes.

This strategy gets clients to open their emails and recognize CB Insights as a source of relevant information. Subscribers then have an incentive to go to the company website and become clients, making this the type of effective campaign that wins B2B marketing awards.

Conclusion

By using B2B marketing strategies like content marketing, email campaigns, and social media marketing, you can show how your company helps solve business problems. This lets you connect with lucrative businesses and convert them into regular clients.

Of course, in order to form these connections, you need effective B2B marketing platforms and software.

Learn more about how the right tools can help expand your business by reading additional resources on the best B2B marketing software to help you reach more clients in our guides: the Best CRM software, the Best email marketing software and the Best SEO tools.

Feature Image credit: Getty Images

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Francesca has over 10 years experience as a B2B writer and content marketeer, creating content about retail, ecommerce, technology, and SMB. And has written for websites such as Entrepreneur.com, The Huffington Post, Lifehack, MediaBistro, Independent Retailer, Retail Touchpoints, and many more.

Sourced from techradar.pro