Sourced from onalytica Recently we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies…

By Ann Smarty Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. #1: Partner With Legitimate Influencers Using HYPR One of the biggest risk factors in influencer marketing is fraud, where fake influencers buy followers…

By Richard Agu If you’re like most people, then you probably hate when you receive communication that’s clearly automated. This is even more frustrating when automated content isn’t informative, or doesn’t apply to you at all. To be clear, marketing automation is a great thing for businesses of all sizes — but only if executed…

By Jesse Horwitz Big brands are wrestling with how to build direct relationships with consumers, and how to do so in spite of data ownership and data privacy challenges. It’s true there’s simply no better way to learn about consumers’ preferences and how to most efficiently serve them than by selling products or services directly.…

Sourced from Lyndax To understand the difference between these concepts, simply apply them to you In my work with entrepreneurs and business students, I often hear marketing strategies explained as “having social media,” “having an online brand,” or “advertising a lot.” These explanations make me cringe because while they might be part of a plan, they grossly oversimplify…

By Larry Kim Every marketer needs the right tools in order to succeed in running marketing campaigns. Here’s a list of every marketing tool you need updated for 2018. 100+ Must-Have Marketing Tools This mega list of marketing tools is categorized. Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.…

By Tobin Lehman In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. It’s time to go back to the basics. The Basics…

By Sophie Katsali When was the last time you saw a queue outside of what you would call a fairly ‘ordinary’ restaurant? Or an ‘exclusive’ concert? Perhaps a pop-up that gives away gluten-free bread outside of a tube station? Quite recently, I suppose. People love queues, don’t they? That uncomfortable feeling of standing on your…

By Dom Nicastro Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old advice that…

By Scott Vaughan Inbound marketing has dominated many brands’ strategies recently, but contributor Scott Vaughan explains how technological advances are enabling better outbound efforts. The B2B marketing world is shifting, and that means we must look for new strategies and techniques to adapt to changing customer, selling and marketing requirements. A generation of marketers has…

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