Tag

Online Marketing

Browsing

By

Online marketing is the new-age reality and has opened a bold new world for entrepreneurs. However, the plethora of opportunities and promotional strategies available can be crippling to many entrepreneurs. Several startups and small businesses struggle with developing an effective strategy for enhancing their brand awareness. Given below are 5 expert-curated strategies to help entrepreneurs build their brand awareness.

1. Stay Updated About What Is Going Around You

Building brand awareness also calls for ‘awareness’ from your side. Based on the niche of your brand, stay updated about what is happening in the industry. Also, constantly analyze whether the requirements of your target audience have changed. It’s also essential that you remain in constant light about the latest marketing trends. For example, online video consumption has enormously risen in recent times. A study says that 83% of marketers believe that video is an important way of constant marketing, and it’s not a trend to be simply ignored. Hence, staying updated about all that’s happening around is very crucial for building brand awareness.

2. Create Resources For Your Audience

What do creating resources suggest? Brands can provide ‘how-to’ information and educate the audience about how their products or services are beneficial and provide solutions. Also, resources help the audience to understand the expertise of the brand and the team behind it. Most importantly, resources are shareable. Audiences share and re-share resources they find interesting and engaging. Infographics, tables, slides and how-to guides and videos are all examples of resources.

Confluencr – India’s largest influencer marketing agency partnered with Mirraw- a humble young brand with ambitious goals. Mirraw focuses on Indian ethnic wear, jewellery, and accessories with a clientele across India, Europe, and the United States. Mirraw’s goal was to build an enhanced presence in the market in the coming few years. The campaign that Confluencr designed for Mirraw was pivoted around building brand awareness across Instagram. Our campaign involved the promotion of resourceful content and hence we launched the ‘Your Kurti Fit’ campaign. What was it about? It was about spreading awareness about the importance of finding the perfect fit for apparel- because every person is unique. Micro and nano influencers collaborated with the brand for this campaign many of whom were lifestyle, fashion, and mom bloggers. The campaign received 43K+ engagement, 325K+ total views, 23K+ total likes, and 2,301 comments. That’s how powerful resourceful content is.

3. Build Your Brand Around Community And A Sense Of Belonging

A sense of belonging is a basic human need. People respond positively when they feel that they belong to a certain place or people. A study says that 13% of consumers are willing to pay 31-50% more if they notice that a certain product or service is making a positive impact on society. Hence, people’s sense of self is hugely reliant on the feeling of being a part of a community. Hence, if a brand promotes a sense of ‘we’ and relates itself to a bigger collective, people will sense that it shares common values and purpose. Hence, position your business with the community and people will realise that your brand is not just another name for a product or a service, but an extension of their lives.

4. Enhance The Customer Experience And Satisfaction

A brand, especially a young business should always go above and beyond to provide both potential and present customers ultimate satisfaction. This should be the ultimate goal of a business. Unsatisfied customers are a piece of bad news in the age of online reviews. Happy and satisfied customers will leave positive feedback and will likely recommend the brand to several others.

5. Consistency Is The Key

A lack of consistency will create a barrier between the customers and the brand. Hence, consistency is one of the most effective strategies for amplifying brand awareness. People will not remember everything they see or hear on social media or online platforms. Hence, Entrepreneurs should keep in constant touch. Research says that consistent presentation of a brand will enhance the revenue by 33%. Hence, a brand should stay consistently connected with the audience until it builds significant momentum.

Conclusion

Effective strategies can amplify brand awareness, help reach more prospective customers and also build value for your brand. They positively impact the scalability of your brand, helping you to inflate your brand awareness with each step you take. Don’t rely on quick fixes. Rather, think of long-term benefits. That way you will be able to increase brand awareness in the right manner with the right audience.

By

Sourced from odyssey

By M Muneer

E-fulfilment, or an electronic response, blended with traditional methods is the key to optimising a company’s one-to-one marketing efforts

E-fulfilment, an electronic response to a direct marketing request, can be an important part of a company’s marketing strategy to reach customers directly. In the right situation and to the right customer, it can offer several advantages.

The three biggest advantages of e-fulfilment are:

1 Speed: You meet targets quickly.

2 Cost-effectiveness: In some instances, it makes it cheaper to reach the customer.

3 Control/customisation: It allows for adjusting your campaign in real time, test and move forward.

One to one with customers—when content is completely personalised, including the cover letter/note, types of attachments and the content of each attachment—is expensive and time-consuming using land-based methods.

But not all situations call for solely an e-fulfilment system. Careful consideration of the types of the target being reached and the company’s marketing objective will determine the appropriate combination of e-based and land-based fulfilment components to be utilised.

For example, if a credit-card provider’s database identifies a person with an outstanding credit rating and a high income, that person may get a customised email that includes an offer to upgrade their card and links to exotic vacation destinations with special offers.

Someone else with a good credit history may get an offer for a balance-transfer offer or personal loan proposal.

Tweak as you go along

Flexibility is an important benefit of a fully integrated e-fulfilment system. Such a system makes it easy to evaluate a campaign’s rollout in real time—watch the pick-up on the first cell, tweak the campaign, watch the second cell go out, make another adjustment, and so forth.

With the proper systems in place, e-fulfilment offers direct marketers a wide range of options. It permits increased analysis and customisation of future messages, allowing marketers to see when people open the emails, and track as they click through to website links.

Real-time web reports of hits are available, detailing soft bounce-backs (server is temporarily down or a mailbox is full) and hard bounce-backs (service no longer exists or e-mail address is not valid).

If an email bounces back with a bad address or full mailbox, companies may have a call centre representative double-check with the intended recipient to confirm how they want to receive information.

The following examples offer an overview of possibilities and a preview of where things are heading for SMEs.

Case 1: Fewer reminders, more completions

A liability insurance company was using mail fulfilment as a marketing tool with its professional services clients. Names and detailed information were generated daily, with policies printed and mailed twice a week–incorporating e-fulfilment. Maximising its effectiveness was simply a matter of designing a system that converted content into a PDF file at the point it would have “gone to print” in the traditional fulfilment process.

These files are created in the same pre-printed format that customers would have received in hard-copy form. Like its traditional counterpart, the body of the e-fulfilment text message is highly personalised based on a client’s insurance history, with rate and coverage information, policy type, brand and payment method received/requested but it also includes a link to the insurer’s website for more information.

The policy itself is attached to the email and incorporates client-specific information. In addition, the insurance company finds that email enables it to send fewer reminders to get policy renewals and it is receiving more payments at a faster cycle. This could be modified for individual customers today with technology.

Case 2: Talk directly to your prospect

In many instances, customers and potential customers can request information through a variety of channels, including a call centre, website or mail.

In one such instance, a pharmaceutical manufacturer generates data daily from these sources. Based on the depth of information in the marketing database—gender, age, products requested and used—the development of highly customised text messaging and rich format attachments are possible.

The system also enables custom e-mail messaging with links to specific parts of the company’s website. In this case, the company is developing a true one-to-one marketing campaign that, over time, can be refined based on this interaction loop.

Today, companies using e-fulfilment with rich content are also engaged in parallel mail campaigns. They are not looking to abandon traditional fulfilment methods but rather want new ways to get closer to their customers.

As consumers click through the company’s websites via email links, each visit adds to their profile for future e-marketing efforts. As the file on each person is enhanced, marketers can cost-effectively move into more focussed cross-selling and up-selling campaigns.

Overall, the trend is for companies to implement one-to-one marketing tools. More and more, they are looking for expertise from direct marketing service providers that enables them to reach customers and prospects within a very structured campaign but target each one with a specific package of information via their mailbox, e-mailbox, over the phone or a website.

E-fulfilment enables you to watch a campaign unfold in real time and improve it as needed, including the way individual follow-up is done. And blending e-fulfilment (with its reporting and campaign management capabilities) with the appropriate traditional fulfilment methods is the key to optimising a company’s one-to-one marketing efforts.

By M Muneer

M Muneer is the managing director of CustomerLab Solutions, a consulting firm.

Sourced from moneycontrol

Sourced from 24MATINS.UK

Sometimes, it can feel like online marketing is like throwing money into a bottomless pit. Social media ads, while useful, can get expensive and your budget may not support much experimentation. Creating an SEO friendly blog is a free solution to new customers.

Online marketing can get expensive, especially if you are a small business with not a lot of room in your budget. For many business owners that are just starting out, it is not realistic to spend hundreds of dollars every week on new ads that may or may not convert. Savvy business owners can save money by starting a blog on their website to gain traffic organically.

Your website is already a big advertisement for your product, and you just need potential customers to get there to sell it. Creating a SEO-friendly blog on your website is a way to get more customers to come flocking to you without spending a dime.

One business that does this very well is Grammarly. Grammarly is a company that sells software that helps improve your grammar and readability of documents. If you Google different common grammatical questions, Grammarly is typically among the first results.

The post should answer the question you searched, and then subtly advertise your product within the answer to the question. One example is if you search for “is year old hyphenated”, one of the first results is this article: https://www.grammarly.com/blog/year-old-hyphen/. The article answers the question in great detail, but it also weaves in many ads for their product seamlessly. Readers will be satisfied with the content of the article as it answers their question, and they will also be informed of the product that Grammarly is selling.

Blog posts should cover topics that you think your customers would be interested in, and they should have valuable content as this will be your potential customer’s first impression of your company. If your business sells coffee, you would not create blog posts about how to effectively mow your lawn, but you might create a post detailing how to properly clean your coffee machine.

The hardest part about starting a blog is just that; starting. Once you start publishing your blog posts on your website, they will stay there as long as you keep them there, consistently bringing you traffic.

Creating a blog is not going to miraculously give you a huge increase in sales, nor is it a replacement to more traditional marketing methods, but it is a great addition to your marketing strategy and the benefits will slowly increase over time. The best thing you can do to increase your exposure to more potential customers without breaking the bank is to start a blog, and to start it NOW. The longer you wait, the longer it’ll take for results to happen.

Feature Image Credit: Image par Photo Mix de Pixabay

Sourced from 24MATINS.UK

All small business owners want to make more sales. Luckily, there are tons of online marketing channels to help you accomplish that goal. From email to social media ads, these tips from the online small business community can help you gather and convert more leads online.

Update Your Cold Email Strategy

Cold emailing involves making contact with a prospect via email for the first time. If they’re not already familiar with your business, this tactic may be challenging. But updating your strategy may help. Brooklin Nash shares thoughts in this GrowMap post.

Generate More Leads with Social Media Automation

Social media isn’t just about communicating with current customers. It can also help you find potential leads. And automation can help you save time while finding relevant users. Learn more in this Startup Bonsai post by Yash Chawlani.

Make Sure Your Marketing Is Effective

Businesses sometimes lose sight of the point of their marketing efforts. Ultimately, they should help you close sales and make more money. Gee Ranasinha offers commentary in this Kexino post. And BizSugar members discussed further here.

Optimize Your Content for B2B Consumers

Content marketing can be an effective way to communicate with potential customers. But your content must be optimized for the type of prospect you want to attract. B2B content marketers can learn from this TopRank Marketing post by Lee Odden.

Optimize Facebook Lead Ads

Facebook is an ideal place to gather small business leads. And ads can make the process more efficient. To optimize your Facebook ads for gathering ideal leads, check out this GetResponse post by George Glover.

Simplify Your YouTube Ad Creation

YouTube ads are becoming an increasingly popular way to gain the attention of potential new customers. But creating ads has been complicated in the past. Luckily, Google recently unveiled new features to make it easier. Read about them in this Search Engine Land post by George Nguyen.

Sell on LinkedIn Without Ads

LinkedIn ads can be helpful for making sales on the platform. But not all businesses have the budget for these paid promotions. Luckily, there are ways to sell without investing extra money. Learn how in this Social Media Examiner post by Michael Stelzner.

Utilize Chatbots in Tandem With PPC Ads

PPC ads are effective for attracting leads. And chatbots can help you convert them. But you need to be intentional about your use of these tactics. Neil Patel discusses the combination in this post.

Leverage These Podcast Marketing Tips

Podcasts provide many interesting marketing opportunities for small businesses. You can create your own, be a guest on other shows, or advertise your products and services. The tips in this Inspire to Thrive post by Lisa Sicard can help your efforts take off. Members of the BizSugar community also shared thoughts here.

Grow Your Business with a Competitor Sales Analysis

To optimize sales in your industry, it helps to fully understand your competition. A formal analysis may provide all the necessary data to help you grow. Maura Kautsky elaborates in this SMB CEO post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Feature Image Credit: Depositphotos

Sourced from Small Business Trends

Sourced from Entrepreneur Europe

An online marketing guru reveals his secrets to being successful on the Internet.

Online marketing is in fashion, and it is a fact that some companies are already making millions in profits by selling their products and services on the so-called Network of Networks (Internet).

But, just as many are making millions, others are failing terribly. What are the secrets to being successful online?

To answer this question, we turned to Bruce Judson, author of NetMarketing (Wolf New Media) and creator of Pathfinder , the website of the giant media company Time Warner ( http://www.pathfinder.com ), which offers Your visitors links to all of your posts.

Judson offered us the following practical tips:

1. Set a clear goal. Don’t go and design a website just because everyone else is doing it. Know exactly why you are building a website and design it with that goal in mind. But don’t limit yourself: websites can serve a number of things: they can advertise your business, sell products or services, build a customer or prospect base, or much more.

2. Start by experimenting. We are talking about a new means of communication, in which not everything is said. Learn through experience. It is much more important to have a site up and running than to spend months and months planning it.

3. Find ways to save the most. An 800 or toll-free number to take orders from your customers costs about US $ 1 per minute. On the other hand, if your clients communicate with you through the Network, these costs will be totally eliminated and the savings will go directly to your income statement.

4. Set aside a budget to carry out what you have learned . Interactive marketing is still very new; no one knows for sure what will work and what won’t. Therefore, you should modify your site (no matter how much you have planned it) based on what you learn during your operation.

5. Design a promotion plan. More than 5,000 new business websites emerge each month around the world. You will be competing for that audience, so you need a promotional plan. A strategy based on the premise of “I’m going to build a site and the customers will come by themselves” will never work.

6. Promote your website everywhere you can. Include your email address and website on all your corporate stationery and product packaging, as well as on your business cards and in any mass advertising you decide to carry out. Consider buying media online so that potential customers come directly to your site from someone else. Use active ads, in which with a click, the navigator will arrive directly at your site.

7. Register your website on all search engines . The Internet has many search engines that send surfers to different sites depending on the information they are looking for. There are, for example, Yahoo! ( http://www.yahoo.com ), Lycos ( http://www.lycos.com ), Altavista ( http://www.altavista.com ) and Excite ( http://www.excite.com ) , in English, or Starmedia ( http://www.Starmedia.com ), El Sitio ( http://www.elsitio.com ) or QuePasa ( http://www.quepasa.com ) in Spanish. Registration is free. Seek to register in as many as possible.

8. Offer a referral service . If you have an extensive line of products for sale, ask your visitors for information about their needs so that you can program your website to recommend a certain product or service. By offering these options and offering your customers just what they are looking for, you are offering an invaluable value-added service.

9. Seek feedback. Ask your visitors if they want to be notified about new products or services or about an offer you plan to launch. It is very easy and not at all expensive to collect the names and email addresses of your visitors who want to receive these notifications via e-mail.

10. Include the best of your business. Take a good look at how your best sales rep promotes your product or service. The essence of what he or she says is the basis for building a successful website, as it should contain a lot of information about the benefits of your product or service.

11. Visit your competition. A frequent monitoring of your competitors’ websites will help you not only to generate new ideas, but to always think about doing something better and offering more and better tools to help your customers online.

Feature Image credit: Depositphotos.com

Sourced from Entrepreneur Europe

By

When online marketing first began, it was relatively simple.

You ran some PPC ads, an email marketing campaign, and worked on your content marketing.

Today, however, it’s not just a case of creating these things and seeing how they do. You’ve got to successfully manage your social media marketing, social media advertising, PPC ads, email campaigns – if you’re not careful, it can feel like throwing spaghetti at the wall just to see what works.

Fortunately, data analysis and – more specifically – data blending can make your marketing decisions faster and easier to make, with more impact.

What is data blending?

Data blending is simply where you take data from multiple sources and combine them to give you one united dataset.

This is incredibly beneficial regardless of what data you’re looking at but can be even more so for online marketing.

Let’s take a closer look at the benefits of consolidating your marketing data with data blending.

The benefits of consolidating your marketing data

See results across multiple platforms

If you’re running PPC ads on various search engines and platforms, it’s going to take time to look at each individual ad or campaign and assess all the different metrics. It’s going to be even more difficult if you want to see your overall costs at a glance, your overall conversion rate, and more. This is where data blending steps in.

If you’re using a business analytics platform like Sisense you’ll be able to automatically generate data blended dashboards that will present anyone at any level with easy-to-analyse data. You don’t need to pay for data entry to unite your dashboards, and you don’t need to waste your marketing team’s valuable time. They can see what’s going right – or wrong – and make new decisions.

And for the sake of a visual example, a PPC blended view within Sisense would look something like this:

Results-Across-Multiple-Platforms-Sisense-Pay-Per-Click-Campaign-Optimization-Data-Blending

You can see everything about your PPC campaigns – your cost-per-click, conversion rate, and whether or not there is a problem in your funnel.

In the above example, we can see that the funnel is working perfectly, filtering down from impressions to won opportunities. If that funnel effect suddenly dropped off at leads created, you know you have a chink in your armour.

Create anyone-can-read reports

Reports and dashboards really aren’t worth the money if there are only a handful of people on your team that can read them. Especially if they’re not the people that need the data.

If your data essentially needs translating before it’s useful, it’s not doing anyone any good. Sisense reports can be read by just about anyone – if they understand the terms, they can understand the data. It’s crystal clear, which means the right decisions can be made fast.

Identify trends

Do you know that your Instagram ads almost never get clicks on a weekend? Is it like that for all your ads across the board? Using complex data, you can see which campaigns are most effective – or not – and when.

And to truly see such statistics and trends in action, refer to the visual below.

Identify-Trends-Global-Best-Times-to-Post-on-Instagram-Data-Blending

Save money and increase revenue

To build on my point above, knowing when your campaigns are most effective will help you save money and increase revenue. For example, if you are a B2B organization and you realize that you get almost no new leads over the weekend, you could dramatically decrease your spend over the weekend and save money.

Alternatively, if you identify that you get the most for your money on a Monday, you could increase your ad spend and thus increase revenue. It’s important to remember that your ROI depends on smart spending and marketing, not blanket marketing, so it’s worth using a data blending tool to ensure your marketing budget is being utilized effectively.

Hit KPIs or identify where you’re falling short

Your online marketing efforts are one of the biggest reasons why you will be meeting or falling short of KPIs, such as MQLs, sales revenue metrics, and more. Using one dashboard with a blended view will allow you to see if your online marketing is contributing to the problem.

If you have a sales team, you may find for example that your online marketing gets the leads, but they fail to convert once they’re talking to a member of the sales team.

Even if your sales process takes place entirely online, you’ll be able to see how each marketing activity contributes to your results – you may find your PPC ads aren’t converting, but your content marketing and email marketing are. You can then reassess, make changes, and see how things change for you.

As highlighted by Indeed, KPI metrics within business and marketing may include:

  • Dollars spent on marketing over a certain period
  • Online traffic (the number of visitors to the company website)
  • Organic online traffic (the number of visitors to the company website via search engines)
  • Web traffic (to determine how many visitors are new vs. returning)
  • Mobile traffic
  • Click-through rate (the ratio of web traffic that clicks on a particular ad)
  • The number of visits to a particular piece of content

And based on the needs of your business or client reporting, these KPI metrics can scale further in either direction.

Finding the right tools

Blended view analytics tools are the key to success in online marketing, but it can be difficult to decide which is the best fit for you.

Here are two tools you need to know about:

Sisense

If you’re looking for a tool to manage your complex data, optimize campaigns, and manage your multi-channel marketing efforts, you won’t find better.

Sisense allows everyone in your team to see vital data at a glance, whether or not they have an analytical background. You’ll be able to track the impact of each campaign in one place, see which campaigns and platforms are delivering, and which aren’t. You can then decide if you need to tweak the ad to better suit the audience, or scrap it and double your efforts on a platform that is converting well.

For a complete visual of the platform and it’s many different marketing dashboards (from digital to traditional), you can view them all in action here.

Finding-the-Right-Tools-Sisense-Data-Blending

Google Data Studio

If you’re new to using blended dashboards and complex data and are a small business, Google Data Studio is a great place to start. While it is largely a platform that allows you to create reports, you can also use some blended views.

As with many Google tools, it is easy to use but it will throw you right in with no introduction, so you may have to spend some time Googling (ironically) how to get the most out of this tool.

To learn more about the many benefits of Google Data Studio and how to best use this solution, feel free to read over this helpful overview.

Finding-the-Right-Tools-Google-Data-Studio-Data-Blending

Wrapping up

If you’re a large organization, you’re not going to find a better tool than Sisense. Their solution is currently being used by businesses in nearly all industries to access the at-a-glance insight they can’t get from their complex data.

However, if you’re new to using insights or are a small business, Google Data Studio is one of the best tools to help you get started and understand what you want to see from your analytics tools.

No matter what solution you end up going with, it’s more important than ever to start using data blending in your business and marketing efforts.

By

Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com

Sourced from Jeff Bullas

By Thomas Griffin,

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

We know that marketing on a tight budget is far from easy. There are many strategies you have to consider, and one misstep can have negative results for your business.

It’s important to touch base with your audience across all platforms, including your website, email, and social media if you want to increase your sales and conversions. The people who visit our websites are spread across the internet, so reaching each subset of your audience can dramatically improve your site’s performance.

Today, we are going to look at several ways you can add powerful marketing strategies to your business without using all of your resources. Some of the tips we mention here today will cost you nothing, except for your time. Other suggestions have a very low cost and are great for small businesses looking to enhance brand awareness and grow their business.

Write high-quality blog content.

Creating content for your blog is, without a doubt, the cheapest way to build your brand. Websites with blogs tend to see more engagement, organic traffic, and sales. Generally, your blog’s content should either educate or entertain your audience while keeping the industry in the spotlight.

One of the things that make blogging so effective is the freedom to use your posts to market to specific customer pain points and goals. So, if your business sells musical instruments, you could create an article on the history of guitars, how to play guitar, or the best guitar solos of all time.

All three posts are targeting the same audience subset — guitar players. However, each title has a unique benefit to your readers. A post on the history of guitars is meant to educate and entertain, which can improve your traffic. The article on how to play guitar is educational and great for growing sales by including links to your products. Finally, the best guitar solos post is meant to be purely informative, and could significantly boost engagement.

Research shows that when people buy your products, at least 60% spent time reading about products on your blog before completing their order. Not having content on your website can cause you to miss out on over half of all sales.

Consumers expect websites to offer more than a standard online store in 2020. They want to visit sites that provide an experience tailored to their needs. Creating relevant, informative content is the first step to marketing your website if funds are tight.

Find guest posting opportunities.

Creating content on your website is a great start, but more work needs to be done if you want to market your site to a broad audience. Our next tip focuses on publishing content on other websites.

Guest posting is essentially when a publication allows other people to create content for their website. The posts are relevant to the industry and help the publication generate traffic while offering more exposure to the business owner or marketer writing the guest post.

If you want to start publishing guest posts on other websites, the first step is to find relevant publications or brands in your industries. You don’t have to restrict yourself to sites that only publish content. Businesses that have a blog and sell a product within your niche are also likely to accept a well-written guest post.

After you find a list of potential publications willing to accept a guest post, it’s time to send out your pitch. Create a highly personalized message where you include the topic you would like to write about, your experience with the website, and why you believe your content will add value to their audience. If you can, make the email personal by including the editor’s name and tell them about some of your favorite posts that recently published on their site.

This form of marketing is perfect for promoting your business or introducing a new product or service.

Create more video content.

Diversifying your content is another excellent way to step up your marketing without breaking the bank. Text is a common form of content, but videos have proven lucrative for business owners across all industries. In fact, marketers that use video claim to see an average lead increase of 66%.

There are plenty of ways to include videos in your content marketing strategy. You can go all out and create a YouTube channel known for driving traffic and engagement to websites. Platforms like YouTube make it easy to build a vast library of helpful content and guides for your audience. Hosting them on YouTube will also decrease loading times if you decide to add videos to your site, which you should.

Why?

For starters, adding videos to your lead magnets can boost on-page conversions by 86%. There are a couple of reasons for this phenomenon. First, users are more likely to watch a video than read a long-form blog post. There’s more to it than that, though.

Videos also encourage engagement because they keep visitors interested in your brand for an extended period of time. Consequently, if someone isn’t sure if they should buy your product, the extra time on your site could help them make a concrete decision.

Build your email list.

Building an email list is one of the best ways to grow your company and increase sales. Email marketing has a stunning 4,400% return on investment, making it one of the most effective marketing tools you have at your disposal.

The thing that makes email marketing special is it allows you to build rapport with each customer over a long period slowly. When you consider that 96% of people who visit your website are not ready to buy, fostering connections is a great way to convince more undecided people to switch to your brand.

You can send various types of content to your subscribers, but most people like content and promotions. Sending out your recently published posts in a newsletter is the perfect way to keep people invested in your brand. You can also send out special offers that encourage email subscribers to come back to your website and make a purchase.

But your emails must have great content and look nice. Visually unattractive emails have a 79% chance of getting deleted when they land in a mobile user’s inbox. Focus on creating concise, helpful, mobile-friendly content for your emails. When you consider that most people check their email using a smartphone, mobile-friendly emails make perfect sense.

The best part about this strategy is it will cost you very little to get started. Despite the low entry fee, you can dramatically grow your business by investing in email marketing.

As you can see, there are plenty of options to consider when you want to market your business. The cost of some choices may seem daunting at first, but when you use these tactics to grow your brand, you’re building a strong foundation for the future.

The profits you gain from this foundation can help you go on to buy pricier tools that deliver even more impressive results for your business. The key is to start the process of growing your business now. You can’t wait for a marketing opportunity to come to you. Instead, take the time to pursue some of these inexpensive marketing strategies to grow your brand.

By Thomas Griffin,

I’m president and CTO of OptinMonster, a powerful lead generation tool that’s installed in over 700,000 websites.

Sourced from Business.com

By Evan Varsamis,

This year has been quite a roller coaster for marketers so far, and it’s still unclear how things will go in the next few months. However, when it comes to designing a marketing funnel, you can’t stick to your traditional methods anymore. You have to start thinking outside the box and picking up new techniques that can enhance your brand’s presence on the web. Online competition has grown massively over the last few years. It’s not just about being present on the web anymore. It’s about sustaining an omnichannel presence.

What Is An Omnichannel Presence?

Years ago, we used to think of online marketing as finding the platform that works the best for you and prioritizing your activities there. Today, with so many different platforms having unique structures, it’s even more difficult to figure out what works the best for your brand. It’s not about finding your best platform anymore. It’s about learning how to be present on every channel and make the most of it.

What works on Facebook won’t work on Pinterest. You have to figure out how to be present on both channels with equal effectiveness.

Now that you’re familiar with an omnichannel presence, let’s take a look at trends and online marketing tips that will help you sustain your business in 2020.

Cobranded Content

Every individual is loyal to a certain number of brands. As a marketer, if you can leverage that engagement by combining two brands, there’s nothing like it.

Sophia Bernazzani explained this concept beautifully on HubSpot: “One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike.”

So, to make your 2020 marketing work, you can connect with brands that appeal to you and use that collaboration as a marketing campaign. You could choose to go for video advertising or even audio influencing through podcasts or webinars. Either way, cobranded content can help you soar high with the help of loyal followers.

Micro-Influencer Marketing

If you have experience with influencer marketing, you’ll know why micro-influencers are the near future. Reaching out to big-time influencers is difficult, and you can’t expect them to review free samples that easily. So brands that are tight on budget can opt for micro-influencers who cater to their product niche.

These influencers have enough popularity to still be influential, and they also tend to have better engagement rates with their followers because they are less overwhelmed with sponsorship offers, which gives them the bandwidth to keep in touch with their followers. A study (paywall) from HelloSociety suggests that micro-influencers with around 30,000 followers have 60% higher engagement and are about 6.7 times more cost effective than influencers with more followers.

Nontraditional Social Media Marketing

Ever since we started social media marketing, we’ve primarily used Facebook, Twitter and Instagram. While these platforms continue to be the rulers in the industry, there are several others that are making their way up with the help of the younger generation. These platforms include Snapchat, Pinterest, Reddit and Medium.

So when it comes to planning a successful marketing campaign, you need to think outside the box and come up with ways to work on every platform instead of sticking to just one or two. In fact, it may seem far-fetched, but TikTok could work for your brand, depending on what you are trying to promote.

Contextual Targeting

When you throw random ads at people, you can’t expect the click rate you desire. That’s because not everyone will want to see the product you are showing them. Instead, with contextual targeting, you can showcase your ads on pages with related information. People who see your ads will have a higher chance of clicking them because they are already interested in your product niche.

Programmatic Audio

With podcasts and audio streaming apps becoming more and more popular, they’ve turned into avenues for online promotion. The advantage of programmatic audio promotion is that it enables you to place ads in the audio content.

Depending on your preference, you can opt for ad formats such as companion, ad pods, or pre-roll and midroll ads. Currently, companies including Google, Rubicon Project, SoundCloud and the BBC offer audio advertising features.

Video Advertising

Every social network is focusing on video content. Many are even looking for ways to implement product shopping directly from videos.

Consider using traditional video advertising methods by placing your ads on YouTube. You can even work with brands on Facebook and Instagram to promote your products in videos.

Mobile-Friendly Emails

As more people switch to primarily using their smartphones, the entire email marketing industry will change. Email designs need to be mobile-friendly and minimal, and they must have the call to action (CTA) button in a place where the user can easily find it. Another crucial point is to avoid too much content in your email. You can always opt for a drip email campaign to send out information sequentially.

Augmented Reality (AR) And Virtual Reality (VR

If you are an e-commerce brand, chances are you’ve already heard of implementing AR and VR for better product discovery. By implementing these technologies in your marketing funnel, you may be able to draw the attention of people who hesitate to purchase online. Give them the opportunity to try out products virtually before purchasing them.

Having said that, it’s also crucial not to forget the tone of voice you use while implementing all your marketing campaigns. The world is going through a massive change in 2020, and it’s important to understand the emotion of your audience before you try to promote a product or service to them. An empathetic and genuine tone can always take your brand a long way.

Feature Image Credit: GETTY

By Evan Varsamis,

An entrepreneur and Founder/CEO at Gadget Flow, as well as an investor and marketing advisor at Qrator Ltd.

Sourced from Forbes

By

There are many web marketing tips that can be employed depending on what you’re able to do technologically.

Affiliate promotion is not spamming everyone on the Internet. It takes a lot of understanding and strategy.When taking a chance on affiliate marketing, it will be beneficial to seek out and sign up with affiliates that will provide you with the products and service you will be selling.

Try to have multiple affiliates. This will give you a variety of income feeds. Research the affiliate programs thoroughly before working with them. You need to know that you will feel comfortable promoting their products.See how a company tracks outside orders when choosing an affiliate company. You might lose a lot of commissions if those outside sales are made by mail or on the phone.

In order to make sure the money gets where it needs to be, you need to consider affiliate companies that provide different payment options. There are companies that require you to make a certain amount of money before they will pay you, but there are also those that direct deposit funds into your bank at your discretion.

A lot of affiliates end up losing valuable time by having to re-read emails that contain instructions for tasks in their email and then check them.

This is a great way to save time as you will have all the important information in one document.

When searching for an affiliate marketing partner, find companies that continuously make new products. Go with a solid reputable company and one that is constantly coming out with many new products, this way you can get repeat business. You may not succeed with the new hot product.

You should choose an affiliate that has a lot of different options when it comes to getting your payments.

People who access a themed website, like sports, are already thinking about sports. Placing a link for an affiliate website won’t give you any benefit unless it is related to sports. Links that have some pertinence to what is on the mind of your visitors will provide you with the most benefit.

Only partner with reliable affiliate companies. You should look for less than 20% or higher on their products.The best affiliates offer high percentages to their business.

Think carefully about the products that you want to link to before you do it. You will see money roll in when you know how to put your links in the right places.

Carefully consider which products you put on your site. It is crucial to strategically place your affiliate links in order to ensure profitability.

When doing affiliate marketing you should never be deceptive about what business you are in. If you are endorsing a product that you are profiting from, let the audience know and don’t attempt to mislead their choices. If a visitor thinks there is any dishonesty going on with your site, they will go instead to the merchant site for their purchase.

There is a variety in affiliate programs. Each one is unique in it’s product and level of flexibility.

Look for affiliate partners with a high ratio of customers to visitors. A 1% transformation equation is a favourable gauge.Knowing what is going on in real time is essential. This lets you know how many users have been to your site and the number of sales conversions.

Offering a product for only a limited amount of time can be an effective affiliate marketing strategy. If your customers see there’s a small window of time for them to purchase your product, it may give them a push to purchase it. This extra push can be a terrific way to maximize the volume and efficiency of sales.

Be honest with readers about your audience when you have affiliates. Being honest shows that you respect your customers and they can trust you.

Tell your readers information about your affiliations. Being honest shows that you respect your customers and they are sure to appreciate that.

Make sure you attract a good audience for the products you are going to market. When you have a product that is costly, more direct targeting is necessary.Putting a trivia question in a banner ad can intrigue your visitors to want to answer it by viewing your site. Curiosity is a powerful motive and can add many clicks to your banner ad. Sweeten the pot by offering discounts to visitors who got the question right.

Do not rely on just a small number of affiliate partners to make up the entirety of your internet marketing campaign. Have a large variety of products in your inventory. A spread out group of affiliates will prevent you protected from large losses when you cut out one that have become unprofitable. If you are not advertising just as many products as you can comfortably handle, seek out more.

The most sought after commission in affiliate marketing enterprises is known as a lifetime commission. Lifetime commissions are very difficult to find. They amount of money you can generate however, means that they are still worth looking for. Vendors pay the webmaster a commission for purchases made by the customers steered to them by the webmaster. Usually, the commission is given only if a buyer buys within a time period after they click on the link. The potential rewards are so great that it is worth it to find the rare lifetime commissions out there.

Even a slight negative connotations are not good.

Back-links are a great way to attract more visitors, but you should always make sure your back-links describe your content accordingly. If your customer comes to your site looking for an HP tablet, they won’t be able to see iPads. It takes an extremely compelling marketing effort to overcome the mistrust that such deceptive backlinks foster in your would-be customers.

It is important to always be honest with anyone reading your clients in online marketing. Honesty is the key to having a loyal user base.Keeping your affiliate marketing techniques relevant and timely is one of the most crucial elements to success. Take the time every few months to look at new programs your affiliates may be offering. New tools are currently being implemented to maximize the usability of affiliate programs to make ads appealing to readers.

You should do your web marketing in the same manner you would any other business. You want your links that do not directly mention the real seller.You want your customers to get the impression that you are closely connected to the product you are selling.

57e7d0454854a414f6da8c7dda793278143fdef85254774e742b7ed19f4e 640 2 - Learn Internet Marketing Strategies To Increase Your Profit

When you use affiliate marketing you should use your products personally. Placing reviews and articles about the product online is a great way to let people know how useful you find the product to be. In addition, you can post on a number of forums and discuss the ways in which the product has been beneficial to you. Each time you post anything, remember to link back to your site.

All good affiliate marketers should be aware that pay-per-sale plan can be risky. It can also be quite lucrative if done properly. Do your homework and look into the affiliate’s background to determine if it will be a good partnership before you might be interested in.

Do not put an excessive amount of banners on your site. A website stuffed with advertisements is not one that welcomes visitors. You will drive away potential business and appear unprofessional if you load your pages down with too many ads. Make sure that there is an abundant amount of content on your website. Design your website so that when someone visits it, their attention is immediately focused on the content, and not the banners.

Affiliate marketers who reside in California have been resolved so accounts suspended in 2011 can now replace the links that they lost. The law that made Amazon drop their clients has been edited so that they can participate again. Be sure to sign up for the program if affected.A person going into affiliate marketing has to realize that working with a pay-per-sale company, through affiliate marketing, can be a risky undertaking. But if it works well, they can lead to a great deal of money. Look into how the affiliate performs for others and how well the product would fit your site, and make a careful decision.

Join an online web marketing forum to get fresh ideas and advice. There are a number of different online forums on the internet that allow you to exchange ideas and help each other.If isn’t broke, don’t fix it; sell what is already sought after instead of coming up with something new. Some affiliate marketers will stay away from the popular categories because of the increased competition. It is easier to persuade visitors to your site to buy things if you are selling a popular product. You should remember that the popular niches have a buyer pool that is already primed for the products and connecting with them is the only challenge. You have to create a marketing plan that gets you noticed.

Back-end sales are necessary in order the maximize the success of web marketing campaigns. You should get commissions on the sales that result from referrals you refer customers to. Get everything you deserve by being involved with businesses that give you a percentage for these back-end sales.Become a member of some of the reputable online affiliate forums to learn new tricks and share what has worked for you. There are a huge number of affiliate marketing forums where you can get help, as well as tools and programs to make your affiliate site even better.Use paid advertising to increase the sales and profits on your campaigns. Buying ads focused on the right keywords will create sales and sales. The numbers of prospective buyers will increase when doing this.

Set yourself small goals every single day to aid you in your affiliate marketing strategy. Motivation remains as long as there are unfinished tasks visible in the task bar.

Tracking Service

Try converting customers into affiliate partners. People that actually use and like the products are going to be better at selling it. By recruiting customers to be affiliates, you can greatly increase the number of sales you make. You can increase your gain and you will have another outlet for new customers to visit.

Use a reputable tracking service you are owed. If an affiliate doesn’t calculate your sales correctly, it will be your bank account that suffers. Avoid this by using a reliable tracking service at all times. Paying for a small fee is worth finding a reputable service.Use a reputable tracking service that provides accurate reports of what you are owed. Affiliates have been known to incorrectly track sales, which can cause a loss of profits for you. A reliable tracking service will protect you from this let down and inconvenience. This service will be a very practical investment that will protect your profits.

Consider creating an e-book to post on websites that share documents. This helps highlight your expertise and also attract those that are searching for information that is similar to content on your website. Do not be shy about promoting yourself and your website links in the document.Know your niche when you pick affiliates. You should make sure that your affiliates are promoting products and services that are compatible or complementary to what your website offers. The clients come to your website for a particular product and have particular ideas in mind ahead of time. Always offer advertisements that will meet the needs of your clientele.

Use a multitude of advertising to spread the word about your affiliate product. A lot of your customer base will prefer online shopping. Some customers prefer to receive brochures and fliers. Some people might respond well to a special deal or savings coupon. You will draw a wider audience by employing several venues to advertise your product.You need to think about how your article affiliate marketing is leveraging the power of social media. Social media is certainly considered important to Google. Social media is a large factor in how market sites are booked and how search results are produced through Google. The tendrils of social networks like Twitter and Facebook grow deep, touching nearly every page on the Internet.

You need to invest some money in online marketing before you see the profit you want to garner. Reinvest in web marketing profits by advertising to new venues. Many major sites, Yahoo, which can draw a lot of traffic with the right ad.Make education into the best ways to market product a priority if you wish to be a profitable affiliate marketer. Some affiliates use whatever they can find for free. It is true that you have nothing to lose if you find a program that is free; however, it is crucial to keep your goals in mind and chose ones that will get you there.

Try to mention different uses for the products if you can. For instance, if you have a shoe mat, post a video to your site of using it as a dog water and food tray, or putting one under a candle to prevent wax dripping everywhere.This will greatly appeal to an older audience, like baby boomers. Design your website for this audience. You could for instance make your font a few points bigger to make it easier to read.It is common to see newcomers to internet marketing jump at the first option that is offered free offering. Free methods are not necessarily bad; however, but you need to focus on effectiveness.

If you use these ideas, you will be able to find how to get the right people and make a good profit. Your skills may advance past those in this article through practice in this field. It’s always key to remember the fundamentals and keep your marketing campaign as simple as you can.

By

Sourced from https://duracmarketing.com

Shopify will soon be adding new native ad-buying functions for Facebook and Snapchat, as it looks to make it easier for merchants to access marketing campaigns through their online stores.

As of today Shopify’s online merchants now have the ability to create Facebook dynamic ads, and over the next few weeks, the company is also rolling out Story Ads on Snapchat. This expands Shopify’s existing marketing integrations, which include carousel ads on Facebook and Google Smart shopping campaigns.

The new marketing section was originally launched in October, with the tech giant stating it understands that marketing is extremely important to direct-to-customer brands. Shopify noted that it wanted to make it easier for those merchants to access marketing, therefore decided to centralize marketing integrations. It made the integrations available to access alongside online store, inventory, and sales management.

Along with new features for its online customers, Shopify is also putting emphasis on brick-and-mortar retailers. Last week, the company finally launched its Tap & Chip Reader, allowing in-store retailers to service payments quickly and securely, through payment-enabled phones, as well as debit and credit cards. The announcement marked the first launch of the Reader since it was originally announced in early 2018. It was made available to merchants along with a retail kit, that includes a Dock for the reader, and retail Stand for iPads.

While still primarily an ecommerce company, Shopify has been expanding its in-store retail offerings over the past few years.

“We want to make sure that we take all of the years of work we’ve been doing for [Shopify Plus] customers and make sure we deliver it to them in a way that makes sense and helps them with their unique problems. Shopify Plus did that for the enterprise and Shopify Retail will do that for the physical region,” Satish Kanwar, VP of product at Shopify, told BetaKit earlier this year.

He noted that often, Shopify’s customers are not one specific type, with some brick-and-mortar retailers moving online and vice versa. He said the Ottawa-based company is looking to meet its customers at whatever point they interact with Shopify, looking to create a cohesive experience between online and in-store features.

In terms of today’s announcement, Shopify noted that when it comes to its online businesses it “know[s] that marketing is extremely important” and is hoping to make ad buying and content creation as easy and simple as possible. Shopify also expressed that more features for its new marketing section will become available later this year.

Meagan is the Associate Editor for BetaKit. A tech writer that is super proud to showcase the Canadian tech scene. Background in almost every type of journalism from sports to politics. Podcast and Harry Potter nerd, photographer and crazy cat lady.

Sourced from Betakit