By Dave Kerpen Teachers are the latest demographic marketers want to reach. Use these 5 strategies to successfully connect with this influential audience. PepsiCo has had its share of marketing mishaps in recent years–perhaps most notably the widely vilified ad featuring Kendall Jenner handing a Pepsi to a cop during a protest. The 2017 commercial spawned such an…

By Charlotte McEleny Brands are now creating as much content as any publisher but without having consumers interests in mind, it can be a fruitless investment. For multinational brands, where the pressure to deliver relevance across multiple markets is high, this challenge (and opportunity) is amplified. Speaking at Ad:Tech in New Delhi this week, Pepsico…