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Sourced from Blog Maggrand

Writing a blog article that satisfies both human readers and search engines will get you to the top of SERPs. After reading this article, you will know how to write an SEO-friendly blog article. In other words, you will learn how to optimize your blog article for SEO (Search Engine Optimization).

No need for a long introduction; let’s dive in.

1. Keyword and Post Title

You don’t just start writing an article without targeting or having any specific keyword in mind. A keyword is the search query a user will type in Google Search box to find your article. So, your blog post title and its content must match the user’s search query.

My keyword for this article you are reading is “SEO-Friendly Blog Article.” Any search engine user that types those words in the search box will indeed find me. The post title doesn’t need to be too long or too short. If it is too long, parts of it will not show in search results. And if it is too short, it might make the user not want to click through to your page.

The title of your blog post needs to have the appropriate width, and it must include your keyword. Take the title of this article your are reading for example.

How to Write an SEO-Friendly Blog Article

Google has a fixed width limit of 600 pixels for page titles. If your title tag is wider than the set limit, Google will cut parts of it, and I know you don’t want that. So, you can take advantage of Moz Title Tag Preview Tool whenever you want to craft an article. As you can see on the image above, all you need to do is write a title in the box and click the Check button.

So, in the long run, a good title:

2. Content body optimization

Now that you know how to optimize your title tag and its keyword for SEO, it is time you give details of what you know. It all begins with a brief and straightforward introduction. You need to provide quick info about your keyword. Tell the readers what they should expect to gain or learn after reading the full article. If it is not something they are looking for, they can quickly bounce away after reading the introduction.

But they won’t because you have insights about the information they are searching for in your post.

Your introduction is the first paragraph of your content. Your keyword must appear in the introduction. Scroll to the top of this page and double-check my introduction. It contains my keyword as well as what the reader should expect to learn along the way.

While writing the body of your article, here are some crucial factors you need to put into consideration:

  • Images ALT tag.
  • Text readability.
  • Text length.
  • Internal links.
  • Outbound links.

3. Image ALT tag optimization

Alt text (alternative text) briefly describes an image to search engine crawlers for proper image indexing. Without an Alt text, search engine bots do not understand what images in your post are all about. Therefore can not correctly index and rank them in image search results.

Image ALT tag optimization

Someone suggests that you write your alt tags as if you are describing them to a blind person. Search engine bots are blind; therefore, they can’t read or see what or who is on the image. So, you have to help them with a brief description. That’s where alt text comes in handy.

At least let one of your image alt tags include your focus keyword. Yes, just one of them to avoid spammy attempts at keyword stuffing.

The one benefit of optimizing your image for SEO through alt text is traffic from image search result pages. You would notice that whenever you conduct an image search on Google, there is a Visit link button under every image you click on.

Google image search result page

Google is telling the user to click on the Visit button for more information about the image. When the user does, you have a visitor from an image search. So, both image and web search can bring traffic to your blog. With that in mind, don’t underestimate the power of alt tags.

4. Text readability

Text readability is another essential SEO factor you need to consider if you want to write an SEO-Friendly blog article. A readable text has to do with the length of your sentences, the use of difficult words in your writing.

In order words, you should limit the use of difficult words and shorten your sentences. By breaking down long sentences, your text will be much easier to read. Writing too many long sentences makes your text difficult for readers to absorb.

Below is an example of both complex and easy to read text:

text readability sample

You should also try to avoid using difficult words where possible. In case you have to use them, try to explain them to readers who might not understand their meanings. That way, you are writing to a broad audience. Above all, your text should be easily understood by 13- to 15-year-old students.

In addition to avoid using complicated words, you also need to:

Moreover, you can also use this free online tool to check your text readability score.

5. Text length

Writing a high-quality lengthy post is no easy task. But your article will have a higher chance of ranking high in Search engine result pages if it contains more than a thousand words. However, to write a high-quality lengthy post, you need to have a lot of information at your disposal.

In other words, the information at your disposal will determine the length of your text. Most importantly, you should keep the readability aspects in mind when you are writing a lengthy post.

It would be best if you always aim to write blog posts of around 700-800 words. The minimum word count of a blog post is 300, while the maximum is 2500. Your content needs to be unique. Don’t do copy and paste, if you want to become a successful blogger, be original in your writing.

The longer your article, the more often your keyword will naturally pop up here and there throughout your text. Your focus keyword should not appear more than 3-4 times, depending on the length of your text. In a well optimized SEO-Friendly blog article of 700 words, the focus keyword should appear at least 3 times.

To get blog post ideas, this article could come in handy.

6. Internal and External links

Linking from one page to another within your own blog is called internal linking. Linking from your blog to another page outside your blog is called external linking. Throughout this article, I have linked to articles outside my blog. Why? Because I find them to be helpful and can add value to my audience when combined with what I’m saying here.

In the same vein, anyone who finds my article informative will link to me from his content. So, both Internal and External linking are crucial to your SEO.

Are you a WordPress user? If yes, then you would want to check if you have these four essential plugins for WordPress SEO installed on your blog.

Conclusion

In conclusion, the main point of this article is to give you insight into what an SEO-Friendly blog article is all about. I believe you know how to craft one already, so share the knowledge?

Sourced from Blog Maggrand

 

By Matthew Gibbons

Digital marketing fact number one: 63% of all shoppers research products and services online before buying them. For that reason, your business’s online marketing game needs to be top-tier — otherwise, you’ll never persuade anyone to buy from you.

Online marketing includes various strategies and tactics, so it can be challenging to know how you should invest your budget. To help you plan and launch your campaigns, along with the strategies you’ll use, we recommend looking at key marketing statistics.

That’s why we’ve compiled this list of digital marketing facts to give you greater insight into the workings of your campaigns, and help you make decisions for your marketing strategy. Each advertising statistic on this list can help clue you in on the best practices for your online marketing.

Read on to learn some of the most valuable online marketing information available. Then subscribe to Revenue Weekly to receive more digital marketing facts and tips from the agency with over 20 years of experience!

18 insightful marketing statistics

As more and more businesses have picked up digital advertising over the years, they’ve generated a goldmine of online marketing data. For this post, we’ve picked 17 of the most insightful marketing statistics out there and divided them across five strategies:

Keep reading as we walk through each strategy’s most compelling statistics!

Search engine optimization (SEO)

One of the most valuable digital marketing strategies is search engine optimization (SEO), which involves formatting your web content to rank in Google search results. Here are some statistics to help you get off to a strong start with your SEO!

  1. 93% of all online experiences begin with a search engine.

With so many people using search engines, SEO has the potential to reach an enormous audience, making it an exceptionally valuable strategy.

  1. As of May 2021, 69% of all smartphone search traffic is conducted through Google.

While you can market through more than one search engine, Google should be your primary focus.

  1. 95% of all search traffic goes to the first page of Google search results.

Ranking high in search results is critical. If you’re not on page one, you won’t get much traffic!

  1. As of January 2020, 96% of all Google searches are four or more words long.

When you target keywords in your SEO, try to aim for long-tail keywords — that is, keywords that are several words long.

Pay-per-click (PPC) advertising

Another way to advertise through Google is to use pay-per-click (PPC) ads, which appear at the top of search results and lead users to landing pages where they can convert.

Here are some informative PPC advertising statistics to know!

  1. 60% of users can’t tell paid search ads apart from organic results.

This statistic makes it clear that the paid search tag doesn’t deter users from clicking on it. PPC has the potential to be just as effective as organic results at driving traffic.

  1. The top three paid ads in search results earn 41% of all clicks.

Like with SEO, you want your PPC ads to rank as high as possible. For that reason, you can benefit from maximizing your Ad Rank.

  1. Paid search ads can increase brand awareness by up to 80%.

PPC ads are excellent at driving conversions. But even when users don’t convert, they still may become more familiar with your brand due to your ads.

Social media marketing

In today’s world, social media is one of the best spots to find new customers online. By posting organic content from your business account and running paid, in-feed ads in the meantime, you can spread awareness of your brand and engage users like nowhere else on the Internet.

Here are four meaningful social media facts to keep in mind as you craft your campaigns!

  1. Seven out of ten Americans use at least one social media platform.

A significant majority of Americans now use social media, meaning you can reach quite a large audience by marketing there.

  1. The average user spends 28% of their Internet time on social media.

Not only are there large numbers of users on social media, but they spend a lot of time there — making it the ideal place for you to advertise.

  1. 77% of users buy from the brands they follow on social media.

When you post engaging content and gain followers on social media, it often results in more conversions and higher revenue.

  1. 32% of teenagers name Instagram as the most significant social network.

You can find people of all ages on social media, but if you’re marketing primarily to a young audience, Instagram might be the best platform for you to use.

Web design

Most of your online marketing ultimately leads users back to your website. That means your site is a critical part of your marketing, and for you to drive any conversions, you must optimize your web design.

Here are a few statistics to give you some web development insights!

  1. 94% of online first impressions stem from web design.

Even if every other aspect of your marketing is excellent, web design is so influential that a poorly-designed page can outweigh everything else — so make sure your web design is top-notch.

  1. 74% of users are more likely to come back to a website that’s mobile-friendly.

Mobile-friendliness is important for many reasons, but one such reason is that a responsive site will generate far more return traffic.

  1. 83% of users expect websites they visit to load in three seconds or less.

Aim to optimize your page load speeds. If they’re too slow, many users will hit the “back” button, and you’ll lose any shot at converting them.

Email marketing

Email marketing is one of the best strategies out there since it allows you to remarket to your audience. You can get users to sign up for your emails on your website and then send them newsletters or special discounts.

Here are some valuable pieces of online marketing info about email marketing!

  1. 58% of all adults check their email first thing in the morning.

Most people keep up with their email regularly, making it an excellent resource for marketing to them.

  1. You can boost your email click-through rates (CTR) by 300% when you use video.

Including video content in your emails makes them more engaging and has the potential to boost your conversions.

  1. Users are 26% more likely to open emails that use personalized subject lines.

Emails are fantastic tools for personalization. If you have people submit their names and their addresses when they sign up for your emails, you can set up your emails to address each subscriber by name.

By Matthew Gibbons

Sourced from Web FX

By Seth Price,

Search engine optimization can help the right customers find your company. Embrace it.

Feature Image Credit: Getty Images

By Seth Price,

Managing Partner of Price Benowitz LLP and Founder & CEO of BluShark Digital

Sourced from Inc.

Sourced from Every Day She’s Sparkling.

Trying to figure out how to master your digital marketing strategy this year?

Although digital marketing isn’t the only way to promote your business, it is one of the best.

For that very reason, today, we’re looking at 9 digital marketing trends you need to check out to grow your business online.

We’ll also talk about ways you can begin immediately implementing them into your marketing strategy.

What is digital marketing?

Digital marketing is online, internet marketing that is done through digital technology (a.k.a, the internet).

If you have social media accounts, digital products, or even a website , you need to learn digital marketing.

A few examples of digital marketing are:

The Latest in Digital Marketing Trends

As a b2b marketer, I use internet marketing daily to run my business, create an amazing customer experience and build brand awareness.

But, are we really using it to our best benefit?

To effectively use digital marketing, you have to understand what actually does (and doesn’t) work.

You also need to be aware of which digital channels your consumers are active on and how to create a customer journey that will turn your audience into raving fans.

Knowing what strategies to use will give your brand that extra personalization and rapidly grow your “know, like and trust” factor.

Let’s look at the digital marketing trends that you should prioritize in 2021.

Digital Marketing Trend 1: Search Engine Optimization (SEO)

Search engine optimization is how Google decides if it should show your post, site, or product on the 1st (or 100th) page of search results.

In terms of marketing effort, SEO is a long-term strategy that can bring your target audience to you if you do it right.

SEO is listed as the first trend for 2021 because most marketing experts agree that it is truly the most important aspect of your business, in terms of online presence.

Since the goal should be to always rank on page 1 of Google, you have to focus on effective SEO.

Local SEO optimization is especially important if you have a brick-and-mortar storefront in a particular location so that people find the resources they are looking for in their area..

To do this, you need to learn about keyword research, backlinks, and post layouts.

There are many different search engine optimization courses, but here are a few of my favourites:

Digital Marketing Trend 2: Video Content

If you haven’t yet noticed, all social media platforms are beginning to emphasize the importance of video content.

Youtube used to be one of the only video platforms online. Now, there are Instagram reels, Facebook Lives and so much more.

Although each algorithm is different, there is one specific similarity for growth: video content.

Since our social life has been fully online for the last year, social media has decided that people want face-to-face content.

LIVE videos (where you are interacting with your audience in real-time), are a great option if you have time to do them.

But, if you only have a few minutes here and there, make quick video content for reels or TikTok .

Digital Marketing Trend 3: Instagram

Instagram is going to be just as popular (if not more) in 2021 as it was in 2020 as a social media channel. It’s been said that it will surpass Facebook for the number of users this year alone.

That being said, use it to build your business.

But, you have to know the algorithm to boost your engagement which will increase your audience.

Even though this social media platform began with only pictures, you can now post videos, reels, boomerangs, or even go live. To get the most traction, try to utilize all of these features.

How to use Instagram for Content Marketing

  • Create reels. Instagram uses reels to compete with TikTok. Therefore, this content is currently prioritized more than pictures.o compete with TikTok. Therefore, this content is currently prioritized more than pictures.
  • Post consistently. Whether you post daily, every couple of days, or weekly, post at the same times. Instagram favours consistent accounts.
  • Add content to your stories as frequently as you can. Aim for a minimum of 10 story posts per day.
  • Engage with other accounts in your niche. You can like, comment, save, and follow similar accounts to show up on more feeds.
  • Use all of the features Instagram has to offer. (This means stories, feed posts, reels, and live videos.)

If you want to learn more about increasing your Instagram following , check out this article.

Digital Marketing Trend 4: TikTok

TikTok is another good way to begin digital marketing.

The latest trend on video is TikTok where users can create short video clips with voice-overs and other fun and interactive content.

This app is known for its ability to allow anyone (regardless of account size) to go viral.

Although you can have a personal account, it is better to stay with a niche topic so that your audience knows the type of content they’ll be getting.

How to use TikTok for digital marketing:

  • Post a few times a day if you are able to. If not, try to at least post once a day.
  • Try to stay on the app for a minimum of an hour a day.

Digital Marketing Trend 5: Clubhouse

Clubhouse is a new app that was just released at the end of 2020.

The reason Clubhouse is a hit is because it is a completely auditory platform and is essentially built 100% off interactive content.

You can join groups to sit in on talks or even join conversations yourself. If you are a b2b company, you’ll find lots of inspiration and connections in the platform.

But, as of right now, you have to be invited to join it. This is due to the app being so new, they don’t want it to crash due to having too many users.

Once you do join, though, you get one link to send to a friend to allow them to join.

Once the owners have the app fully setup, they have said they will be opening it up to everyone without needing an invite.

How to use Clubhouse for digital marketing:

  • If you aren’t yet a member, you can still go ahead and secure your user name. That way, your account name is set in stone.
  • Once you join, optimize your bio to let your followers know what your niche is.
  • Join in on discussions that fit your brand.

LEARN MORE ABOUT HOW TO GET ON CLUBHOUSE HERE

digital marketing trends for 2021
Digital Marketing Trends for 2021

Digital Marketing Trend 6: Testimonials and Reviews

Get as many testimonials and/or reviews as you can for your products.

Whether you sell courses, e-books, or even physical products, make sure you get feedback.

Not only will this help you improve your products, but you’ll always have good feedback to show potential customers.

How to get testimonials to improve digital marketing:

  • If you haven’t launched your product yet, you can ask a few people to check it out for free in exchange for a review.
  • Add an incentive for your customer to leave you a testimonial or review. This can be a discount code, affiliate link, or even a free product.

Digital Marketing Trend 7: Conversational Chatbots

Conversational chatbots are created through machine learning software that creates automated responses on your social media accounts or websites to your customers.

Since we are in an ‘I want it and I want it now’ world, getting an immediate response is a win for your customers.

But, we can’t always be online, right?

That’s why chatbots are a huge hit. You can set up an automated virtual reality response to answer or ask a common question, give your office hours, or even send you an email.

Some programs even allow marketing automation that act as mini funnels taking your audience through an entire customer journey.

How to use conversational chatbots for digital marketing:

  • Add automated responses to your Facebook page messages and Instagram messages.
  • Add a conversational chatbot to your websites. This way, if a potential customer has a question, they can get an immediate answer rather than have to wait on you to respond. Oftentimes, waiting for a response can cause you to lose a sale.

Digital Marketing Trend 8: Shareable Content

One of the best ways to get higher engagement (and more traction) on social media, your websites, and your products is to make sure your content is shareable.

Now, this doesn’t mean that the content is technologically shareable. This means that the content itself needs to make the consumers want to share it with their friends, family, and followers.

How to make a shareable content marketing strategy:

  • Answer questions that are widely asked in your niche. That way, if one person finds it useful, they’re inclined to share it with others.
  • Make funny content. We all like to laugh, right? Finding ways to add humour in your niche can gain you a lot of engagement.
  • Use interactive content that your audience can easily participate in. Think: THIS or THAT type questions.

Digital Marketing Trend 9: Branding

Branding is one of the most important aspects of having any business in reaching our target audience.

With digital marketing being a (primarily) visual way to market, make sure you have a clear brand for your audience.

Branding includes your business layout, products, niche, and even your pictures.

How to optimize your brand for digital marketing:

  • Use a consistent editing style on your platforms.
  • Create products that fit your niche.
  • Style all of your social media accounts the same way. (Meaning, use the same filters and colours throughout each account.)

You want your audience to see your products, logo, or pictures and immediately know they’re yours.

Make 2021 Your Year through Digital Marketing Trends

Being a digital marketer doesn’t have to be hard. You also don’t have to follow all the trends at one time.

I recommend picking one digital trend and trying to perfect your usage of it. Then, once you think you have a great grasp of those, try to add another one.

If you utilize these trends correctly, 2021 is bound to be your year!

Digital Marketing Trend Strategies FAQ:

Related articles:

Q: Can I make money with digital marketing?

You can definitely make money with digital marketing. You can promote other people’s products or even make money off of your own products.

Q: Will these digital marketing trends ever change?

As all trends change regularly, digital marketing trends will also change. This is why it is vital to master SEO. But, all 13 of the trends previously listed are great ways to start adding digital marketing into your business.

By Sasha Lassey

Hi, I’m Sasha, an Online Blog and Business Marketing Strategy Coach for Women Entrepreneurs. I have a passion for helping women entrepreneurs achieve maximum success by showing them how to grow their side-hustles online and make more money. I’ve been running businesses and growing teams for more than ten years and I know how hard it can be to learn how to scale your business from beginner to the next level. I’d love to work with you and show you how you can make more money with time-tested online business strategies!

Sourced from Every Day She’s Sparkling

By

Based on data from a well-respected search engine optimization expert, the The Daily Mail’s parent company, Associated Newspapers, and its U.S. unit, Mail Media, might not have merit to defend their position when it comes to proving an antitrust lawsuit filed against Google on Tuesday.

The lawsuit alleges that Google punishes publishers in search rankings if they don’t sell enough advertising space through Google’s marketplace, but at least one SEO expert believes the site is just not optimized to rank at the top of Google search results.

Lea Scudamore, the SEO lead at agency Aimclear, gave dailymail.co.uk a grade of “F” for an overall performance due to issues including excessive network payloads, long initial server response time, with a fully loaded time of 45.2 seconds. Google PageSpeed Insights gives the site a score of 6 out of a possible 100.

“Ouch, no wonder these pages are not competitive for keywords,” Scudamore wrote in an email to Search & Performance Marketing Daily.

Here are additional stats:

  • Largest Contentful Paint (LCP) reports the render time of the largest image or text block visible within the viewport and should occur in 2.5 seconds.
  • First Input Delay (FID) measures the time from when a user first interacts with a page (click a link, a button, etc.) to the time when the browser is actually able to begin to process responses to interactions. A FID of less than 100 milliseconds is the goal.
  • Cumulative Layout Shift (CLS) that measures visual stability. Here is a link to the Google GIF that shows an example of CLS.
    Visual stability means whether elements on the page shift in ways that users don’t expect and potentially interfere with their interactions. The goal is CLS less than .1.

Popups offer users a poor user experience because they are annoying,” Scudamore explains. “The Daily Mail’s site is littered with ads that pop up.”

Some ads cover the content, making it difficult to read. She also explains that the pop-ups slow the loading of the page as the user scrolls, and pop-ups used inappropriately can trigger penalties from search engines.

For example, a pop-up surfaces on the home page of the site when going directly to the URL on a mobile device. In another instance, an ad for pizzas popped up over the headline on the home page and the section titled “today’s top videos” covered the text.

“When you try to click the X to close the video window to read the text, the focus is to the right of the X, so users are forced to another page they didn’t want to visit,” she wrote.

The site doesn’t follow basic SEO guidelines such as the length of URLs, meta titles, and descriptions.

According to Screaming Frog guidance:

  • URLs should be under 115 characters, 70% are over that length
  • Meta titles should be under 60 characters, 94% are over that length
  • Meta descriptions should be under 155 characters, 52% are over that length

SEOs would recommend that these elements be concise and the primary keyword be written to the left of the text.

“Overall, the site is cluttered and old-fashioned like the National Enquirer,” she wrote. “The Daily Mail’s competition is focused on users with clean-looking and fast loading sites and not how much stuff they can force on a page. The competitors are driving sports cars with clean lines and fast engines, The Daily Mail is driving an iron mining truck full of billboards.”

 

 

By

Sourced from MediaPost

By Valery Kurilov

2020 was a very challenging year for everyone, with Covid-19 causing the global economy to plummet. As a result, brick-and-mortar companies and businesses with a limited online presence had to seriously consider their digital marketing strategy.

However, many businesses jumped on the bandwagon without carefully planning out their strategy. So, they ended up blowing their budget on driving traffic through ads without first building a solid foundation—an optimized website.

Now is the time, more than ever, to master your digital marketing strategy to get your business in front of more eyes. But strap yourself in for a journey rather than a two-stop trip—digital marketing is not a one-off effort, but rather an ongoing objective that needs daily monitoring.

So, what steps should you take to get your digital marketing campaign off the ground?

1. Highly Optimized, Mobile-Friendly, Scalable Online Environment 

I could’ve simply said that you need a website, but what you need is an online environment that is secure, has a clear structure and works fast.

Here are three vitally important things any modern website needs:

• Speed: Create a clear site structure so that people can quickly find what they need. And with Google confirming that Core Web Vitals will be ranking signals in May 2021, you must pay extra attention to how users experience the speed, responsiveness and visual stability of your site’s pages.

• Mobile-Friendliness: Desktop searches fell behind mobile back in 2017, with over 55% of global web traffic now falling on mobile devices. Moreover, mobile is no longer a growing trend, but the norm, especially in Asia, Africa and Latin America. If your website isn’t optimized for mobile, don’t even think about going online.

• Security: Web security is critical in preventing hackers and cyber-thieves from getting access to sensitive data, including that of your users. Without a proactive security strategy and an HTTPS connection, businesses risk the development of malware attacks and attacks on other sites, networks and so on.

Search engine optimization (SEO) isn’t easy, but it’s essential when it comes to digital marketing. Don’t think that a set-it-and-forget-it approach will work here. You need to be consistent so that potential customers can always find your website for relevant searches.

2. Get On Google My Business

Another way to help customers find you is through Google My Business (GMB).

Google My Business puts your details where potential customers can find them more easily. It also puts your business on Google Maps where it can be reviewed. This can also ensure your business is ranking on the map alongside other similar businesses, giving you a massive boost in visibility, thanks to the Google Local Pack. Optimizing a GMB account is trickier than it looks to begin with. But there are plenty of sources online that provide extensive guides on this topic.

3. Social Media Profiles And Activity 

Besides being on Google, you need to actively engage your audience on social media. Think of the difference between eating at a chain restaurant or at a small local one. You never see chefs at restaurant chains, but at your local diner, if a chef talks to you, you find out more about the place and the ingredients used, and unless the food’s awful, you’re likely to spread the word and go back. As a small business, this is the approach you need to take on social networks: Actually talk to and engage with your customers.

Learn what social media platform is popular among your potential customers and get on it too. The most obvious option, Facebook, even has tools for promoting business pages to segmented audiences. If your clients use Twitter, LinkedIn, YouTube and Instagram, expand your presence there too. This is something business owners may need help with, as the most effective way to grow an audience on social media is to consistently create and publish interesting, engaging content.

And if your audience has migrated to newer platforms like TikTok or Clubhouse, try them out. The point is, follow your audience to attract the right traffic.

4. Figure Out What’s Right For Your Business: SEO Or PPC 

Before making a decision, assess your financial capabilities and understand if you need to go for search engine optimization, pay-per-click advertising or both at the same time.

SEO and PPC are both digital marketing strategies that ultimately get your site to appear on Google page one. But to yield positive results, both strategies need a lot of expertise, tech knowledge and a marketing budget.

PPC is perfect for quick sales if you have a new website that isn’t performing well in organic search, if you think you have a great product/service and want to test it out or if you have reasonable profit margins.

On the flip side, SEO is what you need if you’re looking for long-term growth and can afford to invest in it, if you want to build up your brand over time or if you want to optimize your marketing costs.

Unlike with paid advertising, once you start ranking at the top of Google searches using SEO, you’ll start driving high-quality traffic to your business at no cost. In PPC, you won’t get any clicks if you don’t regularly fork over a small fortune.

Alternatively, you can choose to do SEO and PPC at the same time. This totally depends on your opportunities.

Everything covered here is fundamental to boosting your business’s online visibility. For businesses new to digital marketing, these steps may feel huge to begin with, but once you get the hang of it, it will seem as natural as wearing a seatbelt in a car. With the right set of tools—a well-optimized website, a Google My Business account, an active social media presence and constantly-published engaging content—you can drive web traffic, generate new sales and even get customers to fall in love with your brand.

Feature Image Credit: getty

By Valery Kurilov

Co-Founder & CEO at SE Ranking, Serial Investor, IT Entrepreneur with 10+ years of experience in marketing and software development. Read Valery Kurilov’s full executive profile here.

Sourced from Forbes

Discover what it takes to rank higher in Google during 2021, versus that of previous years.

SEO is a key component of advertising that aids in increasing the site’s awareness for related queries. If your website does not appear on the Search Engine Result Page’s top page, you cannot do anything correctly. And this post will help you solve your issues.

Search engine optimization (SEO) is a collection of approaches and tactics used to maximize the volume of visits to a site by achieving a high ranking in the search results. Having the website understandable to both consumers and search engine algorithms is an essential part of SEO.

SEO helps search engines assess what a given website is about and if it might help consumers. In today’s high world, it’s important to place as massive as necessary in search results, which requires an aggressive SEO technique Most users, though, are unaware of how to rank a fresh website on Google.

Let’s have a look at how you can rank your website on google in 2021.

Long-tail keywords should be targeted with low competition

Long-tail keywords are more descriptive (and typically longer) searches than more common “head” keywords. Long-tail keywords are less challenging and more focused than shorter-term keywords. When you’re just beginning your SEO strategy for a website, We would highly encourage you to concentrate on long-tail terms.

SEO is not about increasing the number of visits to a website. You would like to target people who need what you’re offering, which will turn into leads and, ultimately, clients.

That is only true if its rankings with the keywords that certain users will use while looking. Anything else, there’s no way they’d approach you. Because if your website was at the peak of the search results, there is also a threat.

As a consequence, SEO research continues by deciding what keywords prospective customers put into search engines.

Knowing words and issues important to your company is usually the first step in the method. Then, they are converted into original keywords. After that, do a detailed analysis to identify similar words that your target demographic would use.

Make your site speed super fast.

A slower website is inconvenient for the average consumer and is also damaging to search engine optimization.

As a response, a poor website can lead your website to perform slower in search engine rankings. This means fewer page visits and, as a result, fewer ad sales or user retention for you. There are many methods for optimizing a website for speed.

A load time, the time required for a consumer to be willing to access the website — is used by search engines to measure accuracy.

Most website components may affect it. Consider the size of a picture. For advice on how to boost the blogs, use Google’s Web Speed Insights Tool.

Create unique content.

How much do you make changes to your website? You actually don’t have a fantastic SEO ranking if you’ve not reached it since the day you created it. To boost visits to your website and its visibility, you must allow users to come. And if you are already using WordPress, then there is no excuse for not creating new and exciting content — it’s just way too simple!

Your content must be of high quality, fresh, and appropriate. The so-called moisture content is another aspect that influences your SEO score. This is the number of times users invest on your website every session.

While your site contains new, entertaining, or relevant content, users can stay on your website longer, increasing your dwell time. Websites with a lot of knowledge normally get a lot of users who stay for a longer time.

Use a straightforward URL structure.

Search engines do not appreciate large sequences of terms with complicated structures. As a result, leave the URLs as short as possible. Set them up to contain as few as necessary besides the target keywords for which you want to optimize the website.

Final thoughts on improving your site rankings

One important strategy is to maintain a strong monitor on your rivals. Find out where the rivals have their connections from and which marketers they are partnering with.

All of this data will be used to establish your own SEO roadmap for 2021. Hopefully, you will find this guide more suitable for a better ranking of your website on google.

If you enjoyed the content within this article, we’re sure you will love the latest resource guides we’ve written on how to use SERP checker tools, and also taking advantage of what Instagram growth services have to offer.

Sourced from Influencive

E-commerce is one of the fastest growing industries at a global level.

E-commerce is one of the fastest growing industries at a global level. With an increasing number of online companies, reaching customers becomes harder which is why promoting it in a way that stands out from the competition is essential especially when providing to a market where the products of companies are similar.Read

One of the first ways to promote a business to online clients is to create a website. The key is not to create just any website, but one that promotes the best features of your products or services. This is why, for this kind of job, the assistance of specialists is essential.

The creation of the website is just the first step, as there are others to complete in order to reach as many clients as possible. Some of them are listed below.

Mobile website optimization

In a world where the smartphone is equipped to act more and more like a computer, we will soon come to say that desktop computers and even laptops are obsolete as they do not offer the same mobility as phones. This is why having a mobile version of a website will lead to an increased traffic, thus a higher reach to online customers. The creation of a website for mobile devices goes hand in hand with a mobile application, so the two of them should be considered together. Mobile applications also work for those who want to use paid advertising for increasing their online visibility.

Search Engine Optimization or SEO

Having a website, even with a mobile version, is not sufficient to attract online customers. In order to be visible, it needs to appear on the first pages and lines of search engines. For this purpose, they need to be optimized based on the searches of people. The Search Engine Optimization or SEO process can help a company increase its visibility on the Internet.

Social Media Marketing

Social media is the most important channel to reach young audiences. Facebook and Instagram are the two most used social media channels, however, when promoting a business for online clients on these websites, content is what makes the difference. Time, regular posts of high-quality content and attention to the newest trends is what makes a page or account to generate profits and attract clients in the online environment.

The tools available for attracting clients online are quite a few and choosing the right ones is very important. However, through having a website, a business owner can build around to create an identity and later a brand.

Sourced from The Jerusalem Post

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Like most marketing directors, I have worn several hats over the years. When my career began shifting from traditional marketing toward digital, one of my earliest hats was that of “the SEO guy.” In the early days of search, black hat search engine optimization (SEO) didn’t exist; we just did what worked, including many tactics later deemed “dastardly.” Let’s just say we all learned a lot, as did the engineers designing the various search algorithms.

During this time, all the major search engines had nearly the same results page structure: 10 blue links, with No. 1 being the coveted spot. Today, not only has the search landscape changed, but that No. 1 spot is often found at the bottom of the page, buried beneath ads, maps and other search products. Since recent studies have shown that Google now controls more than 90% of the search market, I’ll be referring solely to this platform for the rest of this article.

What Happened To Position One?

The degradation of position one was innocuous at first, being pushed down by pay-per-click ads, the “local pack” (maps) and other search products tested by Google. In 2011, we began seeing airline flight results displayed with a built-in destination and pricing tool. By 2013, a similar tactic was being tested for auto sales searches. While many of these tests were only in local markets, others were quickly rolled out nationwide; enter featured snippets.

Featured snippets were first released in 2014, and have significantly impacted page one design, search results and website traffic. A featured snippet displays what Google thinks is the correct answer to a user’s inquiry in a box at the top of the page. The snippet includes a link to the source content; however, independent studies have shown these links are rarely clicked. This has resulted in what is being dubbed “the zero-click era,” where the search engine directly answers a question, giving the user little reason to click those valuable top links.

Voice search has exacerbated the issue, as home and mobile devices read the top search answer aloud. In a test of 112 million keywords performed by SEO research company Ahrefs, 12.3% of queries resulted in a featured snippet. The study also showed a reduced click-through rate of 8.6%, compared to 26% on traditional position one organic links.

How To Earn Featured Snippets

To obtain the new top spot, the first step is to look at which keywords you currently rank for on the first page of results. Almost all featured snippets come from pages already in the top 10 positions. Once you have those keywords identified, determine which are already producing featured snippets when searched. Several tools exist to help you with this. Last, try to reframe your keywords as questions.

Review the pages with featured snippets. Read the content, and determine how you can better answer the question searched for. Pay attention to the style of the snippet. If an image, video or table is included, consider including these elements in your content. The goal is to rework your content so it contains a succinct answer to the question. Make changes to the page you’re trying to rank, and keep track of your changes, along with the date and other sites listed on page one (screenshots work great for this). Resubmit updated pages to Google via Search Console.

This will be an ongoing process of updating your content; don’t expect results overnight. As an example, at Ameri-Force, one of our tests was on a page we wanted to rank for the search question “What do marine insulators do?” After updating our content and submitting our changes, we earned the featured snippet within 10 days. However, success is often fleeting, as we lost it 10 days later and are now working to get it back.

‘People Also Ask’ And Knowledge Boxes

Featured snippets are not the only game in town. Google also uses knowledge cards, instant answers and “people also ask” (PAA) boxes to answer queries instantaneously. While knowledge cards are database-driven (think “What time is it in London?”), PAAs are the result of user input and nested search results.

In July 2015, PAA boxes made their debut in a small-scale rollout. Today, they are included in most searches that display featured snippets. These accordion-style drop-down boxes reveal an endless rabbit hole of questions and answers, all of which push position No. 1 further down the page. The flip side of this coin is that your website can also rank within the PAA section, which can be an opportunity gold mine.

Putting People First

For years, Google has taken the stance that its goal is to answer users’ questions and get them to another website as quickly as possible. Keeping this doctrine in mind while developing new content for your website will be critical in the coming years. If you get into the habit of providing the best possible answers with high-quality content, great results will come naturally. Write for people, not search engines, and create the type of content you appreciate when performing your own searches.

By

Andy Nauman is the Director of Marketing and Fulfilment for Ameri-Force, a US staffing company specializing in infrastructure recruitment.

Sourced from Forbes

 

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Nowadays, most of the people prefer watching videos over written content to educate themselves and also to entertain themselves during their leisure time. Hence, to satiate their needs, many educators and entertainers have switched to video platforms like YouTube to curate new content. Not all videos reach their targeted audience no matter how good they are. The main issue behind this is a lack of implementing video SEO strategies that can attract the targeted audience.

If you are looking for proven ways that will help you improve your keyword ranking in terms of YouTube platform, then we have jotted down a list of video SEO strategies that will help you attain the desired results.

1. Add Real Value

If you are intending to share something informative with your audience, try and research if it is effective and if it will help the audience with respect to implementing that information shared by you.

If the content shared by you is old and repetitive, it may not attract visitors at all. They might just bounce out of your channel for sharing something irrelevant. Hence, conduct proper research on the topic before sharing video content on your channel.

2. Create Content That Helps Increase Interaction

The best video SEO strategy adopted by popular YouTube creators is to create content that allows them to interact effectively with visitors. They make it so effective that people are compelled to comment on and share the videos. At times, creators share contest giveaways wherein the viewers participate in the contest and get selected as per the guidelines shared by the creators.

3.Optimize Video Content with Keywords

Adding relevant keywords to the video may also result in an increased number of searches. If you happen to add keywords to your video description, you may reach your target audience who are trying to search for informative videos that are relevant to their requirements.

4.Create a Good Quality Thumbnail

Every viewer gets attracted to the video after watching the video thumbnail. Make sure that you add a catchy thumbnail to the video so that viewers are interested to watch the same. If you do not generate clickable thumbnails, then no matter how good your videos seem to be, the audience will never watch it. Hence, pick a thumbnail that reflects what your video talks about.

5.Attract Viewers across the Countries with Video Transcripts

For the uninitiated, a video transcript is actually a written draft of the video content. It is considered to be useful for those who may not be well versed with the native regional languages but can still follow your message by reading the transcript that is added below. With video transcript, you can add relevant keywords that will help the search engines find out about your video content and promote it accordingly.

You can add the transcript either to the description box below the video or else you can embed it in the video, which appears in the lower portion of the video. This ultimately helps the search engine platforms to find your content and learn informative details of your video.

Last but not least do not forget to add a high-quality video that is not only informative but also relevant to the audience who are viewing it. Any video content that is deemed to be shareable is not only unique but also creative and useful. This compels the audience to share it across their social media handles and indirectly promote your video. Whenever you are creating videos, besides doing video SEO, link your social media pages to the video description. This will help you increase your interaction with a wider audience and also receive honest feedback from them. If you have not used these tactics yet, use them right away and let us know the performance of the videos uploaded by you.

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Micheal Anderson is a prominent name in the digital marketing industry, currently, he is working with Techmagnate as a Video marketing expert in the Belmont USA. He has specialization in other services also like as website optimization, content marketing, social media marketing, ASO and much more.

Sourced from TechBleez