By Dominic Jeff Including high quality blogs and other forms of useful, interesting content is a great way to boost SEO and encourage repeat visits to a website. However, with everyone playing the same game, getting visitors flowing to a new site can still be touch and go — even if you do everything right. Increasingly, targeted…

By Alice Oh Influencer marketing has emerged as one of the more effective ways for brands to spark engagement, drive brand awareness and reach audiences via digital platforms. And with the option growing in popularity, social media giants like Facebook are now looking to better facilitate such connection, enabling improved, transparent brand campaigns which deliver better…

By Michael Houlihan & Bonnie Harvey Digital marketing is an investment. It takes time to mature before it can pay you back. This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed to be speaking in another language. We are not the professional online marketers they…

By Mark Traphagen When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things…

By Kent Huffman. Image: As with all relationships, social media relationships must be earned PHOTO: John Loo When Facebook and Twitter arrived on the scene in the mid-2000s, people soon started using them to share opinions, complaints and ideas — sometimes aimed at the companies they did business with. Brands have been playing catch up…