Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?
To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.
Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.
Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.
Click HERE to listen to the Podcast