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Omneky uses AI to generate social media ads

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By Romain Dillet

Meet Omneky, a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms.

The company wants to make online ads both cheaper and more effective thanks to recent innovations in artificial intelligence and computer vision. Omneky is participating in Startup Battlefield at TechCrunch Disrupt 2022.

While many fields have been automated in one way or another, creating ads is still mostly a manual process. It takes a lot of back and forth between a creative team and the person in charge of running online ad campaigns.

Even when you manage to reach a final design, the new ads might not perform as well as expected. You often have to go back to the drawing board to iterate and create more ads.

Omneky aims to simplify all those steps. It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy.

After connecting Omneky with your accounts on Facebook, Google, LinkedIn and Snapchat, the platform pulls performance data from your past advertising campaigns. From this analytics dashboard, you can see how much you’re spending, how many clicks you’re getting, the average cost per click and more.

But it gets more interesting once you start diving a bit deeper. Omneky lists your top-performing and worst-performing images and text used in your ads. Customers can click on individual ads to see more details.

Omneky automatically adds tags to each ad using computer vision and text analysis. The result is a dashboard with useful insights, such as the dominant color you should use, the optimal number of people in the ad and some keywords that work well in the tagline.

This data will be used to generate new ads. Customers write a prompt and generate new visuals using DALLE-2. Omneky also helps you with those prompts as it also uses GPT-3 to generate prompts based on top-performing keywords from past campaigns.

Customers then get dozens of different AI-generated images that can be used in online ads. Similarly, Omneky can generate ad copy for the text portion of your ads.

If you have a strong brand identity, Omneky can take this into account. On the platform, customers can upload digital assets and historical ads so that the platform acts as the central repository.

“Customers can upload the brand guidelines, the font, the logo. All of this is integrated into our AI to generate content that is on brand,” Omneky founder and CEO Hikari Senju told me in a call before TechCrunch Disrupt.

Image Credits: Omneky

Of course, some images and text don’t work well for one reason or another. That’s why Omneky doesn’t run any ad campaign without the customer’s approval. Team members can add comments, provide feedback and request approval from the platform directly.

As soon as customers approve a new ad, it is automatically uploaded and displayed on social platforms — Facebook, Google, LinkedIn and Snapchat.

After that, you are back to square one. You can track the performance of your new ads from the analytics dashboard, iterate and improve your ad performance.

The company charges a subscription fee that varies depending on the number of integrations with social platforms that you want to use. Omneky’s long-term vision expands beyond advertising.

There’s a lot of data involved with online ads, that’s why it’s easy to automate some of the steps needed to run an online ad campaign. But the startup thinks it could apply the same methodology to other products, such as AI-generated landing pages.

If you extrapolate even more, it’s clear that AI-generated content will cause a revolution in the martech and adtech industries — and Omneky plans to participate in that revolution.

Feature Image Credit: Omneky

By Romain Dillet

@romaindillet

Sourced from TechCrunch

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Social Media Has Become Saturated With Ads. How Did We Get Here?

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Sourced from NEWSY

Social media platforms are making much of their revenue off of advertising. So is there anything you can do to avoid seeing these ads?

If you go on social media these days, the second you get to scrolling you’re bombarded with ads. Then when you go to another site, you see the same ones.

Survey Monkey found that even though ads perform well on social platforms — with nearly half of social media users buying something from those ads — 74% of people think there are just too many.

But, that wasn’t always the case.

The first digital ad was an AT&T banner on hotwired.com, now known as Wired, which made its debut in 1994. For over four months, a whopping 44% of people clicked on it, which is definitely not something we’d see today. It was part of AT&T’s larger “You Will” campaign.

It featured futuristic commercials, where people were doing things like using a GPS or video calling, and their predictions actually came true.

It was something that hadn’t been seen before. People were even sharing the link to the ad with friends.

Facebook, now Meta, got its start in 2004, but it didn’t make its first ad deal until 2006 in a partnership with JP Morgan Chase to advertise credit cards. YouTube soon followed, launching ads on their platform in 2007. They first used transparent ads that covered the bottom of the video.

In 2010, Twitter introduced ads. By then, it was already a lot more common to see ads on social media. Instagram and Pinterest would do the same in 2013 and Snapchat in 2014.

Today, digital ads are nearly impossible to avoid.

According to a 2020 study, Facebook and Instagram show more ads on average than any other major social media platform.

For both apps, more than 20% of the posts users see on their feed each time are ads. For Instagram, that roughly breaks down to an ad every four posts or so.

So, is there anything you can do to stop seeing this influx of ads every time you open up your social media?

Reporting them is definitely not the way to go — one study found users who report ads see about 5% more ads than users who don’t.

But cutting down on some of the time you spend on these apps could help a bit. Instagram actually shows more ads to people who spend more time on their app.

Unfortunately, you can’t just turn them off; a lot of these social media sites rely on ad dollars to keep their business running.

In 2020, 97% of Facebook’s global revenue came from advertising.

A lot of companies prefer advertising on these platforms because it’s cheaper, and it works for them.

In a recent report, market research company Million Insights found the global social media advertising market was valued at $103 billion in 2020 and is expected to see an annual growth rate of 12.4% between 2021 and 2028.

Sourced from NEWSY

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Why Your Website NEEDS a Blog to Increase Organic Traffic

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Sourced from 24MATINS.UK

Sometimes, it can feel like online marketing is like throwing money into a bottomless pit. Social media ads, while useful, can get expensive and your budget may not support much experimentation. Creating an SEO friendly blog is a free solution to new customers.

Online marketing can get expensive, especially if you are a small business with not a lot of room in your budget. For many business owners that are just starting out, it is not realistic to spend hundreds of dollars every week on new ads that may or may not convert. Savvy business owners can save money by starting a blog on their website to gain traffic organically.

Your website is already a big advertisement for your product, and you just need potential customers to get there to sell it. Creating a SEO-friendly blog on your website is a way to get more customers to come flocking to you without spending a dime.

One business that does this very well is Grammarly. Grammarly is a company that sells software that helps improve your grammar and readability of documents. If you Google different common grammatical questions, Grammarly is typically among the first results.

The post should answer the question you searched, and then subtly advertise your product within the answer to the question. One example is if you search for “is year old hyphenated”, one of the first results is this article: https://www.grammarly.com/blog/year-old-hyphen/. The article answers the question in great detail, but it also weaves in many ads for their product seamlessly. Readers will be satisfied with the content of the article as it answers their question, and they will also be informed of the product that Grammarly is selling.

Blog posts should cover topics that you think your customers would be interested in, and they should have valuable content as this will be your potential customer’s first impression of your company. If your business sells coffee, you would not create blog posts about how to effectively mow your lawn, but you might create a post detailing how to properly clean your coffee machine.

The hardest part about starting a blog is just that; starting. Once you start publishing your blog posts on your website, they will stay there as long as you keep them there, consistently bringing you traffic.

Creating a blog is not going to miraculously give you a huge increase in sales, nor is it a replacement to more traditional marketing methods, but it is a great addition to your marketing strategy and the benefits will slowly increase over time. The best thing you can do to increase your exposure to more potential customers without breaking the bank is to start a blog, and to start it NOW. The longer you wait, the longer it’ll take for results to happen.

Feature Image Credit: Image par Photo Mix de Pixabay

Sourced from 24MATINS.UK

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Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

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Sourced from yahoo! finance

Marketers expect to invest heavily in social automation technology to streamline inefficiencies

Smartly.io, the leading social media advertising automation platform for creative and performance marketers, today announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active.

Smartly.io’s research revealed that 52 percent of retail marketers will spend more on social advertising than they did in 2019. Further, 50 percent of retail advertisers are planning to spend at least half of their annual marketing budget on social media advertising. With eMarketer estimating that U.S. digital ad spend would reach $129 billion by the end of 2019, Smartly.io’s data indicates that retail marketers plan to allocate nearly $65 billion to social media ads in the decade’s first year. When compared to 2019, 96 percent of respondents plan to bump up their spending on Facebook this year, while Twitter (56 percent) and Instagram (22 percent) also see healthy increases.

In terms of where retail marketers currently advertise, Twitter (75 percent) and Instagram (59 percent) fare well, but Facebook is far and away their favorite social advertising platform, with 96 percent adoption. In fact, 36 percent reported that Facebook is the platform they dedicate the most spend toward, and 41 percent say it also gives them the best return on ad spend (ROAS).

“The past decade put social advertising on the map for most retail marketers, and our findings indicate that it will only continue to grow in 2020,” said Robert Rothschild, VP and global head of marketing at Smartly.io. “Retail marketers recognize the value that social media ads bring to their campaigns, and they are focused on understanding which levers to pull to generate even more engagement and revenue. Capturing the attention of today’s consumer demands that advertisers tell stories that seamlessly blend with the organic content that their audience already consumes. Investing in visual storytelling enables retail marketers to connect with consumers on an emotional and highly relevant level. Shifting spend to story ads, diversifying across social networks like Pinterest, bridging the gap between performance and creative teams, and investing in technology to scale creative and deliver incrementality in ad performance are ideal solutions that will allow teams to work faster and smarter in the year to come.”

Although marketers see a positive return on their dollar, many admit that the process is often still too manual and inefficient to easily manage. Survey results showed that 83 percent feel that there is room for improvement when it comes to automating parts of their ad creation and deployment, and 66 percent do not use any automation technology. To reduce these inefficiencies, 39 percent of retail marketing teams indicated that they will invest in more robust social advertising tools in 2020.

Additional findings from the study include:

  • 29 percent of retail marketers noted Instagram is the social network where they spend the most on social ads
  • Nearly half (48 percent) feel their performance marketing and creative teams do not collaborate effectively in all stages of the marketing process
  • 61 percent say that their creative production and ad delivery involves manual processes that are often time-consuming
  • 47 percent of retail marketers plan to increase their use of dynamic ads on social media
  • 39 percent predict they will manage social advertising in-house
  • 35 percent feel that their KPIs will change from how they were measured in 2019

Download the complete Smartly.io research report on our website. Smartly.io recently raised €200 million in funding in December 2019 to support future growth of the company. Visit Smartly.io’s website to learn more about its capabilities, and follow Smartly.io on Twitter for the latest updates on company announcements.

About the Study
In November of 2019, Smartly.io partnered with WBR Insights and eTail to survey 100 U.S. retail marketing decision-makers to understand their plans for social media advertising in 2020. Respondents spanned roles in brand marketing, eCommerce and sales, creative and design, product and performance marketing, and digital advertising, and gave their answers via phone call. All respondents were age 18+ and located in the U.S., and represented retail brands generating over $200 million in total annual revenue in sectors like apparel, home furnishing, hardware, electronics and appliances, specialty retail, sporting goods, department stores, entertainment and hospitality, supermarkets, and toys.

About Smartly.io
Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity. We combine creative production and ad buying automation with outstanding customer service to help 600+ brands scale their results – not headcount – on Facebook, Instagram and Pinterest. We are a fast-growing community of 350+ Smartlies with 16 offices around the world, managing over €2.5B in ad spend and growing rapidly and profitably. Visit smartly.io to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200123005090/en/

Sourced from yahoo! finance

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