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Knowing Your Data: What Businesses Should Expect From Their Marketing Partners

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By Korena Keys

I am lucky to talk to key executives from hundreds of companies each year. Inevitably, the conversation typically rolls around to the effectiveness of digital marketing. The one common link in each of the conversations is understanding if their marketing is effective and interpreting what it means. In some cases, the organization has never received a report. In others, they get numbers but don’t know what they mean or how to decipher them.

If you are paying someone (an individual or an agency) to execute a digital marketing initiative, then you should expect to receive regular updates, reports on progress and interpretations of what the data is telling you and what should — or should not — be done about it. If you are missing this information, there are two possible solutions: Meet with your provider and ask for reporting data and recommendations to be delivered consistently, or find a new provider.

Understanding your campaign performance is critical in order to make decisions, allocate budgets and understand your customers and their needs. Let me explain in greater detail.

1. Search Engine Marketing: Paid and organic efforts relating to search marketing are able to provide key insights that can boost your page visibility within your specific sector, improving your page rankings while creating a better experience for your customers. As it relates to your paid search marketing (SEM or PPC), you will want to know what terms your customers are using, as well as which of your keywords has the strongest click-through and conversion metrics. Additionally, ask for reporting on ad group and ad copy performance, site links and call extensions. This will help you better understand your customers and what they want from you while providing insights that can be applied to other areas of your marketing. You should review this information monthly with your contracted provider.

2. Website Optimization: With an SEO contract, you can expect to see regular reports on your website performance in relation to your search engine rankings — how and where you are showing up on Google, Yahoo or Bing search results pages. The actual report may vary by contract, but at a minimum should include a review of your website speed on mobile devices, your current ranking and any change in your ranking for 5-8 keywords, identified technical errors and a summary of what work has been completed to improve in these areas.

3. Video (pre-roll, streaming, promoted): Video marketing has a little different report and KPI structure. With this type of advertising, the goal is typically to increase awareness or evoke some type of emotion. That is difficult to measure in clicks. When you are looking at performance metrics as it relates to video, ask for the video completion rate (VCR) and total time played in addition to any attributed clicks or conversions. This video data will let you know how effective your message is as well as if you are targeting the right audience within your ad buy.

4. Online Display Ads: While many professionals within our industry provide reporting on display ad impressions served and click-through rates (CTR), they really do not tell us the whole story. Request reporting data on ad performance by message and size, conversion metrics and website analytics data that will indicate the quality of the click. In today’s marketplace, it is easy to buy clicks and flood a website with cheap traffic. You will want to ensure that you are paying for quality web traffic, not just quantity.

5. Email Marketing: Reporting on this activity is more straightforward than other digital aspects, mostly because it is more of a standardized service. Ask for a summary for each email sent. It should include the date and time it was deployed, total sends, total opens and reads, number of clicks (and on what links), as well as any results from A/B testing of subject lines and content.

6. Social Media Marketing: Depending on the scope of services of your social media contract, your contractor should be providing a monthly summary of their activity and the results. If the intent is to boost your page engagement, the report should include posts made, activity for each post, change in page engagement over the previous month and data on paid activity. If you are trying to promote an event or sell a product, the report should also include hard numbers on the registrations, sales or leads attributed to the campaign efforts.

7. Website Insights/Usability: The goal of a paid online campaign is to grow your business. Looking beyond impressions and clicks will tell you how well your campaign is working for you. Look for key indicators, such as time on site, pages per visit and new visitors. These data points will let you know how good the quality of traffic is (how many pages they are looking at and for how long). They will also provide insights as to what pages of your website need attention through better/more content or flow.

The data collected from your marketing campaigns provides valuable knowledge. Accessing this information, understanding its meaning and applying the insights will propel your organization further, faster and with lower acquisition costs.

Feature Image Credit: Getty

By Korena Keys

Korena, the Founder & CEO of KeyMedia Solutions, applies 25+ years marketing experience to drive a startegy first approach

Sourced from Forbes

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Knowing Your Data: What Businesses Should Expect From Their Marketing Partners

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By Korena Keys

I am lucky to talk to key executives from hundreds of companies each year. Inevitably, the conversation typically rolls around to the effectiveness of digital marketing. The one common link in each of the conversations is understanding if their marketing is effective and interpreting what it means. In some cases, the organization has never received a report. In others, they get numbers but don’t know what they mean or how to decipher them.

If you are paying someone (an individual or an agency) to execute a digital marketing initiative, then you should expect to receive regular updates, reports on progress and interpretations of what the data is telling you and what should — or should not — be done about it. If you are missing this information, there are two possible solutions: Meet with your provider and ask for reporting data and recommendations to be delivered consistently, or find a new provider.

Understanding your campaign performance is critical in order to make decisions, allocate budgets and understand your customers and their needs. Let me explain in greater detail.

1. Search Engine Marketing: Paid and organic efforts relating to search marketing are able to provide key insights that can boost your page visibility within your specific sector, improving your page rankings while creating a better experience for your customers. As it relates to your paid search marketing (SEM or PPC), you will want to know what terms your customers are using, as well as which of your keywords has the strongest click-through and conversion metrics. Additionally, ask for reporting on ad group and ad copy performance, site links and call extensions. This will help you better understand your customers and what they want from you while providing insights that can be applied to other areas of your marketing. You should review this information monthly with your contracted provider.

2. Website Optimization: With an SEO contract, you can expect to see regular reports on your website performance in relation to your search engine rankings — how and where you are showing up on Google, Yahoo or Bing search results pages. The actual report may vary by contract, but at a minimum should include a review of your website speed on mobile devices, your current ranking and any change in your ranking for 5-8 keywords, identified technical errors and a summary of what work has been completed to improve in these areas.

3. Video (pre-roll, streaming, promoted): Video marketing has a little different report and KPI structure. With this type of advertising, the goal is typically to increase awareness or evoke some type of emotion. That is difficult to measure in clicks. When you are looking at performance metrics as it relates to video, ask for the video completion rate (VCR) and total time played in addition to any attributed clicks or conversions. This video data will let you know how effective your message is as well as if you are targeting the right audience within your ad buy.

4. Online Display Ads: While many professionals within our industry provide reporting on display ad impressions served and click-through rates (CTR), they really do not tell us the whole story. Request reporting data on ad performance by message and size, conversion metrics and website analytics data that will indicate the quality of the click. In today’s marketplace, it is easy to buy clicks and flood a website with cheap traffic. You will want to ensure that you are paying for quality web traffic, not just quantity.

5. Email Marketing: Reporting on this activity is more straightforward than other digital aspects, mostly because it is more of a standardized service. Ask for a summary for each email sent. It should include the date and time it was deployed, total sends, total opens and reads, number of clicks (and on what links), as well as any results from A/B testing of subject lines and content.

6. Social Media Marketing: Depending on the scope of services of your social media contract, your contractor should be providing a monthly summary of their activity and the results. If the intent is to boost your page engagement, the report should include posts made, activity for each post, change in page engagement over the previous month and data on paid activity. If you are trying to promote an event or sell a product, the report should also include hard numbers on the registrations, sales or leads attributed to the campaign efforts.

7. Website Insights/Usability: The goal of a paid online campaign is to grow your business. Looking beyond impressions and clicks will tell you how well your campaign is working for you. Look for key indicators, such as time on site, pages per visit and new visitors. These data points will let you know how good the quality of traffic is (how many pages they are looking at and for how long). They will also provide insights as to what pages of your website need attention through better/more content or flow.

The data collected from your marketing campaigns provides valuable knowledge. Accessing this information, understanding its meaning and applying the insights will propel your organization further, faster and with lower acquisition costs.

Feature Image Credit: Getty

By Korena Keys

Korena, the Founder & CEO of KeyMedia Solutions, applies 25+ years marketing experience to drive a strategy first approach.

Sourced from Forbes

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6 Top Social Media Marketing Tips for 2019

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It’s been noted in several publications lately that that marketing to people online is starting to hit a time threshold. In other words, people have only so many hours a day to socialize, play games or hang out online. Therefore, while the number of social media ads you run is limitless (depending on budget, of course), your target persona can only view the number of ads that are displayed to them while THEY’RE online. So how does a company reach those people within their limited hours online and grab their attention on social media.

1. Know your personas inside and out.

The persona marketing concept isn’t new. However, in this age of personalization and mobile technology, knowing how your persona behaves, where and how they spend their leisure time, is extremely important. Then, you can fine-tune your marketing strategy to meet your persona where and when they are online in a manner that they will respond to.

2. Market across social channels.

Invite your followers to all your social media channels or create a marketing campaign that is marketed to your followers on one social channel and draws them to another one. For instance, your campaign can market to your followers on Facebook and invite them to enter a contest on Instagram. You can also market to your email mailing list and invite them to enter a contest on Facebook.

3. Provide interactive high-quality content.

High-quality content that meets the needs of your persona is still the key to online marketing on any channel including social media marketing. Making content interactive appeals to online-savvy Millennials and Gen-Zers. Technology is developing rapidly including adding artificial intelligence features in the marketing mix. The more your content can be personalized for your persona, the more they are likely to engage with it.

4. Stay up-to-date with improvements in technology.

With the growth of mobile devices, images, video and audio have become increasingly popular. They can be viewed or listened to easily on any-size device. Social media channels are adding video to their content offerings as seen on Facebook, Instagram, Pinterest and Twitter. Creating short videos or podcasts that can be viewed or listened to while your persona waits in line at the bank or in the doctor’s waiting room may be the opportunity you need to reach them.

5. Personalize as much as possible.

Personalization is appearing on social media channels and mobile apps as well as website ordering. AI is used to learn about each persona and cater answers to that individual. This is easily seen when ordering from Amazon or using Alexa to search. Look for opportunities to put this type of personalization to use in your social media marketing campaigns.

6. Be aware when marketing to personas under 21.

Valid health concerns are arising in parents of children who spend a lot of time online. When creating content for teenagers or young adults, consider not only the child persona, but the parents as well. Make your content attractive to kids in a positive and healthy manner.

 

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Sourced from Social Media Explorer

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Most Effective Social Media Marketing Tactics for Small Business in 2019

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By Stephen Forde

Social media has turned out to be a powerhouse for the data on the internet. Social media marketing as a concept is getting popular and trending day-by-day. It enables small businesses to engage their customers, interact with them, and reach a vast network of potential customers in lesser time.

The majority of businesses do social media marketing on an ad-hoc basis. They know they should do something engaging about social media, but they really don’t understand where they exist and what they should do. If you are not attracting the desired customers, sales and leads even by using social media, then there may be the reason behind you’re not using the right social media strategies. So, in this article, we’ve summarized the most effective social media trends, strategies & tactics that will help you grow your small business in 2019.

Boost Your Small Business in 2019:

Before we move ahead, it’s worth pointing out there is no fixed approach that will work for everyone. The key is in finding the right one for your business. The one that is more likely to align with your targeted audience in a limited period of time is social media marketing. Social media marketing is not as complicated as it seems if you know the right strategies and tactics.

If you can master its insider secrets, you are good to go. Using social media to market your small business will not only help you get more money from your existing customers but also help to acquire new ones. However, failures to have an effective social media strategy can be harmful to your small business.

While you may not think of the lack of social media presence is always having a great impact on you today, it will eventually be laid down your business to a distorted path. So, don’t wait until it’s too late, get started today with the latest social media trends & tactics.

Follow Social Media Marketing Tactics we’ve outlined below & set your small business up for sustainable growth.

  • Create Engaging Profiles on Different Platforms:

If you have an account on Facebook, that you are headed in the right direction. But Facebook alone won’t be enough to grow your small business. You need to make a strong social media presence on top-rated platforms, including Instagram, Snapchat, LinkedIn, Twitter, YouTube, etc. Before you rush to create profiles on these channels, it’s important you understand your targeted market analyzes the latest Social Media Trends.

  • Regularly Post Content:

Once you have made an engaging profile of the different social media, your next task is to post quality content on a daily basis. Suppose if someone stumbles upon your page and your recent posts about 2 weeks ago, then they for sure no longer will follow you on that platform. So, you have to do regular social media optimization as it is the best opportunity for you to stand out from the crowd. Each time you update new content, it reminds your follower that where your brand exists and how it can be so helpful for your small business

  • Build Relationship with Social Influencers:

When it comes to social influencers, celebrities & athletes will quickly appear in your mind. But partnering with athletes or celebrities may won’t fit within the marketing budget for your small business. So, you should search for social influencers who are more cost-effective than an athlete or a celebrity like micro influencers. Micro influencers have stronger engagement matrices with their followers and can increase productivity in an enhanced and faster manner.

  • Employ Automation Tools:

We know how you are feeling right now that everything we discussed above is time-consuming. But as an owner of small business, you need to manage multiple tasks throughout the whole day. And at the end of the day, you’re left with no more working hours to plan for the next day. This is where automation tools can help you out. Automation tools will enable you to schedule your posts in advance. You just need to take time once at the start of your week to set the date and time for your posts in the future.

  • Motivate User Generated Content:

This Social Media Marketing trend will help you build a strong presence and optimum brand awareness in a few clicks. Your small business can be exposed to a wider audience. Anybody who follows people who enter the contest will see your brand/products being promoted, even though if those people don’t follow you. So, user-generated content is the best way to get more followers and then turn those followers into potential buyers.

  • Give People a Reason to Follow you:

In order to run a small business, you need to have strong social media visibility and followers. Without these two, nobody is going to follow you. Once you made your strong social following, it will be easier for you to convert your followers into potential customers. Because people are more likely to buy things, that they follow on social media. So, organize a contest, give discounts and promote flash sales.

Conclusion:

To stay at the top of the competitors, you need to make use of social media marketing tactics, no matter your business is small or large. Just having a Facebook account isn’t enough to boost your small business worldwide. It requires a strong web presence on highly usable platforms that people like to use. So, you just need to post fresh content daily on your social media accounts, give consumers the discount, sales offer and maintain relationships with the industry’s leading influencers. Best of all, following the right trends can give your small business a good turnover and excellent ROI.

Feature Image Credit: LoboStudioHamburg / Pixabay

By Stephen Forde

Stephen Forde is the CEO of Media Fortress, a digital marketing & web hosting firm. He helps clients grow their web visibility through all aspects of digital marketing.

Sourced from Irish Tech News

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Social media marketing – why even bother?

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By Tara Dulake

Besides promoting and protecting your brand’s reputation, there are a host of reasons why you should bother, says Tara Dulake.

1 Increased brand awareness

Sixty per cent of Instagram users say that they discover new products on the platform, so to say that no-one connects with a brand they don’t know is not true. Nearly half of the world’s population is on one social media channel or another. Social media platforms offer you the chance to increase the awareness of your brand and get new customers talking about you.

2 Get established as a thought leader

As an expert in your field, you should be promoting who you are and what you can offer. If you have the expertise within a local area, you want to be promoting that, rather than having online generic estate agents come in and take your customers. Make your social media channel the go-to source for information on topics related to your niche.

3 Build your online authority for search engine optimisation

It is becoming more apparent that the number of links from social media posts and brand mentions on social channels is becoming an important part of search engine optimisation. The more brand mentions and links to your website, the higher in search engines for keyword terms you might find yourself.

4 Customer service, support and reputation management

Tara Dulake

Tara Dulake

When something goes wrong and a customer has been given bad service from a company, they are quite often found telling the world about it on social media. Whilst this might not be a service you want to offer, at least by responding to complaints and comments, you are being shown to provide a good level of customer service. This won’t always then create a negative view with new potential customers, as they can see you are dealing with customer issues, rather than ignoring them.

Because social media allows you to connect with customers, you can use social media to conduct marketing research of your own.

5 Get new ideas

There is so much content on the web – video, photography, articles and infographics – that there is a lot to share and gain inspiration from. Social media can help you find the top trending topics and interests within a specific location or area, all of which can be useful for your target market.

6 Stay on top of industry news

In the online world, things move fast –and you can’t afford to be left behind. If you are able to manage your social channels and use social listening tools, you’ll find yourself more up to date with what is happening within your industry, local area, and within the world.

7 Learn about your customers

Social media platforms offer data and information about your customers. With everyone inputting their personal information such as where they live, date of birth, interests etc, and with social platforms tracking activity and search terms, there is a whole host of information you can gather about your audience that can then be used to help develop a content strategy.

8 Connect with customers

Perhaps the most important thing social media can do for a business is to give owners the opportunity to engage customers in a whole new way. Social media allows you to get personal with your customers, and form a bond of trust with them.

9 A great addition to your PR strategy

Press releases are an important part of any marketing strategy, especially when you are launching a new product, moving into new areas and launching a new estate agency or making a change to your top-level staff members. Twitter and LinkedIn are great platforms to help promote your press releases and promote any coverage you might get.

10 Increase leads

Interacting with customers and engaging with them illustrates the interest in their experience. Good customer service can often translate into further sales. 20 – 50% of purchase decisions have been known to come from word of mouth.

11 Market research

Because social media allows you to connect with customers, you can use social media to conduct marketing research of your own. Use polls and online survey tools to ask customers to provide feedback. You can also ask them to provide reviews about your products or services.

12 Analyse the competition

You can see what your competitors are doing, which can be helpful in planning your own marketing strategy.

Making the decision to be on social media platforms is not something to take lightly. Make sure that the platforms you choose are managed well and regularly. You will then see some of the above benefits come through.

By Tara Dulake

Tara Dulake, Digital Marketing Director
www.theoraclegroup.co.uk

Sourced from The Negotiator

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5 Ways to Build Your Brand That Aren’t Social Media Marketing

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By AJ Agrawal

When it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to Lyfe Marketing, and because social media is considered the most relevant advertising channel for half of Gen Z and nearly half of millennials, social media marketing’s benefits for growth are obvious.

Not to mention that, according to the Sprout Index, 58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand.

Although social media marketing understandably gets a lot of focus when it comes to building a brand and business, it’s not the only way to build a brand, so it’s not the only tactic businesses should be using. In fact, it may not even be the most effective brand building tactic for your business, depending on the type of business you run, your industry, your target market, and so on.

When it comes to building a brand, the more diverse your strategy is, the faster, better and more effectively you’ll be able to build the brand you want to. So, in addition to social media marketing, you may want to consider one or all of the following effective brand building strategies:

1. Really know your target audience.

Although knowing your target audience well doesn’t by itself build your brand, it is extremely important if you want to be able to build that brand effectively. So, whether you’re drop-shipping phone cases and other accessories or selling your personally designed, handmade clothing line through an online store, knowing your target audience can help you market more effectively and get a better return on investment in ads and other strategies.

Related: 9 Tips for Creating an Awesome Brand

To really get to know your audience, first consider who your ideal customer is; but just knowing that teens ages 14 to  19 tend to have cell phones isn’t enough.Instead, you should basically build an entire imaginary “persona” for your ideal customer — from where this person lives to what he or she likes to do for fun. Then you can really narrow down your marketing and start building and establishing your brand with the people most likely to purchase from you.

2. Build a blog.

Blogging helps build your brand; and not only is it easy and free, but when done right, t it can also be extremely powerful (businesses that make serious blogging efforts are 13 times more likely, according to Hubspot, to see a positive return on investment).

You can use your blog to do everything from notifying customers of an upcoming or ongoing promotion and educating customers on how to use your product, to improving SEO and, of course, establishing your brand and persona with your business’s own unique voice and value. Blogging does so much more than just act as a journal, and if you aren’t blogging already, you should start now.

3. Create an email subscription.

Offering an email subscription is a great way to build your brand, whether you want customers and potential customers to receive a monthly newsletter or simply get regular updates on sales, promotions and giveaways.You can not only interact with and engage customers but also personalize messages to establish a strong brand connection with customers on an individual basis.

4. Focus on customer service.

Customers are what make any business a success — without them, no business would make it past the first few stages of development. Although quality products, effective marketing, a good active presence and a likable content “voice” are all important aspects of a brand, customer service plays a part as well.

Customers greatly value positive experiences with a company, and less-than-great ones are enough to cause them to never shop with a company again. After a good experience, however, not only are they more likely to stay loyal, they’ll likely tell their friends and family about your company, helping you gain more customers and an enhanced brand reputation.

5. Make your brand visually memorable.

Many people think of logos and slogans when they think of branding, so visuals can be important. Your logo, including the colors and fonts you choose, all have an impact on how your brand is viewed and how recognizable it is. It only takes 10 seconds for a customer to form a first impression of a brand’s logo, so it’s important to do all you can to make your brand visually memorable.

In addition, you can make your brand more visually memorable by selling or giving away custom-branded merchandise. The more you can get your name out, the better. The goal is to make your company’s name recognizable at a glance, and creating a memorable logo and other consistent visuals can help build your brand.

In conclusion

Brand-building consists of many different aspects; however, a lot of focus is placed on social media marketing. Although social media marketing plays an important role, there are other things that you can do that are just as effective in building your brand.

Which of the steps outlined above are you currently following to help build your brand?

Feature Image Credit: Image credit: MathieuLphoto | Getty Images 

By AJ Agrawal

Sourced from Entrepreneur Europe

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4 basic ways to drive traffic on your website

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Sourced from Inventiva

Nowadays, every business is online and everything depends on the website. In order to achieve more customers, you will need more visitors to your website. The more traffic you have, the more conversion rate you will see. Driving traffic to your websites is the main problem for many of the people. Only because they can’t get the traffic, most of the people fail in the online world. Just for you, here are the 4 basic and the handpicked ways to drive traffic to your website

Email marketing

The best way to drive more and more continuous traffic is by Email marketing. When you open any of the websites, you might have noticed that they always ask you for your email and continuously sends the mail every week. Implementing this on your website will not only increase the traffic but you will also get a customer base who knows you by the name.

Email marketing has a huge conversion ratio by which it will easier for anyone to convert the visitors into the customers. You can offer freebie sent to their email as soon as they enter their email address. This will give you more email subscribers. There are various email marketing services that you can make use of.

People have been using email marketing for many years and they have a huge convert ratio compared to all.

Search Engine PPC advertising

PPC stands for pay per click. When you search anything on Google or any other search engine, you will see some of the ads. These are search engines ads. They are a great way to drive traffic as people are exactly looking to buy a product when they search on Google. You can set up a Google ads campaign by which the ads will be visible to all the people who are searching on Google.

If you are looking for a targeted visitor, Search engine marketing is the best as well as the most cost-saving way to get the traffic. For instance, if your website is about dog food, and you have placed ads in Google. Now, if someone is searching for Dog food and your ad shows up, they are more likely to buy from you as they are already looking for that particular thing.

There are various options by which you can target a specific audience to display your ads. The best way to target here is to get a digital marketing expert who will set up the entire Google ads campaign for you. Using this, you will get the visitors that you can make your regular visitor using email marketing.

Social Media Marketing

People spend most of their precious time scrolling through social media. This involves all the famous social media including Facebook, Instagram, and also YouTube. You can display your ads on any of these platforms.

Depending on which niche you work with, you will choose the platform. For instance, if you have to deal with images, you can choose Instagram. In this way, choosing the right platform is necessary in order to get the targeted audience and drive more traffic.

There are various advertising formats that you can choose from and also the ads can be displayed anywhere depending on the social media platform such as in feeds ads, story ads, etc. The social media marketing is not limited to the ads, you can also opt for influencer marketing where you can ask the related social figure to promote your business website.

Lead magnets

Lead magnets are another best way to drive traffic. Basically, a lead magnet is nothing but offering something for free or creating a specific page that converts. It can be about a specific product or you can simply ask for registration for the webinar. Lead magnets will help you to achieve all the goals that you have set.

You can either get members of your websites or you can simply get new email subscribers. In this way, lead magnets are useful for everyone. There are various tools and software that you can use to create a landing page that will convert and either give you sales or new members for your website. You can, of course, implement the email marketing along with this.

For instance, if you are getting leads for the webinar and you can add an email address and then when you have the email address, you can continue with the email marketing strategies.

Final words

To drive the maximum amount of traffic to your website, you can try all of these or you can try all one by one. Once you try it, you will get to know which works best for your business. In this way, you will be able to choose any one of them from all the ways stated above. You can surely try all of them to get the maximum results.

Sourced from Inventiva

 

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10 Remarkable significance of Social Media Marketing to Business

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By Martin, Sourced from Thrive Global

The word social media marketing refers to various online administration/communication that empowers people with similar premiums to share information, gain from others or framework in an open system about a business entity. The information found on these platforms is regularly based on ‘customer made substance’, which infers anyone can post with inconsequential oversight.”

  1. Cost effectiveness

When a comparison is done for marketing between social media and other channels of marketing, it will surprise you that this approach is less expensive. This is advantages in terms of cost and it also gives instant feedback.

  • Ability to gain new client’s insights

Through social media interactions, it is easy to grow and establish a good relationship with the target audience as clients. This is enhanced by analytics platforms in social media like Facebook by finding out which content is most popular with your audience.

People who may know your organization well are your followers, fans, and other connections

  • Disintermediation

There is a good chance with this approach to eliminate the need for the middle person in the chain of distribution for both buyer and seller by doing away with the retailer.  It is high time business to embrace this attribute for their success.

  • An opportunity to reach unknown customers

This kind of business Marketing is popular and is growing very rapidly in all assortment of business. Awareness is the most imperative things that one ought to know about social marketing.

Social Media advertising with applying new innovations and techniques is the most up to date approach to draw in new clients.

  • Easy access for consumers recommendation

Through this approach is easy to get vast recommendation via an online survey on how your business is performing.

  • Pervasive and Cross-cutting

Social media marketing has the benefit of pervasive and cross-cutting since it is applicable to almost all sector without discrimination in terms of age, color, gender, from personal to private business and government. Due to this factor, it is multifunctional and flexible. Thus allowing for tailored solutions based on localization and personalization to meet diverse needs.

  • Increased Profits

It is likely that the profit margin will increase due to the wide market, buyer’s recommendation.

  • Globalization

The most significant aspect of this business is the ability to enhance globalization thus expansion of the market to people, companies, and government worldwide

  • Fasten information acquisition

Throughout social media had enabled people to acquire fast hand information and business people can communicate with crowds, group or audiences. Social Media conveys the message between clients in term of customer’s services and support, the medium of instruction, item improvement, and feedback. At the same time with social media, there is a faster circulation of information about the business on the market

  1. Increased  Customer service and Loyalty

Internet-based Marketing is a compelling method to assemble associations with leads and clients that lead to more noteworthy fulfillment and faithfulness after some time.

Conclusion

The users of the internet are over 72% hence it is advantageous for any business to incorporate social media marketing

By Martin

Sourced from Thrive Global

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15 Ways to Fail at Social Media Marketing [Infographic]

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Building a social media following is difficult – it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms.

But all of that can be undone in an instant if you share the wrong things. Send out a misguided update and you can quickly turn people off, reversing your work to establish a connection. Yet, it still happens, brands still tweet out updates that are tone-deaf, or they simply fail to adhere to basic social media best practices.

Want to know the mistakes that could be ruining your social media marketing strategy?

The team from Inklyo share their social media fails to avoid in this infographic.​

Infographic lists a range of social media missteps brands need to avoid

A version of this post was first published on the Red Website Design blog.

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Sourced from Social Media Today

 

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Social Media Marketing: The Role of AI in 2019

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By  Laura Jensen

We live in a world where we are incentivised to share. We digitally share our photographs, thoughts and buying habits more than ever before. There is a wealth of data available on consumers and if brands want to capitalise on this through their social media marketing, they need ways to collect and understand it.

However, the need for this data is far surpassed by the fact that it is unwieldy for brands to manage – the volume and velocity of data alone can make it a monumental task to understand. That is why the industry is changing and adapting to make sure this data is much more accessible.

As we’ve seen in the digital marketing sector as a whole, the use of artificial intelligence (AI) is increasing rapidly. With applications from voice search to chatbots, there’s a wealth of information that AI is already harvesting. But, there will be so much more it can do with social media in the future.

Assisting with social media marketing analytics

Steve Wozniak, when asked what his dream product would do, said that he’d love something that would give him “more time”. When a 400-millisecond Google delay results in 8 million fewer searches, the speed to insight needs to be lightning-fast.

Companies like Brandwatch, which provide a social listening service, are looking to use AI as a way to reduce the number of hours that social analysts spend looking at brand data. Instead of an average of 3.2 hours a week looking at basic analysis, social analysts could get on with the bigger things while AI makes that data easy to understand and easy to access across an organisation.

The way Brandwatch does this is by analysis the peaks and troughs in the charts and pulling together data from a number of different sources. This is then used to work out why charts may have peaked at a particular point – maybe a social post coincided with a news event from the same industry that drove new viewers to that channel. These AI insights make reporting on social media marketing far more straightforward, since they take out the guesswork of social analytics.

Integrating customer experience with social apps

As with chatbots, AI is becoming more of a feature on social channels, integrating customer care and social analytics through customer service.

As Donika Ruseva, the Digital Owner Experience Coordinator from Jaguar Land Rover, says, “There’s no better way to show off your brand than good customer service”. Many brands use automation to implement holding messages for complaints and comments on social media, to varying degrees of success, but there’s more that can be done with social and customer experience.

Messenger apps, such as Facebook Messenger and WhatsApp, aren’t just for personal conversations anymore, but have become social media marketing platforms in themselves, providing access to both commerce and service apps. Personal banking apps, like Cleo and Plum, can help you save or manage your spending, while retailers like Made.com have created a conversational commerce experience for their customers. While these apps already exist, there’s a lot of scope in 2019 to see more businesses from different industries embracing this new use of messenger platforms.

From these AI apps, businesses can gain information on what their customers are primarily using them for, what aspects are important to them, and what trends occur on a regular basis.

AI and customer care

Supported by AI, businesses can achieve the quick, responsive and transparent response times that today’s customers expect. What’s more, AI can analyse what customers say in tweets, posts or comments.

Using AI to analyse sentiment and recognize key terms in messages to identify positive or negative feedback is already available, but there’s much more that AI can do for the customer care aspect of a business.Many AI systems have machine learning and natural language processing (NLP) capabilities, and these are key to real-time self-service on customer service platforms. AI can respond to automated queries quickly and generate responses with accuracy and speed that humans can’t match; this is especially effective, as we’ve mentioned before, when applied to chatbots on messenger services.

There are a number of other services that AI can provide in the customer service sector, such as providing an easier way to identify customer issues on social by processing and learning from gathered information, defining customer behaviour patterns, such as when or how they might complain or talk about a product, responding with suitable solutions, products or discounts after receiving complaints or messages, and much more. We’re looking forward to seeing more intuitive measures, developed over the next year and beyond, applied to social media.

By Laura Jensen

Sourced from Business 2 Community

 

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