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Sourced from Inventiva

Nowadays, every business is online and everything depends on the website. In order to achieve more customers, you will need more visitors to your website. The more traffic you have, the more conversion rate you will see. Driving traffic to your websites is the main problem for many of the people. Only because they can’t get the traffic, most of the people fail in the online world. Just for you, here are the 4 basic and the handpicked ways to drive traffic to your website

Email marketing

The best way to drive more and more continuous traffic is by Email marketing. When you open any of the websites, you might have noticed that they always ask you for your email and continuously sends the mail every week. Implementing this on your website will not only increase the traffic but you will also get a customer base who knows you by the name.

Email marketing has a huge conversion ratio by which it will easier for anyone to convert the visitors into the customers. You can offer freebie sent to their email as soon as they enter their email address. This will give you more email subscribers. There are various email marketing services that you can make use of.

People have been using email marketing for many years and they have a huge convert ratio compared to all.

Search Engine PPC advertising

PPC stands for pay per click. When you search anything on Google or any other search engine, you will see some of the ads. These are search engines ads. They are a great way to drive traffic as people are exactly looking to buy a product when they search on Google. You can set up a Google ads campaign by which the ads will be visible to all the people who are searching on Google.

If you are looking for a targeted visitor, Search engine marketing is the best as well as the most cost-saving way to get the traffic. For instance, if your website is about dog food, and you have placed ads in Google. Now, if someone is searching for Dog food and your ad shows up, they are more likely to buy from you as they are already looking for that particular thing.

There are various options by which you can target a specific audience to display your ads. The best way to target here is to get a digital marketing expert who will set up the entire Google ads campaign for you. Using this, you will get the visitors that you can make your regular visitor using email marketing.

Social Media Marketing

People spend most of their precious time scrolling through social media. This involves all the famous social media including Facebook, Instagram, and also YouTube. You can display your ads on any of these platforms.

Depending on which niche you work with, you will choose the platform. For instance, if you have to deal with images, you can choose Instagram. In this way, choosing the right platform is necessary in order to get the targeted audience and drive more traffic.

There are various advertising formats that you can choose from and also the ads can be displayed anywhere depending on the social media platform such as in feeds ads, story ads, etc. The social media marketing is not limited to the ads, you can also opt for influencer marketing where you can ask the related social figure to promote your business website.

Lead magnets

Lead magnets are another best way to drive traffic. Basically, a lead magnet is nothing but offering something for free or creating a specific page that converts. It can be about a specific product or you can simply ask for registration for the webinar. Lead magnets will help you to achieve all the goals that you have set.

You can either get members of your websites or you can simply get new email subscribers. In this way, lead magnets are useful for everyone. There are various tools and software that you can use to create a landing page that will convert and either give you sales or new members for your website. You can, of course, implement the email marketing along with this.

For instance, if you are getting leads for the webinar and you can add an email address and then when you have the email address, you can continue with the email marketing strategies.

Final words

To drive the maximum amount of traffic to your website, you can try all of these or you can try all one by one. Once you try it, you will get to know which works best for your business. In this way, you will be able to choose any one of them from all the ways stated above. You can surely try all of them to get the maximum results.

Sourced from Inventiva