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18 Tips For Developing Effective Ads That Convert

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Sourced from Forbes

In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key way to effectively target a specific audience segment, businesses are competing in a crowded market that not only includes other businesses but also friends, family and more.

While standing out is difficult, developing advertisements that effectively capture the attention of audiences can be done with careful planning. Below, 18 Forbes Business Council members discuss strategies leaders can leverage to create effective ads that convert prospects.

1. Craft A Compelling Call To Action

In my experience, the secret to creating an effective ad that converts is crafting a compelling call to action or CTA. A clear and enticing CTA prompts immediate action from the viewer, resulting in higher conversion rates. It should be concise and specific while offering a clear benefit to the audience. – Ryan Austin, Cognota

2. Make It Memorable

The secret to creating an effective ad that converts lies in its memorability. In today’s cluttered advertising space, capturing attention is paramount. One essential ingredient for achieving this is creativity. A memorable ad stands out, resonates emotionally and leaves a lasting impression, increasing brand recall and driving conversions. – Amber Brown, Grant Cardone Licensee

3. Connect On An Emotional Level

High-conversion commercials use captivating consumer psychology stories. Emotional triggers and inspiring stories help us connect with our audience. We improve our technique by utilizing real-time performance measurements. It is essential to connect with individuals on an emotional level because it effectively conveys the worth of your proposal, builds trust and inspires them to act. – Sergey Buchin, Irbisio Cleantech Infrastructure Fund

4. Set Yourself Apart

A key ingredient is difference. Research your competitors and aim to do something wildly different. For example, if they’re all using sleek graphic ads with catchy taglines, perhaps try a minimalist approach with a bold, single statement. The more contrast you have, the more you’ll stand out and invoke curiosity. This will leave your audiences excited and eager to make that click. – Sean Shea, ViB

5. Deeply Understand Your Audience

Your target audience is the key to successful advertising. Understanding their needs, desires and problems allows us to create advertising materials that are attractive and relevant. It’s also important to demonstrate how our product or service can help solve their problems or meet their needs. This analysis allows us to create advertising that effectively communicates with our audience. – Jekaterina Beljankova, WALLACE s.r.o

6. Tap Into Deep Desires And Fears

The No. 1 ingredient for creating ads that get people to buy is tapping into their deepest desires and fears. Craft your message to what your customer craves or worries about the most. Use vivid language to stir emotions like longing for success, yearning for love or dread of failure. Make them feel your product or service will solve their burning need. When ads ignite powerful feelings, customers feel compelled to take action. – Vikrant Shaurya, Authors On Mission

7. Blend Human Insight With Humour

In our experience, the secret to crafting an effective ad is having a deep human insight driving the story and blending that insight with humour. Understanding what triggers people’s decisions, fears and joys is crucial. Once you have that insight, infusing humour can be a powerful way to connect by creating tension. This will make the ad relatable and, most importantly, shareable. – Roberto Max Salas, Young Her

8. Be Authentic

I’ve found that authenticity is the key ingredient to creating an effective ad that truly converts. It’s about connecting with your audience, understanding their needs and addressing these concerns with integrity. This approach garners attention and builds lasting trust, transforming interest into action. Remember that customers seek solutions from trustworthy sources—authenticity drives conversations. – Aleesha Webb, Pioneer Bank

9. Create Relevant Ads

Ads can convert when they are relevant to the target segment. Ads that address a customer’s pain point have a much better chance of converting than visually appealing ones. As much as possible, it is better to test an ad on a sample population before spending a big budget on it. Testing ad effectiveness in today’s digital world is not a difficult task at all. – Sabeer Nelliparamban, Tyler Petroleum Inc / ZilBank

10. Focus On The Solution

Highlight the solution, not just the product. An effective ad connects by addressing the audience’s pain points directly and showing how your solution will make their life easier or better. – Blake Olson, Smart Prop Trader

11. Provide Timely Information

Effective ads are curated with articles that can provide customers with the information they really want in a timely manner. Traditional SEO alone is not necessarily the approach your customers want, so you will need an information platform that satisfies their needs. It would be even better to have a system that allows for interactive information sharing rather than one-way information provision. – Karita Takahisa, UNIFY PLATFORM AG

12. Localize Ads

Targeting ads based on geographic location or local preferences can make them more relevant and impactful. Customize ad content to reflect regional interests, language preferences or cultural nuances. Localized targeting will help you connect with audiences on a personal level, increasing the likelihood of conversions, especially for businesses with physical locations or regional offerings. – Ran Ronen, Equally AI

13. Utilize Good Visuals

Crafting an effective ad that converts involves utilizing good visuals that capture attention. In the property management industry, showcasing stunning images of luxurious amenities or offering virtual tours can entice potential guests to book a stay. By combining persuasive messaging with visually appealing content, businesses can create ads that attract attention and drive meaningful engagement. – Johan Hajji, UpperKey

14. Tap Into Audience Emotions

The most effective ads tap into the target audience’s emotions—whether that’s excitement, humour, aspiration, nostalgia, etc. Figure out which emotion most authentically aligns with your message and audience to deliver an advertisement that is memorable and impactful. Emotive language and strong imagery are excellent tools to make sure an advertisement isn’t looked over. – Archer Chiang, Giftpack

15. Tailor Messaging

In our experience, one essential ingredient is relevance. Tailoring your advert to address specific audience pain points and motivations increases the impact and likelihood of conversion. When your ad speaks directly to the audience’s interests and addresses their concerns, it establishes a stronger connection and drives higher conversion rates. – Chris Coldwell, Quicksilver Software Development Inc.

16. Highlight Your Unique Offering

One core ingredient you must have in your ad is the unique selling proposition of your brand. Identify and highlight what sets you apart from the rest. Hit the right spots in terms of the brand and cover all the bases the ad requires by being funny, emotional or adventurous to properly position the brand to the target audience. – Vinay Chandrashekar, Long Boat Brewing Co.

17. Be Patient

The secret ingredient for an effective ad is simple: patience. In marketing, it’s rare to nail it on the first try. View each campaign as a learning experience where even subtle changes can get you closer to your conversion goals. With that in mind, don’t be afraid to try something new. Often, the best-performing ads are the most surprising. – Mark DeHaan, TenantCloud & Rentler

18. Have A Finger On The Public’s Pulse

People like to think we’re totally rational actors making rational decisions when many things are truly motivated by a fleeting feeling or subconscious instinct. A good ad must have its finger on the public pulse. Whether that public is B2B or B2C, the things that induce virality and conversion are about getting a deep cultural and emotional understanding and then reflecting that onto the viewer. – Michael Shribman, APS Global Partners Inc.

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Feature Image Credit: Getty

Sourced from Forbes

Forbes Business Council is an invitation-only, fee-based organization for successful entrepreneurs and business leaders.

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How These 2 Social Media Growth Opportunities Will Transform Business in 2024

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BY ASHLEY HUBKA.

Social media platforms are great tools for “listening” to ongoing conversations to understand what is important in your community.

As we move into 2024, two trends are reshaping how businesses engage with their customers. The first is the shrinking gap between awareness and purchasing, which is evident in the skyrocketing popularity of social commerce, which merges social media discovery with e-commerce. The second is the growing consensus nationwide that businesses should contribute to the well-being of their local communities. This expectation transcends traditional notions of corporate responsibility and asks companies to take the lead in building strong local economies and more resilient communities.

Both trends present opportunities for businesses to generate competitive advantages and growth opportunities, and why an organization’s social platforms should be a strategic priority in the year ahead.

Bridging the discovery-purchase gap

With a growing demand for convenience and immediacy, consumers are moving through the consideration phase of the traditional awareness-consideration-purchase journey online and at lightning speed. This shift requires businesses to focus on converting customers in real time. Social media is quickly becoming the first option for consumers to engage with their favourite brands, shop for the products they love and discover new ones. Because digital discovery often leads directly to purchase, integrating shopping experiences into consumers’ social media feeds is essential to satisfying their desire for convenience and immediacy. This approach caters to the shift in consumer behaviour by emphasizing seamless and personalized interactions with brands in familiar online spaces.

Social media platforms regularly roll out new features and functionalities. For example, last year, TikTok launched its TikTok Shop, and Instagram replaced its “Live Shopping” section with the “Buy Now” and “Add to Cart” buttons to make it easy for users to purchase products as they scroll through their Feed and Reels interfaces.

Retailers are realizing that social commerce platforms like TikTok Shopping, Instagram and YouTube Shopping have become vibrant marketplaces. This is not a fad; Statista projects social commerce will generate $3.37 trillion by 2028 at an annual growth rate of nearly 30%!

Walmart tapped into the power of social commerce last December with our innovative “Add to Heart” shoppable series that combined the holiday season traditions of shopping and watching holiday movies. This first-of-its-kind shoppable commercial series featured over 330 products featured in the series available for real-time purchase, including furniture, holiday décor and clothing items the cast members wore. Customers could watch “Add to Heart” on TikTok, Roku, YouTube and Walmart’s social media channels, and TikTok’s Video Shopping Ads and Roku’s “Ok to Text” feature enabled them to shop whether they were at home or on the go.

The applications and benefits of social commerce are not limited to consumer retail. LinkedIn’s native lead generation is a short hop to something like in-video actions to bridge the gap between discovery and B2B sales. Social commerce is also a viable sales platform for service providers. An insurance company may not offer products its customers can add to a virtual shopping cart, but it can distribute engaging content via social commerce to generate leads and sales.

For now, capitalizing on this trend requires businesses to create interactive, entertaining content that engages audiences who may never set foot in their physical locations. But with the ever-changing social platforms and the tools they provide, what works today might not work tomorrow. That’s why it’s essential to regularly review customer engagement and social media strategies and adapt to and take advantage of them.

Make community building a business priority

While social commerce platforms are transforming traditional sales models, an equally important shift is occurring in how businesses interact with their communities and the role social media platforms play in those interactions.

Organizations of all sizes should make fostering the well-being of their local communities a top priority in 2024. Companies can achieve higher visibility and create positive change by gaining an understanding of what matters most to their community. Demonstrating a commitment to communities, employees and customers is a strategic choice and a key driver for long-term success.

At Walmart, we know that applies to us too. Walmart is a big company, but we are also a collection of businesses in more than 4,600 communities committed to being good stewards of the places our associates and customers call home. We aim to:

  • Create value for communities by providing convenient access to affordable, quality goods and services through our omnichannel business model and everyday low prices.
  • Contribute to economic vitality by providing quality jobs, training and career paths, investing in local suppliers, and contributing to local economies.
  • Strengthen community resilience by supporting local organizations and causes that matter to our customers and associates, increasing food access, and preparing for and responding to disasters.
  • Build more inclusive and engaged communities by advancing equity, supporting caring and connected communities, and deepening engagement between our stores and clubs and their surrounding communities.

Consider how your social media strategy can help you optimize your approach. Social media platforms are great tools for “listening” to ongoing conversations to understand what is important in your community. They also identify opportunities to get involved and make meaningful contributions to the things that matter to your community. Humbly sharing a business’s involvement on social media will help increase awareness and favourability, strengthening its reputation.

BY ASHLEY HUBKA.

ENTREPRENEUR LEADERSHIP NETWORK® CONTRIBUTOR

Senior Vice President & General Manager, Walmart Business, Ashley Hubka, oversees the retailer’s eCommerce experience built to empower SMBs and non-profits. She oversees strategy, operations and growth drivers. Prior, she served as SVP, Enterprise Strategy, Corporate Development & Strategic Partnerships for Walmart.

Sourced from Entrepreneur

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How to Transform Your Business through Social Media Branding in 2023

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By Jessica Wong

Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, fuelling amplified brand awareness, trust and audience engagement.

In less than two decades, social media has transformed how people communicate. Social media platforms have also dramatically altered how brands reach potential customers and build long-term relationships.

Social media enabled brands to break down barriers and reach their audiences directly. As a consequence of making it easier for companies to reach audiences, more businesses are leveraging social media for growth. Effective social media branding can help companies stand out in busy marketplaces and strengthen their brand identity simultaneously.

Social media platforms may have started as a way for individuals to connect. But as millions and now billions of people have joined them, they have also become powerful marketing tools. The latest statistics at the time of writing showed that more than four and a quarter billion people globally used social media at least once a month.

While that figure is impressive, the power of social media is not limited to user numbers. According to industry experts, nine out of ten people buy from brands they follow on social media platforms. There is no doubt about the strong connection between an engaging social media presence and conversions. Social media platforms are powerful tools to help build brands.

Defining social media branding

Social media branding combines the strengths of two cornerstone elements of successful marketing strategies — branding and social media marketing. To deliver transformative results for a business, social media branding strategies must do more than add a logo to a post.

Brand teams must integrate the brand’s unique value proposition with its look, voice and feel to craft memorable messages. Some of the most captivating social media branding is focused on encouraging interaction and engagement between a brand and its audiences.

Using social media branding to build brand awareness and reach

Through social media platforms, brands have an unparalleled opportunity to extend their reach beyond their existing audiences. By developing captivating content, companies encourage their existing audiences, or followers, to share it with others. Without additional effort on the side of the business, the audience grows.

Hashtags are another excellent way of reaching new audiences interested in a topic the brand is discussing. As non-followers pick up your company’s content and share it, there is an opportunity for it to go viral and be seen by thousands or even millions of social media users who may otherwise never have known about your company.

Establishing brand identity and differentiation through social media branding

Building awareness and reach are only two components of successful social media branding. As social media use grows, more brands use these platforms for their marketing, and it is becoming increasingly more challenging to stand out from competitors.

Social media branding allows companies to show their audiences what differentiates them from their competitors. Few other channels offer the same level of choice of communication, what to talk about and how to interact with their audience without a barrier. This is why social media platforms are such powerful tools for sharing value propositions and clarifying how brands are different.

Engaging and connecting with target audiences

Connecting with audiences has been somewhat of a side note throughout this article. However, connecting and engaging directly with an audience is perhaps the greatest strength of social media channels.

This immediacy allows brands to listen to feedback from their audience, respond to it directly and build stronger relationships. At the same time, brands can show their personality more easily than on other channels. For example, Taco Bell’s social media content and interactions have a distinct funny and sarcastic tone to them.

But brands can also showcase their values to their customers as Starbucks does with its community-focused Facebook content. One of the keys to maximizing the impact of social media branding is consistency in both verbal and visual messaging to reinforce the brand’s identity.

Leveraging user-generated content

The next step in building engagement is utilizing user-generated content. For example, by sharing a genuine product review, brands can highlight their unique value propositions through a third-party endorsement. User-generated content is a powerful tactic to build audience trust.

Influencing consumer perception and trust

Consistent social media branding, especially user-generated content, consumer reviews and testimonials, can influence and change consumers’ brand perception. Today, many consumers are sceptical of companies’ statements in their marketing campaigns.

Content that has been created by a product’s or service’s users automatically benefits from greater credibility and helps build trust between the brand and the audience. Brands can reinforce that trust by ensuring their messages resonate with users’ content.

Driving website traffic and conversions

Aside from allowing brands and consumers to connect directly, another strength of social media platforms is driving website traffic and conversions.

Social media posts are an excellent tool to introduce a topic and entice the audience to visit a website and learn more. Clear calls-to-action are imperative to encourage users to click on a link. Without them, it is too easy for content to get lost among competing messages.

Measuring social media branding success

Without measuring the impact of different social media branding activities, brand teams cannot know which campaigns have been successful and which need refinement.

Tracking critical metrics like views, reach and conversions is essential. To make analytics even more meaningful, companies can analyze the sentiment underlying reactions and adjust the effectiveness of their activity. Most social media platforms continue to develop more sophisticated metrics and tools to help brands in their journey.

Social media branding combines the reach of social media platforms with the impact of carefully crafted brand messages. Together, these two can help companies build highly effective marketing campaigns. Increased brand awareness, brand trust and audience engagement all drive business growth for years to come.

By Jessica Wong

Jessica is the Founder and CEO of nationally recognized marketing and PR firms, Valux Digital and uPro Digital. She is a digital marketing and PR expert with more than 20 years of success driving bottom-line results for clients through innovative marketing programs aligned with emerging strategies.

Sourced from Entrepreneur

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How Many Social Media Platforms Should a Small Business Be Active On?

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By Kirsti Lang

From platform demographics to features, plus a deep dive into important factors to consider, here’s what you need to know to find the social media sweet spot for your business.

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards

There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.
Good news: it’s not necessary, either.

While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales.

So: how many social media platforms should you be using? Keegan asked this great question as part of our #AskBuffer series. He went on to share his own stance on the topic: “I’ve always recommended picking two that make sense for your type of local business. Two is feasible to keep up with and do well.”

We agree that making a selection you can keep up with is key – but there’s a whole lot of nuance when it comes to exactly how many platforms to spend your time and resources on and (perhaps more importantly) which ones you choose.

In this article, we’ll dig into the factors that you should consider when making this important marketing strategy decision and help you find your social media sweet spot.

How many social media platforms should small businesses be using?

Ultimately, there is no right or wrong answer that applies to all small businesses.

To answer how many platforms you need to cultivate a social media presence on, your first port of call should be figuring out which ones you need to prioritize.

To dig into that, first ask yourself: where is your target audience?

Think about it this way: even if you have the resources to commit to, say, five platforms, are those resources well spent if your target customers aren’t hanging out on three of them?

From there, you need to consider your own business goals, the resources you have at your disposal, and what you have time for to make the best decision.

The only real mistake you can make here is to spread yourself too thin. We recommend starting smaller, and perhaps adding another channel or two into the mix if you find the effort manageable (and worth it!).

Let’s explore each social media platform to give you a better idea of where your audience hangs out, plus share a variety of factors to consider when it comes to your business and how many profiles will work best for you.

Which social media platforms should you be using?

As a small business owner, you likely already have a good idea of who your ideal customers are. (If you don’t, fear not; we have guides to defining your target market and creating marketing personas).

Once you know who they are, you can begin to uncover where those customers are. To help you answer that question, here’s a birds-eye view of some of the most popular social platforms, who frequents them, and what they’re used for.

Facebook

About Facebook’s users*

  • Monthly active users: 2.989 billion
  • Breakdown by gender: 77percent women, 61percent men
  • Dominant age group: 77percent of 30 – 49-year-olds
  • Nearly one-third of global online shoppers use Facebook as their preferred social platform for purchasing.

Facebook’s features for businesses

  • Meta has grouped Facebook and Instagram’s business tools together in Meta’s Business Suite.
  • Facebook also offers Commerce Manager, a shopping catalogue, and an inbox to chat directly with customers, meaning that business owners can literally set up shop on the Meta-owned platforms, as well as cross-post between them.
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Interested in cross-posting? You can use Buffer to repurpose your content beyond the Meta-verse, too.

What performs well on Facebook

Creating quality content to share on your Facebook page is the best way to drive potential customers to your social storefront or website. To put your best foot forward with the Facebook algorithm, make sure you’re sharing:

  1. Meaningful, informative stories
  2. Accurate, authentic content
  3. Safe, respectful behaviour

Baby carrier brand Ubuntu Baba taps into authenticity on Facebook by interspersing model shots of their products with content creators by their users and even heartfelt posts from their founder, Shannon McLaughlin.

Facebook supports a host of content formats, so you’ll have everything from video to photo- to text-based posts to play with. Video content still sees the highest engagement (and thus reach), but as we unpack in our Facebook Guide for Small Businesses, every format can be valuable on this versatile platform.

Instagram

About Instagram’s users*

  • Monthly active users: 2 billion
  • Breakdown by gender: 44 percent women, 36 percent men
  • Dominant age group: 71 percent of 18 to 29-year-olds
  • 83 percent of Instagrammers use the platform to discover new products and services
  • 54 percent of users report having made a purchase after seeing the product on Instagram

Instagram’s features for businesses

  • Unique to Instagram is Instagram Shopping, which makes your products directly shoppable within your feed. Instagram Ads are also popular as a pay-to-play option that allows you to target a specific group of users with your relevant content, even if they’re not following you.
  • If you regularly work with creators or want to start, Instagram’s Branded Content tools make it easy to partner up.
  • Instagram recently launched a new feature worth exploring for your business: Broadcast Channels. These channels allow brands or creators to send mass messages directly to followers who have opted in to receive them – great for preventing big announcements from being swallowed by the Instagram algorithm.

What performs well on Instagram

As a highly visual platform, it’s generally beautiful, aspirational content that resonates on Instagram. According to an analysis by influencer marketing platform Heepsy based on number of profiles and engagement rates, the top 10 categories are media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and make-up.

Formats supported on the platform include images and short-form videos via posts or Reels on the feed or within Instagram Stories that disappear after 24 hours. Birch & Bramble makes the most of all three by showcasing their work in photo posts and behind-the-scenes Reels and stories.

TikTok

About TikTok’s users*

  • Monthly active users: 1 billion
  • Breakdown by gender: 24 percent women, 17 percent men
  • Dominant age group: 48 percent of 18 – 29-year-olds
  • Just under half (49 percent) of users have said they have bought a product after seeing it on TikTok.

TikTok’s features for businesses

What performs well on TikTok

A hashtag analysis revealed entertainment, dance, and pranks take the top-three spots on the short-form video platform, but fitness/sports, home renovations/DIY, beauty/skincare, fashion, lifehacks/advice, and pets are also contenders.

Fashivly CEO Ashlyn Greer (who recently starred in our Creator’s Unlocked series) found success by rejecting perfectly polished brand content in favour of a grittier, more off-the-cuff style that creators tend to favour.

Ashlyn regularly features in content herself and uses creator staples like greenscreen to create the kind of authenticity and spontaneity that thrives on TikTok.

X (formerly Twitter)

About X’s users*

  • Monthly active users: 564 million
  • Breakdown by gender: 22 percent women, 25 percent men
  • Dominant age group: 42 percent of 18 – 29-year-olds
  • Both traffic and ad revenue are declining – but so far, none of the Twitter alternatives out there are coming close to the platform’s current active monthly user base.

X’s features for businesses

What performs well on X

As we unpack in our Guide to Twitter for Small Businesses, you’ll go far with pop culture trends and news, thought-provoking content, and, of course, humor and wit.

A great example is workout app Sudor’s quirky tweets, which rely on trending memes and gifs to connect with their followers.

LinkedIn

About LinkedIn’s users

  • Monthly active users: 310 million
  • Breakdown by gender: 26percent women, 31percent men
  • Dominant age group: 36 percent of 30 – 49-year-olds
  • Brands have seen a 33 percent increase in purchase intent from ad exposure on LinkedIn.

LinkedIn’s features for businesses

  • Showcase pages make it easier for brands to segment their audience by creating dedicated spaces for specific projects, while Product pages will help you highlight special features and recommendations. Both are sub-pages of a company’s primary LinkedIn page.
  • You can also send newsletters to your followers directly within the platform
  • LinkedIn Ads will allow you to target specific groups, even if they don’t follow you.

What performs well on LinkedIn

B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel.

This is particularly true when their employees build personal brands and share their expertise on the platform. We recently spoke to three founders in these industries who have seen phenomenal success on the platform by doing just that.

The data shows the platform is powerful for more than just gathering a following, too.

While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

B2C company Lavender has helped cultivate personal brands on LinkedIn around their small team (or hired people with big followings already behind them) and takes advantage of the reach of their profiles, plus their own brand account.

YouTube

About YouTube’s Users

  • Monthly active users: 2.5 billion
  • Breakdown by gender**: 46 percent women, 16 percent men
  • Dominant age group: 48 percent of 18 – 29-year-olds
  • 70 percent of people say they’ve bought something as a result of seeing it on YouTube
  • 51 percent of US and UK buyers use YouTube to find products or research them

YouTube’s features for businesses

What performs well on YouTube

The world of long and short-form video is your oyster on the multi-faceted platform. Content that performs well on Youtube – and lends itself to business – are how-to or educational content about your business or product, demos, and creator product reviews or unboxings. Our comprehensive guide to the YouTube algorithm will help you uncover opportunities for your channel.

A great example of YouTube done well is sustainable menstrual product brand, DAME. They use their channel to share helpful how-to guides.

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Pinterest

About Pinterest’s Users

  • Monthly active users: 463 million
  • Breakdown by gender: 46 percent women, 16 percent men
  • Dominant age group: 48 percent of 18 – 29-year-olds
  • 85 percent of weekly US pinners have made a purchase based on Pins from brands

Pinterest’s features for businesses

What performs well on Pinterest

Types of content that perform best on Pinterest are aspirational and inspiring, with high-quality images and short-form videos the order of the day.

KINDRD Studios’s home decour and digital download planners really lend themselves to the platform, which they use to drive pinners to their Etsy shop.

Here’s our guide to creating compelling content on Pinterest digs into that a little more. This very handy live trends board, which you can filter by age and gender, is also worth exploring.

Mastodon

About Mastodon’s Users

  • Monthly active users: 1 million
  • Breakdown by gender: 34 percent women, 66 percent men
  • Dominant age group: 33 percent of users are age 29-34

Mastodon’s features for businesses

Mastodon is a decentralized, open-source platform that allows users to set up their own servers or instances to communicate. It currently doesn’t have any features for advertising or in-platform shopping. As a non profit organization, these seem unlikely for the future.

What performs well on Mastodon

The platform does support images and gifs, but favours text posts. While it’s been reported that “news and publishing” is the most popular category on the platform, there’s no definitive data out there just yet.

While it’s worth exploring if your particular niche has a popular server you can join to meet users where they are, Mastodon may be one to watch rather than a social platform to jump on if you have limited resources for social media marketing.

What to consider when choosing social media platforms

So you’ve pinpointed multiple platforms that would be a good fit for you: this doesn’t necessarily mean you should be spinning up accounts for all of them.

There are factors beyond demographics to consider:

Choosing content formats that suit your business

What type of social media content best supports your business? Many product-based businesses will find they’re best suited to a visual platform, while a service-based offering could lend itself to thought leadership text and video.

The time and effort each platform requires

Video-first platforms like YouTube and TikTok might require more of your time if you don’t already have video content you can repurpose into social media posts. Think through the effort that will be needed to truly succeed on each platform and how it aligns with the amount of time your business can invest into social media at the moment.

The potential for repurposing

If your business regularly hosts video workshops you can turn into content, that will help you save on time. You could share those easily on YouTube and pull out highlights from these videos to feature as short-form videos on other platforms like Reels, TikTok, or even clips on LinkedIn.

Or if you’re sharing expertise on LinkedIn: could the longer post be chopped up into a Twitter thread? Before choosing social networks, make sure to think through how you can repurpose content to help make it easier to stay consistent.

Which platforms you’re most familiar with

While the learning curve of a new platform is not insurmountable (and the links to guides we have peppered throughout this article will help!), you’ll be up and running much faster with a familiar platform.

Sticking to platforms you use often will also help with posting consistently, and regularly replying to comments and engaging with followers.

What your customers want

While platform demographics will allow you to create a useful hypothesis about where you’ll find new customers, there’s another way to uncover which social media sites are best for your business: ask them.

It’s advice you’ll often find in our various platform guides. Engaging with customers about which platforms they regularly use will help you meet them where they are – and find others like them.

How your posts are performing

Choosing social platforms is not a one-and-done job – you’ll need to keep a close eye on platform performance to assess whether your digital marketing efforts are worth what you’re getting out.

To drill down on the specific metrics relevant to each platform, we suggest checking out our guides for TikTok, LinkedIn, Twitter, Facebook, and Instagram.

Ultimately, you need to know: is the time and effort you’re putting into your platforms paying off?

Buffer’s analytics features can help you make the call. It’s a powerful partner in analyzing all your content: think custom reports so you can monitor what really matters, plus centralized performance tracking to allow you to keep an eye on all of your social media platforms in one hub.

Another handy feature: Our analytics will examine your data and tell you when, what, and how often to post to make sure the effort you’re putting in matters – definitely worth trying before you pull the plug on a platform.

With all that in mind, you may think you can manage three social media platforms with liberal repurposing. Or perhaps you think you’d rather zero in on one platform for now – whatever feels sustainable is the right call for you and your business.

Whatever your decision, don’t be afraid to experiment. What works for one business might not work for you – and finding the sweet spot for you will almost certainly involve stepping out of your comfort zone and having some fun!

💡Buffer helps you work smarter, not harder, when it comes to managing all your social media accounts. Get access to our scheduling, repurposing, analytics, and more to help your drive sales.

* Data as per 2021 Pew Research Center Social Media Fact Sheet,

** percent of US women/men on the platform

Feature Image Credit: Georgia de Lotz / Unsplash

By Kirsti Lang

Sourced from Buffer

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Facebook, Instagram face Norwegian ban from tracking users for ads

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By Clothilde Goujard

Meta’s social media platforms will be barred from behavioural advertising in August.

Social media giants Facebook and Instagram will soon be temporarily banned in Norway from tracking users online to target them with advertising.

The Norwegian Data Protection Authority ordered U.S. technology firm Meta, the parent company of Facebook and Instagram, to stop showing users in Norway personalized ads based on their online activity and estimated locations. The ban kicks in from August, according to an order obtained exclusively by POLITICO and sent to Meta on July 14.

Meta’s advertising practice on Facebook and Instagram currently involves the “processing of very private and sensitive personal data through highly opaque and intrusive monitoring and profiling operations,” wrote Norway’s Datatilsynet agency.

The ban on so-called behavioural advertising will last three months, starting from August 4. Facebook and Instagram will be able to show people customized ads but only based on information given by users in the “about” section of their profiles.

Meta will face daily fines of 1 million Norwegian Krone (€89,500) if it doesn’t comply with the order.

The temporary ban could be lifted if Meta finds a way to legally process personal data and give users the rights to opt out of targeted advertising based on tracking, the order said.

The restriction comes after the Court of Justice of the European Union on July 4 ruled that Meta was unlawfully collecting people’s data to target them with ads without their explicit consent and based on the firm’s “legitimate interest.”

Meta is also currently under scrutiny from its lead privacy regulator, the Irish Data Protection Commission, over its advertising practices. The Dublin-based authority fined the social media company in January a total of €390 million for infringing Europeans’ privacy. It ordered Meta to find a new legal basis for its business model. The tech company has appealed the decision.

The Irish Data Protection Commission plans on making a decision on Meta’s legal basis for its targeted advertising operations “by no later than mid-August,” said the agency’s Deputy Commissioner and Spokesperson Graham Doyle.

The Irish regulator oversees Meta under the General Data Protection Regulation (GDPR) for the whole of Europe because the tech company has its regional headquarters there. Other European countries such as Norway are able to issue national decisions for a time limit of three months in a “case of urgency” under the GDPR.

“The persistent state of non-compliance following the [Irish] decisions demand[s] immediate action to protect the rights and freedoms of European data subjects,” wrote the Norwegian data agency in its order.

The Norwegian regulator is the first European privacy authority to severely restrict Meta’s data-driven business following the EU’s top court ruling. It said it also plans to request an urgent binding decision from the European Data Protection Board (EDPB) — the region’s network of privacy regulators — to decide on final measures.

The Irish Data Protection Commission said it has consulted with other European authorities and sent them a provisional assessment of Meta’s compliance with the GDPR for targeted advertising following the new court ruling. Authorities have until July 21 to make their submissions to the Irish DPC, Doyle said.

In a response, Matt Pollard, spokesperson for Meta, said: “The debate around legal bases has been ongoing for some time and businesses continue to face a lack of regulatory certainty in this area … We continue to constructively engage with the Irish DPC, our lead regulator in the EU, regarding our compliance with its decision. We will review the Norway DPA’s decision, and there is no immediate impact to our services.”

Feature Image Credit: Kenzo Tribouillard/AFP via Getty Images

By Clothilde Goujard

Sourced from Politico

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7 Best Social Media Platforms for Authors to Boost Readership

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By Ashley Simpson

Authors have a unique need to connect with their audience in the places where they hang out: most notably on social media platforms. This can help grow an author’s audience and boost their engagement and book sales. There are tons of platforms out there that they can use to connect with their target audience. How do they decide which is the best social media for authors?

Instead of reinventing the wheel or trying a little bit of everything, here is what you need to know about the best social media platforms.

Let’s dive right in.

Creating the Right Facebook Page

For many authors, the first and most obvious solution is to choose the social media platform where they engage with most of their friends: Facebook. It’s a flexible platform that allows you to create social media posts that include text, images, or videos.

If your target audience is between the ages of 35 and 44, you’ll want to head straight to Facebook. According to Hootsuite, almost half of all people visit the social media giant multiple times a day.

The question is: what kind of Facebook page should you create?

Perks of Using Your Personal Facebook Page

Some authors want their audience to feel like they can personally connect with them. This is great during the early stages of your author career when you want to really make deep and lasting connections with your audience.

If you don’t mind not having a distinction between your writing business and your personal life, making them the same has benefits: for one, you don’t need to worry about keeping up with multiple pages.

Whatever you post is available not just to family and real-life friends but also to your readers.

Leveraging your personal Facebook profile for your writing career means that your audience will need to “friend” you before they can see your content. This might make things a little tricky as you’ll need to approve each new fan. This is why many people use an author page as part of their social media strategy.

Creating an Author Page

The social network also allows you to create an author page, which is very similar to a business page. Your author page caters to the business of bookselling, allowing you a platform that others can easily access to see upcoming events, details surrounding an upcoming book release, and more.

You can even use it to share book reviews that start rolling in as your audience grows.

Plus, people won’t have to friend you in order to gain access to your page. This makes it much more likely that you will be able to reach your audience without the hands-on method of accepting or denying requests from people that you don’t know in real life.

Utilizing a Facebook Group to Reach a Target Audience

A Facebook group is another way to start leveraging the best social media for authors. You can connect with readers in groups catering to your books’ topic and writing. Authors who can’t find a community or Facebook groups that cater to their niche audience can start their own.

The more engagement you get, the more likely you are to show up in the Facebook algorithm.

This means you’ll be more likely to show up in your audience’s feeds instead of forcing them to come over to your group to view new posts.

Instagram for Photos and Videos

Authors who don’t mind putting themselves in front of the camera will want to consider Meta’s other social media platform: Instagram. Designed for images and videos, you can leverage Instagram as part of a robust social media strategy.

Benefits of a More Visual Platform

This social network allows you to make a more personal connection with your target audience. Take them behind the scenes of your writing process with some of these ideas:

  • Take a photo of your workspace.
  • Publish a picture with a quote from your latest novel.
  • Take a video of your process while you work (similar to a vlog).

With more than 2 billion monthly users on Instagram, adults claim to spend at least a half hour a day on the social media platform. Plus, most users are younger, making this perfect for connecting with those ages 18 to 34.

Tapping into Bookstagram

Bookstagram is a popular offshoot of Instagram, indicating that you have an account dedicated solely to your love of books. To get started on Bookstagram, here are a few ideas that you can leverage as marketing tools:

  • Ask readers to share reviews of your writing skills and books.
  • Host giveaways for items related to your books or copies of your books.
  • Share pictures of what’s on your “to be read” pile.
  • Run a promotion specifically for users on Instagram stores.

All you have to do to tap into a very active audience on Instagram is to tag your posts with the hashtag #bookstagram.

Quickly Build a Twitter Following

With so many platforms, Twitter might not be the obvious first choice. However, it’s a great platform to connect with readers and to keep tabs on the publishing industry as a whole.

According to Pew Research, those who take to Twitter tend to be a younger audience with a higher degree of education. If this aligns with your target audience, you must get used to the fast-paced social media giant.

Perks of Keeping it Short and Sweet

Unlike social platforms like Instagram and Facebook, Twitter is designed to give bite-sized nuggets of information. You won’t need to spend hours writing paragraph after paragraph. Instead, a sentence or two is usually all you can fit into the character limit.

This means that you can post multiple times a day without having to spend hours writing fresh content.

While they have expanded their character limit, many people still prefer to keep it short and sweet, in line with the original intention behind Twitter. The writing world is varied and active on this social media platform, and writers will want to take note.

Twitter Etiquette for Building a Following

This social media for writers is a great option because it has a simple etiquette for growing your following. Namely, it would be best if you follow everyone who follows you. This may clutter up your feed, but it’s the polite thing to do to grow your audience and theirs.

You never know when you’ll find fresh content or a partnership with another author platform where you can share reviews, giveaways, and more for each other.

Booktok to Capture New Readers

Much like Instagram has Bookstagram, TikTok now has Booktok. Popular authors like Colleen Hoover leverage this social network to reach more people in younger audiences, but all authors can make good use of it.

How popular is BookTok, and how is it influencing the role of reading in the lives of adults?

Some sources say that people read up to 50 percent more due to the referrals and recommendations they find on BookTok. This social media strategy inspires your desired audience to pick up a copy of your book today.

Making Video Content for Your Work

Unlike YouTube, which generally has focused more on long-form content (we’ll look at this in a minute), TikTok is primarily short videos that are easily consumed at a glance. You can’t upload any videos that are longer than three minutes.

Many writers are hesitant to put themselves in front of the camera, preferring to hide behind their words on the computer screen. But getting more reviews of your books and putting your face out there for people to get to know you could be worth it.

Ideas for TikTok Posts

Not sure what you would talk about on camera for a BookTok post? Here are a few ideas to get you started:

  • Quick and easy writing tips
  • Background information on your writing process
  • A behind-the-scenes look at your latest novel
  • Reading reviews from other platforms and readers
  • Sharing more about your own reading habits (pass the love along to your favourite authors!)

Goodreads Author Program

Readers often want to know what others say about a book before they’re willing to fork over $10 to $20 for their own copy. One of the most reliable places that they turn to rate and review books is Goodreads.

Readers can show others what they’re reading and what they think of it quickly and easily.

Protect Your Brand by Being Proactive

You don’t necessarily have to register for a Goodreads author account unless you want to maintain some semblance of control over your books. Goodreads is owned by Amazon, meaning that all books available on Amazon should also be found on Goodreads.

This is also a great place to advertise specifically to people looking for new books to read. It’s a great investment in your books instead of Facebook ads spread out to people who may or may not have been in the market for a new read.

YouTube

YouTube is also a form of social media, but it’s often overlooked even though it could be one of the best social media for authors.

You can earn money for advertisements featured on your channel when you reach certain requirements for their YouTube Partner Program by hitting a certain number of hours watched (4,000) and a base number of subscribers (1,000).

Ideas for Long-Form Videos for Authors

Once you get comfortable being on the other side of the camera, you’ll find tons of ideas for video content. Here are a few creative ideas to get you started:

  • Writing tips for aspiring writers or self-published authors
  • Interviews with other writers in your genre
  • A day-in-the-life vlog that shows your writing process
  • Story highlights that encourage people to read your whole novel
  • Reviews of books that you loved and hated (and why!)
  • Affiliate marketing for tools and software that you use in your writing world

Pinterest

Last but not least, you might find it helpful to post regularly on Pinterest. Most people who use the platform are not authors, but using this visual search engine to create a following around your books can be helpful.

You can use Pinterest to post pictures of things that inspire you or things that influence your books. The best part is that most people aren’t looking for engagement from you in Pinterest in the same way that they might come to accept it from other social media for writers. Users rarely leave comments that warrant a reply from you directly.

Sharing Ideas Rather than Personal Images

If you hate putting your face on your work, you might want to consider Pinterest, as you can share visual ideas rather than personal images. For example, you could create a board based on the visuals that you use to create settings and characters for your book.

This gives people a behind-the-scenes look at your process without needing to attach your image to it — unless you want to!

Pinterest for Fiction vs. Nonfiction

Depending on what kind of author you are, you can approach Pinterest users in several different ways. Fiction writers might use social media platforms to post the images that inspire them or even the tools they use to keep their writing on the rails.

You can even use it to keep track of publications that you have all around the web if you happen to be a freelance writer as well as an author.

You can do something similar with non-fiction works. Post articles and research that you found interesting and influenced your writing process.

Final Thoughts: What is the Best Social Media for Authors?

The truth is that there is no one-size-fits-all solution when it comes to the best social media for authors. Instead, the most important thing is to select a platform you can keep up with and regularly engage with your audience here.

Select one or two of these social media platforms and go all in with them, engaging with your audience and posting content. Experiment to see which platforms work best for your writing career!

By Ashley Simpson

Ashley is an experienced freelance writer with an enthusiasm for finding creative ways to earn money online. She uses her passion for words to share what she has learned with the world.

She spends most of her time blogging for a multitude of websites and consuming everything she can get her hands on in relation to personal finance and side hustles.

Sourced from Niche Pursuits

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Five Tips To Make Your Business Stand Out

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By Brittany Bettini

Building a successful business requires a lot of hard work, dedication and strategic planning. One of the most important aspects to focus on is marketing and branding your business so it stands out in the marketplace. Creating an effective brand strategy is essential for building long-term relationships with customers, increasing customer loyalty and ensuring your business’ longevity.

1. Create an effective branding strategy.

The first step to creating a successful brand strategy is to develop a unique and recognizable brand identity. Make sure your brand identity conveys the values and mission of your company in a memorable way. This will help to differentiate you from competitors and create a lasting impression on potential customers.

The more memorable and identifiable your brand identity is, the more likely customers will be able to recall it easily when they need a product or service. You can achieve this by creating a logo, color scheme and slogan that are unique to your business and will help you stand out from the crowd.

2. Develop relationships with reporters.

The second step is to build relationships with reporters so that you have more of an opportunity for them to cover your business in the media. Reach out to local reporters, editors and media outlets to establish these relationships.

This step could also be done through networking, attending press events and conferences, or even offering interviews to reporters. When you have established relationships with media outlets, you may have a better chance to generate more attention for your brand.

3. Utilize social media platforms.

Social media can be used as a powerful tool when it comes to promoting your business. Use social media platforms such as Twitter, Facebook and Instagram to make announcements about your new products or services, provide updates on special offers, discuss customer feedback and more. This can help you to reach a larger audience quickly and engage with potential customers in a meaningful way.

4. Leverage influencers.

Leveraging influencers is another great way to spread the word about your brand and help you reach new audiences. This can be done through collaborations, content sharing or sponsored posts that feature your products and services. When working with influencers, keep these tips in mind.

• Research: It’s important to research the influencers you are thinking of working with in order to determine if they would be a good fit for your brand. Look at their followers, content and engagement rate to make sure that their audience is relevant to your target market.

• Establish a relationship: Don’t just jump into a working relationship with an influencer without establishing a good rapport. Connect with them on social media and build relationships so that you can get to know each other before deciding to partner up.

• Set clear expectations: Make sure that both parties are on the same page regarding expectations and rules. This includes payment terms, deadlines, content requirements, etc.

• Offer incentives: Influencers want to work with brands that value their time and offer proper compensation for their services. Consider offering incentives such as discounts or exclusive offers to entice influencers to collaborate with you.

5. Participate in local events.

Finally, participating in local events is another great way to market and promote your business. You can also attend events such as trade shows and conferences to showcase your brand and services. Additionally, hosting your own events in your local area can also help to build relationships with customers and give them a chance to interact with your brand in a positive way.

In conclusion, creating an effective brand strategy is crucial for the success of any business. By developing a unique and recognizable brand identity, building relationships with reporters, using social media to promote your business, leveraging influencers and participating in local events, you can ensure that your brand stands out from the competition and is remembered by customers. With a comprehensive strategy in place, you will be well on your way to growing a successful business and long-term customer loyalty.

Feature Image Credit: Getty

By Brittany Bettini

Brittany Bettini is the Founder of Bettini Enterprises Inc. Read Brittany Bettini’s full executive profile here.

Sourced from Forbes

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Discovery and attribution: what’s driving Instagram’s new QR code push?

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By Chris Sutcliffe

Instagram, like all social media platforms, is investing heavily in its e-commerce capabilities. But while its ambitions are forward-facing, it is also looking backward at an underappreciated marketing tool to supercharge those ambitions – the QR code.

The QR code is having a renaissance. Once mostly seen in out-of-home (OOH) grassroots campaigns, the value of the code has skyrocketed as marketers grew to understand its wider implications for attribution and analytics purposes.

Instagram, finding itself on the back foot for e-commerce compared to platforms such as TikTok and Snapchat, is now quietly rolling out a new QR-based feature for all users. Following a limited trial of the tool, as noted by Alessandro Paluzzi, the platform is allowing its wider user base to share links to Reels and posts through the generation of a QR code.

A Meta representative told Techcrunch: “To make it easier for people and businesses to share specific content, we recently launched the ability to create QR codes for profiles, tags, locations, reels and more.”

It is another lease of life for the QR code. In 2015, Snapchat experimented with launching QR-based Snapcodes, allowing users to easily follow their friends. TikTok similarly launched its own visually-distinct QR code to allow users to share their own profiles.

The tool has also previously seen use in marketing in print titles. South Africa’s Associated Media – which publishes the regional editions of Cosmopolitan among others – saw positive results from printing QR codes next to products in its print magazines. That allowed its brand partners to track the purchase funnel from an analogue product to a digital one with much greater specificity than would otherwise have been possible.

At the time, Associated Media’s chief exec Julia Raphaely said: “We started with a QR code because, in South Africa, that is the payment gateway that’s very well recognized. We partnered with a QR code technology that was powered by a bank, and we started testing it.”

In the rest of the world, however, the QR code was seen mostly as a tool that had never lived up to its potential. Now, though, audiences have greater familiarity with codes for information-sharing and linking out. In its most recent Marvel series, for instance, Disney has included QR codes within TV shows that take users to bonus content.

A social strategy

Now, however, the QR code has come roaring back to the fore as a viable marketing tool. On social platforms, as in print, the codes are being used to open the purchase funnel for consumers – and to deliver greater measurement options for advertisers.

Jordan Lukeš, communications director at Emplifi, explains: “QR codes offer a wealth of opportunity for brands in terms of social-forward marketing. We know that influencer marketing is a huge hit with younger consumers especially. Just imagine how this could enhance the shopping experience – you could have QR codes connecting product info to posts where an influencer is wearing the item, or even include QR codes on physical clothing racks in stores.

“Not only does this create a phygital experience for the shopper, but it offers a new way for brands to drive and monitor their engagement in a way that can be traced all the way down to the bottom line.”

The codes would also aid with one of Instagram’s perennial issues – that of discovery. While more consumers are using platforms such as TikTok and Pinterest to seek out and discover recommendations, thus opening the purchase funnel for brand partners, Instagram has struggled to match their capabilities. This integration of QR code allows its creators to share their posts off-platform, which could help ameliorate that problem.

Beyond that, the key benefit for Instagram is one of attribution. The QR code allows for more direct and demonstrable measures of efficacy when it comes to linking through to advertising partners’ products.

Media Bounty’s Max Harris and Ali Moloney explain: “For advertisers, this trend has provided the added benefit of gathering audience data for future marketing purposes. For example, QR codes can store digital information such as when, where and how often you scan a code, which typically leads to an app or a website that then tracks your personal information. Therefore, the rise of the QR code follows the agreement between platforms and users as we exchange our data for access and convenience.”

The QR code was a victim of Amara’s Law, and its early use cases were arguably too early to take advantage of the rise of the smartphone camera and social media. With Instagram and the other major social platforms making huge strides toward developing their e-commerce operations, however, the QR code has again found its place in the marketer’s arsenal.

 

 

By Chris Sutcliffe

Sourced from The Drum

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Social Media Has Become Saturated With Ads. How Did We Get Here?

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Sourced from NEWSY

Social media platforms are making much of their revenue off of advertising. So is there anything you can do to avoid seeing these ads?

If you go on social media these days, the second you get to scrolling you’re bombarded with ads. Then when you go to another site, you see the same ones.

Survey Monkey found that even though ads perform well on social platforms — with nearly half of social media users buying something from those ads — 74% of people think there are just too many.

But, that wasn’t always the case.

The first digital ad was an AT&T banner on hotwired.com, now known as Wired, which made its debut in 1994. For over four months, a whopping 44% of people clicked on it, which is definitely not something we’d see today. It was part of AT&T’s larger “You Will” campaign.

It featured futuristic commercials, where people were doing things like using a GPS or video calling, and their predictions actually came true.

It was something that hadn’t been seen before. People were even sharing the link to the ad with friends.

Facebook, now Meta, got its start in 2004, but it didn’t make its first ad deal until 2006 in a partnership with JP Morgan Chase to advertise credit cards. YouTube soon followed, launching ads on their platform in 2007. They first used transparent ads that covered the bottom of the video.

In 2010, Twitter introduced ads. By then, it was already a lot more common to see ads on social media. Instagram and Pinterest would do the same in 2013 and Snapchat in 2014.

Today, digital ads are nearly impossible to avoid.

According to a 2020 study, Facebook and Instagram show more ads on average than any other major social media platform.

For both apps, more than 20% of the posts users see on their feed each time are ads. For Instagram, that roughly breaks down to an ad every four posts or so.

So, is there anything you can do to stop seeing this influx of ads every time you open up your social media?

Reporting them is definitely not the way to go — one study found users who report ads see about 5% more ads than users who don’t.

But cutting down on some of the time you spend on these apps could help a bit. Instagram actually shows more ads to people who spend more time on their app.

Unfortunately, you can’t just turn them off; a lot of these social media sites rely on ad dollars to keep their business running.

In 2020, 97% of Facebook’s global revenue came from advertising.

A lot of companies prefer advertising on these platforms because it’s cheaper, and it works for them.

In a recent report, market research company Million Insights found the global social media advertising market was valued at $103 billion in 2020 and is expected to see an annual growth rate of 12.4% between 2021 and 2028.

Sourced from NEWSY

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