Mediastreet
Tag

Social Media

Browsing
In News

The Metaverse Is the Future of Business. Here’s How to Plan for It.

No Comments

By

Businesses will soon need professionals whose job is to create a presence and potentially build with Web3 technologies and concepts in the metaverse — and there’s plenty that businesses can do now to prepare for that.

Twelve years ago, companies didn’t hire social media talent — they didn’t think they needed it. But now? Businesses need social media directors and entire social media teams. The same is true for playing in the metaverse.

It is my belief that within the next three to five years, a minimum of 30% of business is going to come from a blend of metaverse experiences and implementations of Web3 technologies (e.g. artificial intelligence, virtual reality and nonfungible tokens, or NFTs). It is essential for creative agencies (e.g. advertising agencies, marketing agencies, etc.) to prepare how they will play a role in the metaverse now so their customers will be able to find them.

The big three

The first step in preparing for the metaverse is for creative agencies to decide which of the three roles they will play — either the expert experimenter, the contributor or the activator. Making this decision now will help companies get ready for when their customers arrive in the metaverse, and it’s only a matter of time before they do.

  • Expert experimenters. These are businesses that have an understanding of the metaverse already. To find out whether they are in this group, business leaders can ask themselves if their business strives to be the deep subject matter expert on all things in the digital universe, or whether it’s an early adopter at the vanguard of new technologies. In that case, they need to understand the technologies involved within the metaverse and how Web3 is speeding up evolutions and revolutions.
  • Contributors. These are businesses that are still in their infancy in terms of embracing this new wave of technology and deep subject matter expertise is not required. Creative agencies in this group can introduce their client partner brands to the metaverse and converge their physical and digital presence in a way that is profitable and meets customer needs.
  • Activators. This last group is made of businesses that focus on seeking ways to offer holistic experiences for businesses and audiences to have within the metaverse. Businesses in this group are like a hybrid between the expert experimenters and the contributors.

Nevertheless, whether you know a little or a lot about Web3, you can’t afford to be left out completely; defining your role is an essential first step in preparing for the integration of the metaverse. People are investing in the metaverse heavily. It’s expected to reach $5 trillion in value by 2030, and this number is exponentially growing each and every month.

Next steps

After leadership at creative agencies decide which role they want to play, they need to develop a strategy and strengthen their online presence. To do this, they will want to hire people whose job it is to prepare the company to implement itself into the metaverse, in whichever role the company has chosen to take. Doing this will help them strengthen their brand identity — and thus, brand loyalty — before the metaverse fully arrives (and it’s coming sooner than we think).

Additionally, leaders and creatives should focus on user experience. What kind of experience do they want their customers to have with their business in the metaverse? This is essential for brands getting established in the metaverse because if they can think one or two steps ahead of what their customers will want when they emerge into the metaverse, brands will be there waiting, ready to give customers what they’re looking for.

Finally, it’s critical for creative agency leaders to remain adaptable as they learn more about the metaverse while it’s still unfolding. Staying adaptable and remaining at-the-ready for change will help agencies stay ahead and prepared to meet customers when they find them in the metaverse.

The importance of Web3

Even if your agency isn’t embracing extended reality and other metaverse projects, experiences and communities quite yet, many of your client partners’ customers are. And arguably, meeting customers where they are is the single most important piece to building brands and businesses that grow and transform.

The metaverse isn’t just a probability — it’s inevitable. Throughout the evolution of the internet, waves of advancement emerged because of technological advancement. The internet went from simply being a new technology to sharing the world of information through web browsers to developing social media. Underneath all that were advancements in the programming language, faster internet speeds and, of course, the smartphone.

Now, we are in a new wave: the wave of augmented reality (AR), VR and mixed-reality experiences with the technologies to make them work even more soundly and profoundly. If you haven’t begun exploring immersive platforms and how you can approach conversations and tactics related to the metaverse with your client partners, the time has come.

The natural progression

If trends in technology really do repeat history, then it won’t be long before hanging out in the metaverse becomes more mainstream. We must watch where people go. An immersive virtual world in which customers socialize, shop, relax, work and play isn’t so far-fetched anymore.

Given there was a time when people thought the idea of online dating, smartphones, social media and real human connection online was scary and too futuristic, it makes sense that agencies might be facing those same fears about the metaverse. The popular movie Her may have seemed sad and dystopian, but there were some interesting predictive themes being provoked in that film. Concepts like love, connection, relationships, identity and community will evolve as they always have over time.

However, knowing what we know now, we understand that embracing new technologies is far better than avoiding them. And for creative agencies, it’s much more profitable. The metaverse is becoming so much more than a buzzword, and the reality is that advertisers and marketers will be doing business in a virtual world at an exponential rate as seamlessly as they advertise on social media — and very soon. Blending our real and virtual lives has already begun, and the sooner you get on board, develop a point of view and experiment, the better.

By

Sourced from Entrepreneur

Read More
By
In News

Instagram is about to cram even more ads into your feed

No Comments

By

If you thought there’s no corner on Instagram without ads, you’re wrong, my good friend. Meta can always make room for more, and that’s exactly what it’s about to do.

As the company is struggling with a major financial loss, it needs a way to generate more revenue. So, Instagram is about to get even more ads, and they’re going to be everywhere.

There are already ads on your Feed, in Reels, in Stories… So is there even a place where there can be more of them? Meta found the way, so they will now be on in your Explore feed, and a feed of posts you see when you click on someone’s profile. Brands can already post ads to the Explore feed, and the profile feed ads are still in the testing phase. “As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators,” Meta writes.

But wait, there’s more. Instagram now also has AI-powered multi-advertiser ads. In other words, Instagram’s algorithm will pay attention when you engage with an ad. And then, it will deliver ads underneath that it thinks may interest you.

In the announcement, Meta writes that new ad placements and formats are there “to help businesses tell their story and reach new customers.” So kind of them, right? As a mere Instagram user and creator, I feel like both my work and the work of the people I follow are drowning in ads and branded content. I think it’s only a matter of time before we find an alternative for showcasing and selling our artwork.

[via Engadget]

By

Dunja Djudjic is a writer and photographer from Novi Sad, Serbia. You can see her work on Flickr, Behance and her Facebook page.

Sourced from www.diyphotography.net

Read More
By
In News

How Do People Find Your Blog? With Tips to Keep Them Coming Back

No Comments

By Steve Allen

Can you imagine starting a blog and having no one read your articles?

Maybe you’ve already written some, but you’re unsure how people will find them.

In this post, I’ll show you all the places people can find your blog and what you can do to improve your blog’s exposure.

You’ll learn:

  • How to get seen on social media including YouTube and LinkedIn
  • Increase your visibility on search engines like Google
  • Get more traffic from other blogs
  • Get visitors from forums and Q&A sites like Reddit and Quora

The best part?

You’ll know exactly how people can find your blog AND how to keep them coming back, convince them to join your email list, and transform them into loyal followers.

Let’s dive right in.

How Do People Find Your Blog on Google?

People will find your blog on Google in two ways:

  1. Organic results
  2. Paid results

Paid results are shown at the top of the page, like this:

And organic results show below:

To get your blog to show up under a paid search result, you’ll need to join the Google Ads platform.

It works by listing keywords you want your blog to show up for and paying Google each time someone clicks on your ad.

The cost of clicks will depend on your niche and the competition of the keywords you choose.

On average, ads get clicked 19% of the time compared to the rest of the page.

Organic Results

If you want Google to display your blog posts in the organic search results, then you need to optimise your blog for Search Engine Optimization (SEO).

Organic results are free, but will take longer to show up.

To get the most organic blog traffic, you’ll want to show up in position one.

Here’s a breakdown of how many people click through the organic search results:

And here’s how you do it.

  • Then make sure you include your keyword in article titles and throughout the post.
  • For best results, publish as much content as you can around the same topic.

This will build up topical relevance for your entire blog and help you rank more of your articles higher in Google.

Another way to optimize your blog to increase your rankings is to get backlinks from other bloggers (more on this later).

How Do People Find Your Blog on Facebook?

There are four places people will see links to your blog on Facebook. They are:

  • Pages
  • Groups
  • Ads
  • Search

Facebook Ads

Like Google, Facebook ads are a great way to get your blog seen and result in more traffic.

You’ll need a page and an Ads Manager account to post ads:

An ad with the goal of sending people to your blog will cost money each time someone clicks on the URL.

Again, the costs will vary depending on a multitude of factors, but you are in complete control by setting a daily budget.

Facebook Search

Another way people can find your blog on Facebook is through the search feature.

If someone is searching for a topic relevant to a blog post you have shared on your Facebook page, they can be shown in the results.

Like this one here about growing tomatoes:

The more Facebook posts you share on your page and the more you optimize the post with the relevant keywords, eye-catching images, and engaging copy, the more traffic you’ll get from Facebook search.

Facebook Pages

Facebook pages are another excellent way to help people find your blog, build a social media following on Facebook, and drive more traffic.

Once you have a Facebook page, follow these tips to grow your engagement and drive tons of traffic to your site.

  • Post high-quality posts that grab your followers’ attention. The more engagement, the better.
  • Video has been on the rise in recent years, so why not turn your blog posts into videos and share those on your feed?
  • Recycle your best-performing posts.
  • You can also boost posts with an ad to kick-start your engagement.

Facebook Groups

Facebook groups are great for building a loyal community on Facebook and getting your blog seen by more people.

The best way to grow your reach in a Facebook group is to share a ton of value without always posting links to your blog. This will get the conversation going with other members and they will soon start promoting your stuff for you.

Then every so often, let them know about new articles to get more eyes on your blog.

Learn more about how to start a thriving Facebook group here.

How Do People Find Your Blog on YouTube?

There are quite a few ways people can discover your blog on YouTube.Here are the most effective places to link to your blog content:

  • In the video description:
  • Links in video cards:
  • In a pinned comment:
  • The end screen (you can place YouTube videos and other links here):
  • Your channel profile banner:
  • Your channel about page:

It’s a good idea to add a link to your blog and specific articles in these areas whenever you have the opportunity.

Then, you can focus on posting videos on your channel and using the YouTube algorithm in your favor to grow your engagement and reach.

Here are some ways to get the algorithm on your side to grow your channel:

Check Other Content to See What’s Already Performing Well

This helps your videos show up in the suggested sidebar when people watch videos similar to yours.

To find out what’s already performed well, go to a similar channel to yours and look at their videos with the most views.

Then open up a few of them and see which videos show up in the suggested section.

Creating videos like the ones suggested will help your own videos show up there.

Optimize Every Video

To increase the chance of your videos showing in search results, optimize your videos.

You can do that by talking about topics that people are searching for, including the keyword in the title, and saying the keyword and related terms in the video itself.

Also, make sure you add relevant keywords to the tags box under the advanced option of every video.

Niche Website Management

Keep People Engaged Throughout the Video

This is possibly the most effective way to grow your channel quickly because YouTube wants people to stay on the platform for as long as possible.

You can do this by starting your video with a pattern interrupt, a Neuro Linguistic Programming (NLP) technique that shifts a person out of their current state and helps them focus on what you’re saying.

Tell the viewer exactly what they’ll learn in the video early on and give them an incentive to stick around to the end.

That could be a gift you want to offer them or something insightful they will find interesting.

How Do People Find Your Blog on TikTok?

Did you know people can find your blog through your TikTok account?

It’s true.

Unfortunately, the only place you can put a link to your blog is in your bio. Not only that, but you need a business account and 1,000 followers.

There is another way to create a clickable link though, which is covered in another article called How to Add a Website To Your TikTok.

To get your first 1,000 followers so you can add a link in your bio and help people find your blog, you’ll need to post high-quality posts frequently.

Check out How to Make a Viral Video on TikTok to learn how to grow your following.

How Do People Find Your Blog on Pinterest?

There are just two places to link to your blog on Pinterest.

Standard Pins:

And your profile page:

But how do people find your blog when using Pinterest?

Like all social networks, the Pinterest algorithm determines the best content to show its users.

If you want to increase blog traffic with Pinterest, then you can improve your reach by optimizing your Pins and posting regularly.

To add your blog URL to your profile, edit your profile and enter it under the website option.

Then, linking to a blog post happens automatically when you or someone else shares your content on Pinterest.

Alternatively, you can include your blog post link when creating Pinterest Pins manually.

How Do People Find Your Blog on Twitter?

On Twitter, people can find your blog through the Tweets you post and from the link on your profile page.

Your profile:

In a Tweet:

It’s important to remember that people who use Twitter or any social network will need to grow their following to help people find their blog more frequently.

To grow your following on Twitter, follow other bloggers or influencers who are in your niche and comment on their posts with valuable insights.

The people who follow these accounts will soon start following you and find your blog that way.

People can also find your blog posts when searching for topics on Twitter.

The more you post relevant content that is well optimized, the more you’ll show up in the results.

How Do People Find Your Blog on LinkedIn?

LinkedIn is the social media site for B2B professionals and business owners.

You can send traffic to your blog by placing a link on your profile page and in posts you share.

Also, make sure you create a company page for your blog because you can add a link here as well.

Then, you’ll need to grow your reach and engagement by posting content on the platform.

You can do this from your personal and company profiles. Provide original content that your connections will find useful and you’ll generate a steady flow of blog traffic.

How Do People Find Your Blog on Forums and Q&A Sites?

Want to get more traffic with Reddit or Quora?

These are also great sites where people can find your blog.

Reddit is like a modern day forum where people can discuss almost every topic under the sun.

You can create an account, add your blog URL in your bio, and join subreddits in your niche. Then share things that the users will appreciate. Some people can get thousands of visitors using Reddit.

Quora is a question-and-answer site that has become extremely popular in recent years. Instead of people having discussions on Quora, users ask questions, and bloggers, experts, and thought leaders answer them.

You can be one of those people who answer questions, sharing your perspective on topics related to your blog.

Then add a link to blog posts you’ve published that expand on the topics.

How Do People Find Your Blog Through Other Blogs?

So far, we’ve looked at all the ways people can find your blog through social media and Google search results.

But how do you get a steady flow of traffic from other blogs?

There are several ways to increase your visibility and traffic through blog marketing.

Blog marketing involves getting other bloggers to link to your content. When their readers see a link to your article, they will click through to your blog.

Here’s how you can do it.

Other Bloggers Linking to Your Content Organically

This is the most organic way to get consistent traffic from other bloggers.

The best way to accomplish this is to focus on creating quality content on your own blog.

Then, link to other bloggers’ blog posts and reach out to them, letting them know you linked to them. Some will soon return the favor and link back to your blog.

Guest Post

Another way to get links from other blogs to your blog is through guest posting.

This is where you create an article for another blogger in your niche for a link back to your blog.

Podcasts and Interviews

A little known strategy for getting links back to your blog is by being a guest on another blogger’s podcast.

They will usually link to your website, which can help grow your blog readership.

How to Get People to Read Your Blog Posts?

You can ask people to read your blog in direct ways without being pushy. The key is to write influential words that develop trust and motivate people to take action.

Here are three tips for getting people to notice your blog and read your content.

1. Focus on Great Content with Tons of Value

Learn how to create blog content and develop a consistent publishing strategy.

Make your articles as valuable as possible so your audience will read for longer and want to join your email list.

2. Hook Them with Your Titles

No matter where people see a link to your blog, you’ll need to grab their attention. To do that, use catchy headlines on social media and in email subject lines. Also, optimize your SEO titles to get more traffic from Google search results.

3. Ask Them with a Call to Action

Most people are busy and easily distracted, that’s why it’s important to prompt them to take action at every opportunity including in your social media posts, in your bios, in your blog post introductions, and in your emails.

People have doubts and need motivation to take action, so tell them what you want them to do. They will appreciate the confidence in you and see you as a leader they can trust.

Conclusion

How do people find your blog? Well, this post provided you with tons of ways – through social media, Google search results, and even places like Reddit.

Ideally, because you want people to find your blog, the most effective way to get seen in the long run is by publishing quality articles and increasing organic traffic.

Then you can focus on other means of traffic when search traffic is steady.

 

 

By Steve Allen

Sourced from Niche Pursuits

Read More
By
In News

Social Media for business: STILL a tale of two extremes?

No Comments

By Dom Hawes

While some businesses seem to find social media a doddle, others struggle. Many consumer businesses have found that social media allows a very personal kind of brand experience that is more effective, lower cost and more human than the dreaded call centres that social service centres replaced. But, many business-to-business organisations don’t love social media. They avoid it hoping it isn’t relevant to them. Wrong.

Lauren Irwin argued on this site that business do really need social media. She made that argument during the pandemic. That’s over two years ago, yet here we still are.

During the pandemic and immediately afterwards, we tracked tens of thousands of business’s search activity online. We were seeking to identify the most searched subjects related to marketing. Our premise was that – as an integrated marketing group – people searching for information probably had an itch that we could help scratch.

Most searched social media terms by marketers

More effective use of social media was a top five enquiry month after month. The most searched topics were;

  • social media advertising
  • social strategy
  • content
  • social influencers

It struck me as odd that while businesses were searching tactical issues like advertising, content and influencers, many hadn’t got to grip with the two most fundamental building blocks of social media: social service (including social listening) and social selling.

So… I took to social media to find out why. In this case, I chose LinkedIn as my platform as it seemed the best to elicit strong B2B responses and I posted a slightly provocative post about social being a cess pit of an echo chamber. The post performed so well, I invited the best commenters onto one of my podcast, Marketing Trek. One guest in particular fascinated me so I turned his story into a bonus edition.

Social media is an essential service and sales channel

I’ve pasted a player for both the main episode and the bonus below, but you can find the pod on all good platforms too. In the intro, I think I said something like “From a business perspective, social media offers many opportunities”. That might be the understatement of the century?

Social is an essential service and sales channel for every business. If you’re not already embracing it, you’re not seizing an opportunity that’s staring you in the face.

Jeff Watt, MD of city-based communications consultancy Greentarget agrees. “B2B have been slower than perhaps their consumer facing peers to respond to and manage and engage with channels like that.” He said, referring to social channels. “But there are lots of examples that we have seen more recently where reputational damage appears very, very quickly. It spreads very quickly on social media channels”, he added.

And there’s the rub. If you’re not already in it, how are you going to handle things when crisis hits? And who’s going to handle it?

Who guards your brand reputation?

Andy Sutherden is a seasoned marketer and communicator who was on the London 2012 bid and organising team and has worked for giant global brands all his life. He spoke to me about social media and reputation particularly around who is responsible for a business’s reputation on social.

“Communications and reputation should always sits at the board table”, he explained. “It strikes me that when I’m asked about the importance of enhancing a reputation, the [emergency] blue [rescue] light arrives when reputation has been damaged, or it’s in tatters and you’re there to fix it. I’d much rather be an expert that elevates the importance of getting and keeping a good reputation rather than waiting for something horrible to go wrong, then trying to fix it.”

So maybe now, almost two decades after social changed everything it’s time to look in the mirror and ask “are we really doing everything we can to extract value from social?

Episode 13: Into the Echo Chamber

Also available on Spotify and Apple Podcasts

Episode 13 BONUS: Alex’s Story

Also available on Spotify and Apple Podcasts

By Dom Hawes

Sourced from State of Digital

Read More
By
In News

11 Tips Companies Can Use To Distribute Content For Consumers

No Comments

Sourced from Forbes

Companies can use a variety of platforms to distribute their content including social media, email and blogs. However, there are times where a certain method is seen as the best way to put out content and keep the consumers happy. Making content accessible the way consumers want it is a way to retain those consumers and adopt a loyal fanbase.

Companies are always looking for new and better ways to do so. Here, 11 Forbes Communications Council members share what they deem as the best way to distribute content and why.

1. Think Of The Consumer’s Preference

The best way to distribute content is to start with the consumer’s preference—not the content. As AI improves, companies and media outlets are using data and communication provided by consumers to choose the best channel for communication. Pushing content pushes consumers away. – Rob Wyse, Robert Wyse

2. Cater To The Audience

To have a successful distribution, we need to research the audience, create multiple audience segments, develop a content strategy for each audience and choose the right platform where they are active most. My favourite channel is video marketing via YouTube or social media to distribute content. Based on the data, video content has the highest impact on achieving business goals. – Yasaman Javadi

3. Team Up With Media Outlets

As a former journalist, earned content through respectable media outlets does much of the heavy lifting to reach target customers. Done right, customers are not bothered to vet the credibility of brand claims. Once the editorial channel is populated, the licensing and distribution is fair game for other channels. This approach is low cost, high impact but requires time and a solid hook. – Cheryl Goodman, Technology

4. Make Content Across All Platforms

Making content available across many formats and platforms is key to a distribution strategy. Consumers can begin their journey with short form content to build awareness, while long form content drives deeper engagement over time. Overall, all formats have a mutually beneficial role to play by providing content viewers with various options depending on their preferred consumption choices. – Victor Potrel, TheSoul Publishing

5. Find Out Where Consumers Get Content

Everything starts with your audience and figuring out where they consume content. Then, when you know the content platforms they are engaging with, you can design your content effectively by using those platform strengths while still effectively communicating the content you want your target consumers to consume. – Mark Sutherland, Missouri Partnership

6. Use An Opt-In Newsletter

Nothing beats an excellent opt-in newsletter for content distribution. It allows people to get fresh content that they can read, listen to or watch on their own time. It allows the brand to add commentary, outside sources, recommended articles, humor and insights in a snackable size that’s easy to consume and share. – Leslie Poston, Austin Data Labs

7. Make A Podcast

Starting with a podcast is a great way to reach customers because a long form audio or video conversation is easy to repurpose into blogs, video micro clips, social media graphics, email content and more. Plus, podcast guests offer co-promotional opportunities that reach consumers outside your network as well. Podcasts may take longer to build up and establish than other content, but it’s worth it. – Robert Neely, Lima One Capital

8. Use Multiple Channels

Different distribution channels and different content styles will appeal to different consumer target groups. Smart brands are creating highly personalized, visual and relevant content across multiple channels to engage with consumers at the right time, wherever they appreciate being contacted. Depending on the target group this may be direct mail, social media, WhatsApp or others. – Rafael Schwarz, TERRITORY Influence (a Bertelsmann group company)

9. Utilize Your Email

Of all of the tools in your marketing toolbox, email is one of the most useful. Not only can you create curated, segmented lists, but you can also glean valuable intel through analytics on the back end with open rates and click through rates, helping you define the messages that best resonate with your target customers. – Melea McRae, Crux KC

10. Layer The Content You’re Making

You spent a lot of time developing great content, so don’t limit it to just one channel. Layer your content so consumers can access it their way and on their time. Put it out on social media, include it in an email campaign and host it on your blog. Whenever possible, include a strong visual element like an infographic to increase both readership and retention. – Esther Bonardi, Yardi Systems

11. Be Original

The best way to distribute content to consumers is to do it in an organic way. Think of ways you can get your marketing content seen without shoving it down clients’ throats. Usually collaborating with influencers or utilizing social media ads are great ways to do this. Also concentrate on building your own social media presence. – Christian Anderson, Lost Boy Entertainment Company

Sourced from Forbes

Read More
By
In News

Good marketing needs a good story: Creators on effective branding

No Comments

Sourced from YOURSTORY

The highlight of various panel discussions that took place at Brand Residency 2022 was that startups need good marketing with a strong story to stand out.

We live in an age of data and information abundance. There’s not a single industry that will not benefit from the use of data, so much that it is as integral to a business as oil is for an economy. And then there are social media platforms such as Facebook, Instagram, YouTube and Twitter, which are treasure troves for brands building an online presence as they help create awareness. So, the tools and resources are in place and good marketing is all about using them smartly, putting the consumers at the forefront.

This was the common thread of thought at Brand Residency 2022, an initiative of YourStory’s Brands of New India, where marketing executives and content creators threw light on what goes behind marketing a brand effectively. For direct-to-consumer (D2C) startups, good marketing means good business, because consumers tend to relate better to smart advertising and catchy jingles, backed by a good story. Ultimately, a good story is what will sell.

One size doesn’t fit all

Ayush Wadhwa, Founder and Creative Director, Owled Media, said the biggest mistake brands make is adopting the ‘one-size-fits-all’ approach. Especially on social media, several brands tend to post one video across platforms. “Short videos on Reels do better on Instagram while longer narratives perform better on YouTube. Brands need to understand their target group’s needs,” said Ayush, on the second day of Brand Residency 2022.

He also explained why advertising needs to be personalised. “Brands make the mistake of using the same messaging across all kinds of advertisements. It’s important for new-age brands to have the right message on different platforms and for each touch point,” he noted.

Ayush Wadhwa

Ayush Wadhwa, Founder, Owled Media

Manish Pandey, a brand consultant and a content creator, shares a similar sentiment. He spoke about how content creators are fuelling the growth of startups, which is why influencer marketing is a top marketing choice for startups. He said brand building is as important for creators as it is for startups. “Take Ranveer Allahbadia (BeerBiceps) for example. He started with fitness videos on YouTube and now runs his own talk show with guests like actor Shahid Kapoor and spiritual leader Sadhguru. There has to be give and take of knowledge through your content,” he said.

Neel Gogia, Co-founder, IPlix media, said, “Every brand has a different purpose. Every platform has a different purpose. We decode influencers and brands on various platforms based on the need and category required.”

Creating a narrative

Prafull Billore, Founder, MBA Chai wala, elaborated the importance of sharing the brand’s story with the customers. Speaking from first-hand experience, Prafull noted that the audience connected better with the brand when they heard personal stories. “Share stories of your entrepreneurial journey with the world. You will be surprised to see how everyone loves passionate storytelling,” he advised young founders.

Prafull Billore of MBA Chai Wala

Prafull Billore, Founder, MBA Chai Wala

He also emphasised the importance of building a consistent network. “Entrepreneurs must remain in touch with old friends and acquaintances. This will not only help strengthen your network but will also show that the brand is true to its roots,” he said.

Anubhav Dubey, Founder, Chai Sutta Bar, said, “It’s the story that connects more with users when someone starts a new business.”

Consumer-focused and personalised marketing is the way to go. This is the secret sauce to building a successful D2C brand.

Edited by Swetha Kannan

Sourced from YOURSTORY

Read More
By
In News

How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

No Comments

By

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

The concept of branding has almost always referred to a business name and logo. But times have changed, as we all know, in this digital era with lots of noise.

Consumers today are always connected, meaning brands have had to find deeper ways of connecting with them. Social media has given the world access to every success and shortcoming, with users openly promoting or denouncing brands to their followers. Wendy’s social media branding strategy has famously caught the attention and adornment of millennials and Gen Z with their quick-witted roasts of customers and brands on Twitter. Many companies have tried to accomplish brand recognition with similar strategies, only to miss the mark and have their brand trend for all the wrong reasons.

Branding strategies have had to grow and adapt to the digital age, so here is a ten-day crash course.

Day #1 — Set the groundwork

To effectively perform in your industry, you need to know your industry. Researching the brands of other key players in your sector is a great first step in your branding journey. Compare the offerings and branding of your competitors, accounting for everything from their visual aesthetic and marketing efforts to their customer feedback channels. Looking at local brands can help you define yourself in your current market, while large name brands can give you a benchmark to aspire to. Market research is an integral part of the branding process and will considerably affect the direction you decide to take once you’ve produced a tangible concept.

However, don’t just pay attention to the success stories. Consider cases where brands have failed. Compare the changes made when companies have launched a rebrand. Seeing where others made mistakes may prevent you from making similar ones in the future.

Day #2 — Define and differentiate

It sounds simple, but to be a successful brand, you need to be able to differentiate yourself from the competition. The way to do that is through defining yourself and your brand. What makes you different from your competitors? What services do you provide that other companies do not? How do your mission and values compare to other businesses in your industry? Answering these questions is key to carving out a spot for yourself among your competition.

Bernadette Jiwa, a brand strategist and blogger at The Story of Telling, says, “The difference between a good idea and a commercial success is context—The understanding about who the product or service is for, what they really want deep down and why they will care about this, more than that.”

Day #3 — Identify your audience so you can identify with them

Write down the detailed demographics of your target audience and other questions you want to consider when developing a brand for that audience.

How old are they? What gender? Are they wealthy corporate types or middle-class and family-focused? Where do they live and shop? What is it that they need? Is another company currently filling that need?

The more specifically you can identify your audience, the easier it will be to create a brand they will relate to. Karena Dawn and Katrina Hodgson of Tone It Up started by creating a YouTube channel to share their love of fitness, and today, they share over a million followers. Their ability to connect with their community was pivotal to their success, recognizing that they provided a service for consumers like themselves. Those customers recognized this connection and have now become the brand themselves, conducting worldwide meetups and creating trending hashtags on social media.

Day #4 — Find your voice

Once you’ve found your audience, you need to develop the voice that you will be speaking to that audience.

What channels do you want your brand to speak to customers through, and how do you wish to communicate to those customers? Perhaps the wealthy, corporate types prefer a more professional or service-oriented voice, whereas young, recent graduates may engage more with a conversational or friendly voice. It’s essential that your brand voice can communicate effectively with your target demographic and entice them to keep the conversation going.

Day #5 — Personality, please

Your brand represents you, so show your personality through your brand. Consumers today don’t just want the same old service from a company presented the same way as every other company. They expect their needs to be met but want those needs to be tailored to them through relatability and personal interactions.

Try looking at various personality spectrums and think about which end you want your brand to fall on. Do you want your brand to give off fun energy or stay stoic and serious? Are you looking to be modern and cutting-edge, or classic and traditional? Are you interested in accessibility for all, or is exclusivity a part of your brand’s desirability?

Day #6 — Share your story

Consumers are real people and want to be able to relate to real people, which is challenging to do when a brand is anonymous. Melissa Cassera, a marketing, communications and PR expert, advises, “Don’t edit yourself out of your brand. This is one of the most common mistakes I notice with entrepreneurs, especially in copy and content. If you tend to edit your voice and personality, then dictate what you want to say, record it, and transcribe it. It works wonders!” If your audience can connect with you or your story, they will likely join your brand.

Day #7 — Test and tweak

Receiving feedback from a trusted circle that can relate to your target demographic can provide valuable insights into aspects of branding you may have missed. Writers often say they cannot edit their own work, as it becomes harder to recognize errors in a piece the more you’ve read over it. The same can be said when developing your brand. Perhaps you missed an essential aspect of your brand story while focusing on a different aspect. It is better to catch missed opportunities and ensure you successfully serve your audience before an entire release. “Don’t just put something out there to put something out there. Make it right the first time!” designer and stylist Megan Bailey says.

Day #8 — Professionally create, integrate and replicate

When making the official assets for your brand, make sure those assets are professional. Whether they are in-house or contracted, hire a graphic designer to create your logo, website, business cards, etc. Hire a marketing expert to execute your strategy effectively. Research internal and external systems that will keep your communications with stakeholders organized and professional, and integrate your assets into those systems. Every asset you put out to consumers should represent your brand, whether digital or static. Those assets should be replicated, promoted and shared regularly in the area where you have found your niche.

Day #9 — Keep it consistent

Arguably, the most critical aspect of successful branding is ensuring your brand is consistent. Meghan Bailey also advises, “Right from the start — every single piece of material from a logo to photography to social media posts need to be consistent and professionally organized. The ultimate goal is to have people gravitate and recognize your work instantly”. The more recognizable your brand is, the more recognizable your product or service will be, and the closer you’ll become to solidifying your brand as a household name.

Day #10 — Give yourself a hand (and a break)

You’ve made it through our ten-day crash course and have hopefully developed a successful brand concept in that time. Give yourself a quick break to take pride in your work, then get out there and promote!

Feature Image Credit: Shutterstock

By

Sourced from Entrepreneur

Read More
By
In News

Finding Your Target Audience Through Social Media

No Comments
By Brian Wallace
Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact.

In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are not far behind. For younger demographics between the ages of 18 and 29, 90% have used at least one form of social media.

The interesting thing about social media, though, is the power rests in the hands of individuals. The top accounts and creators are individual people who tend to have extremely loyal and influenceable bases. This is why brands and companies are willing to spend so much on social media advertising; there are few other means to reach a consumer in such an effective manner.

Now Hiring: Influencers and Content Creators

Today, influencer and content creator are two of the most sought after jobs. For children the dream has moved from astronaut to YouTuber, and by definition, most content creators are destined to not be mega-stars. Still, anyone can find a perfect audience using social media, and it’s certainly not all up to luck.

Building a Loyal Audience

The way to build a reliable and loyal audience consists primarily of three major phases:

Phase 1

Phase 1 is the first two to three months and is all about the foundation. First a creator must understand their context, what platform they are on, what kind of content they would want to create, what would make them successful.

The next step is creating some wide-reaching content and seeing what sticks, using data to analyze their audience and specify. And the final step is an awareness of the base audience, what are the demographics, who is watching, is that changing depending on changes in the content? Through these steps a solid small viewer base can be built.

Phase 2

From here phase 2 begins. This phase is all about gaining control over the details of one’s content. The first step in this is securing one’s tone. Any content one puts out there is going to have a tone and natural reaction from the audience. More consciously turning that into a way to communicate a message is essential to growing an audience, moving beyond simply making content and starting to send a message.

Also vital to this second phase is timing. This consists of understanding both the timing of when to release content and what effects that has on the base one is growing. Releasing content at certain times may garner a different audience than others, and longer form content will certainly produce a different audience than shorter form. Working on this will help one’s content take on a deeper level of quality and depth.

Phase 3

Finally phase 3 is likely the most simple; it consists of emotions. Once a creator does start to build an audience, criticism and praise are going to be daily occurrences. This can be great, learning from the audience. Repeated comments can move a creator toward better content; although responding to every comment and set of criticisms is a sure fire way towards failure.

Instead, through phase 1 and 2, the creator should have confidence in their content. While there is always room for improvement, the strong base one builds should give them the mental strength to avoid any rash decisions based on criticism. The best creators are both reactive but not too reactive. Finding the balance between these two is phase 3.

Conclusion: You Can Make an Impact on Social

And once all of this is accomplished, with some creativity and a lot of hard work, one can expect to have a solid and loyal audience. This is not to say that everyone is destined for greatness, but that everyone can have an impact. Carving out an individual niche and going about it the right way is plausible for anyone interested.

By Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018.

Sourced from CMSWIRE

Read More
By
In News

The Future Of Social Media In The Metaverse

No Comments

By Bernard Marr

Social media is the archetypal web2 application – the enabler of the “user-generated web”. But that doesn’t mean it will die out with the onset of the metaverse and web3. In the metaverse, features and functionalities we’ve all become accustomed to – “liking,” “sharing,” and the “for you” page – are no longer confined to social applications. They are there when we are gaming, working, learning, or whatever other activities we are getting up to within connected, virtual worlds.

And just as social media is one of the foundations the metaverse will be built on, the metaverse, in return, will impact the way we think about and use social media. If you’ve tried Meta’s Horizons, you will appreciate that many of the core features and functionalities of its 2D, blue-and-white predecessor are still very much a part of the platform. Profiles, “like” and “share” buttons, for example, are all still there, only they’ve been given a new, more immersive, experiential lick of paint.

So how can we expect social media to evolve over the next five to ten years as the metaverse begins to coalesce and take hold of our lives? Will the term become redundant – not because we stop using the web to be social, but because everything on the web will become social, connected, and without borders? Or will a backlash against the increasingly ubiquitous liking, sharing, and showing-off lead to more insular internet experiences where we exert more caution and discretion over what we share and who we share it with?

Immersive Social Media

One way to think about the metaverse is as an amalgamation of gaming, productivity tools, e-commerce, and extended reality (XR) – which includes both virtual reality (VR) and augmented reality (AR AR -3.8%) and, of course, social media.

Gaming, productivity tools, and e-commerce provide us with activities to keep us busy in the metaverse – working, playing, and shopping. XR features ensure it is immersive and provides us with a heightened sense of “being there.” And elements of social media ensure that the experiences are connected to the real world – because we will be sharing them with real people.

So social media platforms in the era of the metaverse may be more geared towards providing immersive, interactive experiences that stimulate as many of our senses as possible – rather than just connecting us to our friends over 2D web pages.

This means that when we connect for a catch-up, we will meet up in any environment that can be imagined. Virtual reality can already provide us with lifelike sights and sounds, and it’s increasingly able to simulate other senses, too, such as touch and smell. So while texting or a video chat might seem like a nice way to keep in touch with a loved one while we are separated today, in the near future, we may be able to walk hand-in-hand with them across a beautiful meadow, breathing in the scent of flowers as you go.

Augmented Reality

Unlike VR, which involves stepping inside a virtual world, augmented reality overlays computer graphics on the real world we see around us – either via a phone or glasses.

Xone is an example of a web3 social media service – with functionality built around blockchain and NFTs – that leverages AR to allow users to create and share virtual worlds.

Users create and interact in two different types of zones – called xones. Personal Xones fill the function of the profile pages we are used to seeing in “traditional” social media, whereas Community Xones can be used to host events, gatherings, launches, or any other type of immersive social group activities.

I recently spoke to CEO and co-founder James Shannon, who told me that the idea is for every user to create their own immersive, 3D space that they can share with visitors. While hanging out and enjoying the environments available, users can listen to music together and take part in games and entertainment. Many of the features will immediately look familiar to anyone who has grown up with web2-style social media. However, Shannon tells me, “When you first open the Xone app, the first thing you think is that this looks a lot like the apps I’m familiar with. You have a home feed and the ability to Like, Comment … the core difference we introduce is that rather than clicking someone’s profile and seeing a two-dimensional grid of pictures, clicking their profile enters you into an immersive three-dimensional world that you can explore in AR … the content you can explore and visit and share is not 2D content but 3D, immersive worlds you’re sharing through the network.”

Advertising and Branding

Perhaps above all, the metaverse will be seen by businesses as an extension of their ability to advertise and promote their products and services in our lives. Just as new forms of advertising have emerged through web2 social media – think of the influencer explosion that has redefined the marketing industry – web3 will bring new ways for building hype and excitement around brands.

Brands including Nike NKE -0.8%, Gucci, and McDonald’s MCD +0.8% have already begun creating virtual versions of their products that can be sold as NFTs within digital worlds. These can be used to decorate avatars and virtual spaces. Clearly, they are hoping this will lead to the emergence of “influencer avatars” who will lead the buying decisions that the rest of us make as we shop in the metaverse. Creative brands will also lead the way in using metaverse functionality – VR, virtual worlds, augmented reality, for example – to create new and more immersive customer experiences that build brand awareness and identity with the ultra switched-on and connected younger generations.

Will social media be safer in the metaverse?

An important issue that will have to be addressed is the potential for harm that may be caused by social media that’s more immersive, engaging, and quite possibly more addictive than anything we have seen before.

For all the positive benefits it brings to society, such as making it easier to connect with friends and family, traditional social media has also been accused of enabling harmful behaviour such as cyber-bullying, harassment, and the spreading of conspiracy theories and fake news.

A new, more immersive social media – one that’s harder to walk away from simply because it’s so much more engrossing and entertaining – clearly has the potential to magnify these threats. This could make the web3 version of social media a dangerous place. Anyone wanting to explore there and make their mark will need to take care that they understand these hazards and are familiar with the tools that platform providers put in place to limit the danger. Meta, for example, was prompted to add a “safe zone” feature that allows users to instantly create a barrier around themselves when early adopters complained of “virtual groping” and other unpleasant behaviour.

A Whole New World

In many ways, the future of social media is intrinsically linked with the future of the metaverse. One way of thinking about it is that the metaverse simply is the next evolution of social media – just as it is the next evolution of online gaming, remote working, and e-commerce. Platforms like Facebook and Instagram are already pulling these different facets of our digital lives together under one roof. The metaverse simply allows us to step inside and experience it all together, immersively, rather than being limited to scrolling through it on a flat screen. Everything we love about social media – as well as everything we hate – will be magnified and intensified because of this, but at the same time it will open us up to a new world of experiences to share with our nearest and dearest. Personally, I can’t wait to see what is in store!

You can check out my webinar with James Shannon, CEO and co-founder of Xone, here, where we deep dive into aspects of how the metaverse will change social media.

The metaverse is definitely an exciting and fast-moving area. To stay on top of the latest on the metaverse and wider business and tech trends, make sure to subscribe to my newsletter and have a look at my book Extended Reality in Practice, which just won the Business Book of the Year 2022 in the Specialist Book category.

Feature Image Credit: Adobe

By Bernard Marr

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

Sourced from Forbes 

Read More
By
In News

6 Proven Business Marketing Strategies to Grow During a Recession

No Comments

By

Protect your business from the looming recession with these business marketing strategies! Help ensure your business has long-term growth.

In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over three months.

As a large or small business, it’s essential to have a plan if a recession hits. Luckily, there are several recession-proof business marketing strategies that you can use. These marketing ideas will help your business continue to find success, even during a recession. Continue reading, and find out how you can fuel your business growth:

Strategy 1: Focus on customer experience

Today’s market values authenticity and excellent customer service. Around 65% of Millennials are willing to pay more for customer experience.

The best businesses know that happy customers give great reviews and spread the word quickly. It’s much easier to market your business when customers have already mentioned your company as one of their favourites. In fact, word-of-mouth marketing is a critical factor in 74% of purchase decisions. It drives six trillion dollars of spending every year.

By focusing on customer experience, you’re saying that you want to be the best in the market. There are a few ways you can improve the customer experience:

Provide quality products: In the event of a recession, customers will be even more careful about what they spend money on. Make sure your products and services are of high quality and that customers will be happy with them. This puts you in the good graces of your target market, because you’re providing a quality product or service.

For example, if you’re selling shoes, you need to make sure that the shoes are made of high-quality materials that will last for a long time.

If you’re providing a service, you need to ensure that your services are always completed promptly.

Provide high-quality customer service: Customer service is dying in America. Everyone talks about making customers happy; however, many companies fail to deliver the expected level of customer service.

You’ll never be able to make everyone happy. However, you need to make sure you’re delivering excellent customer service. Make sure that when customers walk in the door, you do everything within your power to show them you’re honest, reliable, quick, efficient and friendly.

Sometimes the best customer service you can provide is just listening. Take the time to really listen to your customers and build a partnership with them.

Always look for ways to improve: As a business, you should constantly find ways to improve while still providing high-quality services. What can you do to make your products or services better? Can you reduce the price? Can you reduce the wait time? Can you provide a guarantee on your products or services? This is the time to go above and beyond to impress your target market. Let them know that you’re different from your competitors.

Strategy 2: Improve your conversion rates with automatic emails

All businesses can improve their conversion rates. The most important thing is to ensure that you’re sending out automatic emails to your customers.

By promoting your content through email marketing, you can ensure that you’re reaching each one of your customers and getting them excited about your products.

Strategy 3: Analyse your competitors

Analysing your competitors is one of the smartest strategies you can use. By analysing your competitors’ content and their backend search engine optimization (SEO), you can capitalize on what they fail to do.

Strategy 4: Use social media to engage with customers

Social media is a fantastic way to get your business in front of the eyes of larger audiences. By having a robust social presence and a solid social media strategy, you can drive interested consumers to your online store.

By ensuring that you’re interacting with customers on social media and establishing yourself as the authority in the niche, you can guarantee that you’re getting the best possible sales and reviews that your business can get.

It’s also important to build a strong social media presence through exclusive content. It’s not enough to simply post your content online. You need to ensure that it’s only available to your customers on your social media sites. This will encourage a strong relationship between your customers and your brand, which will drive up your conversion rates by encouraging customers to share your content with their friends and family.

Strategy 5: Use content marketing to attract customers

Content marketing is a strategy that allows you to attract potential customers by providing them with informative and valuable content. With content marketing, you can reach a larger audience of interested consumers and drive sales and traffic to your online store. Here are some tips:

Create a blog and keep it updated: Creating a blog and keeping it updated is an excellent content marketing strategy you can use to attract interested consumers. A blog is a fantastic way to share knowledge and information with your customers, and by blogging and keeping your blog updated, you can guarantee that you’re always being current and up-to-date with the market. Blogs are also a fantastic way to build backlinks to your site, which helps influence your search engine ranking.

Publish content that inspires customer interaction: Publishing content that inspires customer interaction is one of the most effective ways to improve your conversion rates. You can build a next-generation marketing strategy by creating content that encourages customers to share their own experiences with your products.

Strategy 6: Don’t forget to track your progress

With this final strategy, you can see if your marketing strategies are working. By using a backend analytics tool, you can confirm that you’re actually seeing growth. This will allow you to tell if the marketing strategies that you’re using are really working.

There are many business marketing strategies out there. However, by using the right strategies, you can ensure that your marketing strategy is recession-proof.

Business Strategies, Entrepreneurial Advice & Inspiring Stories are all in one place. Explore the new Entrepreneur Bookstore

By

Sourced from Entrepreneur

Read More
By
Load More