By Steve Allen
Can you imagine starting a blog and having no one read your articles?
Maybe you’ve already written some, but you’re unsure how people will find them.
In this post, I’ll show you all the places people can find your blog and what you can do to improve your blog’s exposure.
- How to get seen on social media including YouTube and LinkedIn
- Increase your visibility on search engines like Google
- Get more traffic from other blogs
- Get visitors from forums and Q&A sites like Reddit and Quora
The best part?
You’ll know exactly how people can find your blog AND how to keep them coming back, convince them to join your email list, and transform them into loyal followers.
Let’s dive right in.
How Do People Find Your Blog on Google?
People will find your blog on Google in two ways:
- Organic results
- Paid results
Paid results are shown at the top of the page, like this:
And organic results show below:
To get your blog to show up under a paid search result, you’ll need to join the Google Ads platform.
It works by listing keywords you want your blog to show up for and paying Google each time someone clicks on your ad.
The cost of clicks will depend on your niche and the competition of the keywords you choose.
On average, ads get clicked 19% of the time compared to the rest of the page.
If you want Google to display your blog posts in the organic search results, then you need to optimise your blog for Search Engine Optimization (SEO).
Organic results are free, but will take longer to show up.
To get the most organic blog traffic, you’ll want to show up in position one.
Here’s a breakdown of how many people click through the organic search results:
And here’s how you do it.
- Find keywords people already search for in Google.
- You can use any keyword research tool of your choice such as the Ahrefs keyword generator:
- Then make sure you include your keyword in article titles and throughout the post.
- For best results, publish as much content as you can around the same topic.
This will build up topical relevance for your entire blog and help you rank more of your articles higher in Google.
Another way to optimize your blog to increase your rankings is to get backlinks from other bloggers (more on this later).
How Do People Find Your Blog on Facebook?
There are four places people will see links to your blog on Facebook. They are:
Like Google, Facebook ads are a great way to get your blog seen and result in more traffic.
You’ll need a page and an Ads Manager account to post ads:
An ad with the goal of sending people to your blog will cost money each time someone clicks on the URL.
Again, the costs will vary depending on a multitude of factors, but you are in complete control by setting a daily budget.
Another way people can find your blog on Facebook is through the search feature.
If someone is searching for a topic relevant to a blog post you have shared on your Facebook page, they can be shown in the results.
Like this one here about growing tomatoes:
The more Facebook posts you share on your page and the more you optimize the post with the relevant keywords, eye-catching images, and engaging copy, the more traffic you’ll get from Facebook search.
Facebook pages are another excellent way to help people find your blog, build a social media following on Facebook, and drive more traffic.
Once you have a Facebook page, follow these tips to grow your engagement and drive tons of traffic to your site.
- Post high-quality posts that grab your followers’ attention. The more engagement, the better.
- Video has been on the rise in recent years, so why not turn your blog posts into videos and share those on your feed?
- Recycle your best-performing posts.
- You can also boost posts with an ad to kick-start your engagement.
Facebook groups are great for building a loyal community on Facebook and getting your blog seen by more people.
The best way to grow your reach in a Facebook group is to share a ton of value without always posting links to your blog. This will get the conversation going with other members and they will soon start promoting your stuff for you.
Then every so often, let them know about new articles to get more eyes on your blog.
Learn more about how to start a thriving Facebook group here.
How Do People Find Your Blog on YouTube?
There are quite a few ways people can discover your blog on YouTube.Here are the most effective places to link to your blog content:
- In the video description:
- Links in video cards:
- In a pinned comment:
- The end screen (you can place YouTube videos and other links here):
- Your channel profile banner:
- Your channel about page:
It’s a good idea to add a link to your blog and specific articles in these areas whenever you have the opportunity.
Then, you can focus on posting videos on your channel and using the YouTube algorithm in your favor to grow your engagement and reach.
Here are some ways to get the algorithm on your side to grow your channel:
Check Other Content to See What’s Already Performing Well
This helps your videos show up in the suggested sidebar when people watch videos similar to yours.
To find out what’s already performed well, go to a similar channel to yours and look at their videos with the most views.
Then open up a few of them and see which videos show up in the suggested section.
Creating videos like the ones suggested will help your own videos show up there.
Optimize Every Video
To increase the chance of your videos showing in search results, optimize your videos.
You can do that by talking about topics that people are searching for, including the keyword in the title, and saying the keyword and related terms in the video itself.
Also, make sure you add relevant keywords to the tags box under the advanced option of every video.
Keep People Engaged Throughout the Video
This is possibly the most effective way to grow your channel quickly because YouTube wants people to stay on the platform for as long as possible.
You can do this by starting your video with a pattern interrupt, a Neuro Linguistic Programming (NLP) technique that shifts a person out of their current state and helps them focus on what you’re saying.
Tell the viewer exactly what they’ll learn in the video early on and give them an incentive to stick around to the end.
That could be a gift you want to offer them or something insightful they will find interesting.
How Do People Find Your Blog on TikTok?
Did you know people can find your blog through your TikTok account?
Unfortunately, the only place you can put a link to your blog is in your bio. Not only that, but you need a business account and 1,000 followers.
There is another way to create a clickable link though, which is covered in another article called How to Add a Website To Your TikTok.
To get your first 1,000 followers so you can add a link in your bio and help people find your blog, you’ll need to post high-quality posts frequently.
Check out How to Make a Viral Video on TikTok to learn how to grow your following.
How Do People Find Your Blog on Pinterest?
There are just two places to link to your blog on Pinterest.
And your profile page:
But how do people find your blog when using Pinterest?
Like all social networks, the Pinterest algorithm determines the best content to show its users.
If you want to increase blog traffic with Pinterest, then you can improve your reach by optimizing your Pins and posting regularly.
To add your blog URL to your profile, edit your profile and enter it under the website option.
Then, linking to a blog post happens automatically when you or someone else shares your content on Pinterest.
Alternatively, you can include your blog post link when creating Pinterest Pins manually.
How Do People Find Your Blog on Twitter?
On Twitter, people can find your blog through the Tweets you post and from the link on your profile page.
In a Tweet:
It’s important to remember that people who use Twitter or any social network will need to grow their following to help people find their blog more frequently.
To grow your following on Twitter, follow other bloggers or influencers who are in your niche and comment on their posts with valuable insights.
The people who follow these accounts will soon start following you and find your blog that way.
People can also find your blog posts when searching for topics on Twitter.
The more you post relevant content that is well optimized, the more you’ll show up in the results.
How Do People Find Your Blog on LinkedIn?
LinkedIn is the social media site for B2B professionals and business owners.
You can send traffic to your blog by placing a link on your profile page and in posts you share.
Also, make sure you create a company page for your blog because you can add a link here as well.
Then, you’ll need to grow your reach and engagement by posting content on the platform.
You can do this from your personal and company profiles. Provide original content that your connections will find useful and you’ll generate a steady flow of blog traffic.
How Do People Find Your Blog on Forums and Q&A Sites?
Want to get more traffic with Reddit or Quora?
These are also great sites where people can find your blog.
Reddit is like a modern day forum where people can discuss almost every topic under the sun.
You can create an account, add your blog URL in your bio, and join subreddits in your niche. Then share things that the users will appreciate. Some people can get thousands of visitors using Reddit.
Quora is a question-and-answer site that has become extremely popular in recent years. Instead of people having discussions on Quora, users ask questions, and bloggers, experts, and thought leaders answer them.
You can be one of those people who answer questions, sharing your perspective on topics related to your blog.
Then add a link to blog posts you’ve published that expand on the topics.
How Do People Find Your Blog Through Other Blogs?
So far, we’ve looked at all the ways people can find your blog through social media and Google search results.
But how do you get a steady flow of traffic from other blogs?
There are several ways to increase your visibility and traffic through blog marketing.
Blog marketing involves getting other bloggers to link to your content. When their readers see a link to your article, they will click through to your blog.
Here’s how you can do it.
Other Bloggers Linking to Your Content Organically
This is the most organic way to get consistent traffic from other bloggers.
The best way to accomplish this is to focus on creating quality content on your own blog.
Then, link to other bloggers’ blog posts and reach out to them, letting them know you linked to them. Some will soon return the favor and link back to your blog.
Another way to get links from other blogs to your blog is through guest posting.
This is where you create an article for another blogger in your niche for a link back to your blog.
Podcasts and Interviews
A little known strategy for getting links back to your blog is by being a guest on another blogger’s podcast.
They will usually link to your website, which can help grow your blog readership.
How to Get People to Read Your Blog Posts?
You can ask people to read your blog in direct ways without being pushy. The key is to write influential words that develop trust and motivate people to take action.
Here are three tips for getting people to notice your blog and read your content.
1. Focus on Great Content with Tons of Value
Learn how to create blog content and develop a consistent publishing strategy.
Make your articles as valuable as possible so your audience will read for longer and want to join your email list.
2. Hook Them with Your Titles
No matter where people see a link to your blog, you’ll need to grab their attention. To do that, use catchy headlines on social media and in email subject lines. Also, optimize your SEO titles to get more traffic from Google search results.
3. Ask Them with a Call to Action
Most people are busy and easily distracted, that’s why it’s important to prompt them to take action at every opportunity including in your social media posts, in your bios, in your blog post introductions, and in your emails.
People have doubts and need motivation to take action, so tell them what you want them to do. They will appreciate the confidence in you and see you as a leader they can trust.
How do people find your blog? Well, this post provided you with tons of ways – through social media, Google search results, and even places like Reddit.
Ideally, because you want people to find your blog, the most effective way to get seen in the long run is by publishing quality articles and increasing organic traffic.
Then you can focus on other means of traffic when search traffic is steady.