In the ever-evolving landscape of social media, free followers play a crucial role in determining your online presence and influence.
Try these social media tools:
UseViral can enhance your social media presence by increasing your followers, likes, reach, views, engagement and more.
InVideo generates fast videos with an AI talking avatar presenter, no video production needed. Customize using pre-sets or your own style.
The concept of gaining followers has transformed from being a mere vanity metric to a powerful tool for personal branding, business growth, and content dissemination.
In this article, we will explore the dynamics of acquiring free followers across various platforms and how it can significantly impact your social media journey.
Additionally, we will provide you with insights that will lead you to our comprehensive guides on gaining free followers on Twitter, Instagram, and TikTok.
The new currency: Social media followers
In a world where digital interactions have become increasingly dominant, social media platforms have become virtual stages for individuals and businesses to showcase their stories, products, and ideas.
The number of followers you have often equates to your potential reach and impact. With each follower, your content gains a wider audience, increasing the likelihood of engagement, shares, and conversions.
As a result, the quest for followers has become more than just a pursuit of popularity; it’s a strategic move to leverage the power of social media to your advantage.
Free followers: More than just a number
While buying followers might seem like a shortcut, organic followers are the true driving force behind meaningful engagement.
Free followers represent individuals who are genuinely interested in your content, increasing the chances of interactions that matter.
These interactions can range from comments and likes to shares and direct messages, fostering a sense of community around your profile. The real value of free followers lies in their potential to become advocates for your brand, ultimately contributing to sustainable growth.
Unlocking Twitter‘s Potential: A Guide to Free Followers
Twitter, with its real-time conversations and concise messaging, offers immense opportunities to connect with a global audience.
Our detailed guide on gaining free Twitter followers will delve into strategies such as crafting compelling tweets, utilizing hashtags effectively, and engaging with trending topics.
By following these techniques, you can organically grow your Twitter following and maximize your reach within the platform.
The Instagram Edge: Mastering Free Follower Growth
Visual storytelling finds its zenith on Instagram, making it a platform of choice for creators, businesses, and influencers.
Our dedicated article on securing free Instagram followers will walk you through tactics like optimizing your profile, creating captivating content, and engaging authentically with your audience.
These methods are designed to not only attract followers but to foster a community that resonates with your brand’s narrative.
TikTok’s explosive rise has introduced a new era of short-form video content. To help you harness its potential, our comprehensive manual on obtaining free TikTok followers will provide insights into leveraging trending challenges, perfecting your video style, and capitalizing on the platform’s algorithm.
By embracing these strategies, you can stand out in the TikTok crowd and gather followers who resonate with your creative expression.
The Twitch Advantage: Unlocking Organic Follower Surge
Twitch stands as the ultimate realm for interactive live streaming, drawing in gamers, content creators, and communities alike.
In our comprehensive guide to gaining free Twitch followers, we delve into strategies that encompass refining your channel presentation, crafting compelling broadcasts, and establishing genuine connections with viewers. These approaches aim not only to amass followers but also to cultivate a loyal community that aligns seamlessly with your streaming persona. Just as Instagram thrives on visual storytelling, Twitch thrives on immersive live experiences, making it a prime platform for those seeking to expand their influence through genuine engagement.
Final thoughts
The era of free followers has transformed the way we view social media engagement.
As you embark on your journey to gain free followers on platforms like Twitter, Instagram, and TikTok, remember that these individuals aren’t just numbers; they’re the key to unlocking your digital influence.
By implementing the strategies outlined in our guides, you’ll not only expand your follower count but also cultivate a thriving community around your online presence.
So, whether you’re a business aiming for brand awareness or an individual sharing your passion, the power of free followers is your gateway to social media success.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger. Learn More
Navigating the vast digital marketing world can be daunting, right? But, with the right digital marketing tools, it’s as breezy as a summer sail.
Whether you’re a seasoned marketer or just starting, these tools can sharpen your strategies, making your campaigns more effective and efficient.
From SEO to social media management, we’ve compiled a list of over 10 indispensable tools you need.
Excited?
Let’s jump in!
1. Harness the Power of Google Analytics for Market Insights
In the ever-evolving digital ecosystem, staying on top of market trends is vital.
Google Analytics is your window into this world, offering invaluable insights about your audience’s behaviours, preferences, and interactions.
It’s not just about gaining an understanding of what’s currently capturing attention, but also about leveraging this data to propel your marketing efforts.
For example, if you run an e-commerce store, Google Analytics can help you identify which products are most popular among your visitors, or which marketing channels are driving the most traffic to your site.
You can then tailor your promotional campaigns around these high-performing products or double down on the most effective channels.
You can even understand user behaviour on your site, such as the average time spent on a page or the bounce rate, helping you make informed decisions about improving your website’s user experience.
And the best part?
Google Analytics offers all these insights in real-time, for free!
2. Switch Up Your Content Creation with Lumen5
Creating engaging content is a marketer’s holy grail, and with a tool like Lumen5, it’s simpler than ever.
While blog posts, articles, and whitepapers are still essential, visual content is emerging as a more potent way to grab and hold audience attention.
Lumen5, an AI-powered video maker, is designed to transform your written content into appealing videos quickly and efficiently.
For instance, if you’ve just published an in-depth guide on ‘Home Gardening Tips,’ you can convert this blog post into a series of short, snappy, and shareable videos using Lumen5.
These videos can be shared across multiple platforms — your website, social media, email newsletters — to reach a wider audience.
Plus, the tool’s user-friendly interface and customizable templates mean you don’t need to be a professional video editor to create stunning visuals.
It’s an investment in creating content that not only stands out but also increases user engagement.
3. Boost SEO with Ahrefs
While Google is often the focal point of SEO efforts, other resources can offer unique insights. Ahrefs is one such tool, providing in-depth analysis and data to optimize your SEO strategies.
For instance, if you’ve been concentrating your SEO efforts primarily on Google, integrating Ahrefs can open a treasure trove of insights. From backlink analysis to keyword research, Ahrefs provides a comprehensive view of your website’s SEO performance.
You might discover untapped keywords or learn about valuable backlinks from your competitors.
It’s relatively simple to set up, and once your site is verified, Ahrefs starts collecting and delivering insights that you can use to fine-tune your SEO strategies.
Remember, a multifaceted approach to SEO ensures you reach a wider audience and achieve better results.
4. Stay in the Know with Feedly
The importance of staying up-to-date with industry news and trends cannot be overstated for a digital marketer. Feedly, a premier RSS reader, is your one-stop solution to staying informed.
Imagine having a single platform that can keep you abreast with the latest articles, blogs, and news from all your favourite sites.
Sounds convenient, right? But that’s not all.
Feedly also allows you to categorize your feeds into different topics, making it easier to sort through the information.
Plus, the platform offers AI-driven insights to help you discover emerging trends before they become mainstream.
By investing a few minutes each day, you’ll keep your finger on the pulse of your industry, giving you an edge over competitors who are still sifting through dozens of websites for information.
5. Enhance Email Marketing with MailChimp’s A/B Testing
Even in the dynamic landscape of digital marketing, email campaigns retain their crucial role.
But are you getting the maximum return from your email marketing efforts?
If you’re not conducting A/B testing, also known as split testing, you could be missing out on significant improvements.
With a powerful tool like MailChimp, you can easily implement A/B testing for various elements of your emails.
For instance, you might experiment with different subject lines — one might be quirky and attention-grabbing, while another could be more direct and benefits-focused.
Each version is sent to a portion of your audience, and MailChimp tracks the performance of each, giving you valuable data on which one resonates more with your readers.
But why stop at subject lines?
You can also test different types of email content, from the length and tone of your message to the images and call to action (CTA).
You could also experiment with sending times, finding out whether your audience is more responsive first thing in the morning, later in the afternoon, or even on weekends.
Remember, the key to successful email marketing is continuous improvement, and with A/B testing through MailChimp, you’ll be well-equipped to make that a reality.
6. Dive into Inbound Marketing with HubSpot
While discussing digital marketing tools, one simply can’t overlook HubSpot, a leading platform in the realm of inbound marketing.
HubSpot combines a variety of marketing features in a single, integrated platform, including SEO, content creation, email marketing, social media management, and analytics.
But how does it add value to your digital marketing strategy?
Firstly, HubSpot is all about attracting, engaging, and delighting customers through relevant and helpful content.
Let’s say you’re managing a fitness blog.
With HubSpot’s SEO tools, you can ensure your blog posts are optimized to reach your target audience.
HubSpot’s Content Strategy tool can help you discover topics your audience cares about, and the Blog Ideas Generator can provide a year’s worth of blog post ideas in a matter of seconds.
Secondly, HubSpot’s email marketing tools can help you create professional emails without needing a designer, personalize your outreach, and track the success of your campaigns in real-time.
Their social media management tools can assist you in scheduling posts, monitoring social mentions, and analysing performance across all your social platforms in one place.
And if you’re into data, HubSpot’s robust analytics can give you detailed insights into your audience’s behaviour, helping you refine your marketing strategy.
7. Spruce Up Your Social Media Marketing with Sprout Social
Managing multiple social media platforms can indeed be daunting. The process involves more than just posting content — it’s about engaging with your audience, analysing performance, and refining your strategy.
Enter Sprout Social, a tool that transforms social media management from a headache into a breeze.
For example, if you’re managing a brand with presence on Facebook, Instagram, Twitter, and LinkedIn, Sprout Social allows you to schedule posts across all these platforms from a single dashboard.
No more hopping between tabs and apps! But the benefits go far beyond just saving time.
With its powerful analytics, Sprout Social offers insights on key metrics like engagement, reach, and conversions. This data can guide you on what’s working, what isn’t, and where you need to focus your efforts for better results.
Additionally, Sprout Social’s listening features can help you understand the broader conversation about your brand and industry.
In short, Sprout Social is more than a tool — it’s an essential partner in your social media marketing strategy.
8. Elevate Your Visual Content with Canva
In the realm of digital marketing, visual content can be the differentiating factor that sets your brand apart from the competition.
The compelling power of well-designed graphics, compelling presentations, and eye-catching social media posts can’t be underestimated.
Canva, a versatile design tool, is here to empower you to create stunning visual content effortlessly.
Imagine you’ve just written a fantastic blog post, and now you need an equally fantastic graphic to promote it on your social channels. Canva has you covered.
With an intuitive drag-and-drop interface, you can quickly design graphics that align with your brand identity. It offers a vast library of templates, fonts, illustrations, and images that caters to all design needs, from social media posts to email headers and beyond.
Whether you’re an experienced designer or a beginner, Canva is designed to make the process as easy and creative as possible.
9. Empower Your Content Marketing with Yoast SEO
It’s no secret… even the best content can fall flat without proper optimization. That’s where Yoast SEO steps up to the plate.
This powerful WordPress plugin helps you optimize your blog posts for SEO within minutes.
For instance, if you’re writing about the latest trends in digital marketing, Yoast SEO will guide you to include relevant keywords, meta descriptions, and ensure that your text is easily readable.
The best part?
The plugin will also evaluate your content’s readability — from paragraph length to sentence structure and even passive voice usage.
If you’re not using Yoast SEO yet, you’re missing out on a straightforward way to attract more organic traffic to your website, subsequently improving your brand’s visibility and credibility.
10. Unlock User Behaviour Insights with Hotjar
Sometimes, the conventional numbers and graphs from analytics tools just aren’t enough to paint the full picture of your users’ journey on your website.
Enter Hotjar, a game-changing tool that provides a deeper understanding of user behaviour.
How does it work?
By generating heatmaps and session recordings, you gain a visual understanding of how users interact with your content.
For example, the heatmaps can show where users click the most, helping you identify high-engagement areas on your webpage.
Session recordings, on the other hand, can reveal any difficulties users face when navigating your site.
Using these insights, you can make data-driven changes to enhance your website’s usability and user experience, thereby improving conversion rates and customer satisfaction.
11. Revolutionize Your Outreach with Hunter.io
Networking and outreach remain key elements in digital marketing, and Hunter.io is the perfect tool to bolster these efforts.
This brilliant tool allows you to find and verify professional email addresses tied to a specific domain or company, ensuring that you’re reaching out to the right people.
Consider this scenario…
You’re planning an email marketing campaign targeted at the decision-makers of potential partner companies.
With Hunter.io, you can quickly compile a robust contact list, verifying the legitimacy of each email address to boost your email deliverability rate.
Moreover, this tool can also aid in competitor analysis, giving you insight into the professional networks of your competition.
In less than an hour, you can create a formidable contact list for your next outreach campaign, ensuring your message is delivered directly to the decision-makers’ inboxes.
This significantly boosts your chances of forming strategic partnerships, gaining insights, or even securing new customers.
Future-Proof Your Strategy with These Essential Digital Marketing Tools
We get it. The digital landscape is constantly changing, and keeping up can feel like a never-ending uphill climb.
Remember, with every challenge comes an opportunity.
These digital marketing tools are your secret weapon to navigate the future.
Every tool we’ve shared today will add a new layer of effectiveness to your strategy, empowering you to meet the challenges of the evolving digital world head-on.
So, gear up and conquer the digital marketing space.
The future is yours for the taking!
By Sam Driver
Sam is an Associate Editor for Smart Blogger and family man who loves to write. When he’s not goofing around with his kids, he’s honing his craft to provide lasting value to anyone who cares to listen.
Free traffic. It is the digital marketer’s nirvana. Get eyeballs for zero cost and then turn that into sales and revenue. The big question: Do these new AI content marketing tools provide the answer?
Why it matters
At the beginning of the web revolution if you wanted traffic for free then you needed to master the search engine game. Create great content and get ranked on the first page of Google.
Then there was a new game in town.
Social media.
Social media offered another option. They gave that attention away for free (for a while) until they realized that they could change the game… from free attention to “pay to play”.
Since then it has been a dance of creating content that gets attention while making sure you keep Google and social media happy.
And that is hard work. Or is it?
Google was the only game in the digital town until social media showed up.
Social media offered the keys to the promised land. Build followers and get a shit load of attention and traffic for free. But that time is over.
We now need to spend to send.
Our content.
To the masses.
So…
That paradise looked like it would continue for eternity.
Until it didn’t.
The other reality is that creating content at scale and distributing it to the world is tough. It takes time, money, and resources.
We now have a new revolution and it is a firestorm.
And here is some perspective.
Facebook took over 5 years to reach 100 million users. TikTok took 18 months and Chat GPT took only 8 weeks.
Going deeper
Now we have the new kid on the block.
ChatGPT.
This is a generational game changer.
First, we had Google.
Then we had Social media.
Now we have “Generative AI”
The innovative Generative AI platform, ChatGPT, provides an easy solution for creating high-quality content that can be quickly optimized for search engines. With its cutting-edge tools, ChatGPT enables users to effortlessly generate optimized content in a snap.
The new top 10 AI content marketing tools
Here is the top 10 AI content marketing tools that can help businesses improve their search engine rankings and optimize their content for better visibility online.
These tools use artificial intelligence and machine learning algorithms to analyze and optimize content for relevant keywords, readability, and other SEO factors.
An AI-driven content optimization tool that uses data-driven insights to analyze content and provide recommendations for optimizing SEO factors such as keyword usage, content length, and heading structure.
A comprehensive SEO toolkit that offers AI-powered content optimization features, such as topic research, content templates, and SEO writing assistance, to help optimize content for search engines.
Yoast SEO
A popular WordPress plugin that offers AI-powered content optimization features, including keyword analysis, readability checks, and content suggestions to help improve on-page SEO.
Clearscope
A content optimization platform that uses AI to analyze content and provide insights on keyword usage, content relevance, and competitor analysis, to help businesses optimize their content for SEO.
MarketMuse
An AI-driven content optimization platform that offers content analysis, topic modeling, and content recommendations to help businesses create optimized content that ranks well in search engines.
Frase
A content optimization tool that uses AI to analyze content and provide insights on keyword usage, content gaps, and competitor analysis, to help businesses create high-performing content for SEO.
Textmetrics
A content optimization platform that uses AI to analyze and optimize content for SEO, including keyword analysis, content structure, and readability, to help businesses create content that is search engine-friendly.
WordLift
An AI-powered content optimization tool that uses natural language processing (NLP) to analyze content and provide recommendations for improving SEO, including entity recognition, structured data markup, and content enrichment.
CognitiveSEO
A comprehensive SEO tool that offers content optimization features, including keyword analysis, content performance tracking, and content ideas generation, to help businesses optimize their content for search engines.
ContentKing
An SEO auditing tool that offers content optimization features, including content analysis, keyword tracking, and content suggestions, to help businesses optimize their content for SEO.
The future of content marketing is happening now
In the beginning, content marketing was primarily driven by the realization that generating high-quality content can aid in the discovery of businesses on Google search.
By providing valuable and informative content, businesses were able to build trust with potential customers, leading to increased sales. This approach was commonly referred to as “inbound marketing.”
When it started it was the wild west and raw. There were hardly any tools apart from a blog and some rough and ready SEO tools.
Today we have content publishing platforms, AI-enabled SEO optimization tools that help create content that is designed to be found in search (SurferSEO), and sophisticated SEO tools like SEMRush that are also assisted by Artificial Intelligence technology.
You can now use all these tools to create SEO-optimized content that will help you rank high on Google and get the free traffic we all want.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger. Learn More
There are hundreds of online tools on the market and, of course, choosing the right one sometimes becomes a difficult task for most entrepreneurs.
The drawback that many entrepreneurs find is that given the large number of tools, they do not know which one can best adapt to the needs of their company. And they waste a lot of time testing and researching.
But don’t worry, I’ve also gone crazy trying tools. I have discarded those that do not add value to me and those that have not been useful to me. For this reason, I have created a list of tools, divided into different areas, so that you know the ones that have made my life easier when managing my company.
Keep in mind that each business has its peculiarities and needs, but in general all these can be perfectly adapted to any project, whether in one sector or another.
List of the 15 best tools for entrepreneurs
Next, I am going to name some tools and resources that have helped me optimize my time and improve my work performance (and that of my employees).
These are some areas that I have focused on to classify all these tools: business productivity, project management, presentations, communication between teams and email marketing.
These three tools are essential to be more efficient in your work:
Google Calendar : you can see your calendar at a glance to check your calendar, create an event and schedule a meeting. You can choose different ways to view the calendar, according to your preferences.
Lastpass : a tool to securely manage all the passwords of all the online programs you use, thus improving productivity on the computer.
Google Drive : the best tool for syncing files online, where two or more people on the team can make changes to a file in real time. Everything is stored in the cloud and you can access it from any device. And it has 15 Gb for free!
Tools to manage projects
Image: Depositphotos.com
How many of you are to write down in a document, on paper or online, the pending tasks to be done? And not only yours, but also those of your employees … Many of these tasks fall into oblivion, which prevents you from reaching your goals.
For this reason, I recommend these online task managers, ideal for working collaboratively through intuitive dashboards. These are structured in columns and each one represents different states: assigned to someone, pending, in process, completed. The cards go through the different columns until they are completed.
One of my favourites is Ora , a task management tool that is especially relevant when there are several departments in a company and the members of each have to communicate to carry out certain actions. Other similar tools are Asana and Trello .
Tools for creating presentations
Image: Depositphotos.com
A good entrepreneur will also need to have basic design notions. Although the normal thing is to delegate this task to a designer, sometimes you need to create something quickly, be it for networks or email marketing , and you need to get out of trouble.
To do this, there are three tools that you should know and that will save you on more than one occasion:
Canva : with more than 8 thousand free templates, it is considered one of the most complete for creating visual content, be it posts for social networks, presentations, covers, flyers , business cards, posters, etc. In addition, it gives you the option to create your creations from scratch and add your images, text, icons, etc.
Prezi : If Power Point gets you a little crazy, Prezi is the best alternative to create, schedule and share dynamic and professional presentations for any important event or meeting. You can add videos, add sound, narration, add a predesigned template, and use the zoom feature to highlight something.
Powtoon : Another option for creating presentations, but it stands out for the functions it offers to create animated videos. Some functions that it integrates are text effects, character animations, varied icons, transitions or backgrounds.
Tools to maintain good communication with your employees
Communication between teams is key so that you all go in the same direction and meet the established objectives. For this, I recommend that you know:
Zoom : both to speak with my team and to speak with my clients or other collaborators of my company I use Zoom . With the paid plan you can hold group meetings of up to 500 participants. Other features that I like are shared screen and the option to record your meetings.
Chanty – A chat tool that I use to improve communication and productivity between teams. You can use mentions, create private groups, bookmark your most important channels, and use emojis and gifs.
Slack : Another tool that I have already tried is Slack, a messaging service that allows the entire team to be in communication in real time. And what I like the most is that it integrates other tools such as Dropbox , Google Drive or MailChimp .
Email marketing tools
Image: Depositphotos.com
Undeniably, one of the most effective ways to communicate with your customers is still email marketing . Email, although many of you deny it, is still a powerful communication channel with which you can maintain a medium and long-term relationship with your customers.
So choosing a good email marketing software to correctly manage your emails will be key to your strategy. To choose one or the other, you must take into account aspects such as: quality-price, customer service and that it complies with data protection regulations.
My favourite is Mailrelay for all the features it offers and especially because it has a free version with many advantages. With the free version you can reach 15 thousand contacts, sending 75 thousand emails per month for free. There is no limit of shipments per day and you have support included.
To start this software is great. Afterwards, you can contract another paid version if you need it. It offers you tutorials, autoresponders, easy scheduling to make your shipments, statistics system, advanced subscriber management and A / B tests for your campaigns.
Other programs you can analyse
Mailchimp : its free version allows you to reach 2,000 contacts per month. And the support is free for 30 days.
Getresponse : this does not include a free plan, although it lets you try the tool for 30 days. The basic plan costs $ 15 a month, reaching a thousand subscribers. If the size of your list is larger, you can select it from the basic plan, for a higher price.
I hope that all these online tools for entrepreneurs are useful to you and that you can get the most out of your project with them.
Social media marketing is a baffling area. It looks like anyone can do it: Post something (anything!) on social media, look for new content, talk with people, keep filling the Instagram page of your company with your most photogenic team. It sounds like a task for today’s social media age kids.
If you want your ROI to grow, though, that’s not the way to go.
It may look simple, but without economic resources, talented people and the right tools for the job, it is almost impossible to make social media marketing effective. This article will focus on marketing tools for social media. These SMM tools actually stand out because they are user-friendly and continue to improve in response to social media changes and trends.
According to the most important SMM tasks requiring automation, we’ve divided them into three groups: Social media management, social media monitoring, and social media advertising.
These social media social media management tools help you manage the workflow required by social media. So they really make it easier, more organized, less stressful and thus more efficient. Some of our favorites are here.
IFTTT is the freeway to get all your apps and devices talking to each other. Not everything on the internet plays nice, so we’re on a mission to build a more connected world.
IFTTT is a website as well as a mobile app. The free service was launched in 2010 with the motto: “Put the Internet to work for you”. However, in recent years it has changed a lot. You can currently connect all your “services” with IFTTT to complete tasks automatically.
There are numerous ways you can connect all your services – and the resulting combinations are called “Applets”.
Applets essentially automate your daily workflow, whether smart home devices or apps and websites are managed. For example, if you own the intelligent lighting system, Philips Hue, you can use IFTTT to automatically turn on a light each time you are tagged on a Facebook photo.
Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.
BufferApp lets users manage a range of social media accounts, lining up updates to be shared in the future across a range of social networks.
Every time you find a post you want to share, a tweet you want to retweet, or whenever you write some content that you want to share out over time, you can add it to your Buffer. This places it in a queue and the posts are sent out in order, at times you have pre-selected.
This means that you don’t need to choose a date and time for every single post you want to schedule. You just add it to your queue, and Buffer does the work for you.
Buffer has a smooth, clean interface that is really enhanced by installing its browser extensions – a lot of its best functionality comes from these add-ons.
Quuu is the number one source for content and the only place where each and every piece has been hand-reviewed in house.
Quuu’s main goal is to increase your follow-up and commitment to social media by helping you post hand-curated content in your niche. Quuu sends relevant, high-quality content from its niche to its users every day, which they can easily program and post on their social media profiles via Quuu scheduler or any other tool such as Buffer or HubSpot.
These suggestions include a link to the content (article, blog post, video, podcast episode…) and a text containing relevant hashtags and social handles (making it easier to tag the author or source).
MeetEdgar is another programming tool that stands out for one reason: You can recycle old posts. This is more important than it seems: Content is forgotten and left behind even good and popular content. It is low-hanging fruit and too often a missed opportunity to recycle this old content so that it can get views again.
With MeetEdgar, you organize posts by category, schedule content by category, and then, every time the tool has gone through your scheduled posts, it will automatically post old content from each category so it can get attention again.
Price: $49/mo
Social Media Monitoring Tools
Social media marketing is divided into two processes. One is about the content you and your brand have. You create content, aggregate and share content with your audience and promotional content. The SMM tools discussed above to automate and optimize this part of social media marketing.
The audience is the second aspect of social media marketing. It’s your brand’s online mentions, reviews, questions, compliments, and complaints.
Although posting may be more important to raise brand awareness, it is also important to keep an eye on what people say about you and to respond appropriately. It’s almost impossible to manually find all brand mentions on social media, as people don’t always tag the brand even on social media platforms.
That’s why there are social media monitoring tools: To ensure comprehensive communication with an online audience. Here are some of the highlights:
Are you looking to bring your social media presence under one roof and get usable, real-time insights? Awario lets you join in conversations about your business after crawling the web and finding the people having those conversations.
When the web and social media are saying something about you, the Awario monitoring tool is able to pick up mentions instantly using non-stop monitoring in any language. This lets you respond quickly to what is being said, good or bad. You can then amplify the positive and clarify any negative comments or untruths regarding your brand before they get out of control.
Having a website and social media are now almost requirements for small businesses in today’s digital ecosystem. And once you create your channels, managing the different platforms and interacting with users takes a lot of effort. Being able to do it in one place, makes the task that much easier.
Mention offers real-time social media monitoring, and you can set up alerts for your brand, your competitors, and your industry. With this tool, you can view and respond to each like, tag, or mention (ah, see what they did there?) right in the app. You can also sort mentions by importance or significance, and even set up filters, including by source or by language.
If your budget is much wider, Brandwatch can be your tool. The analytical data of Brandwatch is highly visual: If you are an agency, it is perfect to illustrate the significance of social media marketing for customers.
Talkwalker is another tool at the company level that is without a doubt one of the most powerful on the market. It offers a wide range of filters, subfilters and coverage platforms. It covers not only social media, news sites, blogs, and forums, but also broadcasting, television and printing. The available data is nearly endless.
Every marketer needs the right tools in order to succeed in running marketing campaigns.
Here’s a list of every marketing tool you need updated for 2018.
100+ Must-Have Marketing Tools
This mega list of marketing tools is categorized.
Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.
Most of these tools are either free or affordable.
Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.
Starting an online business might seem a little overwhelming at times. There are a lot of questions that will pop into your head: “where do I start?”, “how do I measure my results?”, “how do I create and manage my content?”
You’d be surprised how easy and simple it can actually be – with the right tools, of course.
We’ve found these 10 amazing tools that will be the only thing you need when combined with WordPress: marketing automation, Instagram followers, file storage, and much more will be taken care off in a glimpse.
No WordPress page can go without a good cloud workflow automation – with all the plugins, apps and tools you already use, this one will make the process so much faster. All needed automation is created through a beautifully designed editor. You can choose from many pre-made templates that integrate perfectly with WordPress.
There are multiple dropbox alternatives on the internet – but if you’re a WordPress user and value security and speed, then this is the only option for you. Other than these two advantages of security and speed, the tool also lets you share your files with your colleagues which is highly convenient.
Sending web push notifications is one of the best strategies for bringing a customer back to a WordPress website. Keep your customers alert and waiting: send them notifications about new products and services, sales or upcoming events – make the visits to your website spike up.
If you have a plan to start a business, you probably already know, that after creating a website, a WordPress platform is not enough – you will have to do something with marketing and especially social media. Get real Instagram followers by using Combin – like, comment, and follow other users to attract their attention.
Visual information is crucial for any website nowadays. To represent our brand, we often use stock photos – there is a wide selection of free and paid stock images around the web. The focused collection is something new and different – it has complete sets of pictures for different themes like animals, cities, education and more. Perfect for creating a strong image of the brand.
WordPress is an amazing platform for content creation – it has various content and SEO tools to help you out, but one important tool that you just cannot go without is a very precise word counter. This one has a minimalistic design, is easy to use and understand, and also has integrated social media standards for word count.
After starting an online business you will have to step up your game and start working with your potential clients – collecting their emails by offering them something of value in return and reaching them with your news and sales. Proposals creation tool can help you reach your customer – the drag & drop tool offers great templates to make it look great. And later it can help you send the invoice from anywhere, after all the name is InvoiceNinja.
This WordPress Security Plugin can work wonders when it comes to remembering passwords and usernames. This plugin also protects you from brute-force attacks, phishing & keylogger attacks, and WordPress website takeover. The tool works by pairing your smartphone with your WordPress account and creating a specific code when you need to log in.
Omnisend is an ideal tool for WordPress ecommerce marketing automation if you want to run an e-shop. It can make the work with the website visitors so much easier: turn them into subscribers with signup boxes, popups, and landing pages. Afterward, start working your way up by converting your subscribers into shoppers and eventually – repeat buyers.
Salesmate is one of the best additional tools for WordPress – if you want to run an e-shop, it will work wonders by helping you plan and keep on track with your sales processes. It’s easily customizable and adjustable, therefore easy to use and integretable with more than 700 different apps.
Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017.
There are tools to generate and curate content, launch and measure campaigns, and connect with experts and customers. Most of the tools are free or have free plans.
If you are interested in developing your brand on Snapchat, consider Snaplytics. The mission of Snaplytics is to shed light on what marketing efforts are working on Snapchat. The platform has features for brand analytics, publishing and managing stories on Snapchat, and competitor analysis. Compare multiple accounts on Snapchat, schedule stories ahead of time, and get actionable metrics and insights. Price: Free for 1 Snapchat account. Premium plans start at $29 per month.
Create social graphics, web stories, and animated videos with features from Adobe Spark. With Spark Post, pick a photo, add text, and apply design filters to easily create compelling visual content. With Spark Page, turn words and images into magazine-style web stories. With Spark Video, simply record your voice, add photos or icons, select soundtracks and motion to create in minutes. Price: Free.
Yala is a free chatbot that tells you the best time to post to multiple social networks. Increase your engagement on the items you’re sharing. Yala is currently for Slack, but request to be notified when it’s available for SMS, Facebook Messenger, and others. Price: Free.
PostReach is a content analytics tool for content marketers and bloggers. Measure the performance of your content from the moment it’s published. See key traffic stats and sources for every post. PostReach will continually monitor your content and show you how many shares you’re getting on Twitter, Facebook, LinkedIn, and Pinterest. PostReach tells you who has shared your content (and your competitor’s) on Twitter and makes it easy to reach out to them. Price: Plans start at $10 per month.
Quuu is a source for hand-curated content suggestions for social media. Select from over 300 interest categories to receive suggestions that matter to you and your audience. Choose how many suggestions you’d like to send to your social profiles via your Buffer or HubSpot account. Let Quuu handle everything, or you can manually approve suggestions. Price: Free up to 5 interest categories. Pro plans start at $10 per month.
Falcon.io is a social media and customer-experience-management platform. Sync your social and online and offline content-marketing activities in one calendar. Create your own campaign pages. Discover, attract, and engage customers, and connect social data to what you already know across departments and channels. Price: Contact on pricing.
Intellifluence is a platform to find the best influencers to represent your brand. Communicate directly with influencers, and manage interactions in one spot. Price: Plans start at $19 per month.
Zest is a Chrome tab feed of content suggested by marketers, all manually moderated. Zest is used by companies such as Buffer, SEMrush, and Ahrefs. Personalize your feed and content. Choose the marketing tags that are relevant for you, and customize Zest’s theme and layout to fit your preferences. Price: Free.
Refind is a tool for social search and content curation. Follow people and interests to discover links that matter to you. Or search the web as you always do and Refind highlights links you or your friends saved when you search on Google. Use Refind to generate a newsletter and email a digest of your favorite links to your fans. Price: Free.
Rocketium is a tool to easily and quickly create compelling videos with added text. Simply upload images and type text, then add motion. Save time using custom themes to clone content. Use different themes and video formats for different channels. Publish directly to Facebook, Twitter, and YouTube. Price: Free plan offers watermark videos. Paid plans start at $40 per month.
Mailshake is a tool to promote content, build relationships, and generate leads through cold emails. Answer a few questions to generate a personalized email for your campaign. Once your campaign is ready, drop in new contacts and your message sequence will begin sending. Tweak your messages for the next round of contacts as you learn what works best. Price: $9 per month.
Crate is a platform that helps you find and share great content online. Set up an account and add user names, keywords, and domains into a Crate collection. Then collect a feed of articles, infographics, blog posts, and more. Share this content immediately, schedule it to be shared at a later time or use Buffer integration to add the content to your Buffer queue. Price: Free.
For social media managers, Ghost Browser can be a handy productivity tool as well as a browser. Log into one website with many accounts simultaneously. Save a group of sessions to a project. Ghost Browser allows you to install any Chrome extension directly from the Chrome store, so you don’t have to give up on your favorite productivity tools. Price: Free. Pro version is $15 per month.
Image: 
Image: Depositphotos.com
Image: Depositphotos.com
Image: 
Image: Depositphotos.com
