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4 Reasons Why It’s Time to Refresh Your SEO Strategy

September 3, 2020 No Comments

When was the last time you gave any real thought to your approach to search engine optimization? If you’re having trouble remembering, that’s a sure sign that you need to make some changes. With the help of a professional with one of the Toronto firms offering SEO services, it’s possible to take an objective look at what you have in place and decide what needs to change. Here are some of the reasons why you should call a professional now.

Old Methods No Longer Work

SEO is not a fixed science by any means. Over the years, things change in ways that make older methods obsolete. That’s not obsolete as in no longer working. It could mean obsolete as in methods that now hurt rather than help your search engine rankings.

Stepping away from old methods is the first thing that needs to happen. The next thing is replacing those older and now worthless strategies with new ones that fit into today’s world. When that happens, you will notice that traffic to your pages begins to increase again.

People Search in Different Ways Now

You also need to understand that people search for things online in different ways today. Using a search engine is still one of the major ways to find everything from places to eat to where to purchase gift cards. The thing is that they may be conducting those searches using social media sites or apps designed specifically for searches.

You need to tap into each of these options. That includes establishing social media accounts and using practical SEO methods to create posts. It also means using SEO to attract attention from those apps so that your business shows up in those searches. A professional will know how to help you with both approaches.

There are Tools Available Today That Didn’t Exist a Few Years Ago

You also need to learn about all the SEO tools that help you capture data about visits to your pages, where mentions of the company are showing up in social media and other online spots, and even how many of those visits in mentions are converting into cash. You’ll also need to learn how to use tools to see how effective your banner and video ads are these days. All this information will help you make better decisions about your online marketing efforts.

Your Blog and Website is Looking Dated

The layout for your blog and the website is still good, but it’s beginning to look a bit like a turn of the century effort. Now is the time to talk with an expert and see what can be done to refresh the look of those two important parts of your online presence. Along the way, you can also look into what it would take to ensure those pages display properly on smartphone and tablet screens. Given how many people use those types of devices to access the Internet, this change would be in your best interests and possibly boost the traffic.

An expert can help you identify and evaluate the immediate constituents of any SEO strategy and what they mean for your business. With a few simple changes and adding a few new things to the mix, you could reach many more consumers and enhance along with your revenue by a significant margin.

Sourced from appPicker

In News

Website Best Practices Checklist: 9 Web Design Best Practices

August 20, 2020 No Comments

By Macy Storm,

Did you know that 89% of people shop with a competitor after a poor user experience? If your website isn’t up to par, you risk losing leads to your competition.

Luckily, we’ve created a handy checklist that you can use to make sure your website has everything you need to attract new leads and keep them engaged on your site pages.

Keep reading to get our website best practices checklist and be sure to subscribe to Revenue Weekly to get actionable insights on how to market your website better!

Establish your target audience

Before you dive into the nitty-gritty of your website, you need to ensure that you know exactly who you’re targeting. To create a website that best serves your audience, you should analyze your typical site visitor to collect information like:

Demographics
Buying habits
Income and occupation
Pain points
Hobbies/interests
And more

When you have in-depth information about your audience, you can develop your site to better meet their needs.

Once you know the specific characteristics of your target audience, you can start answering important questions like:

What does my audience want from my site?
What site components are fundamental for providing my audience with a better experience?
What information is more important to my audience, and how can I get it to them?

This tactic is one of the most important web design best practices for building an effective website. When you can answer these questions, you can start building a site that has your audience in mind.

Establish your style guide

As you develop a plan for your site’s design, you must create a style guide. A style guide ensures that your website keeps a consistent brand image and is cohesive across the board.

When you create a style guide, you establish information like:

Website color scheme (3 or 4 colors)
Font style
Image style
And more

Essentially, your style guide should give details on how pages on your site should look. Not only does it help you establish your brand identity, but it also ensures that no matter who works on your site, they have a guide for how to design different elements on the page.

Create an insightful navigation

Next on our list of best practices for web design is to create organized and functional navigation. Your navigation bar is a critical component of your site.

If users can’t find information fast, they’re likely to leave your site. And after that bad experience, 88% of people are less likely to come back to your site.

When you create your navigation, it’s pivotal that you use the right headings to separate your information effectively.

So, let’s say that you own a clothing store. Instead of having a generic “Clothing” tab to include all your products, you may break it down into tabs like “Men,” “Women,” and “Kids.” Tilly’s navigation bar is a prime example of how you can break down your navigation.

This navigation is simple and easy to follow. Users can find the product category that’s relevant to them and see subcategories of different types of products that fall under the main category.

Create an effective layout for each page type

Page layout is a critical component of your website. You want to ensure that you’re setting up pages in a way that provides a fantastic user experience for your audience.

Your page layouts may differ depending upon the page, but you’ll want to have a general layout for similar page types. It will help you ensure consistency and keep your site cohesive.

So, for example, if you visit Macy’s women’s clothing page, there is a grid of photos that showcases some of their product categories.

If you navigate to the same page for men’s clothing, you get a similar setup — a photo grid showcasing their product categories.

A similar format helps create a consistent image for these product pages across the board. It also helps users know what to expect as they browse around your site, which makes them feel more comfortable.

Establishing your page layouts is one of the most important web design best practices because it helps you build a consistent and familiar site for your audience that encourages them to continue browsing.

Compress images on your site

Next on our website best practice checklist involves images on your site.

Images are a valuable part of your site. They help create points of interest on your page and break up the text, and you want them to be high-quality images too. Grainy or low-res images make people think your site is less trustworthy.

Integrating all these high-quality images can cause your site’s load time to suffer. If your site doesn’t load quickly, you’ll lose leads. Users expect your website to load within two seconds, so if it doesn’t, you risk losing leads.

The best thing you can do is compress your image file sizes. You can use a tool like Kraken to compress image file sizes without compromising the quality.

Bonus item to check off: In addition to your photos, make sure your videos aren’t bogging your site down, too. Host your videos on third-party platforms, like YouTube or Wistia, and embed the code on your site. It will keep heavy video files from slowing down your site.

Utilize white space

One of the most important web design best practices is that you need to use whitespace. When you’re building your website, you don’t want to overload it with text and visuals. Crowded pages will leave your audience feeling confused and overwhelmed and may even cause them to leave your website altogether.

To keep your site clean and easy to browse, don’t be afraid to use white space. In this example, from Target, you can see how they use white space on their pages to keep users engaged with the important information in the middle.

White space will help you keep your audience focused when visiting your pages and allow them to browse through your site with ease.

Design call to action (CTA) buttons that pop off the page

People will browse through your site to learn more about your products or services and if they like what they see, they’ll want to learn how to take the next steps. Without a call to action (CTA) button, your audience won’t know how to proceed in the buyer journey.

You must create CTA buttons that pop off the page, so your audience doesn’t miss them.

In this example from Igloo, you can see that the blue CTA button stands out on the page, as well as the yellow button to pay with PayPal. Both buttons catch the shopper’s attention and make it easy for them to see how to add the product to their cart or to pay with PayPal.

CTA buttons are extremely valuable for helping you guide your audience to the next step. Whether you want them to sign up for an email list, buy a product, or contact your business, CTAs can help you get people to take that step.

Make sure your website is mobile-responsive

Having a mobile-responsive website is one of the most critical best practices for web design. With over 50% of Internet traffic coming from mobile, you must offer a site that works on handheld devices.

Creating a mobile-friendly website will help you boost user engagement and earn more conversions for your business. In fact, 67% of users are more likely to buy from a mobile-friendly company. So, if you haven’t optimized your site for mobile, you’re missing a prime opportunity to earn conversions.

The best way to make your site look great on mobile is to integrate responsive design. Responsive design enables your site to adapt to whatever device a user uses. Whether it’s a smartphone or tablet, your website will adjust to fit the device’s screen.

As a result, you’ll provide a better experience for your audience and keep them engaged on your site.

Optimize your website for search engine optimization (SEO)

The last item on our website best practices checklist is to optimize your website for search engines. You’ll want to invest in search engine optimization (SEO) to help your site rank in search results.

SEO is the process of optimizing your website to rank in relevant search results. It involves strategies like:

Researching and optimizing for relevant keywords
Ensuring your site load quickly
Making sure your site is mobile-responsive
Creating content to drive traffic to your site
And more

If you’re going to put the time and effort into building your beautifully designed site, you want to ensure that it’s optimized to rank in search engines so you can drive valuable traffic to your site.

Put these best practices for web design into action

Now that you’ve seen our website best practices checklist, you’re ready to start optimizing your website for conversions. But if you find you need to make a lot of changes and it feels overwhelming, you don’t need to do it alone.

Our team at WebFX is here and ready to help. We have over a decade of experience in creating websites that engage and delight users. We have a team of award-winning designers and we’ve designed more than 1,100 client websites. Not to mention, web design can help you improve sales — and we can get you started.

Want to get started? Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

By Macy Storm

Sourced from WebFX

In News

How a good, simple web design can really help your website perform better

July 15, 2020 No Comments

By Mark Pickavance

Keep your web site simple, streamlined, and easy to use

A lot of work goes into creating a well-functioning website that will turn visitors into customers. You need to choose a reliable and fast web hosting service, design the look of the product pages, and fill the site with useful, informative content.

One thing that’s crucial is site useability. Modern internet users expect to instantly understand how your website works when they first arrive. If your site’s confusing, they’ll be quite happy to head to your competitor’s instead.

A well-designed site subconsciously leads site visitors exactly where you want them to go, all the way from the initial landing page to the checkout. It makes every step simple and intuitive, all while subtly selling your value proposition.

Every online business is different, but there are some tricks you can employ to improve your site design that work on just about every website.

Learning from print media

Traditional print media may seem like a dinosaur compared to digital media, but how people interact with websites mirrors how they read physical newspapers and magazines. The home page of a website is like the front page of a newspaper⁠. There’s usually a logo, several main headlines and stories, and sections pointing to other pages where the reader can find more information on the topics they are most interested in.

It’s fine to have a site brimming with pages full of useful, exciting content, but you shouldn’t try to cram as much information into the home page as a newspaper does on its front page. The home page should be simple, uncluttered, and make it clear how the website can be navigated. Sub-pages shouldn’t deviate from the basic navigational structure introduced on the home page.

Consider differentiating each type of content by giving it a different color. For example, set shopping cart elements as one color and informational elements as another. Maintain that color scheme throughout the whole website so the visitor will always know how to get to the content they need.

Below, we outline 10 design choices that always improve a website and 10 that should always be avoided.

Design dos

1. Be age aware

If you have an older readership, avoid small fonts. Serif fonts are also more difficult to read, so don’t use them.

2. Use the logo

Visitors expect to be able to return to the home page from every page on your website. Typically, this should be via your company logo, situated at the top left of each page.

3. Use a footer

Include a footer on every page that links to important information such as opening hours or how to contact your company.

4. Remember mobile users

Your website should work on mobile phones just as well as it works on desktop computers. Sometimes, you will need to modify how your site looks and functions on mobile devices to accommodate smaller screens. If your website is image-heavy, consider that lower-resolution images will load faster and use less bandwidth while also reducing your web hosting service fees.

5. Speed is critical

A slow site will cause visitors to become frustrated quickly, so make sure you are using a fast web hosting service with a good track record. Pay particular attention to the homepage when optimizing the speed of your website as it is your most-visited page.

6. Consider the disabled

A significant proportion of web surfers are disabled, so take steps to ensure your website can be browsed by them. Web design guidelines created by the Web Accessibility Initiative (WAI) outline how to ensure everyone can understand, navigate, and interact with your website.

7. Count those clicks

Using web analytics tools, you can see which of your pages on your site are the most popular. Count how many clicks it takes to get from your site’s homepage to these pages and consider rearranging your site’s structure to make it easier to get to these pages.

8. Show color control

It is common to create a color scheme for your website by pairing colors from your company logo with complementary and contrasting colors. Once you’ve chosen a color scheme, investigate if it is readable by someone with a visual impairment or color blindness.

9. Use bigger pictures

Big, bright images draw a visitor’s attention and sell your products to them. Still, larger images will impact load times and increase the bandwidth costs charged by your web hosting service. Optimize larger images for the web by using image compression, making them faster to load without reducing the quality too much.

10. Big buttons

Call to Action (CTA) buttons encourage visitors to perform those important actions you want them to make, such as adding a product to their shopping cart. Ensure these buttons are big, bright, and obvious on every page.

Design don’ts

1. Stay away from some web technologies

Web technologies like Flash and Java that don’t work on all systems should generally be avoided as they reduce your website’s potential audience.

2. Don’t use sidebars

Because banner ads in sidebars have become the norm, people have learned to tune them out automatically when reading a website. Therefore, avoid using sidebars for your important content.

3. Keep fonts under control

Keep the number of different fonts you use on your website to a minimum. As a rule, two to three fonts are more than enough.

4. Limit scrolling

You should include the most important information on your site ‘above the fold,’ meaning readers shouldn’t need to scroll down to get to the main focus of each page.

5. Never underline text

You should avoid underlining text, as users will confuse it with a clickable hyperlink.

6. Avoid lengthy forms

Every field you add to a form requires effort from a visitor. Many people will simply click away when faced with a lengthy form. Keep forms short and only ask for the information you really need from the visitor to get them to the next stage in the buying process.

7. Don’t be rude

Avoid pop-ups that bombard the visitor as soon as they hit your homepage for the first time. They’re annoying and ineffective.

8. Don’t be long-winded

As a rule, online text should have fewer than 20 words per line, because long lines are hard to read. Paragraphs should normally not be longer than 50 words in length.

9. Never overload a page

While it’s tempting to include a lot of content showing why your products and services are the best, remember that less is more. Use white space to increase readability and move some of the information on busy pages to sub-pages.

10. Avoid auto-run objects

Avoid automatically playing sounds or video when visitors first arrive on a page. Leave it to the visitor to decide if they want to play these elements.

Final thoughts

Familiarity with your own website can make finding problems with its design difficult. Therefore, it’s important to get someone who is unfamiliar with your site to test every part of it and give you valuable feedback.

If you don’t know where to start with a new website design, jot down 10 websites you visit often and what you like about their design. Also, write down anything you think could be improved upon. This will give you a shortlist of things to aim for in your new site design.

Accept that most website designs are imperfect at first and need to be tweaked. Finally, don’t be afraid to break the mold. The trick is to have a memorable design that differentiates you from the competition without being confusing or annoying.

Check out our guide to this year’s best web hosting solutions.

Feature Image Credit: Photo by Hal Gatewood on Unsplash

By Mark Pickavance

Sourced from tom’s guide

In News

Building a website: What type is right for you?

June 22, 2020 No Comments

By Mark Pickavance

Making the right choice now may save you time and effort in the future

So you’ve decided to build a website. But what sort of website do you need exactly? Knowing the answer to that question before you dive headlong into designing and building will save you a lot of time, effort, and possibly headaches later on.

Websites can perform a variety of functions, and often require different technology and coding, as well as different infrastructure for web hosting.

Things you need to consider are the type of audience for your website, how many visitors the site is likely to get per day or week, whether the website is likely to be used on non-standard devices like electronic kiosks, or whether you need to integrate with external systems for things like address look-ups or drop shipping.

To help you determine what type of website you might need, we’ve taken a look at some of the more common types.

1. Main business website

Nearly every business has a website or should have if it doesn’t already. Some major companies may have more than one website, but in those cases, there will be one main site, the one that comes up first in search results when you enter the name of the company into a search engine.

Sometimes also known as a brochure site, a business’ main site should present all the information you’d need to know about its products and services. It should also offer quick and easy methods for making inquiries about sales, support, or marketing.

Larger companies that have different divisions or offer a wide variety of products and services for multiple markets may have different sites for each of those areas on what’s known as subdomains. For example, if the main site is at www.domain.com, a subdomain would be something like subdomain.domain.com.

In those sorts of situations, the main site would only have a few pages at what is known as the top level, with most of the links going to the individual subdomain websites. Doing it this way means the structure of the main site is less complex and it easier to find the information you’re looking for.

2. Create a blog

Blogs first appeared in 1997, just a few years after the Internet was created. Originally, the term was weblog because blogs were, and still can be, a web log or online journal of the blog author.

Although there are still many blogs that are written by individuals, these days blogs have expanded in their size, scope, and range of topics. Many companies have a blog on their main website, which is often like a news section. And many blogs are focussed on a particular topic and can have multiple writers contributing articles.

Blogs that are focussed on a particular topic, for example, technology or fitness, become attractive to advertisers as they can target specific audiences that are interested in their products or services. Advertising income means that a blog can become a business in itself, hiring writers and spending money to maintain and improve the site.

Another type of blog that has emerged in recent years is the vlog, or video blog, which works in a similar way to a traditional blog except that the medium of communication is video instead of writing.

Because blogging is so popular, with many people seeing it as a way to earn a primary or supplementary income, there is a huge number of tools you can use to create a blog. There are many free blogging platforms, such as Blogger or Tumblr. Or you can build your own blog using free website builders like Wix or Weebly, or the most popular blogging tool, WordPress.

All of the services listed above will take care of web hosting for you so you don’t have to pay for it yourself. However, WordPress can also be self-hosted if you’d like more control over the hosting environment.

3. Product and services affiliation

Advertising is one method that a website can use to bring in income. Another is through what’s known as affiliate marketing. You take a product or service you like, create content on your website that promotes it, and then every time the seller of that product or service makes a sale, you earn a commission.

How this happens is that the seller provides you with an affiliate link. Every time a visitor to your site clicks on a link to the seller’s website using the affiliate link, your site ID gets recorded on the seller’s website. If the visitor continues to complete a successful transaction, a percentage of the sale is recorded against your affiliate ID.

This may sound like a route to easy money, but unfortunately, it’s not. Once you get everything set up and your site has a steady stream of visitors, it can be. But getting to that point doesn’t happen overnight.

You first need to build up a certain amount of content to attract visitors. Then you need a way of letting people know you have the content they might be interested in. This could be through word of mouth or an active social media campaign, or you might have to pay for advertising. And once you’ve got people to visit your site, you’ve got to earn their trust so they keep coming back, which means providing quality content.

All of this can take a long time to achieve. The rewards can be great, but many people believe that direct selling is a more reliable way to earn income from a website.

4. E-commerce website

A site for selling products and services is known as an e-commerce site. Many e-commerce websites would have been started by businesses that originally sold from a physical location and then branched out online to reach more customers. Nowadays, there are many businesses that only exist online.

There are many different avenues to selling online. You can create listings on well-known auction and shopping sites like eBay or Craigslist. Or you can choose to create your own website with a service that specializes in creating e-commerce websites, such as Shopify or BigCommerce.

If you’re looking for more control over your website, including the web hosting and technology used, you can build a website with an existing shopping cart framework like Magento or OpenCart. Alternatively, you can build something completely customized from the ground up, which would require specialized knowledge and would be more expensive.

Whichever method you choose, you need to ensure that your catalog can be searched easily so people can quickly find what they’re looking for. And once the customer has found what they want, ordering and completing the transaction should all happen smoothly. This will leave the customer with a positive impression and make them want to come back to buy again in the future.

If you choose an existing e-commerce platform, most of these considerations will have been taken care of already. But you might not have as much control over how the site looks or functions. Building a site yourself may give you that control, but will be more expensive.

5. Support systems website

We mentioned subdomains earlier when discussing the main business site. Subdomains, or even completely different domains, can be a good idea for a variety of different reasons. Here are a few of those.

Brand identity

Some companies own many different brands and the brands are often more well-known than the parent company.

For example, Ben & Jerry’s is owned by a company called Unilever. Unilever has its own website, as does Ben & Jerry’s. It wouldn’t make sense to house the Ben & Jerry’s brand under the Unilever website because people wouldn’t necessarily associate Unilever with the ice cream maker.

Unilever also owns so many different subsidiaries that to try and fit them all into a single website would make the website hard to use for visitors, and even harder to maintain for the business owners.

Pure support

Many businesses, particularly those with a large number of customers, or those that exist solely online, will have separate websites just for their support services.

Customers usually need to log in to their account to access support, and then they’ll have a variety of different methods at their disposal. Help desk tickets and 24/7 online chat are two popular methods, but support websites will often also have large libraries of help documents or FAQs.

Lead generation

If you have a new product or service that you need to promote, creating a stand-alone lead generation website can ensure it has the maximum impact.

Often just a single page, lead generation websites may look radically different from the main website of the business. Their primary aim is to lead the visitor to some specific interaction, whether it be filling in a contact form, or adding their email address to a mailing list.

Other website types

We’ve only really scratched the surface of all the different types of websites that exist. But many are variations on the ones we’ve covered or could have features from several different types.

Social media websites could be viewed as being larger, more complex versions of blogs. Gallery websites for artists and photographers are similar to e-commerce websites but may not necessarily sell anything online.

Then there are other different types like online learning portals, sports websites with results and team information, news websites, and sites for presenting data about the weather or stocks and shares.

One thing that all good sites will have in common, though, is that they must have interesting content, and the content must be presented in a way that is easy for site visitors to access. That means having clear and logical navigation, along with pages that load quickly.

Check out our guide to the best web hosting solutions

Feature Image credit: Photo by Igor Miske on Unsplash

By Mark Pickavance

Sourced from tom’s guide

In News

Website marketing: The definitive guide

September 19, 2019 No Comments

By Castleford

What is website marketing?

Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.

The goal of most website marketing strategies is to rank highly in search engine results pages (SERPs) through the implementation of search engine optimisation (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.

In the majority of industries, pages that rank in the first SERP position get more than 50% of the traffic for their target keywords. There’s a steep drop-off for pages ranking in the second and third positions, and pages in positions 5-20 compete for less than 5% of traffic.

Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.

Your website is your best marketing tool

These days, your brand’s website is the primary channel in which users can learn about your brand and take actions that directly contribute to the growth of your business.

Getting a lot of shares and likes on social media is good – but only if it translates to desired actions. For example, posting funny memes to your brand’s Facebook page may be a good way to increase your social following. But the real goal is to get those users to your website where they will not only be less distracted by competing brands, but also have more ways to interact with your content and offerings.

How to promote your website

To the uninitiated, website promotion can seem like a daunting task.

With an estimated 1.6 billion registered websites in 2019 and more than 4 billion active internet users, standing out feels like an impossible task.

The good news is that there’s nothing impossible about it.

When you understand what your audience is looking for and how search engines identify quality websites, the internet is your oyster.

SEO

As the name implies, SEO is the set of methodologies used to make websites both accessible to search engines and appealing to readers.

Modern ranking algorithms like those used by Google are designed to sniff out dozens of signals that make websites useful and trustworthy.

Moz has done a great job summarising the critical needs of SEO:

Backlinks

Never forget that the web is a network, and movement between network nodes (websites) is crucial not only to digital marketing, but to the modern global economy as a whole.

So if you think about website traffic as a form of currency, it makes sense that you would want to receive it from reputable sources. Just as you wouldn’t want to take money from a shady lender, you don’t want traffic from irrelevant or disreputable sources.

Backlinks – which drive traffic from another site to your own – are extremely important promotional tools. Credible backlinks signal to search engines that your content is trustworthy and relevant.

Influencers

Influencers are connectors; they are people who have established reputations as knowledgeable experts, trendsetters and entertaining personalities. They have large audiences of social followers who enjoy the influencer’s content and actively participate in online conversations.

Brands partner with influencers to appeal to new audience segments and extend the reach of their messages. In 2019, influencer marketing spend is predicted to more than double 2017 figures, with 69% going toward B2C campaigns.

Email signatures

The average worker sends and receives 121 emails per day, so why not put those outgoing messages to work promoting your website?

Any email that comes from your brand’s domain name should include a link back to your website. That way, any reader who is interested in learning more about your offerings can easily get to your site without any extra steps.

Quality content

Some have said that content marketing is the only type of marketing left. And while there’s certainly room for disagreement there, it’s true that content marketing is more relevant than ever.

Content provides site visitors with immediate value in the form of new knowledge and insights. For many visitors, it’s the sole reason to view your site.

If you want people to stay on your site long enough to absorb your messages, you need highly engaging content.

We’ll talk more about that farther down.

Building an effective website marketing strategy

Marketing your website effectively requires a deep understanding of several disciplines, including analytics, modern mobile technology trends, human psychology, inbound and outbound methodologies, and more.

Conduct a site analysis

Everything you do to increase the amount of traffic coming to your site should be measured. It’s the only way to know how effective your strategies are and the only way you’ll be able to identify new opportunities to attract more visitors.

For example, if you implement a content marketing strategy, you’ll want to measure traffic coming to your blog articles, the number of click-throughs each one produces, the amount of time visitors spend reading the content and more.

Thankfully, Google Analytics is free and fairly intuitive to use, though certain types of site analysis are best left to professionals.

But there is more good news: By setting up a Google Analytics account for your website and running monthly reports, you’ll be ahead of 49% of B2B marketers.

Consider mobile optimisation

The internet is quickly becoming a mobile-first environment.

More people are conducting searches, reading content and doing business from their smartphones every day. In Q1 2019, mobile search accounted for 64% of organic traffic, up from 57% in 2018.

In fact, Google began to use the mobile version of webpages for indexing and ranking way back in 2018.

To rank highly, webpages must be able to load fast on mobile devices and display their content in a manner that is mobile friendly. That means image optimisation and dynamic site markup are essential for SEO moving forward.

Managed properly, search marketing can increase web traffic significantly without raising costs exponentially.

Map the user journey

How do users move through your website?

Do they find you organically through a blog post and then browse your product pages?

What about when they arrive from your social media page?

Asking these and similar questions will help you develop a user experience that encourages visitors to stay longer and read more.

You may want to consider developing multiple user journeys for distinct buyer personas. Your Google Analytics dashboard can show you where users are currently leaving your site so you can optimise those pages.

In addition to thinking of site utilisation as a journey your users take, consider other models, such as the marketing flywheel, that seek to build SEO momentum over time.

Develop email campaigns

Email marketing is one of the most popular and useful forms of web marketing currently available.

From small businesses to the enterprise, email lists are the lifeblood of sales. They can also help you pull in returning visitors with engaging content, special promotions and more.

Cold emails – messages sent to prospects with whom you have no prior relationship – require a personal touch, and a little humor, to fully engage your target audience. Your subject lines should be eye-catching and succinct. The best strategies use content to capture visitor emails, then reinforce that relationship with additional, more relevant content.

Leverage PPC

Pay-per-click ads can be an effective way to drive more traffic to your site, but they require a more substantial investment.

As the name implies, businesses only pay when someone clicks on the ad.

These days, PPC is most effective when used in tandem with another channel like content marketing, because visitors need more information than can fit in an ad before they make a purchase decision.

Types of website marketing services

Website marketing is a full time commitment.

Brands big and small often outsource some or all of their digital marketing efforts to agencies because they lack the internal resources to run effective multichannel campaigns.

Here are some examples of what might be shopped out:

SEO

Google and other search engines are constantly updating their algorithms. Specialist marketing agencies maintain an updated working knowledge of SEO best practices to ensure their clients comply with the latest standards and methodologies.

Content production and optimisation

It’s easy to hire someone to write a few hundred words of blog copy, but marketing agencies can do so much more. Agencies will conduct market and subject matter research, develop written and visual content, promote web content and update assets as needed.

Email marketing

Though many aspects of email marketing campaigns can be automated with the right technology, someone still needs to write and format engaging content. Agencies can help businesses develop and implement end-to-end email campaigns based around unique campaign objectives.

Managed PPC

Marketing agencies can help businesses create PPC campaigns with eye-catching headlines and text. Consultants can fully manage bidding strategies to maximise the reach and ROI of every campaign.

Content and website marketing

Content marketing and website marketing go hand in hand.

Once you’ve attracted readers through your promotional efforts, you need something for them to engage with. After all, if users come to your site only to find a few paragraphs of sales messages, they’re likely to bounce.

However, when relevant users come to your site and find useful information, they’ll not only stick around to read it, but they will also be more likely to take an action, such as signing up for a newsletter or contacting your sales team.

Content development and publication requires a scientific approach

The content you publish on your site needs to be highly relevant to your readers’ needs; it also needs to be visually interesting and easy to parse. Indeed, there are so many factors at play, and site owners need to take a scientific approach to content production and publication.

Considering 1.2% of all indexed pages are responsible for 68% of all website traffic, it should be clear why a scientific approach is necessary to attract people to your site.

The best content marketers consider many things when approaching every piece of content, including:

Target audience: Who will get the most use out of the content? What are their pain points? Where are they in the buying process? What content formats do they prefer? What social media marketing channels do they respond to?
Commercial goals: What conversion action should readers take? How can we measure the impact of our content?
Keywords: Does the content use language that users actually search for? Do pages competing for similar keywords offer greater depth and breadth of subject matter expertise?
Tone and branding: Does the content conform to the brand voice?
Visuals: Does the imagery and typography reflect the brand? Does it align with the written content?

In addition to these considerations, content marketers also think strategically about which platforms to publish content to, what social channels to promote that content on, the best time of day to publish content and much more.

Your website is probably the most important and powerful marketing tool you have. With plenty of care and strategic thinking, it can become your biggest source of business growth. Take what you’ve learned here and put it to good use. Let us know how it goes in the comments!

By Castleford

In News

Why you should start using SVG to boost your website speed

August 2, 2019 No Comments

By Hector Herradura

Graphics are an important field of your visual identity, but also can make your web to load slowly. In this post I will show you how using SVG graphics you can optimize and improve overall customer’s experience and your site load time.

If you know what is a vector graphic and it’s differences between a bitmap image you can skip the introduction and jump to How to improve your server speed with SVG icons section where I talk about how to increase the speed of your site.

Introduction: what is SVG hence a vector

SVG (Scalable Vector Graphics) is a format standardized by W3C on 1999 that aims to port the advantages of vector images to the web.

To understand what is a vector first we must know how images store their info. There are two ways to define an image: to store which primary colour of the additive model (Red Green and Blue) is inside a pixel grid, or to use maths to define a geometric form and store it’s info with numbers and text.

Bitmap photos and videos formats use the grid approach.
Vector graphics use maths to calculate the final render.

Let’s say we have two images of a box, one is bitmap and the other one a vector. Focus your attention at the bitmap box (we will rotate it slightly to see the effect) and we will make zoom on it. It’s dimensions are 100×100 pixels and 72 PPI ( how many pixels are contained in an inch, Pixel Per Inch).

Example of a bitmap image against a vector image.

As you can see our bitmap box is pixelated, while the vector image is not. This happens because bitmap images are defined in the space and limited by attributes such as resolution (how big is an image, heigh and width) or PPI. The grey pixels are a result from interpolation. So now you know one vector’s advantage, quality is mantained when you make zoom on them because they are being defined by maths and are scalating their dimensions.

Well, you maybe encounter yourself thinking if there could be a photograph represented by vectors, the answer is yes, but that’s not what vectors are for. For photos and videos, bitmap format is the right choice because it has another advantages such a better realistic look, a more affordable way of processing and modifying data and a very good relationship representing complex forms with subtle colour transitions such as clouds or skin tones.

Vectors on the other side were made to describe simple and complex geometric images where there is normally not many transition of colours and than can be scalable to big sizes.

So what is SVG?

SVG is a format / way of writing vector images using markdown language just like html is made for layering text. A box in SVG format will result in something like this:

<svg height=”100" width=”100"> <rect width=”100" height=”100" style=”fill:rgb(0,0,255);stroke-width:3;stroke:rgb(0,0,0)”></rect> </svg>

which result in this :

Let’s get dirty, for example this time we will use my logo which has a clearly difficult path and we will convert it to SVG. You will see it doesn’t matter how difficult the shape it is, it can be always be defined by maths. My logo in SVG result in this:

Example of a complicated icon path converted to svg

How to use SVG on the web

Is very easy to use SVG on the web the only thing you have to know is the SVG code of your icon. All kind of vector drawable software like Adobe Illustrator or Inskcape have an option to export your work as an SVG. Then, you only have to paste it onto your html and you are done.

Of course you will need to add some code to your taste (exmaple; a SVG inside a div to position it on the right of the page). If you become competent with SVG you can make changes directly at the code, no need to use Illustrator to make little changes anymore.

When to use SVG

SVG is specially good for icons. You should try to use it every time you can. There is an png icon on your web? change it and convert it to SVG.

How to improve your server speed with SVG icons

Think, when you enter a webpage and your browser has to download images from the server, these occur via HTTP GET request. While making request, the server can be slowly due to some reasons or you computer can have a slow internet connection resulting in a slow load time. When you use SVG you are reducing the number of petitions to the server.

Imagine that you have 10 PNG icons on your page, that results in 10 request more to the server, an increment of 0,300ms. You can get rid of that 0,300ms and make your web load faster using SVG icons. Now because your icons are part of the code and are sent to you via the html file, you are downloading only one archive and making only one petition to the server.

Here you have an example: this site, which I created for this case, is using 10 .png icons, downloaded from mdi-icons page, and it’s hosted on GitHub. When we use the inspector tool ( Ctrl + Shift + C) from our browser and go to network tab, we get the site’s loading speed in ms. You can see that there are a total of 12 request which result in a load time of 655ms.

Notice the 12 request made to the server and how they affected the site’s load speed.

Now if we visit the same site with svg icons notice what happened to all the request, they are gone and the load time is faster.

Notice the total request reduction from 12 to 2 resulting in a faster speed

Well, we have gotten a really good result, we have gone from 655 miliseconds to 343 miliseconds! but also pay atention to the other parameters, all except DOMContentLoaded are faster. SVG let’s you icrease your site speed while increasing your icons quality, it is a win-win situation.

In the next section I will explain some others advantages of SVG.

Others advantages of SVG:

Quality and size

Your will improve the quality of your site when the user makes zoom in the page icon the quality will be the same.
You will forget about colour profiles (ICC profiles) since the colour is read directly from the code and profile is defined by the browser.
SVG is made of text, text always means less consumption of resources and the lesser weight of all of kind data types. You will gain some free space on your server and remember text can be compressed to the maximum (if you server have some kind of compression) bitmap images can’t be compressed to maximum, just a tinny fraction.

SVG will Increase your workflow

As we have talked before you can make direct changes to the code, no need to open your favourite vector software to retouch it, save and upload the img to a server again.
You can share your vectors easily via e-mail with your teammates or you just can copy it directly from the source code of the page in case you don’t have access to the archive.

You can animate SVG with CSS

Yep, you can animate SVG with CSS, say goodbye to GIFs embrace the code. For example you can change the colour of some path from your SVG when hovering the mouse. This opens you to a world of new possibilities the limit it’s on the code side.

You can use text inside SVG

You can put text in it and modify it as you desire. It’s selectable and also you can make curved text.

You empower you brand against illicit use of your logo by commons folks

SVG are a double-edged sword, the common folks are not going to be able to download any image from your site, it will be almost impossible to them figure it out how to print and modify your logo; but people with techie knowledge can use it instantly instead of having to recreate it again from an image.

Conclusion

You should always try to use SVG in web development. They are fast, they have the most quality of all img formats and they are easy to implement, and you server will have less request to attend.

By Hector Herradura

Sourced from UX Collective

In News

Thinking of Adding a Blog to Your Website? Here’s How to Get Started

May 30, 2019 No Comments

By Melissa Burns

Blogging is one of the most valuable tools you can use to engage with your customers online and ultimately improve your marketing and business results. If you don’t have a blog already, you should definitely start one now.

Over the years, blogging has emerged as one of the main elements in marketing strategies today. And 2019 promises to be the year of blogging.

Before we delve into how you can use blogging to connect with your audience, let’s examine the benefits of adding a blog to your website. Then, we’ll discuss how to get started with blogging.

The Benefits of Blogging

A blog is really a simple, concise and easy-to-use platform that allows you to connect with your target audience online and share with them relevant information about your business and other relevant information. Because it is your own platform, you can explain directly to your audience all about your products or services and how to use them. Also, you can easily track customer engagement on your blog and get their valuable feedback firsthand.

As SEO is a part of most content marketing strategies nowadays, more and more businesses are focusing on optimization to improve their search engine rankings. To have a better ranking on Google, the most popular search engine, the most effective way is to add a blog to your website. However, it’s not enough just to have a blog. It will have to be active and you’ll need to learn how to apply SEO recommendations to make your blog popular.

According to a Hubspot survey, 60% of businesses that have a blog on their website acquire more customers. Your blog is where your content strategy starts. From your blog, you can pull out content for your email and newsletter campaigns, social media channels, webinars, eBooks, guides, and so on. Having all your vital information in one place will not only be helpful for your customers, but also for yourself as well.

Keep in mind, though, that your target website or business audience is whom you’re writing to when blogging. That’s why it’s important to provide them with useful tips and tricks so they are benefiting from the blog and finding reason to keep coming back for more information.

Among the numerous benefits of adding a blog to your website, the most crucial one is that it gives you and your company a voice. There is no better way to personalize your company than by having a blog. For instance, you can show all the values that are important to your company and its employees by writing about company culture.

Your blog is also a place where you can write about upcoming products or services, and comment on industry trends. Use it to showcase your brand personality and industry expertise. Remember that customers are less likely to buy a product from a company they don’t like. However, they are more loyal and likely to become repeat customers for those brands they like.

5 Steps to Add a Blog and Start Blogging

Starting a blog is easier than it once was, but you have to be more determined and have clearly defined goals before you start working on your platform.

Here’re crucial steps to make your blogging an interesting and beneficial process.

Step 1: Prepare and plan ahead

Every good strategy requires preparation, and it’s the same with blogging. What are the goals of your blog? Do you wish to inform people about your products or service? Do you want to provide them with additional information on product usage? Do you want to position yourself as an opinion maker in your industry so you’ll comment on recent trends and provide guidelines?

Answering these questions will help you determine in which way to go. Don’t forget about writing a list of topics for your blog. To research and get some ideas, use Google Trends, a free tool provided by Google.

Step 2: Add a blog page on your existing website

As a company or serious professional, you probably already have an existing website. To add a blog to the website, create a new website page with a link to a blog you set up on a popular blogging platform like WordPress (WP).

Alternatively, you can move your website to WordPress. Use .htaccess codes to redirect old links on your existing website to new ones on WP. The power of a static blog homepage in WordPress can allow you to run your blog with your website name as the main domain.

You can then customize your blog to match your website and post content on the blog. Visitors will not have a problem identifying and reading your blog.

Step 3: Publish the blog page

If you want your blog to be accessible on your website so that other people can read it, you will have to publish the website page with a link pointing to your blog, or add the blog link to your website navigation. Check that everything is correct in the page and click the ‘Publish’ button.

After publishing and making your blog link live on your website, go to your WP Dashboard and choose ‘Settings’ on the left side. Click the button to create a new static page in WP and select ‘Blog’ under the drop-down menu for ‘Posts.’

It’s very important that you choose ‘Blog’ under the drop-down menu for ‘Posts’ and not the ‘Front’ page, because it will determine where your blog feed appears on your website.

When you’re done with that, you will now have to decide how many posts you want to appear when your readers visit your blog. The number is up to you.

Step 4: Add your first blog post

This is where you’re going to need that list of blogging topics you created in the first step of preparation. Decide on the title and subject or topic that is best to publish as your first blog post.

With blogging topics already decided and written down in the first step, you will have no problem creating content that is high converting. This is why it’s essential that you don’t skip the preparation phase.

Don’t be too strict on yourself, though, especially if this is your first blog post ever. The good thing about blogging is that you can edit all your posts after they’re published without any problem.

Step 5: Create an editorial/blogging calendar

Blog posting should follow a pre-determined strategy for it to be effective. For this reason, create an editorial calendar for your upcoming articles, with topics, deadlines, the persons who will write them and any other information you find useful. Have this information clearly written down ahead of time.

When you blog without an editorial calendar, your blogging messages and schedules are likely to be all over the place, making your blog look disorganized and messy. Your customers may easily get confused. Blogging is pretty straightforward, but mistakes like these can harm your blog performance.

Conclusion

Adding a blog to your website is not something you can ignore today at a time when every business is focused on content marketing. When you decide to start a blog, remember these key points:

With a blog, you can easily communicate and engage your audience
Blogging will increase your search engine ranking results
A blog is a perfect platform for publishing converting content
Having a blog allows you to show your company culture
With quality preparation, you will simplify your blogging process
Having an editorial calendar is crucial for your content to succeed

With all of this in mind, blogging will be inspiring for you and your audience. It will simplify your communication with customers and make it easier for you to convert prospects into customers as well. So, get blogging today!

By Melissa Burns

Melissa Burns is an independent journalist and marketing consultant. Business innovations, technology, and marketing are central topics of her articles. She started writing with a single goal of sharing her expertise with other people. Melissa also provides workshops for start-ups and small businesses.

Sourced from The Web Writer Spotlight

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How do I get my Website on the First Page of Google Search

May 24, 2019 No Comments

By Richard James

There is no denying the power of Google. The search engine has become so popular that the term “Googling” has become synonymous with the very idea of looking something up. The only problem is that while people look to Google for answers, they do not look very hard.

Most people never look past the first page of results. This means that falling to the second page is almost as bad as being on the tenth page. Given that the vast majority of people begin online by using a search engine, this is not something any successful website can afford.

Search Engine Optimisation (or SEO) is the key to landing a prime position on the front page. However, competing with big businesses who have monopolised all the most popular words and phrases can be more than a little intimidating. That is not even mentioning all the other businesses and blogs out there who are fighting for the same position.

Not to worry though! There are several relatively simple tips and tricks that can give anyone the edge they need. The reason why everyone is not taking advantage of these techniques is that they are not the most intuitive since it involves working with the inherent disadvantages rather than trying to get rid of them.

The Disadvantages

In order to turn these so-called weaknesses into strengths, the first step is to understand what they are. To begin with, no-one is going to be able to compete with big industry names when it comes to popular phrases from the start.

Websites have a domain authority score rated out of 100. This score is heavily influenced by how many external links there are to that particular site. The big-name popular sites will have tens of thousands of links meaning that their domain score is often 70+.

So competing directly is very hard. Achieving that kind of domain score would require years of work and a huge monetary investment. Fortunately, there are other ways to make it on to Google’s front page. All that is required is a little creative thinking.

Long-Tail Keywords

Since no-one can fight the big names for popular phrases, the next best thing will have to be used instead. Long-tail keywords are longer and more precise phrases used to search for items.

Take this guide for example. The popular “head” keyword would be “ First Page of Google “. A long-tail search might look something like “ How do I get my Website on the First Page of Google Search “. The thing is, that the majority of Internet users search with phrases that are long-tail keywords. People want answers to their specific problems. So, if these searches can be predicted then there is no need to fight over head keywords. It is like casting ten smaller but more accurate nets instead of one larger one.

The great thing about this strategy is that when a relevant website appears when someone has searched for a long-tail keyword, people are more likely to stick around. This is because they asked for something specific and got a result so they believe the thing they are looking for must be somewhere within the site.

While it is true that head keywords are searched more often than any long-tailed keyword the difference does not matter that much. Long-tailed keywords have a much higher conversion rate which is the truly desirable result. It is better to have 20,000 users with an 80% conversion rate than it is to have 60,000 users with 20% conversions.

Write More Posts

The problem with utilising a strategy focused on long-tail keywords is that it requires a lot of content to back it up. A good blog post will feature a couple of keywords at the most. To capitalise on all the different keywords that will bring a website to the front page require a lot of different posts to catch a lot of different search terms.

So how many posts is enough? The industry standard is to write at least 16 posts per month, probably a little more. This means that the competition is averaging a new post slightly more often than every second day.

These are not low-quality, short-form posts either. Most posts that turn up on Google’s front page are over 2,000 words in length. Write guides with lots of useful details to help people fix their specific problems. Again, being specific is better since it allows for more long-tail keywords to be spread out across multiple posts. It is also harder to run out of things to talk about if the topic is not exhausted quickly.

Still, a brand new 2,000-word article every 2 days in 3 is a lot of content. At that point, it may be worth finding a dedicated content creator. Fortunately, content marketing is the cheapest form marketing available right now and it generates the most leads.

As well as being informative, the content needs to generate the highest CTR possible. This means optimising both the headline and the meta description. Then, as CTR increases the search engine ranking also increases.

One common trick is to figure out a headline that is the opposite of common wisdom. For example, if someone is searching “How to do X” and they see a headline saying “Learning How to do X is a Bad Idea!” they are going to stop and read a little more. Subverting expectations is a great way to stand out from the competition.

Become Featured Elsewhere

Generating all that content is a lot of work so it’s time to supplement it with something that requires far less effort. As mentioned before, all of the competition, including the big names, rely on content generation. This can be turned into an advantage.

A lot of these sites write content round-ups and features about other sites and blogs. All that is required is to be featured in their work. It is like advertising, except without the fees attached. Both sides win since one needs content to feature and the other needs to be featured. The result is essentially free advertising.

The thing about sites dedicated to ranking other sites and services is that people trust them. Customers believe that their work has been done for them and so they are free to choose the site from the ranking that suits them the best. For anyone who makes it on to these lists, it means competing with 4 to 9 other websites instead of hundreds.

This method requires very little time or effort. All that is needed is to reach out to the site ranking hosts with a pitch. It does not cost anything at all and there are huge returns for every successful attempt.

The key factors to ranking in Google are;

Quality and depth of your content

You need to cover your subject in an in-depth way and provide users with quality content and answers to their search queries.

Quality and number of inbound links

You need to get other quality website to link to your website, which can be done by content distribution to other high-quality website from within your niche. Always focus on quality and not quantity.

Fast Loading

Make sure your website load quickly for users, as nobody likes to wait for slow loading websites. You can test your website speed with Google. Click here

Mobile friendly

With the majority of users now using mobile devices it is imperative that your website is optimised for mobile use, and they can find the content they require quickly.

Domain Authority

You need to build the authority of your website using both content you publish on your website and by having external links to your website from high authority and related websites.

Security

You should ensure your website is free from any viruses or malware, and make sure it is hosted on a secure server and is accessible from https and make use of a SSL certificate.

Paid Advertisements

Paying for AdWords is probably not the first thing that comes to mind for anyone thinking about trying to reach Google’s front page. There is a strategy here and as always, it is about building an advantage from an unusual angle.

Results from AdWords are typically irrelevant to most searches. This is because the people who pay for it are not interested in being part of the organic search. Conversely, most people who want to be part of the organic search are not thinking about the ads that everyone has to scroll past to reach their search results.

Take a search for “best car insurance” for example. Someone entering this term is likely looking for a list comparing different insurance providers so that they can make an informed decision. There is no way any insurance provider is going to appear in these search results. Still, the insurance providers want a chance to capture some customers who are searching for this term and so they pay for AdWords.

A well-positioned advert that is actually relevant to the searcher’s intent is going to generate traffic. Also, because the adverts appear before the organic search results it is a little like skipping the line to be top of the list. So long as the advert is built to look like one of the results the user is actually looking for it is going to work. The more focused your ads is and the landing page you send them to the better results you will get. For example if you users was searching for “bmw 5 series car insurance, and your ads says “Best price BMW 5 Series car insurance” the users is much more likely to click on the ad and if the landing page is about BMW 5 series car insurance the user is much more likely to convert into a customer or enquiry.

Summary

No-one is going to make it on to Google’s first page of results immediately. A lot of the best keywords have long since been eaten up by the biggest names. These companies have long reputations that make competing directly extremely difficult.

There are ways to get around the limitations and still make it with enough time and hard work. First, use long-tail keywords. Finding the right ones takes some research but it is well worth the effort since they boast a much higher conversion rate than shorter phrases anyway.

Next is content. Content provides the platform for the keywords to come into play. Make sure to produce constantly and make sure that the posts are detailed with a narrow focus. Once enough has been produced it can be submitted to review sites. Making it onto a top 5 or a top 10 list is always going to generate a lot of attention.

Finally, it is always possible to utilise ads. AdWords results that look enough like organic search results will generate extra traffic. It is simply a matter of being creative and doing the proper research beforehand to make sure the advert has the correct look and feel.

These tips are not conclusive but they are a good place to start. The thing they have all have in common is creative thinking and with enough imagination, it is possible to go much further. Any site can sit right beside the biggest names with the right approach.

By Richard James

Has worked for many Internet marketing companies over the years, and has contributed to many online publications. If there is a story, he will find it.

Sourced from The Tribune World

In News

4 basic ways to drive traffic on your website

May 20, 2019 No Comments

Sourced from Inventiva

Nowadays, every business is online and everything depends on the website. In order to achieve more customers, you will need more visitors to your website. The more traffic you have, the more conversion rate you will see. Driving traffic to your websites is the main problem for many of the people. Only because they can’t get the traffic, most of the people fail in the online world. Just for you, here are the 4 basic and the handpicked ways to drive traffic to your website

Email marketing

The best way to drive more and more continuous traffic is by Email marketing. When you open any of the websites, you might have noticed that they always ask you for your email and continuously sends the mail every week. Implementing this on your website will not only increase the traffic but you will also get a customer base who knows you by the name.

Email marketing has a huge conversion ratio by which it will easier for anyone to convert the visitors into the customers. You can offer freebie sent to their email as soon as they enter their email address. This will give you more email subscribers. There are various email marketing services that you can make use of.

People have been using email marketing for many years and they have a huge convert ratio compared to all.

Search Engine PPC advertising

PPC stands for pay per click. When you search anything on Google or any other search engine, you will see some of the ads. These are search engines ads. They are a great way to drive traffic as people are exactly looking to buy a product when they search on Google. You can set up a Google ads campaign by which the ads will be visible to all the people who are searching on Google.

If you are looking for a targeted visitor, Search engine marketing is the best as well as the most cost-saving way to get the traffic. For instance, if your website is about dog food, and you have placed ads in Google. Now, if someone is searching for Dog food and your ad shows up, they are more likely to buy from you as they are already looking for that particular thing.

There are various options by which you can target a specific audience to display your ads. The best way to target here is to get a digital marketing expert who will set up the entire Google ads campaign for you. Using this, you will get the visitors that you can make your regular visitor using email marketing.

Social Media Marketing

People spend most of their precious time scrolling through social media. This involves all the famous social media including Facebook, Instagram, and also YouTube. You can display your ads on any of these platforms.

Depending on which niche you work with, you will choose the platform. For instance, if you have to deal with images, you can choose Instagram. In this way, choosing the right platform is necessary in order to get the targeted audience and drive more traffic.

There are various advertising formats that you can choose from and also the ads can be displayed anywhere depending on the social media platform such as in feeds ads, story ads, etc. The social media marketing is not limited to the ads, you can also opt for influencer marketing where you can ask the related social figure to promote your business website.

Lead magnets

Lead magnets are another best way to drive traffic. Basically, a lead magnet is nothing but offering something for free or creating a specific page that converts. It can be about a specific product or you can simply ask for registration for the webinar. Lead magnets will help you to achieve all the goals that you have set.

You can either get members of your websites or you can simply get new email subscribers. In this way, lead magnets are useful for everyone. There are various tools and software that you can use to create a landing page that will convert and either give you sales or new members for your website. You can, of course, implement the email marketing along with this.

For instance, if you are getting leads for the webinar and you can add an email address and then when you have the email address, you can continue with the email marketing strategies.

Final words

To drive the maximum amount of traffic to your website, you can try all of these or you can try all one by one. Once you try it, you will get to know which works best for your business. In this way, you will be able to choose any one of them from all the ways stated above. You can surely try all of them to get the maximum results.

Sourced from Inventiva

In News

How to Make Your Website and Social-Media Presence Bulletproof Against Algorithm Changes

April 2, 2019 No Comments

By Dakota Shane

Experiencing a decline in Web traffic and social-media reach? Here’s how to fix it.

It happens almost every year without fail: organic reach on social-media posts drop, and Google comes out with yet another algorithm change that causes a decline in Web traffic.

The reasons for these updates are pretty simple. For social-media platforms, it boosts revenue because it forces users to “pay-to-play” if they want to see any sort of business results from the platform.

For Google, the company wants to provide users with the best possible answer to any question they search for, so the old-school way of “gaming the system” in terms of search engine optimization “hacks” is becoming less and less viable – causing many innocent casualties along the way.

The good news is there are ways to easily combat this decline for every entrepreneur from small-business owners to startup founders. Here’s where to start.

Web Traffic

1. Create pillar content.

We’re now seeing the pendulum swing in the opposite direction when it comes to content consumption. Now that people are getting overwhelmed with too much online content, they’re looking for more thorough, in-depth content to avoid toggling between 10 different articles to find the answer they want.

This is why pillar content has grown so much in popularity in recent years. Defined, pillar content is a long-form, in-depth piece of content on one topic that could technically be disassembled into a handful of standalone pieces. If you haven’t begun creating pillar content yet, it could be the secret weapon you’ve been looking for against Web traffic decline

2. Optimize your site for mobile.

With 52 percent of all Web traffic now coming from smartphones, Google has made it clear websites should now be optimized for mobile. If you haven’t already, begin browsing around your website on your phone to see where you need to make key changes to enhance your user experience on mobile.

3. Always keep user experience at the forefront.

In everything you do, be sure to keep user experience at the top of your mind. With all of the competition online today, it isn’t enough anymore to only have great content. Your content also needs to look good and load fast. This is why having stunning graphic design and great photography in your blog content and on your site goes such a long way.

4. Have a specific focus for your website.

The days of keyword-stuffing and trolling for traffic are long gone. Today, Google wants its users to be directed to the very best websites in any niche the user is searching for. If you’re a bike repair shop, then be sure your entire website and blog is filled with bike-related content, as opposed to unrelated topics. Write about your hobbies on your own time – on your website, you’ve got to stick to your niche.

Social Media

1. Know that you’re going to have to spend money.

The first thing you have to realize is, nowadays, in order to succeed on social media, you’re going to have to invest money into it. The days of free social media have come and gone – and with the precedence Facebook is setting with their pay-to-play business model, it’s unlikely the trend of slashing organic reach will slow down.

2. Hop on new features early.

One of the savviest things you can do to combat lower organic reach is hopping on the new features social-media platforms release early. For reference, an example of a new feature would be Facebook rolling out Facebook Live or Instagram rolling out Instagram Stories.

On top of the benefits of having less competition for attention earlier on within these new forms of content, they’re also given priority in terms of organic reach because the companies want more users to become familiar with them. This happened when Facebook launched both native and live video, when LinkedIn rolled out video, when Instagram launched Stories, and more.

3. Social media is no longer a volume game.

Across the board, social-media platforms have adopted an engagement-based style of algorithm, which selects the content it will display based on engagement as opposed to strictly sticking to chronology. Because of this, sharing on social media is no longer just a volume game – it’s a quality game. The highest quality content rises to the top of news feeds.

To start, be mindful of the content you share. Put your all into every post you publish, measure which content is performing best, then double down on the style that is.

As an entrepreneur, it can be daunting to see a decline in Web traffic or organic reach on social media. But it certainly isn’t impossible to reverse. In the coming year, begin fighting against the algorithms by applying the tips laid out in this article. Best of luck.

Feature Image Credit: Getty Images

By Dakota Shane

Sourced from Inc.