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It’s a miracle that the free internet lasted as long as it did. It’s been nearly 30 years of mostly unfettered, free content access to everything from magazine articles and newspapers to videos and recipes. The steady devolution of the online advertising business made free online content an economic equation that no one could solve.

If you need further evidence that your free internet is evaporating like snow on an early spring day, look at CNN.com. The popular online news platform, an arm of the still popular cable news network, is putting up a paywall.

It won’t block you from seeing all CNN.com posts but will limit the number you can see for free. It’s unclear if that will be a few a day or a dozen per month. However, once you hit the limit, CNN.com will prompt you to subscribe for $3.99 a month or $29.99 a year. That’s not a lot, and for all-you-can-eat access, some might consider it a bargain. Even so, it’ll be an adjustment, especially for those who’ve been accessing the site since it launched “on the World Wide Web” in August of 1995.

CNN.com is not alone in this. TechRadar competitor The Verge is reportedly considering a paywall and I can guarantee similar discussions are underway at every “free website”. Good content, everything from short news posts and long product reviews to essays and videos, is costly to make. If display ads (the ads that surround this post) aren’t paying the bills, possibly because too many of you use an ad blocker or fewer people are viewing your content and the ads because Google is delivering AI-generated content synopsis on search results, you have to find a new way to fund that content.

Other sources

Even without those forces, traditional media like CNN.com is struggling because a large segment of the online audience is getting their news elsewhere: usually YouTube or TikTok. It’s unlikely a two-minute TikTok has all the depth of a CNN.com or Washington Post piece, but that doesn’t matter. Gen Z trusts those sources and will usually turn there first.

Obviously, many of us still rely on these traditional OG websites for news and information and are not used to paying for the content. And, to be honest, we don’t usually willingly enter Paywall land.

There are strategies honed on platforms like The New York Times, The Atlantic, Business Insider, and others, where we find ways to see more than our share of free content. Usually, this involves opening another browser window in Private Browsing or Incognito Mode, which means you don’t carry the cookies that tell the website how many posts you’ve already viewed. This method usually only works for a single post, but there is satisfaction in reading that one extra story.

I know I’m the last person who should be doing this, and sometimes I wonder how I can be so cheap. The truth is, I already pay for a lot of content. I have subscriptions to The New York Times and The New Yorker. We also subscribe to our local newspaper.

Also, wasn’t the Internet supposed to be free?

Modelling subscriptions

Maybe not. The World Wide Web was launched for free almost by accident. When the Internet arrived, it had no interface. Then, some enterprising programmers built early web browsers that could translate Internet data via HTML into browsable and interlinked pages. (Yes, a massive oversimplification of what really happened.)

The Web grew so fast and spread so wide that no one even had time to figure out a decent economic model. We did understand the web offered content consumption and audience measurability in ways virtually impossible with traditional media. That was a bonanza for traditional advertisers who desperately wanted access to all those eyeballs.

And they got them in droves. However, the efficacy of these ads started sliding almost as soon as they started appearing. There were a lot of bad actors back then who thought it was OK not only to run online ads but also to make them pop-ups. Visiting some sites was like playing a game of whack-a-mole. Naturally, if you visited an adult site, you probably got what you deserved.

It’s been almost two decades of us knowing that a full-time free internet was unsustainable, but the reality is just now catching up with our consumption. Free was a dream we all had and it was a wonderful one while it lasted. Now we’re waking up on if not the wrong side of the bed, the costly side of the paywall.

Feature Image credit: Shutterstock

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A 38-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade. Lance Ulanoff makes frequent appearances on national, international, and local news programs including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC.

Sourced from techradar

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If you’ve ever wondered what websites do with the data they collect, you’re not alone. Many people assume the worst, thinking websites just want to target or scam you. But the truth is far more straightforward and less spicy.

Website Owners Need Your Data for Analytics

The most basic reason websites collect data is for analytics purposes. Much like how you monitor your social media accounts to see how many people have followed/unfollowed you, liked your posts, watched your videos, etc., website owners rely on your data to analyse how people are interacting with their services.

For instance, analytics can show which pages or content are most popular. Then, website owners can create or provide more of what resonates best with their audience.

Whether it’s tracking how many people visit a certain page, how long they spend on different sections, or which website features people use the most, data collection helps owners continually enhance the overall user experience. These details can offer clues on how they can improve the navigation, make content more accessible, or bring more relevant information to the fore.

Although collected from individuals, much of this data is aggregated—used as a whole to make general statements instead of identifying individual traits. At its core, analytics offers owners high-level snapshots like “10,000 people subscribed to my blog, with more females unsubscribing after two weeks than males.”

This data isn’t used to profile you—as someone who reads articles every evening. Rather, it helps owners identify common usage patterns so they can better tailor their services to the needs and preferences of their target audience.

Most Sites Want to Offer You Personalized Services


While analytics focus on aggregate insights about large groups of people, many sites also track some level of individual user data to cater to your unique needs and interests. If you’re anything like me, you’d rather see relevant product recommendations when you open an e-commerce site. Or, you just love Spotify’s daylist or DJ features.

These personalized recommendations are provided because the website or application tracks your previous purchases, listening history, browsing behaviour, etc.

However, it’s not only about personalized recommendations. If you’re visiting a site for the second time, you’d most likely see a different landing page from the one you saw the first time around. Similarly, the site header, font, page span, etc., will differ based on whether you’re using a smartphone or a laptop.

Have you ever noticed how a site remembers your language preference or theme? That’s also your data at work.

Big tech companies like Google typically employ individual tracking to “tailor your experience,” but again, this is usually strictly based on the information you voluntarily provide. You’ll always be able to disable personalization cookies or opt out of sites tracking your searches or activity.

Google Turn Off Personalisation Settings Information Page

Websites Can Collect Your Data to Show You Relevant Ads

Have you ever wondered how so many websites manage to remain free without any paywalls blocking your way? The truth is that most rely on ads to keep the information, videos, etc., flowing.

Whether you want to or not, you’ll most likely endure a barrage of ads every day, even if you use ad blockers. But the good thing is that, instead of irrelevant ads, you can opt for ads that’ll allow you to find things you might need or like. I’ve found several helpful, unique productivity apps enduring unwanted ads.

So, how do sites show you relevant ads? Simple—by tracking things like what product categories you typically browse and your past purchases. Run a search for something you’re thinking of buying, and lo and behold, related ads will pop up wherever you surf next. You can read our guide if you’d love to learn more about how websites track your online activity.

7 Ways to Protect Your Privacy Online

While most sites aren’t out to scam you, you should still take extra steps to keep your data safe and private.

  1. Don’t accept cookies blindly. Read through cookie/privacy policies carefully to understand what data a site collects and how it’ll be used. Don’t assume. Verify.
  2. Periodically clear the cookies you’ve accepted for specific sites. Modern browsers make this easy, as well as blocking third parties and opting out of interest-based ads.
  3. Use a VPN to keep your browsing activities hidden.
  4. On sites like Google and Facebook, opt out of personalization if you’d rather not receive ads based on your interests.
  5. Confirm that data transfer on each site you visit is secure; check that there is HTTPS in the URL field.
  6. Use a separate, complex password for each of your accounts. This way, if one of your accounts suffers from a data breach, it won’t affect all your accounts. There are tons of password managers you can take advantage of.
  7. Install privacy tools like Brave or Signal on any of your devices to block trackers that may be lurking in the background of sites.

While malicious sites exist, most collect data for legitimate reasons, not to scam you. It’s important not to attribute malicious intent at first glance. Remember, people run websites—and people make mistakes, which is why there are so many instances of data breaches and the like.

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Sourced from MUO

By Kaushal Thakkar.

A testament to its reliability and rigidity, e-commerce is expected to cultivate even greater results once the pandemic subsides

With the monumental shift in all marketplaces amidst the COVID-19 pandemic, the e-commerce sector has emerged more unscathed than other sectors. A testament to its reliability and rigidity, e-commerce is expected to cultivate even greater results once the pandemic subsides. This shift can be attributed to the major change seen in customer behaviours and their growing preference for online transactions.

For instance, the U.S retail sector saw consumers spending over $146 billion on online transactions, which is a 14.5% rise compared to last year. Moreover, the U.S daily e-commerce sales also saw a significant 49% rise from April 1st to April 23rd, when compared to 1st-11th March, when the pandemic was not in its full effect.

So, the main concern for e-commerce businesses now is how to generate traffic organically on their websites/portals and gain more consumers? Let us take a closer look at this predicament and the possible solutions.

DATA – More enticing and relevant than you might think!

Ever wondered what makes e-commerce giants like Amazon, JD, Walmart, Alibaba, and many more stand out in terms of the heights they are reaching? If you delve into the details, you will also come across questions such as how are they able to offer better and seamless customer experience and position themselves as the top search results on search engines?

The collective answer to these questions is that these e-commerce giants are heavily data-driven in their operations. Not only this, but they also implement the intrinsically analytical outcomes of data processing to get a better view of the market and customer behaviours.

Now, becoming data-driven in operations can be a major hurdle for e-commerce websites if not done correctly. But here is how e-commerce giants smartly and viscerally approach the implementation of data-driven reports to generate traffic on their websites:

1. Mobile-First Indexing

Over 52% of web searches are done via mobile devices. Hence, the first and foremost element that e-commerce businesses should concentrate on is indexing their websites for mobiles, as it can significantly impact their search rankings.

Mobile websites are going to be crawled first by Google’s bots and indexed to be shown as preferred search results for mobile users. Making a mobile-friendly website, optimizing it for increasing page loading speeds, and streamlining the UX are the key determiners for attracting more visits to the website.

2. Building Up Steadfast SEO Strategies

Implementing a data-driven approach on various domains while creating SEO strategies has helped major  e-commerce websites create the best marketing campaigns in their respective domains. For instance, knowing your conversion rates and bounce rates can help you determine the areas you are lagging behind and developing SEO strategies to bridge that gap that can significantly improve your figures.

Similarly, knowing how much time a customer is spending on your website can let you know if the customers are closing your website quickly and why they are doing it. This can help you in building competent SEO strategies to battle the problem statements detected from collecting data for the same.

3. Conducting Comprehensive Keyword Research

It is a widely known fact that keyword research is one of the most important elements in SEO. Hence, conducting keyword research based on data collected through consumer behaviour, search patterns, and search volume are very imperative to attain higher search engine rankings. Moreover, determining the right keywords to implement on your website, which aligns well with your products/services or what your potential customers are searching for can propel your website visits to a whole new level.

4. Publishing Only Data-Driven SEO Content

Writing keyword flooded content with little to no context or girth to its meaning is a tried and failed strategy. Identifying your target demographic, analysing what type of content they read or respond to, and what benefits they are seeking to achieve from the content is the first stepping stone of data-driven content.

Now, the next step is to make the content have a ”goal”, which encourages the reader to make desirable actions, while simultaneously educating them on what they searched for. The data-driven approach comes into play at the front gates when determining what actions you want the reader to take.

5. Spotlighting Product Reviews

Any e-commerce business would know the power held by product and service reviews when it comes to customer retention and acquisition. Positive reviews not only safeguard the brand image of e-commerce businesses but also prove them to be socially credible, which in turn attracts more visitors on the website.

Over 67% of the customers are influenced by reviews, which becomes a major factor in driving more traffic on e-commerce websites. Moreover, product reviews, whether bad or good, are also an integral factor in improving conversion rates if they are promptly responded to.

6. Leveraging Forms and Surveys to Collect Customer Data

The use of forms and surveys can significantly help e-commerce businesses in getting a collective overview of their customers’ feedback and requirements. There are three types of customer data you can potentially obtain from surveys and forms, which are:

  1. Purchase History: To help e-commerce businesses analyse the buying patterns of the customers to suggest them with the best-suited products exclusively.
  2. Geographic Data: To help e-commerce businesses in finding out the most common locations from where most of their revenue is coming, along with focusing on promising or primary locations for determining key market regions.
  3. Customer Demographics: Collecting customer information such as average income, occupations, gender, age, etc., to determine your key target audience. This can help in creating targeted and successful marketing strategies.

Being Data-Driven is the Call of the Future

Building an e-commerce website and making it attractive for the target demographics is a data-based activity in today’s digital world. Knowing the customer behaviours, competitor tactics, updates in SEO guidelines, and much more are the key determining factors of an e-commerce website’s success.

Keeping the aforementioned points in mind, it is safe to say that a data-driven approach is a make or break factor that e-commerce businesses should take very seriously. Collecting, Analysing, and Implementing – These are the three pillars of a successful data-driven approach, that can help budding e-commerce websites in generating as much or even more visits as are being generated by e-commerce giants.

Feature Image Credit: Pixabay

By Kaushal Thakkar

Founder, Infidigit

Sourced from Entrepreneur India

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Do you ever find that websites sometimes refuse to load in Safari on your Mac, no matter how long you wait? The problem has been plaguing Twitter users in recent months, and can occur with other sites, too.

Fortunately, there’s an easy fix.

You may have already resorted to using another browser. When this problem surfaces, switching to Chrome or Edge (or anything other than Safari) can be an easy fix. But who wants to swap browsers because one website won’t load?

Another extreme solution is to clear all your Safari data. That’s quick and effective, but it means losing all your open tabs, having to log in to all your favourites sites again, and other little annoyances.

Instead, you can efficiently target only the site that isn’t loading. Here’s how to clear Safari data for just one website when it isn’t loading.

Fix websites that won’t load in Safari

Before following these steps, ensure that the problem really is just with Safari. Obviously, you should make sure your Mac is connected to the internet. Then try loading the problematic site in another browser — maybe on your iPhone or iPad — or checking its status on Downdetector.

If your connection is fine and dandy, and the site loads on another device, follow the steps below to clear its Safari data:

  1. Open Safari.
  2. Click Safari in the menu bar, then click Preferences…
  3. Click Privacy, then select Manage Website Data…
    How to manage website data for Safari
  4. Use the search bar in the top-right corner to find saved data for the website that won’t load.
  5. Select the saved data, then click Remove.
    How to delete website data in Safari
  6. Click Done.

Once that’s finished, you can visit the site again, and it should load without any issues … at least for now. Some users find that the problem reoccurs every few weeks with certain sites, such as Twitter. So you might need to repeat these steps later, unfortunately.

If this fix doesn’t work for you, there could be other things that are preventing the site from loading. If you use a content blocker, ensure that the site you want to visit hasn’t become inadvertently blacklisted, and try restarting Safari.

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Sourced from Cult of Mac

Sourced from Linelcons

The world of designing has grown by leaps and bounds in recent years. This has resulted in a massive increase in digital freebies that you can find online. These free design resources can be used by designers and developers to create aesthetically pleasing and attractive interfaces. Moreover, beginners can even study these free design resources to understand how they are built.

Every month, there are countless freebies released on the internet. In this post, we share with you the top noteworthy websites to explore and download free design resources. Let us begin!


SketchApp Resources

Sketch App Sources is a great free design resource to explore for free design options. You can download your favorite sources for free and choose from a whopping 4370 sketch resources. This website is a powerhouse of UI Kits, wireframes, icons, wearables, mockups, forms, and a host of other data. This website offers an unparalleled collection of fantastic tools that you can use for all kinds of design needs.


Muzli Extension

Muzli Inspiration is the secret source for designers that can be used to create amazing web projects. It offers the best design inspiration that you have been looking for, and it has been expertly curated just for you. It comes as an extension for Safari as well as Chrome to deliver inspiration and relevant design stories.


UIdeck

UI Deck is one of the best websites to explore to download free website templates, ui kits and landing pages. It offers landing page templates, UI Kits, and bootstrap themes in order to bring all kinds of web projects closer to being launched. All the HTML templates offered by this website are handcrafted with love and help in easing the design process substantially.


Freepik

Freepik offers free vectors, icons, PSD as well as stock photos for free. It has a vast collection of graphic resources for all kinds of designing and developing needs. If you like the free versions offered by this popular website, you can also choose to invest in the paid version as it offers an elite collection of design resources.


GraphicBurger

GraphicBurger is one of the most popular options on the list. It offers tasty design resources for all your designing and developing needs. Each pixel has been cared for like a newborn baby on this website, which is an added point of attraction for web designers and developers. It is absolutely free to be used for both commercial and personal purposes.


Invision Design Resources

InVision is another website you could go for when looking for free design resources. It offers a full library of icon packs, high-quality UI kits, and mockups for absolutely free. These design resources are a great inspiration, and you can choose from a wide range of photos, videos, and designs. Also, the resources offered by this website come through third-party providers.


Prototypr

Prototypr is a hand curated design platform with thousands of design resources such as – tools, stories, and news. Its kinda app store for design tools and resources.


FreebiesBug

Freebies Bug offers the latest design resources for free. These resources have been handpicked by experts for web developers and designers. Moreover, the list present on this website is updated often to ensure that you can avail of the best freebies at any time you want. You can choose from a vast range of icons, mockups, website templates, and UI kits with ease.


GraphicsFuel

GraphicsFuel offers resources from a staggering collection of more than 25 million graphics. It allows you to choose from a vast range of categories such as Background, Fonts, Icons, Graphics, Textures, Sketch App files, and much more. You can even subscribe to the website to get a free design bundle of 20 files.


DesignResourc.es

Designresourc.es is great source of free design resources such as – Icons, Tools, Design System and almost anything related to design. Really a noteworthy site for curated list of design resources in one place.


Free Illustrations

We have created an amazing blog post dedicated to free SVG illustrations, where you can get all the available sites that offer free professional-quality SVG illustrations. This is regularly updated, curated and so popular. If you are looking for free illustrations for commercial use, don’t forget to check this out.


Design Resources for Developers

This is one of the most underrated lists of design resource specially for developers. This curated list is updated daily basis and listed almost anything you need such as – Icons, Templates, CSS Frameworks, UI Kits, and much more. This list is maintained by Brad Traversy on GitHub.


Interfacer

Interfacer is a fantastic option, with over 300 free design resources. You get access to these high-quality resources for free. These design resources offered by Interfacer have been created by the most talented people on the internet. All these design resources can easily be used for all kinds of commercial web projects.


Colors and Fonts

Colors and Fonts is the perfect way to supercharge your workflow and streamline your web projects. This curated library of typography and color tools is the ultimate gift for web developers as well as digital designers. This website is again 100% free to use and offers a wide range of markups, variable fonts, and font pairings. Moreover, you get several color options such as color palettes, gradients, contrast, gradient patterns, color converter, and much more.


Illustrations Tools

Illustration Tools is a directory of resources and tools for illustrators. It offers a number of free tools and resources for all kinds of web projects. This website has an easy user interface and offers a lot of variety to the customers. Therefore, you can say goodbye to hurdles and create a seamlessly and effortlessly attractive web project.


UI Goodies

UI Goodies offers all the best possible resources and tools for designers in one particular place. With this website in your corner, you need not look elsewhere for free design resources. You can choose from a plethora of resources such as color, accessibility, mockups, illustrations, icons, design inspiration, content generators, and much more. Simply put, this website is a one-stop solution for all your free design resources and tools needs.


UnDesign

Undesign provides users with a collection of design resources and tools for free. This website is gold for developers, designers, and makers. You can find tools and resources in a number of categories such as colors, inspiration, gradients, logos, typography, generators, templates, and much more. Using this website and the tools it offers, you can create fantastic web apps effortlessly.


Design Resources for Software Devs.

These tiny yet carefully picked design resources are mainly listed for software developers to ease their design journey, curated by sunny Singh.


And there you have it! This is a curated list of the best websites you can consider for downloading free design resources on the internet today. So, what are you waiting for? Get cracking right now! or if you know similar site which is regularly updated feel free to comment. We will add to the list.

Sourced from Linelcons

By Jared Lindzon

What might seem like time-wasters on the surface may actually prove to be important enablers of productivity in the long run.

Employers may restrict access to certain websites in order to guard against very real cyberthreats, but the practice has its downsides, too. Many also end up blocking harmless content, and can potentially affect productivity, according to research.

In a recent study by TheBestVPN, 64% of employees reported that their company used a firewall to restrict access to certain websites. Despite this, two in five employees admit to accessing them anyway, often while on break and sometimes even to accomplish a work-related task.

The study found that the majority of organizations that use this technology do so to restrict access to websites with mature or illegal content, gambling websites, dating sites, and unsecured websites. “Those top few present obvious risks to a company’s network and possibly their security,” explains Joey Morris, who is part of TheBestVPN’s creative team and the author of the study. “It’s really hard to imagine a possible use of those websites that would be beneficial to any employee’s productivity.”

The gray areas

The case for restricting access to some of the other most commonly blocked websites, however, is less clear cut. According to the study, just over half of employers who use firewalls block access to social media and gaming websites, 35% block access to video streaming services, and nearly 32% restrict access to music streaming platforms. Furthermore, over a quarter prevent access to online shopping websites, 21% restrict access to file-sharing websites, and 17% block instant messaging application.

[Screenshot: TheBestVPN]

Is blocking effective?

In 2009, Ann Cavoukian, then-privacy commissioner for the Canadian province of Ontario, called blocking social media at work a “mistake.” “It’s like waving the proverbial red flag in front of your staff,” she said. “It’s almost a challenge to them to find a way around it.”

Over a decade later, the TheBestVPN’s study has proven her right. It found that despite their employers’ best efforts, 40% of employees have found ways to access restricted websites. Most often this is done through a mobile device, and the practice is most common among younger workers.

When asked why they circumvented their company’s firewall, more than 80% said it was to use during a break, 46% said they were just passing time due to a lack of work, and 36% did so to tackle a small errand. Perhaps most concerning to employers, however, is that nearly 18% accessed restricted content in order complete a work assignment.

The case for more access

What might seem like time-wasters on the surface may actually prove to be important enablers of productivity in the long run. Studies have shown, for example, that listening to music at work can improve mood and increase productivity, and other research has found that workers are most productive when they are able to occasionally do “non-work stuff” online.

Morris adds that as people get more accustomed to using digital tools in their personal lives—such as file-sharing websites or instant messaging—they often want to use those same tools in the workplace.

“While they might not be a tool your company uses department-wide, they’re tools people use personally for their own organization or work styles,” he says.

Morris adds that instructional or educational videos can be a practical resource in both our personal and professional lives, and that employees often want to use the same instant messaging applications they use at home for work-related chat groups. He also argues that social media can be a powerful tool for growing and maintaining professional networks.

The case for less access

There’s an old adage in the IT security industry that says the biggest security threat isn’t software, it’s people, and studies have proven that to be true. In fact, one such study found that more than 99% of attacks require human interaction to succeed, such as convincing a user to download a malicious piece of malware, visit an unsecured website, or open an email attachment containing a virus.

According to a recent study by Spiceworks, 90% of organizations that restrict websites on corporate networks do so to protect against such threats, while 83% do so to prevent “unacceptable user behavior.”

“You can spend all this money on software and hardware that protects your network, but all it takes is one person to click on a shady link and your entire network could be infected by malware—or worse, ransomware—that brings your company to a grinding halt,” explains Peter Tsai, a technology analyst for Spiceworks and author of the report.

[Screenshot: Spiceworks]

Tsai explains that for those tasked with keeping their company’s computer systems up and running, it’s vital to restrict access to websites that might compromise the entire network, or make it easier for malicious actors to compromise company assets.“Imagine you’re a company with trade secrets or sensitive customers information or other types of data that are regulated, and if it gets out, you’ll get fined millions of dollars,” he says. “If you allow your employees to use whatever file-sharing sites they want to, or whatever instant messaging platforms they like, they might be sharing company secrets over Facebook Messenger.”

With regards to music and video streaming services, Tsai explains that they’re often blocked in order to prevent bandwidth issues, which 46% of companies cited as a reason for restricting access to certain websites in his study. “If 15 people at your company are streaming 4K videos at the same time, it could bring your network to a crawl, because all of that bandwidth is being used up,” he says.

How firewalls impact employer-employee relationships

Shel Holtz has heard many of these rationales in the past, and he isn’t buying it. Now the director of internal communication for Webcor, he’s spent much of his career speaking and writing against the use of firewalls in the workplace.

He recalls a time when his employer restricted access to fax machines out of fear that it would make it too easy for staff to steal confidential documents. Holtz adds that he heard the same rationale for limiting access when email was introduced, and again most recently during the debate over social media access at work. “It’s something we’ve seen with virtually every new technology that’s been introduced into the workplace,” he says.

Holtz expresses similar frustration over the argument against misuse of company bandwidth, as it reminds him of similar arguments made when fax machines and copiers were first introduced. “Bandwidth is the new paper,” he says. “Maybe you need to consider increasing the amount of bandwidth you have for employees—it’s not that expensive. But saying it’s some sort of finite commodity strikes me as a little disingenuous.”

Holtz adds that it’s important for organizations to consider whether it’s really necessary to block websites that pose less of a direct threat, as it can have a negative impact on morale, loyalty, and productivity.

“It’s a hit to engagement,” he says. “You hired me, you told me how important I am, but you don’t trust me as far as you can throw me? You’re going to lump me in with every other employee, so I can’t check in with my wife during the day over Facebook Messenger?”

Overall, Holtz believes transparency is the best policy in order to maintain employee trust when websites really do need to be blocked. “Disclosure covers a lot,” he says, adding that if a company really needs to block a website they better be able to communicate a good reason as to why, or staff will just find a way to get around the firewall.

Feature Image Credit: Rawpixel; Source video: freestockfootagearchive.com

By Jared Lindzon

Jared Lindzon is a freelance journalist and public speaker born, raised and based in Toronto, Canada. Lindzon’s writing focuses on the future of work and talent as it relates to technological innovation, as well as entrepreneurship, technology, politics, sports and music. More

Sourced from Fast Company

By Nick Douglas

“What is a website that everyone should know about but few people actually know about?” asks redditor tj007s13. This is a common question on Reddit, but every time it gets new answers. Here are some of our favourite answers from the thread.

Real Life Resources

Music and Media Browsing

In-Browser Software

Shopping

Downloads

Assorted

  • The Electric Typewriter: Collection of long-form journalism and essays, curated according to topic and author.
  • WebOas.is: Tiny portal centred around multi-site search (kind of like those pre-Google search aggregators). Also has pages for cryptocurrency prices, tech news, and other “stocks! weather! sports scores!”-style content.
  • Airport wifi: User-made Google map of Wi-Fi passwords at airport lounges around the world. (Previously on Lifehacker.)
  • Privacy Tools: Compare VPNs to protect yourself while on airport Wi-Fi.
  • The Cutting Room Floor: Wiki of “unused and cut content from video games”.
  • Lightning Map: Real-time map of lightning strikes.

Check out hundreds more in the thread.

What is a website that everyone should know about but few people actually know about? | AskReddit

Feature Image Credit: Getty Images

By Nick Douglas

Sourced from lifehacker

By Jasmeen Gagnon.

The success of your website highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of more conversions and sales. In this article, we’ll discuss some tips and tricks on how to reduce bounce rate of your website.

 

What is bounce rate?

Before explaining the term bounce rate, we should first understand what actually Google calls a bounce. Whenever a user closes your website after visiting only one page, a single request is sent to the Google Analytics to record that session. Bounce rate refers to the total number of these single page sessions divided by the total number of sessions. The success of your website (not a blog) highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of more conversions and sales. In this article, we’ll discuss some tips and tricks on how to reduce bounce rate of your website.

Designing Your Website

Google highly recommends and encourage businesses to use internal links on their website either in the form of texts or images. It doesn’t only help in creating a site architecture but also makes it easy for users to navigate and search the information they are looking for. Once users are satisfied with the layout of your website, they will probably be visiting more than one page resulting in low bounce rate. Adding relevant images, videos, GIFs or other rich media also plays an important factor in increasing the stay of a user on your website. Having said that, you will also need to optimize your page loading times. If you use very high resolution images, pages on your website might take more time to load. This will not only make your user unhappy but also increase the bounce rate of your website.

Following Google’s Guidelines

Content also plays an important role in making a user decide whether to stay on a website or not. Google wants you to write what the users want to read, it’s simple. Google always strives to enhance the experience of their users while they are searching on web and in doing so, wants us to write the content for them, not for the Google itself. So if your website’s content answers the questions of users, then the user will spend more time on site. You can use Adword’s Keyword Planner or SEM rush tool to find the relevant keywords for your business.

Resolve Referral Spam Issue with .htaccess File

Referral spam seems to be the biggest headache for website owners. It doesn’t only create fake traffic to your website that increases the bounce rate but can also negatively affect the performance of your website. There are several solutions to overcome this problem however, the most effective one is through adding a code in your .htaccess file. You probably need the help of a developer or a technical person to do so but once it’s done, you’ll be able to stop referral spamming to your website.

Traffic Analysis

Do you want to know the global or country rank or any other traffic analysis of your website? Then you must check out similarweb.com. Just put your domain name and it will give you all the traffic analysis you want. It also gives you the option to compare the performance of your website with your competitors as well. All these analysis will definitely help you in making informed decisions for your business.

Create Relevant Backlinks

Getting links from other websites is the most effective SEO strategy along with onsite SEO, however, relevancy is the key factor that most of the SEO consultants sometimes ignore. Creating backlinks on car dealership websites for an online flower shop might increase the traffic on your website but this strategy will result in high bounce rate for your website. In order to increase your sales and leads, you should get backlinks from a relevant and trusted source.

Live Chat Solution

One of the most effective strategies to reduce the bounce rate is to integrate Live Chat on your website. People are no longer interested in waiting for phone calls, rather they want answers to their questions immediately on your website. The chat agent from a Live Chat company will not only answer visitor’s questions but will also direct them to relevant links from your website for more information. This will result in enhancing user experience on your website and get more meaningful leads for your business. This solution is ideal for those businesses as well who get a fair amount of traffic from their current clients, the live chat agents can answer questions on your behalf, saving your precious time and retaining your existing customers.

Implementing Tools

Crazy Egg is an amazing tool that can help you identify all the spots of your websites being clicked by the users, where they aren’t clicking, how many people scroll down your pages to read the information and much more. It’s also important that your website should not have any broken links (page that has an error) and regularly checking your website if there is any link not working using broken link check.

These little strategies if implemented, will definitely help you reducing bounce rate of your website and a gradual increase in your leads. Please don’t hesitate to ask any question in comments section.

By Jasmeen Gagnon.

Sourced from Digital Doughnut