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Meta’s adding some new ways for businesses to engage with potential customers on WhatsApp, including business “broadcasts”, which will enable brands to pay to amplify their offers to people who’ve previously interacted with them.

As you can see in this example, soon, businesses will be able to push promotions to people who’ve engaged with them in the past, even outside of Meta’s usual business messaging restrictions.

Users will be able to opt out of future offers direct from the message itself, or mark that they’re “Not interested” in that specific offer. Meta will monitor these responses, and will continually assess the content of those with high disinterest counts to ensure that the business is sending “high quality, engaging and relevant marketing conversations.”

Which also relates to message frequency, and Meta’s also implementing limits on the number of brand messages that a user can receive each day.

As per Meta:

“We want messages from businesses to be helpful and expected, which is why we’ve introduced limits to the number of marketing messages that people can receive, thereby minimizing inbox overload.”

These measures should reduce the intrusiveness of DM promotions, though users generally don’t like getting notifications for ads. As such, this is still a significant risk for the app, and could cause significant backlash, without adequate management from WhatsApp.

That’s why Meta’s working to ensure that users have easy ways to opt out, while it’s also outlined all the various controls and options that users have to avoid brand messaging if they choose.

And hopefully, its transparency and control measures will be enough to counter any user backlash, while also enabling another promotion option for business.

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Sourced from SocialMediaToday

By George Philip

Meta makes money from  WhatsApp through different revenue streams. The first is through the  WhatsApp Business subscription, which provides advanced communication features for medium and large businesses.

Integration with Facebook Ads is also an important source of income for the messaging app. In addition, the data obtained from the high volume of active users helps Meta to have an extensive database that can be used in other services provided by the big tech company. Influencer marketing courses

Learn more details about how WhatsApp makes money and other common questions.

1. WhatsApp Business is one of Meta’s sources of revenue

Meta makes money from WhatsApp through WhatsApp Business subscriptions. While the service is available for free to small businesses, medium and large businesses pay to use the API .

Subscription plans offer advanced features and customized solutions to streamline customer communications. These include a business account page, messaging automation, multi-agent support, and customer segmentation.

Revenue generated from WhatsApp Business is used to cover the messenger’s operating costs. In addition, the value of subscriptions allows Meta to invest in new technologies and features to improve the user experience.

2. WhatsApp makes money from ads on Facebook and Instagram

Another source of revenue for WhatsApp is its integration with Facebook Ads. Meta’s digital advertising platform helps businesses on WhatsApp Business reach their target audience by creating targeted ads on Facebook and Instagram.

For example, ads with the “Chat on WhatsApp” button encourage customers to start a chat with the company directly through the messaging app. In addition to creating more effective communication, this marketing tool can increase engagement and sales.

3. WhatsApp’s biggest gain is the number of active users on the app.

The large number of active WhatsApp users provides Meta with a wealth of valuable data. This information is essential for the big tech company to invest in improvements to the messaging app and other platforms.

Although WhatsApp messages are end-to-end encrypted, metadata such as usage frequency and contact list reveal users’ behavioural patterns. This is valuable material for the company’s business.

Meta uses metadata to improve ad targeting on Facebook Ads. It also provides a personalized user experience on other big tech platforms, such as Facebook and Instagram.

Why doesn’t WhatsApp make money from in-app ads?

WhatsApp has chosen not to monetize with ads to preserve the user experience, keeping the app as a simple and intuitive communication space. Including ads could overload the interface and drive audiences away from the platform.

Initially, WhatsApp experimented with charging users an annual subscription fee of $1. However, the messaging app became completely free in 2016 in an attempt to reach a larger user base.

It is worth mentioning that WhatsApp representatives have already discussed the possibility of displaying ads in the “Updates” tab among the Statuses shared by users. However, Meta should focus on other ways to monetize the messaging app.

Does WhatsApp make money from messages sent by users?

No, WhatsApp does not make money from messages sent by regular users. The messaging app is free and its main source of revenue comes from WhatsApp Business subscriptions and Facebook Ads.

Does WhatsApp sell user data to make money?

No, WhatsApp does not sell users’ personal data to third-party companies. However, information collected by the messaging app may be used to improve Meta’s services, such as Facebook Ads targeting.

Does transferring money via WhatsApp Pay generate revenue for WhatsApp?

Yes, transfers made through WhatsApp Pay can generate revenue for WhatsApp. The tool is free for regular users, but companies that subscribe to WhatsApp Business may pay a fee when receiving money transfers in some countries.

By George Philip

A tech savvy specialized in mobile devices, computers and consumer technology, as well as software and applications. He has been writing about tech since 2019 and he explains all technological concepts so that users with less knowledge can understand them. Reach him at [email protected]

Sourced from Betechwise

By Shannon Thaler

The CEO of WPP fell victim to an elaborate deepfake scam that involved voice-cloning the boss to solicit money and personal details from the company’s workforce.

Mark Read, the CEO of WPP, a London-based communications and advertising company whose clients include Dell, Wendy’s, Victoria’s Secret and Coca-Cola, saw his voice cloned and likeness stolen by fraudsters who created a WhatsApp account seemingly belonging to him.

They were using a publicly available photo of Read as the profile picture to trick fellow users, according to an email explaining the scam and sent to WPP’s leadership earlier reviewed by the Guardian.

WPP CEO Mark Read’s voice and likeness were stolen as part of an elaborate deepfake scam to get the advertising giant’s fellow leaders to hand over their personal details and funds.REUTERS

The WhatsApp account was used to set up a Microsoft Teams meetings with another WPP executive.

During the meeting, the crooks deployed a fake, artificial intelligence-generated video of Read — also known as a “deepfake” — including the voice cloning.

They also tried using the meeting’s chat function to impersonate Read and target a fellow “agency leader” at WPP — whose market cap sits around $11.3 billion — by asking them to hand over money and other personal details, according to the Guardian.

“Fortunately the attackers were not successful,” Read wrote in the email obtained by the Guardian.

“We all need to be vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes.”

A WPP spokesperson confirmed to The Post that the attempt at scamming the company’s leadership was unsuccessful.

“Thanks to the vigilance of our people, including the executive concerned, the incident was prevented,” the company rep added.

The scammers reportedly used a photo of Read to set up a WhatsApp account, which was then used to make a Microsoft Teams account to communicate with other WPP leaders while pretending to be Read.diy13 – stock.adobe.com

It wasn’t immediately clear which other WPP executives were involved in the scheme, or when the attack attempt took place.

WPP’s spokesperson declined to provide further details about the scam.

“We have seen increasing sophistication in the cyber-attacks on our colleagues, and those targeted at senior leaders in particular,” Read added in the email, per the Guardian, in reference to the myriad ways in which criminals can impersonate real people.

Read’s email included a number of bullet points that he advised recipients to look out for as red flags, including requests for passports, money transfers and any mention of a “secret acquisition, transaction or payment that no one else knows about.”

WPP, a London-based communications and advertising company whose clients include Dell, Wendy’s, Victoria’s Secret and Coca-Cola, confirmed to The Post that the scammers were unsuccessful in tricking its executives.AFP via Getty Images

“Just because the account has my photo doesn’t mean it’s me,” Read said in the email, according to the Guardian.

The Post has sought comment from WPP, which includes a notice on its Contacts landing page that its “name and those of its agencies have been fraudulently used by third parties.”

Deepfake audio has been on the rise as deepfake images have become a hotly debated topic among AI firms.

While Google has recently moved to distance itself from the dark side of AI, cracking down on the creation of deepfakes — most of which are pornographic — as it deems them “egregious,” ChatGPT maker OpenAI is reportedly considering allowing users to create AI-generated pornography and other explicit content with its tech tools.

Deepfakes like the graphic nude images of Taylor Swift, however, will be banned.

Deepfakes mostly involve fake pornographic images, with celebrities like Taylor Swift, Bella Hadid and US Rep. Alexandria Ocasio-Cortez falling victim.AFP via Getty Images

The Sam Altman-run company said it is “exploring whether we can responsibly provide the ability to generate NSFW (not-safe-for-work) content in age-appropriate contexts.”

“We look forward to better understanding user and societal expectations of model behaviour in this area,” OpenAI added, noting that examples could include “erotica, extreme gore, slurs and unsolicited profanity.”

OpenAI’s foray into creating fake X-rated content comes just months after it unveiled revolutionary new software that can produce high-caliber video in response to a few simple text queries called Sora.

The technology marks a dazzling breakthrough from the ChatGPT maker that could also take concerns about deepfakes and ripoffs of licensed content to a new level.

By Shannon Thaler

Sourced from New York Post

Meta’s adding some more ad tools to WhatsApp, in order to help businesses capitalize on the rising use of messaging, and WhatsApp in particular, in more markets.

First off, Meta’s adding a new option that will enable businesses on WhatsApp to launch paid promotions on Facebook and Instagram, without needing a Facebook account.

WhatsApp Facebook ads

As you can see in this example sequence, this new promotion type will include a WhatsApp CTA, which will drive potential customers back to your messaging channel.

That could be a good way to boost brand exposure, and open up a more direct line of communication via the messaging platform, which is also more likely to give you access to push notifications for any future messages.

Businesses need to respect the use of messaging in this regard, and avoid spamming potential customers (note: Meta has a limit on how many messages brands can send for this reason). But it could be a good way to establish direct contact, and keep customers updated on relevant product updates.

Along this line, Meta’s also adding some new promoted message options to connect with people who’ve previously registered interest in your business.

As per WhatsApp:

Starting soon we’ll begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings or even updates on a holiday sale – in a faster and more efficient way. Rather than having to manually send the same message to multiple customers, this new feature will give businesses the ability to send personal messages with the customer’s name and customizable call-to-action buttons to specific customer lists such as those with a select label (like “VIP customers” or “new customers”), schedule the day and time the messages are sent and then see what’s working. We’ll offer this advanced, optional type of message for a fee in the WhatsApp Business app. We’ll have more details to share in the future.”

That’ll add another way to re-engage shoppers, and the more relevant you can make these updates, based on their past interaction history, the better.

WhatsApp’s focus on privacy has seen it become a more significant connective tool for many more users, while the broader shift towards messaging, as opposed to feed posting, has also helped to boost reliance on the app. And while WhatsApp has always been big in regions like Brazil and India, it’s now also seeing significant growth in North America, which Meta says is now the platform’s fastest-growing region.

Direct connection can be a powerful tool for engaging potential customers, and as users look to shift more of their interactions to more private spaces, it’s worth considering where WhatsApp may fit into your outreach planning.

Sourced from SocialMediaToday

But, you’ll have to pay

Meta is looking to capitalize on the 200 million users now catered to by WhatsApp Business, which previously stood at 50 million in 2020.

With ‘click-to-WhatsApp’ ads now accounting for a healthy part of the platform’s revenue, the Meta-owned messaging platform is now looking to expand that to allow users to generate ads without needing a Facebook account.

As part of the revisions to WhatsApp Business, companies will also be able to create ads for Facebook and Instagram from within the app.

WhatsApp Business is getting better

The news comes as Meta continues to battle a tough and changing economy during its so-called ‘Year of Efficiency’ which has seen it lay off thousands of workers and cut funding to several projects.

While the company has stated that it remains committed to artificial intelligence and the metaverse, ensuring a diverse selection of revenue streams is vital for sustainability, and given the four-fold increase in WhatsApp Business users, trying to eke out more money from SMBs and larger enterprises is a no-brainer.

The company has not confirmed how much the changes to its messaging app will cost, but we do know that the services will be chargeable thanks to a Reuters report.

Personalized messaging is also set to come to the platform, with the messaging app soon to be able to generate messages to customers to notify them of upcoming appointments, or for ecommerce businesses to advertise new products and sales, for example.

These changes represent an entire shift for the company as CEO Mark Zuckerberg looks to make more money from Meta’s messaging platforms, including WhatsApp and Messenger.

The company has not announced details on pricing as yet, but testing for the new features is expected to follow imminently before a full release, likely later this year.

Feature Image Credit: Pexels/Anton

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

Sourced from techradar pro

With the rapid growth and evolution of e-commerce platforms, businesses are always on the lookout for innovative tools to enhance customer interactions and drive sales. One such powerful tool that has emerged is WhatsApp.

Originally designed as a messaging platform, its vast potential for business use cannot be overlooked. With marketing tools such as WhatsApp Web Sender, automated messages, and more, businesses can now utilize WhatsApp for e-commerce to connect with their customers, promote products, and drive sales.

This article will explore the advantages of using WhatsApp for e-commerce and how it can revolutionize the way you interact with your customers.

Introduction to WhatsApp in E-commerce

The digital realm has evolved, and with it, so have the platforms that consumers use to communicate and make purchases. While platforms like Instagram and Facebook have their place in e-commerce, WhatsApp offers a more personal and direct line of communication between businesses and their customers.

Advantages of Using WhatsApp for E-commerce

  • Direct and Personalized Communication

Unlike traditional e-commerce platforms where communication might feel one-sided, WhatsApp allows businesses to engage in direct and personalized conversations with their customers. This not only builds trust but also fosters a deeper relationship with the customer. They can ask questions, get immediate responses, and feel more connected to the brand.

For instance, a business can decide to use third-party tools like WhatsApp Chrome extension to send automated messages and product updates straight to their customers. Businesses can also embed links in those messages which leads customers directly to product pages, allowing them to make purchases with just a few clicks.

  • Efficient Customer Service

Queries, complaints, and feedback can be handled in real time on WhatsApp. By integrating a WhatsApp chat option on your e-commerce platform, you give your customers an efficient way to reach out, which can significantly improve customer satisfaction rates.

  • Integration with CRM Systems

WhatsApp can be integrated into various Customer Relationship Management (CRM) systems. This means that customer interactions on WhatsApp can be tracked, recorded, and analyzed to provide better services and offers tailored to individual customer preferences.

  • Marketing and Promotions

One of the significant advantages of using WhatsApp for e-commerce is the ability to send out marketing campaigns and promotions directly to customers. With features like broadcast lists and group chats, businesses can share the latest product releases, offers, and discounts, ensuring that their message reaches the targeted audience efficiently.

  • Efficient Order Processing and Updates

Once a customer places an order, they can be updated on the processing status, shipment details, and delivery time through WhatsApp messages. This not only ensures transparency but also reduces the anxiety of waiting for an order to arrive.

  • Secure Transactions

With end-to-end encryption, WhatsApp ensures that all conversations and transactions remain private and secure. This level of security can boost customer confidence, knowing that their data and transaction details are in safe hands.

  • Building a Loyal Customer Base

Regular and personal interactions on WhatsApp can foster loyalty among customers. By providing excellent after-sales service, addressing concerns promptly, and offering tailored promotions, businesses can ensure a loyal and returning customer base.

  • Feedback and Reviews

Receiving feedback is crucial for any business. Through WhatsApp, businesses can easily solicit reviews and feedback post-purchase, helping them understand what works and where improvements are needed.

Conclusion

WhatsApp, with its vast user base and intuitive features, is poised to become a game-changer in the world of e-commerce. Whether it’s through direct communications or seamless integrations, businesses now have a powerful tool to boost sales and enhance customer interactions. In this fast-paced digital era, it’s essential to leverage all available resources, and WhatsApp, with its myriad of benefits, is one resource that e-commerce platforms can’t afford to ignore.

But, you’ll have to pay

Meta is looking to capitalize on the 200 million users now catered to by WhatsApp Business, which previously stood at 50 million in 2020.

With ‘click-to-WhatsApp’ ads now accounting for a healthy part of the platform’s revenue, the Meta-owned messaging platform is now looking to expand that to allow users to generate ads without needing a Facebook account.

As part of the revisions to WhatsApp Business, companies will also be able to create ads for Facebook and Instagram from within the app.

WhatsApp Business is getting better

The news comes as Meta continues to battle a tough and changing economy during its so-called ‘Year of Efficiency’ which has seen it lay off thousands of workers and cut funding to several projects.

While the company has stated that it remains committed to artificial intelligence and the metaverse, ensuring a diverse selection of revenue streams is vital for sustainability, and given the four-fold increase in WhatsApp Business users, trying to eke out more money from SMBs and larger enterprises is a no-brainer.

The company has not confirmed how much the changes to its messaging app will cost, but we do know that the services will be chargeable thanks to a Reuters report.

Personalized messaging is also set to come to the platform, with the messaging app soon to be able to generate messages to customers to notify them of upcoming appointments, or for ecommerce businesses to advertise new products and sales, for example.

These changes represent an entire shift for the company as CEO Mark Zuckerberg looks to make more money from Meta’s messaging platforms, including WhatsApp and Messenger.

The company has not announced details on pricing as yet, but testing for the new features is expected to follow imminently before a full release, likely later this year.

Feature Image credit: Pexels/Anton

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

Sourced from techrador.pro

By Jeremy Rodgers

Meta has revealed that WhatsApp Business, the arm of the social messaging app designed for use by businesses, has just surpassed 200M monthly active users (MAUs).

This signals a four fold growth in users since the service began shortly after the pandemic broke out back in 2020.

The good news comes amid the tech giant’s “year of efficiency” as it works its way through thousands of job cuts and a costly restructuring job to the tune of $5 billion to navigate away from its largely failed foray into the metaverse.

But what’s next for the world’s most loved social messaging app? And what new features can businesses get excited about using to communicate with users?

New Features Roll out for WhatsApp Small Business Users

Earlier this month, WhatsApp rolled out its new channels feature enabling small businesses to send one-way announcement-style broadcast messages to groups in a similar fashion to how companies use other apps, such as Telegram, to post news and build communities.

Now, Meta has announced more features including click-to-WhatsApp ads that can be placed across Facebook and Instagram. This means sellers can now create and publish ads to Meta’s other two social apps directly from within WhatsApp Business.

This latest feature complements WhatsApp channels, enabling small businesses (which WhatsApp Business is primarily geared towards) to further integrate the social messaging app into their sales and marketing activities.

Other upcoming features include automated personalized messages and customer segmentation, for example sending new customers discount codes with “buy now” links.

Meta Focuses on WhatsApp Business for Revenue Generation

Ad sales, to the tune of $114 billion in 2022, have traditionally been the source of Meta’s revenue (over 97% of total revenue in ‘22). Primarily this has come from ads on its two flagship platforms, Facebook and Instagram. Generating revenue in this way is something Meta shares closely in common with the other tech giants.

But as Meta looks for new revenue streams, it’s steadied its gaze on revenue earned through paid messaging via WhatsApp Business. This shift commenced in February when the company announced a change to the pricing model and the messaging categories to include utility, authentication, marketing, and user-initiated conversations.

Following these changes, the latest raft of new features for businesses is set to expand on Meta’s plans for WhatsApp Business. Indeed, during Meta’s 2022 Q3 earnings call Zuckerberg mentioned that click-to-WhatsApp ads exceeded the annual revenue run rate of $1.5 billion, showing a year-on-year growth rate of 80%.

“I shared last quarter that click-to-message ads reached a $10 billion revenue run rate. And since then, the number of businesses using our other business messaging service—paid messaging on WhatsApp—has grown by 40% quarter-over-quarter.” — Mark Zuckerberg, CEO of Meta

This announcement was significant because Meta doesn’t usually declare WhatsApp revenue separately. But, in 2023 Q1, the company announced the business arm of the social messaging app had strong growth in messaging revenue, suggesting we’ll see more of this to come.

What’s Next for WhatsApp Business?

Zuckerberg has poured billions of dollars into attempting to develop a metaverse. As he tried to lay claim to the trending and nebulous web3 world, Meta has had to look for ways to offset the revenue gap. This included ramping up WhatsApp, which has been free for users since Meta purchased it back in 2014.

This comes hot off the heels of Meta’s recent challenges with the $80 billion write-off following its foray into the metaverse and the ensuing 21,000 staff laid off over the last six months.

In the wake of these challenges, it seems that Meta is working tirelessly to bounce back as it focuses development on the world’s favourite social messaging app and its breakthrough and continued introduction to the B2B sector.

Around the globe, WhatsApp has introduced business payments to the platform. In Brazil, customers can now pay merchants directly from the app with a similar payment function also rolled out in Singapore.

Looking ahead, Meta has revealed the first AI tools for WhatsApp, Facebook, and Instagram this month, such as ChatGPT-esque bot conversations, to incorporate the big tech firm’s proprietary AI tools into its products.

By Jeremy Rodgers

Sourced from tech.co

By

The CEO of Meta Platforms announces a new day in tech: conventional normality.

The party’s over.

In tech, this amounts to saying that the cool and Zen culture marked by an office transformed into a cosy lounge is over. Used to be we came, we entered and we were at home. The fridge was full; everyone helped themselves. The buffet was permanent.

The employee was in the centre. Work-life balance was the principle. The well-being of the employee came first. Companies were required to do everything to put their employees at ease to get the best out of them.

No more.

It’s all a distant memory now, says Mark Zuckerberg, CEO of Meta Platforms  (META) – Get Free Report. Welcome to the real world, he proclaimed on March 14.

The social media emperor just announced the elimination of 10,000 additional jobs, after 11,000 jobs were cut last November. In all, the parent of Facebook, Instagram and WhatsApp has cut 21,000 jobs in four months.

‘Year of Efficiency’

It’s not just the cuts themselves that’s striking here. It’s the tone with which Zuckerberg announced the new wave of austerity measures. He adopted the vernacular of the boss of an old-economy company. He was a cost-killer. He was cold. It’s isn’t personal; it’s just business. He was a normal boss.

“In our Year of Efficiency, we are focused on cancelling projects that are duplicative or lower priority and making every organization as lean as possible,” Zuckerberg wrote in a blog post.

He continued: “As part of the Year of Efficiency, we’re focusing on returning to a more optimal ratio of engineers to other roles. It’s important for all groups to get leaner and more efficient to enable our technology groups to get as lean and efficient as possible.”

He used the word “efficiency” fully a dozen times, including three times in the first two paragraphs. These two paragraphs are a catch-all of classic corporate lingo that says everything and nothing: “improve our financial performance,” “difficult environment,” “execute,” “optimize,” “workstreams,” “processes,” “changes,” “uncertainty,” and “focus.”

He sounds like the CEO of a traditional company. His post is a manual, a guide that other tech CEOs will use as well.

The tone is cold. And it changed. In November, when Zuckerberg announced the elimination of 11,000 jobs, he played the sensitive chord. He apologized.

“I want to take accountability for these decisions and for how we got here,” the CEO said at the time. “I know this is tough for everyone, and I’m especially sorry to those impacted.”

This time, there is none of that. He is not sentimental, as if to put a wall between him and those for whom the music just stopped and who were asked to go home while the evening was in full swing. He just killed the fun.

A New Normal

Tech and Silicon Valley now enter the normal corporate world. In this world, what matters is to please the markets. And markets like cost cuts. The employee is secondary. If you make big profits with the least possible cost, the markets applaud.

Interestingly, Zuckerberg’s announcements come at the same time as the collapse of Silicon Valley Bank, a major player in the startup ecosystem and in Silicon Valley.

The two events cannot be separated. Their symbolism is strong. It is the end of an era and the beginning of a new one, or rather the meeting of the old economy and the new one.

In case anyone still has any doubts, Zuckerberg also appears to be ending remote work at Meta. Tech companies previously backed off from from forcing employees back to the office.

“Our early analysis of performance data suggests that engineers who either joined Meta in-person and then transferred to remote or remained in-person performed better on average than people who joined remotely,” he said.

“This analysis also shows that engineers earlier in their career perform better on average when they work in-person with teammates at least three days a week.”

“I encourage all of you to find more opportunities to work with your colleagues in person.”

The party is over. It’s time to grow up, Zuckerberg seems to be saying.

One last tip to reflect on, while you’re on your way home: “I encourage each of you to focus on what you can control. That is, do great work and support your teammates.”

Tech workers: Welcome to a normal boss and a normal company.

By

Sourced from TheStreet

By April Fowell

WhatsApp will soon release a new feature called “Expiring Groups” to let users set an expiration date for group chats, according to Engadget.

Expiring Groups

The Expiring Groups feature will appear within the group chat’s settings. Options include day, week or custom date for the group chat to expire. Users can also cancel an expiration to keep the chat intact.

One thing to remember is that expiration dates set will only apply to the user who set it, not to the other people in the group chat. With that, the group chat will still continue to exists, just not with the user who placed an expiration date.

It seems that the messaging platform will not just delete a group chat without notifying users. According to the feature description, “You will be prompted to clean up groups on the expiration date.”

Still, this is helpful when you want to reduce clutter in your account. This can also help save more storage space on your device.

Other Features That Will Be Rolled Out

There are other features that the messaging platform plans to roll out soon. A feature discovered by WABetaInfo, it saw a recent beta version of the app for Android.

It states that the app will have the option to silence calls from unknown numbers. That said, it seems that the feature will acknowledge calls, keep them in the calls logs, and also let them pass through and show up in notifications.

What’s great about this is that users won’t be distracted or alerted by incoming calls. And if you happen to miss a call from someone you know, you can always find their number and just call or message them back.

The feature is not available yet and it seems that it’s still in development. There is also a chance that the feature won’t make it to a full release or the possibility that it could be released. For now, nobody knows yet if the WhatsApp feature will be released to the public.

WhatsApp is one of the most popular messaging platforms today. It has over 1.6 billion users and is growing rapidly. It is used for both personal and business communication, and it is available in over 180 countries and in multiple languages. It is also available on a variety of platforms, such as Android, iOS, Windows, and Mac.

Overall, WhatsApp is continuing to evolve and improve its services. It is a great platform for both personal and business communication, and users can expect to see more features and improvements in the future.

Feature Image Credit: MANJUNATH KIRAN/AFP via Getty Images

By April Fowell

Sourced from TechTimes