By Vinod Mohite
The advancement in the social media technology has opened broad avenues of digital marketing, for businesses both small and large. By learning the art of social media marketing, you can showcase your business to the world as a fast-growing business.
The advancement in the social media technology has opened broad avenues of digital marketing, for businesses both small and large. By learning the art of social media marketing, one can take their business to great heights and showcase themselves to the world as a fast-growing business.
All social media platforms are not the same when it comes to reaching, delivery of content, attractiveness or target audience. This requires the business to identify the best platform, suitable for their business, where most of their target audience would be available.
Today business chooses from a wide variety of social media platforms. Let’s discuss the top 10 social media platforms that are most popular among different kinds of businesses.
Millions of businesses, big or small, make efficient use of Facebook and its opportunities, to grow, expand and connect. Facebook ads help people discover and reach out to your business. Whether its building awareness for your brand or a new product, Facebook helps businesses tell their story to people across borders. It has also proven to be a tremendously helpful tool for the purpose of increasing traffic and sales. It basically helps people to take action. Facebook advertising tools also let the business measure and analyse the effects of advertising and related parameters, providing a fair idea how the campaign performs. Offering creativity and flexibility, Facebook is the most popular and preferred social media platform, by almost all businesses.
A social media marketing platform that lets users spread the word via tweets, Twitter, is a revolutionary platform, where people come to discover what’s happening. With over 500 million tweets sent every day, Twitter is like an avenue with undiscovered possibilities and opportunities for businesses to make use of, in order to market themselves better. Twitter ads are the focus of businesses to develop and grow as they let the business expand their influence, connect with new audiences, and also control the budget.
When it comes to building a professional network and engagement with users, Linked In offers to be a great social media marketing platform, with the world’s largest professional network. This is what attracts marketers and businesses. Hire, Market, Sell and Learn, being the prime service avenues of LinkedIn, excel in serving the businesses all the tools required to find great talent and capitalize on the social selling trend. With LinkedIn, companies just have to start with a company page and making the right connections. More and more businesses have started using this platform’s expert services to hire experts and make useful connections.
Prominently used for relationship marketing, Google+ provides the benefit of reaching out to over 300 million active users. It provides great opportunities, and small businesses especially should make use of these, to boost online presence and maximise visibility on Google search results. With the help of a proper strategy for engaging people, businesses can make use of this one of a kind social media platform more than any other platform, as it is the social network from Google, and hence it enjoys SEO value.
YouTube lets businesses show their products in action and demonstrate all other business related information, with the help of creative, interactive and attractive videos. One can include a video on their website without slowing down the customers’ download speeds. YouTube also allows users to revisit or view videos of events that they could not attend or wish to re-watch. Some businesses use this platform to provide solutions to its customers because businesses have realised that a video can be a great way of attending to frequently asked questions.
Helping brands to grow rapidly, Pinterest is another popular and developing social media platform and network where people come in search of inspiration for products. Apart from its unique features like pins and boards, Pinterest analytics tool provides valuable information about what types of content is popular, providing help to businesses to improve. Promotion is also possible, with Pinterest ads, providing exposure well beyond what is paid for.
Instagram is a place where visual expression from business inspires visible action from people around the world. Instagram has a wide scope or small and large businesses to popularise themselves and expand fast. Customers can see valuable information like business address or contact details, on the company’s Instagram profile. Businesses around the world are using Instagram to promote their business and have been greatly successful.
Snapchat may not be a very popular social media marketing platform amongst everyone today, but it surely enjoys a 150 million+ user base, comprising of mostly the youth. Its attractive colourful effects and filters, stories and playful features, have provided great opportunities for some businesses to make use of it to get popular among the young audience. Snapchat ads have been proven to be more effective than Facebook and Instagram ads and are a great way to catch the attention of the ideal target audience.
Tumblr is an extremely popular social blogging platform that is heavily used by teens and young adults. Best known for their visual content, users can create blog posts in different formats, follow other users, etc. If a business uses Tumblr effectively and posts great content, it could end up with thousands of reblogs (likes).
Yahoo’s popular photo sharing platform, which existed way before Instagram or Pinterest became popular, is still one of the best places to share photos. The more a business gets involved in Flickr’s community, the greater the chances of it getting more exposure for its photos and discovering the work of others.
Looking at these popular social media sites, a marketer can easily find the most effective platform for their business, that would yield the most results and reach out to their targeted audience. This decision would be based on factors like business objective and industry type, geographical location, size of the targeted audience and how widely the audience is spread across the location, and any other factor that may affect the type of social media platform to be used. To make the right choices and avoid losses to the company, businesses prefer hiring an expert social media marketing company that would assist to all such activities and make sure that right decisions are taken in the right avenues.