Sourced from Association of Advertisers in Ireland
Join us on Thursday, 22nd May from 8.30am to 10.30am at Core (1 Windmill Lane, Dublin 2) for a special morning seminar:
Unleashing the Power of Social Media – A Global and Irish Perspective
In collaboration with IAPI and Ipsos B&A, we’ll be unveiling findings from a new study that tested the effectiveness of selected Irish ads on platforms like TikTok and YouTube — using a simulated social media environment to mirror real digital behaviours.
The session will feature:
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Adam Sheridan, Global Head of Products at Ipsos Creative Excellence, sharing global social media trends, best-in-class creative and insights from his book Misfit – how creativity in advertising sparks brand growth.
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Jimmy Larsen, Director at Ipsos B&A, presenting key learnings from the Irish study and what drives success on platforms like TikTok and YouTube.
Agenda
8.30 – 9.00: Registration & Networking
9.00 – 9.10: Opening Remarks
9.10 – 9.40: Global Perspective – Adam Sheridan
9.40 – 10.20: Irish Perspective – Jimmy Larsen
10.20 – 10.30: Q&A
📍 Core, 1 Windmill Lane, Dublin 2
We look forward to seeing you there.
