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Will Personal Branding Replace the Logo Trend? Kali Uchis Says Yes

By editor January 30, 2019
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By Rachel Hahn

Kali Uchis isn’t one to shy away from a logo. Rihanna may have been among the first to usher in the trend’s revival two years ago with those white crystal-studded Gucci monogram ($1,340!) socks, but Uchis has put her own twist on the idea since, pairing Gucci stockings with a cream-color bodysuit late last year. When Uchis reaches for a brand-bearing garment, she sometimes even doubles down: think, a hot-pink Chanel shirt and chain-studded belt furnished with the interlocking initials of the house.

Now though, Uchis is setting aside those iconic logos in favor of something just as referential, only much more personal. Uchis wrapped up her Australian tour yesterday by posing in a garden wearing a semi-sheer, boned corset and a golden belt wrapped around her waist that spelled out her last name in large letters. Getting a small nameplate for your favorite gold chain or even to run across your oversize hoop earrings is standard practice by now, but wearing a massive version of it on your waist for all to see? That’s pretty extreme territory, but Uchis somehow makes it look so easy.

Feature Image Credit: Photo: Courtesy of Kali Uchis / @kaliuchis

By Rachel Hahn

Sourced from VOGUE

logoLogo TrendPersonal Branding
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