YouTube inadvertently reminds viewers pause ads exist, immediately gets ratioed

• Earlier this week, YouTube’s Twitter account tweeted an “it’s okay to press pause” message that was pretty much immediately misinterpreted.
• Rather than taking it as an invitation to unplug and unwind, Twitter users began freaking out, reading it as in support of YouTube pause-screen ads.

YouTube’s Twitter account is one of the more innocuous things you’ll find on that increasingly distasteful platform, and beyond occasionally sharing news of feature additions or the latest content to arrive, it tweets some pretty harmless messages: “it’s a stay-in-and-watch-videos-with-friends kind of night,” “when your watch history is more accurate than your horoscope 😅,” or “thankful for creators who inspire us every day 🧡.” But earlier this week, the account really stepped in it — in a way that the people running it probably never anticipated. 

This all started on Tuesday, when the YouTube account made this seemingly innocent post:

Now, a sane person might read that tweet in the context of everything else the account has shared, and interpret it as exactly the sort of nothing-message it really is: YouTube’s still going to be here later, so take a break now and then and go enjoy the rest of the world.

But then there are the YouTube ad people. No, we don’t mean Google’s advertising sales team, but that very, very vocal contingent of YouTube viewers who obsess over every change to the service’s use of advertisements (and every effort to stymie ad blockers), while utterly dismissing the suggestion that they should maybe actually just pay for Premium.

If you’ve spent any time at all on Reddit’s YouTube sub, you know exactly who we’re talking about — and of course, they are all over this tweet, too. As you can see from the replies to the original tweet, plenty of Twitter users lost their minds over YouTube’s post, and immediately started associating it with last year’s introduction of pause-screen ads.

That is an impressive stretch to make, but such is the singular focus of these YouTube “enthusiasts.” And they were so incredibly vocal in their hopefully-not-wilful misinterpretation of YouTube’s tweet that they’ve now triggered a Community Note to be featured — ironically, only further steering readers away from YouTube’s actual message.

It’s not just okay to press pause on YouTube videos. Maybe also feel free to press pause on the urge to share every thought you have online — at least, before you at least stop to understand what you’re responding to.

YouTube Premium’s annual plan costs under 40 cents a day, and remains one of the single best values in streaming around. And it continues to not have pause-screen ads.