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Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way. Today’s marketers may not be as email savvy, nor do they consider it to be a “cool” way of contacting clients, however, it has stood the test of time and proven itself to be an effective method of communication.
As long as you’re using it right, email is still one of the most valuable and targeted channels for reaching your audience. It’s also a great way to make money.
You can use your email marketing strategy to promote your app. You can also communicate with clients about your white label services or anything else that adds value to their needs.
Here are some of the best email marketing tools to ensure you hit the mark every time.
Litmus is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple and Windows.
Use Litmus for render testing and make sure your creative is optimized for any given device. You can test more than 40 clients and devices and with a mere click, Litmus can generate a test email to an address so you can send it to your ESP. Within minutes you’re going to see desired browsers, ISPs and devices.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Litmus comes with a free 7-day trial, while the premium version can be had for $399 a month, $149 for the Plus version, and $79 for the basic version.
Don’t let Mail Chimp’s links to funny YouTube clips or humorous messages throw you off. It’s all business when it comes to collecting statistics, sending emails and improving performance.
You can even send out surveys. This is a great opportunity for subscribers to vote on the best icon for your app.
The dashboard lays it all out clearly: import lists, create and send campaigns, and proceed to build your audience.
As the import happens in the background, you can work on building your campaign. You have the option to choose if everyone in your list gets the email or a specific segment only – the process is very customizable.
Creating a segment is simple, use filters to build contacts subsets, use previously created segments or cut/paste from a recipient email address list. The tracking options let you know who has opened the email messages and which campaign links receives the most clicks.
The enhanced tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
MailChimp offers free subscription for 2000 subscribers or 12,000 emails per month. For unlimited account, the pricing starts from $10.
Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many as five individual email campaigns. This feature also takes into account different subject lines or content within each email, so you can optimize the subject line wording or determine how any given email performs in contrast to others.
Through this feature, you can also decide on the percentage of your subscriber list that should be used to test the message. Once the ‘test campaign’ has finished, the system will generate a snapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails.
Reach Mail also gives you the option to choose from several hundred email templates or let one of their designers custom-design it for you.
Advanced tracking lets you see who clicked on your links, how many users forwarded your message or who opted out. From there on, you can send a follow-up email campaign to the users how clicked on specific links.
Reach Mail starts from $10 per month to $70/month.
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