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Are you interested in working with influential social media personalities? Not sure where to start?

In this article, you’ll find three tools to help you manage influencer relationships and campaigns.

#1: Partner With Legitimate Influencers Using HYPR

One of the biggest risk factors in influencer marketing is fraud, where fake influencers buy followers in order to appear influential. That’s also one of the reasons brands don’t see positive results from their influencer marketing campaigns. Once an isolated issue, influencer fraud has become a real concern in recent years.

To empower your influencer marketing efforts in the coming year, you need new metrics and tools to discover real influencers to work with.

HYPR is an advanced influencer search engine that helps you find real social influencers across major platforms: Facebook, Twitter, Instagram, Pinterest, and YouTube. HYPR organizes social media information to match brands with niche influencers within targeted audience demographics.

When you sign up, HYPR lets you explore the platform with a free trial. After that, you’ll need to upgrade to one of the three subscription plans, depending on your business’s needs.

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Sourced from Social Media Examiner