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What you need to know in advertising today

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Waze does not just want to be known as a useful navigation tool for drivers on the road — but also an effective marketing tool for brands and businesses off it.

Since launching its own ads platform in 2012, the Google-owned community navigation app has run ad campaigns for a list of big-name advertisers including Dunkin’ Donuts and Adidas. Now, it is opening itself up to local advertisers.

Specifically, Waze is rolling out a series of ad products dedicated to small and local businesses looking to reach customers while they’re on the road, called Waze Local. Ads on Waze will appear directly on the digital maps people use to get around.

To read more about Waze’s latest ad offerings, click here.

In other news:

Speaking of Google, the company is buying a GIF keyboard called Tenor, which powers keyboards on phones and Facebook Messenger . Tenor will operate as a separate brand within Google.

The companies behind those sexually suggestive ads you see all over the internet say they’re working on toning things down. RevContent recently moved to ban certain images, while Taboola says it’s about to kick off an effort to clean up its network, with help from its users.

BuzzFeed wants to build a roster of new brands just like Tasty. The company has hired Melinda Lee as the company’s first chief content officer for Buzzfeed Media Brands to focus on its growing portfolio of spinoff publications, including Tasty, Nifty and Playfull.

Heineken is killing its ‘Lighter Is Better’ campaign after being slammed for ‘racist’ beer ad. “We missed the mark, are taking the feedback to heart, and will use this to influence future campaigns,” Heineken said in a statement.

Meet the 21 ad execs who wield the most power and influence over Facebook. These execs are marketing heavyweights from both brands and ad agencies who work closely with Facebook executives as a part of its client council.

Facebook is overhauling its privacy settings in response to the Cambridge Analytica scandal. The company said it would reshape its privacy menus, rewrite its terms of service, and introduce a new way for users to access copies of their data.

Mark Zuckerberg is reportedly preparing to give evidence before Congress about Facebook’s role in US election interference. Zuckerberg avoided the spotlight for five days after the Cambridge Analytical data scandal broke, then went on a media apology tour with carefully chosen outlets.

2017 was the first year that US TV ad spending had declined since 2009, and that decline is set to continue in 2018 according to eMarketer. The company estimates that TV ad spending will drop 0.5% this year to $69.87 billion, dropping TV’s total share of US ad expenditure to 31.6% from 33.9% in 2017.

Sign up for the  Executive Summary, a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox. 

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Sourced form Business Insider UK

 

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Company Uses Blockchain and Social Media to Create ‘Word-of-Mouth’ Marketing Campaigns

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By Bala Murali Krishna

An Italian-born startup has used Blockchain to build a peer-to-peer digital platform that taps the power of word-of-mouth marketing on social media.

Friendz, with offices in Milan, Rome and Madrid, allows companies to engage armies of social media users to promote their brands. Users get rewarded for creating and sharing content on brands with their friends. The startup was co-founded in 2015 by the trio of Alessandro Cadoni, Daniele Scaglia and Cecilia Nostro.

Early backing

With €500,000 in financing, Friendz has built a strong technology platform and assembled a roster of clients including Jeep, Disney and Reebok. According to Friendz, the three-year-old company has run marketing campaigns for over 200 brands, creating and promoting branded content with the help of 200,000 users with a combined reach of 1.5 bln. In 2017, the company reported €1.2 mln in revenues.

Friendz opened an ICO on March 1 and has already carried out more than 20,000 transactions from around 14,000 micro contributors. It has sold 22 mln ETH.

One of the few marketing companies leveraging the power of Blockchain, Friendz is betting on lower-cost, decentralized marketing on social media, as digital advertising spend steadily grows.

Digital ad spending to be worth $378 mln in 2021

Global ad spending is projected to rise to $757 bln in 2021, up nearly 30 percent from $584 bln in 2017, according to eMarketer.

In 2017, digital ad spending overtook television advertising for the first time, as it reached $209 bln worldwide, according to Magna, the research arm of media buying firm IPG Mediabrands. In 2020, Magna expects digital ad spend to account for 50 percent of all ads, up from 41 percent in 2017. The digital ad market could be worth an estimated $378 mln in 2021 if one extrapolates Magna’s estimate with that of eMarketer.

If the two sets of data back Friendz’s business prospects, Nielsen’s Global Trust in Advertising lends even greater support to its “word-of-mouth” model. According to its seminal 2015 survey, in which the leading New York media firm surveyed over 30,000 people, 83 percent of people base their purchase decisions on advice from friends and family or “people we know and trust.” Also, 66 percent trust consumer opinions posted online, the third-most-trusted advertising format.

Friendz eyes B2B business too

Currently, Friendz targets B2C companies to build its business, but it has its eyes on B2B companies too. The company believes its adoption of Blockchain not only makes its platform safer and stronger but, notably, improves its business model and long-term prospects.

The technology would enable its platform to be used by every kind of business in need of creative content, or even “every online activity-as-a-service,” Friendz has said. Examples of potentially new services that can be enabled on the company’s platform include app reviews, bug testing, market research and lead generation.

Currently, Friendz is active in Italy and Spain and proposes to expand its business to other parts of the world, starting with the rest of the European countries, America and Asia.

FDZ coins to be listed on top international exchanges

The FDZ coins are based on ERC20 and are being offered at about $0.067. The ICO has a soft cap of 50 mln FDZ and a hard cap of 750 mln FDZ. It will be possible to trade the coin on the most famous international exchanges anytime after the conclusion of the ICO, the company said.

Tokens bought during the so-called Power Hour received a 40 percent bonus and are locked for one year. The coins will be unlocked proportionally over 12 months. The stipulation, Friendz said, would curb speculation such as ‘pump-and-dump’ methods, and keep the value of the FDZ cryptocurrency stable.

Friendz plans to use the ICO proceeds to expand its business abroad, create a larger global community and for further technology development.

By Bala Murali Krishna

Sourced from COINTELEGRAPH

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice.

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This Ingenious PR Strategy Will Improve Your SEO

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By Syed Balkhi

Public relations isn’t just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.

Are you wondering how your competitors got higher rankings on Google and managed to get so many mentions in the media? Well, while you were busy optimizing keywords for your website’s SEO, your competitors were using public relations (PR) strategies to promote their business and get free links at the same time.

Many businesses make the mistake of thinking that PR strategies are only good for big brands and that it’s difficult to get media coverage without a big marketing budget. The truth is, you can actually develop a PR strategy without even touching your marketing budget. We’ll show you how.

How PR helps improve SEO.

Now, you’re probably thinking how does PR and media coverage improve SEO? Public relations is not just about press releases and news coverage.

PR also comes with many more additional benefits. It can build backlinks to improve your website domain authority, which is a direct ranking signal Google uses on its search engine.

In addition, you’ll also receive brand recognition and build authority. You’ll even be able to create an “as seen on” section on your website to brag about all the publications that published a story about you.

How to get started.

The key to a successful PR strategy is understanding your market and positioning your tactics to get coverage on the right publications to reach your target audience.

Before you start reaching out to the media, make sure to set specific goals to measure success. For example, if improving SEO is your goal, you should focus on getting published on websites that offer “do-follow” backlinks.

Many popular blogs place a “no-follow” tag to outbound links, especially on the comment section. This type of link still helps generate traffic to your website but adds less SEO value from a domain authority perspective.

Once you find the right websites to reach out to, you can use these four simple tactics to develop an effective PR strategy.

1. Create a guest posting campaign.

Guest posting is the easiest way to get free media coverage. This method allows you to publish stories featuring your products on popular blogs and also to link back to your website.

Here’s how it works. First, you find a blog in your niche that accepts guest posts. You can find one from a detailed list of over 300 websites. Then, you reach out to the publication to pitch a blog post idea. If it accepts the idea, you can deliver the article while mentioning your business or including a link to it in the author bio.

The publication gets a free high-quality post to generate traffic to their website and you get a free backlink to your website. It’s a win-win deal.

2. Join popular PR platforms.

Another great way to get published in blogs and publications is to join popular PR platforms. With this strategy, you don’t have to write the content for the media, they will write the stories for you.

There are many popular PR websites you can use to connect with journalists and blogs. HARO (Help A Reporter Out) is one of the most popular places that allows businesses to reach out to publications to share their stories.

You can also use sites like PRWeb and PR Newswire to publish press releases to get the media come to you for stories.

3. Use the skyscraper technique.

You don’t have to be a billion-dollar brand constantly making news, to get the attention of the media to generate links and build awareness. Even if you’re a small business that’s just starting out, you can use the power of quality content to get other publications to link to your website for free.

The skyscraper technique is a popular strategy many websites use to build links. This method involves creating an in-depth guide or a resource on your own website and then reaching out to publications asking to link to your guide.

4. Use an email outreach program.

A lesser-known PR strategy that most businesses forget about is keeping track of brand mentions. Many websites will often write stories about your business without even you noticing, and you can use those stories to build more links to your website.

Setup a Google Alert to be notified whenever a website mentions your brand or product. Then, you can reach out these publications to thank them and ask for a link back to your website. Most websites will gladly link to your website to add value to their articles.

Today, there are plenty of tools you can use to create a successful PR strategy with even a tiny budget. You can even develop and maintain a PR campaign all by yourself.

Whether it’s getting more links or more visitors to your landing pages, creating a proper PR strategy is the best way to stay ahead of your competition and grow your business at the same time.

Feature Image Credit: Willie B. Thomas | Getty Images

By Syed Balkhi

Sourced from Entrepreneur.com

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Can Facebook Weather The Storm?

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More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.

The FTC just made its investigation into the company official, the attorneys general from 37 states and territories are now demanding answers, and lawmakers on the Senate Judiciary Committee want CEO Mark Zuckerberg to testify at an upcoming hearing on data and privacy.

And, that’s just in this country.

For now, it’s unclear if all this scrutiny will translate into a significant decline in usership, engagement or ad dollars. As evidenced by Facebook’s sinking stock price, investors are worried about the tech titan’s future.

Analysts and advertisers also have their concerns.

After Zuckerberg waited days before addressing the Cambridge Analytica story last week, Pivotal Research analyst Brian Wieser accused Facebook of “exhibiting signs of systemic mismanagement.”

In a new note to investors, Baird & Co. analyst Colin Sebastian says he’s seeing “some moderation in Facebook usage,” while suggesting that brands may “pause some Facebook campaigns until headlines subside.”

At the moment, Sebastian said he sees no indication that the #deletefacebook movement is resulting in membership declines. Sebastian also found that, while younger users are cooling to Facebook, a larger share is flocking to Instagram.

In other words, he is describing a continuation of the same trend we’ve been watching for years, i.e., consumers shifting from Facebook to Instagram.

Last week, eMarketer’s Debra Aho Williamson said she didn’t foresee brands abandoning Facebook anytime soon. Yet, its privacy problems “will cause [advertisers] to think twice about how data about Facebook’s users is handled.”

So far, eMarketer has no plans to adjust its ad forecast for Facebook. The research firm still expects the company to rake in $48.85 billion in worldwide ad sales, this year — which would represent a healthy 22% increase year-over-year.

Oh, and for what’s it worth, I have no plans to delete my Facebook account. Honestly, I wouldn’t remember my Mom’s birthday without it.

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Sourced from MediaPost

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Six companies that have dumped celebrities from advertising deals

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By Sophie Christie

Car company Suzuki earlier this week announced that it had axed its advertising deal with Ant McPartlin and Declan Donnelly, two days after Mr McPartlin was charged with drink-driving.

The firm said it would continue to sponsor the last two episodes of the presenting duo’s series of Saturday Night Takeaway, but the pair will not appear in any more commercials.

Celebrity bad behaviour has led to brands dumping their advertising stars in the past. Brazilian footballer Ronaldinho was axed from his Coca-Cola sponsorship deal after appearing with a can of Pepsi during a press conference, while Kate Moss was dropped by fashion giants Chanel and Burberry after the media reported that she had been caught taking drugs.

Below, we look at six other big advertising partnerships that collapsed following celebrity controversies.

OJ Simpson and Hertz

“The Juice” first appeared in rental firm Hertz’s advertising campaign in 1975, featuring in a TV commercial that represented a watershed moment for advertising, as the star was a black man. The partnership earned the footballer $600,000 a year, according to marketing magazine Ad Age.

Simpson continued to star in the firm’s adverts throughout the Seventies and Eighties, until it slammed the brakes on the two-decade collaboration following his arrest for the murders of his ex-wife Nicole Brown Simpson and her friend Ron Goldman.

Michael Phelps and Kellogg’s

Cereal maker Kellogg’s signed swimmer Michael Phelps in 2009 as part of a major advertising deal, but after the Olympic medalist was pictured smoking what appeared to be marijuana out of a glass pipe, the company refused to renew his contract and said his “most recent behavior is not consistent with [our] image.”

Britney Spears and Pepsi

Pop sensation Britney Spears signed a two-year deal with soft drinks maker Pepsi in 2001, but soon annoyed her bosses when she was spotted on several occasions drinking Coca Cola.

Pepsi later said it would not renew the singer’s multi- million dollar contract, and later replaced her with a new spokesperson, Beyoncé.

Britney Spears signed with Pepsi in 2001 Credit: Jeff Christensen/Reuters

Kerry Katona and Iceland

Former Atomic Kitten singer Kerry Katona was dropped as the face of supermarket chain Iceland when The News Of The World published photographs of her allegedly snorting cocaine at her home in Cheshire.

Iceland said that while the company had stood by her during earlier personal difficulties, it was now “impossible” for Katona to continue in its advertising campaigns, which she had fronted for four years.

Tiger Woods and Gillette

In 2010, Tiger Woods was dropped by consumer goods giant Proctor & Gamble, which used the golfer to promote its Gillette razors and shaving products in a multi-million dollar advertising deal, following revelations of his extramarital affairs a year earlier.

Woods was also dropped by luxury watch maker Tag Heuer, while other major sponsors, including Nike and EA Sports, stood by the sportsman.

Tiger Woods lost a number of high profile endorsement deals after his extra-marital affairs were exposed Credit: Sam Greenwood/Getty

Kobe Bryant and McDonald’s

In 2004, McDonald’s cut all ties with American basketball player Kobe Bryant after he was accused of sexual assault.

Although the charges were later dropped, the scandal was big enough to end his relationship with the fast food chain after three years as its spokesman.

Andy Brian of the law firm Gordons, who has negotiated celebrity endorsements for brands, said: “Any celebrity must be aware that large corporates will not tolerate conduct which might damage their brand.

“Savvy sponsors will always look to include contract provisions which entitle them to end the arrangement – and potentially recover damages – if the celebrity breaches carefully defined conduct provisions.

“We have seen this many times before, and it would seem that this is the case with Suzuki. It could prove to be very costly for Ant – and by extension Dec – if other brands follow suit.

By Sophie Christie

Sourced from The Telegraph

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Google AdWords Releases New Keyword Planner Tool

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By Matt Southern  

Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience.

Keyword Planner has been simplified, but at the same time offers new features to help advertisers glean more data from their search campaigns.

New features include the ability to add keywords in bulk and get an overview of forecasts in one place. Perhaps the biggest upgrades to Keyword Planner are the aesthetic changes, which are in line with the look and feel of the new AdWords experience.

You can see the new design, including the new forecasts section, in the example below:

In this example you can see how data has been condensed in the new forecasts section. It now includes an estimate of how keywords in the plan will impact performance, including a max CPC.

In addition, device and location breakdown are now readily available without having to click through to different menu tabs.

This new version of Keyword Planner first started becoming available to a limited number of users last month. It is now available for anyone with access to the new AdWords experience.

By Matt Southern  

Sourced from Search Engine Journal

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Product Brand loyalty or blind loyalty: does it make sense?

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By JC Torres

What Microsoft feared nearly a decade ago has come true. The mobile market has become a two-horse race, with just some extras on the sidelines. With only Android and iOS really to choose from, who do you think has more loyal users? Apple is often cited for having fiercely loyal fans but, surprisingly enough, for the first time, Android loyalty has exceeded iOS 91% to 88%, respectively. But before either camp brings out the champagne or the pitchforks, one really has to ask: does it matter at all?

What happened?

To be clear, nothing really happened. The Consumer Intelligence Research Partners’ (CIRP) study shows that customer loyalty to either Android or iOS has been steadily on the rise. Except for a dip in iOS retention in late 2014. Perhaps if not for that temporary decline, iOS would have overtaken Android with that exact same growth rate.

And before Android users celebrate, CIRP co-founder Josh Lowitz has some insights that put that victory in a less impressive light. There are more Android users than iOS ones, that much is a fact. But to keep the iOS line growing stead, that would require an influx of more Android users switching to iOS. In contrast, Android needs less iOS refugees to keep its rate up. In other words, Android may have the higher numbers, but it may also have more people moving to iOS than the other way around.

For businesses

So what is all this Android vs iOS loyalty all about and does it even matter. For the businesses running or banking on Android or iOS, that’s a resounding yes. That means a big yes for Google, Apple, Samsung, and other Android OEMs. Brand loyalty means that people will keep using their products longer. That means, in a sense, locking them a lot longer into your services. That ultimately means making more money, or at least a steady influx of money.

Brand loyalty and customer retention are why companies work so hard to not only keep their current customers happy but to also convince those from the other side to jump ship. That last part is what sometimes causes tension, confusion, and sometimes even lawsuits, when companies fight and sometimes defame each other in order to pull their customers from other their grasp. In the Android versus iOS context, that usually involves things like saying how insecure one platform is or how closed off the other is.

For users

For users, however, brand loyalty is really nothing more than a badge, pretty much like sports team loyalty. Sometimes just as passionate, zealous, or even violent. It gives a sense of belonging or kinship to a group with similar interests and experiences. In practical terms, however, it matters very little.

iOS users are loyal to the iPhone because they don’t exactly have any other hardware to choose from. If someone else starts making iOS phones, especially better than Apple, you’ll see that iPhone loyalty wane instantly. Likewise, not all Android users are loyal to Android because of Android. Often they’re loyal to Pixels, Samsungs, LGs, Xiaomis, and the like. Often they might even be loyal to the brand of Android they only know from their OEM, not realizing how different Android might be from other OEMs.

Of course, there are those that are loyal to iOS or Android for the very platforms themselves. They agree with this or that way of doing things, of presenting things, of designing things. But then comes along a new version of iOS or Android that turns things around or yanks out those favorite features. Then you hear gnashing and weeping and the door slamming on the way out.

And then there are those who couldn’t care less about iOS or Android or Windows or Mac. It just so happens that the app they fell in love with or grew up with is only available in one particular OS. And when some of those become available in other operating systems, then the operating system becomes even less relevant. Then again, they might have become loyal to the app in the same way.

Blind loyalty

So what does brand loyalty bring? In this particular context, nothing relevant to users other than bragging rights. Indirectly, they do bring benefits, since consumer retention helps companies, which, in turn, retains or improves services that benefit users.

But not all those services are ultimately tied to those two platforms anyway. Brand loyalty, in fact, can actually become more harmful in some cases when they force users into a box of their own making. Some may never consider or use this or that app because it’s not made by this or that brand. Some won’t try out other phones because they’re too set in the ways of their old brands. Some would even go as far as admit that this or that OS is better but they’re not going to use it because it’s not iOS or Android.

Wrap-up: Breaking down barriers

We live in a world where the Internet has made the world a smaller place, where development happens at breakneck speeds, where features come and go, almost with no complete assurance they’ll be there in the next version. We live in an age that sticking to a brand just because of that brand no longer makes a lot of sense.

Of course, there will be the argument that so and so brand is synonymous with quality. As can be proven so many times, that is only true for so long. There’s no denying the fact that one brand, one platform, one app, will have better features and aspects than the others. But to equate those features to a brand and equate it for the long-term? Not exactly a sensible outlook.

Brand loyalty and customer retention are important for the companies that make these products, so hooray to the Googles, the Apples, and the Samsungs of the world. Those numbers, however, aren’t always representative of the actual quality of their products. More of then than not, it’s more representative of how good their marketing is.

By JC Torres

Sourced from SLASH GEAR

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Magazines Ireland involved with review of Department of Health Code of Practice for Advertising and Marketing of Food & Non-Alcoholic Drinks

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The executive committee of Magazines Ireland has been involved in reviewing and developing the Code of Practice for High Fat, Salt, Sugar (HFSS) Foods over the last 18 months. The purpose of the Codes is to ensure that foods high in fat, salt and sugar (HFSS) are marketed in a responsible way. The Codes seek to ensure that children are not exposed to inappropriate marketing, advertising or sponsorship associated with these kinds of food and drink products, and that healthier food choices are actively promoted. The Code was launched on February 14, 2018 by Minister of State for Health Promotion, Catherine Byrne TD.                                                                                                                             

The full Code of Practice for all non-broadcast media is at                                                                 

 Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice

The main sections relating to magazine media (Digital and Print) and Sponsorship as follows:
Additional Rules for Non-Broadcast Digital Media                                                                           
1. Where appropriate age-filters exist on websites and social media apps, marketing communications for HFSS foods are not permitted to target children under the age of 15.                                           
2. Marketing Communications for HFSS food by means of e-mail and Short Message Service (SMS) shall not target children under the age of 15. 
3. Marketing Communications for HFSS food by means of social media shall not target children under the age of 15                                                  
4. Where Marketing Communications for HFSS food is permissible, it shall not exceed a maximum of 25% of total advertising space 
5. The websites of food businesses should not carry content that is designed to engage children under the age of 15 with HFSS food brands e.g. children’s area, videos, ‘webisodes’, branded education and interactive features

Additional Rules for Print Media                                                                                                       

1. Marketing Communications for HFSS foods will only be carried in consumer publications where the adult readership is 75% or greater. A consumer publication or issue is taken to mean the complete edition published that day to include any supplements or advertising inserts. 
2. Where Marketing Communications for HFSS food is permissible, it shall not, in ordinary circumstances, exceed a maximum of 25% of total advertising space. 
3. HFSS food sponsorship of sports pages or sports supplements is not allowed.

Code of Practice for Sponsorship linked to HFSS Food                                                                    

Sponsorship confers rights to the sponsor of promoting the brand and products of the sponsor. This type of promotion increases people’s awareness and creates greater brand recognition. In view of the practical issues above, the following specific rules relating to sponsorship apply in addition to any relevant general rules for all codes (see section 6). These restrictions will apply to sponsorship involving all HFSS food as determined by the code. The restrictions will not extend to corporate identities, trading names, or master brands. 
1. The Voluntary Code of Practice for Food applies to all forms of commercial sponsorship of activities or events of any kind.
2. No sponsorship involving HFSS food will be permitted for any other setting dedicated to use by children of primary school age.
3. No sponsorship involving HFSS food will be permitted of events of particular appeal to children of primary school age.
4. Existing sponsorship contracts and agreements which otherwise would be in breach of the code will be permitted to continue until they expire.
5. Companies are encouraged to make their public internal sponsorship codes available to the body responsible for the governance of the Code.
6. It is noted these are considered to be basic requirements and companies are encouraged to move to non-HFSS sponsorship arrangements wherever possible.

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QA Engineer

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Distilled SCH | Salary not disclosed | Full-time | Dublin, Ireland

Java / Java Script / IOS / Android / Coding / Automation / Mobile Developer / QA Engineer / debugging / Backend Systems / Product Strategy Appium / Protractor / Selenium Web Driver / QA processes / testing solutions / XCUITest / Intergrations Testing Native / Mobile Testing

 

About Distilled SCH

Distilled SCH is the leader in online marketplaces in Ireland. Formed in 2015, Distilled SCH operates the three iconic Irish online brands – Daft.ie, DoneDeal.ie and Adverts.ie. Combined, these websites not only offer unrivalled reach, traffic and data but are also the number one property, motor and generalist advertising portals in the country.

What’s the opportunity?

We are looking for a QA Engineer to help us build and integrate our testing environment on all our platforms, including Web, Android, iOS and backend system. You’ll be working with the development, commercial and design teams in supporting the product strategy. In DoneDeal members of the technology team are encouraged to voice their creative ideas and watch them become initiatives and part of the solution. You will tackle challenging, novel solutions every day and you will be an integral member of the technology team.

The Role

What will I be doing?

As a QA Engineer you will:

  • Take responsibility for building and performing both automated and manual testing solutions
  • Ensure high levels of test coverage across all our product suites and platforms
  • Work in a scrum environment with our brilliant backend, frontend and mobile developers to ensure quality of all new releases
  • Work with our Quality Manager to develop world class QA processes
  • Must be a self starter with the ability to learn and understand complex systems quickly
  • Collaborate with our Product Owners and Developers to understand new requirements and transform them into manual and automated test cases
  • Maintain and optimise our testing infrastructure, ensuring reliable, consistent and timely results
  • Assist in reporting, investigating and debugging software bugs in coordination with Product and Development
  • Keep up to date with the latest advancements in Testing strategies and apply them to your work at Distilled SCH

What skills do I need?

What skills do I need?

Required:

  • Degree in Computer Science, related field or equivalent experience
  • Strong testing experience through the user interface
  • Strong Automation experience using at least one of the following automation tools Selenium Webdriver, Appium, Protractor, XCUITest
  • Great coding skills in at least one of the following languages Java, Javascript or other relevant languages
  • Experience with agile testing methodologies
  • Excellent analytical and creative problem solving skills
  • Excellent verbal communication, written communication, interpersonal and presentation skills
  • A desire to continuously improve how we work

Desirable:

  • Integrations testing experience
  • Some experience testing at the api level
  • Native Mobile testing experience on iOS and Android Platform
  • An understanding of Object Oriented programming principles
  • Experience in a variety of testing tools and frameworks
  • Any experience with Continuous Integration tools such as Jenkins, Travis etc.
  • An understanding of a various of programming languages would be a bonus

What’s it like to work here?

You will have the opportunity to work with one of Ireland’s fastest growing Internet companies. You will get the opportunity to make a significant contribution to our future direction. Projects are exciting and employees are given wide scope for creativity and innovation

Our Values

Our company values give us a framework for leadership and daily decision making, they are what make us a great place to work. Although we hail from all walks of life and speak dozens of languages, our staff share and work towards a common goal and vision for the company. These values are the embodiment of how we as a company and individually behave and present ourselves both internally and externally for our colleagues, our users and our customers.

  • We have a blackbelt mindset
  • We like to simplify things
  • We make things happen
  • We collaborate across teams, business units and brands
  • We’re passionate about what we do

Our Benefits

  • Competitive salary in a dynamic and innovative work environment
  • We help you plan for your future by offering 5% contribution towards your pension
  • Peace of mind with life assurance and fully paid healthcare
  • Focused career development and progression opportunities
  • If you’re cycling or commuting, we’ve got you covered with the Cycle-to-Work and TaxSaver schemes
  • Running lessons with a dedicated trainer, right from our office
  • English lessons for any newcomers to Ireland
  • We have Friday treats and a monthly buffet breakfast supplied by Urban Picnic
  • We celebrate your birthday with cake and successful probations with champagne!
  • MacBooks are our standard, but we’re happy to get you whatever equipment you need to reach your potential
  • A great central location in the heart of Dublin city centre
  • Our biggest benefit is our friendly and talented people!

APPLY FOR THIS JOB

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Account Executive

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Balls Media | Salary not disclosed | Full-time | Dublin, Leinster, Ireland

Microsoft Powerpoint / Presenting

Following a record year in 2017 and a bumper start to 2018, Balls Media is now adding to the team.

As Agency Account Executive you will be tasked with building and maintaining relationships with your agencies in association with the account manager. Driving new business and activity through proactive and timely ideas and responses.

The ideal candidate will have experience working in a related field – media/sales/pr etc.

Responsibilites

  • Liaise with Account Managers to establish leads and generate outstanding presentations
  • Act as the lead point of contact for any and all content and display issues related to your designated accounts
  • Must have an understanding of our portfolio of products ( balls.ie & collegetimes.com) and be able to tailor our products to fit the needs of each particular customer.
  • Develop and expertly present pitches that utilise our unique offers and that meet client needs
  • Highly proficient at powerpoint and other presentation building solutions
  • Meet agreed revenue targets, monthly and quarterly as set out by Management
  • Maintain high level of client service and client relationships, ensuring a premium level of customer satisfaction.

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