By Joe Foley

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That’s changing with the launch of a full brand identity built in-house brick-by-brick.

Covering physical products and digital, the playful new branding takes advantage of the recognisable form of Lego bricks to construct both digital and physical assets with an emphasis on learning through play. After the recent Lego AI controversy, it seems like a good idea to make sure everyone’s on message with a cohesive design language.

While the Lego logo has long been a consistent recognisable design element, the Danish toy brand found itself in need of a broader fluid and cohesive brand experience across all products. So Our Lego Agency, with input from the brand consultancy Interbrand, set about creating an identity by researching different modes of visual storytelling.

Recognising that the company’s youngest fans are still learning to read, they turned to the visual language of comic books, something Lego has leaned into in the past. The result is a new brand architecture and assets that represent the Lego brand experience with the use of cells, speech bubbles, action graphics, and, of course, Lego minifigures.

Lego says that a massive 23 guidelines and 110 principles were whittled down to five key design principles: design for the audience, build from the system-in-play, tell stories, be playful and optimistic and keep it simple. The result is an identity that fits Lego’s history – indeed, it might trigger nostalgia for anyone who grew up with the brand, but also feels fresh and modern.

The rebranding includes a clutch system named Lego Brick Pro, which enables the process of building Lego elements to be replicated digitally in the form of a font (or 130 glyphs). This can be used to quickly build holding shapes, illustrations, UI buttons, and more using the same geometry as the bricks. For example, a store button made out of Lego could be built at the same ratio to transition between physical and digital experiences.

Meanwhile the new typeface, Lego Typewell, is based on type discovered in the Lego company archive. Action graphics add dynamism, drama, and emotion to images using 58 Lego elements instead of words, while motion principles included branded ways of transitioning, editing or moving design elements, inspired by the way people play with Lego, for example separating and dropping the bricks.

Feature Image credit: Lego

By Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Sourced from Creative Bloq

By Kandia Johnson

Whether you’re looking to establish yourself as a thought leader, recruit staff, or connect with key influencers, LinkedIn is a powerful branding tool for businesses.

Whether you’re looking to establish yourself as a thought leader, recruit staff, or connect with key influencers, LinkedIn is a powerful branding tool for businesses. And with more than 800 million members globally, there’s an incredible opportunity to expand your company’s reach.

TO MAXIMIZE ON LINKEDIN, CHECK OUT THE BUSINESS TIPS BELOW:

1. Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility.
2. Transform a generic link to your website into a call to action, especially on company profiles.
3. Create entries for every role you have performed within each job title. It’s OK to have overlapping dates.
4. Share high-quality information with your network to create connections that become alliances.
5. The ideal length for LinkedIn long-form posts is 500 to 1,200 words. Tailor the length for your audience.
6. Skip the “How do you know this person” step. Click “Connect from search results instead of profiles.
7. Want another user or company to see your LinkedIn status updates? Use @mentions when you post.
8. Don’t be a wallflower. Your profile is 5x more likely to be viewed if you join and are active in groups.
9. When introducing yourself, don’t be self-centered. Be generous, genuine, and focus on the other person.
10. Looking for a new job on LinkedIn? Don’t let your boss know; turn off your activity broadcasts.
11. LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters.

1. Censor yourself. If you wouldn’t say it in a job interview, don’t say it in a LinkedIn group or post.
2. Schedule time to be active on LinkedIn. Review your profile, monitor updates, and participate in discussions.
3. Evernote and LinkedIn integrate and can organize business cards, LinkedIn info, and networking notes in one place.
4. Use your LinkedIn profile as a sales tool. Add a short video about your company to your profile.
5. Add value to LinkedIn groups: share visual presentations that will interest group members.
6. Profiles with pictures are 14x more likely to be viewed. Use a professional image with a neutral background.
7. Avoid profile buzzwords, such as creative and motivated. Minimize adjectives. Emphasize verbs.
8. Don’t use the automated invitation message: “I’d like to add you to my professional network on LinkedIn.”
9. LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience.
10. The best times to post on LinkedIn are Tuesdays and Thursdays, between 7 a.m. and 9 a.m. local time.
11. Company updates with images have a 98% higher comment rate than updates without images.

1. You are unique. Prove it. Use a creative headline instead of defaulting to your current job title.
2. Help recruiters, prospects, and potential partners find you; use keywords throughout your LinkedIn profile.
3. Successful LinkedIn content often provides ready-to-use takeaways in a list format.
4. Endorse people you respect. Send a thank-you message when someone endorses you.
5. List volunteer experience on LinkedIn; 42% of hiring managers value it as much as formal job experience.
6. LinkedIn groups provide one of the best personal branding opportunities you have with social media.
7. Are you struggling to fill a role in your company? Instead of hiring a recruiter, consider joining LinkedIn’s Recruiter service.
8. Share original content; “content is now viewed six times more than jobs-related activity on LinkedIn.”
9. Use visuals; embed SlideShare presentations and infographics into your profile and long-form posts.

Feature Image Credit: Getty

By Kandia Johnson

Sourced from Black Enterprise

By Rebecca Roberts, 

Thread and Fables’ Rebecca Roberts has spent months trying to understand how news brands can reach younger people better. Here are her Gen Z findings.

Sometimes, we get that audience brief and know we’re in for a ride. Aim for the “youths” is all too common. It’s as vague a target as it gets. Therein lies perhaps the biggest issue when it comes to engaging youth audiences: under-25s are usually lumped together as one homogenous group.

By Rebecca Roberts, 

Find me at www.threadandfable.com @rebecca7roberts (X) or on LinkedIn and if you can listen to the Hear It Podcast. Roberts is founder of Thread & Fable and author of CIPR research report ‘What does news media mean to Gen Z? An investigation into the media habits of Gen Z in the UK’

Sourced from The Drum

BY CULT OF MAC DEALS

Creating a brand and carefully crafting all the necessary marketing materials can take a ton of time, skill and/or dollars. But with Stori, you can get everything you need for one low price, and without advanced degrees in marketing and graphic design. It’s much more than an AI logo generator, though. It’s an all-in-one AI branding tool.

Stori makes it easy to craft, share and manage your brand identity efficiently. That means you won’t need to stay up all night figuring out what a brand identity even is, let alone what yours should be. Normally $1,200, you can get the five-year Stori AI Essential Plan on sale for just $149.99.

Stori: AI logo generator, social media manager and more

Branding doesn’t need to burn through all your spare time. Use Stori to craft, share and manage your brand identity, all in one platform. Stori’s AI can generate logos, colours and even a mission statement that matches your vision and values. And it ensures that all your AI-generated marketing materials intersect seamlessly.

Creating marketing content on your own proves incredibly time-consuming. Even after you create your brand narrative, you still need to schedule posts, find engaging images and handle any other task that comes up.

We’re not saying Stori’s AI logo generator will create something as original as Apple’s iconic logo, but you never know.

Stori makes marketing easy with AI logo generator, social posts and more

Got an idea for a post? Stori can quickly generate images, pictures and infographics. That means you don’t need to slog through templates making them yourself. When it’s time to post something on social, you don’t need to leave the app. Stori integrates with LinkedIn, Facebook, Instagram and Twitter.

Social media isn’t a one-and-done sort of thing, either. If you’re going for growth and need to schedule a whole parade of posts in advance, use Stori to craft your custom content calendar that automatically posts to your social media accounts.

Need to collaborate? Stori AI allows for seamless collaboration between team members and external contributors.

Save on the ultimate AI marketing tool

Use AI to make marketing manageable. Start with an AI logo generator, then create all the branding materials and social media content you need.

Get the five-year Stori AI Essential Pan for only $149.99. That’s an 87% discount off the usual price of $1,200.

Buy from: Cult of Mac Deals

Prices subject to change. All sales handled by StackSocial, our partner who runs Cult of Mac Deals. For customer support, please email StackSocial directly.

Feature Image Credit: Cult of Mac Deals

BY CULT OF MAC DEALS

Sourced from Cult of Mac

By Sarah Glozer and Hannah Trittin, The Conversation

You’re hard at work, lying in a hammock, composing the perfect selfie on the beach. The turquoise sea sets off the idyllic sunset, and just visible though the fronds of a palm tree is the logo of the hotel which is paying you to promote it to your millions of followers on Instagram.

Click. The perfect shot. And another typically perfect day in the life of an influencer. Or is it?

Certainly a career as an influencer can seem appealing. The work generally involves promoting products or services through sponsored social media posts or “branded content,” and communicating with people who are interested in what you do.

The industry is worth over £16 billion, with organizations from large brands such as Coca Cola through to local tourist boards seeking to benefit from this “authentic” form of marketing.

And for a small handful of influencers, the world of celebrity beckons. But for the vast majority, our research which involved interviewing influencers and brand representatives, suggests that making a living in this industry is hard work and poorly paid (if at all).

Here are three things to remember if influencing feels like the career for you.

1. #KnowYourWorth

There are no set rates of pay for influencers. Contracts are likely to be short and job protection is limited, which means career trajectories and pay are unpredictable.

For those who do get paid, earnings can range anywhere between £10 to £10,000 for one post. One survey indicates that average monthly earnings for “micro-influencers” (1,000 to 10,000 followers) are around £1,135 per month, while for “mega-influencers” (over 1 million followers) the figure is £12,279.

Rates are calculated based on things like the cost of content production and the metrics generated from social media algorithms which include the numbers of followers an influencer has, in the same way that TV advertising rates are based on the number of expected viewers.

Financial acumen is key to avoiding working for free. Some influencers create “rate cards” or “media kits” containing key information for prospective corporate partners.

As one influencer explained: “When I work with brands or when they approach me for collaborations, I send them my media kit. That’s where it’s all listed—what reach I have, how many people follow me, what my engagement rate is, and my prices. It’s a form of defining myself on this platform.”

2. #EntrepreneurMindset

Behind almost every fantastic image or video lies administrative and creative effort. The apparent glamor of influencing can take a lot of hard graft, with plenty of time and energy invested into creating social media content.

One influencer commented: “Remember that you are wearing multiple hats—concept creator, set designer, stylist, lighting director, makeup artist, marketing specialist, and photographer—when you’re posting for any brand.”

So influencers need to multi-task, creating images, videos, blogs, podcasts and even their own merchandise.

Affiliate programs are also a popular avenue for influencers to earn money from brands, where they are paid when one of their followers uses a link they have publicized to purchase a product or service. Amazon for instance, runs its own affiliate programs and encourages influencers to “select the best of Amazon’s products and services, easily recommend them to your followers and earn commissions on qualifying purchases.”

Given this vast portfolio of tasks, influencing work can be relentless. Social media is open for business 24 hours a day, so constantly maintaining relationships with followers and fuelling those social media algorithms means influencing can feel like a job which never stops.

The need to constantly be switched on can take its toll, as can rejection from brands and criticism from followers. We are only just learning about the mental health struggles that lie behind perfectly curated Instagram feeds.

Feature Image Credit: Unsplash/CC0 Public Domain

By Sarah Glozer and Hannah Trittin, The Conversation

Sourced from PHYS ORG

By Lindsey Wilkinson

The social media company’s engineers wanted the technology to improve experiences and engagement. But the final product required more tweaking than previously thought.

Around seven months ago, LinkedIn engineers set out to improve user experience and engagement by embedding generative AI capabilities into its platform.

The efforts resulted in a new AI-powered premium subscription offering, which required energy and time to adjust to internal standards and best practices.

“You can build something that looks and feels very useful, that maybe once every five times completely messes up… and that’s fine for a lot of use cases, [but] that was not fine for us,” Juan Bottaro, principal staff software engineer at LinkedIn, told CIO Dive.

Users can turn to the platform to get assistance with effective writing, information gathering and skills assessments. The interface offers job seekers tailored profile suggestions and users can access key takeaways from posts.

Like other enterprises, LinkedIn wanted its AI-generated responses to be factual, yet empathetic.

If a user wants to know whether a job posting in biology is a good fit with their professional profile, despite having no experience, the social media company wanted its AI assistant to suggest LinkedIn Learning courses in addition to saying the role wasn’t a fit — rather than a blunt response.

Enhancing the user experience is a common goal for using generative AI. But just adding technology for the sake of novelty can have consequences.

If solutions are interacting with customers, the stakes can be even higher.

Despite running into a few unanticipated roadblocks, LinkedIn engineers continued to iterate on the product, mitigating risks along the way.

“Don’t expect that you’re going to hit a home run at the first try,” Bottaro said. “But you do get to build that muscle very quickly, and, fortunately, it’s a technology that gives you a very quick feedback loop.”

Crafting quality experiences can be time-consuming

LinkedIn engineers spent an unexpected amount of time tweaking the experience. Bottaro said the majority of the team’s efforts were focused on fine-tuning, rather than on the actual development stages.

“Technology and product development requires a lot of work,” said Bottaro, who has spent more than a decade at the social media company for professionals, owned by Microsoft. “The evaluation criteria and guidelines grew and grew because it’s very hard to codify.”

The team achieved around 80% of its experience target, then spent four additional months refining, tweaking and improving the system.

“The initial pace created a false sense of ‘almost there,’ which became discouraging as the rate of improvement slowed significantly for each subsequent 1% gain,” Bottaro explained in a co-authored report with LinkedIn Distinguished Engineer Karthik Ramgopal.

Evaluation frameworks are critical

In one of the company’s first prototypes, the chatbot would tell users they were a bad fit for a job without any sort of helpful information.

“That is not a good response, even if it’s correct,” Bottaro said. “That’s why when you’re developing the criteria and guidelines, it’s hand in hand with product development. “

Curating the evaluation criteria is specific to the business. Bottaro compared the process to different teachers grading a paper rather than a multiple choice exam.

“We have a very, very high bar,” Bottaro said. “These topics of quality and evaluation [have] become so much more prominent than in other instances.”

Feature Image Credit: Justin Sullivan via Getty Images

By Lindsey Wilkinson

Sourced from CIO DIVE

BY JEFF HADEN

And that word is definitely not ‘routine.’

BY JEFF HADEN

Sourced from

By Jodie Cook

The most confident version of you is unstoppable. They don’t overthink, they don’t overreact. They don’t sweat the small stuff or fret about the future. They’re not playing the victim or blaming the weather. They aren’t brash or showy, they’re assertive and determined. They have an infectious conviction that they’ll make it through anything that’s thrown their way.

Confident leaders run strong companies. Assured of their plan and with trust in their leadership, their team members rally together to deliver the vision. They believe in the ability and the motivations of the person behind the wheel.

If you want to become that confident person, look no further than ChatGPT and these five powerful prompts. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.

Become a confident leader with ChatGPT

Lean into your strengths

There’s no prerequisite list of characteristics to become a confident leader. Anyone can leverage their unique personality to run a thriving business and lead a strong team. No two leaders are the same. Get ChatGPT’s help defining your personal leadership strengths. Those traits that help you get people onside, attract support and gather respect. The way you speak or think, your logical brain or your mental toughness. Whatever means that you pave the way and others follow.

“Analyze my LinkedIn profile or resume to identify my top 5 leadership skills. For each skill, provide an inspiring explanation of why it’s unique and how the combination of these skills forms a powerful leadership profile. After you list the skills and their descriptions, I’ll review and let you know if I’d like to adjust any of them before finalizing. Here’s my LinkedIn profile/resume: [Paste LinkedIn profile or resume text here]. ”

Transform your doubts

Imposter syndrome is a common theme in many people making waves in their field. Leaders are not exempt. With multiple people relying on you, every decision carrying significance, and the weight of everyone’s concerns on your shoulders, it’s no wonder that even the best in their field sometimes doubt they can do it. Transform every doubt with this next prompt. Pour your heart out to ChatGPT and it will tell you why you don’t need to worry. Open up an AI confession box and have your mind set at ease in minutes.

“Act as my AI confession box. Start by asking me to share my doubts and insecurities about my leadership and decisions, starting with the most prominent. After each doubt, provide two reasons why I don’t need to worry, offering reassurance and a positive perspective on my capabilities and situation before moving to the next.”

Get perspective

As soon as you remember your mortality, nothing seems to matter. With the stark realization that everything around you is finite, nothing is real, and in the end we all want the same things, you start to get a sense of perspective like never before. That angry client email isn’t the end of the world. That annoying supplier isn’t such a big deal. You’ll find a way around the business challenge. All that matters is staying calm and enjoying the ride. Let ChatGPT help you get perspective.

“Provide me with perspective. At my company we have [number] of employees, [number] of customers, and our biggest challenges right now are [describe challenges]. Contrast these figures and problems with astonishing stats about the size of the world, the number of people who have ever lived, or other mind-blowing facts to help me see how my company’s challenges are manageable in the grand scheme of things. Help me remember the importance of staying calm and enjoying the journey of leadership despite these challenges.”

Learn from leaders of the past

For enhanced confidence as a leader, you need solid role models. It’s lonely at the top. Without examples of people who have convincingly led their troops to success, you might start to believe it’s not possible for you. Find those role models with ChatGPT. Based on what it knows so far, ask it for relatable role models and their stories. Cycle through until you see those that resonate with your world, and remember their mantras when times get tough.

“Based on what you know about me so far, suggest a relatable business role model who exemplifies leadership and resilience. If I’m interested, I’ll ask for a fact or an inspiring anecdote about this person, as well as a mantra of theirs. If not, suggest another historical or contemporary figure. Continue offering suggestions until I say ‘stop’. Let’s start with the first role model recommendation.”

Communicate more powerfully

It’s no good having great ideas if you waffle your way through sentences. It’s no use standing tall and proud if you mumble each point and fail to keep attention. The most confident leaders have the voice to match. They may not be loud, but their words are mighty. Concise, clear, and impossible to ignore. Take your communications and crank them up a notch for the same effect. Channel the verbal skills of the best in their field and practice delivering information like the powerful leader that’s inside.

“Rework this [script/email] to emulate the powerful communication style of great leaders from history. Make it concise, clear, and compelling, ensuring it captures attention and conveys my message with authority and conviction. Tell me what you changed and why, and suggest 5 rules for me to follow when writing further messaging. Here’s the original text: [Paste your script or email here].”

Confidence and assertiveness in leadership: ChatGPT prompts for success

Become the leader who makes waves in their field. Become the business owner everyone wants to work for. Become the entrepreneur whose reputation precedes them. It starts with confidence and assertiveness and it ends in glory. Lean into your strengths so they carry you forward, and transform every doubt that’s currently in your head. Get perspective by remembering the finite nature of all things and get extra inspiration from great leaders of the past. Communicate your message so no one misunderstands. Step out of your shadow self and take your seat at the top of the table.

Feature Image Credit: GETTY

By Jodie Cook

Follow me on LinkedIn. Check out my website or some of my other work here.

Founder of Coachvox AI – create an AI version of you. Forbes 30 under 30 class of 2017. Post-exit entrepreneur and author of Ten Year Career. Competitive powerlifter and digital nomad

Sourced from Forbes

Analysis by Diksha Madhok, CNN

As TikTok fans in the United States worry about losing access to the wildly-popular social media app, there are lessons they can learn from a country on the other side of the world.

On Wednesday, the US House of Representatives passed a bill that could lead to a nationwide TikTok ban. While the Chinese-owned app is not disappearing from Americans’ phones anytime soon, many of its 170 million users in the country are deeply rattled.

But here is what they need to know: It is possible to survive and thrive in a TikTok-less world. Just ask the planet’s most populous nation.

In June 2020, after a violent clash on the India-China border that left at least 20 Indian soldiers dead, the government in New Delhi suddenly banned TikTok and several other well-known Chinese apps.

“It’s important to remember that when India banned TikTok and multiple Chinese apps, the US was the first to praise the decision,” said Nikhil Pahwa, the Delhi-based founder of tech website MediaNama. “[Former] US Secretary of State Mike Pompeo had welcomed the ban, saying it ‘will boost India’s sovereignty.’”

While India’s abrupt decision shocked the country’s 200 million TikTok users, in the four years since, many have found other suitable alternatives.

“The ban on Tiktok led to the creation of a multibillion dollar opportunity … A 200 million user base needed somewhere to go,” said Pahwa, adding that it was ultimately American tech companies that seized the moment with their new offerings.

Life without TikTok

The ban was not without pain. Indian TikTokkers had to grapple with confusion and even anguish in the days and months that followed.

By 2020, TikTok had become hugely popular among Indians looking for relief from the pressures of strict Covid-related lockdowns.

“Everyone in India wants to be a Bollywood star, and TikTok made that dream possible by making people, including those in small towns, overnight stars,” said Saptarshi Ray, head of product at Viralo, a Bengaluru-based influencer marketing platform.

But it didn’t take long before other avenues for their creativity and commercial ventures sprang up.

A ferocious fight ensued between US tech giants and domestic startups to fill the gap. Within a week of the ban, Meta-owned Instagram cashed in by launching its TikTok copycat, Instagram Reels, in India. Google introduced its own short video offering, YouTube Shorts.

Homegrown alternatives such as MX Taka Tak and Moj also began seeing a rise in popularity and an infux in funding.

Those local startups soon fizzled out, however, unable to match the reach and financial firepower of the American firms, which are flourishing.

Citing independent findings from consulting firm Oxford Economics, a Google spokesperson said that “the YouTube creative ecosystem” contributed roughly $2 billion to the Indian economy in 2022.

According to Ray, Indian content creators swiftly moved all the old content they had shot for TikTok to Instagram Reels and YouTube Shorts. “Some Influencers were uploading seven Reels a day and gaining four to five million subscribers a year,” he said.

But not everyone was able to build a significant following on these platforms.

“Many users and creators slipped into a deep, dark space after the ban, and some have still not emerged from that space,” said Clyde Fernandes, executive director— artist management at Opraahfx, an influencer marketing and management firm.

“The way one was gaining reach and followers on TikTok is [still] incomparable to any other platform out there at the moment,” he added.

What about safety?

US officials and lawmakers have long voiced concerns that the Chinese government could compel TikTok’s parent ByteDance to hand over data collected from American users.

Cybersecurity experts say that the national security concerns surrounding TikTok remain largely hypothetical. Indian experts, however, say its purge from national digital life hasn’t resulted in a safer space.

“I am not so sure removal of TikTok makes a dent in the cybersecurity threat landscape. Unless there is a step change in user awareness about the software on their phones, or what they download from the open internet, this is unlikely to change,” said Vivan Sharan, partner at Delhi-based tech policy consulting firm Koan Advisory Group.

US lawmakers also fear that the app could serve as a tool for Beijing to spread propaganda, misinformation or influence Americans. The removal of TikTok hasn’t insulated Indians from those threats.

“In terms of content and disinformation environment, it is plain to see we still have to grapple with serious issues like deepfakes, etc, with or without TikTok,” Sharan said. “So overall, it is hard to see which part of the risk-landscape changes significantly, assuming TikTok was certifiably problematic.”

Feature Image Credit: Manjunath Kiran/AFP/Getty Images

Analysis by Diksha Madhok, CNN

Sourced from CNN

By Megan Sauer

There is one skill all young people need to thrive in the workplace — today and in the future — and it’s been around for thousands of years.

“If I could give my 13- and 16-year-old one competence that I think would stand the test of time, it’d be storytelling,” millionaire entrepreneur Scott Galloway told CNBC Make It, following a live recording of Vox’s “Pivot” podcast at SXSW last month.

The type of storytelling may not matter, because the platforms people use to communicate can rapidly change. The important part is developing an “ability to write well, an ability to articulate ideas and an ability to present ideas with data, infographics, slideshows,” said Galloway.

Galloway is a marketing professor at the New York University Stern School of Business who, in 2005, started L2 Inc. — a research project that grew into a business intelligence consultancy and helps brands learn how to market to audiences online. IT business consultancy Gartner reportedly bought L2 Inc. for more than $130 million in 2017, according to regulatory filings.

Today, for his brand strategy and digital marketing courses, he describes how a brand’s storytelling can directly contribute to, or hurt, its success. The importance of storytelling is particularly why young people shouldn’t rely solely on generative artificial intelligence tools like ChatGPT — not now, not ever, said Galloway.

“We don’t know if in five years some neural network is going to replace ChatGPT. We don’t know if coding is going to be outdated,” he said.

Management experts agree — understanding AI is important, but it isn’t the sole skill needed to succeed at work. Employers want to hire candidates with a combination of soft and hard skills, like analytical thinking, creative thinking, leadership skills and curiosity, a report from management consulting firm Oliver Wyman noted earlier this year.

Another piece of advice, Galloway says: Finding a way to be an expert in your field is a good way to become successful, no matter what else happens around you.

“The specific crowds out the general,” Galloway says. “Find a niche, no matter how narrow it is, and try and own it. Commit to being one of the most knowledgeable people in the world on a domain … You’re never going to be an expert in anything if you don’t enjoy it.”

Feature Image Credit: Rick Kern | Getty Images Entertainment | Getty Images

By Megan Sauer

Sourced from CNBC