By Slava Bogdan, Edited by Micah Zimmerman The classic sales funnel is outdated for Gen Z, as their shopping journey is now…
By Katie Jewett Consumers today aren’t just consuming content—they’re scrutinizing it. In an era where personalization is expected and values…
By Paul McNally The nation of Romania has asked for Google and Meta to step in to banish black market…
By John Readman How we track, measure and attribute the success of marketing activity puts many marketers in a cold…
By Audrey Wan TikTok’s brief shutdown in January pushed users to RedNote and other Chinese social media platforms, exposing them to…
BY Eve Upton-Clark Younger social media users may care more about follower counts than authenticity, a new survey says. What does…
By Matt Cayless E-commerce CTRs drop; smart brands adapt with new SEO strategies I’ve worked in SEO for over a decade, and I…
By Ankush Das Twilio integrates conversational intelligence to offer deep behavioural insights. AI is here to automate and simplify tasks for…
By Aki Ito In March, Shopify’s CEO told his managers he was implementing a new rule: Before asking for more head…
By Tom May For years, we’ve been told that, rather than try to be all things to all people, we…