By Richard Whitman, Alexandra Bruell, The Wall Street Journal reporter, wrote an interesting piece today on holding company mandates their…
By Ashley Carman. Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to…
By Dylan Byers. Is this the beginning of the end of autoplay? You know those pesky, annoying videos that automatically…
By Mike Shields Given all the noise surrounding aggressive moves into original video by everyone from Facebook to Twitter, you’d…
By David Hunegnaw. Brands using influencer marketing for content likely had the best of intentions when they began. But like…
By Kurt Wagner. Pinterest wants to grow its user base. Pinterest is trying to add some new users the old-fashioned…
By Nils Pratley. About time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to…
By Russell Brandom. The brutal logic of online advertising The internet is an ad-tracking machine. It’s been true for long…
Magazines Ireland and the European Magazine Media Association regret the outcome of the Economic and Financial Affairs Council (Ecofin) meeting…
By Michael Feeley Gemma McGrattan of brand engagement agency Synergy Creative explains to The Drum Network why it’s time for…