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Brave is fast, and secure Web Browser with Adblocker. It is trying to fix the internet as we know today, by improving the ad model. In 2014 Mozilla’s CEO Brendan Eich left the company and started Brave Software, quickly beginning work on a new and perhaps game-changing web browser. Fast forward to 2016 and Brave Software released Brave, its open-source web browser. While similar to most browsers in many respects, Brave stands out in one key aspect: ad blocking. Specifically, it differs in how it deals with ad blocking and how that will ultimately affect businesses and the individuals browsing content.


Brave is available on desktop machines for Windows and MacOS for the desktop and for being fairly new is a very functional browser.  And with its unusual approach, it’s safe to say that Brave is stirring the browser pot a fair bit with it strategy. In this Brave Browser Review, I will look more detail about Features of the Brave browser:

Speed

Their website claims that the browser is up to 3 times faster on desktop and up to 8 times faster on mobile. During the normal usage I could see that the browser was way faster compared to other browsers. The browser start time is also very less. Personally this is critical for me. Couple of years ago though I liked everything else about Firefox I didn’t move to it, as it used to take very long for a cold start.

Security

  • Brave automatically encrypts your website connection when possible (on Chrome, this only occurs with an extension like HTTPS Everywhere).
  • Brave now supports all Chrome extensions, including popular password managers like LastPass and 1Password.

Privacy

  • Brave blocks ads by default (unlike Chrome, or firefox, which requires a 3rd-party extension such as AdBlock).
  • Brave blocks 3rd-party tracking by default.
  • On Chrome, large company like Google and Facebook use 3rd-party cookies to track your browsing on nearly every website.
  • By blocking 3rd-party cookies, Brave limits the amount of data Facebook, Google, and other ad networks can collect about your browsing habits.
  • Brave stores all your browsing data locally on your computer, which means you can delete it at any time.
  • Brave supports Tor browsing, making it the first all-purpose browser to do so.

Revenue Model

Digital advertising is broken and online publishing is dying a slow death. These are interrelated and one cannot be fixed without fixing the other. In the words of founders of Brave “It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.”

The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.

This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.

The following revenue split seems to be fair enough and looks it is taking everybody’s interest into consideration.

Brave Revenue Share

Brave Ads Models
Brave Ads Models

Chromium and Chrome extensions Support

Brave is built on Chromium, which is the open source engine that also drives Google Chrome and soon Microsoft Edge. And because Chromium forms the underpinning of Brave, you add nearly all Chrome extensions to Brave. The company said it’s as easy as browsing the Chrome Web Store and adding the extension you want.

Sourced from Cryptomedia