By Mark Eggleton Data is referred to as the oil or even the soil of the 21st century. Either analogy is apt as they…
By Jeff Kauflin , Data and statistics seem to be making their way onto every avenue in the workforce, and there are hundreds of programming languages,…
By Alfred Lua Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter,…
By Ashley Stirrup. This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics),…
By David Geer Ad-related fraud is a very real problem that has been puzzling everyone in the industry from small business owners who wish…
By Kevin Gallagher This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here. Instagram is…
By Harry McCracken A company that made its name helping small businesses with email is staking its future on the “small business” part of…
By Adrian Kingsley-Hughes It’s the end of the line for VPN-based adblockers that target ads in third-party apps (although, according to Apple, these apps…
By Sahil Patel YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for…
By Samuel Scott. There are so many slaves in the marketing industry that we should create an underground railroad beneath all our office buildings.…