The Daily Mirror is Northern Ireland's most-read daily newspaper (Mon-Sat) with 157,000 daily readers. Younger people are starting to read newspapers more now and it’s the Daily Mirror that is the most attractive to them. The paper is mostly read by 16-24-year-olds! It’s no longer over 65s who are now the second biggest readership group, followed by the mid-age group of 25-44s.
157,000 (NI TGI 2020)
Daily - Mornings, Mon-Sat
| Age group | Male | Female | Total | Male | Female |
|---|---|---|---|---|---|
| 13-17 | 4.20 % | 4.70 % | 8.9 % | ||
| 18-24 | 23.60 % | 18.60 % | 42.2 % | ||
| 25-34 | 18.10 % | 20.00 % | 38.1 % | ||
| 35-44 | 17.50 % | 9.10 % | 26.6 % | ||
| 45-54 | 7.30 % | 13.00 % | 20.3 % | ||
| 55+ | 29.40 % | 34.60 % | 64 % |
| Rate Type | Rate Description | Rate |
|---|---|---|
| Advertising Rates | . | Available on Request GBP |
| Agency Commission | . | 15% GBP |
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