The Daily Mirror is Northern Ireland's most-read daily newspaper (Mon-Sat) with 147,000 daily readers. Younger people are starting to read newspapers more now and it’s the Daily Mirror that is the most attractive to them. The paper is read by 22,800 adults between 18-24 every day.
AD specs
Full page: 340mm height, 265mm width
Double page spread: 340mm height, 548mm width, 18mm gutter
Half page horizontal: 170mm height, 265mm width
Half double page spread: 170mm height, 548mm width, 18mm gutter
Standard fireplace: 250mm height, 318mm width, 18mm gutter
25x4 ROP advert: 250mm height, 150mm width
Back page advert: 340mm height, 265mm width
147,000 (NI TGI 2025)
Daily - Mornings, Mon-Sat
| Age group | Male | Female | Total | Male | Female |
|---|---|---|---|---|---|
| 13-17 | 0.00 % | 0.00 % | 0 % | ||
| 18-24 | 10.70 % | 4.85 % | 15.55 % | ||
| 25-34 | 15.40 % | 5.52 % | 20.92 % | ||
| 35-44 | 12.50 % | 6.85 % | 19.35 % | ||
| 45-54 | 9.21 % | 5.28 % | 14.49 % | ||
| 55+ | 7.79 % | 21.90 % | 29.69 % |
| Rate Type | Rate Description | Rate |
|---|---|---|
| Advertising Rates | . | Available on Request GBP |
| Agency Commission | . | 15% GBP |
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