The NI edition of the Sunday Mirror is the most-read Sunday paper in NI with 159,000 readers picking up the paper ever week according to the latest readership data from TGI.
AD specs
Full page: 340mm height, 265mm width
Double page spread: 340mm height, 548mm width, 18mm gutter
Half page horizontal: 170mm height, 265mm width
Half double page spread: 170mm height, 548mm width, 18mm gutter
Standard fireplace: 250mm height, 318mm width, 18mm gutter
25x4 ROP advert: 250mm height, 150mm width
Back page advert: 340mm height, 265mm width
159,000 (NI TGI 2025)
| Age group | Male | Female | Total | Male | Female |
|---|---|---|---|---|---|
| 13-17 | 0.78 % | 0.15 % | 0.93 % | ||
| 18-24 | 7.80 % | 3.79 % | 11.59 % | ||
| 25-34 | 9.27 % | 8.17 % | 17.44 % | ||
| 35-44 | 12.60 % | 10.40 % | 23 % | ||
| 45-54 | 10.00 % | 6.50 % | 16.5 % | ||
| 55+ | 13.40 % | 17.10 % | 30.5 % |
| Rate Type | Rate Description | Rate |
|---|---|---|
| Advertising Rates | Available on Request GBP | |
| Agency Commission | 15% GBP |
Approved by the following readership/listenership approval agents:
ABC (7,762 July – December 2024)About
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