By Jordan Lintz
Every entrepreneur is after two things: exposure and profit. As the co-founder of multiple million-dollar companies, I can fully appreciate the power of networking and have gone as far as closing high-ticket sales through a single social media message. Here are some tips for networking effectively:
1. Create a personal brand.
What all of my businesses have in common is that they are focused on personal branding for individuals and businesses. With the rise of social media, having a rock-solid personal brand has become absolutely essential across the board. Getting prestigious mentions, appearing on Instagram and Facebook lives to share a message and engaging with one’s followers are the keys to success in 2020 and beyond.
The importance of having a credible personal brand is so that people can see your creativity, vision, consistency and reputation when they go to your profile. If you’re putting out consistent brand content with the angle you want to work on, it’s much easier for influencers to take you seriously and eventually work with you. Your personal brand goes far beyond entertaining or informing your followers. It’s your own personal billboard.
2. Reach out on social media.
Through my latest venture organizing celebrity loop giveaways, I’ve had the opportunity to work with some of the world’s most renowned names, such as artist Snoop Dogg, comedian Kevin Hart, actress Bella Thorne and more. My way of going about sales is quite unconventional. I often “slide into the DMs” and make conversation that then grows into a sale.
While some say sliding in DMs is risky, I abide by the phrase “no risk, no reward.” If you aren’t willing to take risks in business, you need to honestly ask yourself why. Obviously don’t go and DM Drake hoping he will save your company, but you need to assess if the risk is attainable based on your skill set and brand. Start small and slowly work your way up.
3. Communicate to negotiate.
I’ve always been drawn to high-profile people. Money aside, I love their motivation and mindset. Since I share the same mindset, it isn’t hard for me to establish a connection. We always mutually benefit one another. In business, everything is a two-way street. Communication and negotiation are crucial.
The best way to negotiate is to figure out what the other person wants most out of the deal. Once you figure that out, you can then present an opportunity that’s valuable to them. It’s not about the cost; rather, it’s about how much value you can provide. What can they gain? How can you provide for them? Answer those questions, and you will be a master negotiator.
4. Be enthusiastic and put in the work.
My secret to networking isn’t all that secretive, after all. I simply approach everyone with a genuine attitude and enthusiasm. I back up this enthusiasm with a relentless work ethic because dreams alone don’t work. I put a lot of work into the process and do a lot of research into the celebrity, their team, and their management. Then, I tailor my pitch and send it off to the team. These are the fundamental steps of the process that I follow each time. I want to pioneer the industry as a leader, and one aspect that is crucial to me is that my team and I uphold the values of hard work, networking and showing up with enthusiasm on a daily basis.
As one of my best clients, Ricky Carruth, would say: “Relationships over transactions.” I’m not in this business to take advantage of people, but I’m in it to help others. Where can I provide value? How can I get everyone satisfied with my output? When you ask those questions, you will be setting yourself up for success.
Feature Image Credit: Getty
By Jordan Lintz
Jordan Lintz is the owner and Co-Founder of HighKey Technology Inc, HighKey Agency Inc and HighKey Clout Inc. Read Update Jordan Lintz’ full executive profile here..