Do you wish your Facebook ads had a higher conversion rate? Looking for proven copywriting techniques that works?

In this article, you’ll discover how to write Facebook ads that move people to action—whether you want to generate leads, secure sales, or get prospects to take other key steps.

Technically, you could squeeze an entire blog post into the primary text section of your Facebook ad. Although Ads Manager gives you a ton of space to work with, it’s often better to keep your ad copy as concise as possible.

For most ad types, Meta recommends keeping primary text copy to 125 characters. The platform recommends keeping both the headline and the description to fewer than 30 characters.

Keep in mind that longer Facebook advertising copy gets buried behind a See More link. In fact, Facebook truncates primary text copy after about 115 characters. When you build campaigns in Ads Manager, use the ad preview to see how the copy will display for each placement. If it appears truncated, consider reworking it to display in full.

For example, the @repurpose Facebook ad below uses concise copy. Because it’s short and sweet, the primary text displays in full. To get the message across, the sustainable tableware brand uses other opportunities—including the headline and the video—to share features and CTAs.

Start With an Irresistible Hook

Between paid campaigns, suggested posts, and content from connected profiles and pages, Facebook feeds are packed with competing sources of information. Since the average Facebook user’s attention span lasts for 2.5 seconds or less, capturing interest right away is critical for conversions.

With a compelling hook, you can instantly draw in Facebook users, get them to read your message, and encourage them to act. Without a hook, your ad copy doesn’t give prospects a reason to keep reading, which can cause them to scroll past before getting to the sales pitch.

So how can you write irresistible hooks for your Facebook ads? Here are some ideas to test in your ad copy:

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Sourced from Social Media Examiner

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