Richard Attwater, founder of new agency Sergeant Walnuts, shares seasoned advice.

If you’ve always wanted to start a creative agency but fear has held you back, you’re not alone. Owning an agency is top of the list of many creative’s ambitions, but there is a lot to learn in the process – and not every agency ends up being successful.

We spoke to the co-founder of creative agency Sergeant Walnuts, Richard Attwater, to find out about his experience and impart his wisdom. Sergeant Walnuts opened its doors in Manchester, UK in 2022, so the journey is still fresh in Attwater’s mind. Here, he gives insight into the pitfalls and successes he, and his partner Gary Toal, encountered along the way.

So, read on for 8 top tips for success and remember, if you’ve got an example of outstanding branding you think deserves an award (from packaging design to print ads and beyond), consider entering the Brand Impact Awards on its tenth consecutive year.

How to start a creative agency

01. Find the right time, and the right partner

Sergeant Walnuts

Richard Attwater and Gary Toal, co-founders of Sergeant Walnuts (Image credit: Sergeant Walnuts)

I’d always thought I’d like to start my own agency one day, but it was important for me to first garner enough experience at really top-draw agencies, so I felt ready. And then it became a case of ‘now or never’. I felt I’d reached the right age, and had the right level of experience, and so decided to go for it.


Georgia is Creative Bloq’s Editor. She has been working for Creative Bloq since 2018, with a recent stint helping out on Tech Radar’s Entertainment section. Georgia has the responsibility of the day-to-day running of the site, managing the team and the diverse content streams CB is known for.

Sourced from Creative Bloq


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