GSIs Senior Partner Marketing Manager for EMEA – LA
The GSIs Senior Marketing Manager role for the EMEA & LatAm regions will be integral to the successful performance of Informatica marketing objectives and execution through / with GSIs and CSis. The primary charter is to increase profitable market share across all product categories by optimizing and developing measurable strategic partner marketing initiatives on this specific segment.
This role will be responsible for developing, driving and implementing partner marketing activities with GSIs and Consulting SIs. This is a “hands-on” role, acting as a point of contact between marketing, partner sales and key partners in the GSI and CSIs communities. This reports directly to the Director of Partner Marketing EMEA & LatAm and works closely with partner sales management, marketing leadership, GADs, partner operations, product marketing, finance, and partners with key external entities.
Our Ideal Candidate
Informatica is looking for an experienced, high-energized Senior Marketing Manager that will work closely with various stakeholders (Partner Sales, Global Account Directors, Field Marketing, GSIs, CSIs and Agencies) to plan and execute a lead generation marketing plan that supports the objectives of the GSIs and CSIs business across EMEA & LatAm regions.
The candidate meets each new challenge with a positive can-do attitude. Enthusiast and committed to establishing and maintaining customer satisfaction. Strong work ethic supported by the ability to define priorities, solve problems independently and a commitment to both internal and external customers. Excellent in a team environment yet feel equally at ease when tasked with self-driven jobs and resilient.
Enable GTM strategy and partner marketing with key GSI partners (Accenture, Cognizant, Deloitte, Capgemini & others), and local SIs. Work with Partner Sales team and Global Account Directors to ensure joint objectives and goals Work with Global Partner marketing team to manage Joint go-to-market programs and initiatives. Joint sales and partner/customer collaterateral Create relationships across the marketing teams within Accenture, Cognizant, Deloitte, Capgemini Manage partner sponsorship at appropriate Informatica events such as Informatica World and related tours and summits. Design and sell sponsorship packages Organize participation in partners’ trade show and partner programs Manage partner funds and provide accurate and timely reporting Manage marketing sourced pipeline Attend partner QBRs and planning sessions Contribution to EMEA & LatAm partner MK communications.
The right candidate has proven success in partner/channel marketing – with proven strategic development and executional experience with an emphasis on integrated partner campaign management – digital marketing, high touch, social marketing & selling – a passion for technology, and an entrepreneurial spirit that enables you to work relatively independently.
In addition, you’ll also have the following attributes and critical skills:
Enterprise software experience is preferred Focus on partner success Demonstrated strategic thinking with proven ability to flawlessly execute against tight deadlines and drive multiple projects at once Self-motivated, strong communication, project management and organizational skills Solid business acumen with a keen sense of urgency A critical enabler of the interlock between marketing, product, sales, finance and business development Combination of strong analytical and strategic thinking for insight with excellent verbal, written and interpersonal skills Ability to think through problems creatively and brainstorm multiple solutions Demonstrated success in working within an extended team environment
7+ years’ experience in customer partner/referral/affiliate marketing, demand generation, or other similar marketing experiences. Experience must include working with GSIs. Bachelor’s degree with an emphasis in Marketing or Business. Previous experience in building partner marketing programs, proven track record of creating and executing highly successful marketing campaigns Savvy and proven success with integrated marketing programs—a solid marketer that can deliver powerful partner campaigns Comfortable providing a point of view on all marketing engagements with partners through a solid understanding of the partner referral ecosystem, leveraging marketing best practices and individual marketing acumen Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data Experience with SFDC, Marketo, Tableau, and other leading marketing software, SaaS, or technology to run campaigns Strong event planning/management experience, with a focus on demand/pipeline generation Experience in managing partner development funds Up to 25% business travel required Fluent in English and preferably another European language #LI-RH1