By Steve Hemsley Direct mail is experiencing something of a renaissance, with innovation and more robust measurement giving this traditional medium a new lease of life. After years of fire-fighting to dispel myths about its effectiveness and measurement, direct marketing – and in particular direct mail – is enjoying something of a revival. Industry and…

By Laura Forer The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the reality, the infographic explains, is that direct mail has become more easily trackable since the USPS applied the Intelligent Mail…

By Bruce Rogers A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Lewis Gersh, Founder and CEO, PebblePost Direct mail—the physical kind that gets delivered by a person to a physical address is not going away any time soon.  Despite the shift to digital, direct marketers still spent nearly $50 billion…